Why one podcast network is doubling down on women’s sports shows
Wave Sports & Entertainment is reaching new heights in podcasting, and not just with Jason and Travis Kelce’s hit show. The digital content company behind shows like the Kelce brothers’ New Heights (which was acquired by Wondery for $100 million, but which Wave still produces) and Carmelo Anthony’s 7PM in Brooklyn has been riding a […]
Wave Sports & Entertainment is reaching new heights in podcasting, and not just with Jason and Travis Kelce’s hit show.
The digital content company behind shows like the Kelce brothers’ New Heights (which was acquired by Wondery for $100 million, but which Wave still produces) and Carmelo Anthony’s 7PM in Brooklyn has been riding a wave of interest in sports podcasts. But, like a handful of other companies in the past year or so, the Wave team realized there was some white space to be filled: podcasts by and for women’s sports communities.
That’s not just because of the growing interest in women’s sports among fans—women were already tuning in to Wave’s existing talk shows in a noticeable way.
“What does this slate look like in [terms of] success as we continue to scale?” Tunde St. Matthew-Daniel, Wave’s EVP of original content, told Marketing Brew. “We knew for talk shows, the woman audience is there. We’d seen that on our existing shows as well, even the ones that were male-led.”
Since last fall, Wave, which was recently named one of Time’s most influential companies of 2025, rolled out three new shows—Not Gonna Lie with Kylie Kelce, WNBA star Cameron Brink’s Straight to Cam, and House of Maher featuring Olympic rugby star Ilona Maher and her sisters. All three saw near-immediate advertiser interest: Each show had seven figures in brand deals before any of the content went live, Ryan Jann, head of strategy and revenue, told Marketing Brew.
The no-brainer
When the Wave team decided to get more women behind the mic, they started by keeping it in the family and reached out to Kylie Kelce, a field-hockey coach and wife to Jason Kelce. One of Kylie’s guest appearances on New Heights resulted in a particularly high-performing episode, according to Jann, so giving her a show of her own was “a no-brainer,” St. Matthew-Daniel said.
After its release last winter, Not Gonna Lie reached No.1 on the podcast charts, topping even Joe Rogan’s podcast, and the show, which has landed high-profile guests including Michelle Obama and Kate Hudson, has continued on to average over 26 million social views a week, according to Wave.
The show has also attracted brands like Dunkin’, which saw over 132 million social impressions for a campaign that ran in episodes and on social, per Wave, and Hasbro, which partnered with Not Gonna Lie to announce that Peppa Pig character Mummy Pig was pregnant via a mock-interview segment.
Kristin McKay, SVP and GM of global brands, fashion and preschool, at Hasbro, told us that the timing and brand fit of that campaign “could not have been more perfect.” Kylie was pregnant with her fourth child at the time, and her family are fans of Peppa Pig, McKay said—plus, the crossover between sports and parenting content allowed the Peppa Pig brand to stretch a bit beyond its usual audience reach, she added.
The campaign earned attention from lifestyle and entertainment outlets that “don’t typically cover preschool brands,” and it ultimately generated over 13 billion impressions with over 700 earned media placements, McKay said, making it one of the most “widely talked-about announcements we’ve ever made.”
The straight talker
After Not Gonna Lie took off, Wave rolled out Straight to Cam, the show hosted by Brink, who plays for the Los Angeles Sparks, and Sydel Curry-Lee, a former college volleyball player and Stephen Curry’s sister. Like Kylie, Brink had also previously engaged with Wave as a guest on one of its shows (in her case, Paul George’s Podcast P), and St. Matthew-Daniel said his team started proactively discussing a show with her after that. They also had a sense that a WNBA-related show might perform well, since Wave had partnered with the league a few years ago to create content under Wave’s Buckets basketball vertical, Jann said.
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“We knew women’s sports worked with the audience that we were reaching on social,” he said. “That, along with different marketers and advertisers looking to spend around women’s sports and female-led hosts that touch the sports audience…was a big business reason that we wanted to pursue some more female hosts.”
Straight to Cam saw about 10 million views during the week of its debut alone, with sponsors including Anthropologie and AI search engine Perplexity signing on. Brink shares WNBA and basketball insights on the show, but her stories stretch beyond the W, St. Matthew-Daniel said, and Wave’s social strategies help amplify those stories beyond the podcast.
“We have a great muscle for building new audience pipelines via these social channels,” Jann said. “Straight to Cam is on YouTube for an hour a week, but our team is so good at clipping that out…to drive consistent consumption across TikTok, Instagram, Snapchat, Facebook, Twitter, wherever it might be.”
The yappers
Some hosts are social experts themselves, like Maher and her sisters, who host Wave’s most recently released women’s sports show, House of Maher. That’s part of the reason Wave wanted to work with them, despite having no previous relationship, St. Matthew-Daniel said.
Maher, who has an Olympic bronze medal in rugby sevens, is “one of the most marketable young athletes” in the country, he said, and she has 5 million followers on Instagram and another 3.6 million on TikTok.
“What really stood out to us was less of the athlete stuff, as remarkable as that is, and more of the human side of her and how much she connects with people of all different backgrounds,” St. Matthew-Daniel said. “Her social content at the time showed that.”
There’s plenty of rugby talk on the show, he added, but it largely centers around the Maher sisters’ dynamic, making it as much of a “yap session” as it is a sports podcast. Within two weeks of its release, House of Maher saw over 11 million views across social platforms, and the show landed Samsung as a launch partner with a $1.6 million deal, Jann told us.
The primarily women audiences for the three shows mark a shift from the company’s previous work, but it’s one that the Wave team plans to continue leaning into, St. Matthew-Daniel said. In other words, expect to see more content in the women’s sports space, as well as non-sports content like pop culture and comedy shows, to come.
“It’s got to be shows that we believe in, that are going to have a community and an audience that love them, as well as the business upside,” he said.
Inside JPMorgan’s Soaring New Office Tower — and Its High-End Perks
2025-08-13T09:00:02Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. JPMorgan Chase is about […]
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JPMorgan Chase is about to open its new headquarters at 270 Park Avenue in Manhattan.
The 60-story skyscraper, designed by Foster + Partners, is chock-full of perks and amenities.
The building includes a gym, an Irish pub, AI tech, a food hall, and more — see the photos.
America’s biggest bank is gearing up to open its new and long-awaited headquarters at 270 Park Avenue in Manhattan — complete with a new state-of-the-art gym, an Irish pub, a social “exchange” above the trading floors, and more.
The exact move-in date is unclear, but the tower has been lighting up the New York City skyline in recent weeks — and JPMorgan employees told Business Insider the bank has been posting updates, including details about the new gym, on its intranet.
“Our cutting-edge Fitness Center offers access to cardio, strength and recovery equipment, locker rooms, daily group exercise classes, a nutrition consultation and sessions with a Well-being Performance Coach,” the bank said on its intranet, according to screenshots obtained by Business Insider.
“It may take up to five business days from your move into 270 Park to be able to join the Fitness Center,” the bank told employees adding that “a monthly membership fee is required” to join the gym.
The Jamie Dimon-led bank behemoth first unveiled details of the building’s amenities in 2022. The 60-story skyscraper will stand at 1,388 feet tall and was designed by Foster + Partners, which has headed other iconic projects like The Gherkin in London and the Hearst Tower in New York.
With the transition imminent, Business Insider put together a slideshow of the skyscraper’s most interesting perks and amenities, from its in-building employee gym to AI tech systems and a massive food hall. We spoke to people who have seen some of the communications, looked over JPMorgan press releases, interviews and reports from other publications, and renderings from the architects designing the tower.
A huge food court and in-office pub
Two colleagues having a conversation over lunch in a modern office cafeteria during the day.
NoSystem images/Getty Images
JPMorgan’s head of global real estate, David Arena, told Fortune that the project would include a food court with 19 restaurants.
He described it in the February interview as a “modern version of an Eataly,” referring to a popular Italian food hall. The bank has said it will feature “diverse food operators and healthy menus.”
There’s also an Irish pub in the building, according to Fortune, as well as the option for food to be delivered on-demand straight to employees’ desks.
‘State-of-the-art’ membership gym
The new building will house up to 14,000 employees on the ground level of Park and Madison Avenues.
dbox / Foster + Partners
Screenshots of an internal JPMorgan portal obtained by Business Insider said 270 Park’s “state-of-the-art” fitness center will be operated by Exos, a corporate well-being company thatalso offers sports training for professional athletes.
The bank’s internal communications said the gym will only be available to employees assigned to work at 270 Park for now. When the building fully opens in 2026, any employee with a Midtown Manhattan work address will be able to use it.
The company has said employees who use the gym will have to pay a membership fee, which has drawn some gripes from people posting on Reddit who said they were JPMorgan employees. The bank declined to comment on the gym cost.
In-office wellness center
Physician working on computer, wearing white lab coat and stethoscope in medical workspace.
Abraham Gonzalez Fernandez/Getty Images
Recent communications to employees also mentioned a Health & Wellness Center that will provide medical care and services to benefits-eligible employees based in the US.
Licensed providers will be there to offer sick visits, acute care, general medical advice, lab work, allergy shot management, and international travel preparation.
Most services at the Health & Wellness Center are free, the portal says, including Wellness Screenings and certain lab tests performed on-site.
The public JPM website also mentions 270 Park will have “modern mother’s rooms and prayer and meditation spaces.”
Elements of nature — from lighting to air and materials
The lobby at 270 Park Avenue.
Foster + Partners
The 270 Park Ave tower will use “biophilic design” techniques to connect the outdoors to the indoors, according to JPM’s website, through the use of plants and “healthier furniture and building materials.”
The windows of the building will bring in 30% more daylight than a typical office building, the site says, and use “circadian lighting” to “support a healthier indoor environment.”
The tower will have advanced heating and air-conditioning systems that both clean outdoor air as it comes in and filter recirculated air, the firm says.
The tower will be New York City’s largest all-electric skyscraper, according to the site, powered by renewable energy and producing “net zero operational emissions.”
Smart tech and AI
Located above the trading floors, the three story “Exchange” is the social heart of the tower.
LightField London
The tower will feature technology that uses “sensors, AI, and machine learning systems to predict, respond to, and adapt to energy needs,” according to the bank’s website.
The building’s technology will be touchless for both employees and visitors, the firm says.
JPMorgan’s Arena told Fortune earlier this year: “They’ll know when you register for a conference room how you like the temperature, et cetera. They’ll know when you show up at Starbucks in the morning or whatever other coffee shops we have, how you like your latte.”
City views & fine art
Night view towards client center.
Foster + Partners
At the top of the 60-story building will be a conference center with “unobstructed city views” to host events, the bank’s website says.
Fortune said the new building will also have its own signature scent.
JPMorgan’s company art collection will be featured in the building, Fortune reported, including gifts from David Rockefeller and “generative artwork that comes to life and moves when guests walk past.”
More space — both indoors and out
Located above the trading floors, the three story “Exchange” is the social heart of the tower.
LightField London
JPM says the new building will house up to 14,000 employees (compared to the other facility, which was designed for about 3,500).
Architects Foster + Partners described “the social heart of the tower” as a three-story area above the trading floors called the “Exchange.”
The bank says there will be 2.5 times more outdoor space on the ground level of Park and Madison Avenues, including wider sidewalks and a large public plaza.
Sports Technology Market Share Sports Technology Market Research Report: By Technology, Sports Type, Regional IN, UNITED STATES, August 13, 2025 /EINPresswire.com/ — The Sports Technology Market is experiencing unprecedented growth, valued at USD 18.6 Billion in 2023 and forecasted to surge to USD 89.66 Billion by 2032. This remarkable expansion, with a compound annual growth […]
Sports Technology Market Research Report: By Technology, Sports Type, Regional
IN, UNITED STATES, August 13, 2025 /EINPresswire.com/ — The Sports Technology Market is experiencing unprecedented growth, valued at USD 18.6 Billion in 2023 and forecasted to surge to USD 89.66 Billion by 2032. This remarkable expansion, with a compound annual growth rate (CAGR) of 14.17% from 2024 to 2032, highlights the dynamic transformation reshaping the world of sports through innovative technology integration.
Key Companies in the Sports Technology Market Include:
• Catapult Sports
• PlaySight
• Whoop
• Pioneer Athletics
• Nielsen
• IBM
• Kawasaki Heavy Industries
• Intel
• HawkEye Innovations
• Wearable X
• Zebra Technologies
• SAP
• SportRadar
• STATS Perform
• Opta Sports
Get a FREE Sample Report- https://www.marketresearchfuture.com/sample_request/10579
Components Driving the Market Growth
The sports technology market encompasses a wide range of components, including advanced equipment, state-of-the-art facilities, and robust infrastructure. These elements collectively enhance athletic performance, safety, and engagement, while also promoting the integration of sports into societal frameworks. Modern technologies are not just improving the game on the field but are also revolutionizing how sports organizations operate and how fans experience sporting events.
AI and Machine Learning: The New Game Changers
A significant driver of this market’s growth is the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies are becoming central to innovation within sports, enabling:
• Player performance analysis: AI-powered analytics provide detailed insights into athletes’ physical condition, technique, and injury risk, allowing coaches to tailor strategies more effectively.
• Personalized training programs: ML algorithms create customized training regimens that optimize individual athlete development, enhancing skill acquisition and recovery.
• Fan engagement: Intelligent systems improve real-time interaction, personalized content delivery, and immersive viewing experiences.
This technological infusion is setting new standards for performance and entertainment in sports.
The Smart Stadium Segment: Leading the Charge
Among various market segments, the Smart Stadium segment commands the largest share, accounting for 42.59% of the market in 2022. Smart stadiums are equipped with advanced connectivity, IoT devices, and data analytics platforms, creating an enhanced experience for spectators and seamless operations for organizers. The segment is anticipated to grow in line with the overall market CAGR of 14.17%, driven by investments in infrastructure upgrades and demand for immersive fan experiences.
Geographically, North America dominated the sports technology market in 2022, holding a substantial 32.9% market share. The region’s leadership is attributed to its early adoption of cutting-edge technology, strong sports culture, and significant investments in sports infrastructure.
Following North America, Europe and Asia-Pacific are also witnessing robust growth. Europe benefits from technological advancements and government support for sports innovation, while Asia-Pacific’s growth is fueled by expanding sports industries, rising consumer interest, and increasing digitalization.
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Finnish tech companies partner on EBU’s OGraf graphics standard
The OGraf standard focuses on a modular approach enabling integration into existing packages and allowing graphics to be rendered on digital platforms, traditional broadcasts, web streams, video editing tools and more Finnish technology companies Media Tailor and SPX Graphics have joined forces to help media organisations adopt the latest version of HTML graphics as easily […]
The OGraf standard focuses on a modular approach enabling integration into existing packages and allowing graphics to be rendered on digital platforms, traditional broadcasts, web streams, video editing tools and more
Finnish technology companies Media Tailor and SPX Graphics have joined forces to help media organisations adopt the latest version of HTML graphics as easily and cost-effectively as possible.
The companies are working together on sales, customer project delivery, and technical support for the European Broadcasting Union’s new OGraf standard, which is expected to be officially released next month.
The OGraf standard has been driven by the EBU HTML Graphics group. It focuses on a modular approach enabling integration into existing packages and allowing graphics to be seamlessly rendered on digital platforms, traditional broadcasts, web streams, video editing tools and more.
SPX Graphics has been an active member of the EBU’s working group from the beginning and has contributed directly to the standard’s development.
“The purpose of the standard is to enable manufacturers to create compatible HTML-based systems, thereby promoting the use of modern and agile HTML graphics across various productions and environments, such as newsrooms, playout systems, and sports broadcasting. With this partnership, we’re positioned to help the industry through this transition in the best possible way,” said Tuomo Kulomaa, CEO of SPX Graphics.
SPX Graphics’ OGraf-compatible solution includes a built-in server for hosting OGraf assets, a browser-based interface for managing and controlling graphics playout, and the capability to simultaneously produce up to 20 OGraf graphics across multiple outputs, said the company.
“With EBU’s work, we’ll now have common rules and clear guidance for HTML graphics. This will significantly simplify implementation for broadcasters. Partnering with SPX Graphics ensures that our customers are equipped with solutions that fully comply with EBU’s direction while unlocking the full potential of HTML graphics,” added Markus Paul, COO of Media Tailor Group.
Stick to your vision. Support your community. Embrace your rivals—even if one of them happens to be Larry Bird. At the Opening Keynote of the ASAE Annual Meeting & Expo, NBA Hall of Fame player Earvin “Magic” Johnson spoke on all of those themes, sharing stories from his personal leadership journey. Moving from the stage […]
Stick to your vision. Support your community. Embrace your rivals—even if one of them happens to be Larry Bird.
At the Opening Keynote of the ASAE Annual Meeting & Expo, NBA Hall of Fame player Earvin “Magic” Johnson spoke on all of those themes, sharing stories from his personal leadership journey. Moving from the stage to directly engage with audience members—“I’m not a stage guy, I like to be on the floor,” he said—he took questions while stressing the importance of compassionate leadership and entrepreneurship.
As chairman and chief executive officer of Magic Johnson Enterprises, Johnson leads an investment conglomerate whose holdings include sports franchises, technology companies, financial services firms, and more.
What binds all of those efforts together, he said, is a determination to build communities.
“I wanted to invest in the poorest neighborhoods in America, the inner cities of America, the urban communities, because not only did they need options to take their families to a great restaurant or to a movie theater, but also it created job opportunities at the same time,” he said. He discussed how he encouraged LA gang members to set aside their conflict and work at one of his movie theaters, and tailored the menu at his Starbucks investments to better attract neighborhood customers.
Johnson noted that he himself grew up poor, one of ten siblings in Lansing, Michigan, before becoming a star high-school and college player, helping Michigan State University win the NCAA men’s basketball National Championship in 1979 over Indiana State. As a professional player with the LA Lakers, he was a three-time NBA MVP and 12-time All-Star while leading the Lakers to five championships.
Johnson credited his success to mindset as much as talent. “As leaders, it doesn’t matter how we grew up,” he said. “It doesn’t matter about our circumstance. It doesn’t matter what kind of rules they put in to try to stop us from trying to do good and great things. Leaders just make adjustments. Leaders still find a way to win. That’s what leaders do. They don’t make excuses.”
Leaders just make adjustments. Leaders still find a way to win. That’s what leaders do.
Earvin “Magic” Johnson
To that end, Johnson regularly returned to his rivalry with Larry Bird, who regularly faced off against him as a player on the Boston Celtics. “Your competitor can make you better,” Johnson said. “All of us in here, we’re better because either your competitor or somebody that you work with has pushed you to be. And now you’re doing that for those who work with you and for you. Larry Bird made me a better basketball player.”
Change is a constant in every industry, Johnson noted, and encouraged attendees to look at change not as barriers but opportunities.
“Change is good,” he said. “Change is hard for some of us when we’ve been doing our job a long time a certain way, but with AI and new things coming in technology-wise, sometimes we have to make a change. I’m always changing, evolving, trying to get better so I can serve my customers better, my clients, and do a good job for my partners as well.” He added that those changes are prompting him to look for opportunities to provide AI-related jobs in underserved communities. “It’s going to be important that those kids don’t get left behind because there are a lot of job opportunities there,” he said.
Concluding his appearance, Johnson stressed the importance of being flexible as leaders. He pointed to the example of Michael Jordan, who was invited to serves as captain of the USA men’s basketball “dream team,” which won the gold medal at the 1992 Summer Olympics. Jordan deferred the role to Johnson and Bird instead.
“Sometimes you’ve got to step back,” Johnson said. “He wanted us to lead the team, because we were older than him… When he did that, everybody had to leave their ego at the door. Five thousand people are in this room, and you left your ego back home because you’re willing to learn, pick up new ideas and new strategies.”
In his own role at Magic Johnson Enterprises, Johnson said he strives to demonstrate openness and understanding of his people, and asked attendees to do the same.
“Understand who’s working with you, and how to motivate them, how to get the best out of them,” he said.” I know who I will put that pressure on, and I know who doesn’t work well under pressure…. Being a leader is understanding your team and then always setting a strategy. I’m a demanding CEO, but at the same time I’m an understanding CEO.”
Sky Sports’ Licht: Big Tech needs to ‘step up’ in fight against PL piracy
The 2025-26 to 2028-29 Premier League rights cycle will see Sky Sports increase its coverage from 128 to at least 215 live games per season. (Sky Sports Imagery) Jonathan Licht, Sky Sports’ chief sports officer for the UK and Ireland, has urged Big Tech to do more to address ongoing piracy issues that are damaging the […]
The 2025-26 to 2028-29 Premier League rights cycle will see Sky Sports increase its coverage from 128 to at least 215 live games per season. (Sky Sports Imagery)
Jonathan Licht, Sky Sports’ chief sports officer for the UK and Ireland, has urged Big Tech to do more to address ongoing piracy issues that are damaging the value of live sports rights, as the pay-TV broadcaster enters the new rights cycle for English soccer’s top-tier Premier League.
Speaking at a Sky Sports Premier League launch event yesterday, Licht said the 3pm broadcast lockout for the UK had been a “point for piracy gains” in the market and risked devaluing the league’s rights as it had done for France’s Ligue 1.
He said: “I think it’s been fair to say that the [broadcast lockout of] 3pm games has been a point for piracy gains coming into this market from various places.
“Piracy is a very serious issue and a growing issue that has become significant. There’s a real concern that, despite the illegality and the links to organized crime, it’s being normalized in a way, and I think that is dangerous for the industry.
“It’s dangerous for rightsholders – we’ve seen the problems in France and the value there, and a lot of that’s been put down to broadcasters or new entrants saying they can’t get the right side of that [piracy]. That has been very value destructive.”
The comments follow the public collapse of France’s top-tier Ligue 1 rights deal between international sports broadcaster DAZN and the league’s governing body, the LFP, which was partially due to piracy in the country.
DAZN, which covered eight fixtures per gameweek through a €325 million (£280 million) deal, accused the LFP of inaction over piracy, claiming that it had devalued its rights and led to the broadcaster withholding rights fees on several occasions.
An LFP-backed report late last year seemed to back up DAZN’s concerns, as it was found that 37% of those who had watched Ligue 1 action during the first few months of 2024-25 had done so illegally.
The rights agreement between DAZN and LFP was eventually scrapped, despite several rounds of mediation, with LFP recently launching a direct-to-consumer (DTC) broadcast channel – named Ligue 1 Plus – ahead of the 2025-26 season.
Ligue 1 Plus is being distributed to telecom and TV heavyweights Bouygues Telecom, Free, Orange, and SFR, as well as the DAZN OTT streaming service.
Elaborating on the effect of piracy in the UK market and specifically its Premier League rights, Licht said tech companies and other stakeholders in the industry would need to “get on the rights side” of the issue to avoid situations like the one in France.
He said: “Sky Sports and all the people in this industry need to do what we can to tackle piracy – whether that’s lobbying Big Tech and the conversations we are having there, or engaging the government.
“I think it’s fair to say that we are starting to see a level of engagement from Big Tech, and we think there should be more.
“They should understand the responsibilities if they want to be part of the future of rights and sports relationships. So, they really need to step up into that space.”
Litch’s comments come as Sky Sports prepares to enter the first year of a new Premier League rights cycle.
In 2023, it was announced that the Premier League would continue to be shown domestically by pay-TV rivals Sky and TNT Sports after the duo secured four-year rights deals, running from 2025-26 to 2028-29, worth £6.4 billion ($8.45 billion) at the time.
The EPL made several changes to what was on offer to broadcasters, including the cycle increasing from the traditional three seasons to four, and an increase in the number of live matches per season available, from 200 to 270.
Sky has secured the maximum four of the five packages on offer and will air a minimum of 215 live matches per campaign, including Saturday 5.30pm kick-offs, Sunday 2pm and 4.30pm games, evening fixtures on Mondays and Fridays, and three midweek rounds, as well as all 10 fixtures from the final day of the season.
TNT, meanwhile, will broadcast a minimum of 52 matches per season, including all Saturday 12.30pm kick-offs and two midweek match rounds. Public broadcaster the BBC will continue to air its Match of the Day show after snapping up a weekly highlights package, meanwhile.
At the time, Conrad Wiacek, head of analysis and consulting at Sportcal (GlobalData Sport), said of the deal: “On the surface, the deal is a success and an increase for the league on its previous deal, guaranteeing $8.45 billion in revenue over the next four years.
“However, in real terms, the deal is a loss for the Premier League. More games are available in the packages, and the term is over four years as opposed to the three-year cycles it has previously operated in, meaning simply a lower cost per game, which is great for consumers but less so for the Premier League.”
Sky’s coverage starts later this week (August 15) with Liverpool versus Brighton and includes innovations, including Multiview, which will allow subscribers to watch up to four live matches concurrently, and the new Extra Time post-gameday show on Sundays hosted by Liverpool legend Jamie Carragher.
Multiview echoes the NFL’s “Red Zone” coverage, which bounces to where the action is among the games, and is part of Sky’s expanded offering aimed at adapting to the rapidly changing media environment.
As part of its offering, the broadcaster announced it will launch a new fan-driven initiative, Fanalysis, that will see fans chosen from each club to provide player ratings, manager verdicts, and perspectives across the Sky Sports app.
Asked if the broadcaster’s new fan engagement initiatives meant a pivot towards capturing new and younger subscribers over retaining current subscribers, Licht said both were equally important to the company as it looks towards the future.
He said: “A big part of going from 128 to 215 (Premier League games per season) is that we know we are creating more value for existing customers, but we also know we’re giving an opportunity for customers to reappraise Sky and Sky Sports and the value that it can bring.
“I think particularly, we see growth coming from the Now TV platform and the relationship you can have with sports fans.
“Growth is a really big part of our focus, particularly at this time of the year when we’re talking about new investments that we made. But we don’t take any of our customers for granted, and we’re making sure that we’re giving them more value.
“We know that there’s an opportunity for us to grow as well, because we’re giving people that reason to think about Sky Sports again.”
Gary Hughes, Sky Sports’ director of football, added: “With social and digital, we’re talking to potential customers, non-customers, and on Sky Sports News, there’s a lower price point to access.
“So, part of our role is showcasing the brilliant talent, brilliant action, and the opportunity to watch. There have been changes in Sky Sports and digital throughout the summer, and the reason why we’ve set ourselves up is to do just that.”
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As America’s favorite pastime hits the diamond, mobile sportsbooks are making it easier than ever for fans to get involved. The crack of the bat now comes with the convenience of a tap on your phone. Mobile sports betting is really transforming how fans engage with baseball across the country. The Major League Baseball (MLB) […]
As America’s favorite pastime hits the diamond, mobile sportsbooks are making it easier than ever for fans to get involved. The crack of the bat now comes with the convenience of a tap on your phone.
Mobile sports betting is really transforming how fans engage with baseball across the country. The Major League Baseball (MLB) season brings daily opportunities for excitement and with sportsbooks going mobile, placing wagers has never been more accessible or enjoyable.
Mobile First Tech
Online sports betting has been shaped by convenience, speed and seamless experiences. MLB enthusiasts no longer have to go to a retail sportsbook or sign on to a desktop to place their bets. Modern-day smartphones bring everything from real-time data to in-game bets to your pocket. That’s good news Missouri bettors will appreciate BetMGM Missouri, not least given forthcoming state legalization.
Sites like Sports Betting Dime have really perfected wagering app configurations in readiness for this promotional launch, offering bettors a trustworthy roadmap to navigate it all. Baseball is very much suited to interaction on a mobile device. While waiting between pitches and between innings, users can process data, place intelligent bets and enjoy the adrenaline of betting without missing a beat of action. Everyone wins, pros and rookies alike.
Wearable Technology
Wearable technology is all the rage for fans interested in keeping up. This is a new level of fan interaction. Smartwatches and wrist-based fitness monitors can now sync to cellular wagering programs. This gives users real-time alerts, haptic alerts and even voice-command wagering initiations while live games play out.
While still in early stages, several operators are testing features that let bettors place quick wagers through their smartwatch without unlocking a phone. This hands-free interaction keeps users engaged even when they’re on the move, whether walking to the concession stand or taking public transport.
Wearables add a further element of personalization too. With biometric feedback such as heart rate, future apps can recommend betting forms based on excitement levels or monitor users’ responses to different plays. This blending of personal data and betting technology is an intriguing area of future development for mobile sportsbooks.
Tailored for the Baseball Crowd
More than action-packed games, baseball has more native pauses to its rhythm, which makes it perfectly compatible with in-game betting from a mobile device. It has been matched by operators with clean, MLB-centric interfaces. Expect in-app notifications, real-time player props and by-inning options. The baseball season runs a long time. Mobile apps remain updated by releasing content daily. There’s always fresh content available, including matchups, stats, and betting opportunities, keeping even die-hard fans returning daily.
Notifications keep you informed. Need to know when a game starts? When might it be delayed by rain? Your phone notifies you. These timely alerts let you adjust strategy pronto. Apps are cross-compatible too. iPhone, Android, or tablet, your account travels with you. The experience remains the same. There’s no downtime, and you don’t have to relearn the interface when you move to a different device. That sort of flexibility keeps fans engaged no matter where they are. Easy to do. But effective. It ensures betting remains nestled in daily MLB fan habits, right alongside looking up scores or reading recaps.
Designed With Simplicity in Mind
User-friendliness is modern sportsbooks’ top priority. Shiny graphics. Quick loading. Simple navigation enables beginners to get going quickly. Most of the apps feature really easy step-by-step instructions, live support access and tutorial tools to help users make wise decisions. Most websites also have exclusive offers to new users, which often include initial bonuses or specific deals based on big sporting events.
Payment processing has also become easier. With bank transfer, Apple Pay and PayPal integrations, adding or withdrawing money is as seamless as ordering food or calling a ride. Two-factor authentication and encryption keep users’ data secure and further establish trust.
Keeping Up with the Season
Baseball’s long season and packed schedule mean mobile apps must stay sharp. Top operators update their platforms daily with the latest matchups, stats and betting lines. This ensures fans always have the most relevant information at their fingertips and cell notifications let users know when lineups start. When it’s going to rain or when big moments happen, all of these can have an impact on bets placed.
Sportsbooks update content to keep it fresh throughout grueling MLB schedules and cross-platform support also comes into play. Whether you’re working from an iOS, Android, or tablet device, your preferences and account accompany you. That consistency translates to a seamless experience regardless of where or how you decide to participate.
Sports Fan Culture
It’s changing how fans wager and consume sports overall. The MLB season, once enjoyed in purely win-loss terms, now has a strategic, interactive component that appeals to a newer kind of fan. Platforms tend to integrate links to social networks, where fans share picks, revel in wins, or game-plan. That creates more of a communal experience around betting. This means the interaction isn’t just transactional but emotional and cultural.
The MLB season symbolizes tradition. It’s about excitement and camaraderie and with sports betting accessed through mobile devices, followers can invest much more personally in the game. From live play to in-play bets, it’s available at the touch of a finger. Technology advances. So does the fan experience. With great sports betting platforms, like Sports Betting Dime showing the way, the future of the baseball entertainment experience is bright.
