From studio floors to digital classes, FITRADIO blends curated playlists, licensing peace of mind and AI innovation to deliver a consistent audio experience at scale

When a new Burn Boot Camp opens, coaches don’t just press play — they launch a signature FITRADIO mix that delivers the high-energy, curated sound members know and love. That familiar mix then powers a digital class later in the day, reinforcing a seamless, brand-aligned experience across every touchpoint.

This is the power of sonic consistency — and FITRADIO is helping fitness brands master it.

“Music is more than background noise,” says FITRADIO founder and CEO Rusty Greene. “In our latest survey of over 7,000 gym members, 95% said music is just as important as the instruction itself. That’s a massive signal to operators. Music isn’t just part of the experience — it is the experience.”

FITRADIO is a fitness-first audio platform designed specifically for movement. With over 40,000 DJ-crafted, tempo-specific mixes and new playlists added daily, plus a team that curates and designs custom mixes for partner brands, the platform ensures workouts stay fresh, engaging and performance-optimized. The service also takes the stress out of compliance: every mix is licensed for commercial use, and FITRADIO supports its partners with full public performance licensing.

“Instructors spend hours programming workouts but may only spend 30 minutes a week on music,” Greene says. “The reality is that most don’t have time to curate fresh playlists. That’s where we come in —  with clean, diverse, fitness-geared music that’s built to scale.”

Personalization at Scale

For growing fitness franchises, consistency is everything, and music plays a bigger role in brand identity than many operators realize. FITRADIO empowers brands to create a unified audio signature across locations, platforms and markets. It allows instructors to focus on coaching, not curating, while ensuring every member gets a seamless, high-quality experience that reflects the brand’s ethos.

“Once a brand starts scaling, music can become a real problem,” says Greene. “Letting every instructor choose their own playlist doesn’t work when you’re running hundreds of locations. It’s not just about legal compliance —  it’s about sonic identity. What does your brand sound like?”

Burn Boot Camp provides a strong example. Working with FITRADIO’s music team, they’ve developed custom playlists aligned with all of their specific formats from HIIT to strength training and more. The goal? Ensure the music intensity matches the physical intensity —  across a wide demographic.

One of the core challenges FITRADIO addresses is the diversity of musical tastes among members. What works in an OrangeTheory studio in Georgia might not land the same way in Portland. To meet that need, FITRADIO blends DJ experience with data, using open-format mixes that touch on Top 40, hip hop, rock, EDM and more, cycling through tracks quickly to keep everyone engaged.

“My background in nightlife helps us understand how to keep people energized across genres,” Greene says. “If you don’t like a song, it’ll be gone in two minutes. That’s how you keep the room moving.”

And FITRADIO isn’t stopping there. The company is currently testing an AI DJ tool that allows instructors to plug in class formats, BPM, and energy levels to generate real-time, studio-ready playlists tailored to the workout. Launching this summer, the new technology is designed to enhance instructor control without sacrificing quality or consistency.

In addition to elevating the brand experience, FITRADIO also supports member engagement through analytics. Operators will soon be able to track what stations perform best, how members interact with music and how sound influences satisfaction – making music a true retention lever.

“Music is an emotional connector,” says Greene. “It should be part of your feedback loop. If your members aren’t loving the music, they may not say it, but it can absolutely affect how often they show up or how long they stay.”

He recommends treating music as a measurable part of the member journey. “There should be a moment in every class where someone thinks, ‘This is my song.’ That’s stickiness. That’s ROI.”

The Infrastructure Behind the Experience

One of the biggest compliance blind spots for gym operators is music licensing. Many don’t realize that personal Spotify or Apple Music accounts aren’t licensed for commercial use. FITRADIO solves this problem through its own licensing structure and supports broader compliance through a sister company, GetMusicLicensing.com.

See Also

“Every gym is legally required to have a public performance license,” Greene explains. “We make that process simple. No paperwork, no confusion – just full legal coverage for ASCAP, BMI, GMR and SESAC.”

This allows facilities to operate with peace of mind while focusing on member experience.

For partners with hybrid or virtual fitness models, FITRADIO’s SWEATBASE platform extends the value of its audio catalog. The white-label solution enables fitness brands to livestream and host on-demand workouts with professionally curated, fully licensed music.

“It’s turnkey, scalable and purpose-built for fitness,” says Greene. “We help brands show up professionally and consistently, no matter the platform.”

In a crowded market where member experience is the biggest differentiator, music is a surprisingly overlooked asset. Yet as operators navigate retention challenges, brand-building pressures, and the complexity of scaling, FITRADIO offers a streamlined way to amplify impact.

“Everyone knows music is important,” Greene says. “We’re here to help operators use it strategically to energize members, protect their business and scale their brand.”

From studio floors to digital streams, FITRADIO is turning sound into a strategic asset for modern fitness —  and giving brands a way to scale their vibe, one beat at a time.

Washington, D.C. – Big Tech companies repeatedly choose profit over principle by selling America’s children as the product on their platforms. These companies have knowingly pushed children to harmful material promoting suicide, eating disorders, lethal drugs, sexual exploitation, human trafficking, and on and on.

This week, I reintroduced the Kids Online Safety Act to provide young people and parents with the tools, safeguards, and transparency they need to protect against online harms. I also spoke on the Senate floor about how Big Tech must be held accountable. KOSA is just common sense.

Parents know that there are just as many dangers lurking online as in the real world, which is why 86 percent of Americans support KOSA. We have a generational opportunity to secure a brighter and safer future for children across the country whose lives depend on our ability to act. The time to pass KOSA is now.

Read more here. 

Weekly Rundown

On Tuesday night, I held a tele-town hall where I heard from hardworking Tennesseans who are so excited about President Trump’s work to usher in the Golden Age of America. Among many victories for the American people, the Trump administration has allowed Immigration and Customs Enforcement to do its job again, and, alongside the Tennessee Highway Patrol, they arrested nearly 200 illegal aliens in Nashville, including gang members and rapists. President Donald J. Trump is making our communities safer, and I’m fighting in the Senate to get a Big Beautiful Bill across the finish line to implement the America First agenda. 

This week, I wrote a letter to the U.S. Department of the Treasury, raising concerns about the Biden administration’s IRS pass-through compliance unit, which was motivated by ideology over principles of sound tax administration and targets main street businesses. Small businesses are the backbone of our economy, and they often lack the resources to navigate these audits brought by the Biden-era pass-through compliance unit. Read more here.

As global competition accelerates when it comes to quantum information science and technology, the United States cannot afford to fall behind to adversaries like Communist China. I introduced the Quantum Leadership in Emerging Applications and Policy (LEAP) Act to ensure the United States remains the world leader in quantum by establishing a legislative commission to tackle the issues facing American ingenuity. We can’t let the Chinese Communist Party take the lead. Read more here.

The Chinese Communist Party has operated secret surveillance centers across the United States, setting up shop to threaten our communities and our national security. This week, I introduced the Countering Chinese Espionage Reporting Act, which would ensure that we know the full extent of the U.S. Department of Justice’s efforts to counter threats to U.S. national security. Read more here.

Marsha’s Roundup

ICYMI

Passengers shouldn’t have to sacrifice their right to privacy the moment they step into a rideshare vehicle, and they deserve to know if they are being recorded. Last week, I introduced the Safe and Private Rides Act, which would require transportation network companies to notify passengers when their driver has a video recording device in the car and give passengers the opportunity to opt out of riding with a driver with a dashcam, preventing rideshare drivers from violating passengers’ privacy. Read more here.

When it comes to health care, one of the biggest issues Tennesseans face is access to affordable care. The rising costs of prescription drugs are unsustainable. This is why President Trump took executive action last month directing his administration to evaluate how pharmacy benefit managers, or PBMs, increase costs and limit choices for patients. Read more in my weekly column here. 

If you’re looking to upgrade your home gym or fitness gear without breaking the bank, look toward Amazon’s Fitness Memorial Day sale. I know Memorial Day isn’t for another week, but naturally, the retail giant is kicking off the festivities early.

Especially with summer right around the corner, now is the time to buy all the equipment you need to keep you motivated through the dog days. I know I’ve personally got my eye on massage guns and foam rollers to help me survive my upcoming marathon training. So, with Amazon’s Memorial Day Sale is in full swing, I’ve done all the leg work for you using price-checking tools to bring you the best fitness deals you can find right now.

Cardio equipment

At-home cardio equipment feels like a major investment—not just in terms of space and money, but your lifestyle. I usually hate the treadmill, but when I’m training in peak summer heat, it’s necessary. And if you’re going to buy a treadmill, it’s worth spending the money to get one that feels sturdy and safe. Right now the NordicTrack Commercial Treadmill is 20% off, bringing a true gym-quality machine (with interactive training features) into a far more affordable range.

For apartment dwellers like me, the classic Original Peloton Bike also marked down 20%, offering studio-quality cycling without sacrificing space. Pelotons are the most popular indoor exercise bike, but they’re notoriously expensive and don’t go on sale often. While they’re still expensive, the discounts are historically good, down to $1,145 (originally $1,445).

Strength training essentials

I’m a huge advocate for adjustable dumbbells; a good set eliminates the need for 30-some individual dumbbell pairs. Right now the adjustable Bowflex SelectTech 552 dumbbells are seeing one of their deepest discounts of the year. After testing the Nüobells and REP adjustable dumbbells, the Bowflex are next on my list; their reputation is pretty much the gold standard in the adjustable dumbbell world.

The TRX All-in-One Suspension Training System is 25% off, perfect for bodyweight exercises that engage your entire core. Or if you’re just looking for one addition to your home gym at just $20, this Vinsguir ab roller wheel is 40% off.

Massage guns and foam rollers

Don’t neglect recovery in your fitness journey. The Bob and Brad D5 Pro Massage Gun is marked down by 30%, bringing you professional-grade percussion therapy at home. I’m personally a fan of this brand, if you’re looking for alternatives to the (understandably) popular Theragun or Hypervolt at half the price.

The highly-rated Lifepro vibrating foam roller is 15% off, helping you roll out those post-workout kinks with added vibration technology for deeper muscle relief.

Fitness trackers

If you’ve been holding out on a new watch, now is a great time to finally snag some discounted wearable tech. Your classic Fitbit Charge 6 is available at 25% off.

And anytime you’re looking for a good smartwatch, Garmin’s name is bound to come up. Right now the Garmin Instinct 2 is discounted by 33%, and the Solar version is down 44%. What’s extra cool about the solar version is its potentially unlimited battery life, and it comes with Garmin Pay and plenty of customizable watch faces.

Headphones and speakers

Finally, it’s worth mentioning there are solid deals on earphones and speakers, which are always a must-have in some way when you’re working out. The Beats Studio Pro are a whopping 50% off, down to $169.95. For anyone who wants spatial audio, Apple-first integrations, and a good-looking pair of over-ears that feel comfortable over long sessions, this is a good deal.

Also noteworthy: You can snag the AirPods Pro 2 at 24% off, and the JBL Go 4 portable (and waterproof!) speaker at 20% off.

Whether you’re just starting your fitness journey or looking to fill gaps in your existing setup, now is a great time to take advantage of significant markdowns through the holiday weekend.

Tennis Ball Machine Market

Tennis Ball Machine Market size stood at USD 45 Million in 2024 and is forecast to achieve USD 80 Million by 2033, registering a 7.2% CAGR from 2026 to 2033.

Tennis Ball Machine Market Outlook and Investment Analysis

What is the current outlook of the Tennis Ball Machine market?

The Tennis Ball Machine market has seen significant growth in recent years, primarily driven by the rising interest in tennis and the increasing need for consistent practice equipment. With advancements in technology, these machines now offer a variety of features, such as adjustable ball speed, spin control, and remote operation, making them more attractive to both amateur and professional players. Additionally, innovations in battery life and portability are driving further demand, as players seek flexibility in training. The growing trend of home-based fitness, especially post-pandemic, has also contributed to the market’s expansion, allowing consumers to invest in personal training tools. As the market continues to grow, it is expected that new entrants and investments in R&D will further enhance the technological capabilities of tennis ball machines.

Get the full PDF sample copy of the report: (Includes full table of contents, list of tables and figures, and graphs) @ https://www.verifiedmarketreports.com/download-sample/?rid=731216&utm_source=OpenPR&utm_medium=277

What factors are influencing investment in the Tennis Ball Machine market?

Investment in the Tennis Ball Machine market is being influenced by several key factors. First, the increasing adoption of smart fitness equipment has attracted both venture capital and private equity funding, seeking to capitalize on emerging trends in sports technology. Furthermore, the rise of e-commerce platforms allows manufacturers to directly reach consumers, creating opportunities for growth. Another factor is the demand for high-performance machines from tennis academies, clubs, and fitness centers, which drive bulk purchases. Investors are particularly keen on companies that offer innovative, affordable, and high-quality machines catering to different skill levels, as this segment presents a wide consumer base. Additionally, partnerships between manufacturers and sports organizations are expected to stimulate investment and open new market avenues.

What is the expected growth and potential for future investments in this market?

The Tennis Ball Machine market is expected to experience a steady growth rate in the coming years. Market analysts forecast a compound annual growth rate (CAGR) of around 5% over the next five years, driven by increasing global interest in tennis and fitness. As technology continues to improve, especially in terms of machine customization and AI-driven features, the market will likely witness further investments, particularly in automation and machine learning for better training simulations. There is also potential for growth in emerging markets where tennis is gaining popularity. Future investments could be concentrated on expanding distribution networks and collaborating with fitness tech companies to create integrated sports training ecosystems, presenting lucrative opportunities for stakeholders.

Top companies

Lobster Sports, Spinshot Player, Match Mate Tennis, Wilson, Sports Tutor, Playmate

Tennis Ball Machine Market Trends & Investment Analysis

Growing Demand for Tennis Training: Increased interest in sports and fitness has led to a rise in demand for tennis ball machines, particularly for individual and professional training.

Technological Advancements: The integration of AI and smart features in machines for automated training is gaining popularity, creating investment opportunities in tech-driven products.

Emerging Markets: Expanding sports culture in regions like Asia and the Middle East is driving market growth, opening doors for new investments and partnerships.

Competitive Landscape: Key players like Lobster Sports and Spinshot Sports are expanding their product lines, which boosts investment prospects for stakeholders in the tennis equipment industry.

Key Segments Are Covered in Report

Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025 By Type

Clubs, Schools, Personal, Other

Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025 By Application

Portable Type, Heavy Type

Get a Discount On The Purchase Of This Report @ https://www.verifiedmarketreports.com/ask-for-discount/?rid=731216&utm_source=OpenPR&utm_medium=277

Regional Analysis

North America (USA and Canada)

Europe (UK, Germany, France and rest of Europe)

Asia-Pacific (China, Japan, India, and Rest of Asia Pacific)

Latin America (Brazil, Mexico, and Rest of Latin America)

Middle East and Africa (GCC and Rest of the Middle East and Africa)

The report offers analysis on the following aspects:

(1) Market Penetration: Comprehensive information on the product portfolios of the top players in the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025.

(2) Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025.

(3) Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

(4) Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.

(5) Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025.

For More Information or Query, Visit @ https://www.verifiedmarketreports.com/product/tennis-ball-machine-market/

Frequently Asked Questions

1. What are the present scale and future growth prospects of the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025?

Answer: Tennis Ball Machine Market size stood at USD 45 Million in 2024 and is forecast to achieve USD 80 Million by 2033, registering a 7.2% CAGR from 2026 to 2033.

2. What is the current state of the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025?

Answer: According to the latest data, the intelligent farming market is experiencing growth, stability, and challenges.

3. Who are the key players in the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025?

Answer: Lobster Sports, Spinshot Player, Match Mate Tennis, Wilson, Sports Tutor, Playmate are the Prominent players in the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025, known for their notable characteristics and strengths.

4. What factors are driving the growth of the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025?

Answer: The growth of the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025 can be attributed to factors such as key drivers technological advancements, increasing demand, and regulatory support.

5. Are there any challenges affecting the Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025?

Answer: The Tennis Ball Machine Market | Exploring Current Trends and Growth Status for 2025’s challenges include competition, regulatory hurdles, and economic factors.

https://www.linkedin.com/company/insight-fuel-byte/about/?viewAsMember=true

https://www.linkedin.com/company/brainstorm-bay/about/?viewAsMember=true

https://www.linkedin.com/company/empowered-executives/about/?viewAsMember=true

https://www.linkedin.com/company/elite-zoom/about/?viewAsMember=true

https://www.linkedin.com/company/proximity-sector/about/?viewAsMember=true

“””””””Contact us:

Mr. Edwyne Fernandes

Verified Market Reports®

US: +1 (650)-781-4080

UK: +44 (753)-715-0008

APAC: +61 (488)-85-9400

US Toll-Free: +1 (800)-782-1768

Email: sales@verifiedmarketreports.com

Website:- https://www.verifiedmarketreports.com“”””

“””

“””””””About Us: Verified Market Reports®

Verified Market Reports is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies.

We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.””””

Verified Market Research is a leading global research and consulting firm with over 10 years of experience providing advanced analytical research solutions, tailored consulting and in-depth data analysis to individuals and companies seeking accurate, reliable and timely research. Data and technology consulting. It provides insights into strategic and growth analysis, the data you need to achieve business goals, and helps you make key revenue decisions.

Our research works as partners to provide our clients with accurate and valuable information to help them make better data-driven decisions, understand market forecasts, capitalize on future opportunities and help optimize efficiency. The industries we cover span a wide range of industries including technology, chemicals, manufacturing, energy, food and beverage, automotive, robotics, packaging, construction, mining and gas. etc.

Verified Market Research help you understand comprehensive market indicator factors as well as current and future market trends. Our analysts have extensive expertise in data collection and management, using industry methodologies to collect and examine data at every step. They are trained to combine the latest data collection techniques, superior research methodologies, specialized knowledge, and years of collective experience to produce informative and accurate research results.

Having served over 5,000 clients, we provide trusted market research services to over 100 global Fortune 500 companies, including Amazon, Dell, IBM, Shell, Exxon Mobil, General Electric, Siemens, Microsoft, Sony and Hitachi. We provided it. We work with some of the world’s leading consulting firms, including McKinsey & Company, Boston Consulting Group and Bain & Company, delivering customized research and consulting projects for companies around the world.””””

“””

This release was published on openPR.

When researchers study runners, up until very recently, they have had to conduct these studies in the lab using a treadmill.

But running on a treadmill and running outside—as most runners do—is not the same. This has meant that scientific studies looking to inform our understanding of how running-related injuries occur and how to prevent them are not always transferable to the real world.

With the advent of reliable wearable technologies, researchers are now able to capture data from runners outside the lab.

A new study published in the Journal of Orthopaedic and Sports Physical Therapy (JOST Open) looked at how two key measures related to running-related injuries differ on a treadmill versus running outside on a flat sidewalk.

“In our lab, we’re really about trying to bring things out of the lab and into the world,” Laurie Devaney, associate professor-in-residence and head of the Department of Kinesiology, says. “So, this was an attempt to look at real-world forces and see how they stack up against running on a treadmill.”

Michelle Bruneau ’23 (CAHNR), a former Ph.D. candidate, was the first author on this paper. She is now a postdoctoral research fellow in the Department of Physical Medicine and Rehabilitation at Harvard Medical School and Spaulding Rehabilitation Hospital.

The study used 28 healthy, male and female adult runners. Participants ran 8 kilometers on the treadmill and the road while wearing ankle and chest sensors to track their step rate and tibial acceleration.

Step rate is a measure of how many steps the runner takes over a certain distance. Tibial acceleration is a proxy for the impact load during a run.

“When we look at running-related injuries, we know that things like step rate and tibial acceleration can be associated with those injuries, especially bone-stress-related injuries [like tibial stress fractures and shin pain],” Devaney says.

The researchers found that while step rates were similar in both settings, when the runners were outdoors, there was a trend toward an increasing step rate as the run went on. This is good as an increased step rate reduces the force of each step, better protecting the runner from injury.

Another significant difference is that peak tibial acceleration was greater outdoors than on the treadmill.

“If we’re thinking about this notion of forces and accumulated forces, it’s probably greater in an outdoor run than it is on the treadmill,” Devaney says.

Using additional data collected during this study, the researchers have another publication forthcoming focused on motion capture data. These data provide information on how the runners were moving and what that can tell the researchers about injury risk.

This research also has applications for cadets in ROTC programs and military members who frequently suffer from the same kinds of injuries as runners.

“If we have ways to measure them out in the field, we are going to be better able to identify some of the culprits that are leading to these injuries and modify them,” Devaney says.

As wearable technologies become better and more diverse, there will only be more opportunities to study people in real-world settings rather than only in the lab.

“These increased forces are important for running-related injuries and our measurements on the treadmill are not necessarily synonymous with what we see in real-world application,” Devaney says. “[We’re] really encouraging researchers and clinicians to consider those differences and move toward the ability to measure people outdoors.”

Plug and Play to serve as operator for new innovation hub

FRISCO, Texas, May 19, 2025 /PRNewswire/ — The City of Frisco, Texas, announced the opening of Origin, a new innovation focused facility designed to bring industry specific accelerator programming, sports-tech innovation in human potential and international startup support to the region. Origin is a public-private partnership conceptualized by the Frisco Economic Development Corporation (Frisco EDC) and brought to fruition by Plug and Play at Baylor Scott & White Health Sports Therapy & Research.

Origin has been under development since 2020 and stemmed from the city leadership’s vision to create an open collaboration space for residents to scale their businesses, as well as a networking space for venture capitalists, entrepreneurs, fintech, sportstech, AI, cybersecurity and other startups. After a competitive request for proposal process, Plug and Play was selected in 2023 as the facility’s operator due to their proven ability to connect startups with large corporations, investors and industry leaders.

“This new facility is proof of what’s possible when a city drives with vision, determination and collaborative partnerships,” said Jeff Cheney, Mayor of Frisco. “This hub is a starting point for new technologies, businesses and careers in Frisco. I’m excited to see the groundbreaking innovation that will take shape here.”

Located on the 10th floor of the Baylor Scott & White Sports Therapy & Research facility in Frisco, Origin and Plug and Play’s innovation hub will anchor a joint 6,000-square-foot space designed to bring together startups, investors and corporate partners at the center of Frisco’s innovation movement. The flexibly designed space includes private offices, meeting rooms and co-working areas designed to accommodate the thriving startup ecosystem.

“Frisco is home to more than 500 tech companies and many top tier leading brands,” said Jason Ford, President of the Frisco EDC. “Origin was a strategic investment in Frisco’s future and marks a major step forward in Frisco’s continued rise as a national innovation leader. With the help of Baylor Scott & White and Plug and Play, we’ve created a one-of-a-kind space where new ideas, industries and startups can flourish here in Frisco, all working side by side.”

For Plug and Play, a Silicon Valley-based innovation acceleration company with an international presence, this new facility will be the largest space under their operation outside of their California headquarters. Plug and Play will operate the hub under a membership-based model, and will host networking events, hackathons, workshops and special presentations open to the greater community.

“This innovation hub is more than just a physical space, it’s a signal to the world that Frisco is serious about shaping the future,” said Saeed Amidi, CEO and Founder of Plug and Play. “Frisco is already a national model for how sports, business, and innovation can coexist. We’re honored to bring our global network and proven accelerator model to this remarkable community with values perfectly aligned to our own.”

In addition to hosting carefully designed startup cohorts, the space will also be open to Frisco-based entrepreneurs, service providers and partner institutions, including the University of North Texas–Frisco, which will sponsor a dedicated sports innovation space within the facility.

About Frisco Economic Development Corporation

The Frisco EDC operates as a Texas non-profit corporation and is governed by a seven-member board of directors appointed by the Frisco, Texas City Council. Job number one is facilitating the creation of jobs, as the Frisco EDC’s mission is to improve the economic opportunities and quality of life for all Frisco residents. The Frisco EDC has facilitated major economic development projects, resulting in hundreds of projects and thousands of jobs in the City of Frisco. For more information, visit FriscoEDC.com.

About Plug and Play

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities and government agencies. Headquartered in Silicon Valley, Plug and Play is present in 60-plus locations across five continents. It offers corporate innovation programs and helps corporate partners in every stage of their innovation journey, from education to execution. Plug and Play also organizes startup acceleration programs and has built an in-house VC to drive innovation across multiple industries where it has invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal and Rappi. For more information, visit www.plugandplaytechcenter.com/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/frisco-unveils-new-innovation-hub-to-support-growing-innovation-and-venture-capital-sectors-302458505.html

SOURCE Frisco Economic Development Corporation