Technology
Why would a B2B tech brand strike up a sports sponsorship?
A couple of years ago, B2B tech brand Neat had a pair of customers in the sports space: The NBA’s LA Clippers and Red Bull Racing, the Formula 1 team that’s home to four-time World Drivers’ Champion Max Verstappen. Now, Neat, which makes video conferencing devices, is much more than one of their tech providers—it’s a sponsor of both teams.
B2B brands are becoming plentiful in certain sports, especially ones that offer VIP-level experiences to business decision-makers. Unlike consumer-facing brands, Neat didn’t get into the sports game to generate mass awareness and sales, but instead to expose the brand to specific audiences, VP of Marketing Priscilla Barolo said. When execs recognize the brand name, it can make or break a sale, she said, and once the deal is done, sports sponsorships can be integral to maintaining those relationships.
“It’s B2B marketing, but those are still people,” Barolo told Marketing Brew. “Brand exposure is important, and particularly if you can get to those audiences where there’s more decision-makers in key markets like Los Angeles, it’s a good idea.”
Exposed
Neat first signed on as the official video device of the Clippers last September, and followed up by announcing the Red Bull Racing partnership in November. The deals were inked about a year after Barolo, who previously worked in communications for Zoom, joined the company.
Barolo hadn’t been explicitly looking to tie up with basketball or F1 at the time, but the conversations started naturally over the course of doing business with the teams.
The sponsorships made sense in more ways than one: Red Bull Racing has an international fandom that matches Neat’s global customer base, as well as “once in a lifetime” race experiences, while Intuit Dome, the Clippers’ home arena that shares ownership with the team, offered suite-level naming rights at its new, high-tech arena, representing a “shared ethos around…super advanced technology,” Barolo said.
“We knew from our experience, if the partnership is organic, if it’s a two-way street, if it’s multifaceted, that’s a lot more rewarding than going, ‘Okay, that team’s hot right now, slap a logo on them and go,’” Barolo said.
The sponsorships do involve Neat’s logo, though: It’s on the front of the Red Bull F1 cars and around the team’s garage, as well as throughout Intuit Dome, including on the court, tunnels, and the “Neat Suites.” That all is designed to contribute to in-person and broadcast brand exposure, according to Barolo.
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During the brand’s first season with the Clippers, Neat was on TV about 1,000 times, and about 55,000 guests visited the Neat Suites, amounting to about $500,000 in equivalent advertising value, according to the company. Halfway through its first season as a Red Bull Racing sponsor, Neat has already seen about $6 million in equivalent ad value, Barolo said.
Box seats
The hospitality element—and any subsequent sales pipeline—can be harder to measure than branding assets, but Barolo said it’s equally important as part of the deals. Neat has a box of its own at Intuit Dome, where Neat’s sales leaders can bring guests, whether that’s potential new companies they’re looking to court, fellow tech partners, or long-term clients. Neat also has access to the F1 Paddock Club through its Red Bull Racing sponsorship, though tickets are more limited than in the Neat Suites, Barolo said.
Largely, the invites are sent based on the input of Neat’s sales team. “They’re closest to the clients, and they know where this is going to make a difference and where it’s not,” Barolo said.
Perhaps since the F1 Paddock Club is so exclusive, Barolo said invites to that experience so far seem to be paying off, with “universally positive feedback” from clients and sales stats from the first half of the F1 season pointing in the right direction.
“You can’t always see brand ROI right away, but you can see, ‘Okay, well, who did we bring there?’ And then, ‘Has this made any difference in the deals?’” she said. “We’re in high seven figures in terms of the [sales] pipeline associated with the hospitality just this past season so far. That’s what I want to see.”
Still, Barolo isn’t putting all of her eggs—or her budget—in one basket. The two sports sponsorships represent just about one-fifth of Neat’s overall marketing budget, she told us. While she’s open to adding more sports deals, she said, she declined to share details about any specific teams or leagues she might be interested in.
“I am a big believer in not going all in on any given marketing,” Barolo said. “I really think a full-funnel, diverse marketing mix is important.”
Technology
Retro Cartoon Tech Accessories : Higround x SEGA
The ‘Summit 65+,’ presented in a Dreamcast-inspired design, features a CNC aluminum case, stainless steel back plate, and Higround’s ‘Dampening Plus’ five-layer system for a stable, quiet typing experience. The ‘Basecamp 65HE,’ influenced by the Radical Highway level, debuts Hall Effect technology for increased precision. Additional offerings—including the Classic Sonic–themed ‘Basecamp 96+,’ two ‘Basecamp 75+’ versions inspired by Escape from the City and Sonic CD, a Sonic CD keycap set, and four coordinated XL mousepads—further unify the collection’s nostalgic yet contemporary character.
Image Credit: Higround
Technology
How Miami’s Sports Culture Reflects the High-Energy Mindset Driving Today’s Tech Innovations – Five Reasons Sports Network
The Competitive Spirit That Powers Both Sports and Startups
Miami sports fans know that greatness comes from more than talent alone. Whether it’s the Heat grinding through a tight fourth quarter or the Dolphins executing a perfectly timed offensive scheme, winning requires discipline, fast thinking, and an unshakeable competitive spirit. Interestingly, these same qualities power the tech and startup world, where entrepreneurs make split-second decisions that can define the future of an entire business.
In both arenas, success belongs to those who can read momentum, adapt under pressure, and turn small opportunities into game-changing wins. That overlap is why so many sports-minded individuals naturally thrive in the world of business, innovation, and technology.
Why Analytics in Sports Fuel Smarter Business Thinking
Today’s sports landscape is driven by analytics—shot charts, win probability graphs, EPA metrics, and possession efficiency numbers are all part of modern fan knowledge. This analytical mindset doesn’t stop at the arena. Tech entrepreneurs, founders, and investors rely on the same data-driven thinking to navigate product decisions, market shifts, and competition.
This crossover is why the startup world attracts problem solvers shaped by sports culture. And platforms in the entertainment-tech space—such as Foxy gold casino—reflect this growing connection between digital innovation, predictive thinking, and user engagement.
Understanding Momentum: A Shared Advantage for Founders and Athletes
Momentum is everything. In sports, a single run, turnover, or three-pointer can change the energy in seconds. In business, momentum might be a viral post, a successful beta launch, or hitting a major funding milestone. Leaders in both fields understand how to recognize momentum and capitalize on it.
This parallels perfectly:
- Athletes ride hot streaks.
- Founders capitalize on traction.
- Sports teams adjust mid-play.
- Startups pivot product strategy just as quickly.
The ability to shift gears on the fly is one of the most important skills in sports and tech alike.
Building a Winning Strategy: What Startups Can Learn From Miami Sports
1. Scouting and Research Matter
Sports teams invest heavily in scouting reports and film studies. They evaluate:
- Opponent strengths
- Player tendencies
- Lineup matchups
- Efficiency ratings
Startups mirror this with market research, user interviews, competitive analysis, and data modeling. Knowing the landscape allows founders to execute smarter, faster, and with more confidence.
2. Team Culture Determines Long-Term Success
The Miami Heat built the “Heat Culture,” known for discipline, conditioning, and accountability. Startups adopting similar cultural principles see major benefits:
- Clear leadership and communication
- Defined expectations
- Continuous improvement
- Resilience under pressure
A strong culture is often the difference between a startup that scales—and one that collapses.
3. Adaptability Separates Winners From the Rest
Sports demand constant adjustments: defensive rotations, halftime strategies, and clutch-time decisions. Startups face equally rapid shifts:
- Market changes
- New competitors
- Shifting user demand
- Technological breakthroughs
Founders who adapt quickly, without losing their vision, stay competitive.
Table: Business Lessons Inspired by Miami’s Sports Playbook
| Miami Sports Principle | Startup Application | Tech/Innovation Impact |
| Heat Culture | Strong internal systems | Higher productivity & retention |
| Film study & analytics | Market and user research | Better decision-making |
| In-game adjustments | Product pivots | Faster adaptation to trends |
| Team chemistry | Cross-functional collaboration | Smoother product scaling |
| Game-winning mentality | Resilient leadership | Strong long-term growth |
How Miami’s Fast-Paced Environment Fuels Innovation
South Florida’s sports scene is known for energy, excitement, and bold plays. Coincidentally, Miami’s startup scene mirrors that same intensity. The city has quickly become a hub for fintech, AI, gaming, and digital entertainment. Entrepreneurs here are used to speed—speed of execution, iteration, and scaling.
A few reasons Miami is thriving in the innovation sector:
- Diverse global talent
- High investor interest
- Strong tech community backing
- Growing digital entertainment market
- Crossover influence from sports and media
Miami is one of the few cities where sports culture and startup culture genuinely feed each other.
Technology Is Changing the Game—On the Field and in the Office
Technology has reshaped sports with player-tracking systems, real-time analytics, and dynamic stat models. Meanwhile, tech startups use automation, AI-driven insights, and SaaS platforms to accelerate growth. Both industries depend on innovation to stay ahead.
Today’s fans and founders alike have access to tools such as:
- Predictive analytics
- Machine learning insights
- Automated reporting dashboards
- Real-time performance tracking
- Competitive intelligence platforms
This shared tech ecosystem keeps both sports teams and startups laser-focused on performance.
The Role of Mindset: What Makes Sports Fans Natural Innovators
Sports fans understand pressure. They analyze plays, debate strategies, track performance trends, and anticipate outcomes. These instincts make them naturally suited for entrepreneurship and tech leadership.
Key mindset overlaps include:
- Confidence under pressure
- Long-term thinking
- Understanding risk and reward
- Embracing competition
- Continuous improvement
Sports create thinkers who thrive in fast-paced, unpredictable environments—the exact conditions startups face daily.
Why the Connection Between Sports and Startups Keeps Growing
Sports influence is everywhere—from data modeling to team culture to leadership strategy. At the same time, tech continues to elevate sports through analytics, digital enhancements, and real-time engagement tools. The crossover strengthens every year, especially in vibrant markets like Miami.
As both industries push forward, one thing remains true: the mindset that wins games is the same mindset that builds the next big company. Athletes, analysts, fans, and founders all share a core advantage—a competitive drive, sharpened by strategy, that fuels consistent growth.
Technology
Lakeview Academy unveils renovated Innovation and Technology Wing
Lakeview Academy in Gainesville recently unveiled its newly renovated Innovation and Technology Wing.
The learning environment is designed to inspire creativity, collaboration, and hands-on problem-solving.
“The expanded robotics and esports facilities give our students room to imagine bigger and build bolder,” Technology Director Mikhail Lovell, said. “With advanced tools like industrial laser cutters and high-performance 3D printers, they can design and create with a level of precision and freedom that we couldn’t offer before. This renovation strengthens the programs our students already love while opening the door to new opportunities for innovation, growth, and achievement.”
School officials said the renovation was made possible through Lakeview donors and community partners who share in the school’s mission to cultivate curiosity, excellence, and forward-thinking leadership.
“This renovation represents more than just new facilities,” John Simpson, Head of School at Lakeview Academy, said. “It is an investment in our students’ future and a reflection of Lakeview’s vision to provide a learning environment that mirrors the innovation and collaboration found in today’s leading industries.”
Technology
All Winners List for The Game Awards 2025 Revealed
The Game Awards 2025 concluded on December 11 in Los Angeles, celebrating a standout year in gaming. The ceremony unveiled the full All Winners List across major categories, including Game of the Year, Best Art Direction, Best Narrative, and more. Fans tuned in worldwide to see whether Clair Obscur Expedition 33, Death Stranding 2 On the Beach, or Donkey Kong Bananza would claim top honors.
This year delivered an unusually competitive field. Nearly every major genre saw multiple critically acclaimed releases. The All Winners List highlights how diverse the gaming landscape has become, rewarding innovation, storytelling, performance, and design. Below is the complete breakdown of winners as confirmed during the live show.
Full All Winners List for The Game Awards 2025
The Game Awards recognized excellence across more than 30 categories. The All Winners List below reflects the official results announced during the broadcast. These selections were made through a combination of jury voting and fan participation. Trusted outlets such as Reuters and AP covered the event throughout the week, citing its global impact on the entertainment industry.
The ceremony featured wins for established franchises, emerging studios, and standout indie titles. Clair Obscur Expedition 33 dominated several major categories, cementing its status as one of the year’s most influential releases. Death Stranding 2 On the Beach and Hollow Knight Silksong also secured notable wins across art, music, and direction.


The winners list includes categories such as:
- Game of the Year
- Player’s Voice
- Best Game Direction
- Best Adaptation
- Best Narrative
- Best Art Direction
- Best Score and Music
- Best Audio Design
- Best Performance
- Innovation in Accessibility
- Games for Impact
- Best Ongoing Game
- Best Community Support
- Best Independent Game
- Best Debut Indie Game
- Best Mobile Game
- Best VR/AR Game
- Best Action Game
- Best Action/Adventure Game
- Best RPG
- Best Fighting Game
- Best Family Game
- Best Sim/Strategy Game
- Best Sports/Racing Game
- Best Multiplayer Game
- Most Anticipated Game
- Content Creator of the Year
- Best Esports Game
- Best Esports Athlete
- Best Esports Team
Each winner reflects the shifting trends of interactive entertainment. Publishers invested heavily in cinematic storytelling, AI-driven mechanics, and world-building. Indie studios saw renewed recognition, demonstrating how smaller teams continue to push creative boundaries.
How the 2025 All Winners List Shapes the Industry
The impact of the All Winners List extends far beyond the ceremony. Industry analysts note that Game Awards recognition often boosts sales, renews franchise momentum, and influences publisher strategies for the following year. Reuters reported that award-winning titles typically experience a significant rise in global downloads after the show’s conclusion.
For indie creators, nominations and wins can accelerate distribution partnerships and platform support. For major studios, standout wins in categories such as Game Direction or Narrative reinforce creative leadership and help guide long-term development pipelines.
The All Winners List also redirects attention toward emerging technologies showcased in nominated titles. VR advancements, accessibility innovations, and audio engineering breakthroughs from this year’s winners are expected to shape next-generation game design approaches.
The Game Awards 2025 All Winners List underscores how far the medium has evolved. It highlights a year defined by risk-taking, creativity, and boundary-pushing design. Fans now look ahead to 2026 as studios aim to build on the momentum created by this remarkable lineup of winners.
FYI (keeping you in the loop)-
Q1: What is included in The Game Awards 2025 All Winners List?
The list includes winners across more than 30 categories, covering major genres and industry achievements. Categories range from Game of the Year to Best Esports Team.
Q2: Which game won the most awards in 2025?
Clair Obscur Expedition 33 earned multiple major category wins, reflecting strong critical and fan support.
Q3: Why is The Game Awards All Winners List important?
The list influences sales trends, industry recognition, and future project investment decisions. It sets expectations for upcoming releases.
Q4: How are winners selected for The Game Awards?
A combined jury and public voting system determines winners. Both professional critics and global players contribute.
Q5: Does winning an award impact game development studios?
Recognition often leads to increased funding, hiring, and platform visibility. It can also validate creative direction for future titles.
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Technology
Gaming PC Market to Expand at 7.29% CAGR Through 2035 Driven

Gaming PC Market is witnessing rapid expansion as gaming evolves into one of the largest and most impactful segments of the digital entertainment industry. According to Market Research Future (MRFR), the Gaming PC Market Size was valued at USD 46.98 billion in 2024. The Gaming PC industry is projected to grow from USD 50.41 billion in 2025 to USD 101.9 billion by 2035, exhibiting a strong and consistent compound annual growth rate (CAGR) of 7.29% during the forecast period from 2025 to 2035.
The rise of high-performance gaming hardware, increasing popularity of competitive gaming, and strong global demand for immersive entertainment experiences are major factors supporting market growth. Gaming PCs are now central to professional eSports, casual gaming, and content creation, making the industry a key driver of technological innovation.
Market Drivers Fueling the Growth of the Gaming PC Market
One of the primary drivers accelerating the Gaming PC Market is the explosive rise of the global eSports ecosystem. Millions of players participate in online competitions, and large-scale tournaments attract global audiences. Professional gamers demand high-performance PCs capable of delivering maximum responsiveness, minimal lag, and high frame rates, directly boosting the need for advanced gaming systems.
Another critical driver is rapid GPU and CPU innovation. Leading hardware manufacturers continue to develop powerful processors and graphics cards equipped with next-generation capabilities such as ray tracing, AI-enhanced rendering, and ultra-fast clock speeds. These innovations significantly elevate gaming experiences and motivate both casual gamers and professionals to upgrade their systems.
The increasing popularity of open-world, high-resolution, and graphically demanding games is further boosting Gaming PC adoption. Modern titles require advanced hardware to support realistic visuals and immersive gameplay, pushing consumers toward high-end gaming PCs.
The rise of game streaming and content creation is also contributing to market expansion. Platforms such as Twitch, YouTube Gaming, and Facebook Gaming are encouraging gamers to produce high-quality content. This requires powerful systems that support streaming, recording, editing, and gameplay simultaneously.
Customization and personalization trends are shaping consumer behavior as well. Gamers increasingly prefer custom-built PCs with RGB lighting, advanced cooling solutions, and modular components. This trend is creating new opportunities for manufacturers, retailers, and PC assembly services globally.
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Key Market Trends Shaping the Gaming PC Market
The Gaming PC Market is being reshaped by a number of powerful trends. One of the most significant is the integration of artificial intelligence into gaming hardware. AI-driven optimization tools help maximize performance, regulate cooling, enhance frame rates, and adjust settings in real time.
Another major trend is the growing dominance of high-performance gaming laptops. With advancements in thermal engineering and GPU performance, gaming laptops now offer nearly desktop-level power. This trend supports gamers who value flexibility and portability without sacrificing performance.
High-refresh-rate monitors are becoming standard among gamers. Demand for 144Hz, 240Hz, and even 360Hz displays is rising as gamers seek smoother animation and higher responsiveness, driving the need for PCs capable of supporting these advanced displays.
Liquid cooling systems are also gaining popularity. As gaming hardware becomes more powerful, maintaining safe temperatures is essential. Gamers increasingly adopt closed-loop and custom-loop liquid cooling systems to ensure long-term stability and performance.
Sustainable and energy-efficient gaming solutions are emerging as a new trend. Manufacturers are focusing on recyclable components, environmentally friendly production processes, and energy-efficient power supplies. This aligns with global sustainability awareness and appeals to environmentally conscious gamers.
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Regional Analysis of the Gaming PC Market
North America currently dominates the Gaming PC Market, supported by a large base of professional gamers, robust digital infrastructure, and widespread adoption of high-performance gaming systems. The United States remains a global leader in gaming hardware development and eSports investment.
Europe holds a significant share of the market as well. Countries such as Germany, France, and the United Kingdom have strong gaming cultures, extensive PC gaming communities, and widespread interest in competitive gaming. Government recognition of eSports as an official sport in certain regions has further strengthened market demand.
The Asia-Pacific region is poised for the highest growth rate during the forecast period. Nations such as China, South Korea, Japan, and India are expanding rapidly in the gaming ecosystem. China leads the region with millions of active gamers and strong investment in gaming arenas, esports stadiums, and internet cafés. South Korea remains a global pioneer in professional gaming and eSports.
Latin America is also witnessing rising Gaming PC adoption. Countries such as Brazil, Mexico, and Argentina are experiencing increasing interest in professional gaming and streaming, supported by improved internet connectivity and the establishment of local gaming events.
In the Middle East and Africa, gaming is expanding as younger populations adopt digital entertainment. Countries such as the UAE and Saudi Arabia are investing heavily in eSports infrastructure, creating new opportunities for Gaming PC manufacturers.
Challenges and Constraints in the Gaming PC Market
Despite strong growth potential, the Gaming PC Market faces several challenges. One major constraint is the high cost of components such as GPUs, CPUs, and high-performance RAM. Price fluctuations and supply shortages often discourage consumers from purchasing or upgrading gaming PCs.
Another challenge is the global supply chain volatility that affects semiconductor manufacturing. Limited chip availability during periods of high demand can delay product releases and reduce availability in key markets.
Energy consumption and heat generation are significant constraints as well. High-performance systems require efficient cooling solutions, and inadequate thermal management can impact performance and hardware longevity.
The rapid pace of technological change can also be a barrier for consumers. Frequent hardware upgrades may be required to support the latest games, making ownership costly for budget-conscious gamers.
Cybersecurity concerns surrounding online gaming and digital downloads pose additional challenges. Gamers are at risk of malware attacks, hacking, and data breaches, making security software an essential component of gaming setups.
Opportunities Driving Future Growth of the Gaming PC Market
Despite challenges, the Gaming PC Market offers vast opportunities. The expansion of VR and AR gaming is creating strong demand for powerful gaming PCs capable of supporting immersive experiences. As VR titles grow more sophisticated, hardware requirements will increase, benefiting the Gaming PC industry.
Cloud-connected gaming PCs present another major opportunity. Hybrid gaming systems that combine traditional hardware with cloud-based rendering can enhance performance and enable cost-effective upgrades.
The rise of gaming-focused social platforms is opening opportunities for PC manufacturers and accessories companies. Integrated ecosystems that support gaming, streaming, editing, and social interaction are becoming increasingly popular.
Emerging markets present strong potential for future expansion. Countries in Southeast Asia, the Middle East, Eastern Europe, and Africa are witnessing fast-growing gaming communities and rising disposable incomes, driving demand for affordable gaming PCs.
The growing support for STEM education and gaming-related careers such as game development, animation, and broadcasting is also fueling market demand. Students and professionals require powerful machines that deliver both gaming and productivity performance.
Explore the In-Depth Report Overview – https://www.marketresearchfuture.com/reports/gaming-pc-market-26477
The Gaming PC Market is set for robust expansion as global demand for high-performance gaming systems continues to rise. With a projected CAGR of 7.29% through 2035, the industry will benefit from technological innovation, eSports growth, immersive gaming trends, and rising participation in global gaming communities. Gaming PCs are becoming more advanced, more customizable, and more accessible, making them essential tools for gamers, streamers, content creators, and digital professionals alike. As hardware manufacturers push boundaries and gaming culture expands worldwide, the Gaming PC Market will remain a powerful driver of digital entertainment and global technological development.
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
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Technology
Revived Retro Handheld Games : Ayaneo Pocket Play
A mobile-class processor powers the unit and includes 16 GB of RAM and up to 1 TB of internal storage. A dual-fan assembly and heat pipe design provide cooling. Battery capacity supports several hours of sustained gameplay, depending on the title and settings. Wireless connectivity includes Wi-Fi 6 and Bluetooth 5.2.
Image Credit: AYANEO
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