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Will a gaming strategy become as critical as a social media strategy?

With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand collabs and more.   With gaming becoming a bigger part of digital culture, we asked a cross-section of the industry if a gaming strategy […]

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With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand collabs and more.  

With gaming becoming a bigger part of digital culture, we asked a cross-section of the industry if a gaming strategy will soon become as critical as a social media strategy in the media and marketing mix?

Here’s what the experts had to say:


Rony Skaf
Executive Digital Director, TBWA\RAAD

YES

Can brands afford to ignore 70.7 million prospects – the 92 per cent of under-30s in the UAE, KSA and Egypt? Gaming is growing fast, up 3.3 per cent year-on-year among youth. But here’s the catch: the right strategy isn’t about ad placements inside games. Brands need to look for ways to enhance the gaming experience, just like KFC did with their ‘Bribe Bucket’ in Call of Duty or their GameChangers initiative supporting female gamers in Saudi. As audiences move from passive scrolling to immersive play, gaming strategies will be key to unlocking new, innovative brand spaces.


Alex Simonian
Managing Director, Another in Kingdom

YES

Gaming is no longer just entertainment – it’s become a cultural force equalling social media in audience size and engagement. While many brand integrations today are still surface-level, pioneers like Orange Telecom’s GTA collaboration show the incredible potential for deeper engagement. The future in my opinion is very exciting and lies in seamless brand-gamer interactions, where brands go beyond traditional sponsorships or ‘implanted presence’ to designed experiences within gaming ecosystems.

Instead of piggybacking on existing platforms, brands will create immersive, interactive spaces that feel organic to the gaming world – building lasting connections with players.


Rey Sawan
Regional Marketing Manager – Brand, Samsung Electronics – MENAT

NO

The sensational sells. That’s why Sports Illustrated covers still promise ‘10 New Secrets to 6-Pack Abs’ every month, why our slides centre around graphs that point up or down instead of staying flat, and why gaming has been ‘on the rise’ in digital culture for decades.

Our marketing strategies don’t need the sensational – they need to be rooted in how we understand humans and the role our products/brands play in their worlds. If gaming, like social, becomes central for all consumers and brands, then please change my answer to yes.


Jack Rogers
Associate Creative Director, Socialize

YES

However, it depends. Does your brand have a strong case to slot in seamlessly? Do you have someone on your team who actually understands the gaming space and gamers? Then, yes.

The hardest part isn’t knowing that your brand should be breaking into the space, it’s trying to sell campaigns to brands whose teams don’t understand the space.

Gamers can immediately sniff out inauthenticity. And coming at them with a catch-all ‘hey, fellow gamers’ approach just doesn’t work.

Still need convincing? Some years, the League of Legends World Championship has clocked more unique viewers than the Superbowl, and we all know how much brands froth over that ad space.


Rabih El Khoury
Managing Partner, Evolution Group

YES

The numbers are too big to ignore. There are 1.5 times more 25 to 34-year-olds playing mobile games than there are on TikTok globally. One-in-four Americans aged more than 50 play mobile games daily. For Gen Alpha, platforms such as Roblox are already the new social media. e-Sports has a fan base of half a billion. The equally critical reasons are superior ad quality metrics (attention, engagement and VCR), higher creative flexibility and storytelling, and tremendous first-mover advantage, especially in the MENA region, in an uncluttered space. Bonus: e-commerce and online-to-footfall are being developed as an integral aspect of this space.


gaming social media

Simon Morehead
Founder, CRATER Global

YES

Gaming is becoming more like social media in that gamers are connecting, communicating, and building communities while they play. It’s more than just about the game, there’s a social layer with online interaction. Gen Zs lead the billions of gamers worldwide, signifying that gaming platforms shouldn’t be overlooked. Whilst there are challenges in data limitations and market competitiveness, the space offers brands immense potential to engage with audiences. I believe just as gaming continues to evolve, so too should a brand’s overall strategy, incorporating gaming into their digital media and marketing – although as with the rules of social media, content needs to be correctly targeted and most importantly remain authentic.


Karim Mroueh
Head of Digital Innovation, Serviceplan Middle East

YES

Indeed, brands will increasingly need a tailored approach to gaming. With in-game advertisements and branding opportunities expanding, gaming is no longer a one-time activation, it is a long-term investment. Different game genres appeal to different audiences and support distinct brand objectives.

Just as social media evolved from a single strategy to platform-specific techniques, gaming now requires specialised methods across genres, platforms and communities. To stay relevant, brands must seamlessly integrate into gaming ecosystems, prioritising interactivity, authenticity and engagement. Those who treat gaming as a consistent channel rather than a publicity stunt will see the greatest impact.


Samer Bahsas
Chief Operating Officer, U-Turn

YES

Gaming strategy is rapidly gaining importance in Saudi Arabia, driven by a combination of a young, tech-savvy population and significant government-backed investments in the gaming sector. As gaming continues to evolve and become more ingrained in Saudi culture, its relevance in the media and marketing mix is set to rival, if not surpass, that of traditional social media strategies.

Saudi Arabia has already hosted major esports events, such as Gamers8 and the Esports World Cup, which grabbed global attention. At UTURN, we had the privilege of being part of the on-ground video coverage for the Esports World Cup last year, witnessing firsthand the engagement of the gaming community. This rapidly changing market offers brands exciting opportunities to integrate into the gaming experience. We’ve noticed a growing interest from our clients to collaborate with gaming influencers, form partnerships with popular games and incorporate branded content within these immersive spaces, encouraging us to boost our investment in gaming content. By doing so, brands can create more personalised, authentic experiences for consumers – something that’s often harder to achieve through traditional social media channels alone.


gaming social media

Mai Youssef
Communications and Corporate Marketing Director, Canon Middle East and Turkey

YES

Undoubtedly, a gaming strategy is fast becoming as indispensable as a social media strategy in the modern marketing mix. The gaming industry now rivals social media in audience size and engagement, offering brands a unique opportunity to interact with consumers in immersive and dynamic ways. We recognise the potential of this space, from supporting content creators with advanced imaging solutions to exploring in-game brand integrations. The interactive nature of gaming fosters deep consumer engagement, making it a strategic imperative rather than a niche consideration. As digital culture evolves, brands are incorporating gaming to stay relevant in an increasingly interactive world.


gaming social media

Koji Sekiguchi
Head of Marketing, Sony Middle East and Africa

YES

Gaming is no longer the norm; it’s a cultural and commercial phenomenon redefining how brands interact with consumers. The magnitude, interactivity, and depth of gaming universes rival social media, offering unprecedented potential for storytelling and brand engagement. As gaming redefines interaction, the brands that take the leap now will spearhead the digital revolution tomorrow.


Mustafa Kannas
Communication Manager, Power League Gaming (PLG)

YES

The region is witnessing unprecedented growth in gaming, with audiences reaching social media-like engagement levels. This shift is significant as gaming evolves from mere entertainment to a cultural phenomenon.

Gaming strategies are quickly becoming essential in the marketing mix for several reasons: gaming offers deeper immersion than traditional social platforms; younger demographics increasingly prefer interactive experiences; and in-game collaborations provide unique brand integration opportunities with measurable ROI.

However, gaming strategies won’t fully replace social media strategies but rather complement them. The most effective approach combines both, with gaming offering focused engagement while social media provides a broader reach. For brands looking to remain relevant, incorporating gaming into their marketing strategy is increasingly critical.

Read more such takes from industry experts on other topics here. 





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India Today Gaming

Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer […]

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Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer an interactive and immersive experience for customers, sparking creativity, and imagination and leaving a lasting experience and memory for every family in India. 

Through the strategic alliance with LEGO Group, Ample Group, a leading retailer developer and brand story, is taking the forefront of strategic opportunities with global partnerships.

LEGO Store Open in Ambience Mall

The launching of the LEGO Store is timely since India is expected to grow by 6.3% in 2025 and driven by optimistic consumer demand and government backing for growth, India is poised for growth in retail. Talking about this, Rajesh Narang, Founder & CEO of the Ample Group, said, “At Ample, we have always believed in creating meaningful experiences for our customers by bringing some of the world’s most iconic brands closer to Indian customers, be it Apple, Bose, Under Armour,  ASICS, and now LEGO® Group. With the launch of South Asia’s Largest LEGO® Certified Store, we are not just introducing a brand but offering families a space to imagine, play, and create memories together. Our goal is to deliver experiences that go beyond shopping, where every visit feels special and interaction adds value.”

LEGO Group is known for the promotion of creativity, learning and fun, which are important in creating a culture for developing communication and cognitive skills through participation in an active versus passive manner. This will help reduce screen time and to help foster a space for creative, hands-on play that promote imagination and cognitive skill development.   

Ample is committed to providing a premium shopping experience to every Indian in the country by creating partnerships and connections with global brands to enter and develop in the Indian market and aiming for CAGR growth of over 30% over the next five years. Talking about this, Bhavana Mandon, Country Manager, LEGO India, said “We’re thrilled to finally bring the LEGO®️ brand experience to India in close partnership with the Ample Group. We’re laying the foundation for a strong retail presence and aim to help more Indians connect with the joy of play through multiple stores over the next two years. The energy, creativity, and passion we’ve witnessed today show that India’s LEGO®️ moment has truly arrived. As we enter this exciting phase of growth, we look forward to building spaces where people of all ages can build together.”

 



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PCHS Athletic Director wins state’s highest honor after championship year

(One of) the Park City High School sports trophy cases. Photo: Michele Roepke // TownLift PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association. […]

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PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association.

“We’re all continuously striving at Park City High School Athletics to create the best experience possible alongside these student-athlete’s high school education,” Sheetz told TownLift. “As many opportunities as we can support these kids to enjoy, we want to be here to help families with that.”

Now in his 12th year in this position, Sheetz earned his bachelor’s degree in kinesiology from the University of Michigan, then studied sport behavior and performance at Miami University in Ohio before completing his master’s degree in education at Missouri State University. In addition, Sheetz is currently working on a doctorate in Sports Leadership through Concordia University in Chicago.

His extensive board service includes a three-year term on the National Interscholastic Athletic Administrators Association — “AKA the N triple A” — from 2019-2022, the largest organization for high school athletic directors nationwide. He served 10 years on the Utah Interscholastic Athletic Administrators Association board, including as president in 2017, professional development coordinator and certification coordinator. After scaling back his commitments — “I got rid of everything, except one I was on because it was just time to let somebody else do it” — he now serves only on the UHSAA’s Sports Medicine Advisory Committee.

A former Brighton High School baseball player, Sheetz understands the student-athlete experience firsthand.

Elite Athletics Program

Park City High School has produced Olympians Anders Johnson, Josie Johnson, Ashley Farquharson, Rosie Brennan, Casey Dawson and Haley Batten, who have represented the U.S. in Summer, Winter and Youth Games. Current and former Miners competing at Junior Worlds or World Championships level include Augie Roepke, Hannah Baldwin, Wes Campbell, Maddie Keiserman, Sydney Palmer Ledger and Nate Gendron.

This year, 26 seniors committed to college sports, with eight heading to Division I schools: Abby Hanton (Louisiana Tech, soccer), Finley Weldon (Iowa State, gymnastics), Rawson Hardy (Georgia Tech, golf), Sebastian Bodily (Navy, football), Justin Michaelis (Rice, football), Al Hopkins (Utah Tech, soccer), Gretchen Lane (Vermont, swimming) and Pace Swenson (Jacksonville, rowing).

While the gymnast and rower compete outside Sheetz’s official purview, he remains equally proud of all student achievements.

Championship Success

Six Miners teams reached state championships this year, with four capturing Utah titles: boys golf, boys swimming, girls swimming and girls volleyball (second place). Boys track finished second and girls track took third. Both lacrosse teams advanced to late playoff rounds.

Under Sheetz’s tenure, the Miners have won 55 Utah state championships with 38 second-place finishes. The coaching staff has earned national recognition, with recent Coach of the Year awards going to golf’s George Murphy, lacrosse’s Mickey Clayton, soccer’s Chip Cook and volleyball’s Matt Carlson.

Supporting Student-Athletes

Sheetz suffered a career-ending back injury during a summer baseball tournament in Denver while in high school, giving him unique empathy for student-athletes facing similar challenges.

“It was actually during a game we were playing in a summer tournament in Denver,” he said. “Like many other people, I was run out of the game when I got hurt, so I went right into coaching, something that happens to the vast majority of athletes.”

With numerous high-performing athletes, accommodating their extensive travel schedules requires significant coordination. “I thank the teachers for juggling it all because it’s not necessarily easy for the faculty, perhaps no one more so than Ms. Esquivel who manages the student attendance,” he said. “However I know my colleagues and I are on the same page as far as wanting the best for these kids.

“Any time we can support these teenagers in not just their academics in the building but also educate the whole child out in the world, the better off they might do when they graduate,” Sheetz said.

Despite competition from other Park City schools focused on athletic travel accommodations, Sheetz maintains a collaborative approach. “Whatever’s the best choice for those families for whatever reason, for their schedule, for whatever they’re trying to accomplish in the sports world is what’s most important for every kid in the community, no, there’s no competition there,” he said.

Community Partnerships

Park City’s unique athletic landscape includes numerous specialized organizations that Sheetz embraces rather than competes with. The Park City High Schools Mountain Bike Team draws students from multiple district schools, while external organizations manage state-level mountain bike racing.

“They’ve got that sports scene efficiently locked down, Their events are not small and they’ve got it all figured out with the huge number of registrants, they are big races. The amount of detail that goes into that, I can’t imagine the UHSAA, or, you know, Park City High School trying to manage that, it would be almost impossible, and that outside organization gets the job done, like it’s no problem for them.”

Similarly, Park City’s abundance of winter sport clubs allows elite skiers to train at appropriate levels rather than competing in high school programs. “It’s great that there are so many competitive clubs from which these students can choose. They get so good, so fast that it just makes sense this way. I couldn’t imagine some of these skiers who get to represent their country on the global sports stage one weekend then coming back home and racing at a high school level the next weekend, it would sort of be a waste of their energy.”

Future Additions: Esports and Flag Football

This fall, esports joins the Miners lineup as an official lettered activity, featuring Mario Kart, Super Smash Brothers and Rocket League, with potential additions like League of Legends next year.

“The University of Utah has one of the most successful programs in the country in terms of esports. So its finally begun to bleed out into the high schools. Esports have been talked about for about five years now, since COVID. It’s actually considered an activity similar to like debate or drama or music, and the there was enough interest that the UHSAA has now sanctioned it. They’ll host a state championship and competitions, and everything.”

The format offers unique advantages: “For most of the you have teams of teams of five, so you could have, multiple teams playing at that at that level, probably three or four or five varsity teams,” Sheetz said. “One of the many exciting things about it all is that they don’t really need to travel to away schools. You don’t have to pay for a bus, you don’t have to pay for officials, you don’t have to get out of school. So that’s going to be kind of neat to see how that goes.”

Looking further ahead, girls flag football — making its Olympic debut in Los Angeles 2028 — represents another potential addition. “Girls flag is gaining a lot of traction across the country, I think you’re going to see this fall some schools setting them up as clubs to try to grow it so that it can eventually be considered. The UHSAA has a certain standard for something to be called an ’emerging’ sport before they offer to sanction it. So, they’ve got to get it going first. But, I already know that here in Park City we’ve got girls that are going to begin participating in earnest this fall.”



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MHS Valorant team finishes as state runner-up in Class 2A | News, Sports, Jobs

CONTRIBUTED PHOTO Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies. The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee […]

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CONTRIBUTED PHOTO

Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies.

The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee NW in week 6 with a match score of 1-2 (3-13, 13-9, 12-14). At state, which was hosted inside the MCSD Orpheum Welcome Center, the Bobcats entered as the three seed and faced off against Waukee in the opening round. They secured a 2-0 match win — (13-4, 13-3).

In the semifinals, the Bobcats faced Waukee NW (number 2 seed) once again and got revenge, taking down the Wolves 2-1 (12-14, 13-10, 13-7) to reach their first ever state championship appearance.

In the championship game, the Bobcats faced off against returning state champions Cedar Rapids Kennedy. Kennedy had yet to lose a game all the way through the season and into the championship game. Marshalltown won game one in overtime 14-12. CR Kennedy fought back in game two and won in overtime 12-14. In game three CR Kennedy defeated Marshalltown 13-2 sealing the deal and the Bobcats lost 2-1.

“From a director standpoint, I could not be more proud of Coach Spies and the Valorant athletes who achieved a state runner up finish. Throughout Coach Spies ran a well organized season. Students not only got better on a competition level, but growth could be seen on an academic and interpersonal level. Each Valorant player displayed teamwork, communication, and a positive attitude day in and day out,” MHS eSports Program Director Logan Wolf said.



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LOGITECH INTERNATIONAL S.A. SEC 10-K Report — TradingView News

Logitech International S.A., a leading designer of software-enabled hardware solutions headquartered in Lausanne, Switzerland, has released its Form 10-K report for the fiscal year 2025. The report highlights the company’s financial performance, business operations, strategic initiatives, and the challenges it faces in the current market environment. Financial Highlights Net Sales: $4,554.9 million, increased 6% compared […]

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Logitech International S.A., a leading designer of software-enabled hardware solutions headquartered in Lausanne, Switzerland, has released its Form 10-K report for the fiscal year 2025. The report highlights the company’s financial performance, business operations, strategic initiatives, and the challenges it faces in the current market environment.

Financial Highlights

Net Sales: $4,554.9 million, increased 6% compared to fiscal year 2024, primarily driven by an increase in sales of Gaming, Keyboards & Combos, Pointing Devices, and Tablet Accessories due to improved demand.

Gross Profit: $1,962.6 million, increased 10.4% compared to fiscal year 2024, with a gross margin of 43.1%, up from 41.4% in fiscal year 2024, primarily driven by lower product costs, partially offset by higher promotional spending.

Operating Income: $654.9 million, increased from $587.3 million in fiscal year 2024, reflecting higher gross margin, partially offset by an increase in operating expenses.

Net Income: $631.5 million, compared to $612.1 million for fiscal year 2024, reflecting higher gross margin, partially offset by an increase in operating expenses and income tax provision.

Net Income Per Share (Basic): $4.17, compared to $3.90 in fiscal year 2024.

Net Income Per Share (Diluted): $4.13, compared to $3.87 in fiscal year 2024.

Business Highlights

Company Overview: Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland, designs software-enabled hardware solutions to enhance work and play. The company operates under the Logitech and Logitech G brand names, focusing on gaming, keyboards & combos, pointing devices, video collaboration, webcams, tablet accessories, and headsets.

Revenue Segments: Logitech’s product categories include Gaming, Keyboards & Combos, Pointing Devices, Video Collaboration, Webcams, Tablet Accessories, and Headsets. Each category has shown varying performance, with Gaming and Tablet Accessories experiencing significant growth.

Geographical Performance: Sales increased across all regions, with EMEA showing a 9% growth, Asia Pacific 6%, and the Americas 4%. This growth was driven by increased demand in Gaming, Tablet Accessories, and Video Collaboration products.

New Product Launches: In fiscal year 2025, Logitech launched the MX Creative Console, a versatile tool for creative professionals, and the Logitech Rally Board 65, an all-in-one video conferencing solution.

Environmental Sustainability: Logitech is committed to sustainability, focusing on reducing carbon emissions, using innovative materials, and transitioning to renewable energy in manufacturing and supply chains.

Future Outlook: Logitech plans to continue innovating in its core markets while expanding into new areas such as education, healthcare, and the public sector. The company also aims to leverage AI and machine learning to enhance product features and explore new growth opportunities.

Operations and Manufacturing: Logitech operates a diversified manufacturing footprint across six countries, including an in-house facility in Suzhou, China, which handles approximately 35% of total production. This setup allows for flexibility and quick adjustments to production levels.

Sales and Distribution: Logitech’s sales and marketing activities are organized into three geographic regions: the Americas, EMEA, and Asia Pacific. The company sells products through a network of distributors, retailers, and e-tailers, supported by a direct sales force and third-party distribution centers.

Research and Development: Logitech invested significantly in research and development, focusing on product innovation, wireless technologies, and user interfaces. The company plans to continue these investments to maintain its competitive position.

Customer Service and Support: Logitech provides extensive customer service and technical support through various channels, including telephone, email, and online platforms, to enhance customer experience and satisfaction.

Strategic Initiatives

Strategic Initiatives: Logitech has focused on diversifying its manufacturing footprint and supplier ecosystem to mitigate risks associated with geopolitical and macroeconomic challenges. The company is also investing in its B2B capabilities and releasing new products to enhance its portfolio value proposition.

Capital Management: Logitech has been actively managing its capital through a share repurchase program, repurchasing 6.7 million shares for $588.0 million in fiscal year 2025. The company also paid a cash dividend of CHF 1.16 per share in fiscal year 2025. Additionally, Logitech entered into a $750 million unsecured revolving credit facility to support general corporate purposes.

Future Outlook: Logitech plans to target share repurchases of $2 billion over the next three years, subject to market conditions and regulatory approvals. The company also intends to continue its strategic investments in product innovation and B2B capabilities to drive long-term growth.

Challenges and Risks

Challenges and Risks: Logitech’s business strategy involves expanding into new markets and product categories, which presents risks related to compliance with a wide variety of laws and regulations, including those governing health and safety, environmental standards, and data privacy. The company also faces challenges in maintaining its brand reputation and ensuring product quality as it diversifies its offerings.

Innovation and Product Development: The company must continually innovate and develop new products to remain competitive. Failure to do so could adversely affect its business and operating results.

Supply Chain and Manufacturing: Logitech’s reliance on manufacturing operations in China and Southeast Asia exposes it to risks such as geopolitical tensions, tariffs, and supply chain disruptions.

Artificial Intelligence (AI): The use of AI in Logitech’s products and operations presents risks related to competitive harm, reputational damage, and legal liability, especially as AI technologies evolve rapidly.

Third-Party Platforms: The company’s products depend on compatibility with third-party platforms, and any changes or restrictions in access to these platforms could adversely affect its business.

Regulatory Compliance: Logitech is subject to various international regulations, including those related to environmental, social, and governance (ESG) activities, which could increase operational costs and compliance risks.

Currency Exchange Rates: Fluctuations in currency exchange rates pose a risk to Logitech’s financial performance, as a significant portion of its revenue is generated in non-U.S. Dollar currencies.

Management Strategies: Management has identified several strategies to address these challenges, including diversifying its manufacturing locations, investing in AI responsibly, and enhancing its go-to-market capabilities. The company is also focusing on maintaining its brand reputation and product quality through strategic investments and partnerships.

Market Risks: Logitech is exposed to market risks such as foreign currency exchange rate fluctuations, which could adversely affect its financial results. The company uses derivative instruments to hedge against some of these risks, but these measures may not fully offset the adverse financial effects of unfavorable currency movements.

SEC Filing: LOGITECH INTERNATIONAL S.A. [ LOGN ] – 10-K – May. 23, 2025



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Siuslaw High School Mario Kart Team Captures Oregon State Esports Championship | Sports

State AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington D.C.West VirginiaWisconsinWyomingPuerto RicoUS Virgin IslandsArmed Forces AmericasArmed Forces PacificArmed Forces EuropeNorthern Mariana IslandsMarshall IslandsAmerican SamoaFederated States of MicronesiaGuamPalauAlberta, CanadaBritish Columbia, CanadaManitoba, CanadaNew Brunswick, CanadaNewfoundland, CanadaNova Scotia, CanadaNorthwest Territories, CanadaNunavut, CanadaOntario, CanadaPrince Edward Island, CanadaQuebec, CanadaSaskatchewan, CanadaYukon Territory, Canada Zip Code Country United States of […]

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Hero MotoCorp And Krafton India Announce First-Of-Its-Kind ‘Phygital’ Collaboration For BGMI

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has teamed up with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch an unprecedented ‘phygital’ partnership — a first for India’s two-wheeler and gaming industry. This collaboration brings together the thrill of digital gaming with the excitement of real-world motorcycling through a unique […]

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has teamed up with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch an unprecedented ‘phygital’ partnership — a first for India’s two-wheeler and gaming industry. This collaboration brings together the thrill of digital gaming with the excitement of real-world motorcycling through a unique blend of in-game content and limited-edition bikes.
 
As part of this initiative, Hero’s popular motorcycles — the Xtreme 160R 4V and Xtreme 125R, the fastest bikes in their respective segments are now integrated into BGMI as playable vehicles. Soon, fans will also be able to bring the digital experience to life by purchasing exclusive, BGMI-branded Hero motorcycles in the real world, featuring specially designed decals and themed styling.
 
“This is more than a brand integration — it’s a benchmark for how companies can authentically embed into gaming culture and create real value for a connected generation,” said Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India. He added, “With Hero MotoCorp, we’re turning virtual mobility into real-world expression — translating in-game aspiration into tangible ownership. For the first time in India, players aren’t just engaging with a brand — they’re living it, both in-game and on the road.”
 
Speaking on the development, Ashutosh Varma, Chief Business Officer, Hero MotoCorp, said, ” At Hero MotoCorp, we are constantly innovating to connect with young, digital-first consumers in meaningful and exciting ways. Our collaboration with KRAFTON India marks a bold new step in this direction, blending the real and virtual worlds like never before. By bringing our Xtreme motorcycles into BGMI, we are not just creating immersive brand experiences, we are redefining the intersection of mobility and digital entertainment. This partnership is a celebration of new-age passion, performance, and play.”
 
Hero Motorcycles Hit the Battleground

Starting from May 25, players will find the Hero Xtreme 160R 4V and Xtreme 125R inside BGMI as high-performance vehicles with exclusive designs inspired by their real-world counterparts. The collaboration also includes an unlockable Hero-themed gear drop, featuring a custom outfit, helmet, and backpack.
 
Merging Culture, Community, and Mobility




This initiative redefines how brands engage with India’s digitally native generation. For Hero MotoCorp, the collaboration signals a forward-looking move into the digital ecosystem, embedding the brand into gaming culture. For KRAFTON India, it continues the evolution of BGMI as not just a game, but a lifestyle platform.

Together, this phygital partnership offers a glimpse into the future — where mobility meets gameplay, and fandom becomes a tangible as well as a rideable experience.
 
For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.





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