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Women's soccer

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Women's soccer

When Germany’s women’s soccer team lost the European Championship semi-final 1:0 after extra time against world champions Spain, a whopping 14.26 million people watched on ARD. That was another three and a half million more than for Germany’s quarter-final victory against France and a mega market share of 57.6 percent. In the economically particularly relevant younger target group of 14 to 49-year-olds, it was even 68.5 percent.

Women’s soccer: Between record transfer and record salary

Women’s soccer continues to go from record to record. At the European Championships in Switzerland, over 620,000 enthusiastic spectators came to the stadiums – a new record for continental title matches. The growing interest is bringing more and more money into the players’ coffers: Arsenal FC recently paid the equivalent of 1.15 million euros for 20-year-old Olivia Smith from Liverpool FC – a record transfer. Even if this seems like peanuts compared to the men’s soccer record of 222 million euros that Champions League winners Paris St. Germain once paid for the Brazilian Neymar.

Salaries in women’s soccer are also on the rise: Top German footballer Jule Brand, who previously collected around 100,000 euros at VfL Wolfsburg, is increasing her annual salary to 600,000 euros by moving to multiple Champions League winners Olympique Lyon. Sounds low for the German top earner compared to her German male counterpart Jamal Musiala (25 million euros at Bayern Munich) and even more so compared to the annual earnings of world star Cristiano Ronaldo (around 250 million euros).

Women vs. men: 4000 euros v. 245,000 euros

“The average salary of a women’s soccer player in the Bundesliga last season was just under 4,000 euros gross, compared to around 245,000 euros for men,” says Jessica Stommel, Head of Women’s Soccer at Sportfive, in an interview with ISPO.com, citing another exciting comparative figure. Of course, this will not equalize 1:1 in the coming years, but the potential is “gigantic” – not only for the women’s soccer scene itself, but above all for brands that are involved in the new boom sport.

Nielsen predicts in a report with the telling title “Undervalued to Unstoppable”, Nielsen predicts that the global fanbase for women’s soccer will increase by 38% to over 800 million people by 2030. This not only makes women’s football one of the fastest growing sports in the world. Women’s soccer could thus become one of the top 5 biggest sports in the world and challenge sports such as Formula 1 or tennis. “For brands looking for relevance, impact and long-term value, this is the time to get involved,” writes Samantha Lamberti, Head of International Sports at Nielsen.

Jessica Stommel steht vor dunkelblauem Sportfive-Logo
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“Addressing a whole new target group”

That’s exactly how Jessica Stommel sees it. Just under a year ago Sportfive, one of the world’s largest sports rights marketers, founded its own women’s soccer hub. The reason? “Women’s soccer appeals to a whole new target group in sports sponsorship,” says Stommel. Namely predominantly women – 60 percent of the 800 million fans predicted by Nielsen by 2030 are expected to be female.

This is particularly exciting for brands because, according to studies, “80 percent of purchasing decisions are made by women” (Stommel). The target group reached by women’s soccer is more female, younger and mainly has a family. This is also interesting for companies because women, at least in the western world, are now mostly completely economically independent.

Women’s soccer: opportunity for perfect brand positioning

Women’s soccer offers brands the opportunity for perfect positioning. “It’s the combination of social relevance, economic opportunity and emotional appeal,” says Stommel. This strikes a chord with the times, as McKinsey confirms in its “State of Marketing” report confirms. “In times of instability and change, branding and authenticity are more than ever the cornerstone of successful marketing. Consistent and transparent action is more important to consumer groups than public commitments by companies. Only then do they perceive a brand as authentic,” it says. Around half of consumers demand “attitude” from brands.

According to Stommel, getting involved in women’s soccer is not just a way to buy an advertising package, “but to help drive social change: That is incredibly important for brands in this day and age.” Sportfive now has 17 full-time employees working in women’s soccer. The marketer currently supports three clubs in the women’s Bundesliga.

League live on Sky

But also the women’s divisions of major men’s soccer clubs such as Borussia Dortmund and Schalke 04, which are currently still playing in the lower divisions. The derbies between the two clubs in the women’s fourth division (!) and in the Westphalia Cup were broadcast live and free of charge via the Sky live stream – which also shows the special opportunities for brands in women’s soccer. It doesn’t necessarily have to be the Bundesliga – it’s much more about the stories that can be told.

More and more brands are recognizing this and positioning themselves as “early adapters” with the “first mover advantage” in this booming sector. In the case of Borussia Dortmund’s women’s soccer team, for example, sponsorship income has quadrupled in two years. Although the BVB women will remain in the lower reaches of the third-tier Regionalliga West following their recent promotion, they are already among the top 10 in terms of global advertising revenue.

Entry barriers relatively low – potential return high

The barriers to entry for new sponsors and brands are (still) relatively low, at least in terms of price, and the potential marketing return is high. “According to international studies, you get seven dollars back for every dollar invested,” says Stommel. Disadvantage: In contrast to men’s soccer, the women’s version still has to be explained to consumers through good storytelling. “For brands, women’s soccer is not primarily about KPIs, but has to be explained in terms of content. As a brand, you can focus on important topics such as sustainability, equality, authenticity, fair play and respect,” says Stommel.

The opportunity of the empty playground

Brands also have the opportunity to help shape a rapidly growing market – sales in women’s soccer could increase by 300% by 2030. “As a brand, you can still make a real contribution to development here,” says Stommel: “You still have a largely empty playing field in front of you.” But one with a gigantic audience.

Want to find out more about sports sponsorship? SPORT BRAND MEDIA will give you the chance to do so during ISPO 2025 from 30 NOV. 02. DEZ. in Munich. Last year, ISPO and the ESB Marketing Network opened a new chapter together. Influential brands, pioneering sports organizations and leading media experts will come together to shape the future of sport. Sponsorship, media rights, major events, athletes and new technologies form the thematic cornerstones of the industry summit.

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Former Penn State star Izzy Starck commits to Pitt volleyball

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Utah State Launches Search for New Volleyball Coach

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LOGAN, Utah – Utah State University Vice President and Director of Athletics Cameron Walker announced the immediate national search for the next Utah State volleyball head coach on Tuesday, following the departure of Rob Neilson.
 
“I am grateful for Rob’s leadership of our volleyball program, including multiple conference championships and NCAA Tournament appearances,” said Walker. “The profile of Utah State volleyball has been elevated, and we expect that standard to continue under new leadership. We will be efficient and aggressive in our pursuit of the next leader of Utah State volleyball and will begin an immediate national search.”
 
The Utah State volleyball program has won five conference titles over the past five seasons, including Mountain West Tournament championships in 2022 and 2025, as well as regular-season titles in 2021, 2023, and 2025. In the 2025 NCAA Tournament, the Aggies earned their first NCAA Tournament victory since 2001.
 
A national search for Utah State’s next head volleyball coach will begin immediately. 
 



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Volleyball Welcomes Transfers Ames and Dalton

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OMAHA, Neb. — The Creighton Volleyball program has had three different transfers earn All-America honors in the past two seasons and are hoping for more in the years to come with the additions of middle hitter Ayden Ames (Texas) and setter Katie Dalton (Kansas). 

“We are so excited to welcome two incredible additions to our Bluejay family,” said head coach Brian Rosen. “Not only do they bring in high-level NCAA Tournament experience, but they are also committed to being culture-first teammates who want to make a positive impact on our community. Creighton fans are going to love Ayden and Katie!”

Ames is a 6-foot-4 middle hitter from Prosper, Texas, who has spent the previous two seasons at the University of Texas. She led the Longhorns’ Elite Eight team with 109 blocks in 2025, when she averaged 1.52 kills and 1.11 blocks per set on .368 hitting in 98 sets. That came after she averaged 1.56 kills and 0.92 blocks per set on .359 hitting in 96 sets as a true freshman for the two-time defending national champions in 2024 to earn AVCA Southwest Region Freshman of the Year recognition.

Ames had four kills and five blocks in the Longhorns’ 3-0 win vs. Creighton on Aug. 29, 2025 and eight kills and two blocks on .538 hitting in UT’s 3-1 loss to Creighton on Dec. 13, 2024.

As a prep at Prosper High School, Ames was named 2023-24 Gatorade National Volleyball Player of the Year, AVCA First Team All-American, Under Armour All-American and was a member of the 2023 USA U19 team that won the FIVB U19 World Championships. She was the No. 3 ranked recruit nationally according to PrepDig and No. 4 per VolleyballMag.

Ames will enroll at Creighton in January and have two years of eligibility remaining.

“Having to scout against Ayden the past two years, our coaching staff was very aware of how good a volleyball player she is, as well as how high her ceiling could be,” noted Rosen. “I loved learning more about Ayden as a person during the recruiting process. She is such an incredible culture addition and, during our phone calls and her visit, we could instantly see how our values aligned. On the court, she has the tools to be a featured offensive middle hitter and one of the most dominant blockers in the country.” 

Dalton is a 6-foot-1 setter from Parker, Colo., who earned Second Team All-Big 12 accolades in the recently-completed 2025 campaign. She led a Jayhawk squad that reached the Sweet 16 with 780 assists (8.76 aps.), in addition to 2.27 digs per set, 0.52 kills per set and 0.39 blocks per set. She had nine double-doubles in Big 12 play, including six in a row from Sept. 26-Oct. 10.

Dalton played in 131 sets over 43 matches her first two seasons with the Jayhawks, amassing 276 digs, 117 assists and 19 aces while playing defensive specialist and backing up 2023 Big 12 Setter of the Year Camryn Turner.  She redshirted the 2024 season.

A First Team AVCA High School All-America choice in 2021, Dalton won a state title at Chaparral High School in 2018 and won four league titles. Her sister Nicole was a setter at Texas from 2012-16, while another sister Julianna was an outside hitter at Washington State in 2020.

Dalton will complete her undergraduate degree at Kansas this spring and arrive at Creighton this summer. She has one year of eligibility remaining.

“Katie brings in four years of experience at one of the top programs in the country,” said Rosen. “Running the show at Kansas this past season, she led her team to a Sweet 16 appearance. She’s a complete setter who not only runs a great offense, but can also defend, block, and serve at a very high level. For her last season, Katie has the opportunity to be a leader on-and-off the court, mentor our incredible incoming freshman, and is determined to help us achieve our Final Four goals. She has such a fun personality and is also fiercely competitive.”

The additions of Ames and Dalton will help offset the loss of Second Team All-American middle hitter Kiara Reinhardt and Third Team All-American setter Annalea Maeder. Creighton is one of four schools nationally (Arizona State, Creighton, Pittsburgh and SMU) with transfers to earn All-America accolades at both middle hitter (Elise Goetzinger) and setter (Annalea Maeder) at some point during the past two seasons.

Creighton finished the 2025 season with a 28-6 record, appearing in its 14th straight NCAA Tournament, winning its 12th consecutive BIG EAST regular-season title, earning sixth BIG EAST Tournament title in a row and reaching its second straight Elite Eight.



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Rob Neilson hired by BYU as new women’s volleyball coach – Deseret News

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Rob Neilson is coming home.

The former BYU setter and national champion has been hired as the Cougars’ new head women’s volleyball coach, the school announced Tuesday.

Neilson replaces Heather Olmstead, who parted ways with BYU earlier this month.

“We are thrilled to welcome Rob Neilson back to BYU as our head women’s volleyball coach,” BYU athletic director Brian Santiago said in a statement.

“Rob has been a part of a rich history at BYU, both as a player and coach on the men’s side, highlighted by winning a national championship. He is a proven winner, as evidenced by his experience as a head coach at Utah State and as an assistant coach for the USA National Team. We are excited to have Rob lead our BYU women’s volleyball program and exceptional student-athletes into the future.”

Neilson spent the past six seasons as Utah State’s head coach, compiling a 112-59 record with the Aggies and winning five combined Mountain West regular season and tournament championships.

In 2025, Neilson led Utah State to a 24-8 mark — including 18-0 in conference play — to capture the Mountain West tournament championship and a first round NCAA tournament upset over No. 7-seed Tennessee. He was subsequently named Mountain West Coach of the Year, his third such honor from the league.

During his playing career, Neilson starred for BYU from 2003-06 and was part of the Cougars’ 2004 national championship team, going 91-31 as a whole across four seasons. In the rally-scoring era, he ranks fifth on the BYU program leaderboard with 2,790 assists.

BYU’s Rob Neilson dives for the ball during a win over No. 1 Pepperdine. | Dan Lund, for the Deseret Morning News

Nielson also spent 10 seasons on the men’s volleyball staff at BYU, followed by time with the U.S. Men’s National Team as an assistant coach before landing in Logan.

But now, he’ll be tasked with continuing BYU’s strong program tradition as the seventh head coach in school history.

“Coaching at BYU is a dream come true,” Neilson said. “This is a distinguished university, with storied volleyball programs, built by amazing student-athletes, incredible coaches and a community that’s all in.

“I’m honored to continue that legacy with our women’s team. Thank you to the board of trustees, President (Shane) Reese, Brian Santiago, Chad Lewis and the search committee. I’m excited to get to work preparing for great things as we hurl our challenge to all foes. Rise and shout. Let’s go.”

BYU coach Rob Neilson urges his team on as the BYU men’s volleyball team is defeated by UC Santa Barbara 3-1 Saturday, April 23, 2011, in Provo, Utah. | Tom Smart, Deseret News



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LSU Beach Volleyball Announces Spring Schedule – LSU

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Baton Rouge, La. – LSU Beach Volleyball Head Coach Russell Brock has announced the Tigers’ tournament schedule for the upcoming season, set to begin in February.

This will mark the 13th season of LSU Beach Volleyball. Throughout the first 12 seasons, LSU has solidified itself as one of the premier beach programs in the nation. The Sandy Tigs have made it to eight consecutive NCAA Championship Tournaments and reached the No. 1 ranking during the shortened 2020 season.

LSU will begin its season on the road at Tulane in New Orleans, Louisiana, February 20-21, before hosting the Tiger Beach Challenge the following weekend, February 27-28. The Sandy Tigs will head back on the road for the next two weekends to the MPSF Coast to Coast Classic, March 6-7, in Los Angeles, California, and then to Manhattan Beach, California, for the East Meets West tournament, March 13-14. The Sandy Tigs are back at home, March 20-21, for the Death Volley Invitational. The Tigers finish out March on the road at the Texas Invitational, March 27-28, in Austin, Texas, before coming back home for the Battle on the Bayou, April 10-11, at the LSU Beach Volleyball Stadium. The Sandy Tigs will finish off the regular season at the Gulf Front Invitational, April 17-18, in Tampa, Florida.

LSU’s opponents at each tournament throughout the season will be announced on a later date.

The MPSF Conference Tournament will be from April 22-24 and will be played in Huntington Beach, California. The NCAA Championships will be in Gulf Shores, Alabama, on the first weekend of May. The event will continue the format of a 16-team, single-elimination tournament.





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Assistant Swimming Coach / Assistant Aquatics Director in Columbia, KY for Lindsey Wilson University

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Posted: 23-Dec-25

Location: Columbia, Kentucky

Type: Full-time

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Coaching

Coaching – Swimming & Diving

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Collegiate Sports

Lindsey Wilson University seeks an assistant coach for its men’s and women’s swimming and aquatics programs. Lindsey Wilson, a member of the Mid-South Conference and the NAIA, sponsors twenty-nine sports, 37 teams, and has 800+ student-athletes participating in the various programs.


Coaching responsibilities include but are not limited to assisting the head coach with recruitment of student-athletes in accordance with University policy, meet coaching, conduct practices, organize team travel, monitor student-athletes’ academic and social progress, equipment maintenance and purchases, fund-raising and administrative duties required to develop a competitive swimming program. Additionally, the candidate will assist in the daily operations of the Aquatics Center, including programming, safety monitoring, scheduling, and coaching of the University’s age-group teams. Required certifications include: First Aid/CPR/AED Certifications and lifeguard certification (or the ability to obtain LG by June 1, 2026). Lifeguard instructor certification is a plus.


Review of applications will begin immediately. This is a 12-month, full-time position with benefits. Qualifications include a minimum of a bachelor’s degree and previous coaching experience. Preferred candidates will have a working knowledge of the HyTek Systems (Team Manager and Meet Manager), will have a background in collegiate swimming, and will have swim camp or age group coaching experience. A valid driver’s license and the ability and willingness to drive a 15-passenger van is required.


To apply, please submit a letter of interest, resume, and Employment Application to Human Resources, Lindsey Wilson University, 210 Lindsey Wilson Street, Columbia, Kentucky 42728, fax 270-384-7373 or e-mail hr@lindsey.edu.


Lindsey Wilson University is an EOE.

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About Lindsey Wilson University

Lindsey Wilson University, located in Columbia, Kentucky, is a member of the Mid-South Conference and the NAIA, sponsors 29 varsity/club sports programs consisting of 37 teams and 800+ student-athletes.


Connections working at Lindsey Wilson University

https://ncaamarket.ncaa.org/jobs/21927445/assistant-swimming-coach-assistant-aquatics-director



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