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Women’s Sport: Gen Z Female Fans

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With relatable female sports icons like Leah Williamson, Sam Kerr, Chloe Kelly, Naomi Osaka, Simone Biles and Ilona Maher driving fandom, women’s sport is offering a more personal experience  for female Gen Z fans. Traditionally, sports fans gravitated towards team loyalty and national pride. Today, however, Gen Z female fans are following sports for the personalities, stories and behind‑the‑scenes moments that resonate on a personal level. This shift is evident in the surge of interest in women’s sports, where relatable, authentic content creates a deeper emotional connection.

Gen Z female fans want to be fans on their own terms. To help turn viewers into fans, it’s important for brands to pay attention to the content that really resonates. Younger generations are more discerning than ever and can spot inauthentic content from a mile away. Our research notes that nine in 10 believe that authentic images and videos are crucial for building brand trust. They crave relatable sport content that feels real and unfiltered and they want to see themselves reflected in the sports stories they consume. Gen Zs define “authentic” as something that is “real”, “truthful” and “original”—not polished or perfect. A great example of where female athletes shared their authentic selves with younger fans is the Premier Women’s Rugby “Powered Differently” game‑changing campaign in collaboration with Getty Images.2 Backed by Getty Images’ Women and Girls in Sport Visual Guidelines, the traditional rugby player headshots were repictured for a younger audience by capturing how each rugby player wanted to be represented and bringing fresh perspectives to what can often be very predictable visuals.

The success of Formula 1’s female only academy, Netflix’s Drive to Survive series and the newly released F1: The Movie is making Formula 1 accessible to the mainstream, with fans now able to experience an authentic connection with the sport and its stars, as well as the people working behind the scenes. By pulling back the curtain and showing the personalities and processes that drive the business, brands can build deeper, more meaningful connections with their audiences. This approach can help turn one‑time purchasers into repeat customers. And it is not just about big brand collaborations. Smaller brand collaborations in the world of women’s sport like Arsenal’s partnership with streetwear unisex London brand Aries are also helping drive Gen Z credibility around more personal and local relevance. Through behind‑the‑scenes series, local partnerships and personality‑driven content, women’s sports organisations are increasingly showcasing the diverse stories of athletes, coaches and support staff. Highlighting these human elements fosters relatability and inspires young women to see themselves in these narratives.



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Texas Outside Hitter Whitney Lauenstein Transfers To Penn State Women’s Volleyball

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Texas outside hitter Whitney Lauenstein announced her commitment to Penn State women’s volleyball out of the transfer portal on Wednesday. Lauenstein posted her decision to transfer to Happy Valley on her Instagram.

As a redshirt senior this past season, Lauenstein logged 33 kills, 11 digs, and 14 total blocks across 20 sets for the Longhorns.

Lauenstein began her NCAA journey with two seasons at Nebraska. As a sophomore, she led the Cornhuskers in total points, earning AVCA All-Region Team and Academic All-Big Ten honors.

After the 2022 season, the Waverly, Nebraska, native stepped away from the team to focus on her family. Lauenstein then transferred to Texas in December of 2023, where she spent the last two seasons.

Lauenstein now joins setter Alexis Stucky and middle blocker Ryla Jones as transfer players who have committed to the Nittany Lions this cycle.

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Cadyn is a third-year broadcast journalism major at Penn State. Hailing from the great state of Texas, he is a die hard Dallas sports fan. You’ll often see him voicing his opinions on music and sports on X/Twitter @cgill214.



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Marquette volleyball All-American Natalie Ring transfers to Texas A&M

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Updated Dec. 24, 2025, 10:22 a.m. CT





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Izzy Starck transfers to Pitt volleyball from Penn State

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Updated Dec. 24, 2025, 12:56 p.m. ET





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Texas A&M volleyball’s sweep of Kentucky attracts record viewership

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Dec. 24, 2025, 10:30 a.m. CT

Texas A&M’s first-ever NCAA Championship win over the Kentucky Wildcats on Sunday was one of the most-watched title games in college volleyball history.

The 2025 campaign has featured many first-time achievements for Jamie Morrison’s squad in just his third year as head coach in Bryan-College Station, Texas, including a victory in the No. 2-most-watched NCAA title game ever. Texas A&M’s match against Kentucky attracted a peak of 1.7 million viewers, as part of the most-consumed NCAA Women’s Volleyball Tournament in the history of the sport.

The Aggies have much to be proud of following their historic run on the court this season. Still, the Maroon and White faithful have also played their own crucial roles in supporting the program as it ventured to some of the most hostile road environments in volleyball. One of those rowdy atmospheres occurred in the Lincoln Regional, where Morrison’s squad dethroned No. 1 seed Nebraska in an instant classic that advanced the Aggies to their first-ever appearance in the Final Four.

Texas A&M’s outstanding season, capped off by a sweep of the Wildcats in the NCAA Championship, played a massive role in etching their name into the viewership history books.





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K-State Hires Jeremiah Johnson to Serve as Defensive Backs Coach

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MANHATTAN, Kan. – A 24-year coaching veteran who has 13 years of coordinator experience, Jeremiah Johnson has been hired as a defensive backs coach at Kansas State, head coach Collin Klein announced Wednesday.
 
Johnson comes to Manhattan after serving one season as the defensive coordinator at Coastal Carolina in addition to being the Chanticleers’ interim head coach for the Independence Bowl against Louisiana Tech, which will be played next Tuesday.
 
“When Coach Klein called about joining his staff, it was a no brainer,” said Johnson, who worked with Klein during the 2016 season at Northern Iowa. “Having the opportunity to help him execute his vision for this program is exciting, and I am humbled and honored to work alongside one of the best coaches, leaders and humans in this business. It’s an added bonus that I am able to return to my home state. Nicki, Lane, Drew and I are so grateful to Collin and Shalin for bringing us on their journey and making us a part of their Wildcat Family. Team Johnson is fired up to get to Manhattan and get to work. Go Cats!”
 
Johnson has also served as a defensive coordinator at Northern Iowa (2014-2021, 2023), Kent State (2022) and Louisiana Tech (2024).
 
“Jeremiah is one of the best teachers of the game of football I have been around,” said Klein. “He is a relentless recruiter and a program builder. I am very excited to have him on our staff.”
 
This season, Johnson has helped Coastal advance to its sixth-straight bowl game as the Chanticleers rank 16th nationally and second in the Sun Belt in fourth down defense (40.0%) and 31st in fumble recoveries (8). He has helped Xamarion Gordon to a No. 2 national ranking in fumble recoveries (3) and a No. 5 ranking in the conference in interceptions (3). Myles Woods also had three interceptions on the year, while Johnson has coached Ezekiel Durham-Campbell to a No. 7 ranking in the conference in sacks (0.46 per game).
 
The Johnson-led Louisiana Tech defense in 2024 ranked 12th nationally in total defense, surrendering only 308.4 yards per game. It was a 98-spot improvement over where the Bulldogs finished in 2023, while his unit also produced a 91-place improvement in scoring defense (21.0 points per game) as they finished at No. 26. Additionally, Johnson led La Tech to an 88-place bump in rushing defense (135.5 yards per game) to rank 44th.
 
Outside of a one-year hiatus in which he served the 2022 season as Kent State’s defensive coordinator, Johnson coached for 16 seasons at Northern Iowa, spending the 2007 through 2021 seasons – in addition to the 2023 campaign – in Cedar Falls. While at UNI, Johnson coached Panther defenders to a combined 32 All-Missouri Valley Football Conference (MVFC) First Team honors, five MVFC Defensive Players of the Year, one Buck Buchanan Award winner, 15 Associated Press FCS All-America honors and seven American Football Coaches Association (AFCA) All-American accolades.
 
In 11 seasons as the UNI defensive coordinator, Johnson’s defenses ranked in the top 10 nationally in statistical categories 29 times, which included turnovers gained on six occasions (highest ranking of No. 2 in 2019 with 34), defensive touchdowns four times (highest ranking of No. 5 in 2016 and 2019 with 4) and scoring defense three times (best ranking of No. 6 at 15.3 points per game in the Spring of 2021). During his first run as defensive coordinator from 2014 through 2021, UNI ranked sixth in the FCS by allowing 19.9 points per game over a 99-game span. He was also named a finalist for the 2019 FootballScoop FCS Defensive Coordinator of the Year award.
 
The Panthers won four conference championships during Johnson’s time at UNI. Additionally, they made 10 FCS Playoff appearances and advanced past the first round in eight of 10 seasons, which included a semifinal showing in 2008 and quarterfinal appearances in 2015 and 2019.
 
Before being promoted to coordinator, Johnson coached the Northern Iowa defensive backs and served as the recruiting coordinator from 2009 through 2012. In 2007 and 2008, he was the video coordinator and assistant defensive backs coach.
 
Johnson went to UNI after working the 2003 through 2006 seasons at Loras College, serving on the same staff as former K-State head coach Chris Klieman. Johnson worked with the Duhawk defensive backs in 2003, 2004 and 2006, while he coached the wide receivers in 2005. Prior to his time at Loras, he was a graduate assistant and video coordinator at Wyoming in 2002.
 
A native of Scandia, Kansas, Johnson obtained his undergraduate degree in sports science from Kansas in 2000, while he earned a master’s degree in athletic administration from Loras in 2005.
 
Johnson and his five, Nicki, have a son, Lane, and a daughter, Drew.
 
THE JEREMIAH JOHNSON FILE
Hometown: Scandia, Kansas
College: Kansas – Bachelor’s degree in sports science (2000); Loras College – Master’s degree in athletic administration (2005)
Family: Wife: Nicki; Children: Lane, Drew
 
JEREMIAH JOHNSON’S COACHING CAREER
2002, Wyoming (Graduate Assistant/Video Coordinator)
2003-04, Loras College (Defensive Backs)
2005, Loras College (Wide Receivers)
2006, Loras College (Defensive Backs)
2007-08, Northern Iowa (Video Coordinator/Assistant Defensive Backs Coach)
2009-12, Northern Iowa (Defensive Backs/Recruiting Coordinator)
2013-16, Northern Iowa (Defensive Coordinator/Linebackers)
2017-21, Northern Iowa (Defensive Coordinator/Defensive Backs)
2022, Kent State (Defensive Coordinator)
2023, Northern Iowa (Defensive Coordinator)
2024, Louisiana Tech (Defensive Coordinator)
2025, Coastal Carolina (Defensive Coordinator/Interim Head Coach)
2026, K-State (Defensive Backs)

 



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Texas A&M Volleyball adds another productive player from the portal

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Dec. 24, 2025, 5:40 p.m. CT

Winning championships is always the top goal for any athletic program. However, when you go deep into the postseason, especially in volleyball, it can interfere with the staff’s ability to recruit. That’s a good problem to have when you’re bringing home hardware, and Texas A&M head coach Jamie Morrison is already getting work done in the NCAA transfer portal.

Needing to reload a roster that’s losing nine seniors, including four All-Americans and two future professional players, Coach Morrison received some major news on Tuesday. It was announced that former Boise State middle blocker Eliza Sharp has committed to Texas A&M. This gives A&M another young talent to develop and brings some elite production.

Originally, Coach Morrison had a five-year plan to reach a national title, which meant he understood that the roster he had now would be a crucial part of turning the Aggie volleyball program into a national powerhouse. With him now ahead of schedule by two years, it gives him a significant advantage in recruiting and positions Texas A&M for a quick turnaround to make another championship run in the near future.

Below is key information on the third commit joining the 2026 Texas A&M volleyball team.

Eliza Sharp – Middle Blocker





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