Australian sports nutrition brand, Fixx Nutrition, has recently entered into an exclusive distribution agreement with the US-based e-commerce platform, The Feed. This partnership marks a significant stride in Fixx Nutrition’s global expansion strategy.

Accessing a New Market

Under this partnership, Fixx Nutrition will be able to tap into a vast endurance nutrition market. Its range of all-natural performance products will be made available to a broader audience of American athletes.

Co-founder of Fixx Nutrition, Jan Buchegger, expressed his excitement about the partnership, stating it as one of the most important milestones for the company since its inception. The sole reason being it opens up access to the world’s single largest marketplace for endurance athletes, namely, the United States.

Buchegger also anticipates a surge in Fixx Nutrition’s growth and sales figures due to this agreement. The brand expects to cater to a new wave of demand originating from the US market.

About Fixx Nutrition

Established in 2017 by Jan and Michelle Buchegger, Fixx Nutrition has gained considerable recognition for its standout product, CrampFix. This product offers swift and natural relief from muscle cramps. Fixx Nutrition’s product range is favored by many high-profile teams and athletes worldwide, including the New Zealand and England cricket teams, the Wallabies, the Springboks, and athletes participating in triathlon, cycling, AFL, and running disciplines.

In the previous year, the company extended its Fuel X range by introducing three summer-inspired flavors: Raspberry, Wild Berry, and Orange.

Questions & Answers

What does the partnership between Fixx Nutrition and The Feed entail?
The partnership allows Fixx Nutrition access to The Feed’s extensive US-based market, which is one of the largest endurance nutrition markets globally.

What impact will this partnership have on Fixx Nutrition’s brand growth?
This partnership is anticipated to significantly increase Fixx Nutrition’s growth and sales as it enables the brand to tap into new demand from the US market.

What is Fixx Nutrition’s signature product?
Fixx Nutrition’s flagship product is CrampFix, which offers quick and natural relief from muscle cramps.

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LAS VEGAS — Next week, college football coaches can put the recruiting promises they have made to high school seniors on paper.

Then the question becomes whether they can keep them.

Uncertainty about a key element of the $2.8-billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

They need clarity about whether the third-party collectives that were closely affiliated with their schools and ruled name, image, likeness payments during the first four years of the NIL era can be used to exceed the $20.5-million annual cap on what each school can now pay players directly. Or, whether those collectives will simply become a cog in the new system.

Only until that issue is resolved will many coaches know if the offers they’ve made, and that can become official Aug. 1, will conform to the new rules governing college sports.

“You don’t want to put agreements on the table about things that we might have to claw back,” Ohio State coach Ryan Day explained at this week’s Big Ten media days. “Because that’s not a great look.”

No coach, of course, is going to fess up to making an offer he can’t back up.

“All we can do is be open and honest about what we do know, and be great communicators from that standpoint,” Oregon’s Dan Lanning said.

Aug. 1 is key because it marks the day football programs can start sending written offers for scholarships to high school prospects starting their senior year.

This process essentially replaces what used to be the signing of a national letter of intent. It symbolizes the changes taking hold in a new era in which players aren’t just signing for a scholarship, but for a paycheck, too.

Paying them is not a straightforward business. Among the gray areas comes from guidance issued earlier this month by the newly formed College Sports Commission in charge of enforcing rules involved with paying players, both through the $20.5-million revenue share with schools and through third-party collectives.

The CSC is in charge of clearing all third-party deals worth $600 or more.

It created uncertainty earlier this month when it announced, in essence, the collectives did not have a “valid business purpose” if their only reason to exist was ultimately to pay players. Lawyers for the players barked back and said that is what a collective was always met to be, and if it sells a product for a profit, it qualifies as legit.

The parties are working on a compromise, but if they don’t reach one they will take this in front of a judge to decide.

With Aug. 1 coming up fast, coaches are eager to lock in commitments they’ve spent months, sometimes years, locking down from high school recruits.

“Recruiting never shuts off, so we do need clarity as soon as we can,” Buckeyes athletic director Ross Bjork said. “The sooner we can have clarity, the better. I think the term ‘collective’ has obviously taken on a life of its own. But it’s really not what it’s called, it’s what they do.”

In anticipating the future, some schools have disbanded their collectives while others, such as Ohio State, have brought them in-house. It is all a bit of a gamble. If the agreement that comes out of these negotiations doesn’t restrict collectives, they could be viewed as an easy way to get around the salary cap. Either way, schools eyeing ways for players to earn money outside the cap amid reports big programs have football rosters worth more than $30 million in terms of overall player payments.

“It’s a lot to catch up, and there’s a lot for coaches and administrators to deal with,” Big Ten commissioner Tony Petitti said, noting the terms only went into play on July 1. “But I don’t think it’s unusual when you have something this different that there’s going to be some bumps in the road to get to the right place. I think everybody is committed to get there.”

Indiana coach Curt Cignetti, whose program tapped into the transfer portal and NIL to make the most remarkable turnaround in college football last season, acknowledged “the landscape is still changing, changing as we speak today.”

“You’ve got to be light on your feet and nimble,” he said. “At some point, hopefully down the road, this thing will settle down and we’ll have clear rules and regulations on how we operate.”

At stake at Oregon is what is widely regarded as a top-10 recruiting class for a team that finished first in the Big Ten and made the College Football Playoff last year along with three other teams from the league.

“It’s an interpretation that has to be figured out, and anytime there’s a new rule, it’s how does that rule adjust, how does it adapt, how does it change what we have to do here,” Lanning said. “But one thing we’ve been able to do here is — what we say we’ll do, we do.”

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Alabama lawmaker introduces a NIL bill.

Alabama Rep. Shomari Figures is leading a bipartisan effort to introduce the Student Compensation and Opportunity through Rights and Endorsements Act to establish a national framework for the use of name, image and likeness deals. 

At Alabama and at schools across the country, the measures outlined in the SCORE Act aim to protect student-athletes in hopes of dispelling the current “wild west” landscape of NIL.

This comes after revenue sharing in college athletics was approved in early June via the NCAA’s House Settlement.

“The current college sports environment has drastically changed in the NIL era, and this bill provides a framework to where students can not only be compensated but also have access to resources like health care and financial literacy courses, to ensure they have a solid foundation for their lives after college, and we can get back to just playing ball,” Figures said.

Provisions set in the SCORE Act would set a national framework for student-athletes’ rights and responsibilities, guarantee student-athlete benefits both during and after enrollment, and establish federal preemption over state laws to ensure uniformity. 

The bill would also authorize athletic departments to set rules on NIL transparency, booster payments, recruitment transfers, and eligibility.

Under the SCORE Act, student-athletes receiving NIL deals would be able to receive payments except for when the payment is from a booster without a valid business purpose, from a school in excess of a set pool limit, or in violation of the school’s student code of conduct. 

The introduction of the SCORE Act was a bipartisan effort that included the Republican chairmen of the committees on Energy and Commerce, Education and Workforce, and the Judiciary. 

Sponsors include Reps. Gus Bilirakis, R-Fla., Janelle Bynum, D-OR., Lisa McClain, R-MI., Scott Fitzgerald, R-WI., and Russell Fry, R-SC.

“Student-athletes are the embodiment of the American Dream. But that dream is at a crossroads due to the uncertainty facing college athletics,” Fitzgerald said. “The SCORE Act provides the necessary framework to recapture the principles and spirit of collegiate sport, while ensuring our student-athletes can be fairly compensated and adequately protected for years to come.”