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X Looks to Expand its Video Push With 'X Originals'

X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new “X Originals” moniker for its expanding slate of programming. As explained by X: “Over the last year, we’ve released a slate of premium content series, together with some of the internet’s top talent […] […]

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X Looks to Expand its Video Push With 'X Originals'

X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new “X Originals” moniker for its expanding slate of programming.

X Originals

As explained by X:

“Over the last year, we’ve released a slate of premium content series, together with some of the internet’s top talent […] We’ve already released 17 shows with over 300 episodes across the US, Japan, and MENA, and we’re just getting started – continuing to build premium original content series for X’s most popular communities like sports, pop culture, business & finance, and more. Nowhere else can you watch a new series with your favorite creators AND talk to them immediately below the episode.”

Which has always been the allure and appeal of X (and Twitter), that it’s the top host of TV show discussion online, and if there was some way that you could integrate the two, combining content consumption alongside all that real-time chatter, the platform could become an entertainment powerhouse.

“Could” being the operative word.

Previous Twitter management tried out many ways to merge the two behaviors, even signing expensive hosting rights deals with the MLB, NFL and NBA to broadcast games directly in the app.

Twitter TV app

Given that sports is the most discussed topic segment in the app, and live sports, in particular, drive huge engagement, an integrated Twitter/TV offering seemed to make sense, bringing the top tweets and posts right to the same screen, so more users could view and interact with the expanded discussion,

Twitter Apple TV app

But it didn’t work. For some reason, users prefer to use Twitter/X as a second screen, while viewing sports on another surface (or in person).

Twitter also tried the same with TV shows and exclusive video content, to limited success.

But X believes that it now sees a new path to entertainment dominance, though it’s exclusive content slate, at this stage, remains limited.

Over the first year of its video content push, X has signed deals with and/or hosted exclusive video content from:

  • Khloe Kardashian on her “Khloe in Wonderland” interview show
  • Anthony Pompliano for his business-focused program “From the Desk of Anthony Pompliano”
  • Paris Hilton, on a yet-to-be-announced project (which now seems to have been dumped)
  • Tucker Carlson, whose interviews had been generating millions of views in the app (before he migrated to his own platform)
  • Don Lemon, whose X show was canceled after he interviewed Elon Musk
  • Tulsi Gabbard, who had been developing a series of documentary-style programs focused on U.S. politics (now seemingly dumped)
  • Jim Rome who’s still airing his show “The Jungle” in the app
  • WWE, which is airing a weekly “WWE Speed” show in the app
  • The Big 3 league of retired NBA players, which aired weekly games in the app during its most recent season
  • Rap battle show Verzuz, which is looking to make a comeback on X
  • Investment-based show “Going Public” (still airing on X)
  • Football docu-series “The Offseason”
  • NHL’s “4 Nations” tournament
  • Athlos athletic events
  • Special docu-series “The Art of the Surge” focusing on Trump’s re-election, and “All-In with the Boston Celtics”

That’s not bad, I guess, in terms of expanded original programming. But 15 or so shows is also not going to make X a serious player in this space, especially with every other platform offering more incentives for creators to share their content exclusively in their apps, which have even bigger audience reach.

In this sense, X remains a niche offering, and with its overall audience reach in decline, not an overly appealing one for those looking to build their online media foundations.

But again, X does host a lot of related discussion, and it’s hopeful that those additional community engagement benefits will be of interest to more content creators moving forward.

Which will then enable it to build out its X Originals slate, though how X sees itself as a “video first” platform at this stage is still unclear.

X is not a video-first platform. TikTok is, as is YouTube, and both Instagram and Snapchat are inching ever-closer to being video-first in their own ways.

X isn’t. The app doesn’t open to a video feed, and only offers video as a secondary element, that users have to actively seek out. Which will always impede its expansion on this front, and I don’t really see how X has done much to shift user attention towards video, other than adding a video tab, and proclaiming that it’s now a “video first” business.

Sure, video views in the app are increasing, but some of that comes down to how X is measuring video “views,” along with broader online posting and consumption trends.

Given this, I’m not sure X’s Originals are going to see any significant expansion, unless X spends a lot of money to do so. And as noted, that hasn’t worked in the past, so I’m not entirely sure why X thinks it can make it happen with this effort.

But maybe, with X CEO Linda Yaccarino’s experience and connections, based on her years of working NBCUniversal, it has some more tricks up its sleeve on this front.   

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2025 Montana All-Star Volleyball Classic rosters

BILLINGS — Organizers believe this year’s Midland Roundtable Montana All-Star Volleyball Classic is going to be the best yet. Now in its fourth year, the match will be played on a Friday as a standalone event for the first time. Previously the all-star volleyball match was played on a Saturday before the Montana-Wyoming All-Star boys and […]

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BILLINGS — Organizers believe this year’s Midland Roundtable Montana All-Star Volleyball Classic is going to be the best yet.

Now in its fourth year, the match will be played on a Friday as a standalone event for the first time. Previously the all-star volleyball match was played on a Saturday before the Montana-Wyoming All-Star boys and girls basketball games.

This year’s all-star volleyball match, sponsored by Scheels, is Friday, June 13, at 6 p.m. at Lockwood High School. Warm-ups begin at 5:30 p.m.

“I think it was a great idea for the fact that I think it’s a long time for people to come to the games, when it starts at 3 o’clock and ends at 10 o’clock,” said the volleyball all-star chairperson, Laurie Kelly of volleyball being showcased on Friday. “That’s kind of hard for people to be there that long.”

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Hardin volleyball vs. Billings Central

Hardin’s Taiya Guptill jumps and cheers during a match against Billings Central at Hardin High School on Oct. 10, 2024. Guptill will be playing for the Red team in this year’s Midland Roundtable Montana All-Star Volleyball Classic Friday, June 13, at the Lockwood High School gym at 6 p.m. 




On Tuesday, the Roundtable announced the rosters for the all-star match. The players selected to participate were previously announced in early April. For the 2024 game, it was decided to first select the players and then later to divide the all-stars into two balanced squads instead of an East vs. West format as was previously used.

A committee divided the 18 graduating high school seniors from the Class of 2025 into two teams evenly by position. Aubrey Beaumont of Rocky Mountain College will lead the Blue team and Maureen Boyle of Carroll College will be the head coach of the Red team.

“Most of our players are multi-talented and can play most every position,” said Kelly.

Last year, Boyle coached the Red team to victory, winning by scores of 25-16, 23-25, 27-25, 25-23.

All 18 players selected to participate in the all-star volleyball match will be playing college volleyball. Among those is Bozeman Gallatin’s Cadence Lundgren, a member of the Blue team, who earned the 2024-25 Gatorade Montana Volleyball Player of the Year award and who will be attending Kansas State University.

“Looking at this group and looking how talented they are, and where they are all going, is pretty impressive,” said Kelly.


Class of 2025 college recruit tracker

Over 425 Montanans in the class of 2025 have committed to or signed with college athletic programs so far.

Players will report on Thursday, June 12, and practice at the Lockwood High School gym later that night.

“They’ll only have one practice this year,” said Kelly. “But they are all in club volleyball. They all just finished in May playing club volleyball. So, they’ve practiced and their last game wasn’t in November. They’re ready to go.”

This year, a free clinic for youth players was also added to the lineup. The clinic, which filled up fast, will be from 3:30 p.m.-5:30 p.m. prior to the all-star match. The All-Star players and coaching staff will be conducting the clinic. The campers will receive free admission to the match.

“This is a chance for our All-Stars to give back to the young players in the area and to share the joy of the game and remember their journey,” said Kelly. “It started for them in the same way — in a gym with their role models and coaches.”

Midland Roundtable Montana All-Star Volleyball Classic

Friday, June 13, 6 p.m.

At Lockwood High School gym

Blue team: Addie Falls Down, S, Billings Senior, Montana State-Northern; Avaree Thompson, DS, Billings Senior, Dickinson State University; Taylor Speake, DS, Bozeman Gallatin, Central Washington University; Sofia Kimmel, OH, Bozeman, Carroll College; Juliana McFarland, OH, Belgrade, Dordt University; Jaycee Cleveland, S, Butte, Dickinson State University; Claire Hoadley, MH, Lone Peak, Rocky Mountain College; Ellie Reinertson, RSH, Gardiner, Montana Tech; Cadence Lundgren, MH, Bozeman Gallatin, Kansas State University. Coach: Aubrey Beaumont, Rocky Mountain College.

Red team: Ella Goeltz, DS, Florence, University of Providence; Taiya Guptill, S, Hardin, Miles Community College; Birdie Heuiser, MH, Helena, Carroll College; Kennedie Noseep, DS, Billings Skyview, Central Wyoming College; Morgan Jones, OH, Bozeman, Southern Illinois University-Edwardsville; Gianna Ruprecht, OH, Columbus, Rocky Mountain College; Hope Gonsioroski, RSH, Baker, Lubbock Christian University; Lauren Fox, S, Bozeman, Carroll College; Nora Dominick, MH, Shields Valley, University of Montana Western. Coach: Maureen Boyle, Carroll College.

Email Gazette Sports Editor John Letasky at john.letasky@406mtsports.com or follow him on X/Twitter at @GazSportsJohnL



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Men’s Water Polo Announces 2025 Schedule

Pepperdine men’s water polo has unveiled its highly anticipated 2025 schedule, which includes nine home matches at Raleigh Runnels Memorial Pool. Head coach Merrill Moses emphasized the tough competition in their upcoming season, with matchups against several top-tier teams, including NCAA defending champions UCLA and runner-up USC. The Waves will kick off their season at […]

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Pepperdine men’s water polo has unveiled its highly anticipated 2025 schedule, which includes nine home matches at Raleigh Runnels Memorial Pool. Head coach Merrill Moses emphasized the tough competition in their upcoming season, with matchups against several top-tier teams, including NCAA defending champions UCLA and runner-up USC. The Waves will kick off their season at the Triton Invite and host big games against Princeton and UC Irvine. The schedule reflects Pepperdine’s commitment to competing in the West Coast Conference (WCC), where they look to shine in their third consecutive year. Support from the local community and fans is highly encouraged throughout the season.

By the Numbers

  • Pepperdine will play nine home games during the 2025 season.
  • The Waves face five of the eight teams from the 2024 NCAA Tournament, showcasing a challenging lineup.

State of Play

  • The season opens at the Triton Invite on August 30-31.
  • Key home matchups include Princeton on October 12 and UC Irvine on November 1.

What’s Next

As the season approaches, the team is focused on preparation for tough early matchups against prestigious programs, which will set the tone for the remainder of the season. The anticipation builds as fans await ticket information for home contests.

Bottom Line

Pepperdine’s ambitious 2025 water polo schedule highlights the team’s goal of competing at the highest level and underscores the importance of community support to enhance the home game experience.





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Oklahoma’s toppled softball dynasty, in context of other college sports

Until Saturday Newsletter 🏈 | This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in college football news, the Mrs. and I have been rebuilding our CD collections from scratch … inspired by our kid, who’s started one of her own. CDs are so unbelievably back. […]

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Until Saturday Newsletter 🏈 | This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox.

Today in college football news, the Mrs. and I have been rebuilding our CD collections from scratch … inspired by our kid, who’s started one of her own. CDs are so unbelievably back.


Dynasties: Oklahoma softball’s place in college history

Yesterday, one of the greatest dynasties in major college sports history saw the end of its current title streak, though we’ll let future seasons determine whether the dynasty itself has run its course.

In the Women’s College World Series semifinals, big-money upstart Texas Tech — which had never won even a conference title in this sport until this season — knocked off four-time reigning champion Oklahoma. On a walkoff, no less. Having spoiled what would have been the third rivalry finale in four years between OU and Texas, the Red Raiders will take the shot themselves. Still plenty of juice, though, since few schools hate Texas more than Tech does. (The best-of-three starts tomorrow night.)

With history’s longest softball title streak now officially dusted, where does it stand in college sports history? Well, since this is college sports, there are about a million ways to answer that. All according to the NCAA’s records:

  • Among all Division I title streaks, the longest was Arkansas’ 12-year run in men’s indoor track and field, beginning in 1984.
  • If we limit it to just DI team sports that draw big crowds (a la modern softball), it’s UCLA basketball hitting seven in a row from 1967 onward.
  • Division I football’s best streak ever was — of course — North Dakota State’s five from 2011 through 2015. (The Bison might have since started yet another run, winning their 10th last season.)
  • In FBS football, the answer would be … a big mess. The last widely recognized three-peat was 1930s Minnesota, while I’d argue the only consensus-ish streak of five belonged to 1880s Yale.
  • If we include every sport in every level of the NCAA, then hang on to your freaking hats, because Ohio’s Kenyon College had the two longest ever: 31 and 17 in a row for its men’s and women’s swimming and diving programs, both lasting from the 1980s and into the 2000s.
  • As for the longest current streak, it belongs to Middlebury College’s Division III field hockey campaign, now seven years strong. This is the Vermont school’s second Until Saturday mention in 2025. Just setting up shop around here.

Coach Patty Gasso’s softball Sooners didn’t put together a streak long enough to hurdle some of the biggest records in the books, but they also managed to challenge for a fifth straight title despite playing in The Portal And NIL Era. This season, their previous star Jordy Bahl was the DI Player of the Year for her home-state Huskers, and the Texas Tech team that finally took OU down was led by million-dollar ace NiJaree Canady.

(Nobody’s heart is breaking for any SEC power in any sport, but still. It’s reasonable to wonder whether staying on the very top is even harder now. Salute.)


Quick Snaps

🥏 Frisbee emoji? No, it’s a blue chip, you see. Today, Grace Raynor ranks all 25 No. 1 recruits of the 2000s. I can stop selling this link now, because you’ve already clicked it.

💰 Three days ago, it would’ve cost Bill Belichick $10 million to leave his job at North Carolina. As of this week, it’d cost just $1 million. Still hasn’t coached a game yet!

🐂 Jim Leavitt, USF’s founding coach who then led the Bulls to their momentary No. 2 ranking in 2007, left the program on very bad terms in 2010. He’s now joining the athletic department’s hall of fame, alongside late basketball coach Amir Abdur-Rahim.

🧢 Lots of slow starters in recruiting, like Alabama down at No. 45. Not without precedent at this point in the calendar, but still.

  • For teams looking to vault upward in the rankings, look to the hills of … Idaho? Averaging about one blue-chipper per year these days, plus three-stars drawing a lot more attention than they used to.

🎬 “It’s little (stuff) like this. That’s not typical for 3. Watch 8. That’s the stuff I watch this game and go, hmmm … Why aren’t we playing as hard as we usually play? If this was Ohio State, Adon would knock the crap out of him.” — Marcus Freeman with Pete Sampson, explaining Notre Dame‘s loss to NIU while demonstrating how coaches watch film.


We Meet Again: Why the Big Ten is into the auto-bids thing

As we talked about last week, the current “50 million automatic College Football Playoff bids for the Big Ten and SEC, plus scraps for the other powers” plan isn’t necessarily the SEC’s favorite.

As SEC commissioner Greg Sankey has noted, four auto-bids for his league in a 16-team field could actually decrease the SEC’s number of contestants. But … wouldn’t roughly the same be true for the Big Ten? In that case, why would the B1G want this at all?

As Scott Dochterman explains, it all goes back to the exact same thing the Big Ten has been yelling at the sky for nine years now: Its teams play one more conference game per year than the SEC’s or ACC’s do. Scott writes:

“Without uniform scheduling, Big Ten officials are concerned that an open (five automatic bids and 11 at-larges) plan would cause more schools to ease up on their nonconference slates rather than play other power-conference schools; one recently called it a ‘race to the bottom.’”

Hmm. In general, this version of college football’s eternal strength-of-schedule debate has been non-stop since the CFP era began, with everybody saying each offseason that SOS should matter more, but then nobody liking it once the season begins and a three-loss team ranks ahead of a two-loss team.

As for the perpetual Big Ten vs. SEC sub-debate, by any schedule-strength metric, Big Ten and SEC teams annually play schedules that are about as comparable overall as any you’ll find anywhere in such a sprawling sport.

  • In the upcoming season, for instance, Team Rankings judges Texas and Ohio State as having the hardest slates. They even play each other. College Football News has Florida at No. 1, followed by Wisconsin. Bill Connelly’s rankings start with three SEC teams, likewise followed by Wisconsin. In ESPN’s, the easiest schedule in either league is Maryland’s at No. 61 out of 136.
  • To be clear, this disparity does complicate things. Having a longer conference schedule automatically means a larger number of losses to distribute throughout league records, which can make the middle and bottom of that league look weaker than it is. (Then again, in certain years, it can artificially inflate the top.) Regardless, expanding to nine games was not something anyone else forced the Big Ten to do in 2016.

(As always, because it’s impossible to discuss any of this without hearing a specific charge: I’m not an SEC alum. I’m a Conference USA alum who was raised to root for an ACC rival of an SEC team. My list of annoyances with the SEC happens to not include this one, and nobody hoodwinked me into thinking that. I still love you.)

(Top photo: Sarah Phipps / The Oklahoman / USA TODAY NETWORK)



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Meadville sweeps South Fayette in PIAA Class 2A boys volleyball opener

Meadville celebrates a D-10 boys volleyball title with interviews Watch Meadville celebrate the D-10 2A boys volleyball championship with interviews. MEADVILLE — South Fayette’s boys volleyball team made its PIAA tournament debut on June 3. Meadville made sure the greatest season in the Lions’ brief history concluded with that achievement. The Bulldogs began their official […]

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MEADVILLE — South Fayette’s boys volleyball team made its PIAA tournament debut on June 3.

Meadville made sure the greatest season in the Lions’ brief history concluded with that achievement.

The Bulldogs began their official defense as the state’s best Class 2A program with a first round sweep of the WPIAL third seeds. They advanced to the June 7 quarterfinals with a 25-23, 25-11, 25-15 home victory.

Meadville (16-0) will face Ambridge, another District 7 opponent, in that round. The Bridgers swept District 8’s Obama Academy 25-17, 25-12, 25-5 in their match at Pittsburgh.

South Fayette (16-6) competed in a state match for the first time since the program began five years ago.

Contact Mike Copper at mcopper@timesnews.com. Follow him on X @ETNcopper.



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SCSU Men’s Outdoor Track & Field Brings Home Three USTFCCCA NCAA DII Regional Awards

Story Links NEW HAVEN, Conn. – Southern Connecticut Men’s Outdoor Track & Field brought home three NCAA Division II Regional Awards for the 2025 season, as announced by the USTFCCCA. Cameron Belton was named the East Region Field Athlete of the Year, John Wallin was named the East Region Coach of […]

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NEW HAVEN, Conn. – Southern Connecticut Men’s Outdoor Track & Field brought home three NCAA Division II Regional Awards for the 2025 season, as announced by the USTFCCCA. Cameron Belton was named the East Region Field Athlete of the Year, John Wallin was named the East Region Coach of the Year, and Bernardo Mbaya was named the East Region Assistant Coach of the Year. All three winners also won the award for the 2025 Indoor season. 

Cameron Belton capped off his phenomenal 2025 season by completing the indoor/outdoor sweep of the East Region Field Athlete of the Year. He finished the season with a personal-best mark, throwing 18.87m to grab silver at the NCAA DII Shot Put Championship, earning All-American honors for the second time after doing the same at the Indoor Championships. That is the second-best throw in SCSU Program History. This season, he was named the NE10 Indoor and Outdoor Field Athlete of the Year, the USTFCCCA Indoor and Outdoor East Region Field Athlete of the Year, and the NE10 Outdoor Most Outstanding Field Performer. Through both the indoor and outdoor seasons, Belton never placed lower than third in a Shot Put competition. 

John Wallin took home the Men’s Coach of the Year honors, also completing the season sweep. In his 15th year as Head Coach at Southern Connecticut, he led the Owls to their ninth-straight NE10 Championship, winning 10 events. Southern also earned one First-Team (Belton) and two Second-Team (Lawrence Hicks, Osaretin Osagie) All-America honors from the NCAA DII Outdoor Championships.

In his first year transitioning to coaching, Bernardo Mbaya saw major success. He coached the Owls’ throwers to combine for 49 points at the Northeast 10 Conference Championships, helping Southern Connecticut win the team title. His top athlete, Cameron Belton, won the NE10 Shot Put and Discus titles and finished second in the shot at the NCAA DII Outdoor Championships.



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PIAA volleyball and lacrosse roundup: Ambridge advances to quarterfinals

Riverside’s Zach Hare discusses perfect game in WPIAL Championship Riverside pitcher Zach Hare discuses his perfect game in the WPIAL Class 3A Championship game against Quaker Valley. The PIAA boys volleyball and girls lacrosse postseason got underway for two Beaver Valley schools on June 3. Here is a look at how the two area teams […]

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The PIAA boys volleyball and girls lacrosse postseason got underway for two Beaver Valley schools on June 3. Here is a look at how the two area teams fared in their opening round matchups.

PIAA 2A girls lacrosse first round

Wyomissing 18, Quaker Valley 7

Quaker Valley gave Wyomissing everything that it could handle as it fell to the undefeated District III champion in the first round.

The team finishes the year 11-6, closing a strong campaign, qualifying for the state playoffs for the second time in three seasons.

PIAA 2A boys volleyball first round

Ambridge 3, Obama Academy 0

Ambridge shook off its WPIAL Class 2A championship loss to Shaler by sweeping City League champion Obama Academy on the road to open up its PIAA playoff run.

The team rolled through the match with a 25-17, 25-12 and 25-5 wins in the three-set victory. The team will now face District 10 champion Meadville at a site and time to be determined on June 7.



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