Price Previously Served as the Youth Enrichment Platform’s President
Youth Enrichment Brands, a youth activity and enrichment platform, has promoted Rob Price to chief executive officer. Price joined YEB as chief customer officer upon its 2023 purchase of School of Rock, which he had led as president and CEO. He most recently served as YEB’s president and now is responsible for accelerating the growth of the company’s brands, including School of Rock, US Sports Camps, i9 Sports and Streamline Brands.
“The excitement of being CEO at YEB is the vastness of potential institutional impact. Our breadth of potential impact is measured in massive global whitespace, a large addressable market, enduring demand and meaningful camp enrollment growth opportunities. Our depth of impact rests in the transformational experiences that our portfolio of brands provides to kids,” Price said.
He takes the reins from Justin Hoeveler, who has helped guide YEB’s growth since its inception in 2020. Hoeveler is now the president of US Sports Camps and chief growth officer of YEB, and he continues to serve on the board of directors.
Hoeveler said Youth Enrichment Brands is in good hands under Price’s leadership. “This next chapter for YEB is filled with opportunity, and I’m excited to continue driving growth and innovation alongside Rob and the rest of the team. Together, we’ll focus on scaling our reach, strengthening our programs and connecting the dots across our leading youth sports businesses to enhance the experience and impact for kids, parents and coaches,” Hoeveler said.
Broad Professional Experience
Price’s background includes leading Edible Arrangements as president. He has also served in marketing, merchandising, customer relationship management, e-commerce and operational roles with CVS Pharmacy, Wawa Food Markets and H-E-B Grocery. “These special companies all shared a view about building sustainable cultures and deep customer relationships and have a relentless commitment to executional consistency,” he said.
Price holds a bachelor’s degree in applied economics from Cornell University and an MBA with high distinction from Harvard Business School. He enjoys singing and playing guitar and piano. “While I love rock, of course, it is equally likely you will find me listening to bluegrass, bossa nova and Barry Manilow.”
About Youth Enrichment Brands
Youth Enrichment Brands is the nation’s leading youth activities platform. Its mission is to help every kid discover and develop lifelong passions by connecting and serving a network of companies that deliver best-in-class youth camps, music education, swim classes and sports leagues. US Sports Camps is the official provider of Nike Sports Camps, School of Rock is the leader in performance-based music education, Streamline Brands is the world’s largest operator and franchisor of swim schools, and i9 Sports is a multi-provider of youth sports leagues. These brands collectively serve more than 1 million kids annually at 3,000-plus locations in all 50 states as well as 20 countries.
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