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Zacks Research: Brag House Targets $6.7B Gaming Market with Gen Z Focus

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Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House’s innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

Key highlights include the company’s strategic partnership with Learfield, providing access to media rights across 200+ NCAA Division schools. Zacks estimates Brag House’s target market at $6.7 billion, with significant growth potential through B2B sponsorships, collegiate tournaments, and a planned SaaS-based analytics platform. The report emphasizes Gen Z’s projected $360 billion in disposable income and their growing workforce presence by 2030.

Brag House Holdings (NASDAQ: TBH), una piattaforma media-tech focalizzata su gaming, sport universitari e coinvolgimento della Generazione Z, ha annunciato l’inizio della copertura da parte di Zacks Small-Cap Research. La copertura mette in evidenza la piattaforma innovativa di Brag House che connette i giocatori della Gen Z con brand e comunità sportive universitarie.

I punti chiave includono la partnership strategica con Learfield, che garantisce l’accesso ai diritti media di oltre 200 scuole NCAA Division. Zacks stima il mercato target di Brag House a 6,7 miliardi di dollari, con un significativo potenziale di crescita attraverso sponsorizzazioni B2B, tornei universitari e una piattaforma di analisi basata su SaaS in programma. Il report sottolinea i 360 miliardi di dollari di reddito disponibile previsto per la Gen Z e la loro crescente presenza nel mondo del lavoro entro il 2030.

Brag House Holdings (NASDAQ: TBH), una plataforma media-tech centrada en videojuegos, deportes universitarios y la participación de la Generación Z, anunció el inicio de cobertura por parte de Zacks Small-Cap Research. La cobertura destaca la plataforma innovadora de Brag House que conecta a los gamers de la Gen Z con marcas y comunidades deportivas universitarias.

Los puntos clave incluyen la asociación estratégica con Learfield, que proporciona acceso a los derechos de medios de más de 200 escuelas de la NCAA Division. Zacks estima el mercado objetivo de Brag House en , con un potencial significativo de crecimiento a través de patrocinios B2B, torneos universitarios y una plataforma analítica basada en SaaS planificada. El informe enfatiza los 360 mil millones de dólares en ingresos disponibles proyectados para la Gen Z y su creciente presencia en la fuerza laboral para 2030.

Brag House Holdings (NASDAQ: TBH)는 게임, 대학 스포츠 및 Z세대 참여에 중점을 둔 미디어 기술 플랫폼으로, Zacks Small-Cap Research의 커버리지 시작을 발표했습니다. 이번 커버리지는 Z세대 게이머를 브랜드 및 대학 스포츠 커뮤니티와 연결하는 Brag House의 혁신적인 플랫폼을 강조합니다.

주요 내용으로는 Learfield와의 전략적 파트너십을 통해 200개 이상의 NCAA 디비전 학교의 미디어 권한에 접근할 수 있다는 점이 포함됩니다. Zacks는 Brag House의 목표 시장을 67억 달러로 추산하며, B2B 후원, 대학 토너먼트, 계획 중인 SaaS 기반 분석 플랫폼을 통한 상당한 성장 가능성을 제시합니다. 보고서는 Z세대가 2030년까지 3600억 달러의 가처분 소득과 증가하는 노동력 비중을 가질 것으로 전망하고 있습니다.

Brag House Holdings (NASDAQ: TBH), une plateforme média-tech axée sur le gaming, les sports universitaires et l’engagement de la génération Z, a annoncé le début de la couverture par Zacks Small-Cap Research. Cette couverture met en avant la plateforme innovante de Brag House qui connecte les gamers de la génération Z avec les marques et les communautés sportives universitaires.

Les points clés incluent le partenariat stratégique avec Learfield, offrant un accès aux droits médias de plus de 200 écoles NCAA Division. Zacks estime le marché cible de Brag House à 6,7 milliards de dollars, avec un potentiel de croissance significatif via des parrainages B2B, des tournois universitaires et une plateforme analytique SaaS prévue. Le rapport souligne les 360 milliards de dollars de revenus disponibles projetés pour la génération Z et leur présence croissante sur le marché du travail d’ici 2030.

Brag House Holdings (NASDAQ: TBH), eine Media-Tech-Plattform mit Fokus auf Gaming, College-Sport und Engagement der Generation Z, gab den Beginn der Berichterstattung durch Zacks Small-Cap Research bekannt. Die Berichterstattung hebt Brag Houses innovative Plattform hervor, die Gen Z-Spieler mit Marken und Collegiate-Sportgemeinschaften verbindet.

Zu den wichtigsten Punkten gehört die strategische Partnerschaft mit Learfield, die Zugang zu Medienrechten von über 200 NCAA Division Schulen bietet. Zacks schätzt den Zielmarkt von Brag House auf 6,7 Milliarden US-Dollar mit erheblichem Wachstumspotenzial durch B2B-Sponsoring, Hochschulturniere und eine geplante SaaS-basierte Analyseplattform. Der Bericht betont das prognostizierte verfügbare Einkommen der Gen Z von 360 Milliarden US-Dollar und deren wachsende Präsenz in der Arbeitswelt bis 2030.

Positive


  • Strategic partnership with Learfield provides access to 200+ NCAA Division schools

  • Target market estimated at $6.7 billion by Zacks

  • Access to Gen Z demographic with projected $360 billion in disposable income

  • Multiple revenue streams through B2B sponsorships, tournaments, and planned SaaS platform

Negative


  • Early stage company with unproven revenue model

  • High dependence on successful execution of Gen Z engagement strategy





NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, is pleased to announce that Zacks Small-Cap Research has initiated coverage of Brag House.

Highlights from Zacks Coverage

  • Recognition of Innovative Model: Zacks highlights Brag House’s unique platform, which enables authentic engagement between Gen Z casual gamers, brands, and collegiate sports communities.
  • Gen Z Focus: The report underscores Brag House’s strategic focus on Gen Z, a demographic expected to comprise a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income.
  • Strategic Partnerships: Zacks notes the importance of our recent partnership with Learfield, granting access to media rights across 200+ NCAA Division schools and expanding our national reach.
  • Growth Prospects: The coverage outlines Brag House’s anticipated revenue growth through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform to deliver actionable Gen Z insights to brands.
  • Market Opportunity: Zacks estimates Brag House’s target market at $6.7 billion, with our platform positioned to capture a sizable niche within this rapidly expanding segment.

“We are honored to be recognized by Zacks Small-Cap Research, a respected authority in equity research,” said Lavell Juan Malloy, II, CEO and Chairman of Brag House. “Their initiation of coverage validates our vision to bridge the gap between brands and Gen Z through innovative, data-driven engagement. Our recent milestones, including the Learfield partnership and successful collegiate activations, demonstrate Brag House’s momentum and commitment to delivering value for our partners, users, and shareholders.”

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

About Zacks Small Cap Research
Zacks Small Cap Research (“Zacks SCR”) is a division of Zacks Investment Research. Zacks SCR coverage specifically looks to focus on small and micro-cap companies that are underfollowed or undervalued by Wall Street.  Our analysts seek to identify and report on these companies, bringing to investors a unique opportunity to gain insight on small cap investments that are believed to be undervalued and well-positioned for future growth.  Our goal is to produce high quality (institutional) research for the small cap portfolio.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com






FAQ



What is the significance of Zacks Small-Cap Research initiating coverage of Brag House (NASDAQ: TBH)?


The coverage initiation by Zacks validates Brag House’s business model and provides recognition of their innovative platform connecting Gen Z gamers with brands and collegiate sports communities.


What is the estimated market size for Brag House (NASDAQ: TBH) according to Zacks?


Zacks estimates Brag House’s target market at $6.7 billion, with the company positioned to capture a significant niche in this expanding segment.


What is Brag House’s (NASDAQ: TBH) partnership with Learfield?


Brag House has partnered with Learfield to gain access to media rights across 200+ NCAA Division schools, significantly expanding their national reach in collegiate sports.


How does Brag House (NASDAQ: TBH) plan to generate revenue?


Brag House plans to generate revenue through B2B sponsorships, collegiate tournaments, and a future SaaS-based analytics platform that will provide Gen Z insights to brands.


What is the potential market opportunity in Gen Z for Brag House (NASDAQ: TBH)?


Gen Z is expected to have $360 billion in disposable income and will comprise a significant portion of the workforce by 2030, representing a substantial market opportunity for Brag House.





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Indy volleyball coach in viral video charged after allegedly sexting a minor

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INDIANAPOLIS — A viral video has led to criminal charges against an Indianapolis volleyball coach accused of sending sexually explicit images to someone he believed was a 14-year-old boy.

Marion County Prosecutor Ryan Mears announced that Levi Garrett, 34, of Danville, faces attempted dissemination of matter harmful to minors, a Level 6 felony, following an independent investigation by the prosecutor’s office.

According to the probable cause affidavit, the charges stem from allegations that on March 2, 2025, Garrett engaged in explicit conversations and sent sexually graphic photos on the dating app Grindr to someone he believed was a minor.

A member of a private online investigative organization used a fake Grindr profile titled “tryna have fun” with a photo portraying themselves as a 14-year-old male named “Josh.” The decoy allegedly engaged with Garrett’s profile, “Hmu & find out.”

During the conversation, court documents show the minor texted Garrett, “U mind if I’m young,” and Garrett replied, “No I don’t mind.” When the decoy told Garrett, “I’m 14 but I down for whatever,” Garrett allegedly “liked” the message and proceeded to send three sexually explicit images, including photos of male genitalia and sexual activity.

The messages also allegedly included language about meeting for sex, with Garrett asking whether the encounter would be “safe or bareback.”

Court records show Garrett initially agreed to meet at a location in Greencastle but later blocked the account.

The case gained widespread attention in August when YouTuber JiDion, who is affiliated with the private investigative group, posted a 26-minute video titled “Volleyball Coach Gets EXPOSED” that has been viewed over 1.2 million times.

In the video, JiDion confronts Garrett at The Academy Volleyball Club located on East 30th Street, showing him screenshots of the alleged text exchanges and explicit photos.

Notably, the video showed several Indianapolis Metropolitan Police officers at the scene during the confrontation. When JiDion urged them to arrest the coach, one officer stated, “I have run into this before. Our prosecutor will not touch this,” a response that was controversial to many of JiDion’s followers.

IMPD later responded to the backlash and clarified that the video lacked important context, noting that a police report was filed at the scene, Garrett was trespassed from the property, and detectives were informed about the allegations.

Following the viral incident, the Marion County Prosecutor’s Office opened a formal investigation into the allegations.

“There are no shortcuts in the investigative process,” Mears said in a statement Monday. “When it comes to crimes against children, justice demands that an independent investigation occur and evidence be properly obtained, so that a case is built that will hold offenders accountable in a court of law.”

According to the affidavit, body camera footage from the incident shows Garrett identifying himself by name and providing his date of birth and phone number to officers, information that matched the Grindr profile under investigation.

Garrett is scheduled to appear for a change of plea hearing on January 27, 2026, at 9 a.m. in Marion County Superior Court.





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Volleyball Lands Four on CSC Academic All-District Team

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GREENWOOD, Ind. – College Sports Communicators (CSC) announced its annual All-District listing on Tuesday, including four Central Michigan Volleyball members.
 
To qualify, a student-athlete must hold a cumulative grade-point average (GPA) of 3.50, across both undergraduate and graduate courses, if applicable. Athletically, volleyball student-athletes must have either competed in 90% of their team’s contests for the season or started at least 66% of contests.
 
The list of honorees is below:
 
Senior Alina Anderson (Rockford, Mich. / Rockford / Ferris State)
Senior Abby Olin (Coopersville, Mich. / Coopersville / Michigan State)
Sophomore Izzy Swiercz (Hudsonville, Mich. / Hudsonville)
Sophomore Grace Thomas (Dublin, Ohio / Dublin Coffman)
 
Both Anderson and Olin earned the honor for the 2024 season.
 
For the latest news and updates on CMU Volleyball, follow the team in X (@cmuvolleyball) and on Instagram (@cmuvolleyball).
 



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Affidavit reveals AI-generated plan in alleged grooming case against Mesquite pastor’s son and volleyball coach

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An arrest affidavit obtained by CBS News Texas reveals more details about what led up to the arrest of a teacher and volleyball coach accused of grooming a teenage girl to have a sexual relationship with her, including the discovery of an AI-generated document outlining manipulation tactics.

Matthan Lough, 32, was arrested on Dec. 10 on a charge of child grooming, a third-degree felony. His father, Kevin Lough, was the senior pastor of the Christian Center of Mesquite, where some of the alleged grooming took place.

The victim and her mother filed a report with Mesquite police about Lough on Oct. 2. According to police, the victim’s mother found out about the relationship earlier that week.

Mesquite police: Grooming began more than two years ago

The affidavit outlines how the case began with an interaction at a party in the spring of 2023.

According to the affidavit, the victim met Lough at her cousin’s graduation party when he approached her while she was playing volleyball. The victim recognized Lough from church, as his wife was the worship leader for their youth group. Lough asked her if she would be interested in joining a club volleyball team he wanted to start at the church. 

It was not until the fall of 2024 that Lough held tryouts for the team, and the victim was given a spot, the affidavit said. The victim reported a series of unusual interactions with Lough over the following months in which he shared overly personal details about his life and marriage, then began to make flirty and inappropriate jokes, according to the report.

Lough’s inappropriate behavior escalated further over the summer of 2025, when he started sending the victim explicit messages and discussed committing murders, the affidavit said. Lough also repeatedly made sure the victim knew he was carrying a gun, making her fear for her safety.

In September, the affidavit describes the relationship turning physical. Lough allegedly kissed the victim at a church event. Later that month, he sexually assaulted her twice, the victim told police.

The relationship ended after the victim’s mother discovered the inappropriate messages on the victim’s devices. Her mother then contacted Lough’s wife.

Police said that after the victim filed the report, detectives obtained a search warrant and found an AI-generated document on Lough’s iPad titled “Hypothetical Counter-Influence Plan.” The document outlined phases such as “rebuild her autonomy” and “shift the power dynamic,” and provided guidance on how to achieve success.

Fallout from child grooming case

After the relationship was uncovered, police said Lough’s wife left Texas. Court records show she filed for divorce in October.

Lough’s father also resigned as senior pastor of the Christian Center of Mesquite. In a post on the church’s website, its board said the church would work to seek justice for the victim. It also said the church has “initiated an immediate internal review of all child protection policies, volunteer screening processes, and facility access logs to ensure the absolute safety of every child and youth within our care.”



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2025 NCAA women’s volleyball championship: How to watch, schedule

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Texas A&M shook up the NCAA women’s volleyball tournament when the No. 3 Aggies upset top-ranked and previously unbeaten Nebraska in their regional final. Now, the Aggies are headed to their first Final Four in program history.

No. 3 Wisconsin, which ousted Texas, another No. 1 seed, on its home court, and No. 1 seeds Kentucky and Pittsburgh join Texas A&M in the national semifinals, which take place Thursday at T-Mobile Center in Kansas City, Missouri.

The Aggies will take on Pitt in one semifinal, while Wisconsin and Kentucky will face off in the other. Neither Texas A&M nor the Panthers have won a national championship, though Pitt will play in its fifth straight Final Four. Both Wisconsin (2021) and Kentucky (2020) have won one national title.

Here are key facts about the 2025 NCAA Division I women’s volleyball tournament:

What is the remaining schedule?

*All times Eastern

Thursday, Dec. 18

Semifinal: No. 3 Texas A&M vs. No. 1 Pittsburgh – 6:30 p.m. on ESPN

“NCAA Women’s Volleyball Studio Show” – 8:30 p.m. on ESPN

Semifinal: No. 3 Wisconsin vs. No. 1 Kentucky – 9 p.m. on ESPN

Sunday, Dec. 21

“NCAA Women’s Volleyball Preview Show” – 3 p.m. on ABC

Championship – 3:30 p.m. on ABC

How can fans watch?

Fans can catch all of the action in the ESPN App and in the NCAA women’s volleyball streaming hub.

How can fans access more college sports coverage from ESPN?

Check out the ESPN college sports hub page for the latest news, scores, rankings and more.



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Three Clarkson Volleyball Players Named to CSC Academic All-District List

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Seniors Ashley Currier and Marin Hangliter as well as sophomore Olivia Baxter of the Clarkson University Volleyball team have been named to the College Sports Communicators Academic All-District® Volleyball team. 

The 2025 Academic All-District® Volleyball teams, selected by College Sports Communicators, recognize the nation’s top student-athletes for their combined performances on the court and in the classroom. To be eligible, student-athletes need to be of sophomore standing both athletically and academically, hold a cumulative grade-point average of 3.50 or better, and have participated in 90% of sets or have started at least two-thirds of their respective team’s matches. 

Baxter, a sophomore majoring in Chemical Engineering, was a Liberty League Second-Team All-Star thanks to her excellence in the back row. Baxter ranked 22nd nationally in digs per set (5.40 dps) and was 57th nationally in aces per set (0.63 aps).

Currier, a senior majoring in Mechanical Engineering, continued to be relied upon in a variety of roles for the Knights, averaging 7.09 assists, 0.95 kills, 2.50 digs, and 0.61 blocks per set. In a match against University of Rochester she nearly posted an incredibly rare feat, coming up just one kill short of a quadruple double (31 assists, 16 digs, 10 blocks, and 9 kills). 

Hangliter, a senior majoring in Environmental Engineering, finished the season averaging 2.62 kills per set, which ranked second on the team. She also was second in the Liberty League in aces per set with 0.64, which placed her 49th nationally in that category.  



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Three Tennessee Volleyball Players Earn CSC Academic All-District Honors

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KNOXVILLE, Tenn. — Three Tennessee volleyball student-athletes College Sports Communicators Academic All-District team, as announced on Tuesday. Caroline Kerr makes the list for the second consecutive year, while Hayden Kubik and Gülce Güçtekin make the list for the first time in their careers.

This marks the first time in program history that three Lady Vols have been named to the Academic All-District Team. In Eve Rackham Watt‘s eight years as head coach, eight total players have earned Academic All-District honors. Tennessee has had two or more players selected to the All-District team now in three seasons, all coming under Rackham Watt.

CSC’s Academic All-America program recognizes the nation’s top student-athletes for their combined performances on the court and in the classroom. Both Kerr and Kubik earned spots on the CSC Academic All-America ballot, which will be announced on January 13, 2026.

Compiling a 3.87 GPA in the Sport Management program, Kerr garnered First Team All-SEC honors after leading the team with 945 assists. Kerr was a key force for a Tennessee attack that finished the season top 15 in both hitting percentage and kills per set. Kerr had 20 matches with 30 or more assists, including tying her career high with 57 against Florida on Oct. 15. 

One of the top setters in Tennessee history, Kerr currently ranks sixth all-time in both assists (3,259) and assists per set (10.65). The two-time All-American setter has led the team in assists in each of the last three seasons, eclipsing the 1,000-assist mark in both 2023 & 2024.

Earning her bachelor’s degree in Communication Studies, Kubik had her best offensive season of her career in her final collegiate season. Kubik led the team in kills (390), kills per set (4.19), points (431.0), and points per set (4.63) this season. She had double-digit kills in 24 matches, reaching 20 or more on four occasions.

Kubik also ranked top ten in the conference in both kills per set and points per set in 2025. A stellar defender in the back row, Kubik finished third on the team with 209 digs. The First Team All-SEC selection had seven double-doubles on the campaign, all of which came against conference opponents.

Boasting a 4.00 GPA in Communication Studies, Güçtekin became an important piece to Tennessee’s defensive success. The senior libero  led the team in 2025 with 408 digs. Güçtekin finished the season ranking top five in the SEC in both digs and digs per set. She recorded double figure digs in 23 matches, including having 20 or more in six. She set a career-high of 30 digs at Kentucky on Nov. 9, becoming the first Tennessee player to reach 30 or more digs since Yelianoz Torres had 30 against Arkansas on Oct. 20, 2023.

Güçtekin eclipsed 1,000 digs in her career this season, and finishes her collegiate career with 1,293 digs. An all-around player in college, Güçtekin also finished with 423 assists and 117 aces.



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