Zeb Powell is joining the Jordan Brand. It’s a move that’s been teased out since January, when Powell appeared at the X Games knuckle huck contest with several snowboards and a sweatshirt that featured the Jumpman logo. At the Red Bull Heavy Metal contest, Zeb rode while rocking a chain that featured the Jumpman. When […]
Zeb Powell is joining the Jordan Brand.
It’s a move that’s been teased out since January, when Powell appeared at the X Games knuckle huck contest with several snowboards and a sweatshirt that featured the Jumpman logo. At the Red Bull Heavy Metal contest, Zeb rode while rocking a chain that featured the Jumpman. When asked about a potential partnership, Powell kept his cards close to the vest.
“We’re talking,” he told me.
It looks like those talks have paid off. Just before noon eastern time on April 3, 2025, he posted a simple video on his Instagram page that featured him laying on a couch wearing a pair of Jordan 1s. Six TVs surrounded him, all featuring video montages of his riding, and Jordan branding. A lamp by his feet simply reads “jumpman”.
“Sliding with @Jumpman23,” the caption says. Tap or click below to watch.
