ZTE showcases AI-driven ecosystem, gaming innovations

ZTE Corp. highlighted its Full-Scenario Intelligent Ecosystem at a recent showcase, demonstrating how artificial intelligence (AI) can enhance gaming and everyday tech experiences across devices.

The highlight of the exhibit was the nubia Neo 3 series, a collection of gaming smartphones under the theme “Born to Win.” The phones combine AI voice interaction, ACG (animation, comics, and games) culture, and hardware designed for mobile gamers, including dual gaming triggers, 120Hz refresh displays, and advanced cooling systems.

“We are harnessing ‘soft power’ to connect with culture, infusing our brand with fresh energy and broadening our appeal in consumer markets,” said Ni Fei, SVP of ZTE and president of ZTE Mobile Devices. “By uniting cutting-edge technology and vibrant cultural experiences, we’re engaging the next generation on their terms, revealing the exciting possibilities of what tech can truly offer.”

Beyond smartphones, ZTE unveiled other AI-powered terminals such as the nubia Z70S Ultra, a full-screen phone with an under-display camera and custom optical system; nubia Flip 2, a foldable phone with a larger external display and better imaging; and nubia Pad Pro, a tablet built for both work and leisure.

ZTE also emphasized its strength in fixed wireless access (FWA) and mobile broadband (MBB) solutions, noting top global market share for four years. Key products included the ZTE G5 Ultra, a 5G-Advanced FWA device with speeds up to 19 Gbps, and the ZTE U60 Pro, a portable Wi-Fi 7 device with long battery life and AI-powered performance.

These products are supported by Qualcomm’s Snapdragon X75 platform, enabling faster, more efficient, and flexible wireless connectivity.

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