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06/16/25: Cynopsis Media Tech Update

Published

6 months ago

June 16, 2025

Your Sports Nation

Monday June 16, 2025

Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model.

Havas Media Network announced the launch of its Health Equity Marketplace. Built in partnership with healthcare advertising technology company DeepIntent, Health Equity Marketplace enables pharmaceutical and healthcare and modern wellness companies to reach patients and healthcare providers in underserved communities across North America. “Healthcare marketing has the power to save lives, but only if it reaches the right people at the right time,” said Greg James, CEO of Havas Media Network, North America. “Our Health Equity Marketplace doesn’t just help brands check a box; it creates a direct pathway for life-changing health information to reach patients who have been systematically underserved. This is meaningful media investment that delivers both business results and social impact.”

Cynopsis Media Impact Awards

Spotlighting Tech with Purpose

From AI-driven accessibility tools to data platforms advancing public understanding, the Media Impact Awards recognize how technology can amplify change. If your tech is doing more than performing, if it’s making a difference, this is your moment.

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ADVERTISING

MiQ and dentsu have formed a strategic partnership that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. “Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape – and MiQ is helping dentsu solve this.”

Game on: Digital marketing agency Orange 142 released an in-game advertising best practices guide to help marketers navigate the $11 billion gaming advertising market projected for 2025. The guide addresses how brands can connect across mobile, PC, and console platforms without disrupting player experience, covers emerging trends to measurement techniques, explanations of rewarded video, native placements, and Twitch sponsorships, as well as:
· Understanding in-game formats from rewarded ads to dynamic product placements
· Matching ad types with campaign goals and gamer behaviors
· Ensuring brand safety while avoiding interruptive placements
· Embracing emerging tech like VR, programmatic delivery, and AI integrations

Speaking of, Samsung Ads has expanded its interactive advertising GameBreaks offering with four new titles joining its portfolio of branded CTV game experiences. Each game format is aimed at offering advertisers seamless brand integration, contextual relevance, and measurable performance at scale. “This expansion is about redefining what advertising can be,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With GameBreaks, Samsung Ads is pioneering a new model at the intersection of CTV, interactivity, and brand storytelling.”

LG Ad Solutions announced a partnership with AI platform Akkio to modernize ACR data access for advertisers. The collaboration transforms analysis of LG’s 1.45 terabytes of automatic content recognition data from a days-long process into minutes through natural language queries. Despite being one of TV’s most valuable datasets, tracking actual viewer behavior moment-by-moment, ACR’s complexity has historically made quick interpretation difficult. “Akkio allows our customers to ask questions of the data in natural, intuitive ways and get immediate answers…It’s how we modernize access to one of the richest behavioral datasets in the media,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions.

LoopMe announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for brands and ad agencies under the Interpublic Group of Companies. The partnership brings together LoopMe’s survey-based Audience & Measurement Platform with Acxiom’s marketing technology, identity and consumer data. The combination of LoopMe’s custom, mobile ad-delivered surveys and first party DMP with Acxiom’s data and identity solutions is aimed at allowing any agency or brand to easily produce custom segments that reach the right “high intent” audiences for export to, and use on, preferred DSPs.

Uber Advertising is launching an in-house Creative Studio, focused on crafting storytelling and immersive brand experiences across the Uber and Uber Eats platforms. The goal: partnering with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience, both digital and through on the ground activations.

Guideline, focused on media planning technology and advertising data, announced an upgrade to its Guideline Planning Suite that includes a set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting. “Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend – but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline.

AI platform Springboard and a collective of global advertising and marketing associations, creative leaders, and AI experts announced an initiative to establish the first comprehensive Creativity Benchmark designed to evaluate the creative instincts of large language models in the context of advertising and creativity. “Existing AI benchmarks test logic, accuracy, and comprehension,” said Pip Bingemann, CEO/Cofounder at Springboards. “But advertising isn’t about right answers, it’s about originality, insight, and impact. This will be the first benchmark designed around the real creative instincts we value in agencies and brands so that people in creative industries can understand what models are good for the work they do.”

TripleLift announced the launch of programmatic Pause Ads in partnership with DirecTV Advertising. “We’re witnessing the emergence of advertising moments that didn’t exist five years ago,” said Dave Helmreich, CEO at TripleLift. “Pause ads exemplify our mission to transform standard placements into meaningful brand experiences.”

TV outcomes company EDO announced the integration of its Convergent TV measurement with The Trade Desk. Ehe partnership marks the first time advertisers on The Trade Desk platform can access EDO’s data across all brand categories. “Marketers are under increasing pressure to prove the value of their CTV investments — and they demand predictive outcomes to do so,” said Kevin Krim, CEO of EDO. “This partnership with The Trade Desk is a major step forward for our industry, bringing investment-grade outcome measurement directly into the platforms where decisions are made. This is about programmatic enablement for a streaming-first world — immediate, interoperable, and built for action.”

Advertising automation platform Basis Technologies announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Basis’ reporting and insights hub automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance. “Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, President, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”

InMobi Advertising, provider of mobile-first programmatic solutions, unveiled InMobi Buyer Hub. The self-service platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals. “The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”

Display prospecting ad costs dropped 27% year-over-year in Q1, according to AdRoll’s Q2 State of Digital Advertising Report, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows. In contrast, the retargeting cost per mille fell just 8%, signaling that brands are doubling down on high-intent audiences and prioritizing performance-driven strategies. “As brands tighten budgets, lower-funnel campaigns remain a lifeline for performance,” said Courtney Herb, Senior Director of Brand Marketing and Public Relations at AdRoll. “While retargeting offers immediate return on investment, marketers shouldn’t ignore the long game. Capitalizing on lower CPMs to maintain brand visibility now will pay off when consumers return to spending.”

The IAB unveiled a new system-agnostic API framework that standardizes invoice data exchange between buyers and sellers. Some key highlights include:
· Industry Standardization: IAB has introduced the first open, system-agnostic API specifications for digital advertising invoices, aimed at solving long-standing inefficiencies from inconsistent formats to delayed payments.
· Operational Efficiency: The API offers a machine-readable, standardized format that reduces manual processing, accelerates payment cycles, and improves invoice accuracy and transparency.
· Collaborative Innovation: Developed with Mediaocean and adapted from Prisma’s proven architecture, the initiative demonstrates industry-wide collaboration to modernize digital advertising infrastructure.

“This initiative reflects the kind of partnership IAB fosters – bringing stakeholders together to solve practical, systemic issues,” said Alexander Tsai, SVP of Prisma Product Management, Mediaocean. “By aligning around a standardized API framework for invoice automation, we’re helping ensure that digital advertising keeps pace with the broader media landscape.”

Cynopsis Top Women in Media

Celebrating innovators across media & tech

From network leaders to marketing strategists and data-driven disruptors, the Top Women in Media Awards honor those redefining what’s possible across content, ad tech, research, and beyond. Categories include Tech Trailblazers, Data & Measurement Leaders, and Digital Visionaries; shine a light on the talent pushing the industry forward.

VIEW 2025 CATEGORIES

SHOPPABLE

Consumers are increasingly open to shopping directly from their TV screens, according to a study released by Roku and dentsu. And viewers are more likely to act when they feel they’re getting something meaningful in return, like exclusive offers, time savings, or personalized recommendations. Key insights from the research show that:
· Nearly three-quarters (72%) of consumers say they pay more attention to ads that reflect their personal interests and purchase habits.
· 71% of consumers are more attentive to ads for brands or products they’ve previously purchased.
· Nearly half of streamers also report they would pay attention to ads that allow them to purchase items featured in movies, shows, or live events, particularly when the shopping experience feels like a natural extension of the content, and especially in categories like apparel and electronics.
· Personalized ads based on shopping behavior and past purchases are perceived as valuable by over two-thirds of respondents. However, there’s a noticeable gap between perceived value and actual attention: while 83% say relevant ads are valuable, only 34% report paying attention to them.
· Ads that help users discover content or enable seamless shopping experiences capture the attention of over half of all viewers, as do ads that help users discover content or provided seamless shopping experiences.

MEASUREMENT

Comscore, Adelaide and PubMatic have teamed up to expand access to attention-optimized, high-quality curated deals. Comscore-Certified Deal IDs now include Adelaide’s attention-based metric across PubMatic’s premium supply including CTV, enabling advertisers to target top-tier inventory, maximize engagement and drive real business outcomes.

Integral Ad Science unveiled a partnership with Lyft, so advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic and Brand Safety Measurement. With IAS’s Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips.

RETAIL MEDIA

Horizon Media has rebranded its commerce agency Night Market as Horizon Commerce. At the core off the offering is Horizon Commerce’s proprietary retail media platform, NEON, which tackles pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. “Commerce today is always-on, omnipresent, and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere – on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”

DoorDash announced the acquisition of Symbiosys, a retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. “We’re building the future of local commerce advertising,” said Toby Espinosa, VP of Ads at DoorDash. “With new product capabilities, AI-powered tools, and Symbiosys’ offsite reach, businesses of any size can now connect with high-intent consumers seamlessly. Moving forward, every business from local owner-operators to the largest global brands will have the opportunity to grow on DoorDash and beyond with the click of a button.”

LiveRamp is partnering with Walgreens’ retail media division, Walgreens Advertising Group, to power WAG’s clean room solution. The partnership enables WAG to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. “We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms – with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability – while executing responsibly to create more meaningful experiences for Walgreens shoppers.”

Criteo, a platform connecting the commerce ecosystem, is partnering with dentsu to create more effective commerce and performance media campaigns for dentsu’s clients. Dentsu’s portfolio of brands and retailers will be armed with the AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties. “We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions,” said Clive Record, President Partnerships and Solutions of dentsu. “This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation.”

MiQ and dentsu have also formed a strategic partnership, one that that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance.

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX

>>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

CHIEF REVENUE OFFICER>>

ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES

>>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE

>>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING

>>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

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DraftKings CEO Presents at BofA Gaming Conference

Published

4 months ago

September 5, 2025

Your Sports Nation

DraftKings Inc. presented at the 2025 BofA Gaming, Lodging & Leisure Conference on September 4, 2025. The presentation was led by Shaun Kelley, an analyst, and focused on the company’s performance and future prospects. The presentation was described as a keynote, but the transcript is currently in draft form.

DraftKings Inc. (DKNG) recently presented at the 2025 BofA Gaming, Lodging & Leisure Conference on September 4, 2025. The presentation, led by analyst Shaun Kelley, offered insights into the company’s performance and future prospects. Although the transcript is currently in draft form, key points from the presentation were reported to provide a comprehensive overview of DraftKings’ current state and future trajectory.

DraftKings, a digital sports entertainment and gaming company, operates across multiple states and provinces in North America. The company provides a range of products, including online sports betting (Sportsbook), online casino (iGaming), daily fantasy sports (DFS), and digital lottery services. According to the presentation, DraftKings’ Sportsbook is live in 28 states, Washington, D.C., and Ontario, Canada, while its iGaming operations are regulated in five states and Ontario, Canada. Additionally, the company’s DFS product is available in 44 states, the District of Columbia, and certain Canadian provinces [1].

The presentation highlighted DraftKings’ strategic partnerships with major sports leagues, including the NFL, NHL, PGA TOUR, WNBA, UFC, NASCAR, NBA, and MLB. These partnerships not only enhance the company’s brand but also provide a competitive edge in the rapidly evolving gaming market [2].

DraftKings is committed to being a responsible steward of the real-money gaming industry. The company is dedicated to developing and promoting educational information and tools to ensure all players enjoy their games responsibly. This commitment is evident in the company’s mission to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences [3].

The presentation also touched upon DraftKings’ technological advancements and innovations, particularly in the design and development of sports betting and casino gaming software for online and retail sportsbooks and iGaming operators. The company’s ability to leverage technology to enhance user experience and expand its offerings positions it as a leader in the digital gaming space.

In conclusion, DraftKings Inc.’s presentation at the 2025 BofA Gaming, Lodging & Leisure Conference provided a detailed look into the company’s current operations, strategic partnerships, and future prospects. The company’s commitment to responsible gaming and technological innovation underscores its position as a key player in the digital sports entertainment and gaming industry.

References:
[1] https://www.marketscreener.com/news/draftkings-insider-sold-shares-worth-5-000-047-according-to-a-recent-sec-filing-ce7d59dbd18ff723
[2] https://seekingalpha.com/pr/20218373-draftkings-announces-jason-robins-participation-in-upcoming-event
[3] https://www.globenewswire.com/news-release/2025/09/02/3143176/0/en/DraftKings-Announces-Jason-Robins-Participation-in-Upcoming-Event.html

DraftKings CEO Presents at BofA Gaming Conference

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vivo launches V60, celebrated in style with Marian Rivera and celebrity guests

Published

4 months ago

September 5, 2025

Your Sports Nation

MANILA, PHILIPPINES – A spectacular new chapter in smartphone innovation was unveiled at Shangri-La The Fort as vivo Philippines officially launched the highly anticipated vivo V60, a flagship that fuses pro-level portrait photography with stylish design.

The event first showcased the V60’s stunning colorways, which are Berry Purple, Summer Blue, and Mist Gray, through a captivating runway performance led by Max Collins, Nicole Cordoves, and a group of elegant models.

Guiding the night of fashion, technology, and entertainment were charismatic hosts KC Montero and Nicole.

A decade of innovation: vivo’s 10th Anniversary

In her opening speech, Lulu Liu, Director of Brand Marketing at vivo Philippines, emphasized the brand’s culture of gratitude, reflection, and ambition.

“Tonight is more than an anniversary. It’s about looking back with gratitude, standing here with pride, and looking forward with confidence. The vivo V60 is our gift to you — a statement of how far we’ve come, and where we are going,” said Liu.

Keshav Chugh Senior Product Manager, vivo Global (left); Franziska Hoffmann Brand Partnerships Manager, ZEISS Photonics & Optics (right)

Franziska Hoffmann from ZEISS Photonics & Optics reinforced the brand’s partnership with vivo, highlighting how their collaboration has brought professional-grade portrait and telephoto technology to everyday users. She also highlighted that both ZEISS and vivo were brought together by their philosophy of putting users first.

Keshav Chugh from vivo Global, detailed the V60’s design inspiration, AI-powered imaging tools, and performance upgrades, showcasing how the smartphone transforms ordinary snapshots into extraordinary portraits.

Star-studded performance and games

The evening was not only about technology. It was about the people who brought it to life.

At the heart of it all is vivo’s brand ambassador, Marian Rivera, who surprised the audience with a dazzling dance number, later sharing her personal journey with vivo that connected seamlessly with the Kwentong Syete campaign.

Later on, they awarded the Kwentong Syete winners, wherein two received vivo TWS 3e, and one received a brand new vivo V60!

She became not just the ambassador of the night but the beating heart of the celebration, leading games, awarding winners, and bringing fans closer to the brand.

Max joined Marian after her striking runway showcase, returned with a spirited performance and game participation, showing that the V60 is not only sleek but also an emblem of lifestyle and self-expression.

Vinci of HORI7ON, commanding both stage and spotlight, led his team during interactive games and shared the magic of the V60’s telephoto power. At the same time, his group delivered unforgettable performances that ignited the room.

HORI7ON, as a whole group, also brought boundless energy, bridging technology with pop culture, and solidifying vivo’s bond with the new generation of Filipino fans.

Each star was more than a guest. Each was a storyteller who revealed how the vivo V60 turns moments into memories.

Marian Rivera’s iconic goddess entrance

Just when the crowd thought the night couldn’t get any more magical, the ballroom lights dimmed, and anticipation filled the air. The doors opened, and in a breathtaking moment of glamor, Marian made her stunning entrance as she officially introduced the vivo V60 to the crowd.

Marian walked with poise and elegance, embodying the spirit of the vivo V60 powerful, graceful, and timeless. As she reached the stage, she raised the vivo V60 high, sealing the device’s official launch in the Philippines. The audience erupted in applause, their cameras flashing as they captured the moment on their own vivo phones.

Marian’s entrance was a celebration of beauty, innovation, and the shared journey between vivo and its loyal Filipino fans over the past 10 years. It was the perfect crescendo to a night filled with excitement, artistry, and groundbreaking technology.

Official pricing and pre-order

To cap the night, Ms. Hazel Bascon, Vice President of Sales at vivo Philippines, revealed the official pricing:

vivo V60 12GB+256GB – Php 28,999
vivo V60 12GB+512GB – Php 30,999

Exclusive pre-order offers include up to Php 2,000 discounts, 0% installment plans, a vivo VIP Card with premium after-sales services, and complimentary vivo Buds. Pre-orders run until September 12, 2025 in all vivo concept stores, kiosks, and authorized dealers nationwide.

The article above is a paid press release from vivo.

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E-Sports

MGM Resorts International BofA Securities 2025 Gaming and Lodging Conference Presentation

Published

4 months ago

September 5, 2025

Your Sports Nation

MGM Resorts International’s management team, including CEO Bill Hornbuckle and SVP of Corporate Finance Sarah Rogers, discussed the company’s recent transformations, global developments, and expansion plans, including those in New York, Japan, Macau, and the Middle East.

MGM Resorts International (MGM) has been making significant strides in both its domestic and international expansion strategies. The company’s recent announcements highlight its focus on growth and innovation, particularly in the gaming and entertainment sectors.

Intraday Share Decline and Interactive Game Show Launch

MGM Resorts International experienced a 1.72% intraday decline in its stock price following the announcement of its latest expansion plans. The company unveiled the launch of ‘Family Feud,’ a licensed adaptation of Fremantle’s classic game show, which will be streamed live and in real-time from a studio located on MGM Grand’s casino floor in Las Vegas. This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets outside of the U.S. [1]

TKO Group Holdings Partnership Extension

In addition to the game show announcement, MGM Resorts International has extended its exclusive partnership with T-Mobile Arena through 2030. This extension reinforces the venue’s status as the official home for UFC® and WWE® in Las Vegas. The partnership is a significant move that underscores the company’s commitment to maintaining its position as a premier entertainment destination. [1]

Management Transformation and Global Expansion

The company’s management team, led by CEO Bill Hornbuckle and SVP of Corporate Finance Sarah Rogers, has been instrumental in driving these transformations. Hornbuckle and Rogers have emphasized the importance of global developments and expansion plans in New York, Japan, Macau, and the Middle East.

In New York, MGM is focusing on leveraging its brand to expand its presence in the city’s burgeoning gaming market. The company is also exploring opportunities in Japan, where it aims to tap into the growing interest in gaming and entertainment. In Macau, MGM is investing in its existing properties to enhance their appeal and attract more visitors. The Middle East, particularly Dubai, is another key market where MGM is looking to establish a strong foothold. [1]

Conclusion

MGM Resorts International’s recent announcements reflect a strategic shift towards innovation and global expansion. The company’s focus on interactive entertainment and strategic partnerships underscores its commitment to maintaining its position as a leading player in the gaming and entertainment industry. As the company continues to grow and adapt to changing market conditions, investors will be watching closely to see how these initiatives translate into financial performance.

References

[1] https://www.ainvest.com/news/mgm-resorts-international-shares-fall-1-72-intraday-announcing-interactive-game-show-extending-partnership-mobile-arena-2509/

MGM Resorts International BofA Securities 2025 Gaming and Lodging Conference Presentation

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E-Sports

Punahou leads list of schools with most all-time high school sports state championships

Published

4 months ago

September 4, 2025

Your Sports Nation

On the list of most all-time high school sports state championships, no program is close to catching all-time leader Punahou (Honolulu, Hawaii).

Punahou has 554 state championships, beating out No. 2 on the list La Salle Academy (Providence, R.I.) by nearly 200. The Buff ‘n Blue added 10 state titles last year and have averaged eight state championships per year since 1957.

Baylor (Chattanooga, Tenn.) and Barrington (R.I.) with 252 each, Essex (Essex Junction, Vt.) with 249 and 2024-25 MaxPreps Cup champion Cherry Creek (Greenwood Village, Colo.) with 248 are all within four state titles of each other. Meanwhile, Jenks (Okla.), Christian Brothers Academy (Lincroft, N.J.) and Bismarck (N.D.) are all tied with 207 titles.

Competing in the shadow of famed Diamond Head, Punahou has won 22 state titles in boys, girls and mixed canoe paddling. (PHOTO: Courtesy of Punahou School)

The final 15 teams on the list are all within 21 state championships of each other.

The totals for each school come from school websites or state association. Non-athletic state championships (such as one-act play and literary) are not included, but unified and adaptive categories are included along with cheerleading, riflery and eSports. Tournament of champions titles are not included.

Most all-time state championships

1. Punahou (Honolulu, Hawaii)
Total: 554
Titles:
Girls Swimming — 57, Boys Tennis — 52, Boys Swimming — 50, Girls Tennis
— 49, Girls Track and Field — 40, Boys Volleyball — 40, Boys Track and
Field — 36, Girls Cross Country — 35, Boys Soccer — 22, Girls Water Polo
— 16, Baseball — 14, Boys Cross Country — 13, Girls Golf — 14, Girls
Soccer — 14, Boys Basketball — 12, Girls Basketball — 11, Boys Golf —
12, Canoe Paddling Boys — 9, Girls Volleyball — 9, Boys Wrestling — 8,
Boys Air Riflery — 7, Girls Canoe Paddling — 7, Canoe Paddling Mixed —
6, Girls Air Riflery — 6, ESports — 3, Girls Wrestling — 3, Girls Judo —
3, Football — 2, Boys Judo — 3, Softball — 1.
Source: State association website

2. La Salle Academy (Providence, R.I.)
Total: 358
Titles:
Boys Cross Country — 40, Boys Indoor Track — 37, Boys Outdoor Track —
30, Girls Indoor Track — 15, Girls Cross Country — 14, Girls Outdoor
Track — 19, Football — 17, Girls Swimming — 12, Girls Basketball — 14,
Gymnastics — 15, Girls Tennis — 16, Cheerleading — 11, Girls Soccer —
14, Boys Tennis — 13, Boys Lacrosse — 13, Boys Soccer — 13, Boys Ice
Hockey — 9, Girls Ice Hockey — 10, Baseball — 8, Boys Basketball — 8,
Wrestling — 6, Golf — 7, Boys Swimming — 5, Softball — 5, Boys
Volleyball — 4, Girls Volleyball — 4.
Source: Rhode Island High School Sports

3. Jackson Prep (Jackson, Miss.)
Total: 334
Titles:
Swimming — 48, Girls Tennis — 38, Boys Tennis — 35, Boys Track — 28,
Football — 26, Baseball — 23, Boys Basketball — 21, Boys Soccer — 20,
Boys Golf — 19, Girls Track — 18, Girls Soccer — 18, Girls Basketball —
12, Boys Cross Country — 11, Fastpitch Softball — 10, Girls Cross
Country — 7.
Source: School Athletic Department

4. Marquette (Mich.)
Total: 293
Titles:
Girls Cross Country — 35, Boys Tennis — 35, Boys Swimming — 32, Boys
Cross Country — 28, Girls Swimming — 28, Girls Track — 26, Boys Golf —
16, Boys Skiing — 16, Girls Skiing — 13, Boys Basketball — 13, Boys
Track — 14, Girls Tennis — 12, Gymnastics — 12, Girls Golf — 7, Ice
Hockey — 4, Boys Wrestling — 2, Girls Basketball — 1.
Source: State association website

5. Bishop Hendricken (Warwick, R.I.)
Total: 290
Titles:
Boys Outdoor Track — 48, Boys Indoor Track — 41, Boys Swimming — 38,
Boys Cross Country — 7, Baseball — 24, Boys Basketball — 21, Football —
21, Wrestling — 12, Boys Ice Hockey — 11, Boys Volleyball — 8, Boys
Tennis — 7, Boys Golf — 6, Boys Lacrosse — 5, Unified Volleyball — 6,
Boys Soccer — 4, Unified Basketball — 1.
Source: Rhode Island High School Sports

6. Westminster (Atlanta, Ga.)
Total: 282
Titles:
Boys Swimming — 30, Girls Swimming — 28, Girls Cross Country — 34, Boys
Cross Country — 31, Boys Tennis — 26, Girls Tennis — 24, Girls Soccer —
16, Boys Soccer — 16, Boys Golf — 12, Girls Volleyball — 9, Wrestling —
8, Boys Lacrosse — 7, Boys Track — 7, Girls Track — 7, Adapted Boys
Track and Field — 7, Adapted Girls Track and Field — 7, Baseball — 4,
Girls Lacrosse — 4, Football — 3, Boys Basketball — 1, Gymnastics — 1.
Source: State association website

T7. Baylor (Chattanooga, Tenn.)
Total: 252
Titles: Baseball — 5, Boys Bowling — 1, Crew — 7, Boys Cross Country — 8, Girls Cross Country — 7, Football — 2,
Fencing — 17, Boys Golf — 20, Girls Golf — 20, Boys Lacrosse — 1, Boys
Soccer — 9, Girls Soccer — 11, Softball — 17, Boys Swimming — 30, Girls
Swimming — 19, Boys Tennis — 17, Girls Tennis — 14, Boys Track — 2,
Girls Track — 7, Volleyball — 4, Wrestling — 20, Wrestling Duals — 14.
Source: School website

T7. Barrington (R.I.)
Total: 252
Titles:
Boys Cross Country — 25, Boys Golf — 24, Boys Outdoor Track — 21, Boys
Indoor Track — 18, Girls Swimming — 15, Girls Cross Country — 14,
Football — 13, Boys Soccer — 13, Girls Lacrosse — 12, Girls Indoor Track
— 12, Girls Outdoor Track — 10, Boys Tennis — 10, Field Hockey — 9,
Boys Ice Hockey — 7, Unified Basketball — 6, Girls Tennis — 6, Girls
Basketball — 6, Girls Ice Hockey — 5, Boys Swimming — 5, Softball — 4,
Girls Volleyball — 3, Unified Volleyball — 3, Girls Soccer — 3, Baseball
— 2, Boys Basketball — 2, Cheerleading — 2, Gymnastics — 1, Boys
Volleyball — 1.
Source: Rhode Island High School Sports

9. Essex (Essex Junction, Vt.)
Total: 249
Titles:
Girls Outdoor Track — 30, Gymnastics — 29, Boys Ice Hockey — 18, Boys
Cross Country — 18, Boys Outdoor Track — 18, Girls Cross Country — 18,
Boys Indoor Track — 13, Field Hockey — 9, Girls Basketball — 9, Girls
Ice Hockey — 10, Softball — 8, Boys Soccer — 8, Girls Indoor Track — 9,
Football — 7, Boys Golf — 7, Baseball — 6, Girls Soccer — 6, Girls
Volleyball — 6, Boys Tennis — 4, Girls Nordic — 4, Wrestling — 3, Boys
Basketball — 3, Boys Lacrosse — 3, Girls Golf — 2, Girls Lacrosse — 1,
Boys Nordic — 1.
Source: State association website

10. Cherry Creek (Greenwood Village, Colo.)
Total: 248
Titles:
Boys Tennis — 47, Girls Tennis — 39, Girls Swimming — 31, Football —
14, Boys Swimming — 14, Girls Golf — 11, Girls Lacrosse — 10, Baseball —
10, Spirit — 9, Boys Golf — 9, Boys Lacrosse — 8, Boys Soccer — 7,
Girls Volleyball — 6, Boys Cross Country — 5, Boys Gymnastics — 5, Girls
Cross Country — 4, Ice Hockey — 4, Gymnastics — 3, Field Hockey — 3,
Girls Soccer — 2, Girls Track — 2, ESports — 2, Boys Basketball — 1,
Girls Basketball — 1, Boys Wrestling — 1.
Source: School website

11. Edina (Minn.)
Total: 210
Titles:
Girls Tennis — 37, Boys Tennis — 25, Girls Swimming — 19, Boys Swimming
— 16, Boys Ice Hockey — 14, Girls Golf — 12, Boys Alpine Skiing — 10,
Girls Alpine Skiing — 10, Boys Golf — 10, Cheerleading — 8, Girls Ice Hockey — 5, Girls
Cross Country — 4, Boys Soccer — 4, Girls Gymnastics — 4, Boys
Basketball — 3, Boys Track — 3, Boys Badminton — 3, Boys Gymnastics — 2, Girls Soccer — 2,
Nordic Skiing — 2, Baseball — 2, Adaptive Floor Hockey — 2, Adaptive
Soccer — 2, Boys Cross Country — 2, Football — 6, Boys Lacrosse — 1, Girls Basketball — 1,
Robotics — 1.
Source: School website

T12. Jenks (Okla.)
Total: 207
Titles:
Boys Swimming — 23, Girls Tennis — 20, Football — 18, Boys Tennis — 17,
Girls Golf — 16, Girls Cross Country — 16, Boys Cross Country — 15,
Girls Swimming — 15, Girls Soccer — 10, Boys Soccer — 8, Girls Track and
Field — 8, Boys Golf — 8, Boys Track and Field — 8, Girls Basketball —
5, Baseball — 4, Cheerleading — 3, Slowpitch Softball — 1, Girls
Volleyball — 6, Boys Volleyball — 5, ESports — 1.
Source: State association website

T12. Christian Brothers Academy (Lincroft, N.J.)
Total: 207
Titles:
Boys Indoor Track Relays — 33, Boys Cross Country — 33, Boys Indoor
Track — 27, Boys Track — 28, Boys Tennis — 24, Boys golf — 16, Boys Swimming — 11, Boys Ice Hockey — 9, Boys
Soccer — 8, Boys Basketball — 8, Boys Rugby — 4, Boys Sailing — 3,
Baseball — 3.
Source: School website

T12. Bismarck (Bismarck, N.D.)
Total: 207
Titles: Volleyball — 2, Football — 10, Girls Golf — 1, Boys Cross Country — 20, Girls
Cross Country — 11, Boys Soccer — 5, Boys Tennis — 1, Girls Swimming — 13, Boys Basketball — 11, Girls Basketball — 2, Boys Wrestling — 45,
Dual Meet Wrestling — 19, Girls Wrestling — 2, Girls Dual Meet Wrestling — 3, Girls Ice Hockey — 1, Boys Ice Hockey — 1, Gymnastics — 4,
Baseball — 2, Softball — 1, Girls Tennis — 2, Boys Golf — 7, Girls
Soccer — 2, Boys Track — 35, Girls Track — 7.
Source: Western Dakota Association website

15. Albuquerque Academy (Albuquerque, N.M.)
Total: 203
Titles:
Boys Tennis — 28, Boys Swimming — 25, Girls Swimming — 25, Boys Track
and Field — 18, Boys Cross Country — 16, Girls Tennis — 13, Girls Soccer
— 11, Boys Golf — 12, Boys Soccer — 11, Boys Basketball — 10, Girls
Track and Field — 8, Girls Cross Country — 8, Girls Golf — 8, Wrestling —
5, Baseball — 4, Girls Volleyball — 1.
Source: State association website

16. St. Xavier (Louisville, Ky.)
Total: 202
Titles:
Boys Swimming — 61, Boys Tennis — 29, Boys Cross Country — 24, Boys
Golf — 21, Boys Soccer — 19, Boys Track and Field — 15, Football — 15,
Baseball — 9, Boys Basketball — 4, Boys Wrestling — 3, Boys Indoor Track
— 2.
Source: School website

T17. Campbell County (Gillette, Wyo.)
Total: 200
Titles:
Girls Cross Country — 22, Girls Swimming — 19, Boys Cross Country — 17,
Girls Basketball — 17, Boys Swimming — 16, Wrestling — 16, Boys
Basketball — 16, Boys Track and Field — 15, Girls Track and Field — 12,
Boys Tennis — 10, Girls Golf — 8, Girls Indoor Track — 7, Girls
Volleyball — 6, Girls Tennis — 4, Football — 4, Boys Golf — 4, Boys
Indoor Track — 3, Girls Soccer — 2, Boys Soccer — 1, Softball — 1.
Source: School website

T17. Mountain Brook (Birmingham, Ala.)
Total: 200
Titles:
Girls Tennis — 34, Boys Tennis — 29, Girls Cross Country — 27, Girls
Indoor Track and Field — 24, Boys Cross Country — 17, Girls Track and
Field — 14, Boys Golf — 10, Girls Golf — 10, Girls Volleyball — 7, Boys
Basketball — 6, Girls Swimming — 6, Girls Soccer — 5, Boys Indoor Track —
4, Football — 2, Boys Soccer — 1, Boys Swimming — 1, Boys Wrestling —
1.
Source: Alabama High School Football History

19. Carmel (Ind.)
Total: 198
Titles:
Girls Swimming — 40, Boys Swimming — 25, Girls Cross Country — 20, Boys
Cross Country — 18, Girls Soccer — 15, Boys Tennis — 15, Girls Tennis —
13, Football — 9, Boys Golf — 7, Boys Basketball — 5, Boys Track — 5,
Cheerleading — 6, Girls Golf — 4, Girls Lacrosse — 4, Boys Soccer — 4,
Softball — 2, Girls Track — 2, Volleyball — 1, Boys Lacrosse — 1, Unified Flag Football — 1, Girls
Basketball — 1.
Source: School website

20. Jesuit (Portland, Ore.)
Total: 195
Titles:
Boys Tennis — 23, Girls Tennis — 17, Girls Cross Country — 16, Boys
Soccer — 17, Girls Soccer — 16, Girls Swimming — 13, Boys Golf — 10,
Boys Swimming — 11, Girls Volleyball — 9, Boys Basketball — 7, Boys
Cross Country — 8, Football — 6, Girls Golf — 6, Girls Track — 7, Girls
Skiing — 4, Boys Track — 4, Coed Skiing — 4, Girls Lacrosse — 4, Boys
Lacrosse — 3, Boys Skiing — 3, Softball — 2, Baseball — 2, Girls
Basketball — 1, Cheerleading — 1, Boys Ice Hockey — 1.
Source: School website

T21. South Kingstown (Wakefield, R.I.)
Total: 193
Titles:
Girls Outdoor Track — 39, Boys Tennis — 20, Boys Outdoor Track — 20,
Girls Cross Country — 20, Boys Cross Country — 9, Girls Indoor Track —
9, Boys Basketball — 8, Football — 9, Girls Soccer — 8, Girls Swimming —
7, Gymnastics — 6, Boys Swimming — 6, Baseball — 4, Boys volleyball —
5, Boys Soccer — 4, Girls Lacrosse — 3, Wrestling — 3, Boys Ice Hockey —
2, Girls Tennis — 2, Girls Basketball — 2, Field Hockey — 1, Softball —
1, Boys Lacrosse — 1, Girls Ice Hockey — 1, Girls volleyball — 1, Boys
Indoor Track — 1, Unified Basketball — 1.
Source: Rhode Island High School Sports

T21. Salesianum (Wilmington, Del.)
Total: 193
Titles:
Boys Cross Country — 42, Boys Swimming — 41, Boys Soccer — 22, Boys
Track — 21, Boys Indoor Track — 15, Boys Lacrosse — 15, Boys Golf — 13,
Football — 8, Baseball — 7, Boys Basketball — 3, Boys Tennis — 2, Boys
Volleyball — 2, Boys Wrestling — 2.
Source: State association website

T23. St. Paul’s Episcopal (Mobile, Ala.)
Total: 189
Titles:
Girls Track and Field — 25, Girls Indoor Track — 23, Girls Tennis — 19,
Girls Cross Country — 19, Boys Track — 17, Girls Volleyball — 16, Boys
Tennis — 14, Boys Indoor Track — 12, Boys Golf — 11, Boys Cross Country —
9, Baseball — 6, Football — 5, Boys Swimming — 4, Girls Swimming — 4,
Girls Soccer — 2, Boys Soccer — 1, Girls Basketball — 1, Girls Golf — 1.
Source: Alabama High School Football History

T23. Champlain Valley Union (Hinesburg, Vt.)
Total: 189
Titles:
Boys Basketball — 1, Girls Basketball — 9, Boys Ice Hockey — 6, Girls
Ice Hockey — 1, Baseball — 8, Boys Lacrosse — 14, Girls Lacrosse — 4,
Football — 2, Field Hockey — 4, Boys Soccer — 21, Girls Soccer — 21,
Boys Tennis — 6, Girls Tennis — 14, Boys Alpine — 4, Boys Nordic — 8,
Girls Alpine — 5, Girls Nordic — 7, Gymnastics — 3, Boys Golf — 13,
Girls Golf — 2, Boys Cross Country — 7, Girls Cross Country — 21, Boys
Indoor Track — 2, Girls Indoor Track — 2, Boys Outdoor Track — 1, Girls
Outdoor Track — 2, Boys Volleyball — 4, Girls Volleyball — 2, Girls
Ultimate — 1
Source: State association website

25. Marist (Atlanta, Ga.)
Total: 188
Titles:
Girls Tennis — 28, Girls Cross Country — 25, Girls Swimming — 13, Boys
Swimming — 10, Boys Tennis — 19, Baseball — 14, Boys Cross Country — 13,
Girls Soccer — 12, Boys Golf — 11, Girls Volleyball — 10, Adapted Girls
Track and Field — 5, Girls Track — 5, Boys Track — 4, Adapted Boys
Track and Field — 4, Football — 3, Boys Basketball — 3, Girls Basketball
— 2, Fastpitch Softball — 2, Boys Soccer — 2, Wrestling — 2, Boys
Lacrosse — 1.
Source: State association website

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E-Sports

8 Steps to Strengthen Esports Recruitment in Higher Education

Published

4 months ago

September 4, 2025

Your Sports Nation

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At Montgomery County Community College, we’ve seen this trend unfold firsthand. As an esports early adopter, our program has grown significantly over the years. Starting with 12 students when the program launched in spring 2020, we now have 170 participants in the program across our campuses. Our MCCC Mustangs eSports team recently won a fourth NJCAA esports title, making our program a top destination for community college recruits and esports fans in Pennsylvania and beyond.

For schools interested in growing their offering, here are eight steps to attract athletic talent and draw students into the program:

Invest in the latest tech: Developing a robust technology infrastructure is paramount to recruitment success. Student-athletes want to see top-of-the-line consoles, controllers, headsets and equipment that will help them reach their full potential. Gaming technology should be on its own LAN with a direct connection to high-speed internet to limit potentially disastrous interruptions during gameplay. Top-of-the-line computer systems should have 32-plus gigabytes of RAM, multiple terabytes of storage and the ability to support all the latest games.
Provide exciting and engaging viewership opportunities: Your technology investments should not stop at the gaming setups. Colleges need to make student-athletes feel like professionals by showcasing their talents for all to see through streaming services and in-person events. Establish a professional-looking streaming platform and give students opportunities to commentate on the performances. Invest in microphones, webcams, audio splitters and popular streaming platforms to elevate production values further. These streams will build buzz across campus and showcase your team’s talents to the public.

RELATED: What’s next for esports in higher education?

Create engaging gaming spaces: Beyond the technology, higher education institutions should create compelling physical spaces in which esports teams can practice and compete. These areas should be highly visible to the rest of the school and be arranged in ways that facilitate in-person viewing. The facilities should give student-athletes a space to showcase their skills and build awareness of the program across campus. Also, a simple but often overlooked aspect of building an esports team is buying jerseys for student-athletes to provide the team with a unified look.
Hire top tech talent: Optimizing and maintaining esports facilities and equipment will require sophisticated technology talent. Like any sport, it is important to hire coaches and support staff with knowledge of the equipment required for competitive gameplay. Serious programs should also consider hiring IT staff with a gaming background to further support the program as it grows.
Build your social presence: Esports recruits almost always ask about the school’s social media following. Student-athletes want to make sure their talents will be captured and showcased on social media. This is one of the most important ways for student-athletes to build their personal brands and set themselves up for a potential career in esports. They want confidence that the school they play for will help them gain public awareness, build a following and cultivate a reputation in the sport.

Provide support for athletes: Becoming a top esports student-athlete requires time and training. Schools can make the rest of their lives easier by offering support. This can include free tutoring sessions, flexible class scheduling, extra meal plans and mentoring opportunities — anything that makes it easier for student-athletes to compete at their best.
Promote inclusivity: Esports are the most inclusive sport and should be positioned that way to prospective student-athletes. By removing barriers to entry and creating an environment of inclusivity, schools can broaden their pool of potential talent. When constructed in ways that promote diversity and inclusion, educators can create esports programs that are built to last. Not only will the program provide a safe space for students to socialize, compete, learn and grow, it will create a foundation for students to come together, build community and create a culture of belonging that improves overall student well-being.
Highlight career pathways: With careers available in game design, the business of gaming, esports coaching and more, the opportunities following graduation are seemingly endless. To attract esports talent, colleges should do all they can to prepare and provide pathways to these careers for their student-athletes. This can even include building esports production, promotion and management courses into a school’s curriculum.

Technology Is the Foundation for Growth

Laying a solid technology foundation is essential for any higher-education institution looking to develop a leading esports program. Without next-generation technology, your athletes won’t be able to compete at the highest levels, engagement will lag and recruits are unlikely to seriously consider your program. Esports programs are a legitimate attraction, proven to boost enrollment, and are worth the financial investment — leading to lasting value and enrichment for both the college and its students.

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