NIL
15 Celebrity Endorsements That Backfired Spectacularly

By Ace Vincent
| Published
Celebrity endorsements can be marketing gold when they work. When they don’t, they become cautionary tales that echo through advertising history. Sometimes the celebrity’s personal life implodes, other times the product itself becomes controversial, and occasionally the pairing just feels so wrong that audiences reject it entirely.
The following disasters prove that putting a famous face on your product doesn’t guarantee success. Here are 15 celebrity endorsements that backfired spectacularly.
Tiger Woods and Multiple Brands

— Photo by ProShooter
Tiger Woods lost an estimated $22 million in endorsement deals after his personal scandals broke in 2009. Major brands like Accenture, AT&T, and Gatorade dropped him faster than a hot potato. Nike stuck around, but even they pulled his ads temporarily.
The golf legend’s fall from grace showed how quickly a sports hero can become a liability for corporate partners.
O.J. Simpson and Hertz

Before the infamous trial, O.J. Simpson was Hertz’s golden boy, running through airports in their commercials for nearly two decades. When murder charges hit in 1994, Hertz immediately distanced themselves from their former spokesperson.
The company had built their entire advertising campaign around Simpson’s likable persona, making the separation even more jarring for consumers who associated the brand directly with him.
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Jared Fogle and Subway

Subway’s spokesperson for 15 years became their biggest nightmare when federal charges surfaced in 2015. The sandwich chain had built an entire marketing strategy around Fogle’s weight loss story, making him synonymous with their brand.
They quickly scrubbed all references to him from their materials, but the damage to their reputation lingered for years. The situation proved that putting all your marketing eggs in one celebrity basket can backfire catastrophically.

— Photo by s_bukleyLance Armstrong
at Nickelodeon’s 19th Annual Kids’ Choice Awards. Pauley Pavilion, Westwood, CA. 04-01-06
Armstrong’s doping scandal cost him endorsement deals worth millions with Nike, Trek, and Anheuser-Busch. Nike had even created a special line of Livestrong products around his cancer survivor story.
When the truth came out, these brands didn’t just lose money on future campaigns—they had to deal with the awkward reality that their inspirational messaging was built on lies.
Michael Vick and Nike

— Photo by s_bukley
Nike suspended Vick’s endorsement deal and stopped selling his merchandise after his dogfighting conviction in 2007. The athletic giant had invested heavily in promoting Vick as the face of their football campaigns.
The controversy was particularly damaging because it involved animal cruelty, which tends to generate intense public backlash and makes brands extremely nervous about association.
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Kate Moss and Multiple Fashion Brands

— Photo by thenews2.com
When photos surfaced of Kate Moss allegedly using illegal substances in 2005, fashion brands panicked. H&M, Chanel, and Burberry either dropped her or put campaigns on hold.
The supermodel lost an estimated $4 million in contracts almost overnight. Her career eventually recovered, but the immediate financial impact showed how quickly the fashion industry can turn on even their biggest stars.
Kobe Bryant and McDonald’s

— Photo by U.Omozo
McDonald’s quietly ended their partnership with Kobe Bryant in 2003 following his legal troubles. The fast-food chain had featured the basketball star in several campaigns, but the controversy made continuing the relationship untenable.
Unlike some brands that make dramatic public announcements about cutting ties, McDonald’s simply let the partnership fade away, hoping to avoid drawing more attention to the situation.
Paula Deen and Multiple Food Brands

— Photo by Jean_Nelson
Paula Deen’s empire crumbled in 2013 when controversial statements came to light during a legal deposition. The Food Network, Walmart, Target, and numerous other partners dropped her within days.
Her butter-heavy cooking style had made her millions, but personal controversies proved more toxic than any ingredient she’d ever used in her recipes.
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— Photo by PopularImages
After fabricating a story about being robbed at the 2016 Rio Olympics, Lochte lost deals with Ralph Lauren, Speedo, and Airweave. The swimmer’s lie about being robbed at gunpoint created an international incident and embarrassed the United States Olympic Committee.
His sponsors couldn’t distance themselves fast enough from the manufactured drama that overshadowed the actual Olympic competition.
Maria Sharapova and Nike

— Photo by s_bukley
Nike suspended their relationship with Sharapova after her failed drug test in 2016. The tennis star had been one of their highest-paid female athletes, earning millions annually from the partnership.
Her admission that she’d been taking a banned substance for years made continuing the relationship impossible, even though she claimed she didn’t know the medication had been prohibited.
Britney Spears and Pepsi

— Photo by Robson90
Pepsi didn’t renew Britney Spears’ contract in 2002 amid her increasingly erratic public behavior. The pop star had been featured in major Super Bowl ads and global campaigns, but her personal struggles made her too risky for the family-friendly brand.
The soft drink company shifted their focus to other celebrities who could better represent their image without potential controversy.
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Michael Jackson and Pepsi

Even before his later controversies, Michael Jackson’s relationship with Pepsi was complicated by a 1984 commercial shoot that literally set his hair on fire. While they continued working together for several years, the incident foreshadowed future problems.
When more serious allegations emerged later, brands became increasingly reluctant to associate with the King of Pop, despite his massive talent and influence.
Lindsay Lohan and Multiple Brands

— Photo by renaschild
Lindsay Lohan’s string of legal troubles and rehab stints made her virtually unendorsable by the late 2000s. Brands that had courted the young actress during her Disney days quickly backed away as her personal life became tabloid fodder.
Her career trajectory showed how quickly a promising young celebrity can become too risky for mainstream endorsement deals.
Charlie Sheen and Multiple Brands

— Photo by mwissmann
Charlie Sheen’s public meltdown in 2011 cost him endorsement opportunities worth millions. His erratic interviews and bizarre behavior made him a liability for any brand trying to maintain a professional image.
Even companies that might have considered his bad-boy persona marketable couldn’t handle the level of unpredictability he brought to any partnership.
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Antonio Brown and Multiple Brands

NFL player Antonio Brown lost deals with Nike and other sponsors following multiple controversies including legal troubles and bizarre social media behavior. His talent on the field couldn’t overcome his off-field issues, and brands quickly learned that athletic ability doesn’t guarantee marketability.
The situation highlighted how modern athletes need to manage their personal brand as carefully as their professional performance.
The Price of Fame

These endorsement disasters remind us that celebrity partnerships are essentially high-stakes gambles where both parties have everything to lose. Brands invest millions expecting stars to enhance their image, while celebrities risk their earning potential on maintaining public approval.
The most successful partnerships survive because they’re built on more than just fame—they require genuine alignment between the celebrity’s values and the brand’s identity. When that connection is superficial or when personal scandals emerge, even the most lucrative deals can evaporate overnight.
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NIL
The legal strategy Ole Miss QB Trinidad Chambliss might employ to attempt to play college football in 2026
If Ole Miss quarterback Trinidad Chambliss decides to take the NCAA to court over its decision to deny him a waiver to play one more season of college football, the strategy likely will differ from the one employed by most college athletes who have mounted legal challenges.
The key difference lies in one sentence in the statement released Friday by attorney Tom Mars, who is representing Chambliss. Here’s that statement:
I’m disappointed, but not surprised. The last time I checked, however, the only score that matters is the one at the end of the fourth quarter.
I understand that Ole Miss will file an appeal with the NCAA. However, there’s now an opportunity to move this case to a level playing field where Trinidad’s rights will be determined by the Mississippi judiciary instead of some bureaucrats in Indianapolis who couldn’t care less about the law or doing the right thing. Whether to pursue that course of action is a decision only Trinidad and his parents can make.
“Determined by a Mississippi judiciary” is the key phrase.
If Chambliss challenges the ruling in court, it likely will be in a state court rather than a federal court, where most other athletes seeking more eligibility have gone. And the case wouldn’t necessarily directly challenge the NCAA’s eligibility rules. It could be argued that the NCAA interfered with a valid contract. The contract was agreed upon this past week between Chambliss and Ole Miss, and it promised him millions if he could play for the Rebels in 2026.
Why the different strategy? Probably because eligibility cases are the only ones the NCAA is successfully defending in federal court.
In matters involving athletes getting paid — or how much they can get paid — the NCAA has gotten its clock cleaned in the federal courts. It started with a loss in O’Bannon v. NCAA in 2014, which was followed in 2021 by a 9-0 Supreme Court ruling in NCAA v. Alston in favor of the class of athletes suing the governing body.
Since then, the NCAA’s ability to enforce any rules regarding athlete compensation has been defanged. When the organization tried in 2024 to investigate quarterback Nico Iamaleava’s deal with the collective attached to Tennessee, the state of Tennessee’s attorney general teamed with the AG in Virginia to sue the NCAA. The initial injunction in the case was all it took to effectively invalidate the NCAA’s NIL rules.
Conferences have since tried to make new rules based on the settlement terms of the House v. NCAA settlement, but those aren’t guaranteed to survive an antitrust challenge either.
The reason athletes win these cases is because in the past, the schools have acted as a cartel, unilaterally imposing rules that cap that particular labor market’s earning capacity. Courts determined that the NCAA violated the Sherman Antitrust Act in part because it could not prove there was a pro-competitive justification for the rules. In other words, the NCAA couldn’t argue that fans would stop watching and attending if athletes got paid. (Spoiler alert: Fans haven’t stopped.)
But in some of the eligibility cases, federal judges have proven sympathetic to the NCAA’s rules that limit athletes to having five years to play four.
Now-former Vanderbilt QB Diego Pavia won an extra year of eligibility last season, but that was because the NCAA was treating players who spent 2020 in junior college differently than it treated players who spent 2020 at NCAA schools. The players at NCAA schools were not docked a year of eligibility for the COVID year, effectively giving them all a free year.
In cases more like the one involving Chambliss — who was in the air traveling back from the Fiesta Bowl with the Ole Miss team Friday afternoon when the ruling came down — the NCAA has had better luck. Chambliss redshirted as a freshman at Ferris State in 2021. He then was on the active roster at the Division II school in 2022, 2023 and 2024, though he didn’t appear in any games in 2022. He transferred ahead of his redshirt senior season. He spent that year starring at Ole Miss, which finished its season Thursday with a loss to Miami in the Fiesta Bowl in the semifinals of the College Football Playoff.
Chambliss doesn’t have the COVID year or the JUCO distinction to use as an argument. His case is more similar to that of former Tennessee basketball player Zakai Zeigler, who played four full seasons and then tried to sue for a fifth year of playing eligibility. In June, a federal judge denied Zeigler’s request for a preliminary injunction that would have allowed him to play this season.
Should Chambliss sue, the complaint likely would be filed in a Mississippi court and would argue that the NCAA intentionally interfered with a valid contract.
It’s a fairly simple concept from a legal standpoint, but if you’re concerned about whether Chambliss gets to play in 2026, whether he ultimately prevails in the case is probably irrelevant. What will matter is whether a Mississippi judge is willing to grant an injunction that would keep the NCAA from enforcing its ruling while the case is being disputed.
Get the injunction, and the glacial pace of the legal process would allow Chambliss to play this season. If he ultimately won the case later, that would be gravy.
Does the average fan want players to have indefinite eligibility? My guess is no. And if Chambliss does find a way to play in 2026, then everyone seeking an extra year will try this gambit.
But that’s an issue the schools will have to decide how to address if Chambliss sues and if Mars’ strategy works. Not to sound like a broken record, but a collective bargaining agreement with players would allow schools to create rules — eligibility, compensation and otherwise — that would be far more difficult to challenge legally.
Until then, billable hours will remain undefeated. And the attorneys who charge them will keep coming up with new ideas.
NIL
Indiana vs Oregon betting lines
No. 1 seed Indiana and No. 5 seed Oregon played earlier in the season and now meet in the Peach Bowl. The Hoosiers came out with a 30-20 victory Oct. 11 in Eugene, Ore. Since then, Indiana has reeled off eight straight wins, with six of those coming by 20 points or more. Quarterback Fernando Mendoza took home a Heisman then led his team to a CFP win over Alabama.
Oregon bounced back from that October loss by winning eight straight as well, seven by 12 or more points. Quarterback Dante Moore and the Ducks’ defense took down Texas Tech 23-0 after destroying James Madison in the first round.
The winner of the Peach Bowl will play Miami, which came back to dispatch Ole Miss, 31-27, at the Fiesta Bowl. Hurricanes quarterback Carson Beck ran for a touchdown with 18 seconds left and a last-play heave by Ole Miss’ Trinidad Chambliss to the end zone fell incomplete.
The national championship game will be at 6:30 p.m. Jan. 19 in Miami. Here is who experts picked to win Friday’s Indiana-Oregon rematch:
Indiana vs Oregon betting odds
Lines via BetMGM as of Thursday.
Moneyline: Indiana -175, Oregon +145
Spread:Indiana by 3½ points
Oregon vs Indiana football: When is the Peach Bowl?
Place: Mercedes-Benz Stadium in Atlanta.
NIL
College Sports Commission distributes reminder about third-party NIL deals amid transfer portal movement
One week into the college football transfer portal window, the College Sports Commission issued a reminder about its rules regarding third-party NIL deals. Specifically, the guidance mentioned deals with MMR and apparel partners.
The CSC said it received word of schools offering deals that go against terms of the House settlement through the first week of the transfer window. The organization expressed “serious concerns” about some terms of the deals in question and reiterated third-party NIL deals are subject to the NIL Go clearinghouse if they’re worth more than $600.
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Additionally, the CSC said investigations are progressing with regard to unreported third-party NIL deals. Some schools “should expect to hear from the CSC next week”, the commission said.
Such deals must be reported within five days of execution. Enrolling high school athletes and incoming D-I transfers have up to 14 days in some cases.
“Without prejudging any particular deal, the CSC has serious concerns about some of the deal terms being contemplated and the consequences of those deals for the parties involved,” the guidance reads. “Making promises of third-party NIL money now and figuring out how to honor those promises later leaves student-athletes vulnerable to deals not being cleared, promises not being able to be kept, and eligibility being placed at risk.”
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CSC says MMR deals must be reported
Friday’s guidance comes after Yahoo! Sports’ Ross Dellenger reported a $3.5 million offer that LSU made Cincinnati transfer quarterback Brendan Sorsby this week. Sorsby later committed to Texas Tech, where he’s set to receive a deal in the $5 million range, On3’s Pete Nakos reported.
The offer to Sorsby included a third-party marketing deal through LSU’s MMR partner, Playfly Sports Properties, Dellenger reported. LSU also planned to compensate Sorsby through rev-share, which would help make total compensation competitive to Texas Tech’s investment.
The College Sports Commission said deals in place with an MMR partner must be reported, even if the partner intends to find other sponsors to help activate the deal. In addition, deals with an MMR or other partner “must include direct activation of the student-athlete’s NIL rights,” the guidance read.
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“The label on the contract (e.g., ‘agency agreement,’ ‘services agreement’) does not change the analysis; if an entity is agreeing to pay a student-athlete for their NIL, the agreement must be reported to NIL Go within the reporting deadline,” the guidance reads.
Third-party NIL deals are viewed as the next “arms race” in college sports in the post-House settlement landscape. Tennessee and Penn State are both set have NIL components in their upcoming apparel deals with adidas, On3 previously reported. LSU was also the first school featured in Nike’s new Blue Ribbon Elite program, and that announcement came at the same time the Tigers announced an extension with The Swoosh.
NIL
Learning football from video games now a legit teaching method for coaches, athletes
The Athletic has live coverage of Oregon vs. Indiana in the 2025 College Football Playoff semifinals.
When David Pollack played linebacker at the University of Georgia from 2001-04, he was considered one of the best defenders in the country: a two-time consensus All-American and a two-time SEC Defensive Player of the Year.
But when he played the game in college, NIL (name, image and likeness) deals didn’t exist, and active players were not named in athletic video games. In the EA Sports College Football series, Pollack knew he was No. 47 for Georgia.
Pollack now sees the video game as more than entertainment or a fun way to pass the time. The game can also be a tool of instruction for coaches at all levels, particularly those coaching young children and adolescents. In addition to being a recognized college football analyst, Pollack is a defensive line coach at North Oconee High in Bogart, Ga.
Also on his resume: He’s one of the voices of EA Sports College Football 26 as an analyst.
Teaching players about schemes and how to react on the field has become reality for him as a coach with the help of video games such as EA Sports College Football 26 and Madden NFL 26. He’s a believer of the method and has seen the return on investment.
“I can’t tell you how many of my kids that I’ve coached (using video games) over these years,” Pollack said, “and they were really little, too — 8, 9, 10, 11, 12 years old.”
EA Sports College Football 26 includes more than 2,800 new plays and 45 new formations. Madden NFL 26 features a playbook expansion of more than 1,000 plays. Football video games have come a long way from the days of Tecmo Bowl, a 1980s-released game featuring only 12 pro teams and four offensive plays per team on the Nintendo 8-bit console.
Because of technology becoming so advanced, studying plays by way of video games can resemble studying in real life to football players of all ages. Coaches can talk football jargon with younger players who are familiar with it from the video games. Players are understanding what offensive schemes work best against certain defenses. Conversely, they are learning multiple defenses and what might be the best option to contain an offense.
“With Madden, with College Football, these kids learn what Cover 2 is, what Cover 3 is, what Cover 4 is,” Pollack said. “The games have gotten to be so detailed that it’s correct.”
David Pollack, now an assistant coach at North Oconee High in Georgia, was a star linebacker for the Georgia Bulldogs. On video games, he knew he was No. 47 for the Bulldogs. (Joshua L. Jones / USA Today)
Statistically, EA Sports College Football 26, released in July, is again among the best-selling games, ranking fifth and trailing only NBA 2K26 among sports games, according to GameStop. College football was brought back to video game consoles in July 2024 with EA Sports College Football 25, the first such game since 2013. EA Sports College Football 25 was the second-highest selling game of 2024, according to GameStop. There were 2.2 million unique players during early access in July 2024, per EA Sports.
Pollack said many young football players he’s worked with who have gravitated toward video games as an entry point to the sport show up with a deeper understanding of the game. And with the College Football Playoff now in full swing, there is a sample size of a fan base that learned about the significance of the tournament through gaming, despite having no connection to any of the 12 teams originally selected for competition. (Miami beat Ole Miss on Thursday to advance to the CFP Championship. The Hurricanes will face the winner of Friday’s semifinal between Indiana and Oregon.)
Young fans as gamers, however, are looking for realism down to the smallest detail. EA Sports creative director Scott O’Gallagher said a lot of the feedback the company receives from gamers goes beyond gameplay. With football video games, there are gamers who want to see players in the right helmet style, the right style of shoe, even the correct number of wristbands. That detail, O’Gallagher said, resonates particularly when young gamers are playing with the team that features certain athletes they admire.
Before becoming immersed in video games as a career, O’Gallagher was an NAIA basketball All-American at Warner Pacific University in Portland, Ore. He played professionally overseas in Europe and Australia. He learned as a professional athlete in Europe that passionate fans care about every aspect of their favorite team.
The details that go into making football video games as real as possible include keeping the playbook updated. EA Sports works throughout the season to add any wrinkles to the playbook that can be added to its games. A young player can follow a team they like and not only understand what plays are used, but also see the changes over the course of the season.
“We’re a live service, so if things are happening during the year, we’re definitely going out there and trying to add them,” O’Gallagher said. “I can talk to one of our playbook guys about what USC was doing and say, ‘Hey, did we get this? It’s a new wrinkle that Lincoln Riley’s put in. Let’s make sure we have it.’”
A more intricate game doesn’t just help Pollack’s young players, but also gives more for Pollack to discuss in his role as an in-game analyst. When recording for the game, it’s no longer about simply saying “first down.” Announcers will record game analysis in studios with tons of energy but without seeing an actual play. They will spend hours preparing to record for several scenarios.
“The technology’s getting so much better that we’re able to do so much more now and give layered concepts,” Pollack said. “It’s crazy how much they can learn about the game and are ahead of the curve on playing the real game.”
Football education by way of video games isn’t limited to a specific squad, either. Evan Dexter, EA Sports vice president of brand and marketing, said data shows football games make a strong connection with young fans who don’t have allegiance to a particular team.
“If you were to pull the analytics of (College Football) 25 and 26, I’m sure Colorado is being used far more than what you might think, based on the population of alumni or people geographically around the school,” Dexter said, referring to the popularity of Heisman Trophy winner Travis Hunter and quarterback Shedeur Sanders, who led Colorado during the 2024 season.
“It’s certainly true that younger sports fans will abandon allegiance in favor of some form of hero worship, some form of individual superstar,” Dexter said. “As the sport becomes a little more superstar driven, the Travis Hunters move through it, and the Arch Mannings (of Texas) and those narratives start to transcend the old-school rivalries.”
Whether rivalries are traditional or budding, the evolution of football video games will continue to be an introduction to the sport for young gamers who ultimately want to become football players. They’ll now have a lot more than four plays to choose from to learn the game.
“It’s definitely raising the football intelligence of kids all around the world by playing the game and understanding what’s going on,” Pollack said.
NIL
Niko sounds off on UW’s Demond and NIL, plus Seahawks boosting Seattle businesses
SEATTLE — In this edition of Inside the Arena, Niko is back from the Seahawks’ huge win in Santa Clara and sounding off on the sudden departure of UW QB Demond Williams and what it means for the future of NIL.
Plus, Chris introduces us to the RailSpur development in Pioneer Square, which has been boosted by bonus Mariners and now Seahawks games in advance of the 2026 World Cup.
RELATED | Seahawks secure No. 1 seed in NFC and division title with dominant 13-3 win over 49ers
The Seahawks will play the lowest remaining seed in the NFC Divisional Round on either Jan. 17 or 18.
You can also watch previous episodes of Inside the Arena on the KOMO News YouTube page.
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NIL
UCF Knights basketball general manager Chris Wash resigns
Jan. 9, 2026, 1:23 p.m. ET
- Chris Wash has resigned from his position as UCF basketball’s general manager.
- The resignation is effective immediately and was made to prioritize pressing family health matters.
- Wash joined the UCF staff in June 2025 after working as a talent evaluator and NIL agent.
Chris Wash has resigned from his role as UCF basketball’s general manager and special assistant to head coach Johnny Dawkins, effective immediately, according to a press release from OG6 Sports Management.
Wash, who joined the staff in June 2025, made the decision prior to the team’s Jan. 6 game at Oklahoma State in order to “prioritize pressing family matters, including a recent health diagnosis within his immediate family that requires his time, focus and presence.”
Per the statement, Wash is “grateful for the opportunity to have been part of the UCF basketball program and appreciates the understanding and professionalism shown throughout this process. He looks forward to returning to the sport in the future when circumstances allow.”
A former national talent evaluator, Wash previously served as an NIL agent for college football and basketball athletes. He worked for more than a decade as a loan officer prior to entering the college athletics space.
UCF, currently ranked No. 25 in the AP poll, has a 12-2 record on the season and will host Cincinnati at 5 p.m. Sunday, Jan. 11.
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