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20% of Keynes Digital Advertisers Activated Live Sports Inventory in April, Marking Breakout Moment for Programmatic CTV

Keynes Digital Performance brands boost budgets as CPMs stabilize and audience reach expands AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The […]

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Keynes Digital
Keynes Digital

Performance brands boost budgets as CPMs stabilize and audience reach expands

AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access to premium sports content.

On average, these performance-focused brands increased their CTV budgets by 11% specifically to accommodate live sports placements, underscoring confidence in sports programming’s ability to expand audience reach without compromising measurable outcomes.

“Live sports content attracts affluent, engaged viewers who are increasingly streaming-first,” said Dan Larkman, CEO of Keynes Digital. “Although certain sports such as baseball and golf tend to skew male, live sporting events generally offer broad appeal to high-intent, diverse audiences sought by performance brands.”

The growth of ad-supported platforms like Tubi and FuboTV has democratized access to premium live sports events previously restricted to costly direct deals or upfront commitments. Now, mid-sized and growth-oriented brands can programmatically access marquee sports inventory more efficiently, often at CPMs significantly lower than traditional cable.

This greater availability of inventory has contributed to CPM stabilization. Keynes Digital observed an 8% average drop in live sports CPMs year-over-year, driven primarily by the increasing supply offered through AVOD and FAST channels. These environments consistently deliver strong engagement, particularly on platforms like Peacock.

In addition to efficiency, advertisers leveraging live sports have reported impressive results. Golf-specific networks alone delivered increases of over 6% in site conversions and visits, alongside a 20% boost in incremental reach. These outcomes underscore that live sports advertising is transitioning from experimentation to an essential component of digital advertising strategies.

“With MLB season underway, golf continuing to build momentum, and high-profile events in leagues such as MLS, the Premier League, UFC, and Formula 1 on the horizon, the coming months present exceptional programmatic advertising opportunities,” Larkman said. “Advertisers who strategically secure placements ahead of spikes in demand will be best positioned to capitalize on this growing opportunity.”



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Team USA wears silver | News, Sports, Jobs

OSIJEK, Croatia — Former Crestview High School All-Ohioan and University of Pittsburgh freshman Abbey Emch got a medal in her first international volleyball competition. Emch is one of 12 players on the United States Girls U19 National Team that earned the silver medal at the 2025 Girls U19 World Championship after falling in the final […]

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OSIJEK, Croatia — Former Crestview High School All-Ohioan and University of Pittsburgh freshman Abbey Emch got a medal in her first international volleyball competition.

Emch is one of 12 players on the United States Girls U19 National Team that earned the silver medal at the 2025 Girls U19 World Championship after falling in the final to Bulgaria, 3-1 (21-25, 25-16, 25-17, 29-27) on Sunday.

The U.S. has medaled in the last four World Championships for the age group. The 2023 World Championship, where the team won gold, was the first one contested as a U19 championship. Previously, FIVB held Worlds as a U18 event, and the U.S. won bronze in 2021 and gold in 2019.

The match was close statistically as the U.S. finished with a one-point advantage in kills (46-45) and blocks (11-10), while Bulgaria served eight aces compared to five for the U.S. The key statistic was Bulgaria committing 14 fewer errors (37-23).

It is the first time in Bulgaria won a World Championship title in women’s volleyball at any age category and the first women’s team to become world champion across all team sports in Bulgaria.

The U.S. finished with a 6-3 record in the tournament, two of the losses to Bulgaria.

Outside hitter Suli Davis led the U.S. in points (17), kills (13), aces (3), digs (16) and successful receptions (4). Libero Lily Hayes finished with 14 digs.

Outside Cari Spears totaled 12 points on 10 kills and two blocks, while middle blocker Jordan Taylor shared match-high honors with four blocks to go with seven kills for 11 points.

Six-foot-three middle blocker Abbey Emch made some big plays in big moments to finish with four points on three kills and a block

The U.S. led the entire first set, jumping out to a 6-1 lead. A Davis kill extended the lead to six, 10-4. Spears and Davis provided back-to-back kills to make it 14-7 and force Bulgaria to use its final timeout. Bulgaria used a late 7-2 run to cut the margin to three points, 23-20, but kills by Anderson and Davis sealed the opening set.

Davis led all players in the with six points on four kills, a block and an ace. Taylor scored five points on three kills and two blocks. The U.S. doubled Bulgaria’s kill total in the set, 14-7.

Bulgaria scored seven consecutive points to break a 7-7 tie and take early control of the second set. The U.S. got no closer than five points. Davis and Spears each scored three points on kills.

Bulgaria never trailed in the third set, using a 5-0 run to take a 7-2 lead. After the U.S. closed the gap to four points, 13-9, Bulgaria scored the next seven points. Davis scored three points.

The U.S. fell behind 7-4 in the fourth set before using a 5-2 run to even the score at nine apiece on Kelly Kinney kill off hands. A Davis ace and a Taylor block gave the U.S. a three-point lead 13-10 but Bulgaria went on a 10-1 run. The U.S. responded with its own 10-3 run to earn set point on a block by Taylor.

Each team had two set points before Bulgaria converted on its third set point with a block to capture the gold medal.

In Sunday’s third-place match, Poland swept Turkey 3-0 (25-21, 25-21, 25-20) for the bronze medal. There were 24 teams in the tournament.

In a semifinal Saturday, U.S. defeated Poland 3-0 (25-14, 25-18, 25-19).

Outside hitter Suli Davis led the U.S. with 18 points on 13 kills, three blocks and two aces. Opposite Henley Anderson had six kills, three blocks and two aces for 11 points, and middle blocker Jordan Taylor had seven kills and one block for eight points.

Gabrielle Nichols and Cari Spears also scored eight points, with Nichols collecting four kills, three blocks and an ace, and Spears notching six kills, one block and an ace. Devyn Wiest had one ace.



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Romania rout South Africa 24-5 in men’s water polo at World Aquatics Championships in Singapore

Romania rout South Africa 24-5 in men’s water polo at World Aquatics Championships in Singapore Romania on Monday routed South Africa 24-5 (8-0, 3-1, 7-3, 6-1) in a Group A match of the men’s water polo tournament at the World Aquatics Championships in Singapore. The best scorers of team Romania were Francesco Iudean, Vlad Georgescu […]

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Romania rout South Africa 24-5 in men’s water polo at World Aquatics Championships in Singapore

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Romania on Monday routed South Africa 24-5 (8-0, 3-1, 7-3, 6-1) in a Group A match of the men’s water polo tournament at the World Aquatics Championships in Singapore.

The best scorers of team Romania were Francesco Iudean, Vlad Georgescu and Levente Vancsik, with 4 goals each, Andrei Neamtu scored 3, Matei Lutescu, David Bota, Andrei Tepelus, 2 each, Andrei Prioteasa, Mihnea Gheorghe and David Belenyesi, one goal each.

Scoring for the South Africans were Dean Sneddon (2 goals), Ryan Sneddon (1), Matthew Nesser (1) and Carl Germishuys (1).

In the other group match, also on Monday, world runners-up Italy will face Olympic champions Italy.

Romania will play the last match of the group on July 16 against Serbia. AGERPRES (RO – writing by: Mihai Tenea; EN – writing by: Corneliu-Aurelian Colceriu)

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2025 Daily News Fans Boys Volleyball Player of the Year Poll

Agawam boys volleyball celebrates winning D2 state title over Wayland Agawam exacted its revenge for a loss last season, defeating Wayland in four sets to claim their 2nd D2 state championship in the last three years. Bump, set or spike? The 15 candidates for the 2025 Daily news Fans Boys Volleyball Players of the Year […]

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Bump, set or spike? The 15 candidates for the 2025 Daily news Fans Boys Volleyball Players of the Year are among the best in the state.

They are all-state selections, league MVPs and state semifinalists.

Five schools are represented. Marlborough leads the way with four candidates, while Natick and Milford put forth three each.

Vote below:

The poll will remain open for a week until noon Monday, July 21.



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Thailand bow out of VNL 2025 with narrow loss to Canada but avoid relegation

Under the guidance of coach Kiattipong Radchatagriengkai, Thailand fielded their full-strength squad, including Pornpun Guedpard, Pimpichaya Kokram, and Ajcharaporn Kongyot. The Thais made a flying start, racing to a 7-0 lead before comfortably taking the first set 25-17. However, Canada responded in the second and third sets, edging Thailand 25-23 and 30-28 to take a […]

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Thailand bow out of VNL 2025 with narrow loss to Canada but avoid relegation

Under the guidance of coach Kiattipong Radchatagriengkai, Thailand fielded their full-strength squad, including Pornpun Guedpard, Pimpichaya Kokram, and Ajcharaporn Kongyot.

The Thais made a flying start, racing to a 7-0 lead before comfortably taking the first set 25-17. However, Canada responded in the second and third sets, edging Thailand 25-23 and 30-28 to take a 2-1 lead.

Thailand bow out of VNL 2025 with narrow loss to Canada but avoid relegation

Thailand fought back valiantly in the fourth set, narrowly winning 25-23 to level the match and secure a vital point that guaranteed their VNL survival regardless of the final result.

In the deciding fifth set, the two sides traded points evenly, but Canada managed to clinch the win with a tight 15-13 finish.



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How Lake Worth Christian volleyball built a dynasty built on loyalty

Terri Kaiser speaks to audience following “Volley for the Cause” event Lake Worth Christian’s Terri Kaiser addressed the audience following a “Volley for the Cause” event put on in support of her battle against cancer. Lake Worth Christian has produced the most Player of the Year awards and state championships in Palm Beach County over […]

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  • Lake Worth Christian has produced the most Player of the Year awards and state championships in Palm Beach County over the past 25 years.
  • Head coach Terri Kaiser reflects on her 37 years with the program and its success.
  • Kaiser emphasizes the program’s focus on player loyalty and development over short-term gains.

Head coach Terri Kaiser hails volleyball as the ultimate team sport, and under her watch, Lake Worth Christian has become the ultimate volleyball program when it comes to Palm Beach County.

The Palm Beach Post’s “Summer Celebration” series takes a look at the last 25 years in each sport, but one would have to go long beyond that to find the roots of Kaiser’s impact on Lake Worth Christian’s community.

A bricklayer, in the truest sense.

Entering her 37th year at the school — split into two stretches — Kaiser remembers laying pipe in the ground to help expand what was at that point a one-building school.

“We didn’t build the gym until the 90s,” she said. “This is very important: Lake Worth Christian encouraged students first, and athletes followed.”

But when it came time for athletics, Kaiser quickly made her mark.

Surprisingly, she didn’t start out coaching volleyball.

Looking back at her career as a multi-sport athlete in high school and college, Kaiser admitted that softball was her best sport and is in fact what she started coaching in her first years at Lake Worth Christian.

But then she was asked about coaching volleyball, and a moment’s hesitation transformed over the years into a dynasty-like run perhaps unlike any other in the county.

Part of that is because as the sport has evolved, Kaiser has evolved right along with it.

“Volleyball is one of those sports that has evolved, changed, more than any other sport,” she said, pointing to a number of rule adjustments. “The rules keep changing. Volleyball, in the past 25 years has gone from best two out of three games to three out of five now. If you’re not doing it 12 months out of the year and touching the volleyball and playing the club circuit, you can’t evolve to be that next-level player.”

In her time at Lake Worth Christian, Kaiser has become a coach that surrounds herself with the game throughout the year, and she says that’s made as big a difference as any in helping the program find success.

“I think what’s evolved for Lake Worth Christian volleyball is the consistency, the willingness of me and other people that coach with me in the program to stay involved for the last 25 years in a 12-month program.”

Kaiser’s dedication to the program matches the importance it carries for her, in her heart.

Lake Worth Christian carries a unique sense of community for Kaiser, but it goes deeper than that.

It’s family, in the literal sense.

All four of her kids attended the school from kindergarten through senior year, and all four went to college at Palm Beach Atlantic. While Joy VanDyke remains coaching at Cardinal Newman after coaching for a time with her mother, two live in North Carolina and one lives in Texas, now.

The roots are the same, though, a testament to Kaiser’s depiction of loyalty being the hidden truth behind why the Lake Worth Christian volleyball program has been so successful.

“I think loyalty speaks a lot,” Kaiser said, who then took a moment to reflect on all of the players of the last 25 years and beyond that had won The Post’s Player of the Year recognition.

“Everyone, if you look at the list, they pretty much all were at Lake Worth Christian for longer than two years,” she said. “They didn’t just come in when the program was good. They came into the program from the beginning. Their ‘claim to fame’ — is that a good phrase? — would be, they were loyal. They were consistent. They stayed. And that’s different than what you have in the world right now.”

The idea of family extends to those players she’s coached, too.

Rather than focusing on the state championships under her watch — 2011, 2012, 2015, 2019, 2020, with another four runner-up finishes — Kaiser instead spoke with excitement about a cross-country trip she has planned this week.

The veteran coach is traveling to Texas to watch former Lake Worth Christian standout Sarah Franklin play in the Volleyball Nations League as the star outside hitter and former Player of the Year continues her Olympian-sized dreams.

In the era of instant gratification, it’s players like Franklin and others that Kaiser said stayed in the Defenders program and took the time to develop and play as year-round players.

And in that light, going forward, Kaiser says that while the question of best program in the last 25 years is an interesting one, she asks an intriguing follow-up.

“What school is going to give the biggest incentive to play there? It might be a unique year to do a ‘who had the most successful program in 25 years for each spot’ story. A good question would be, are they going to continue down that path?”

Certainly, it’s a question that will be answered in time. But for Kaiser, there is no time like the present, and her love for volleyball is as strong as ever.

Alex Peterman covers high school sports for The Palm Beach Post. He can be reached at apeterman@gannett.com.

Girls Volleyball Player of the Year winners (2000-25)

  • Lake Worth Christian – 11
  • Boca Raton – 4
  • Jupiter – 4
  • Olympic Heights – 4
  • Boca Raton Christian – 3
  • King’s Academy – 3
  • Palm Beach Gardens – 3
  • Benjamin – 2
  • St. John Paul II – 2
  • Spanish River – 2
  • Wellington – 2
  • Glades Day – 1
  • Jensen Beach – 1
  • Martin County – 1
  • Oxbridge Academy – 1
  • Royal Palm Beach – 1
  • Suncoast – 1
  • Trinity Christian – 1

Palm Beach County girls volleyball state championship (2000-25)

  • Lake Worth Christian – 5
  • Olympic Heights – 3
  • Boca Raton – 2
  • King’s Academy – 1
  • Spanish River – 1
  • Suncoast – 1



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“People follow me because they want realness”

Tilly Kearns on addressing periods in sports: ‘It’s not taboo’ Outside the pool, her bond with water polo is just as strong. Over 630,000 followers across various social media platforms tune in to watch the Australian give regular updates on the life and times of a water polo athlete. And it’s easy to see why. […]

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Tilly Kearns on addressing periods in sports: ‘It’s not taboo’

Outside the pool, her bond with water polo is just as strong.

Over 630,000 followers across various social media platforms tune in to watch the Australian give regular updates on the life and times of a water polo athlete. And it’s easy to see why.

Just like her online presence, Kearns is affable, charmingly funny and above all honest, and it’s the latter quality she believes is why people have gravitated towards her content.

“I just like to capture little moments. And that’s why it is really authentic and organic and nothing’s really curated too much,” she says of her online profile.

Even its origin story has a certain genuineness to it, with Kearns confessing she first started a dedicated Instagram page in high school.

“The girls of my school convinced me to make it, but I made a page called ‘Official Tilly Kearns’ and it was just like a joke with me and my friends but it got such a good reception and I was like, ‘Hang on, maybe I actually do have a bit a knack for this!'”

It came as a surprise to Kearns that the page would flourish with interest.

“I thought it would start and stop there at the Olympics, but it just kept going. And then I thought it was quite beautiful that I could share the whole journey from the end of the Tokyo Olympics right until Paris, and everyone who was with me from the beginning, got to share the whole journey instead of just tuning in for the two weeks of the Olympics and then tuning out and saying, see you in another four years.”

Life on a college campus, an American Football-playing boyfriend, Justin Dedich, who would eventually join the NFL, a look at the realities of water polo training – so much of Kearns’ experience as an athlete is available to view through her channels.

And while the energy is mostly fun, Kearns has also found herself unexpectedly addressing more serious topics, including the subject of losing periods in elite sports and diet.

“To me, that is like every day, and it’s insane that other girls don’t talk about that. Because me and my teammates are just so open, almost disturbingly so. We know everything about each other, we’ve seen everything, there are no boundaries between me and my teammates,” Kearns says, talking about the subject of periods. “It wasn’t until I just posted something that I didn’t think twice about, and it got a great response. And people were asking to hear more, and I was kind of shocked that I was like, ‘Oh, does not everyone talk like this? Am I, are we the weird ones?’”

Calmy and casually, Kearns collected questions and began addressing them. Revealing how she had lost her period at the age of 17, and thinking it was a good thing. It wasn’t until she overheard conversations with older teammates that she recognised what had happened wasn’t healthy.

“It’s the sisterhood,” she says. “They become your sisters, and everything’s so open. And the older girls in my team, when I was young and coming through, helped me grow up, and they helped me see a lot about the world and understand a lot of things that I realised that I was actually so lucky to have that, and not everyone has that.

“So I guess on the internet, if people want to turn to me to be that person, that’s great. But it is so important because it’s not taboo. It’s just the way life is, as it should be. Absolutely no shame around it.”



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