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2025

And the third bit is we’ve even started the integration in music videos right now. We’ve had a music video integration in Ayushmann and Darshan Raval’s new song. So we are very well ensconced in today’s pop culture, and we’ll continue to build on this. And the last leg is tech? From a creativity lens, […]

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2025

And the third bit is we’ve even started the integration in music videos right now. We’ve had a music video integration in Ayushmann and Darshan Raval’s new song. So we are very well ensconced in today’s pop culture, and we’ll continue to build on this.
And the last leg is tech?
From a creativity lens, it has asked marketers how interactive and engaged they can keep their consumers. From a business perspective, it has helped us with data modeling, enabling insights into marketing, sales, and production and increasing efficiencies in the system.
“Consumers are engaging across music, sports, gaming, and entertainment. With media landscapes becoming increasingly fragmented, marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms,” he explains.
Reflecting on Bisleri’s journey through 2024, Malhotra emphasizes the brand’s focus on connecting with Gen Z by aligning itself with contemporary pop culture, sports marketing, sustainability, and technological innovation. He highlights how Bisleri has transferred its iconic legacy to the next generation while staying true to its core values of quality and trust.
What disruptive trends are you foreseeing for 2025?
In 2025, experiential marketing is making a powerful comeback, believes Tushar Malhotra, Director of Sales and Marketing at Bisleri International.
Today’s consumers want everything at the hit of a button. We are extremely big on technology, where we have our own app, which is growing, almost doubling year on year. Predominantly, it is for our returnable 20-liter jar business, which is going to our consumers’ and our clients’ homes, and that app is working really well for us.
Tie-ups with some of the largest educational institutes in the country, like Amity, Punjab University, Madras Christian College, Manipal, also is an important of our approach.
What were the key highlights for you and your teams in 2024?
How has the rise of AI impacted the industry this year?
Secondly, what we’ve also done is that we’ve had so many limited edition packs with movies. In fact, we’ve had two international movies also from a limited edition pack perspective, which are Transformers One and Gladiator 2 right now. And we’ve done almost everything in Bollywood and in the South.
For recycling, we’ve launched a textbook with CEE, which is going to be part of the school curriculum right now. We’ve introduced a water credit approach, which we are fostering for the industry to work on because India is a water-scarce country. We have 4 or 5% of the world’s groundwater freshwater, but close to 15-20% of the population. So, we are championing that as well. We have rainwater harvesting initiatives called Nayi Umeed, where we built and repaired hundreds of check dams over a period of time. We’ve also built a reservoir in Ladakh. If you look at Ladakh, there is water scarcity for six months a year. So we’ve been taking that mantle as well, and we have rainwater harvesting practices in most of our factories.
Experiential marketing is coming back with a bang. Consumers are engaging across music, sports, gaming, and entertainment. Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms.
We started with this mission of connecting with Gen Z’s. And there were four or five pillars that we were looking to build on, and it is the transference of an iconic legacy brand to the next generation that we are pushing for right now.
If I talk about sports properties, we have had five IPL teams as hydration partners. We have seven ISL teams, and we have UTT. We do all the marathons in India and the Middle East as well, where we’ve done the Dubai Marathon, Ras Al Khaimah Marathon. We were part of the UAE ILT20 league also, where we were partnering with four or five of the teams over there. And everything that has to do with sports. We are partners for the Professional Golf Tour of India as well. We’ve done Taekwondo international championships in India and Ultimate Table Tennis. We are part of every genre of sports. We are seen as a brand which is championing sports in the country.
We are proudly a plastic and water-positive organization where our program Greener Promise has released multiple sustainability reports with TERI Institute, which sort of outlines this to our consumers as well.
We’ve got a consumer film also going on, where we are talking about plastic circularity. We have our initiative called Bottles for Change, where we have reached out to more than six lakh people this year, educating them about how to responsibly dispose of plastic.
Edited excerpts:
We’ve approached a dark store model where we’ve set up service agents in high-velocity pin codes, enabling us to manage our delivery promise and logistics in a very efficient manner. And to sum it all up, we’ve also launched in the UAE last year. This year, we’ve expanded that footprint to become a truly global brand moving into the future.
You mentioned sustainability. How have you made that a key lever in your marketing and brand strategies?
So, if I look at it, the first part was to be integrated into today’s pop culture, which is what the times identify with. And we began the year with a bang by announcing our celebrity endorsement by Deepika Padukone, who we signed on as a global brand ambassador for us with a Drink It Up campaign. She’s also part of our packaging. Deepika and our values also resonate a lot, and we’ve been able to add that international premium imagery, the sophistication, and style she brings along with her as well.

NIL

How Will the Proposed New College Sports Commission Enforce House Settlement Rules?

On the heels of a stunning announcement by the NCAA ahead of the pending House settlement announcement, the power that shifted to individual conferences has taken on new form in the Power Four. NCAA President Charlie Baker all but ended their enforcement of amateurism—a thinly veiled one with the state of college football and basketball—acknowledging […]

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On the heels of a stunning announcement by the NCAA ahead of the pending House settlement announcement, the power that shifted to individual conferences has taken on new form in the Power Four.

NCAA President Charlie Baker all but ended their enforcement of amateurism—a thinly veiled one with the state of college football and basketball—acknowledging that the creation of the new entity, the College Sports Commission, will assume that deferred responsibility.

The question is; what precisely is the College Sports Commission and what role does it play in college sports and the ever-evolving NIL landscape?

Intriguingly, Yahoo! Sports Insider Ross Dellenger’s report on the new enforcement entity was tied to the recent Tennessee Senate Bill that allows in-state schools to move freely in the revenue-sharing era of NIL without fear of adverse action by the NCAA.

In essence, the drafted “Membership Agreement” that has been in the works since February would require power conference members to waive their right to sue the commission.

The stunning consequences include being kicked out of the conference or risking being blackballed by the Power Four should schools elect not to sign. 

“You have to sign it,” one athletic director said. “Or we don’t play you.”

This new agreement is likely to lead to a multitude of legal issues.

For one, it’s concerning to sign something that proscribes following state laws. Compounding this concern is the potential eviction from the conference should schools fail to comply.

That’s what the Tennessee law set out to combat, as it specifically prohibits adopting and enforcing rules that violate state law and consequential interference with schools’ membership statuses.

Moreover, the law protects schools in the state from not abiding by rules that violate antitrust law. 

The Deloitte-run NIL clearinghouse known as “NIL Go,” an entity that will strictly enforce booster payouts, is the subject of that intense scrutiny.

As Dellenger reports, Deloitte officials shared alarming news with athletic directors and coaches at last week’s ACC spring meetings that 70% of past deals from booster collectives would have been denied. 

They also stated that they would have approved 90% of deals from public companies. 

However, Deloitte prefaced that announcement with figures shared in March, which should give pause regarding the encouraging 90% approval rate. 

The value of about 90% of those deals was less than $10,000, and 99% were under $100,000.

That implies a severely restricted future where the clearinghouse will threaten millions in earning potential that athletes previously received via collectives backed by boosters that are thinly veiled as endorsement deals—aka pay for play.

That will likely receive antitrust challenges, but it appears that the members who sign the affiliation agreement cannot be a party to them.

The comments included by athletic directors suggest that schools want to go back to an era where they stop circumventing the rules. 

These new state NIL laws are essentially permissions to do just that. It may be enticing for schools to follow them and seek competitive advantages, but the majority is direly searching for stability in the sport. 

This membership agreement presents an imperfect solution, particularly when schools feel all but coerced into signing it.

However, since the NCAA declined to be a part of a clear enforcement future, someone must intervene to halt the circumventions and chaos in college sports.



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White House halts Donald Trump’s plan for college sports commission amid ongoing legislation talks, per report

The White House has put President Donald Trump’s plans for a college sports commission on pause, according to Yahoo Sports’ Ross Dellenger. There’s no clear timeline for how long the plans will be halted, but the roadblock appears to be a product of Senate negotiations over ongoing college sports legislation. President Trump initially constructed plans […]

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The White House has put President Donald Trump’s plans for a college sports commission on pause, according to Yahoo Sports’ Ross Dellenger. There’s no clear timeline for how long the plans will be halted, but the roadblock appears to be a product of Senate negotiations over ongoing college sports legislation. President Trump initially constructed plans for the commission with the intent to gather information on college athletics’ most pressing issues and solve the types of problems stakeholders — including coaches and conference commissioners — have been vocalizing for years.

Texas Tech booster Cody Campbell and former Alabama coach Nick Saban were set to hold prominent roles on the commission, but the latter pumped the brakes after he emerged as a potential co-chair.

“I know there’s been a lot of stuff out there about some commission or whatever. I don’t think we need a commission,” Saban said. “I’ve said that before. I think we need — we know what the issues are, we just have to have people who are willing to move those and solve those and create some solutions for some of those issues. I’m all for being a consultant to anybody who would think that my experience would be beneficial to helping create some of those solutions.”

Saban is among the countless current and former coaches to speak up with concerns over name, image, and likeness (NIL), the transfer portal and the future of Olympic sports. He spoke with Trump earlier this month ahead of the University of Alabama commencement, at which both addressed the graduating class, discussing with the President the need for NIL reform.

Senator Tommy Tuberville, a former college football coach who made stops at Auburn and Ole Miss, among others, was also heavily involved in building the commission.

SEC and Big Ten will be thrilled

The two most powerful college sports conferences stand to gain the most from the status quo. The unregulated NIL and transfer portal eras benefited the SEC and Big Ten disparately as the richest and most prominent programs distanced themselves from the pack. Legislation to level the playing field could empower the rest of the Power Four and put the ACC and Big 12 on more equal footing.

House v. NCAA settlement takes center stage

With the presidential commission on pause, all eyes turn to the House v. NCAA settlement, which promises to bring substantial change of its own to the college athletics landscape. The arrival of revenue sharing and an NIL clearinghouse, on paper, accomplish some of the same goals as the paused commission.

The settlement terms include a $20 million revenue sharing cap for universities to split among student-athletes. It paves the way for schools to pay their players directly for the first time in NCAA history. NIL deals will supplement student-athletes’ revenue sharing income but must be approved by the soon-to-be-established clearinghouse, which will determine the validity of such deals and prevent schools from using them to circumvent the salary cap.





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Vols’ Zakai Zeigler sues for fifth year of eligibility, citing NIL pay

Tennessee’s Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025. Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in NIL money if […]

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Syndication: The Knoxville News-SentinelTennessee’s Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.

Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in NIL money if he isn’t allowed to play in 2025-26.

Zeigler’s lawsuit requests a preliminary injunction allowing him to play a fifth season and arguing he will suffer irreparable harm without immediate relief, with schools currently finalizing rosters and settling NIL deals.

According to the Knoxville News Sentinel, Zeigler’s lawsuit challenges the NCAA’s redshirt rule in which players are allowed to play a fifth year if they sit out a year of competition.

Zeigler played four consecutive seasons for the Volunteers from 2021-22 through 2024-25. He argues that he should get be allowed a fifth year of eligibility and its earning potential instead of being punished for not taking a redshirt year, per the News Sentinel.

“All NCAA athletes should be eligible to compete and earn NIL compensation during each year of the five-year window — not just those selected to redshirt,” the court filings state.

Zeigler filed his suit in the Eastern District of Tennessee. In it, he claims he could make between $2 million and $4 million in name, image and likeness money in 2025-26 after making $500,000 in 2024-25.

The lawsuit calls a fifth year “the most lucrative year of the eligibility window for the vast majority of athletes.”

Zeigler set the Tennessee career records for assists (747) and steals (251). The three-time All-SEC pick and two-time league defensive player of the year averaged 11.3 points, 5.4 assists and 2.6 rebounds in 138 career games (83 starts).

He graduated this month from Tenneseee and plans to pursue a graduate degree.

–Field Level Media



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Tracking UAB's May Transfer Portal Signees

BIRMINGHAM – The UAB football team has signed nine transfers during the May portal window who will join the Blazers for the 2025 season. Below is a list of the nine new players. Jeremiah Vessel – DB – 5-11, 190 – R-So. – Baton Rouge, La./Bishop Gorman HS/New Mexico State/UNLV AT UNLV:2024: 12 GP, 10 tackles, 1 […]

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Tracking UAB's May Transfer Portal Signees

BIRMINGHAM – The UAB football team has signed nine transfers during the May portal window who will join the Blazers for the 2025 season. Below is a list of the nine new players.
 
Jeremiah Vessel – DB – 5-11, 190 – R-So. – Baton Rouge, La./Bishop Gorman HS/New Mexico State/UNLV
 
AT UNLV:
2024: 12 GP, 10 tackles, 1 TFL, 1 Sack, 1 INT
 
AT NEW MEXICO STATE:
2023: 6 GP, 11 tackles, 2.5 TFL, 2 PBU
 
Marquise Collins – RB – 5-9, 210 – R-So. – Bryan, Texas/College Station HS/Duke
 
AT DUKE:
2024: Did not play
2023: 2 GP, 1 carry for 15 yards
 
Delvon Gulley – DB – 6-1, 186 – So. – Saraland, Ala./Saraland HS/Alabama A&M
 
AT ALABAMA A&M:
2024: 11 GP, 29 tackles, 3 INT, 4 PBU
 
Kyrik Mason – OL – 6-3, 285 – R-Sr. – Columbia, Md./St. John’s Catholic HS/Monmouth/Georgia State
 
AT GEORGIA STATE:
2024: 2 GP
 
AT MONMOUTH:
2023: 10 GP
2022: 2 GP
2021: DNP
 
Jailen Holmes – WR – 5-10, 172 – R-Jr. – Huntsville, Ala./Madsion Academy/Independence Community College/Oregon State
 
AT OREGON STATE:
2024: 1 GP vs. Air Force and redshirted
2023: DNP
 
AT INDEPENDENCE CC:
2022: 9 GP, 13 catches, 164 yards, 12.6 avg., 18.2 yards/game
 
Daniel Mincey – OL – 6-4, 290 – R-Fr. – Pompano Beach, Fla./Cardinal Gibbons/Kentucky
 
AT KENTUCKY:
2024: 1 GP vs Southern Miss
 
Nelson Ramirez – OL –6-6, 292 – Jr. – Newnan, Ga./East Coweta/College of San Mateo
 
AT COLLEGE OF SAN MATEO:
2024: 12 GP…Helped San Mateo go 12-1 and win the CC National Championship
2023: Helped San Mateo to an 11-2 record
 
Brandon Sneh – OL – 6-6, 316 – R-Jr. – Philadelphia, Pa./Neumann Goretti/Elizabeth City State Univ./Wagner/Kansas State
 
AT KANSAS STATE:
2025: Participated in spring football
 
AT WAGNER:
2024: 11 GP/11 GS
 
AT ELIZABETH CITY STATE UNIV:
2023: 10 GP/10 GS
2022: 4 GP
 
Isaiah Crozier – CB – 6-0, 175 – R-So. – Pickerington, Ohio/Pickerington Central/Youngstown State
 
AT YOUNGSTOWN STATE:
2024: 9 GP, 10 tackles, 1 PBU
2023: 1 GP, 1 tackle
 
2025 TICKET INFORMATION
2025 UAB Football season tickets are on sale now and can be purchased by clicking here. Learn more about football season tickets, pricing and tailgating options here, or by contacting the UAB Athletics Ticket Office at (205) 975-UAB1. Fans may also request additional information here.
 
Your Support Fuels Success!
With your help, Blazer Student-Athletes are given the resources, tools, and opportunities they need to achieve greatness. Every contribution you make directly supports our teams, ensuring they excel not only on the field but in the classroom as well. We invite you to renew your support to UAB Athletics today and for more information on ways to show your generosity through the Blazer Scholarship Fund, capital initiatives, and sport specific giving go to blazerboosters.com or call Blazer Boosters at (205) 996-9969.
 

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Alabama Five-Star Quarterback Uses Lucrative NIL Dollars to Buy Mom New Car

Amid the negative atmosphere of NIL in the college football landscape as the NCAA has made landmark decisions ahead of the impending House settlement, some feel good stories exist. There have been several stories of players signing multi-million-dollar deals and buying luxury items for themselves. There are several stories of players using their NIL deals […]

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Amid the negative atmosphere of NIL in the college football landscape as the NCAA has made landmark decisions ahead of the impending House settlement, some feel good stories exist.

There have been several stories of players signing multi-million-dollar deals and buying luxury items for themselves. There are several stories of players using their NIL deals to better the lives of those around them.

Alabama Crimson Tide freshman quarterback Keelon Russell joined the latter group with his first big NIL purchase.

Rather than making a splashy purchase for himself, the five-star recruit bought his mom a new luxury Mercedes-Benz car that he and his mom shared on social media.

Russell, who has a $1.3 million On3 NIL valuation, is well-positioned for success in the NIL landscape, but he prioritized his family’s needs.

He’s currently competing for the starting job with the Crimson Tide alongside Austin Mack and Ty Simpson, though Simpson is said to have the edge to be the starter based on his experience.

As Russell assimilates and battles through summer workouts and fall camp, he’s capitalized on his name, image and likeness before even taking a college football snap.

With his million-dollar valuation, Russell ranks No. 37 in On3 Sport’s college football NIL rankings and second among incoming freshmen behind Michigan Wolverines quarterback Bryce Underwood.

The 18-year-old has a sage outlook on NIL as a young player, as he shared his biggest lessons about NIL all the way back in February, speaking with media during Super Bowl LIX.

“The best advice was to understand what’s coming towards you,” Russell said in an interview with On3 Sports. “Understand that your profile is your profile. Understand that your name is your name. Building that is the most successful thing that you can do, especially with how the NIL space is getting bigger. The performances of the platforms are getting way more advanced. NIL is something that takes away from the aspects of football. Somebody told me, focus on the key things.”

It’s true that college athletes need to build up their name, and a lot of that comes from their play on the field, something Russell seems to keenly understand.

“NIL is a great thing, but focus on your key things and NIL’s gonna come,” Russell said. “All the stuff’s gonna come. Focus on football, and the NIL space is gonna come. Your profile is your profile. You do good, your profile is gonna be on the rise.”

Russell has this offseason to focus on his craft ahead of the 2025 college football season. In terms of “doing good,” however, Russell has already succeeded in that aspect by using his NIL funds to give back to his mom.



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Jerome Tang, Kansas State Given Poor Grade Mostly Due To NIL Failures

Under normal circumstances, the Kansas State basketball season wasn’t all that bad. The Wildcats finished under .500 for the first time since 2021-22. It was the first losing record during coach Jerome Tang’s tenure. It led to ESPN giving the Wildcats a D grade for the season. But it wasn’t solely because of performance. The […]

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Under normal circumstances, the Kansas State basketball season wasn’t all that bad. The Wildcats finished under .500 for the first time since 2021-22. It was the first losing record during coach Jerome Tang’s tenure. It led to ESPN giving the Wildcats a D grade for the season.

But it wasn’t solely because of performance. The Wildcats were among the most scrutinized programs in the country because the amount of money spent in NIL.

“The NIL era has altered the way a team’s potential is analyzed,” the ESPN article read. “The more a team spends, well, the more their fans expect. That’s what happened with Kansas State this past season.”

Big money was spent on transfers Coleman Hawkins, Dug McDaniel and Achor Achor. They were expected to build on the progress made by Tang.

“Coleman Hawkins, a transfer from Illinois, reportedly made $2 million after he picked the Wildcats over a list of other elite programs — and he wasn’t the only highly compensated transfer whom Jerome Tang added,” the ESPN article stated. “But the team missed the mark. Tang and Michigan transfer Dug McDaniel weren’t on the same page, and Samford transfer Achor Achor left the team for personal reasons after playing just seven games.”

Kansas State was among six teams in the Big 12 given D grades, joining Kansas, Arizona State, Utah, Cincinnati and Baylor. Colorado received the only F.

MORE K-STATE NEWS

Steelers Legend Paving The Way For Former K-State’s Will Howard

Will Howard Excited To Possibility Learn From Aaron Rodgers

Two K-State Players Receiving Heisman Hype Ahead 2025 Season



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