NIL
2025 MAC college football projections, preview
“There’s a lot of people talking about Group of 5, Power 4, the money and the resources and NIL. It’s about the players and it’s about lining up and banging heads and [may] the best man win. You saw that [Saturday].” — Northern Illinois athletic director Sean Frazier, after the Huskies’ 2024 upset of Notre Dame.
The MAC is proof that a big tent can produce occasionally incredible things. As college football keeps trending toward closing up shop and distributing more money to fewer schools, and as the idea of a so-called “super league” — one that would either limit or completely eliminate opportunities for MAC-level schools — continues to waft around, this league and its teams keep trying to find ways to make noise. NIU’s big moment in 2024 proved that, given enough opportunities, they can still do so. In the past 25 seasons, MAC teams have scored 78 wins over power-conference teams, and while nearly half of those have come from NIU (14), Bowling Green (12) and Toledo (11), 14 current and former MAC programs have posted at least one.
Current circumstances are making things awfully difficult, though. The bottom half of the MAC has always been pretty shaky, and 2024 was no exception: MAC teams occupied four of the bottom 15 slots in the year-end SP+ rankings, which also ranked 0-12 Kent State as the worst FBS team in four years. Then came a brutal offseason in which (A) NIU arranged to leave for the Mountain West in 2026, (B) MAC teams got hit harder than anyone else by the transfer portal and general attrition (the MAC’s 41.1% returning production average was more than 12 percentage points below the national average), (C) the reigning conference champion (Ohio) lost head coach Tim Albin to a Charlotte program that has had just one winning season ever in FBS, and (D) Bowling Green head coach Scot Loeffler left for an NFL position coach job in the spring.
In a college football universe with NIL money and unrestricted transfers, continuity is growing increasingly difficult in MACtion country. But the conference still boasts some proven coaches and high-level talent, and stars will inevitably emerge. Let’s preview the MAC!
Throughout the summer, Bill Connelly will preview every FBS conference, ultimately including all 136 FBS teams. The previews will include 2024 breakdowns, 2025 previews and team-by-team capsules.

2024 recap
NIU stole the early headlines, but injuries and offensive struggles rendered Thomas Hammock’s Huskies an afterthought in the conference race. By midseason, it became increasingly clear that Ohio and Miami (Ohio) were the MAC’s safest bets. Miami beat Ohio 30-20 in the regular season, but the Bobcats’ offense ignited from there, averaging 36.7 points during a season-ending seven-game winning streak that included a 38-3 throttling of Miami in the MAC championship game.
Continuity table
The continuity table looks at each team’s returning production levels (offense, defense and overall), the number of 2024 FBS starts from both returning and incoming players and the approximate number of redshirt freshmen on the roster heading into 2025. (Why “approximate”? Because schools sometimes make it very difficult to ascertain who redshirted and who didn’t.) Continuity is an increasingly difficult art in roster management, but some teams pull it off better than others.
From Miami corner Raion Strader (Auburn) to Bowling Green running back Terion Stewart (Virginia Tech) to NIU quarterback Ethan Hampton (Illinois) to Ball State tight end Tanner Koziol (Houston) to a number of high-level Ohio defenders, MAC teams lost numerous stars to power-conference schools. In all, eight MAC teams (including four with new head coaches) rank in the bottom 18 in returning production.
Toledo and Buffalo mostly avoided the same fate, however. The Rockets and Bulls both rank in the top 50 in returning production, and during an intriguing nine-win season in which his Bulls improved from 119th to 87th in SP+, second-year Buffalo head coach Pete Lembo was able to build a solid base of redshirt freshmen as well.
Despite losing Albin, Ohio attempted continuity by promoting offensive coordinator Brian Smith to head coach, and he was able to hold on to at least a few key pieces, including quarterback Parker Navarro, left tackle Davion Weatherspoon and safety DJ Walker. SP+ suggests that might be enough to keep the Bobcats in MAC contention.
2025 projections
Only four teams start out with top-100 projections, and they make sense: They’re the two who played in the title game last year (Ohio and Miami) and the two who return the most from 2024 bowl teams (Toledo and Buffalo). The odds of at least one of those teams clicking and playing at a top-50 or top-60 level are pretty good.
The odds are also pretty good that the bottom portion of the conference is going to be awfully poor. UMass returns to the MAC with a new coach (former Rutgers assistant Joe Harasymiak) and almost no expectations, and four of the bottom five slots in the recent SP+ projections went to MAC teams.
(* Akron is ineligible for the postseason due to APR issues.)
The aforementioned four top-100 teams have a combined 65% chance of winning the conference title. But I guess that means there’s still a greater than one-in-three chance of an underdog run, huh?
Five best games of 2025
Here are the five conference games that feature (A) the highest combined SP+ ratings for both teams and (B) a projected scoring margin of less than 10 points.
Oct. 11: Toledo at Bowling Green. Most of the MAC’s biggest games take place once the conference shifts to midweek MACtion games in November, but this will be an early tone-setter between a talented Toledo team with a navigable early schedule and a BGSU team with quite a few question marks and an intriguing new head coach in Eddie George.
Nov. 4: Miami (Ohio) at Ohio. Last year’s two best teams jockey for position. Miami is a projected favorite in the five games preceding this one.
Nov. 12: Toledo at Miami (Ohio). Two MACtion weeks, two huge games for Chuck Martin’s RedHawks.
Nov. 19: Miami (Ohio) at Buffalo. Make that three huge games in three weeks for Miami.
Nov. 28: Ohio at Buffalo. Buffalo’s schedule offers up a massive opportunity: After the season opener against Minnesota, Lembo’s Bulls are projected favorites in 10 straight games before Ohio visits over Thanksgiving weekend.
Conference title (and, technically, CFP) contenders
Toledo Rockets
Head coach: Jason Candle (10th year, 73-40 overall)
2025 projection: 72nd in SP+ (77th offense, 63rd defense), 8.8 average wins, 6.4 conference wins
It feels impossible to adequately evaluate Jason Candle. On one hand, despite running the program with more consistent investment and high-quality recruiting than any conference mate, he’s won only two MAC titles in 10 years. It’s always going to feel like the title rate should be higher than that for the Rockets.
On the other hand, Candle’s Rockets have won 11 games twice and have taken down Arkansas, Iowa State, BYU, Mississippi State and Pitt (the last two were both in 2024). His next win will be his 74th at UT, passing Gary Pinkel’s total for the most in school history. He fielded some awesome offenses early in his tenure, and when the Toledo defense crumbled a few years ago, he made a fantastic defensive coordinator hire (Vince Kehres) to right the ship. He’s never finished with a losing record. Basically, he’s been good enough to keep his job but not quite good enough to get hired away by power-conference programs. And with solid continuity (especially at QB and in a very good secondary), it sure feels like he’ll have a chance at a third MAC title this season. After a season-opening visit to Kentucky, the Rockets are projected favorites in every remaining game.
Beating Mississippi State (by 24!) and Pitt but losing to Akron, among others, certainly suggests things went sideways for a bit last year. The main reason was an offense that slipped to 88th in offensive SP+, the worst ranking of the Candle era. The Rockets scored 15 or fewer in four MAC games, losing all four, and the run game was the primary culprit: The Rockets were just 124th in rushing success rate. The line was leaning on youngsters, and the RBs didn’t break nearly enough tackles.
Candle didn’t make any major staff changes but brought in four offensive line transfers, plus running backs Chip Trayanum (Kentucky) and Kenji Christian (NC A&T), to shore things up. If those moves work, the passing game, featuring veteran quarterback Tucker Gleason, last year’s leading receiver Junior Vandeross III and NIU transfer Trayvon Rudolph — and, perhaps, sophomore and former star recruit Zy’marion Lang — could be the primary beneficiary.
There are fewer questions on defense, where Kehres’ unit has averaged a 55.0 defensive SP+ ranking over the last three seasons. Granted, every starter in the front six is gone, but end Malachi Davis and tackle Martez Poynter are sturdy veterans, and the portal brought players like end Louce Julien (6.5 TFLs at UMass) and linebacker Hudson Miller (five starts at Purdue). The secondary was the strength of the UT defense last year, and five of last year’s top seven return, including a dynamite nickel back in Braden Awls. Sophomore transfers Amare Snowden and Braedyn Moore, both former blue-chippers from Wisconsin, could contribute quickly too.
Ohio Bobcats
Head coach: Brian Smith (first year)
2025 projection: 80th in SP+ (83rd offense, 79th defense), 7.4 average wins, 5.7 conference wins
Ohio won 10 games under Tim Albin in both 2022 and 2023 but lost an incredible 10 starters, led by quarterback Kurtis Rourke (Indiana) and all-conference tackle Kurt Danneker (Baylor), to power-conference transfers. It was an absolute bounty of talent walking out the door. And then the Bobcats won 11 games and a MAC title in 2024. It was easily one of the best coaching performances of the season. But instead of attempting to pull off a similar magic act in 2025, Albin left for a new project at Charlotte, and OC Brian Smith moved up to the bigger office.
In quarterback Parker Navarro (2,423 passing yards, 1,143 non-sack rushing yards in 2024), left tackle Davion Weatherspoon, safety DJ Walker and corner Tank Pearson, plus returning running back Sieh Bangura (who transferred to Minnesota in 2024 but returned), Smith kept some proven pieces in Athens, and by MAC standards, continuity levels aren’t too bad. But the concept of the double-dip is still a scary one. They still must replace their leading receiver, at least three starting offensive linemen, at least four rotation linemen and basically every linebacker for the second straight season. Even if you survive major turnover once, having to do so year after year — and while changing head coaches, no less — certainly brings about more opportunities for regression.
Bangura’s return is a welcome one; he and Navarro form one of the most proven MAC backfields, but they’ll have an awfully new line in front of them. Those responsible for only 20 of last year’s 70 OL starts are back, and four transfers, including small-school starters Nick Marinaro (Dartmouth) and Josh Waite (Shippensburg), might have to make immediate contributions. Leading receiver Coleman Owen is gone too, potentially leaving a big-play void.
Smith wisely held on to defensive coordinator John Hauser, whose first Bobcat defense kept opponents both inefficient and nonexplosive in 2024.
Like Toledo, Ohio boasts far more proven entities in the back than in the front. The combination of Walker, Pearson, nickel Adonis Williams, transfers Rickey Hyatt Jr. (South Alabama) and Ronald Jackson Jr. (Montana) and perhaps a youngster like sophomore Tony Mathis should keep quarterbacks frustrated. But senior tackle Bralen Henderson will see lots of new rotation pieces around him. Senior ends Kaci Seegars and Walter Bob Jr. should be solid up front, but depth is an obvious concern. No returning or incoming linebacker logged more than 17 snaps in 2024.
Buffalo Bulls
Head coach: Pete Lembo (second year, 9-4 overall)
2025 projection: 91st in SP+ (104th offense, 78th defense), 7.7 average wins, 5.5 conference wins
Ohio’s optimistic projection is based quite a bit on the Bobcats’ strong recent history. Buffalo, however, seems to have quite a bit more in the “proven entities” department. Pete Lembo was Ball State’s head coach from 2011-15 and engineered as many bowl trips (two) as the program has seen in the nine years since his departure. He engineered immediate improvement in his return to MAC life too, and now leading rusher Al-Jay Henderson, leading receiver Victor Snow, three starting O-linemen and 12 of 17 defenders with at least 200 snaps all return. The large load of redshirts should assure solid depth.
The defense didn’t grade out any better than the offense last year, but it seems to have fewer question marks in 2025. End Kobe Stewart and linebackers Red Murdock and Dion Crawford combined for 42.5 tackles for loss, 37 run stops and 20 sacks last season — no one else in this conference boasts that kind of play-making star power. The return of 300-pound senior George Wolo (injured in 2024) should assure the requisite size up front. The secondary gave up too many big plays last season (especially considering the quality of the pass rush), but returning seven of last year’s top eight DBs and adding both a young power-conference transfer (Arizona State corner Keontez Bradley) and a small-school star (Shepherd safety Miles Greer) offers more options.
The offense has a bit more to prove, but size should help: From a pure height-and-weight standpoint, the depth chart should look like something from a power conference. Henderson measures in at 6-foot-0, 210 pounds, wideouts Nik McMillan (6-1, 224) and Chance Morrow (6-6, 195) could play big roles, and two potential all-MAC guards, Trevor Brock and Tyler Doty, average 6-6 and 325 pounds between them. Snow, a former walk-on, is a little guy in the slot (5-8, 165), but he proved steady and durable in 2024, catching at least four passes in nine games.
Note that I haven’t said a word about the quarterback position yet. With C.J. Ogbonna gone, offensive coordinator Dave Patenaude will likely be choosing between 2024 backup Gunnar Gray and, more likely, journeyman Ta’Quan Roberson. Roberson has thrown for 2,188 career yards and was decent at UConn (one of his three former schools) in 2023. He should be able to lean on a solid run game, but Ogbonna was capable of big plays here and there, and Roberson has averaged just 10.3 yards per completion in his career. MAC contention will probably require more than that.
A couple of breaks away from a run
Miami (Ohio) RedHawks
Head coach: Chuck Martin (12th year, 65-67 overall)
2025 projection: 96th in SP+ (135th offense, 35th defense), 6.5 average wins, 4.7 conference wins
Chuck Martin was designed in a lab to frustrate me. He eschews analytics as it pertains to fourth downs. (The RedHawks went for it just 11 times in 101 fourth-down opportunities, a 10.9% go rate that ranked 133rd in FBS.) He is all-in on the “play not to lose” game management approach, and it’s contributed to a 22-31 career record in one-score finishes since he began at Miami in 2014. He’s old-school in a lot of unhelpful ways.
He’s also one hell of a program builder. He took over when Miami was at a particularly low ebb, and he has built things brick by brick.
Miami, 2014-15: 5-19 record, 120.0 average SP+ ranking
Miami, 2016-22: 40-40 record, 93.9 average SP+ ranking
Miami, 2023-24: 20-8 record, 63.5 average SP+ ranking
Martin and his remarkably consistent staff — in 11 years, he’s had two offensive coordinators and three defensive coordinators — identify and develop talent well, play physical and reasonably uncomplicated ball, put major focus on special teams and create the highest floor of any MAC team.
We’re going to find out a lot about the stability of said floor in 2025. At this point I trust Martin to continue to produce solid two-deeps with athleticism that exceeds their recruiting rankings. But … damn, did the RedHawks lose a lot this offseason: Every primary offensive starter is gone, as are basically 5.5 of the starters in the defensive front six. The secondary remains mostly intact, but ace cornerback Raion Strader left for Auburn.
Martin inked only three defensive transfers — a solid show of faith in last year’s backups and potential stars like edge rusher Adam Trick and safety Silas Walters. But the offense underwent a portal overhaul: quarterback Dequan Finn (Toledo/Baylor), five receivers (including former Notre Dame blue-chipper Deion Colzie), two tight ends and three offensive linemen came aboard. Finn, running backs Kenny Tracy (injured in 2024) and Jordan Brunson should form the base of a strong run game if the offensive line holds up, and the defense gets the benefit of the doubt. But losing this much production is almost a guarantee of regression. We’ll see if Martin’s program-building prowess can prevent a collapse.
Northern Illinois Huskies
Head coach: Thomas Hammock (seventh year, 32-38 overall)
2025 projection: 106th in SP+ (133rd offense, 61st defense), 6.3 average wins, 4.5 conference wins
Like many evaluation-and-development guys, Thomas Hammock was relatively slow to embrace portal life. NIU’s head coach brought in just 15 total transfers from 2022-24, but he’s grabbed 13 this offseason. He needed reinforcements just about everywhere he looked. The Huskies’ classic upset of Notre Dame drove an eight-win season — NIU’s third winning year in four — but Hammock’s Huskies lost their starting quarterback, their top two running backs, their top four pass catchers, five of their top six offensive linemen, and 11 of 16 defenders with at least 200 snaps (including the top four defensive tackles). Defensive coordinator Nick Benedetto left for Fresno State, too.
For a wobbly offense, this turnover could be seen as an opportunity for renewal. NIU ranked 115th in offensive SP+ for each of the last two seasons; the run game was decent last season, but the Huskies ranked 103rd in yards per dropback with no discernible explosiveness in the passing game. Hammock made an inspired coordinator hire, bringing in Quinn Sanders, the University of Charleston head coach who oversaw the No. 1 offense in Division II (per SP+). Charleston combined a relentless run game with over-the-top passing; one could see how that might be appealing to the physicality-minded Hammock.
Hammock brought in quarterback Jackson Proctor, a decent dual-threat from Dartmouth, but QB appears to be Josh Holst’s job to lose. The sophomore was strong in the Huskies’ 28-20 bowl win over Fresno State, and sophomore RB Telly Johnson Jr. became the go-to back late in the season. That’s a good starting point, but only one returning receiver gained more than 60 receiving yards, and the line will be loaded with sophomores and juniors. It’ll be big, though: Hammock has established a nice pipeline of guys listed at 6-foot-4 or taller and 300 pounds or heavier.
It’s harder to make light of the defensive turnover. NIU has averaged a top-40 defensive SP+ ranking over the last two seasons but basically returns 2.5 starters on that side of the ball. Defensive end Roy Williams and corner Jacob Finley are solid starting points on the perimeter, but new coordinator Rob Harley might need smaller-school transfers like tackle Dasean Dixon (Albany) and safety Jasper Beeler (Saginaw Valley State) to thrive quickly. Otherwise the two-deep will be loaded with freshmen and sophomores.
Bowling Green Falcons
Head coach: Eddie George (first year)
2025 projection: 111th in SP+ (98th offense, 121st defense), 5.3 average wins, 4.0 conference wins
Scot Loeffler was starting to get somewhere. After going just 7-22 in his first three seasons at BGSU, he hovered around .500 each year from 2022 to 2024, but the underlying numbers (122nd in SP+ in 2022, 94th in 2023, 77th in 2024) suggested excellent progress. In 2024, the Falcons had their best offense in nine years and their best defense in 11. But Loeffler left to become the Philadelphia Eagles’ QBs coach in late February — an understandable but extremely inconvenient move.
BGSU made an intriguing replacement hire, however, in Eddie George, the Ohio State legend and, more recently, author of a nice revival at Tennessee State. After going 15-18 in his first three seasons at TSU, his Tigers jumped to 9-4 with a first FCS playoff bid last fall. He brought both TSU coordinators with him (OC Travis Partridge, DC Brandon Fisher), and after Loeffler had already added 15 transfers in the winter, George signed another 10.
Translation: This is going to be a new team. BGSU’s 59 returning starts are the third lowest in a turnover-heavy conference, and 47 of those starts are from one unit (OL). The defense returns basically 0.5 starters (safety Darius Lorfils, who started six games).
I’m really intrigued by some of the defensive newcomers, though. Defensive tackle Eriq George (son of the coach) had 12.5 TFLs for TSU, and linebacker Gideon Lampron had 26.5 TFLs at Dayton. Corners Mark Cannon Jr. (Illinois State) and Jalen McClendon (TSU) combined for four picks and 32 pass breakups. Throw in some youngsters with strong recruiting rankings — defensive lineman Collins Acheampong (UCLA), linebacker Andrew Hines (Wake Forest), safety Jay’Quan Bostic (Toledo), corner Key’on Washington (West Virginia) — and George might have something here.
The offense might not have quite as much upside, but experience could produce a high floor. The line indeed returns four starters, all seniors, and veterans Drew Pyne (Mizzou) and Justin Lamson (Stanford) will compete at QB. The skill corps, however, is a total mystery. Tight end Arlis Boardingham (Florida) is athletic, and receivers Brennan Ridley (Hampton) and Allen Middleton (Southern Illinois) combined for 1,018 receiving yards as FCS freshmen, but it’s hard to determine who might see a ton of the ball in 2025.
Central Michigan Chippewas
Head coach: Matt Drinkall (first year)
2025 projection: 117th in SP+ (127th offense, 102nd defense), 5.3 average wins, 4.0 conference wins
Matt Drinkall inherits personnel from a team that won only 13 games in its last three years under Jim McElwain, and he might institute a pretty big stylistic shift with unproven offensive personnel. This doesn’t feel like the start of an “a couple of breaks away from a run” tale. But a friendly schedule and actual defensive continuity — a rare commodity in this conference — might make the Chippewas improvement candidates.
Drinkall brings NAIA success to the table — he improved Kansas Wesleyan from 2-9 to 13-1 with a playoff semifinal run over five years in Salina — and he was asked by Jeff Monken to modernize Army’s option attack following rule changes in 2023. The changes didn’t really take, and he was demoted to Army O-line coach in 2024, but the Iowa grad still has Midwestern ties and an interesting offensive background.
We probably won’t see much of an option attack with incumbent Joe Labas the likely starting QB. Labas started half of 2024 before a season-ending injury; his full-season numbers (seven TDs, seven INTs) were colored by a horrid, five-INT performance against Florida International, but he wasn’t much of a runner regardless. The return of slot man Tyson Davis (injured in 2023) assures at least one experienced wideout, but no other returnee had more than 66 receiving yards in 2024, and Tulane transfer Trey Cornist is officially the most proven running back … with 149 rushing yards last year. Drinkall is an O-line guy, and CMU should have good size up front, plus maybe some help from FCS transfers John Iannuzzi (Columbia) and Jacob Russell (Valpo).
Veteran Sean Cronin, most recently Army’s D-line coach, takes over as defensive coordinator, and his No. 1 task is bringing stability to a dramatically all-or-nothing unit: CMU ranked 11th nationally in stuff rate and 13th in sack rate but gave up a spectacular number of big plays. Linebackers Jordan Kwiatkowski and Dakota Cochran (combined: 23.5 TFLs) are thrilling, and safety Caleb Spann thrives near the line of scrimmage. They are undeniable playmakers, and cornerback Kalen Carroll (Cincinnati) is one of the conference’s few incoming power-conference starters. But glitches were devastating in 2024, and Cronin will likely dial the risk profile back a bit.
Eastern Michigan Eagles
Head coach: Chris Creighton (12th year, 57-75 overall)
2025 projection: 113th in SP+ (116th offense, 111th defense), 5.1 average wins, 3.5 conference wins
Chris Creighton has been pulling off .500ish seasons at EMU for long enough that we’re forgetting how impressive going .500 at EMU really is. The Eagles won five games just three times in the 24 seasons before Creighton’s arrival from Drake in 2014, and now they’ve bowled six times in the past nine years. Collapsing from 5-2 to 5-7 last year, thanks to both epic injury issues and close defeats, was a genuine disappointment instead of a roundabout accomplishment.
With so many MAC programs dealing with major turnover, this would feel like an opportunity for Creighton and EMU … if they weren’t dealing with the same thing. The Eagles return only four players who started more than five games last season, though the injuries meant that quite a few of the returnees saw the field. That’s especially true on defense, where 11 returnees started at least once. Still, Creighton brought in seven defensive transfers (plus four JUCOs) to assure a rebound for a unit that collapsed from 67th to 115th in defensive SP+. New playmakers need to emerge, but defensive end Jefferson Adam made 5.5 TFLs in just 185 snaps, and nickel back Barry Manning had three run stops and two pass breakups in 193 snaps; both could become stars with starter-level playing time.
The offense collapsed to 130th in offensive SP+ in 2023 but rebounded a bit last year despite 18 guys starting at least one game. Only six of those 18 return, but I’m intrigued by newcomers like quarterback Cameron Edge (Maryland) and running back James Jointer Jr. (Liberty), and receiver Terry Lockett Jr. is one of the league’s more explosive returning wideouts. The bar for further improvement is pretty low — just keep guys semi-healthy, and you could return to the top 100.
Since Creighton’s arrival, only NIU has played in more one-score games among MAC teams than EMU — almost surprising considering EMU’s fast-paced offense and fourth-down willingness — and that dynamic probably won’t change in 2025: Ten of the Eagles’ 12 games are projected within single digits, and six of the last eight are projected within a touchdown. Win the close ones they didn’t win last year, and 2025 will be pretty exciting.
Just looking for a path to 6-6
Western Michigan Broncos
Head coach: Lance Taylor (third year, 10-15 overall)
2025 projection: 118th in SP+ (112th offense, 117th defense), 4.8 average wins, 3.5 conference wins
After back-to-back losing seasons for a seemingly stalling WMU program, 2024 brought some positivity: Thanks primarily to a 5-1 record against teams ranked in the triple digits in SP+, Lance Taylor’s Broncos eked out six wins and a bowl bid.
In terms of balancing efficiency and explosiveness, the WMU offense was one of the more well-rounded in the conference.
Walt Bell’s offense is predicated around strong rushing and quick passing; it’s an obvious concern that only 2.5 starters return (tight end Blake Bosma, guard John Hofer and receiver and seven-game starter Malique Dieudonne), but junior running back Jalen Buckley (683 yards, nine TDs) is good, Bosma (88% catch rate) is an efficiency cheat code, and Taylor brought in intriguing power-conference transfers such as running back Cole Cabana (Michigan), receiver Christian Leary (Alabama/Georgia Tech) and linemen Raheem Anderson (Michigan) and Hunter Whitenack (Illinois). Quarterback Hayden Wolff is gone, but I think either sophomore Broc Lowry or JC All-American Brady Jones will fill in pretty well there.
The defense hasn’t yet generated any traction under Taylor, who is on his third coordinator in three years. New DC Chris O’Leary was a Notre Dame analyst and, in 2024, the safeties coach for Jim Harbaugh’s L.A. Chargers. This feels like a high-ceiling, low-floor hire, and O’Leary’s success in 2025 will be derived primarily from a number of smaller-school transfers, the most intriguing of which are probably defensive end Kershawn Fisher (Nicholls), linebacker Sefa Saipaia (Ferris State), corner Jordon Thomas (Eastern Kentucky) and safety Marvin Smith (Alabama A&M). Returning safety Tate Hallock is a keeper, but newcomers will tell the tale.
Akron Zips
Head coach: Joe Moorhead (fourth year, 8-28 overall)
2025 projection: 132nd in SP+ (131st offense, 120th defense), 4.5 average wins, 3.2 conference wins
In three years at Akron, Joe Moorhead has proved to be a pretty solid talent evaluator, and going 4-8 in 2024 — after the Zips went a combined 7-47 from 2019-23 — was an undeniable success. But hard jobs remain hard in perpetuity; Moorhead hasn’t made any progress on offense (average offensive SP+ ranking: 126.7), the Zips’ APR scores have dropped enough to get them banned from the postseason (not that six wins was particularly likely anyway), and Moorhead’s primary reward for solid talent identification is that said talent has been plucked away: Seven Zips transferred to power-conference teams this offseason.
It’s kind of a lost year already, in other words. But in Michael Johnson Jr. (Syracuse), running back Chris Gee (Colgate), O-lineman Allen Jones Jr. (West Alabama), prolific linebacker Cam Hollobaugh (Walsh), safety Mehki Flowers (Penn State) and others, Moorhead’s 2025 transfer haul has decent upside. So, too, might returnees like veteran quarterback Ben Finley, 6-foot-7 defensive end Bruno Dall, linebacker Shammond Cooper (injured in 2023) and junior corner Elijah Reed.
Akron is a projected favorite in only three games but is a projected one-score underdog in five others — overachieving against projections just a little could make this a decent season, even if bowling is already off the table.
Ball State Cardinals
Head coach: Mike Uremovich (first year)
2025 projection: 134th in SP+ (123rd offense, 131st defense), 3.4 average wins, 2.5 conference wins
After the slow rise and equally slow fall of the eight-year Mike Neu era, Mike Uremovich takes the reins at BSU. The NIU grad and former Temple and NIU offensive coordinator knows the MAC and has crafted success from limited Midwestern resources at both NAIA’s St. Francis (Illinois) and FCS’ Butler. His 2024 Butler team ranked 35th in SP+, easily the highest in the non-scholarship Pioneer Conference.
Uremovich’s offense is generally built around adapting to player strengths, and the primary strength of his 2025 Cardinals might be versatility. Senior quarterback Kiael Kelly is a better athlete than passer, and running back transfer Qua Ashley (Kennesaw State) caught 28 balls out of the backfield last year. Throw in slot man (and punt returner) Qian Magwood and 5-foot-8 Bucknell WR transfer Eric Weatherly, and you’ve got a set of bouncy and versatile, if not particularly large, skill-corps guys. They could also have the largest pair of tackles in the MAC with returnee Chris Hood (6-foot-10!) potentially pairing with Butler transfer Adam Dolan (6-foot-8), for whatever that’s worth.
Despite BSU’s defensive collapse, Uremovich kept coordinator Jeff Knowles in place, and with good reason: He was Uremovich’s DC at Butler in 2023. The defensive front returns disruptive options in linebacker Joey Stemler and tackle Darin Conley, but a poor secondary has been overhauled. Uremovich brought in 10 defensive transfers, but only three are seniors — this might be a multiyear rebuild on D.
UMass Minutemen
Head coach: Joe Harasymiak (first year)
2025 projection: 13th in SP+ (119th offense, 135th defense), 3.5 average wins, 2.2 conference wins
It’s been a pretty directionless FBS run for UMass. The Minutemen spent their first four FBS seasons in the MAC before choosing independence over all-sports membership, but after nine years and just 18 wins, they’re back. At head coach, they’ve tried veteran retreads (Mark Whipple, Don Brown) and young hotshots (Walt Bell), and nothing has generated traction. Now it’s time to go Full Rutgers. Massachusetts native Joe Harasymiak takes over after three years as Greg Schiano’s defensive coordinator at RU. Schiano is the ultimate, obsessive “skip no steps” program builder, and one can see the appeal to such an approach at UMass.
Harasymiak brought in 34 transfers, but while a few of them are seniors who could contribute quickly — quarterback Grant Jordan (Yale), offensive lineman Mike Entwistle (Harvard), defensive end Josh Nobles (Jackson State), linebacker Timmy Hinspeter (Rutgers), safety Malcolm Greene (Virginia) — some of the more intriguing players on the roster are underclassmen.
Redshirt freshman quarterback AJ Hairston could fend off both Jordan and Utah transfer Brandon Rose for playing time at QB, while transfers like running back Rocko Griffin (UTSA), receiver Tyree Kelly (USF), tackle Malachi Madison (Virginia Tech), linebacker Nick Hawthorne (Boise State) and disruptive safeties Kendall Bournes (Concord) and Zeraun Daniel (Georgetown) are all juniors or younger.
This is going to take some time. UMass is a projected favorite in only one 2025 game, but hey, when you’ve averaged only two wins per season in FBS, the bar for progress is awfully low.
Kent State Golden Flashes
Interim head coach: Mark Carney
2025 projection: 136th in SP+ (134th offense, 133rd defense), 2.8 average wins, 2.2 conference wins
If the bar is low at UMass, it’s just laying on the floor at Kent State. Under head coach Kenni Burns, the Golden Flashes went just 1-23 in two seasons, but it’s actually even worse than that: In my year-end, all-division SP+ rankings, they not only ranked a distant last among the 134 FBS teams, they ranked 227th overall, behind 79 FCS teams and 14 Division II teams. They would have been well below average in the FCS’ Missouri Valley Football Conference. Hell, they’d have been fourth in D2’s GLIAC. This was an utterly atrocious football team.
That just means there’s nowhere to go but up, right? Even with Burns getting dismissed at just about the most awkward possible time of year (mid-April) and offensive coordinator Mark Carney taking over as interim head coach, it’s going to be almost impossible to be that bad again.
I’m not going to try to sell you on the merits of transfers like quarterback CJ Montes (Fordham), offensive lineman Jamarcus Hill (Southeast Missouri), defensive end Jamond Mathis (Southern Illinois) and defensive tackle Thomas Aden (Pitt) or genuinely decent returnees like guard Dustyn Morell or nickelback Canaan Williams. I’m just going to note that, with so many other MAC teams facing major turnover, Kent State could be close enough to the rest of the pack to win a game or two. And when the bar is set at “midtier GLIAC team,” it’s pretty easy to maybe show a sign or two of progress.
NIL
Bankruptcy trustee presses case against Deion Sanders’ son Shilo
Dec. 17, 2025, 10:04 p.m. ET
- Shilo Sanders is in a legal dispute with a bankruptcy trustee over approximately $250,000 in alleged unauthorized fund transfers.
- The core issue is whether Sanders’ NIL earnings belong to him or to the bankruptcy estate for his creditors.
- Sanders filed for Chapter 7 bankruptcy in October 2023 to discharge over $11 million in debt from a 2022 civil court judgment.
The trustee in the bankruptcy case of former Colorado football player Shilo Sanders filed a response in court Dec. 17 that supports his argument that Sanders violated bankruptcy law by making unauthorized transfers to himself of approximately $250,000.
The court filing is the latest volley in bankruptcy case of Sanders, who filed a Chapter 7 petition in October 2023 seeking to get out of more than $11 million in debt.
The trustee in the case, David Wadsworth, sued Shilo Sanders in October, seeking recovery of the money and an accounting from Sanders. Sanders’ attorney then filed a motion to dismiss that complaint in November by arguing that the trustee had it all wrong.
The latest filing from Wadsworth’s attorney rebuts that notion as litigation related to the bankruptcy case continues on multiple fronts in addition to this one. Sanders’ debt stems from a civil court judgment in Dallas in 2022.
“The Defendants are wrong,” the trustee’s attorney, Peter Cal, said in court documents.
What is at issue in Shilo Sanders’ bankruptcy case this time?
The court-appointed trustee in this case is in charge of rounding up Sanders’ non-exempt assets for the bankruptcy estate to divide among his creditors. The trustee has alleged having trouble doing that and filed a complaint against Sanders related to money he traced in Sanders’ business accounts for earnings from his name, image and likeness (NIL). Those businesses are named as defendants with Sanders in the complaint – Big 21 and Headache Gang.
The big issue is who the money in question belongs to – the bankruptcy estate or Sanders. Sanders’ earnings before he filed the bankruptcy petition generally belong to the bankruptcy estate for the benefit of creditors, while earnings that came from work after the bankruptcy filing belong to Sanders.
Sanders’ attorney, Keri Riley, stated in court documents that the money in question belonged to Sanders because they were “post-petition earnings.”
The trustee disputed that in his response Dec. 17 and said such factual disputes can’t be resolved at this stage of the litigation.
Sanders “relies on the unsupported argument that all funds in the Big 21 Bank Account were post-petition earnings of the Debtor (Sanders),” the trustee’s attorney stated. “The Court should not consider the argument because it relies upon a factual assertion that is not included in the (trustee’s) Complaint.”
The trustee’s attorney then includes a footnote.
“Because there were funds in the Big 21 Bank Account on the Petition Date, the Defendants’ argument is demonstrably wrong,” the footnote states.
Timing of Shilo Sanders’ NIL earnings in dispute
The trustee’s attorney also noted that “even if the earnings are paid to the Debtor post-petition, they are considered prepetition earnings when they arose from a prepetition contractual interest.”
He argued the trustee pleaded his case well enough for the trustee’s complaint against Sanders to move forward. A bankruptcy judge will decide on that.
“It is more than plausible that at least certain of the post-petition deposits were based on the Debtor’s prepetition NIL contracts and, therefore, are subject to turnover,” the trustee’s filing states.
The trustee said he wants Sanders to “account for the distributions” after “improperly” exercising control over property of the bankruptcy estate.
How did the Shilo Sanders bankruptcy case originate?
A security guard at Sanders’ school in Dallas sued Sanders and his parents in 2016, alleging Shilo caused him permanent and severe injuries when he tried to confiscate his phone at school in 2015, when Shilo was 15. The parents were dismissed from the case before trial, but when the case finally went to trial in 2022, Shilo didn’t show up for it and got hit with a $11.89 million default judgment as a result.
The security guard, John Darjean, then moved to collect on that judgment in 2023, leading Sanders to file for bankruptcy to try to get out of it.
Darjean is fighting that with a separate complaint that alleges the debt should not be discharged in bankruptcy court because it stems from a “willful and malicious” injury. Sanders has claimed he acted in self-defense. That complaint remains pending, as does a separate complaint from Darjean that accuses Sanders of improperly omitting or concealing assets in his bankruptcy closures, which he denied.
What is Shilo Sanders doing now?
Sanders, 25, is out of football after being waived by the Tampa Bay Buccaneers before the season. He recently said he was moving to Miami and is pursuing other interests, such as acting and rap music.
He graduated from Jackson State before transferring to play for his dad at Colorado in 2023. Earlier this year, he also earned a master’s degree at Colorado in organizational leadership.
He is the middle of Deion Sanders’ three sons. His younger brother Shedeur is quarterback of the Cleveland Browns.
Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com
NIL
$45 million college football head coach reportedly offers Lane Kiffin unexpected role
The College Football Playoff travels to Oxford on Saturday with an unusual subplot: an 11-win Ole Miss team entering the postseason without the coach who compiled that record, Lane Kiffin.
Meanwhile, Tulane, which Ole Miss faces Saturday at 3:30 p.m. ET at Vaught-Hemingway Stadium, also has an outgoing coach, as Jon Sumrall has opted to finish the season in New Orleans before taking over at Florida.
Kiffin’s 2025 Rebels closed the regular season at 11–1, securing a CFP berth behind a high-powered offense that averaged 498.1 total yards per game, the third-most in college football.
Within days of the Egg Bowl, Kiffin accepted LSU’s offer, a reported seven-year contract worth roughly $91 million, and announced he would not coach Ole Miss in the playoff.
Ole Miss promptly elevated defensive coordinator Pete Golding to lead the program into the bracket.
On Wednesday, Sumrall broke down the matchup and joked that he had offered Kiffin a spot in Tulane’s coaches’ box.
“They’ve got a lot more stability for the game than people realize. They’re going to be who they’ve been; they’re just not going to have Lane on the sideline,” Sumrall said. “I’ve reached out to Lane to see if he wants to sit in our coaches’ box for the game, but he hasn’t given me an answer yet.”

Tulane arrives after winning the American Athletic Conference and finishing 11–2.
The Green Wave boasts one of the nation’s best turnover margins (+10) and a defense that has tightened steadily since an early setback in Oxford on Sept. 20, a 45–10 loss.
Adding to the narrative, Sumrall, who signed a reported six-year, roughly $45 million deal to become Florida’s next head coach, has said he will remain with Tulane through the postseason before joining the Gators full-time.
Tulane has already designated passing-game coordinator Will Hall as Sumrall’s successor once the playoff run concludes.
This moment reflects a new normal in college football’s accelerated coaching market, with major hires unfolding as teams prepare for postseason play.
Read More at College Football HQ
- $3.7 million college football head coach named clear candidate for Michigan vacancy
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NIL
$36 million college football coach reportedly out of race for Michigan vacancy
Michigan is the last remaining Power Four college football program to find a new head coach in the 2026 cycle.
The Wolverines fired head coach Sherrone Moore on Dec. 10 with cause and are now one week into the coaching search. Alabama head coach Kalen DeBoer, Arizona State head coach Kenny Dillingham, and Missouri head coach Eli Drinkwitz are among those being floated as potential replacements.
One name that previously received attention for the vacancy was Washington head coach Jedd Fisch. On3 and ESPN college football insider Josh Pate reported Fisch’s interest in the Michigan head coaching vacancy has declined in the last few days.
“There’s been some sentiment today that maybe Jedd Fisch’s name has cooled,” Pate said. “I think that’s accurate. The critical take-home points are that I don’t know if Jedd Fisch is going to be a factor in the Michigan search moving forward… I don’t think Jedd Fisch is going to be an option for them.”

Fisch’s waning interest is a relief to Washington, as it is all too familiar with head coaches leaving for other jobs. The Huskies lost Kalen DeBoer to Alabama in the 2024 offseason when Nick Saban announced his retirement from the Crimson Tide.
The Florida alumnus spent the first 24 seasons in the coaching ranks as an assistant at a high school, in the Arena Football League, at six different NFL franchises and five different college football programs. He served as Michigan’s passing game coordinator in 2015 and 2016 under Jim Harbaugh, part of the reason he is linked to the Wolverines’ current opening.
The only head-coaching capacity Fisch had served in before he took the Arizona vacancy was as UCLA’s interim coach in the 2017 Cactus Bowl against Kansas State.
Arizona finished 1-11 in 2021, the lone win against California (10-3) in November. The Wildcats improved to 5-7 in 2022, a record that included an upset victory over a ranked UCLA team. Fisch followed up a 3-3 start in 2023 with seven consecutive wins, including an Alamo Bowl win over Oklahoma (38-24).
Fisch filled the Washington vacancy left by DeBoer in the 2024 offseason. An up-and-down first season led to a 6-7 season, capped by a Sun Bowl loss to Louisville (35-34).
The Huskies put together a stronger effort in 2025. Washington concluded the regular season at 8-4 and defeated Boise State (38-10) in the LA Bowl in SoFi Stadium.
NIL
Eli Drinkwitz: NIL Buyouts And Tampering Are Making ‘College Football Sick’
Just two weeks away from the transfer portal opening in college football, coaches across the country are trying to maintain a roster while opposing schools look for any possible way to steal a player, no matter if it comes with paying a buyout.
On Monday, we all witnessed multiple starting quarterbacks decide to declare their intentions to enter the portal. This included DJ Lagway, Dylan Raiola, Brendan Sorsby and Sam Leavitt.
All of these guys would have had the opportunity to play next season at their current schools, with maybe Lagway being an outlier because of the new staff in Gainesville. But, we are certainly in a drastically different era of college athletics.
Transfer Portal Carousel: Quarterbacks, NIL Deals And The Rise Of A WILD College Football Free Agency Market
“There’s a warning that the system that we’re in is really sick right now, and college football is sick,” Eli Drinkwitz said. “There’s showing signs of this thing really cracking moving forward, and we need to get something under control.”
Contracts: How ‘Buyouts’ Are Handled, Or Trying To Be
At the moment, there are players deciding that entering the transfer portal is the best route to take when it comes to cashing in, with chances of making it to the NFL not guaranteed. This also means that certain players are deciding to enter the transfer portal while still under contract with a school like Missouri.
In reality, there are no rules at the moment. Some might think the new College Sports Commission is setting guidelines for future enforcement, but there is still no agreement signed that would have them running the show.
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We have seen players re-signing with schools, while others are being shopped around to others. So, what happens if an athlete has signed an agreement with one school, but is looking at the opportunity of transferring?
Here’s the best way to explain what we’re seeing right now in college athletics when it comes to a player leaving one school after already being paid through a “front-loaded” deal before new rules were put into place over the summer.
Let Me Try To Summarize It
“Hey, College Player, you’re being paid $4 million. Here’s $3.8 million before the house settlement is passed. Once you hit the portal, we can terminate the deal, but if it’s terminated because you left, you owe us the money. If another collective cuts the check at the new school, the player would then have that taken out of their new school’s contract.
“And, if the player decides to balk at paying their previous school back, this is where lawsuits could continue. The athletes have already taken this money, but they still owe their previous school for the contract that has not been fulfilled. Somebody has to pay back that money, or what they agreed to under the particular contract.”
I hope that explains it, for the folks still trying to grasp all this.
As we’ve reported before, this is where certain contract language will have “buyout” clauses. But, who is enforcing this? This is what Eli Drinkwitz was trying to emphasize on Tuesday.
“I don’t know, some of the players that have entered the portal were under two-year contracts, and their anticipation is that another school will pay their buyout, or they’ll pay it back themselves,” Drinkwitz told reporters. “So, you know, contracts are contracts. I think there’s been an assumption that, not gonna go there. So we’ll see, we’ll see, you know. Right now, there are perceived rules, and then we’ll figure out what are the real rules moving forward.”
As you can tell, there is no clarity, and as much as some of these coaches would have loved the help of Congress, they might end up waiting a while before enforcement can actually take place.
It’s No Longer Tampering. College Athletes Are Being Shopped
Most coaches in this era would rather handle situations behind the scenes, rather than calling out an opposing school during a press conference setting.
Why? Because there is “tampering” going on at every school. Now, it might not be as rampant at some compared to others, but it’s happening. This could come in the form of a grad-assistant reaching out to the high school coach of a player enrolled at another school.
It happens when the player is not directly contacted, but goes through a third party. Agents are so prevalent in college athletics that they are also shopping players around to the highest bidder. And, we’re not talking about well-run companies that have made a name for themselves over the past six years.
The term “street agent” is used a lot in the industry, which is essentially a person who is working on a campus, acting as if they are running the business affairs of a particular athlete. They have zero training, besides being able to operate a social media account.
But, some of these athletes know no better, and will trust their futures with someone who acts as though they have their best interest at heart. I’m sorry, but having your buddy handle your business affairs, and most importantly life decisions, is not the smartest move.
“You know, tampering is at, I mean, the highest level. There is no such thing as tampering. It’s just, because there’s nobody that’s been punished for tampering. And so everybody on my roster is being called,” Drinkwitz said. “I had a dad call me and say that, and I called the head coaches at their schools, that this school and this school, and this school called, they are offering this much money.
“And, you know, you’re putting a lot of pressure on young men. You know, we’re paying them as 1099 employees, a lot of money, not offering any type of retirement, not offering any type of health benefits.”
I think it’s fair to say we have a long way to go, as schools are still trying to navigate this era of college athletics.
NIL
Bowl Season Attendance Plummets As Star Players Opt Out, Teams Decline Invites
Fighting Irish choose to forgo postseason play after being left out of College Football Playoff, as LA Bowl attendance drops
Remember the good old days of college football bowl season?
Almost every day throughout December, there were good, fun bowl games pitting quality teams against each other. There was no debate over whether star players would be involved, no “opt outs,” no teams turning down invitations. Lesser games still had big attendance figures, as fans built winter vacations around warmer destinations. It built up throughout the month, culminating in the key bowl games around New Year’s Day. The Rose Bowl served as a de facto end of the season, with the biggest and most historic stage.
Now? That’s all a distant relic of a difficult-to-remember past. And it’s only going to get worse.
The start to the 2025 bowl season has been a strong reminder that the old days of college football are never coming back. In some respects, that’s for the better. In some, it’s for the worse. For example, in the days after the end of the conference championship games, discussion focused primarily on the Notre Dame Fighting Irish.
The Irish were left out of the College Football Playoff in favor of the Alabama Crimson Tide and Miami Hurricanes. The committee, as it so often does, simply made up its criteria on the fly, engaged in its usual lack of logical consistency, and predetermined the outcomes it wanted. In short, Notre Dame was treated unfairly. Instead of accepting that, however, the Irish took their ball and went home.
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They announced on social media they would decline any bowl invitation, choosing to forgo important postgame practices and more development time as a team. And while it’s easy to criticize, that type of decision is only going to become more common. Because there’s simply no point to most bowls anymore.

Notre Dame head football coach Marcus Freeman. MICHAEL CLUBB/SOUTH BEND TRIBUNE / USA TODAY NETWORK via Imagn Images
College Football Playoff, NIL, NFL, Ending Bowl Season For Good
It wasn’t just Notre Dame. One of the first higher-profile bowl games of the season was the LA Bowl pitting the Washington Huskies against the Boise State Broncos at SoFi Stadium. Warm weather destination, two schools with large, dedicated fan bases, a gigantic brand-new state-of-the-art venue, and…nobody showed up.
The official announced attendance was just more than 23,000, but it sure seemed like less than that. Crowd shots before kickoff showed dozens of fans sprinkled around the lower bowl, with the middle and upper sections virtually empty.
It filled in more as the game started, but just barely.
Then there’s the Alamo Bowl, with 9-3 USC taking on 8-4 TCU in San Antonio. In prior decades, it wouldn’t be a point of discussion how many big-name players for SC would be available. Yet sure enough, head coach Lincoln Riley announced over the weekend that several starters would not be participating.
Safety Kamari Ramsey is out after declaring for the NFL Draft. So is Biletnikoff Award winner Makai Lemon. And circus catch specialist Ja’kobi Lane. Starting tight end Lake McRee won’t play, neither will starting linebacker Eric Gentry. This isn’t an outlier, it’s become common practice across the sport. Starting players heading for the NFL sitting out instead of playing in a relatively decent bowl game. And the reasons make sense; why jeopardize your health for an exhibition game that isn’t the College Football Playoff?
It’s the same for fans too. Why buy tickets for an exhibition bowl game where half the starters from the regular season aren’t playing? These are valid questions, and it raises the more important overarching one: what is the future of bowl games?
Notre Dame, one of the game’s biggest brand names isn’t going to play in a bowl game at all. Star players left and right won’t be playing. Nobody’s buying tickets to half these games anymore to see backups taking on backups. NIL and the transfer portal makes it so that many players will avoid bowls, since they’re halfway out the door already anyway.
It’s just not sustainable, and with the game trending in the direction it’s going, there’s little to suggest it’s ever going to go back to the way it was.
Expanding the College Football Playoff isn’t a popular choice, for good reason. But it might be the only path forward to allow more teams, players and fanbases to continue after the regular season. Home playoff games in a 16-team or 20-team or whatever it is field would sell out stadiums and keep players engaged. Bowls could be revived in importance. Ratings would be huge. And most importantly, more money would get infused into the sport.
Like it or not, that’s what college football runs on these days. And the current bowl system isn’t printing enough of it.
NIL
Mitch Barnhart says the NIL money is there but he refuses to show the receipt
If you’re a Kentucky fan trying to make sense of NIL, revenue sharing and JMI, you’re not alone. The athletic director running the whole thing admits it’s “clunky” right now.
From losing ground with high school basketball recruits like Tyran Stokes and Christian Collins, BBN is at all-time high in recruiting anxiety.
In a long sit-down with the Lexington Herald-Leader, Mitch Barnhart tried to explain how Kentucky is operating in this new College Sports Commission / NILGo world. The message was basically this: yes, it’s confusing; no, Kentucky isn’t freelancing; and he believes the structure he’s put in place is actually a strength, not a handicap.
Convincing the fanbase of that isn’t going to be easy without recruits showing up.
‘Clunky’ rules, moving caps and a promise to stay in the guardrails at Kentucky
Barnhart said the current landscape is really two different eras smashed together: what was done before July 1, and everything that’s been built since the House settlement, the College Sports Commission and NILGo went live.
Different schools had different pre-July 1 spending patterns. That history impacts how much cap space they have now. Some have more room. Some have less. That’s part of why it looks like schools are operating under different rulebooks.
Barnhart’s word for the rollout was “clunky.” There are participation agreements that not every school has signed yet, rules that have to go through courts and attorneys general, and separate 30-day windows for both the House plaintiffs and state AGs before some policies can even be implemented. Some rules are in effect. Others are still in line.
In the middle of all that, Barnhart keeps coming back to the same idea: Kentucky is trying to be “steady,” stay within the “guardrails,” and trust that “progress is being made” as the national framework catches up.
That might not satisfy fans who look around and see other schools clearly pushing those guardrails, but it’s the lane he’s chosen. Pope backed that up by saying they will always “err” on the side of caution when it comes to NIL.
NILGo, averages and a ‘hot market’ in Lexington
On the actual NIL payouts, Barnhart said all deals now flow through NILGo, and Kentucky has already had “several hundred” go through the system. At the Champions Blue meeting in October, he pegged the average deal around $3,000, with the biggest near $50,000. He said those numbers are still “trending in the same way.”
He pointed to Kentucky volleyball as a prime example of what a “hot market” looks like. A Final Four run has made that roster more visible in Lexington, and as their “notoriety” has grown, so has their NIL value. Barnhart sounded genuinely excited talking about watching those opportunities grow for non-revenue athletes.
For fans who worry Kentucky isn’t doing anything, that’s the counter: NIL deals are happening, they’re in seven figures across the department, and not just in football and men’s basketball.
The question, of course, is whether that level of activity is enough to land and keep the kind of top-end basketball talent BBN expects. So far, the answer to that question seems to be no.
Why Mitch Barnhart is all-in on JMI
A huge chunk of the interview was essentially a defense of the JMI model that fans hate.
Barnhart’s pitch goes like this: JMI arrives with more than 200 corporate partners already on board and a seasoned sales force generating $35–40 million a year in advertising and sponsorships. That group is now tasked with not just selling Kentucky athletics, but also matching student-athletes with those brands.
From his perspective, that’s an enormous head start. You’ve got a big, experienced sales staff already embedded on campus, already working with companies that “are very, very interested in your program,” and now they can turn that machine toward NIL.
He also made a key point that’s been blurry for fans: JMI isn’t skimming a cut off those NILGo deals. “There’s no fee,” Barnhart said. “We’re fee-free.”
So what’s the trade-off? Marks and flexibility.
If a student-athlete wants to use Kentucky logos and IP in their deals, that path runs through JMI. If they sign with a company that competes with an existing UK sponsor, Barnhart said they’re “certainly” encouraged to give Kentucky partners first crack, but athletes can still go ahead with outside deals they just can’t use the marks.
That is a huge deal. Being able to use the UK brand, and the notoriety that comes with Kentucky basketball is a huge draw for NIL-minded athletes. Not being able to use those can be a deal breaker.
He pointed to cases like Trent Noah, who has hometown relationships he wants to honor, and players who arrive with pre-existing high school NIL deals. The message there was, “We work through it,” even if it’s messy. Noah decided to not opt-in with JMI and has deals all through the commonwealth, you just won’t see the UK logo anywhere.
The flip side is obvious: if you don’t like or trust JMI, you’re going to see this entire structure as restrictive, even if the AD keeps calling it a “really cool” family.
Barnhart speaks on conflicts of interest and long relationships
Barnhart didn’t dodge the question about perceived conflicts between UK staff and JMI personnel. He just doesn’t see a problem.
To him, the long-standing ties that span from the Jim Host era to IMG to now 11 years with JMI and a new extension through year 25, are a feature, not a bug. He framed it as a tight-knit group of people who love Kentucky and know the market, not as an insider network that needs to be broken up.
A lot of fan angst comes from the Rachel Newman Baker-Brandon Baker relationship. Rachel is an assistant AD at UK while Brandon is Vice President Partnerships at JMI with the title UK Sports & Campus Marketing. According to JMI, “Brandon’s role is focused on aligning key partners’ marketing objectives with the goals and vision of the university. He directs the team that oversees all key partnerships and renewal business, as well as gameday activations, partner hospitality, and stadium/arena signage.”
“If it was a conflict,” Barnhart essentially argued, why have revenues and rights deals grown so aggressively?
That answer is unlikely to quiet any critics of the relationship between UK and JMI. Some fans hear “family” and “long-term relationships” and immediately think of a closed ecosystem that’s hard to challenge. But Barnhart is clearly not backing away from that model. If anything, he’s doubling down on it as a competitive advantage.
Why Barnhart won’t show his revenue-sharing cards at Kentucky
Maybe the most interesting part of the interview was his insistence on keeping revenue-sharing numbers private.
Barnhart pushed back on the idea that it’s about secrecy. He called it “flexibility.”
In his view, there are two separate buckets: revenue sharing and NIL. He thinks fans and some schools have blurred those lines by bragging about a big “NIL” number that’s really a mix of both.
He wants the freedom to slide resources between those buckets depending on the sport, the year and the player. Maybe a high-profile recruit is better served taking more in rev share and less in NIL, or vice versa. Maybe football needs a bigger push one offseason to address a critical position, while basketball doesn’t. Maybe in another year it’s the opposite.
If he puts hard public numbers on what each program gets, he worries he’ll lock himself into boxes that hurt Kentucky competitively and create a circus of fans comparing individual payouts.
He also says there’s a protective piece: he doesn’t want each athlete “pegged” publicly by a dollar figure or constantly compared to teammates.
You can debate whether that explanation is satisfying, or whether transparency would actually help calm the waters, but it’s at least a clear window into his thinking.
For fans it is just Mitch Barnhart saying they have the money, but won’t show a receipt.
Balancing Kentucky football, Kentucky basketball and the rest of the athletics department
Kentucky’s situation is unusual. Both football and men’s basketball are profitable. Most schools can’t say that.
Barnhart admitted that balancing those two in this new world is tricky. Pre-July 1, he says everyone loved the rosters. Post-July 1, the math is just harder across the board, not only at Kentucky.
His bigger picture vision is to use the power of the Kentucky basketball brand to lift everything. If NIL and rev-share decisions are made wisely, he believes success in men’s hoops and football can raise the tide for baseball, women’s basketball, volleyball and everyone else.
That’s the optimistic version. The pessimistic version is what some fans are already feeling: if basketball misses on elite recruits and football falls behind the SEC arms race, nobody gets lifted and everything falls apart.
On general managers, Mark Pope and ‘talent evaluation’
Barnhart also weighed in on the “general manager” debate that’s hovered over Kentucky basketball.
Will Stein came in and immediately wanted a GM for football. Barnhart was fine with that. For a first-time head coach juggling a new staff, a playoff run and a roster rebuild, he called it “probably a pretty smart decision.”
With Mark Pope, he’s not forcing the issue. Barnhart said he’s going to “lean into” Pope’s preference and give him the flexibility to decide whether he wants that role or not down the line.
Then he slipped in a line that will jump out to fans: “Our talent assessment was fine until we lost a couple games, and then everybody started wondering about our talent assessment, correct?” Well, Mitch that is usually how it works.
In other words: he doesn’t think one rough stretch means the eval process is broken, and he doesn’t believe a GM is some magic fix. But he did leave the door open to adjustments later if Pope decides he wants to structure things differently.
Will Mitch Barnhart still be the one steering this or will he retire?
Finally, the obvious question: how much longer does he want to do this?
Barnhart acknowledged the ambassador clause in his contract that would allow him to step aside after December 31 and shift roles. He didn’t commit one way or the other.
He talked instead about loving competition, loving Kentucky and the fact that he and his family came planning to stay 6–8 years and never left. He admitted the job has changed, where it used to be 75% competition and 25% “other stuff,” he thinks those numbers have flipped. Now it’s more about sustaining the enterprise of college sports than just trying to win Saturday.
He also admitted the personal connection piece is harder in an era where 35–40% of the roster turns over every year. Meeting every recruit, knowing every family? That’s tougher now.
But the thrill of competition is still there for him. “The day that changes,” he said, is probably the day someone else should take over.
That’s the backdrop to everything he just laid out: a clunky system, a controversial partnership model, a fanbase demanding top-tier results, and an athletic director who insists Kentucky has “a good plan” for all of it, and says he still wants to be the one fighting to make it work.
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