The NIL era has accelerated recruiting into becoming a bidding war on what schools offer the most money in NIL. The numbers circulating in college basketball recently have been massive, and one of the game’s best recruiters, Arkansas’ John Calipari, recently spoke up about how that shapes the expectations for transfers and recruits who come into their new schools.

As one of the best recruiters in college basketball and potentially all college sports, Calipari has firsthand experience with NIL. While NIL has not changed Calipari’s status as an elite recruiter, it has emboldened him even more, bringing in top recruits at Kentucky and Arkansas. However, big-time players come with big-time money, and Calipari admitted that he and his staff tread lightly even more now due to that aspect of recruiting.

Calipari was on an episode of Golic & Golic on FanDuel Sports Network this week and elaborated on how they navigate this new landscape.

“Did you see the interview with the Kansas State player (Coleman Hawkins) after last year’s season, where he cried? Cried. ‘They paid me $2 million and I couldn’t live up to it.’ There’s one thing about being the star on any team,” Calipari said. “You guys did it, that star makes the most and, wow, but the most is expected from them. So, some guys in college basketball this year are making between $ 3 million and $5 million. Teams are spending 20 million on rosters. Now there’s an expectation. You better win a national title, or you better be a guy, Calipari said.

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“If one of you paid a college player four million, would you expect that $4 million player to drag us to the Final Four?”

In some cases, the risk might not outweigh the reward when programs like Arkansas basketball offer millions of dollars to recruits. Calipari continued to elaborate on how this is impacting the current recruiting landscape.

“That’s different than a seasoned professional dealing with it. So, trying to keep that away from what we do, but social media brings it right back,” Calipari said. “This guy’s making $3 million, and this is the best he is. So, you know, it’s — I think we gotta protect our kids, but some of it, you can’t. You want to be paid a lot. You’re now a professional. You need to perform.”

Thanks to the House settlement being approved, some NIL numbers should be curbed, and at least the field in college sports should be leveled. However, this new era of recruiting is a bidding war, and Calipari and other coaches need to adapt to navigating the potential expectations that come with that.

Jake Faigus graduated from the University of Arizona in 2022 and has had stops at Catena Media, Playmaker, DraftKings, USA Today, Spike Up, and Spotlight Sports Group. He also writes for Sporting News and works at iHeartMedia in Phoenix.

Former Auburn athletic director Jay Jacobs joined The Auburn Undercover Podcast for his biweekly show for a deep dive into how Auburn built some of the SEC’s best facilities—and why staying competitive now requires more than just bricks and mortar.

Jacobs, who led Auburn Athletics from 2005 to 2018, said the evolution of facilities is a story of constant adaptation. “Auburn was the first school in the SEC to have a football building,” he said. “We built that athletic complex in 1989, and at the time nobody else had one. That set the tone for how we’d separate ourselves.”

But in today’s NIL-driven world, Jacobs believes facilities still play a crucial role. “There may be a mindset at some schools that you don’t need to build anymore, just pay NIL and figure it out. But if everyone’s paying NIL, you still need something to separate yourself. That’s where facilities matter.”

Jacobs said recent improvements—from Plainsman Park to Neville Arena—are about more than recruiting athletes. “We’ve all turned our attention to fans. If the fans aren’t there, it’s an empty, hollow place. That atmosphere has to be there for everyone.”

Still, progress isn’t easy. Jacobs recalled pushing for a north end zone project that didn’t gain traction during his tenure. “Obviously I didn’t do a good enough job painting the vision. But thank goodness they’re moving forward with it now.”

When asked about the pressures of NIL, Jacobs didn’t mince words. “I’ve never had a student-athlete demand more money. It’s always been a parent, guardian, or handler. I’ve seen cases where the student-athlete didn’t even know someone was negotiating on their behalf.”

Despite the financial changes in college sports, Jacobs says the Auburn spirit still shines through. “These kids still act like kids. They’re having fun, they’re dancing in the dugout, hanging off the bench. They’re not thinking, ‘How can I get $25,000 more?’ They just love to play.”

Looking ahead, Jacobs acknowledged the challenge of funding athletics once schools begin paying athletes directly as part of the expected House v. NCAA settlement. “Every school is going to have to come up with $20.5 million more, and then it goes up from there. That’s real.”

Yet Jacobs remains optimistic about Auburn’s donor base and approach. “We may not have one mega-donor, but we have a lot of people who care. That’s the Auburn way. Everyone pitches in.”

He closed with a recommendation: a book that’s helped him stay grounded. “It’s called Don’t Give the Enemy a Seat at Your Table by Louie Giglio. Whether you’re a Christian or not, it helps you catch those negative thoughts and think clearly.”

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For the first 115 years of the NCAA’s existence, college athletes weren’t allowed to earn money from their athletic abilities. The first opportunity arose in the State of California when Governor Gavin Newsom signed a statute into law on September 30, 2019, allowing colleges to refrain from denying student-athletes the opportunity to profit from their name, likeness, or image.

However, it wasn’t until the summer of 2021 that the NCAA changed rules to allow students to profit from their name, image, and likeness — otherwise known as NIL — after the Supreme Court ruled against the governing body.

A combination of school policies and state laws dictates what deals athletes can make. The NCAA has allowed universities to establish guidelines for their athletes in states that do not have laws outlining the parameters for designing NIL deals. Athletes only earned NIL benefits through outside parties, not through universities.

That changed last week on June 6 when Federal Judge Claudia Wilken approved the House v. NCAA settlement, which resolves multiple federal antitrust lawsuits, pays out thousands of former college athletes $2.8 billion in backpay from lost NIL compensation, and establishes a framework for athletic departments to directly pay college athletes for the first time.

Effective July 1, 2025, the agreement establishes a 10-year revenue-sharing model, which will allow schools to distribute up to $20.5 million in name, image, and likeness (NIL) to athletes during the 2025-26 season. This amount is expected to increase over time, potentially reaching up to $32.9 million per school by the 2034–35 academic year.

The men’s basketball roster size increases from 13 to 15 scholarships to be awarded. An equivalency system also allows coaches to award scholarships to more athletes by offering partial awards instead of full ones. For example, rather than 10 players each getting a full basketball scholarship, a team might divide 10 scholarship equivalents among 15 athletes.

Scholarships, which cover tuition, room and board, and other educational expenses, are not included in this cap. Schools can still offer full or partial scholarships to athletes without counting them toward the NIL compensation limit. In fact, the settlement allows schools to allocate up to $2.5 million of their NIL compensation pool toward increasing scholarships and providing additional support to athletes.

NIL payments can still be paid by outside supportive organizations, but if the payment is over $600, it must be justified by submission to a digital clearinghouse managed by Deloitte known as NIL Go in order to establish that third-party deals reflect what the clearinghouse deems is “fair” market value.

St. John’s and the rest of the Big East conference enter this new era of college athletics in an advantageous position over power conferences that prioritize competing in football programs. Most power conference schools are expected to pay out 75% of their revenue-sharing cap to football, with men’s basketball receiving 15%, women’s basketball receiving 5%, and the remaining sports receiving the final 5%.

This will not be a problem for the ten Big East member schools, which either have no football program or an FCS football program that is less costly than their FBS counterparts. Even UConn, which is the only Big East member with an FBS football program, shouldn’t feel pressure to divert much of its cap from its premier basketball programs in order to support football since they aren’t in a power conference and compete independently.

The SEC and ESPN have released several more kickoff times and TV network assignments for the 2025 football season.

Several games were held back with “window” designations for kickoff and to-be-determined television assignments — Early, Afternoon, Night or Flex. “Early” means 11 a.m.-noon Central start, “Afternoon” means 2:30 p.m.-3:30 p.m. start, “Night” means 5 p.m.-7 p.m. start and “Flex” can be either Afternoon or Night.

Full kickoff times and television assignments will be announced on a week-to-week basis once the season begins.

Here’s the updated list (all times Central):

Thursday, Aug. 28

Central Arkansas at Missouri, 6:30 p.m., SEC Network

Friday, Aug. 29

Auburn at Baylor, 7 p.m., Fox

Saturday, Aug. 30

Syracuse vs. Tennessee (Atlanta), 11 a.m., ABC

Texas at Ohio State, 11 a.m., Fox

Mississippi State at Southern Miss, 11 a.m., ESPN

Toledo at Kentucky, 11:45 a.m., SEC Network

Alabama at Florida State, 2:30 p.m., ABC

Marshall at Georgia, 2:30 p.m., ESPN

Alabama A&M at Arkansas, 3:15 p.m., SEC Network

Illinois State at Oklahoma, 5 p.m., ESPN+/SECN+

Texas-San Antonio at Texas A&M, 6 p.m., ESPN

Long Island at Florida, 6 p.m., ESPN+/SECN+

Charleston Southern at Vanderbilt, 6 p.m., ESPN+/SECN+

LSU at Clemson, 6:30 p.m., ABC

Georgia State at Ole Miss, 6:45 p.m., SEC Network

Sunday, Aug. 31

Virginia Tech vs. South Carolina (Atlanta), 2 p.m., ESPN

Saturday, Sept. 6

San Jose State at Texas, 11 a.m., ABC or ESPN

Utah State at Texas A&M, 11:45 a.m., SEC Network

Ole Miss at Kentucky, 2:30 p.m., ABC

Kansas at Missouri, 2:30 p.m., ESPN2

East Tennessee State at Tennessee, 2:30 p.m., ESPN+/SECN+

Austin Peay at Georgia, 2:30 p.m., ESPN+/SECN+

South Florida at Florida, 3:15 p.m., SEC Network

Arkansas State at Arkansas (Little Rock), 4 p.m., ESPN+/SECN+

South Carolina State at South Carolina, 6 p.m., ESPN+/SECN+

Michigan at Oklahoma, 6:30 p.m., ABC

Arizona State at Mississippi State, 6:30 p.m., ESPN2

Vanderbilt at Virginia Tech, 6:30 p.m., ACC Network

Ball State at Auburn, 6:30 p.m., ESPNU

Louisiana Tech at LSU, 6:30 p.m., ESPN+/SECN+

Louisiana-Monroe at Alabama, 6:45 p.m., SEC Network

Saturday, Sept. 13

Wisconsin at Alabama, 11 a.m., ABC or ESPN

Oklahoma at Temple, 11 a.m., ABC or ESPN

South Alabama at Auburn, 11:45 a.m., SEC Network

Georgia at Tennessee, 2:30 p.m., ABC

Louisiana at Missouri, 3 p.m., ESPN+/SECN+

UTEP at Texas, 3:15 p.m., SEC Network

Alcorn State at Mississippi State, 5 p.m., ESPN+/SECN+

Florida at LSU, 6:30 p.m., ABC

Texas A&M at Notre Dame, 6:30 p.m., NBC

Eastern Michigan at Kentucky, 6:30 p.m., ESPNU

Arkansas at Ole Miss, 6 p.m. or 6:45 p.m., ESPN or SEC Network

Vanderbilt at South Carolina, 6 p.m. or 6:45 p.m., ESPN or SEC Network

Saturday, Sept. 20

UAB at Tennessee, 11:45 a.m., SEC Network

Northern Illinois at Mississippi State, 3:15 p.m., SEC Network

Georgia State at Vanderbilt, 6:30 p.m., ESPN2 or ESPNU

Southeastern Louisiana at LSU, 6:45 p.m., SEC Network

Arkansas at Memphis, TBA

Florida at Miami, TBA

Tulane at Ole Miss, Flex

South Carolina at Missouri, Flex

Auburn at Oklahoma, Flex

OPEN: Alabama, Georgia, Kentucky, Texas, Texas A&M

Saturday, Sept. 27

Notre Dame at Arkansas, 11 a.m., ABC

Utah State at Vanderbilt, 11:45 a.m., SEC Network

Alabama at Georgia, 6:30 p.m., ABC

Sam Houston at Texas, 7 p.m., ESPN+/SECN+

Auburn at Texas A&M, Afternoon

Massachusetts at Missouri, Night

LSU at Ole Miss, Flex

Tennessee at Mississippi State, Flex

Kentucky at South Carolina, Flex

OPEN: Florida, Oklahoma

Saturday, Oct. 4

Kentucky at Georgia, 11 a.m., ABC or ESPN

Kent State at Oklahoma, 3 p.m., SEC Network

Mississippi State at Texas A&M, Night

Vanderbilt at Alabama, Flex

Texas at Florida, Flex

OPEN: Arkansas, Auburn, LSU, Ole Miss, Missouri, South Carolina, Tennessee

Saturday, Oct. 11

Alabama at Missouri, 11 a.m., ABC or ESPN

Washington State at Ole Miss, 11:45 a.m., SEC Network

Oklahoma vs. Texas (Dallas), 2:30 p.m., ABC or ESPN

Georgia at Auburn, Night

South Carolina at LSU, Flex

Arkansas at Tennessee, Flex

Florida at Texas A&M, Flex

OPEN: Kentucky, Mississippi State, Vanderbilt

Saturday, Oct. 18

Oklahoma at South Carolina, Early

LSU at Vanderbilt, Early

Mississippi State at Florida, Afternoon

Texas at Kentucky, Night

Tennessee at Alabama, Flex

Texas A&M at Arkansas, Flex

Missouri at Auburn, Flex

Ole Miss at Georgia, Flex

Saturday, Oct. 25

Auburn at Arkansas, Early

Ole Miss at Oklahoma, Early

Tennessee at Kentucky, Night

Texas A&M at LSU, Flex

Texas at Mississippi State, Flex

Alabama at South Carolina, Flex

Missouri at Vanderbilt, Flex

OPEN: Florida, Georgia

Saturday, Nov. 1

Vanderbilt at Texas, 11 a.m., ABC or ESPN

Georgia vs. Florida (Jacksonville), 2:30 p.m., ABC

Mississippi State at Arkansas, Afternoon

Kentucky at Auburn, Flex

South Carolina at Ole Miss, Flex

Oklahoma at Tennessee, Flex

OPEN: Alabama, LSU, Missouri, Texas A&M

Saturday, Nov. 8

Georgia at Mississippi State, 11 a.m., ABC or ESPN

The Citadel at Ole Miss, noon, ESPN+/SECN+

Auburn at Vanderbilt, Afternoon

LSU at Alabama, Night

Florida at Kentucky, Flex

Texas A&M at Missouri, Flex

OPEN: Arkansas, Oklahoma, South Carolina, Tennessee, Texas

Saturday, Nov. 15

Tennessee Tech at Kentucky, 12:30 p.m., ESPN+/SECN+

New Mexico State at Tennessee, 3:15 p.m., SEC Network

Arkansas at LSU, Early

South Carolina at Texas A&M, Early

Mississippi State at Missouri, Night

Oklahoma at Alabama, Flex

Texas at Georgia, Flex

Florida at Ole Miss, Flex

OPEN: Auburn, Vanderbilt

Saturday, Nov. 22

Missouri at Oklahoma, 11 a.m., ABC or ESPN

Samford at Texas A&M, 11 a.m., ESPN+/SECN+

Charlotte at Georgia, 11:45 a.m., SEC Network

Eastern Illinois at Alabama, 1 p.m., ESPN+/SECN+

Mercer at Auburn, 1 p.m., ESPN+/SECN+

Coastal Carolina at South Carolina, Afternoon

Kentucky at Vanderbilt, Afternoon

Western Kentucky at LSU, Night

Tennessee at Florida, Flex

Arkansas at Texas, Flex

OPEN: Ole Miss, Mississippi State

Friday, Nov. 28

Ole Miss at Mississippi State, 11 a.m., ABC or ESPN

Texas A&M at Texas, 6:30 p.m., ABC

Saturday, Nov. 29

Clemson at South Carolina, 11 a.m., ABC or ESPN

Georgia at Georgia Tech, 2:30 p.m., ABC

Vanderbilt at Tennessee, Afternoon

Missouri at Arkansas, Night

Alabama at Auburn, Flex

Florida State at Florida, Flex

LSU at Oklahoma, Flex

Saturday, Dec. 6

SEC championship game (Atlanta), 3 p.m., ABC