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5 CUs Earn Branding & Giveback Points With Sports Partnerships

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5 CUs Earn Branding & Giveback Points With Sports Partnerships

As the 2025 football season approaches, several credit unions are launching new NIL deals and athletic organization partnerships, or expanding upon existing ones, with goals of giving back to their communities, promoting financial education and building their brand awareness. Here are five new deals encompassing a variety of sports that were announced in recent weeks.

1. Associated CU & Georgia Bulldog Student-Athletes Gunner Stockton and Lawson Luckie

The $2.2 billion Associated Credit Union in Peachtree Corners, Ga., announced Tuesday that it entered NIL (Name, Image and Likeness) agreements with two student-athletes from the University of Georgia’s Georgia Bulldog football team for the 2025-26 school year: Quarterback Gunner Stockton and tight end Lawson Luckie. Both athletes will participate in advertising and community events with the credit union this school year.

Stockton, who is projected as the starting quarterback in 2025, appeared in five Georgia Bulldog games last season, most notably in beating Texas in the SEC Championship Game before starting the Allstate Sugar Bowl. Luckie appeared in all 14 games last season and is expected to play a key role in the team’s offense in 2025.

“Associated Credit Union is excited to expand our Name, Image and Likeness partnerships with student-athletes who attend the University of Georgia,” Associated CU President/CEO C. Lin Hodges said. “We’re particularly excited to work with Gunner from Clayton, Ga., and Lawson from Norcross, Ga. These athletes exemplify the power, passion and leadership that define their sports and inspire their communities.”

2. Keesler Federal & LSU Athletics

The $4.3 billion, Biloxi, Miss.-based Keesler Federal Credit Union announced July 23 that it signed a five-year sponsorship agreement with Louisiana State University and is now a “Proud Partner of LSU Athletics.” The agreement takes effect at the start of the upcoming football season and covers all LSU sports, including football, basketball, baseball and women’s gymnastics.

According to Keesler Federal, the new partnership coincides with the credit union’s upcoming expansion across Louisiana that will result from its merger with Jefferson Financial Federal Credit Union. Once the merger is complete, Keesler Federal will gain 14 branch locations from New Orleans to Baton Rouge, La., the credit union said.

As a result of the partnership, Keesler Federal will be promoted in LSU venues Tiger Stadium, Alex Box Stadium and the Pete Maravich Assembly Center, and across LSU social media.
 
“We are proud to support LSU Athletics and their student-athletes, and to be associated with their globally-recognized standard of excellence,” Keesler Federal President/CEO Andy Swoger said. “The partnership will serve Keesler Federal well as we significantly expand our brand across the region.”

3. TDECU & Houston Texans Quarterback C.J. Stroud

C.J. Stroud (Credit/TDECU)

The $4.8 billion, Lake Jackson, Texas-based TDECU announced July 26 that it has expanded its existing partnership with the Houston Texans by making the NFL team’s quarterback, C.J. Stroud, a brand ambassador for the credit union.

The partnership will kick off during this year’s NFL preseason as Stroud is featured in a new TDECU brand campaign. In addition, TDECU said it has donated $30,000 to the C.J. Stroud Foundation, the athlete’s nonprofit that supports single mothers, low-income families and youths in sports.  

“This partnership represents a significant next step for TDECU,” TDECU President/CEO Isaac Johnson said. “As a company, we are dedicated to empowering our members and fostering growth within our communities. Our partnership with C.J. Stroud not only strengthens our connection with our members but also enhances our service to the Houston area and beyond. We are thrilled to deepen our relationship with the Houston Texans and align with a player who shares our commitment to excellence, leadership and community impact. Go Texans!” 

4. 7 17 CU’s New Akron RubberDucks Visa Credit Card

Like TDECU, the $1.8 billion 7 17 Credit Union announced an expansion of an existing sports team partnership – the Warren, Ohio-based credit union released a co-branded credit card with the Akron RubberDucks, a minor league baseball team and the Double-A affiliate of the Cleveland Guardians. 7 17 CU became the official credit union of the Akron RubberDucks earlier this year.

The Akron RubberDucks Visa Credit Card, which 7 17 CU unveiled July 31 during the RubberDucks’ matchup against the Erie SeaWolves, allows cardholders to give back to their communities every time they use it. With each transaction, the credit union contributes 7.17 cents to local nonprofit programs supported by the RubberDucks. The card has a starting APR of 7.17% and no fees for balance transfers, cash advances or annual use, the credit union said.

“This partnership is about more than branding – it’s about building something meaningful together,” 7 17 CU President/CEO John Demmler. “We’re honored to work alongside the RubberDucks to support initiatives that matter in the community, while offering real financial benefits to the people who live here.”

5. Mission Fed & San Diego Padres Star Jackson Merrill

Finally, the $6.8 billion, San Diego, Calif.-based Mission Federal Credit Union announced Friday that it has launched a collaboration and multi-year agreement with Jackson Merrill of the San Diego Padres Major League Baseball team. Mission Fed is currently in the midst of a multi-year sponsorship deal with the Padres.

Merrill Jackson (Photo by Matt Thomas/San Diego Padres)

The new partnership will include teaming up with Merrill to give back to the community through initiatives that support the region’s youth, as well as pet and animal welfare. Mission Fed said it also has plans for a financial education series featuring Merrill and autographed giveaways.

Outfielder Merrill’s recent accomplishments include being named a 2024 National League Rookie of the Year runner-up, hitting .292 with 24 home runs, 90 RBIs and 16 stolen bases during his inaugural season, and signing a nine-year contract extension with the San Diego Padres that begins in 2026. 

“This is an exciting time for Mission Fed and our members. We feel this collaboration is built on both performance and integrity, and we wholeheartedly welcome Jackson Merrill to our Mission Fed family,” Mission Fed President/CEO Doug Wright said. “We look forward to working together to support our community and get the word out about financial empowerment.” 

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WSU volleyball signs Audrey Hollis out of the transfer portal – The Daily Evergreen

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Four weeks ago, it was made public that Jackie Carle and Italia Bernal were both hitting the transfer portal. At the time, this left the Cougars with Livia Ward as the only setter on the team.

On Wednesday, the Cougs fixed at least part of the setter shortage by signing setter Audrey Hollis. Hollis will be a true junior in the fall and is a transfer from the University of Hawai’i. Before playing in Hawaii, she played at UC San Diego in 2024.

As a sophomore at Hawai’i, she recorded 125 assists and 49 digs. However, she only played in 16 out of 29 matches and 38 total sets.

At UC San Diego, however, she produced. As a freshman, while playing both setter and opposite, she logged 921 assists, 8.86 assists per set (fifth-most in the Big West Conference in 2024), 188 digs, 48 blocks, 57 kills and 17 service aces. She played in 27 out of 30 matches, starting in 25 of them, and helped the Tritons achieve an overall record of 17–13, which allowed them to qualify for the Big West Championship in the team’s first year of eligibility.

For her freshman-year efforts, she made the Big West All-Freshman team.

Hollis even has championship-level DNA after she helped lead her club volleyball team to win the USA Volleyball 18s National Championship in the National Division in 2022.

Despite her statistically underwhelming season at Hawai’i this past year, head coach Korey Schroeder and company will look to tap into the upside she showed in her freshman year.

“Audrey brings a lot of [experience] and [success] for us at the setter position. Her freshman season she ran a 5-1 for a very successful UC-San Diego team while she was still 17 years old,” Schroeder said about her in a statement posted on the WSU Athletics website upon signing her.





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Lubbock-Cooper Liberty Campbell Beeler is top area volleyball player

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Jan. 12, 2026, 4:05 a.m. CT

WOODROW — Like the rest of the Lubbock-Cooper freshmen three years ago, Campbell Beeler faced one of the first major decisions of her life.

Should she stay at her high school, or enter a new frontier as part of the first contingent to attend Lubbock-Cooper Liberty?

There were plenty of factors to consider, including the athletics landscape. What would sports at a new school look like?



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Here is the 2025 Lubbock Avalanche-Journal volleyball Super Team

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Jan. 12, 2026, 4:09 a.m. CT

Here is the Lubbock Avalanche-Journal’s volleyball Super Team for the 2025 season. Players are listed in alphabetical order in their respective tiers.

Read about our player of the year, Lubbock-Cooper Liberty senior Campbell Beeler.

OFFENSIVE PLAYER OF THE YEAR

Emma Clawson, Sr., OH, Shallowater

Clawson, a New Mexico State signee, notched 511 kills (.303 hitting percentage), 157 digs, 36 aces, 13 blocks and eight assists. She was District 2-3A MVP and Texas Girls Coaches Association all-state.



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ETBU beach volleyball team serves Honduras communities on mission trip

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ETBU beach volleyball team serves Honduras communities on mission trip

Published 5:45 am Monday, January 12, 2026

East Texas Baptist University’s beach volleyball team recently returned from a trip to Roatan , an island part of Honduras, as part of ETBU’s Tiger Athletic Mission Experience. Students partnered with International Sports Federation and Roatan Mission Fellowship for ministry and service for a week.

It was the 24th trip for the ETBU Athletic Department TAME initiative and the first for the ETBU beach volleyball team.

When players arrived at the home of their host family, they were greeted with friendly faces, dinner, smores, and fresh coconuts, according to a statement from ETBU.

“Through all the chaos of traveling, it was exciting to watch the Lord force us to slow down and be patient and wait on His timing,” sophomore Sierra Wendt said. “When things could have caused us to lose joy or excitement, we spent the time having team Bible studies and fellowship. Never once did the team lose fire for the Lord or eagerness to share His word.”

The first full day in Roatan began with a traditional Honduran breakfast before players started a beach volleyball camp for local children. The 50 children ranging in age from 6 to 17 who attended the camp enjoyed games, learning about beach volleyball, and listening to devotionals about trusting in Jesus, ETBU said.

After a break for lunch, the team started its afternoon volleyball camp session with another group of children.

“Despite the language barrier, it was evident that God’s love knows no barrier,” freshman Emmaley Matz said. “For our group devotional we discussed the story of Jesus calming the storm. After sharing trials where we felt God in our own lives, the kids shared their own stories.  It was amazing to hear how God has worked in their lives and how important it is to have trust and faith in God’s plan.”

The team’s third day in Roatan included a Christmas celebration with the local children who live and work near the landfill, according to ETBU. The children and their families earn money by picking through acres of garbage to find plastic, cans, and metal to sell for a few dollars.

In 2025, Roatan Mission Fellowship was able to send 180 children living near the landfill to school with everything they need, including school uniforms and supplies.

“The team handed out Christmas presents to these children and spread Christ’s love through many hugs and gifts,” ETBU said

On their final day in Roatan, team members had another session of playing volleyball with local children and young adults. After lunch, the team served at one of Roatan Mission Fellowship’s partner ministries called Little Sprouts, which offers spiritual, medical, and food support to the neediest families in and around Roatan’s largest city. The team donated soccer balls and volleyballs to the ministry.

“As soon as our bus pulled onto the gravel road in front of their building, the kids swarmed our bus with smiles and waves,” sophomore Paige Dickson said. “As each one of us stepped off the bus, we couldn’t even get down the stairs before we were greeted with massive hugs. The kids had massive smiles, and there were so many giggles and voices flooding the yard. Everyone was happy and relaxed, and all the kids felt seen and safe. They jumped into our arms, and we held them and talked with them as long as we could.”

Head ETBU Beach Volleyball Coach Allison Kuster reflected on the experience and expressed her pride in her team during their week in Roatan.

“Before we left, they all came up with individual goals that they wanted to meet while we were there,” Kuster said. “Some of the goals included getting outside their comfort zone, praying for a stranger, and asking someone if they know who Jesus is. Every single one of my girls met their goals and more. I have never seen a team more on fire for the Lord and wanting to share their faith with everyone they meet, and as a coach, that is one of the most incredible things you could ever ask for.”



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Cougar volleyball adds two attackers on the outside – The Daily Evergreen

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After the 2025 season ended for Cougar volleyball, a question mark arose about who would be signed to replace outside hitters Taryn Vrieling and Melina Christodoulou. They will not be returning due to graduation.

That question has been, at least partially, answered as of Wednesday, when Cougar volleyball officially announced they signed transfers Madyn Cervellera and Emerson Matthews.

This gets the Cougs back up to five outside hitters going into the 2026 season, as Eliana Ti’a, Haumea Marumoto and Mary Healy are all set to return.

Nonetheless, with two new pins coming to the Palouse, let us take a look at who they are.

 

Madyn Cervellera:

Cervellera is an incoming transfer from Seattle University, which is one of the Cougars’ West Coast Conference rivals. Before that, Cervellera played at Cal Poly-Humboldt in 2024. She will be a true junior in her first season at WSU this fall.

In the two matches Cervellera played against the Cougs this past season, she tallied 20 total kills, 12 digs and five blocks. She was one of Seattle U’s most productive players in those matches.

Overall, in her one season with the Redhawks, she led the team with 378 kills, which was 98 more kills than Lucie Blažková, 165 more than her next-closest teammate and the fourth-most in the WCC. She also had 116 kills at Poly-Humboldt in the 17 matches she played.

She is also a strong defensive player. She logged 41 total blocks last season, which was more than both Vrieling and Christodoulou. She also tallied 261 digs (15th-most in the WCC), which was 133 more than Ti’a, the outside hitter on WSU with the most digs. At Poly-Humboldt, she had 186 digs and 32 total blocks.

However, historically, she has not been the most accurate. She hit .148 in 2025 and .093 in 2024. Her .148 would have been the second-lowest for an outside hitter on the Cougars if she played for WSU in 2025.

Nonetheless, she was still one of the most productive outside hitters in the WCC last season, earning her an All-WCC honorable mention.

Head coach Korey Schroeder has been high on Cervellera since playing her twice this past season.

“Between playing against her twice and scouting for other WCC matches, we watched Madyn compete a lot last season. She is a great athlete [who] impacts matches both offensively and defensively, and that showed with the numbers she put up at Seattle,” Schroeder said in a statement posted on the WSU Athletics website.

 

Emerson Matthews:

Matthews will be a true sophomore when she takes the court for the Cougars next fall. This past season, as a freshman, she played in all 27 matches for the University of Buffalo and started in 26.

At Buffalo, offensively, she led the Bulls with 366 kills (fourth-most in the Mid-American Conference) and also had 25 aces. Her 366 kills were 86 more than Blažková had this past season, and the 25 aces would have been fourth-most on the Cougars. She was also accurate and efficient, hitting .177 for the Bulls. For reference, outside hitter Mary Healy hit .178 for the Cougars this past season.

Defensively, Matthews had 41 total blocks and 190 digs. In total, she logged 419 points, which was third-most in the MAC. 

Her efforts this season got her named to the All-MAC second team and the MAC All-Freshman team.

Before playing at the University of Buffalo, Matthews was selected to Canada’s National Excellence Program to play volleyball. She also played in the BioSteel All-Canadian Games for Team Canada in 16U and 17U, and was named the Sask Volleyball 17U Female Athlete of the Year in 2024. Additionally, she represented the 19U Team Canada at the Central America and Caribbean Volleyball Confederation Pan American Cup.

Schroeder was impressed with what Matthews accomplished as a freshman.“What Emerson accomplished last fall in her first collegiate season is impressive. Being a freshman is hard, but she not only contributed but led her team offensively while playing a six-rotation role,” he said about her in a statement released on the WSU Athletics website.





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Tritons Sweep Hawks – UC San Diego

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LA JOLLA, Calif. — No. 10 UC San Diego men’s volleyball picked up its first sweep of the season on Sunday, defeating visiting Rockhurst 25-17, 25-20, 25-12 at LionTree Arena. The Tritons are now 3-0 on the season.
 
UC San Diego hit .457 while holding the Hawks to .100. The Tritons managed 40 kills and just eight errors across the match. Josh Ewert had a match-high 10 kills, while Sebastiano Sani had nine on .500 hitting and Jim Garrison had seven with a .778 clip. Setter Cameron Wurl led the offense, racking up 28 assists.
 
HOW IT HAPPENED
The Tritons hit a blistering .524 in set one, with Rockhurst only managing .040. The hosts took an early 8-3 lead after three-straight Rockhurst errors and never looked back. A Ewert kill and Rockhurst’s eighth error of the set closed out the first frame with the Tritons on top 25-17.
 
Set two was the closest of the match, but UC San Diego still connected at a .464 clip. The visitors led 10-8 before the Tritons went on an 8-1 run to lead 16-11. The Tritons had six kills during that stretch from five different players. The closest Rockhurst got down the stretch was a 20-18 Triton lead before UC San Diego closed set two on a 5-2 advantage to win 25-20.
 
The third set saw the Tritons register five of the nine blocks they recorded during the match. That defense saw Rockhurst hit a match-low -.036 in the set. The Hawks actually had an early 7-5 lead before the Tritons took 10 of the next 12 points to open up a six-point lead. The Tritons ultimately outscored Rockhurst 20-5 to finish the match with a commanding 25-12 set three victory.
 
TRITON TIDBITS

  • The Tritons had a season-low three service errors per set.
  • UC San Diego is 3-0 to start the season for the second-straight year.

UP NEXT
The Tritons have their first road trip of the season, visiting No. 8 BYU for a top-10 clash. The two teams will face off this Friday and Saturday, with both matches beginning at 6:00 p.m. PST.
 
About UC San Diego Athletics
After two decades as one of the most successful programs in NCAA Division II, the UC San Diego intercollegiate athletics program has begun a new era as a member of The Big West in NCAA Division I. The 24-sport Tritons earned 30 team and nearly 150 individual national championships during its time in Divisions II and III and helped guide 1,400 scholar-athletes to All-America honors. A total of 83 Tritons have earned Academic All-America honors, while 39 have garnered prestigious NCAA Post Graduate Scholarships. UC San Diego scholar-athletes exemplify the academic ideals of one of the world’s preeminent institutions, graduating at an average rate of 90 percent, the highest rate among public institutions in NCAA Division I or II. For more information on the Tritons, visit UCSDtritons.com or follow UC San Diego Athletics on social media @UCSDtritons.
 



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