NIL
5 things we learned from SEC Media Days

The college football world descended upon Atlanta this week as players and coaches from all 16 teams in the SEC took the stage to preview the 2025 season.
From a viral snafu with Texas coach Steve Sarkisian’s introduction to a standstill between the SEC and Big Ten, plenty was discussed at SEC Media Days this week.
With “talking season” in the rearview mirror and football season around the corner, here are five things we learned from SEC Media Days
Texas wants to “finish the mission”
Texas has been close under Sarkisian, but not quite gotten over the hump. After back-to-back College Football Playoff semifinals appearances, the Longhorns are ready for the next step.
“The key for us this fall, we’ve got to go enjoy this journey,” Sarkisian said. “We need to be present and we need to be present in the moment, enjoy the journey and then ultimately finish the mission.
“We’ve been close. We’ve been there. We’ve been knocking on the door the last two years. But to go do that, we need to take it one step at a time as we embark on the summit that we’re looking for, and that’s going to take great discipline.”

New starting quarterback Arch Manning will be key to finishing that mission. He admitted that, while he didn’t ever consider leaving Texas, it was tough being a backup.
“He’s got an unbelievable work ethic. And I think, if he stays true to himself, that’s going to help him navigate these waters as they present themselves,” Sarkisian said. “I think he’s prepared for the moment, but now it’s just time for him to go do it and enjoy doing it quite frankly.”
SEC or Big Ten?
After Michigan and Ohio State claimed the last two national championships, detractors are claiming that the SEC’s reign as the top conference in the sport is over. SEC players and coaches disagree.
“For all those of you who like to speculate about super-conferences, welcome to one,” SEC commissioner Greg Sankey said. ”We have common-sense geography, restored rivalries, record-breaking viewership.”
Missouri head coach Eli Drinkwitz spoke bluntly when asked if he thought the SEC still owned the title of top conference.
“The top? The top, as in number of draft picks in the NFL? Top as in most viewership? Overall top, deepest conference in college football? Look, the more teams you add to the tournament, there’s greater variance to it,” Drinkwitz said. “You’ve got 16 of the toughest competitors in the world who are head coaches in this league. We’re all driven to achieve the best, whether that’s internally or externally.”
What’s next for SEC schedule, CFP?
If you were hoping there were concrete answers for these questions, you left SEC Media Days empty-handed.
The never-ending discussion surrounding the number of games in the SEC schedule rages on as schools debate whether there should be eight or nine games in the SEC slate.
Sankey said a decision on the 2026 schedule will come soon, though he did tell ESPN that he is in favor of nine games because it “would promote great interest through the year,” but also acknowledged the increased difficulty of SEC teams’ schedules if it went to nine games. Regardless, he knows the clock is ticking.

“We have to make decisions (soon), if we’re going to nine games,” Sankey said. “If we stay at eight, it’ll probably be a little bit easier logistically.”
For the CFP, Sankey believes expansion “should be pursued,” but the SEC and Big Ten are at a standstill on what the expanded format would look like.
The Big Ten wants a 4-4-2-2-1 format, allotting four automatic bids to the SEC and Big Ten, while two automatic bids go to the ACC and Big 12. The SEC prefers five conference champions and 11 at-large bids.
“We had a different view coming out of [the SEC spring meetings] around the notion of allocations,” Sankey said. “The Big Ten has a different view. That’s fine. We have a 12-team playoff, five conference champions. That could stay if we can’t agree.”
Jackson Arnold’s OU departure explained
Former five-star and Denton Guyer product Jackson Arnold’s time at Oklahoma didn’t go as planned. In his first year starting for the Sooners, he was benched and later transferred to Auburn after the Sooners’ time in the SEC began with a resounding thud.
Oklahoma coach Brent Venables was candid on what went wrong for Arnold at Oklahoma, even admitting the Sooners tried to keep him around.
“Hate what happened,” Venables said. “We wanted to keep him. We tried to keep him, but I think he just needed a fresh start. I don’t want to speak for him, but he was wonderful.
“Unfortunately for him, everything around him wasn’t helping him be successful. So, he had no chance in some ways, under the circumstances.”
Arnold makes his return to Oklahoma when Auburn visits the Sooners in an early-season SEC clash on Sept. 20.
New era of NIL
During Sankey’s opening address, he discussed the arrival of revenue sharing in college football and the uncertainty surrounding it.
“In the middle of anything significant, it will get messy,” Sankey said. “That doesn’t mean you leave or in a marathon, it doesn’t mean you step off the course. The burden of making a new system work is certainly on commissioners and conference offices, but the responsibility is shared with our campuses and campus leaders.”
Lane Kiffin, Ole Miss’ always-outspoken head coach isn’t buying the salary cap rules. Under the settlement, each school can now share up to about $20.5 million with their athletes.
“I think it’s obvious people aren’t staying within the cap, so I think the whole thing will be, ‘What does that look like?’ That’s what we don’t know,” he said. “What does it look like when you don’t and what are the punishments for that? Do you win and that comes later?”
As college athletics enter a new era of NIL, only time will tell how enforceable the new rules are. Coaches are building their rosters without knowing how the new rules surrounding revenue sharing work.
“[We need] something uniform that has some teeth to it, where it is what it is supposed to be,” South Carolina coach Shane Beamer said. “And if somebody is not doing what they’re supposed to be doing, it’s going to be enforced, and there’s going to be repercussions.”
Other coaches say the $2.8 billion antitrust settlement that began on July 1 levels the playing field and will be good for a lot of teams in college football.
“Financially with revenue sharing I think we are finally back on even keel with everybody, which we weren’t,” said Arkansas coach Sam Pittman. “If I was going to make an excuse, it would be financially is why we haven’t done quite as well.”
As the college football world continues to adjust to the new rules, the discourse surrounding revenue sharing could look quite different at next summer’s SEC Media Days.
Find more college sports coverage from The Dallas Morning News here.
NIL
Commute: Wilson Countersues Georgia in Monumental NIL Case
Welcome to the Morning Commute
Today we are talking about Mizzou Football!
In case you missed it, Mizzou defensive end Damon Wilson II got sued by Georgia in regards to breached agreement by transferring and owes $390,000, the unpaid portion of the deal, under a liquidated damages clause.
The Missouri defensive end challenges whether or not that agreement was ever legally binding.
Wilson is suing for defamation after spokesman Steven Drummond told ESPN that Georgia “expects student athletes to honor commitments.” The complaint alleges the comment damaged Wilson’s character by falsely implying he breached a contract.
This is definitely an ongoing subject so the best way to stay updated is the Rock M+ forums!
Yesterday at Rock M and Rock M+
Let’s shift our focus to Mizzou Football as Missouri plays in the TaxSlayer Gator Bowl vs Virginia on Saturday night. For the final time this season, it’s game week.
Hey… Missouri Football is playing! Should be an exciting matchup to wrap up Christmas festivities!
MU has seen its three-point field goal percentage drop from 45 percent to 31 percent since Stone, who shot 41.7 percent from beyond the arc in his six games this season, left the rotation. Gates used the analogy of his team as a puzzle in the postgame press conference, pointing to Pierce and Stone as key (missing) pieces.
Key players missing leads to major impact. Mizzou needs to get healthy if it wants a chance to compete in the SEC.
From Rock M Radio: Dive Cuts
In this episode, what turned into a slaughter fest of the Braggin’ Rights matchup is previewed. More to come soon on Rock M Radio!
If you like Rock M Radio drop us a Review and be sure to subscribe on your preferred podcasting platform. Follow @RockMRadio on Twitter and if you haven’t already head over to our YouTube channel and click that subscribe button!
(** RockMNation has affiliate partnerships. These do not influence editorial content, though RockMNation may earn commissions for products purchased via affiliate links.**)
NIL
Georgia football maintains ‘relationship business’ with roster management
ATHENS — Collectively, the Georgia football program is focused on its Sugar Bowl showdown with Ole Miss that’s rapidly approaching.
But behind the scenes next season’s roster is being determined, as Kirby Smart has met with players about their football futures.
Smart — arguably the master of modern-day roster management with the most NFL draft picks (46) and national titles (2) in college football the previous four years — has held private meetings with players about their football futures.
It’s fair to say retention, as much as recruiting, has been key to the Bulldogs’ championship runs going back to Jordan Davis and Devonte Wyatt deciding together to return for the 2021 season.
Georgia, with 54% of its roster made up of first- or second-year players, figures to have several key contributors returning to a team Smart has enjoyed coaching this season.
“A couple of them just told me they want to go back and practice tonight, they said they want to get out there tonight and get on a Bloody Tuesday when we get back home,” Smart said in his postgame on-field interview after the 28-7 SEC title game win over Alabama.
“That’s the kind of mentality this team has — they want to practice some more, they want to practice some more, they love contact, and we love them.”
Settling up
If there is a silver lining to Georgia missing out on 2026 quarterback recruit Jared Curtis — whose signing would have cost in excess of $700,000 — it’s that Smart has more funds to spread around on returning players.
The Bulldogs, like many other programs, front-loaded investing in the 2025 class with the settlement of the landmark House vs. NCAA case pending, as it brought about a $20.5 million cap that schools could directly pay student-athletes for usage of their Name, Image and Likeness.
Smart noted the challenge some of the front-loaded deals would bring when discussing last year’s signing classes.
“ … What’s going to happen when those people expect that same money the next year and it’s not there because you’re in a cap?” Smart said last April. “There’s going to be a correction eventually, and I don’t think any of us know what’s going to happen.”
What has happened is that Georgia, like other schools, is working to help secure NIL deals for student-athletes that meet the standard for approval required by the College Sports Commission’s “NIL Go” platform.
“We can now help our athletes really serve as a marketing agency to go out and source opportunities, whether it’s corporate opportunities, whether it’s local opportunities, whether it’s social media opportunities,” Ohio State athletic director Ross Bjork said on Front Office Sports Today. “That’s going to be the next race.”
Per ESPN, more than 8,300 NIL deals worth approximately $80 million were approved between June 11 and Aug. 31 alone.
Keeping the culture
Name Image and Likeness deals, though not intended to be an incentive for recruiting talent or inducing transfers, certainly have had an effect.
But in a college football world dominated by high-profile transfers — including seven of the 10 Heisman Trophy finalists — Smart’s program continues to feature a culture built from within.
Indeed, the difference between Georgia and Ole Miss — its CFP Sugar Bowl quarterfinal opponent (8 p.m. Jan. 1) — is no less than stunning.
UGA recruits have made 90% of the starts for the Bulldogs this season, while nearly two-thirds (66.3%) of the starts made in the Rebels’ program have been made by transfers.
Perhaps it’s fitting that Lane Kiffin, the architect of the Ole Miss roster, has himself transferred in the sense of leaving his team for what’s perceived to be a better job as LSU’s head coach.
Building blocks
Indiana and Texas Tech — the next two most transfer-heavy teams in the 12-team College Football Playoff — took different approaches to free agency.
Hoosiers coach Curt Cignetti has brought 13 transfers with him from his previous job as James Madison head coach, effectively replanting a team culture in Bloomington, Indiana.
Cignetti, like Kiffin a former Nick Saban assistant, was not like Kiffin when it came to cashing in on his success in pursuit of a better job, even while his name was among the hottest for the most high-profile jobs.
Cignetti, whose most recent portal haul included 23 players (including Heisman Trophy-winner Fernando Mendoza and veteran Notre Dame starting center Pat Coogan), re-signed an 8-year contract with Indiana that will pay him $11.6 million annually — this, after more than doubling his salary at Indiana with an extension worth more than $8 million annually signed the year before.
Texas Tech, meanwhile, has a roster reportedly worth some $25 million reportedly funded by prominent Texas Tech booster and billionaire oilman Cody Campbell, a former Red Raiders offensive lineman (2001-04).
Campbell, who founded the Double Eagle Energy oil and gas company, leads the school’s “Matador Club” NIL collective and he is the school’s Chairman of the Board of Regents.
The Red Raiders brought in seven of the top 75 players in ESPN’s transfer rankings.
It’s worth noting five of the top 10 ESPN transfers helped lead their respective new programs into the 12-team College Football Playoff:
• John Mateer (Oklahoma, ranked No. 1)
• Carson Beck (Miami, ranked No. 2)
• Fernando Mendoza (Indiana, ranked No. 5)
• Makhi Hughes (Oregon, ranked No. 7)
• Zachariah Branch (Georgia, ranked No. 10).
The Red Raiders will next face Oregon in the CFP Orange Bowl quarterfinal at noon on Jan. 1.
The Ducks’ roster is widely believed to benefit from the school’s well-known association with Nike co-founder and billionaire booster Phil Knight.
Smart said at the 2024 SEC Media Days: “(I) wish I could get some of that NIL money (Knight is) sharing with Dan Lanning.”
Campaigning for dollars
Arizona State coach Kenny Dillingham openly campaigned on Saturday for $20 million in NIL money from someone — anyone — in the Phoenix community.
“We need to find one of these really rich people in this city to step up and stroke a check,” said Dillingham, whose Sun Devils missed making this year’s CFP field after winning the Big 12 last season.
“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now? There is somebody out there who can.”
The funding required to compete for championships doesn’t stop with NIL dollars.
Per a recent story in “The Athletic,” this year’s College Football Playoff field reflected the four schools with the highest football budgets — not all calculated the same, the story notes — each made the field.
Total expenses submitted by the schools for 2023-24:
• Alabama: $112.2 million
• Texas A&M: $82.2 million
• Ohio State: $78.6 million
• Miami: $78.1 million
• Georgia: $68.9 million
• Oklahoma: $65.8 million
• Indiana: $61.3 million
• Ole Miss: $57.1 million
• Oregon: $53.9 million
• Texas Tech: $34.3 million
• James Madison: $15.9 million
• Tulane: $13 million
At Georgia, Smart works closely with athletics director Josh Brooks to stay within the proposed budget, while maintaining the necessary relationships with players, eschewing the trend of hiring a general manager.
“It’s still a relationship business for us,” Smart said last spring. “We find our niche in our culture, which is relational, and trying to have a relationship with somebody.”
NIL
The NCAA has made a mess of college football. Here’s a remedy.
(Rick Egan | The Salt Lake Tribune) Utah Utes quarterback Byrd Ficklin (15) warms up on the field before Big-12 Football action between the Utah Utes and the Kansas State Wildcats at Rice-Eccles Stadium, on Saturday, Nov. 22, 2025.
I enjoy college football, but the College Football Playoff Selection Committee just killed my postseason viewing. I’ll only watch the Utah Utes in the Las Vegas Bowl, but I’m supporting Notre Dame’s bowl boycott after it was cheated out of a spot in the College Football Playoff. The University of Alabama was chosen instead, despite having poorer performance stats and losing big in its conference championship game. The University of Miami was also elevated above Notre Dame despite its less impressive stats — with the exception of having narrowly beaten The Fighting Irish in the season opener.
In recent years, the National Collegiate Athletics Association has made a mess of college football, but if the NCAA wants to redeem itself, it could:
1. Expand the playoff to 16 teams with no byes which would have eliminated this year’s fiasco.
2. Realign conferences to have no more than ten teams. The conference champion would be the team with the best record in nine conference games. No conference championship game needed.
3. Eliminate publishing CFP rankings before the end of the season. The committee embarrasses itself when it reorders those without cause.
4. Put income limits on Name Image Likeness as it grossly enriches some players. NIL has turned college football into the NFL Lite.
5. Fix the transfer portal. Allow players only one transfer and perhaps a second if a coach moves on.
6. Convince the Heisman Trophy Trust to award its statue at the end of the playoffs eliminating the embarrassment when an awardee fizzles in postseason play.
7. Consider eliminating conferences altogether. Create leagues of 60 or so teams in upper and lower divisions like European sports are structured with fluidity between the divisions based on teams’ previous year’s performance.
To do all this would just require some good will.
Jim Catano, Salt Lake City
Submit a letter to the editor
NIL
Nick Saban’s new role with the Nashville Predators
NASHVILLE, Tenn. (AP) — Nick Saban knows his strengths with seven national championships as a college football coach. He also understands how to put coaches and athletes in the best position to succeed.
That’s what he hopes to bring to the NHL’s Nashville Predators after joining the franchise as a minority owner.
“I’m no expert in hockey, so don’t look at me like I’m going to make some huge impact coaching around here because that’s not going to happen,” Saban said Monday. “But I do have a pretty good idea of what it takes to have successful organizations.”
Saban made his first appearance Monday in his new role as a minority owner alongside Predators chairman Bill Haslam.
The Predators announced Saban’s purchase Dec. 16 through Dream Sports Ventures LLC, an entity controlled by Saban and business partner Joe Agresti. That business group features 10 car dealerships, including two in Nashville.
Haslam, a former Tennessee governor, was working on a possible WNBA expansion franchise when Saban told the Predators controlling owner that he also might be interested in hockey.
“I thought, ‘Well, that’s the greatest no brainer of all time,’” Haslam said. “You have somebody who understands building a championship culture, who understands, I think, better than almost anybody in sports the process that’s needed to get to where you can compete as a champion.”
Saban grew up in West Virginia with no hockey around. He became interested in hockey when coaching at Michigan State and became friends and shared ideas with that team’s coach. Saban called this an opportunity to be involved with a team for the first time since he announced his retirement Jan. 10, 2024.
So what will Saban bring to the NHL and the Predators in his newest role?
His experience building programs both in college football and six seasons in the NFL working for Bill Belichick in Cleveland and as head coach of Miami. A “transformational leader” as Saban put it. Once college football season ends, Saban said he will be involved as much as Haslam wants.
Saban already has spoken to coaches and some players during what he called a minicamp. Saban also has met a couple times with general manager Barry Trotz, saying his goal is to support Trotz and everyone else with the Predators.
Nashville won the Western Conference before losing the Stanley Cup Final in 2017 to Pittsburgh in six games. The Predators won the Presidents’ Trophy for the 2017-18 season but ranked 26th out of 32 NHL teams Monday five points back of the second wild-card spot in the West.
“To be a part of the hockey team here is something special, and we’d love to build it into a championship,” Saban said. “We’d love to partner with Mr. Haslam to do anything that we can do to help this organization be successful.”
___
AP NHL: https://apnews.com/hub/nhl
NIL
Missouri linebacker Damon Wilson II accuses Georgia of illegal punishment in transfer portal lawsuit
COLUMBIA, Mo. — Missouri pass rusher Damon Wilson II claims that the athletic department at Georgia is trying to illegally punish him for entering the transfer portal in a lawsuit filed by the linebacker in state court Tuesday in Boone County, Missouri.
Wilson transferred to the Tigers last January after signing a 14-month deal with Georgia’s booster collective to capitalize on his name, image and likeness. He received $30,000 in an initial payment on a $500,000 deal before entering the transfer portal.
Georgia filed a lawsuit last month claiming that Wilson owed its athletic department $390,000 in liquidated damages for leaving the team. Wilson’s countersuit claims that his former school is using such damages to “punish” him for his decision to leave.
Georgia spokesman Steve Drummond said the school had no comment because it involves pending litigation.
“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” Drummond said upon the school’s initial lawsuit in early December.
Wilson had nine sacks and an interception this season for the Tigers. They will play Virginia in the Gator Bowl on Saturday.
NIL
Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal
COLUMBIA, S.C. (WCIV) — One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.
Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.
Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.
READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”
The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.
South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.
After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.
South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.
He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.
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READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”
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