NIL
86 days in, J Batt weighs stadium naming rights and NIL changes


It has been 86 days since Michigan State University hired J Batt as athletic director, and already he is focused on the bigger picture, one that could include corporate naming rights for Spartan Stadium and a reshaping of Spartan NIL.
Stadium naming rights
At a media roundtable Wednesday, Batt said he is open to adding a corporate partner’s name to Spartan Stadium.
“The changes in college athletics, like them or not, have created additional pressure on revenue,” Batt said. “And so I think the 30,000 foot change that you’ve seen is that because of that pressure, we’ve got to consider more things that potentially we may not have done in the past.”
Batt was brought to MSU to generate money. It’s a large part as to why he was hired, as in his previous employment with Georgia Tech and Alabama, he created a reputation that consisted of financial and fundraising upgrades. A move to change the name of Spartan Stadium could align with Batt’s previous practices: generate money and financially upgrade.
He did not provide a timeline or name potential partners, but said any deal would involve MSU President Kevin Guskiewicz and align with the university’s goals and standards.
“The key is to find the right intersection between the business terms of an opportunity and aligning those with the institutional values of your university,” Batt said. “The business terms have to be right, but at the same point in time, who the partner is also matters. There’s certainly lots of people that I’m sure would love to put their name on Spartan Stadium.”
While there is no guarantee Spartan Stadium’s name will change, Batt said MSU will be aggressive in generating revenue and adapting to change.
“Our industry has gone under probably one of the most transformative changes in the last few years, really even accelerating into the post-House era,” Batt said. “There’s an opportunity to take ground right now. And so I think what you’ll see from us is not being on our back foot, but instead being on the front foot, finding opportunities, being strategic about that path, and considering all opportunities to drive revenue.”
The plan with NIL
Batt is taking a similar approach with name, image and likeness, aiming to turn change into opportunity.
“We’re gonna do it above board here,” Batt said. “And we’re gonna be focused on opportunities that are within range of compensation, a valid business purpose that run through the NIL Go system. I believe our student athletes have real fair-market value NIL that can be monetized by partners to achieve not only the partner’s goals, but also student athlete’s goals. And so part of our job is to be in a place and in a posture that we’re able to support that.”
The NIL Go system requires athletes to register all third-party NIL deals above $600. It is meant to address pay-for-play concerns that have created uneven playing fields in college athletics.
Another way that Batt and MSU will take full opportunity of change is through revenue sharing, which allows schools to spend upwards of $20.5 million to pay student-athletes for their performances. While the $20.5 million is a starting point, the number is expected to grow year by year.
Batt also pointed to revenue sharing, which allows schools to spend up to $20.5 million on athlete compensation, a number expected to grow in coming years.
“We’ve moved kind of away from fundraising around collectives and we are very focused on working with our MMR partner to provide opportunities,” Batt said “Again, all those opportunities have to meet a valid business purpose. They’ll need to be run through the NIL Go system by the student athletes and the partners. But it’s an important part of where we’re going to continue to evolve.”
In just 86 days, Batt has signaled he does not plan to waste time in capitalizing on opportunities to evolve MSU athletics.
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Germie Bernard responds to Alabama being cheered against in College Football Playoff: ‘Nobody wants to see Bama win’
The Rose Bowl will feature the top-seeded Indiana Hoosiers taking on the Alabama Crimson Tide. Still, the consensus seems to be that Indiana is the darling of many fans going into the game, with underdog Alabama still seen as the traditional power.
It goes beyond that, however, for many within the Alabama program. After all, there was some debate nationally on whether this team even belonged in the College Football Playoff field. For Alabama wide receiver Germie Bernard, that doubt may not be the focus, but it does motivate the Crimson Tide.
“Not necessarily,” Germie Bernard said. “We’re always just focused on us and playing our best game, but obviously, it adds an extra fuel to our fire knowing that everybody is doubting us. Nobody wants to see Bama win. We put that on our shoulder, and we just work harder.”
The narrative surrounding Alabama had been that they finished the season struggling, with a notable loss in the SEC Championship Game. The Crimson Tide even found itself in a debate with Notre Dame and Miami for the last two at-large bids. In the end, Alabama made the field but there were still questions and doubts following the team.
A win over Oklahoma in the opening round of the CFP silenced some doubt about Alabama. In particular, the way Alabama won, coming back from down 17-0. With rumors swirling around head coach Kalen DeBoer at the time, there was a growing narrative surrounding the Crimson Tide that something was wrong. So, finding a way to come from behind and win, which included a Bernard catch for the ages, helped solidify that the Crimson Tide belonged there.
Kalen DeBoer knows he now needs to get the best he possibly can out of his team. So, in a recent appearance on The Triple Option, he broke down how to get the best out of his team in the College Football Playoff.
“Well, yeah, and, again, we started out slow, but I thought, really, the last two and a half to three quarters, we really played well, we really played team football. And that’s where it starts. I think that’s one thing we have, is we have a real team. And, you know, again, the SEC Championship was something that, you know, really was frustrating for our guys. (We) know we didn’t play our best, but, you keep working back, there’s just been these moments where the team just always rises to the top and guys are playing for each other. And, I think our guys truly believe that, you know, when you play great competition, there are going to be plays, there are going to be times and moments where it doesn’t go perfect,” DeBoer said.
“But, the other side of the ball, the other phase of the game is going to figure it out. They’re going to make an adjustment. They’re going to get back on a roll. Once we really settled in, I thought both coordinators made some good adjustments. I thought our coordinators, and our players, did as good of a job in this game as we have all season long of just staying the course but also adjusting to the moment.”
Alabama will meet Indiana in the Rose Bowl on New Year’s Day. Kickoff is scheduled for 4:00 p.m. EST.
NIL
Wink Martindale discusses Michigan vs Texas, state of college football in Citrus Bowl press conference
ORLANDO, Fla. — Sunday morning, three days ahead of the Michigan football team’s Citrus Bowl matchup against Texas and hours before Kyle Whittingham was introduced as the Wolverines’ head coach of the future, defensive coordinator Wink Martindale met with reporters in Orlando. He discussed Michigan’s defense, the challenges Texas presents, Michigan’s upcoming coaching changes, the sustainability of college football and more.
Opening statement
How is everybody doing? Hope you had good holidays and continue to have them. Happy New Year. We have been preparing for this for a while now and it is all coming together. We are excited about playing this game.
Q. What’s one thing you want fans to know about this team?
I can’t speak for the team but — I guess I can. (Laughter). Defensively, we take great pride in how hard we play, and to show the joy of the game. I think that that is why this game will be entertaining to watch. You have some really good players on the field, both sides.
Our guys love to compete, and they have been doing it all during Bowl prep. It is nothing new to us. We don’t have to ramp up because it is a game, and that is just how we are and how we do it.
Q. I don’t believe any of your defensive captains from the beginning of the season are active in this game. Who stepped up? Jimmy is one. Can you speak to the leadership you’ve seen from different players stepping up?
I think a bunch of different guys, Ray, Benny, Jimmy, which I knew that. I called that shot two years ago. Just each position group has somebody stepping up. I mean, Dom Nichols, young guy that is really prepared and has gotten better the last two weeks, even. Excited to see him play. The secondary, Shug, Jyaire Hill, he is a natural leader. TJ Metcalf.
Q. What have you seen from the Texas offense? What stands out?
You want me to go first? I mean, obviously, you look at the quarterback. I mean, he is a very talented young man. Respect to that entire family for — with his two uncles and his dad, which they said Coop was the better athlete out of all three of them.
Their offense is explosive. It is one of those things, though. It is like — remember — well, maybe — well, yeah, there’s some people my age (Laughter) — when you had that box of cereal and you didn’t know what the surprise was? It is the same thing going against that offense. You are not sure who is going to be there, but they are going to be very talented.
It is going to be a great challenge for us. Jim put it the best way you could. There is talent in each position group. There are playmakers. Respect to the quarterback and what they have, because they are a great team. We respect them. That is pretty much it.
Q. Coach … you’ve seen a lot of NFL talent. How does Jimmy (Rolder) stack up?
He is going to be a draft choice, a high draft choice. He is an excellent football player.
Q. How many starters will you be missing because of NFL opt-outs? And does that show how Michigan feels about any football game, whether it’s a playoff or not?
Well, I mean, that is a good analogy to it, about how the kids love playing football. That is a great analogy to it.
But every year is different. I think we are going to be missing three guys off the defense, and other guys have stepped right up. Guys that everybody has seen, the Michigan people here that have seen us play all year. That is one thing is that we have played a lot of different individuals.
It’s going to be fun to watch.
Q. Players describe you as someone who does tell it like it is often. How have you handled the last three weeks in terms of becoming a leader on a team without a head coach?
Well, I don’t know if you handle it is the right word. It is a tough situation. It is a tough situation. First of all, I know what we signed up for, in coaching, in the profession itself.
Moving — my wife has moved enough. It is hard because of not only the relationships we have. We have become family, because we spend more time — the coaches themselves, the assistants — together than we do with our families. I am to the point where I want to look out for them. I want to get them a job. However, whatever else comes from it — but they are professionals. They prepared the same way for this game as they have every other game.
But it is, like I was talking to Jimmy about it, with Twitter and everything else, it is entertainment for people to see all this. I am getting emotional talking about it. It is real life. There are little ones that have to be uprooted from school and things like that. So, it sucks.
But you can see how I handled it (Laughter).
Q. If you’d elaborate on that, just how you see college football now, where it is, is it sustainable?
I have no idea if it’s sustainable or not. You look at it as a fan and you say, Oh, there really was money there, you know what I mean? It has become so transactional now. The transactional part, everybody understands — when I say everybody, the parents and the kids, they understand it.
But they still have their — I don’t want to say high school mentality but younger mentality – now, there are kids getting NIL deals in high school, too. It’s crazy.
It is going to be a challenge, it really is. It is going to be a challenge. I think it is good for the game. I do think it is good for the game.
I think one of the challenges are that the kids that sign these NIL deals, they are going to be treated like pros. I mean, before long, you will see their NIL deals in the paper. You will see all the details — just like the NFL.
I think they have to have a salary cap at some time, at one point, they have to do it. They have to cap it, I would think. We will have to see, to follow it.
I know it is a great game, the game of football, and I reflect back now instead of looking forward. I love this game, and I hope that it keeps trending in the right direction. You are worried about the money part of it.
Q. I know we’ve seen Cam Brandt and Dom Nichols all season but can you speak to the edge position? You’ll be missing a couple starters.
You have TJ. Lu (Edokpayi) has come on, don’t you think? There are other young guys that we are going to get to see live in action, and I am looking forward to it. But the edge, they are going to be — we missed J-Stew last year, but it is a fun group to watch.
NIL
NIL Agents Laid Out In No Uncertain Terms The Handcuffs Shackling Petrino from UA to UNC
During his time as offensive coordinator at Arkansas, Bobby Petrino fought tooth and nail for his side.
So much so, in fact, that he reportedly got in a scuffle with his counterpart on the other side of the ball this past summer. He and Travis Williams never truly made up, as the latter and a raft of his assistants were the first to go when Petrino took over as interim head coach in late September.
Through it all, Petrino fought for his guys, especially the dual-threat quarterback upon whose shoulders so much rode. In the end, though, Taylen Green just couldn’t make enough of the right plays at the right times.
At critical juncture after critical juncture, the ball slipped from the fingertips of Green or a teammate. Not surprisingly, the Razorbacks also lost their grip on chances for win after win. When the dust cleared on the 2025 season, Petrino had an offense that finished among the nation’s best but only two wins to show for it.
Now, the 64-year-old has another fight in front of him.
Petrino May Want to Look Into Taxidermy after This
Two years after getting charged with the task of saving the hide of Sam Pittman, the Montana native is tasked with the same for Bill Belichick at North Carolina.
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The 73-year-old Belichick’s first season in Chapel Hill was about as painful of a learning experience for the winningest NFL head coach of all time that you could imagine. Looking at the Tarheels’ 4-8 record only scratches the surface of just how bad things got.
While Arkansas had its own predictable level of in-fighting for a 10-loss team, including some locker room division during the Notre Dame catastrophe and an assistant coach play-acting as Mike Tyson on some poor player, North Carolina lapped Arkansas a time or two in the dysfunction department.
“It’s an unstructured mess,” a source with direct knowledge of North Carolina football told WRAL News five games into the 2025 season when the offense ranked 128 out of 136 Division I teams in points per game. “There’s no culture, no organization. It’s a complete disaster.”
“It’s all starting at the top, and the boys are being affected,” a parent of a 2025 UNC player told WRAL. “I don’t fault the players; I fault the leadership that created this toxic environment. There’s an individualistic mindset.”
Christopher McLaughlin, a UNC professor of law and government, penned an official letter asking university brass to “please end this circus.”
“When you agreed to pay a king’s ransom to hire Bill Belichick, did you also know that you were hiring Jordon Hudson to serve as the primary face of UNC athletics?” McLaughlin wrote.
Belichick firing two coordinators at season’s end should help reboot the North Carolina locker room culture some. So will leaning less on transfers and bringing in a whopping 39 high school signees starting in January.
Given Petrino’s success with offense at all levels of college football, few doubt he will help send a jolt to UNC’s side of scoreboard. Some insiders, however, think he’ll be hamstrung from the start as the team evaluates the prospects it wants to bring in when the transfer portal opens on January 2, 2026.
That’s because Belichick, just as Petrino did with Taylen Green, is showing fierce loyalty to his chief talent evaluator despite a body of evidence that may ultimately cost him.
As part of Belichick touting UNC as the NFL’s ‘33rd’ team, he’s gravitated toward stocking his staff with veterans heavy on NFL experience. Chief among them is his general manager Michael Lombardi, who spent decades in the NFL around penning a column or two for The Athletic criticizing Jerry Jones. He spent three seasons under Belichick as a New England assistant.
In convincing the 66-year-old to follow him to Chapel Hill, Bill Belichick made Lombardi the nation’s highest paid GM to the tune of $1.5 million dollars a year.
The return on investment hasn’t been too impressive.
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Insiders told The Athletic that Lombardi, who hadn’t worked in college football since the mid 1980s, got off to a disorganized start alongside Belichick last winter when both tried to learn the college game on the fly.
The Athletic’s Bruce Feldman, Brendon Marks and Stewart Mandel reported that most of the six NIL agents with whom they spoke described Lombardi as “either abrasive or dismissive toward them during their negotiations.”
For instance, one agent recounted Lombardi coming out the gates with a strong initial offer for his client, but then proceeded to lower it considerably over a series of subsequent calls. That ultimately cost UNC the player. Playing hardball with a brusque manner is one thing when you’re winning (just ask Arkansas football fans recalling the glory days of Petrino as full-time head coach). It’s an entirely different matter when you lose, however.
A university source said that Lombardi’s bungled roster management (UNC had brought 70 new players into the 2025 season) by too often overspending on one position while hunting for bargains at others.
“Initially, they thought people would flock to play for (Belichick) and take less money, but they realized fast that that wasn’t the case,” the source told The Athletic.
As The Athletic’s Mandel and Feldman see it, Lombardi hurts Petrino’s chances of doing what he so badly wanted to do at Arkansas – help lead his team to the College Football Playoffs.
“He’s totally at the mercy of Belichick and Lombardi and their Super Bowl evaluation skills to actually bring in some players and a quarterback that’s not Gio Lopez,” Mandel said on The Audible podcast.
Poor guy

That’s a big problem, considering “Michael Lombardi really didn’t know what he was doing on the college side,” which resulted in a “bad roster,” according to Mandel and Feldman’s co-host, Ralph Russo.
Arkansas, North Carolina Paying for Past Payroll Sins
Like North Carolina, Arkansas also had its own roster issues over the last couple years. Consider, for instance, the mismanagement around the defensive line heading into this year’s spring transfer portal.
What most shackled Petrino, Pittman and the overall Arkansas football program, however, was simply not being able to hang with the likes of UNC or most of the SEC in terms of staff and player payroll.
That part was no secret.
Arkansas Hunter Yurachek, though, made matters worse by openly admitting that Arkansas wasn’t equipped financially to win a national championship.
He gave other programs’ GMs and coaches negative recruiting manna and pretty much turned what was already a steep uphill climb in the player acquisition department for his coaches into an escarpment.
While Arkansas now has a new staff and significantly increased financial backing in place, the reputation it developed over the last couple years for shallow pockets will take time to reverse.
Similarly, Lombardi is already saying a lot of the right things about learning from his first year on the job. For instance, in early December, he now knows that college recruiting is all-year round (as opposed to NFL draft preparation) and that he’s come to understand the “acquisition cost” that UNC must pay when negotiating for transfers and recruits.
For Petrino at Arkansas, the lessons his higher-ups learned came too little, too late.
For North Carolina to be any different, a few old dogs must learn new tricks.
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More on Petrino, Arkansas and UNC starting at 24:40 here:
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More coverage of Arkansas football and Bill Belichick from BoAS:
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NIL
$2.6 million QB ranked as No. 1 transfer in college football
Indiana capped a perfect 13–0 regular season by winning the Big Ten title, snapping a long skid against Ohio State and securing the No. 1 seed in the expanded College Football Playoff.
Under second-year head coach Curt Cignetti (24–2 at Indiana), the Hoosiers authored a program-defining season that thrust the program firmly into the national spotlight.
In his first year at Indiana after transferring from Cal, quarterback Fernando Mendoza completed 226-of-316 passes (71.5%) for 2,980 yards, 33 passing touchdowns and six interceptions, while adding 240 rushing yards and six rushing scores.
He posted the second-highest passer rating among starting quarterbacks (181.4) and ranked fifth nationally in completion rate, sweeping major awards including the Heisman Trophy, Maxwell Award, Davey O’Brien Award, AP Player of the Year, and Big Ten Offensive and Quarterback of the Year honors.
Following his historic season, On3’s Pete Nakos ranked Mendoza as the top transfer addition of the 2025 season, pointing to his immediate, program-altering impact in Indiana’s breakout campaign.

A Christopher Columbus High School (Miami, FL) product, Mendoza entered the Power Five ranks as a three-star recruit and the No. 140 quarterback in the 2022 class according to 247Sports.
He steadily developed in California, highlighted by a career-best 3,004 passing yards, 16 touchdowns and six interceptions in 2024, before transferring to Indiana in December 2024.
That foundation set the stage for a 2025 breakout that elevated him into arguably the sport’s top quarterback and one of college football’s most valuable NIL assets, with an estimated valuation of $2.6 million.
Several national outlets and mock-draft models also project Mendoza as a potential top-10 pick in the 2026 NFL Draft.
As the No. 1 seed in the College Football Playoff, Indiana is scheduled to face No. 9 Alabama in the Rose Bowl quarterfinal on January 1.
A win would send the Hoosiers to the CFP semifinals (Jan. 8–9) and potentially the national championship game on Jan. 19, a run that would further solidify Mendoza’s rapid rise.
Read More at College Football HQ
- 25-touchdown RB shares farewell note after entering college football transfer portal
- College Football Playoff team loses All-Conference player to transfer portal
- College football team loses three All-Americans to transfer portal
- $2.4 million QB connected to major college football program in transfer portal
NIL
Tom Izzo on Pro Players Getting College Eligibility: ‘Shame’ on NCAA, Coaches
Longtime Michigan State coach Tom Izzo isn’t mincing words when it comes to the recent surge of former NBA G League players and international pros getting the green light to play college basketball around the country.
On Christmas Eve, Baylor received a commitment from James Nnaji, the 31st overall pick in the 2023 NBA Draft. The 21-year-old Nnaji, a 7-foot center from Nigeria, was granted immediate eligibility as a midseason addition and will have four years of eligibility remaining, according to USA Today.
“I thought I’d seen the worst — then Christmas came,” Izzo said, per USA Today. “What happened just topped it. … Now we’re taking guys that were drafted in the NBA and everything? … If that’s what we’re going to, shame on the NCAA. Shame on the coaches, too, but shame on the NCAA because coaches are gonna do what they gotta do, I guess, but the NCAA is the one.
“Those people on those committees that are making those decisions to allow something so ridiculous. … I just don’t agree with it.”
Nnaji never actually played in the NBA or the G League, but he did appear in five NBA Summer League Games for the New York Knicks in July and played professionally overseas last season in Spain and Türkiye.
This isn’t the first time a situation like Nnaji’s has presented itself. In October, the NCAA ruled to allow guard London Johnson, 21, to join Louisville next year with two seasons of eligibility despite him having played three years in the G League.
Izzo revealed that he received a text from “a very famous, great coach” that criticized these fluid eligibility rules. “What we’ve done in the NCAA has been an absolute travesty to me,” the message read, according to USA Today.
Izzo went on to predict that, if polled, “maybe 5-10%” of D-I coaches would agree with these changes.
“If that’s the way it is, and if I have to make those adjustments, then let’s make them,” he added. “Let’s go pro if that’s the way it is, but let’s not be half you-know-what.
“Because there’s no such thing as being half that.”
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NIL
Michigan NIL collective Champions Circle hits ground running after Kyle Whittingham hire
The coaching search is over, but the work is just beginning. Michigan Wolverines football has a new leader in Kyle Whittingham, the 22nd head coach in program history, and he’s already hard at work in Orlando as the Maize and Blue prepare for the Dec. 31 Citrus Bowl against Texas.
Michigan’s official NIL collective, Champions Circle, has launched its ‘Membership 2.0,’ an opportunity for fans to receive “new benefits, new opportunities to engage with players and coaches and new ways to support those who wear the Maize and Blue.”
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“As Coach Whittingham takes the helm to lead the next chapter in Michigan football history, one thing is clear: success in today’s college football landscape requires support from each and every fan,” the collective shared in a press release.
By becoming a Champions Circle member, Michigan fans are “directly supporting NIL opportunities that help:
• Empower our new coach to establish the next great era of Michigan Football
• Build championship-level depth at every position
• Prevent rivals from poaching our top talent
The First 100 New Yearly Victors & Valiant Members will receive a football signed by Whittingham and freshman quarterback Bryce Underwood AND an invitation to a first-of-its-kind “Meet Coach Whittingham” webinar in 2026.
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Here are details on membership tiers for Champions Circle:
The 66-year-old Whittingham is already in Orlando connecting with Michigan staff, players and their families. The Wolverines have one game remaining but are also focused on next season.
Whittingham was introduced to Michigan fans on social media Saturday evening and will hold his introductory press conference Sunday morning at 11 o’clock from the team hotel.
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