CHARLOTTE, N.C. — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers as Amazon Prime Video’s first NASCAR race.
The Cup Series race, which was won by Trackhouse Racing’s Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas Motor Speedway and 2.84 million for the March 9 race at Phoenix Raceway.
Fox Sports had the first 12 races of the season, with eight carried on FS1. Last year’s Coca-Cola 600 on Fox averaged 3.2 million viewers.
The Coca-Cola 600, held at Charlotte Motor Speedway in Concord, North Carolina, is NASCAR’s longest race each season, one of the Cup Series’ crown jewel events and part of big Sunday for motorsports television on Memorial Day weekend. The Cup Series race caps a day that begins with Formula 1’s Monaco Grand Prix as a morning telecast for viewers on the East Coast of the U.S., then continues with IndyCar’s Indianapolis 500 in the afternoon.
According to Nielsen, the audience for Sunday night’s race peaked at 2.92 million viewers near the midway point.
Prime Video’s audience had an average age of 55.8 years, which is more than six years younger than the average median age of viewers watching Cup Series races on linear TV (61.9).
The 67-minute post-race show averaged 1.04 million viewers and peaked at 1.26 million.
This was the first of five races Prime will carry this season.
Nissan plans to expand its global NISMO lineup from five models to 10 by 2028.
The move supports a broader turnaround strategy focused on motorsports and performance vehicles.
U.S. availability remains limited, and not all future NISMO models will reach every market.
Nissan plans to significantly expand its high-performance NISMO lineup as part of a broader turnaround strategy to reverse years of slowing sales and rebuild brand momentum.
The automaker announced this week that it intends to double the number of NISMO models offered globally, growing the lineup from five vehicles today to 10 by 2028. The expansion is tied to Nissan’s ongoing transformation plan, which places renewed emphasis on motorsports, performance engineering and enthusiast-focused products.
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NISMO, short for Nissan Motorsports, represents the company’s performance division and delivers upgraded versions of standard models. These vehicles typically feature more powerful engines, sport-tuned suspensions and distinctive exterior styling cues that set them apart from the core lineup.
In the U.S., Nissan currently offers just two NISMO-branded vehicles. The NISMO Z delivers an additional 20 horsepower compared with the standard Z and includes track-focused upgrades such as an oil cooler, performance tires and racing-style seats. The NISMO Armada, a recent addition, produces 35 more horsepower than the standard full-size SUV and includes suspension revisions and exterior enhancements.
While Nissan confirmed the global expansion, it did not specify which vehicles will receive NISMO variants or how many will be sold in the U.S. The company also indicated that not all 10 models are expected to be available in every market.
As part of the strategy, Nissan said it is open to working with external performance partners to broaden the NISMO portfolio. Those collaborations could help accelerate development and expand the brand’s reach without relying solely on in-house resources.
The NISMO push signals a shift in priorities for Nissan as it looks to reconnect with driving enthusiasts and strengthen its brand image. Performance models have historically served as halo vehicles, helping attract showroom traffic and reinforce engineering credibility across the broader lineup.
Devon Henry drives the inside lane, going inside the world of racing in the State of Arizona and NASCAR. In this episode of ‘The Inside Lane,’ Devon is joined by 29-time NASCAR National Series winners, two-time Xfinity Series regular season champions, and partners of the NASCAR Foundation. The Owner and the CEO of Kaulig Racing, in Welcome, North Carolina, it’s Matt Kaulig and Chris Rice.
Devon, Matt, and Chris dig into Chris’ health journey, the Speediatrics Fun Day, and NASCAR Foundation Speedy Bear Brigade. The trio also takes a deep dive into the philanthropy at Kaulig Racing and how it is affecting communities and children across North America.
0:59 Chris’ health journey
2:55 Kaulig Racing and Kaulig Giving charity and competition
4:37 The Speedy Bear Brigade
6:16 Building and growing the Speediatrics Fun Day
8:11 Giving back to the communities with the NASCAR Foundation
9:12 Mike Helton and winning the Betty Jane France Poker Tournament
10:28 How Kaulig Giving has impacted communities across North America
The Red Bull team does more to promote Formula 1 around the world than any other team. Formula 1 owes Red Bull a debt of gratitude. Arvid Lindblad will make his first Formula 1 showrun as a Racing Bulls driver by taking a Red Bull F1 car onto the streets of Delhi for the Red Bull Moto Jam 2026
The ultimate celebration of motorsports is back says Red Bull!
Red Bull Moto Jam is one of India’s biggest motorsports festivals. After a first edition in Chennai, the motorsports spectacle visits the country’s capital with the second edition in 2026 taking place in Delhi NCR.
This first-of-a-kind multi-discipline motorsports extravaganza provides an immersive experience to thrill Indian fans.
The event will feature world-class athletes, including Visa Cash App Racing Bulls Formula 1 driver Arvid Lindblad, who will dazzle the audience in a VCARB-branded F1 car.
Motorsports disciplines at Red Bull Moto Jam 2026:
F1 car showrun Drifting Stunt biking Freestyle motocross (FMX) Stunt cars
“Yeah, obviously very excited,” Lindblad said of the upcoming event to Autocar India. “The news is out about Red Bull Moto Jam. I think it’s going to be a really cool event. It’s going to be amazing driving an F1 car on the streets of Delhi.
“Even more special, it’s going to be my first showrun as a Formula 1 driver and doing that here in India with my heritage and background is obviously something I’m very excited about.
“I think it’s going to be an amazing event. It’s going to be just before the F1 season starts. So really looking forward to coming back to India and having some fun.”
With one lap to go in the 2007 Pepsi 400, the 31-year-old driver from Missouri found himself leading a procession of drafting stock cars around Daytona Motor Speedway. The trouble was that his Ford Fusion was outflanked, with Kyle Busch to his inside. Busch, then NASCAR’s up-and-coming bad boy, had a similar comet’s tail of cars in the wake of his Monte Carlo … and the preferred lane.
Two 200-mile-per-hour conga lines raced toward the checkered flag.
In those closing moments, the bottom groove of the 2.5-mile tri-oval appeared to be the fastest way around. To make matters worse for McMurray, Busch had his brother Kurt behind him, providing a friendly shove in the draft.
Luckily, McMurray also had a drafting partner—his Roush Fenway Racing teammate Carl Edwards. Side-by-side, the two lines raced under the fluttering flag. It was a dead heat. McMurray beat Busch to the start/finish line by .005 seconds.
“I would have bet all the money in the world Kyle Busch would have won it coming out of turn four,” conceded a NASCAR announcer. Nearly 20 years later, the finish still stands as the closest in the Cup Series at Daytona.
You might expect this sort of car to be on display at a museum. You’d be correct.
You might also expect there to be some sort of admission to view a car of such provenance. You’d be wrong!
Jamie McMurray’s Daytona-winning stock car, and some 110 other historic vehicles, are on public display at the Roush Automotive Collection in Livonia, Michigan, a stone’s throw from Detroit. Cars parked mirror-to-mirror fill multiple rooms of the warehouse compound. McMurray’s winning Fusion is still covered in confetti as well as the residue left by a Pepsi and beer shower some two decades ago.
A varnish of soda, beer, and confetti still covers McMurray’s Daytona car.Cameron Neveu One of the NASCAR Championship-winning Ford Fusion’s driven by Kurt Busch.Cameron Neveu
Most vehicles on display are tied to a compelling anecdote like McMurray’s Daytona triumph. Race cars, race trucks, classics, concepts, prototypes, military, tractors—name any motorsport or facet of automotive enthusiasm, and you can probably find an example in the Roush collection. The best part? They’re all free to view.
Guests are welcome to wander the diverse collection and snap photos without paying a single penny, and it’s largely thanks to one man: Jack Roush.
1974 NHRA Nationals, at Indianapolis. Ed Pink, Jack Roush, and Bill Jameson watch the action.The Enthusiast Network via Getty
Roush was born in Kentucky and grew up in Ohio. After graduating from Berea College, he moved to Michigan to work for Ford. He eventually left the Blue Oval to pursue building his own company, Roush Performance Engineering, which he founded in 1976. During that era of his life, he also fielded a professional drag racing team with Wayne Gapp, competing in NHRA, IHRA, and AHRA.
In 1982, Roush partnered with German race team Zakspeed to build a Mustang for the IMSA Camel GT Series. For the next decade, Roush built fast Fords and employed road racing’s best drivers across SCCA and IMSA. Hall-of-famers like Tommy Kendall, Scott Pruett, and Willy T. Ribbs took home trophies for Roush—24 national championships and titles, including 12 manufacturer’s championships and an incredible 119 road racing victories, to be exact.
Cameron Neveu Cameron Neveu Cameron Neveu
Later that decade, in 1988, Roush pivoted from road racing to stock cars and built a shop in NASCAR country (North Carolina) and hand-picked Mark Martin as his first driver. Together the duo would go on to earn 35 Cup Series wins.
One of several stock cars driven by Mark Martin on display.Cameron Neveu
To this day, Roush still competes and owns multiple teams in NASCAR. He has since partnered with Fenway Sports Group and brought on fellow Michigan man Brad Keselowski as co-owner, and the winning results have remained the same. Roush’s teams have won eight championships across NASCAR’s three national series, and this year’s roster of three drivers—Chris Buescher, Ryan Preece, and Keselowski—is poised to add to that total.
Cameron Neveu
In addition to his on-track results, Roush has contributed to the safety of the sport by helping develop roof flaps on stock cars to prevent pirouetting flips at superspeedways like Daytona.
Also, if you have any interest in go-fast Fords, you’ve likely perused the Roush Performance parts catalog. Same guy. Roush is a pilot, too, and he owns multiple P-51 Mustangs.
Cameron Neveu
Take all these disciplines, combine them with personal cars, concepts, and automobilia (signs, trophies, experimental stop lights), cram everything in a 30,000-square-foot building, and you have the Roush Automotive Collection. If you ever find yourself in Southeast Michigan, it’s a must-stop.
The Chili Bowl Nationals just got a lot more Chili-er. FloRacing has signed a deal with Chili’s to partner on broadcast coverage of the event. 2026 will be the 40th edition of the Chili Bowl, and there will be plenty of big names to watch and great races to see.
It is still the Chili Bowl Nationals powered by NOS Energy Drink. However, FloRacing, the exclusive broadcast provider of the Chili Bowl, has signed a deal with the Bar & Grill that is so aptly fitting of this dirt race.
Chili’s is serving as the official sponsor of the live pre-show. Each day, a new NASCAR star will be a special guest each day of the Chili Bowl Nationals. Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, and Chase Briscoe are all going to be on the show throughout the week. Chili’s will sponsor the post-show as well as a new series on Flo called “Chili’s Road to Chili Bowl.”
There is going to be a lot of Chili’s influence in the event. I love seeing the NASCAR stars getting involved. Of course, Larson, Bell, and Stewart are not so much NASCAR stars as they are multi-time Chili Bowl Nationals champions, but I digress. A lot of dirt racing knowledge in that lineup, including Chase Briscoe. Then you have Carson Hocevar, the young and wild Cup Series driver. He has some dirt racing experience, just ran the Gateway Nationals in a late model.
Spire Motorsports is definitely the one to thank/blame for this Chili’s sponsorship around the Chili Bowl. They have recently expanded into the High Limit Racing series with Gio Scelzi for 2026. He is also competing in the Chili Bowl. Chili’s is taking this Spire deal and using it to become a premier partner, not just in NASCAR, but in dirt racing as well. It’s exciting to see a brand like this take racing so seriously.
Chili Bowl Nationals featuring NASCAR talent
If Chili’s is serious about racing like it appears they are, that’s good for all motorsports. Who cares if they want to spend some money in NASCAR and in dirt racing. It’s good for everyone.
For instance, Kyle Larson is heavily involved in dirt and NASCAR racing, duh. His High Limit Racing series is becoming a major player against the World of Outlaws. Larson’s talent speaks for itself, as he wins races and championships on both dirt and pavement with regularity. I’d say that his popularity and success as a driver is because of, not in spite of, his overall dedication to motorsports and racing.
The Chili Bowl Nationals is an event that should have so much more mainstream attention. It is a brutal journey for many of these teams and drivers. To go through the alphabet soup and come out on top in the A-Main, that’s the dream of all those who come to Tulsa for this event.
Chili’s is seizing on a moment of growth in motorsports. Believe it or not, that is something that is happening.
“Live sports moments have been key to us reaching passionate fanbases, and that’s what initially drew us to motorsports,” said Tim Forman, Chili’s Director of Media, in a statement. “We continue to show up in unexpected ways with Spire Motorsports, and in that spirit, we’re excited to join both Spire and FloRacing at the iconic Chili Bowl Nationals. We couldn’t think of a better event for Chili’s than the Chili Bowl Nationals and we’re excited to partner with Flo to bring more content to race fans across the country.”
CONCORD, N.C., Dec. 22, 2025 /PRNewswire/ — Ten Tenths Motor Club has named longtime automotive executive Andy Thomas as its new Vice President of Manufacturer Relations, bringing more than three decades of global experience in luxury automotive sales, marketing and brand management to the newly opened motorsports and lifestyle destination.
In his new role, Thomas will develop and maintain relationships with OEM partners to understand their needs, perspectives and objectives, while working to identify opportunities for growth by leveraging new and existing partnerships to increase facility usage.
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Thomas joins Ten Tenths Motor Club after serving as Vice President of Marketing and Communications for McLaren Automotive North Americasince 2015, where he led strategic marketing, communications and global strategy that helped drive record sales growth. During his decade with McLaren, Thomas oversaw experiential events in over 30 major metro markets and developed retail programs that significantly increased sales conversions and owner engagement.
“Andy’s reputation and relationships within the global automotive community are unmatched,” said Rick Hendrick, who founded Ten Tenths Motor Club in partnership with Speedway Motorsports. “His leadership will be instrumental in strengthening our partnerships with manufacturers and luxury brands as we continue to establish Ten Tenths as a world-class venue for automotive experiences.”
Prior to McLaren, Thomas served in leadership roles with Rolls-Royce Motor Cars in both Goodwood, U.K. and North America, where he guided global brand alignment and oversaw international marketing strategy across Europe, Asia-Pacific and the Middle East. Earlier in his career, he held key marketing and sales roles with BMW of North America, Ferrari North America and Land Rover North America, gaining experience in dealer relations, product marketing and luxury customer engagement.
“Our vision for Ten Tenths Motor Club is to establish the facility as not only a premier experience for passionate automotive enthusiasts, but also to create a destination for corporate events that is unmatched in the automotive industry,” said Speedway Motorsports President and CEO Marcus Smith. “We look forward to Andy joining our efforts to invite manufacturers from around the world to Ten Tenths Motor Club and the greater Charlotte region.”
A Clemson University graduate with a Bachelor of Science in Mechanical Engineering, Thomas also serves on the Board of the Erwin Center for Brand Communication at his alma mater. In that role, he mentors students, sponsors real-world marketing projects and connects students with opportunities across the automotive and luxury brand landscape.
A native of Salisbury, Maryland, Thomas began his career in dealer operations at Fox Chevrolet in Baltimore before joining the OEM side of the industry. His work has taken him across the United States, the United Kingdom and Europe, building a broad network and a deep understanding of international brand collaboration.
“I’m thrilled to join Ten Tenths at such an exciting time,” Thomas said. “The club’s vision represents the next evolution of automotive lifestyle and performance culture. I look forward to connecting global manufacturers with this extraordinary facility and to becoming part of the Charlotte community.”
Located adjacent to the iconic Charlotte Motor Speedway, Ten Tenths Motor Club combines exclusive track access, curated events and premium hospitality to create an unparalleled environment for members and partners. The facility has quickly become a premier destination in the Charlotte metropolitan area for automotive launches, luxury brand activations, enthusiast experiences and special events. Tickets are now on sale for Ten Tenths Motor Club signature public event, Heritage Invitational, April 9-11, 2026.
About Ten Tenths Motor Club
Based in Concord, North Carolina, Ten Tenths Motor Club is a private automotive and lifestyle destination designed for those who live and breathe performance. Located beside Charlotte Motor Speedway, the club offers members access to exclusive driving experiences, signature events, and brand collaborations with the world’s most respected automotive manufacturers and luxury partners.
Learn more at www.tententhsmotorclub.com.
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