Highlights

• Landmark multi-year agreement strengthens UFC GYM and MMA.INC alliance, supporting the global rollout of 45 new gyms in 2025 and accelerating the expansion of UFC GYM’s high-growth BJJ program—powered by MMA.INC’s category-leading software.
• BJJLink.com is the definitive all-in-one operating system for martial arts-first businesses—optimizing member management, driving revenue growth, and unlocking scalable monetization for franchisees.
• Builds on MMA.INC and UFC GYM’s broader strategic partnership to integrate the Warrior Training Program across a network of 150+ locations worldwide.

New York, NY, July 10, 2025 (GLOBE NEWSWIRE) — Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), an NYSE American listed innovator at the intersection of combat sports and digital transformation, has announced an expansion of its strategic technology partnership with UFC Gym Group who are selecting BJJLink.com as the official gym management software platform for all new UFC GYM BJJ franchise studios.

This extension of the existing Software-as-a-Service (SaaS) agreement follows UFC GYM’s landmark global expansion announcement in February and solidifies a deeper alignment between UFC GYM’s fast-growing Brazilian Jiu-Jitsu (BJJ) program and MMA.INC’s category-leading gym software. This announcement capitalizes on the growth in BJJ, reinforced by UFC’s recent launch of their new premier BJJ live event series, UFC BJJ 1.

BJJLink.com, powered by MMA.INC’s Martial Arts Technology, will serve as the digital backbone of UFC GYM’S new BJJ franchise studios. Designed specifically for martial arts-first businesses, the platform equips franchisees with a modern, all-in-one operating system that streamlines member management, drives revenue, and unlocks new monetization opportunities. Key features include:

• Mobile check-in and self-service kiosk systems to reduce front-desk friction and enhance member experience
• Curriculum and belt progression management with digital tracking tools aligned to structured programs
• Smart class and staff scheduling with real-time attendance and performance visibility
• Payment infrastructure, including recurring billing, retail sales and a customizable in-app transaction layer that supports Stripe and a growing list of other global processors
• Referral tracking and affiliate logic to power grassroots growth and incentive campaigns
• Built-in CRM and e-commerce automation, enabling franchisees to engage leads, sell merchandise, and convert visitors, all from one centralized platform

Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful all-in-one platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience. Standardized pricing across locations and centralized reporting through a master admin dashboard provide both flexibility and oversight, helping franchisees scale confidently while staying aligned with brand standards.

“The BJJLink platform offers an intuitive and powerful back-end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” said Adam Sedlack, CEO of UFC GYM. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”

The new UFC GYM BJJ studios, purpose-built spaces dedicated to Brazilian Jiu-Jitsu, are part of UFC GYM’s mission to redefine fitness and martial arts for modern athletes. The brand plans to open more than 45 new gyms in 2025, with many of the BJJ-first models ranging from 2,000 to 5,000 square feet and featuring advanced mat spaces, recovery zones, and family-friendly programming.

“This extension validates our shared belief that the future of martial arts training is both physical and digital,” said Nick Langton, CEO of MMA.INC. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long-standing relationship with the preeminent name in martial arts training.”

BJJLink is already used by hundreds of martial arts academies around the world and has seen increased demand from franchise operators seeking more streamlined onboarding, revenue analytics, and student engagement tools.

MMA.INC and UFC GYM intend to co-launch the new BJJLink-powered UFC GYM BJJ studio software at select international locations during H2 of 2025.

MMA.INC’s recently announced an international push, expanding BJJLink into Latin America and launching a marquee partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

For more information, visit www.mma.inc or follow us on social media:

ABOUT UFC GYM®

UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.

Follow UFC GYM through the below platforms:

• FACEBOOK – Facebook.com/UFCGYM
• YOUTUBE – Youtube.com/UFCGYM
• INSTAGRAM, TIKTOK & X – @UFCGYM

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts

Mixed Martial Arts Group Limited

E: peter@mma.inc

Like many US states, Colorado is experiencing a gambling shift. After years of total restrictions, locals can legally gamble on licensed sports betting and gaming platforms. This initial mitigation, together with tech changes and crypto expansion, ignited the growth of online casinos in the area. Another consequence is a massive discussion in the local gambling community. Let’s see what concerns Coloradans and track future gambling trends in the state and worldwide.

Legal Gambling in Colorado – Where We Stand Today

Colorado was under strict gambling restrictions for many years, although specific games of chance were allowed in the state. The legal services included some Bingo variations, charity games, and local raffles. The 2020 regulation lifted the sports betting ban, which was taken by many as a positive sign of further relaxations.

Today, locals can play at licensed casinos, regulated by the Colorado Division of Gaming, and they mainly choose native houses to place bets. However, the community has been influenced by recent trends in the industry. Coloradans can now explore the benefits and drawbacks of offshore online casinos, mobile betting platforms, social gaming providers, and more. So, there’s a big buzz about gambling in the state.

Online Gambling Trends Around the World

Tech growth is pushing the online casino market into more and more territories worldwide. A popular trend is international casino sites with advanced services and diverse betting options.

The popularisation of iGambling is especially noticeable in Asia. Its highly developed centres like Singapore, Macau, and Hong Kong are now joined by India, Bangladesh, and other countries. Although they tend to keep their gambling laws strict, online casinos, especially with decentralised banking, find their way to local players. Thanks to VPNs and easily accessible crypto payments, Asian players can bypass all the restrictions.

Another trend is the tangible growth of bookmakers in Europe. The European market is expected to welcome about 57 million sports bettors by 2029! Betting is booming due to cultural changes: Today’s youth actively use electronic gadgets and enjoy placing bets on sports competitions. The technology level allows for unprecedented convenience and diversity of interactive entertainment. Both features are the key demands of modern gamblers in Europe.

Which of these trends is provoking discussion in Colorado? Surely, most users keep their eye on the possibilities provided by online casinos outside Colorado’s traditional system. The next part reveals the most alluring options for the state.

Interest in British Platforms Not on GamStop

The GamStop programme launched in the UK provides players worldwide with a noteworthy experience. Many worry about the incidents when players can’t access legal casinos with UKGC licences after they join the system. However, users tend to join casinos not on GamStop, and this is a pretty workable alternative that interests international gamblers. While anticipating changes in the law, Coloradans are also getting involved in discussions about the topic.

Why It Matters in Northern Colorado

Today’s technological boom impacts Colorado, just like everywhere else. Its population is changing by adopting cutting-edge innovation. Younger users are going fully digital. They actively interact on social media and are fond of online entertainment trends. On the other hand, Coloradans have enough knowledge to benefit from such instruments as VPNs, crypto banking, and internationally offered services.

Local conversations are now centred around current gambling regulations in the area. Like other US states, Colorado is in the run-up to a more extended set of available casino services. Gamblers also want effective responsible gambling tools to prevent addiction. So, non-GamStop alternatives and international crypto portals are widely debated in Colorado these days, including interest in platforms like casino ohne OASIS, which offer fewer restrictions for verified users abroad.

Final Thought – Stay Informed, Stay Local

Technological progress and mainstream crypto payments make geographical, cultural, and legislative barriers fall. So, it’s natural for Colorado gamblers to explore global trends in gambling. They are searching for the most convenient casino options, even if they are outside the local area.

It’s important to stay in touch with the state’s gambling community to be aware of all introductions. This is also crucial for sharing experiences. It’s recommended that every user communicate with local organisations and individual gamblers. Thus, they’ll be able to compare their comforts and challenges related to the recent gambling trends.

Utah’s Silicon Slopes aren’t the next Silicon Valley. They represent something more distinctive — a canvas with the right values and just enough infrastructure to make it work. That makes it a rare thing in 2025: a state where forward-thinking policy converges with open opportunity. For founders, investors and builders wary of coastal groupthink and compliance traps, Utah stands out as a compelling alternative between California and the Midwest.

For day three of Prime Day, we’re keeping fresh deals and updates going in an updated post. This article will no longer receive updates.

Original article follows below.

It’s the second day of Amazon’s four-day Prime Day sale, and if you’ve held out on making impulse buys so you can make informed purchases, you’ve come to the right place. We’ve collected the best deals we could find on everything from noise-canceling headphones and robot vacuums to the latest tablets and TVs, the bulk of which have been tried and tested by Verge writers and editors. We pbasut as much confidence in our budget-friendly battery picks as we do the pricier gaming monitors we’ve included.

Prime Day’s extended runtime this year is giving you more time to shop, though don’t wait for entirely new sets of deals to drop everyday. There’ll be some lightning deals and single-day discounts, which we’ll be sure to highlight, but the big benefit is avoiding disappointment from missing a deep discount because you slept on it. We’re delighted to see many gadget deals, including the $100 off deal on Apple’s AirPods 4 and the $50 Meta Quest 3S headset discount, are still available. We don’t expect to see them this heavily discounted again until Black Friday rolls around, and even then, these deals aren’t guaranteed to come back.

Tablet and e-reader deals

Soundbar and Bluetooth speaker deals

Verge favorites and other miscellaneous deals

Update, July 10th: Added several new deals, including those for Sony’s WH-1000XM6 headphones and the Onn Google TV 4K Pro.

This week’s column dives into Mary Meeker’s latest report, and also looks at how Road Runner Sports is elevating its customer experience

This story is part of “The Stack,” a weekly column that takes a deep dive into the ways tech companies are shaping the future of fitness and wellness

I was surprised to see an email in my inbox about a new report from Bond, the venture capital firm based in San Francisco and founded by Mary Meeker. Following the link brought me to a massive 340-page report. It was like Christmas in July.

If you don’t know, Meeker is known as the “Queen of the Internet.” While at Morgan Stanley, Meeker and Chris DePuy published “The Internet Report,” which guided investors through the dot-com boom era and beyond. So, what does she and her co-authors of “Trends – Artificial Intelligence” have to say today? A lot.

The report covers everything from soup to nuts, and includes chapters on AI deployment, usage, costs, growth, the competitive landscape, capital expenditures and IRL uses such as at work.  

The report paints an AI landscape using numerous graphs and charts, mostly festooned with arrows that go up, but also with some bleak data points such as “monetization threats.”

One of the key takeaways of the report is the speed of change occurring.

“To say the world is changing at unprecedented rates is an understatement,” the report’s authors said. “Rapid and transformative technology innovation/adoption represent key underpinnings of these changes. As does leadership evolution for the global powers.”

The report noted the rise of Google, Alibaba and Facebook – each experiencing growth arcs that were relatively steady.

“Fast forward to today with the world’s organized, connected and accessible information being supercharged by artificial intelligence, accelerating computing power and semi-borderless capital … all driving massive change,” the authors of the report said. “Sport provides a good analogy for AI’s constant improvements. As athletes continue to wow us and break records, their talent is increasingly enhanced by better data/inputs/training. The same is true for businesses, where computers are ingesting massive datasets to get smarter and more competitive.”

Over time, the speed of change is only expected to increase, so hang on.

If you want to learn more, download the report here. 

The New Kid on the Block

The latest development in AI is “Agentic AI,” which is the spooky one that works autonomously with little human oversight. Instead, it runs on its own to reach specific goals. This form of AI joins the ranks of other powerful models, such as predictive and generative AI. In truth, Agentic AI is not so much spooky as it is advanced.

For the retail, hospitality and fitness industries, companies such as Profitmind are working with businesses to create an “intelligence layer” with Agentic AI that can assist in price optimization, performance analysis and inventory analysis. It can even be used in competitive and white space analysis.

In IBM’s latest “Global C-suite Series” report, analysts polled CEOs and looked at how Agentic AI can help businesses move from profitability to greater productivity. 

“Technology promises to help them make smarter, better decisions that drive growth and stakeholder value,” the report’s authors said. “AI agents, in particular, offer predictive capabilities that let teams see the impact of change before they lift a finger. This autonomous, adaptive and self-iterating technology is already dramatically changing how businesses operate.”

Business leaders are taking note. IBM’s survey of executives found that 61 percent of CEOs polled “say their organization is actively adopting AI agents and preparing to implement them at scale.”

Tying Everything Together

Road Runner Sports, the nationwide fitness retailer, recently teamed up with unified commerce solutions leader Aptos to implement the tech company’s modern, mobile-first Point of Sale (POS) platform, Aptos One. This strategic deployment, extending across Road Runner Sports’ 50-plus U.S. stores, aims to significantly enhance customer engagement and omnichannel capabilities.

Deploying Aptos One is in response to growing consumer demands for an overall better shopping experience, whether it is online, in a physical store or at a pop-up shop. Personalization and seamless experiences are key.

Aptos said the integration of Aptos One will seamlessly connect with Road Runner Sports’ existing Aptos SaaS applications, including Merchandising, Order Management System (OMS), Customer Relationship Management (CRM) and Sales Audit. The company said this connectivity will enable highly personalized customer service, real-time inventory visibility and a unified experience across online and offline interactions.

San Diego-based Road Runner Sports is renowned for its diverse selection of athletic shoes, apparel and fitness devices. Their shoppers are fiercely loyal and expect a high level of personalization. The company’s commitment to inspiring active and healthy lifestyles is exemplified by its unique Fit Finder technology, which provides in-store and online customers with personalized shoe fittings, and its popular membership program, offering extended guarantees and exclusive benefits. 

“We’ve redefined the traditional shoe buying experience,” Tom Compogiannis, chief financial officer at Road Runner Sports, said in a statement. “Our interest in Aptos One stemmed from our continuous pursuit of elevating our customers’ journey.”

Beyond in-store enhancements, Compogiannis foresees significant opportunities for Aptos One to facilitate Road Runner Sports’ presence at external events such as pop-up shops, expos and gatherings.

“We want to interact with Road Runner Sports customers and potential customers wherever they are,” Compogiannis added. “As a cloud-native, mobile-first solution, Aptos One makes it easy to conduct selling activities just about anywhere.”

This capability allows store teams to engage with local communities, expanding customer acquisition and sales opportunities outside traditional store environments.”

Jeremy Grunzweig, general manager at Aptos, emphasized that Aptos One was developed in response to retailer feedback, combining robust enterprise-grade, omnichannel POS functionality with a mobile-first design.

For inquiries and tips related to “The Stack,” please reach out to [email protected]

Having tested super expensive smartwatches alongside budget alternatives, I can tell you that price doesn’t always equate to quality. Sometimes, an incredibly budget-friendly smartwatch can defy its price tag, so that’s why I’m recommending the Samsung Galaxy Fit3 at Amazon for only £39 (was £69).

The basic but impressive and feature-rich wearable has dropped to an all-time low price for Amazon Prime Day. At a shade under £40, I can understand if you’re feeling tempted. because even I am too.

Today’s best Samsung Galaxy Fit3 deal

In our Samsung Galaxy Fit 3 review, we gave the budget wearable a commendable four out of five stars. The high praise is thanks to what hardware and features Samsung has managed to pack into such an affordable device.

We appreciate it’s unlikely to feature in our guide to the best smartwatches, but it can still be considered a capable smartwatch. With smart functionality, fitness tracking, and health monitoring, Samsung has covered all the bases.

Alongside health and fitness tracking, we have a lot of love for the 1.6-inch AMOLED display that looks and performs excellently. Use it to view your metrics, navigate directions, and keep track of your exercise.

If you’d like to explore more options, including premium alternatives, then our best smartwatches have you covered. There’s no better starting point if you’re trying to decide which is the best option for you. We also have a dedicated Apple Watch deals page.