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Colorado athletic director Rick George backs NIL changes after landmark house ruling

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Colorado athletic director Rick George backs NIL changes after landmark house ruling

  • College athletes can now be compensated directly by universities for their name, image, and likeness (NIL) rights, with a cap of $20.5 million per school.
  • Colorado plans to distribute NIL compensation based on the revenue generated by each sport, favoring high-revenue sports like football and men’s basketball.
  • This ruling allows schools to share revenue with student-athletes while also permitting athletes to pursue personal NIL deals, subject to review.
  • Colorado is well-positioned for this change due to increased interest and revenue generated under football coach Deion Sanders.

The college athletic landscape drastically changed Friday evening when a United States district judge approved a house settlement that will allow universities to directly compensate student-athletes for their name, image and likeness (NIL) rights.

To increase parity across college athletics, each school’s total student-athlete compensation will be capped at $20.5 million per year. In a message to Colorado fans, Colorado athletic director Rick George announced that the department’s entire allotment would be used to “remain competitive” in recruiting. He also shared that CU will adopt a “revenue-share budget that is proportional to the revenue that sport generates.”

In short, athletes in high-revenue sports like football and men’s basketball will receive higher payouts than those in non-revenue sports.

The ruling does not affect athletes’ ability to earn money through personal NIL deals. However, those deals will be subject to review by a national clearinghouse.

“For the first time ever, we will be able to share our revenue with student-athletes for their name, image and likeness rights to a cap of $20.5 million,” George said in a video posted to the athletic department X account. “In the next month, we’ll also be announcing some exciting new opportunities for student-athletes’ NIL engagement. This will be an incredible opportunity for businesses to work directly with student-athletes to enhance their brand.”

Colorado is significantly more prepared for the changing era of college athletics, with Deion Sanders leading the football program. Under Sanders, interest in Colorado athletics, beyond just football, has grown as more people attend games, generating revenue. With the new ruling, revenue can be distributed across all athletic programs, allowing student-athletes to be compensated, even if most of the revenue and engagement is driven by football.

Follow Charlie Strella on XThreads and Instagram.

Contact/Follow us @BuffaloesWire on X (formerly Twitter) and like our page on Facebook for ongoing coverage of Colorado news, notes and opinions.

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Former Auburn WR Cam Coleman commits to Texas

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Former Auburn wide receiver Cam Coleman committed to Texas out of the NCAA transfer portal, he announced via Instagram on Sunday. The Longhorns were one of three visits by the wideout.

Coleman had a large role for the Tigers’ offense over the last two years. In 2025, Coleman had 56 catches for 708 yards, five touchdowns and 12.6 yards per catch. In two seasons, Coleman has 93 catches for 1,306 yards, 13 touchdowns and 14 yards per catch.

Coleman came to Auburn as one of the program’s highest-rated recruits in recent history. Largely, he lived up to that billing as across two seasons, he hauled in 84 passes for 1,215 yards and 12 touchdowns.

As a high school prospect, Coleman was a Five-Star Plus+ recruit in the 2024 class. According to the Rivals Industry Ranking, an equally weighted average that utilizes all three major recruiting services, he was the nation’s No. 4 overall prospect and No. 2 wide receiver.

He signed with the Tigers over offers from Clemson, Texas A&M, Alabama, LSU and dozens of other major programs. Coleman was committed to the Aggies for nearly five months before they fired head coach Jimbo Fisher, and as a result, Coleman’s future position coach Dameyune Craig. He flipped his pledge from A&M to Auburn on December 1, 2023 — marking a massive recruiting win for Hugh Freeze.

To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.

Texas is coming off a season where they just missed out on the College Football Playoff. The Longhorns finished 10-3 by beating Michigan 41-27 in the Citrus Bowl.

Led by QB Arch Manning’s second half of the season development, Texas got on a hot streak. That included a win over 11-0 Texas A&M to end the season. Coleman adds to a dynamic offensive approach under Steve Sarkisian next fall.





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Latest Georgia transfer rumors could lead to another Carson Beck level disaster

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Georgia football suffered arguably the biggest loss in the Transfer Portal last offseason. Former UGA quarterback Carson Beck made the shocking decision this time last year to transfer to Miami, and that was something that no one saw coming.

Georgia ended up being fine without him as they went on to win the SEC, but losing Beck at the time was not fun.

Fast forward to this offseason and rumors are beginning to swirl of another departure that would be just as shocking and impactful as Beck.

Nate Frazier rumors are the last thing Georgia needs

One of Georgia’s best players this season was running back Nate Frazier. There were countless games where he put the team on his back and helped carry them to victory, and his success this past season has led to everyone at Georgia being excited for what’s to come next season.

Frazier however has not publicly announced that he will be back at Georgia next year and rumors are circulating that he could enter the Transfer Portal.

It’s impossible to state how big of a loss this would be for Georgia. Frazier finished the season just shy of 1,000 yards as he racked up 947 yards and six touchdowns on 173 carries. He also had dominant showings in a few games as well, most notably when he ran for 181 yards against Mississippi State. He was set to have an even bigger season next year as a junior, but that may not be occurring at Georgia anymore.

Frazier hasn’t entered the Transfer Portal yet, but it sounds like there is a chance he does. And if he does it Ohio State could be the team he lands with.

Kirby Smart and his staff have to do everything they can to keep Frazier in Athens. Georgia does have Chauncey Bowens who will return to their backfield for another season, but he can’t do it alone. He needs Frazier with him so Georgia can have one of the best running back duos in the country.

But there is a chance that doesn’t happen next season, and losing Frazier would feel a lot like losing Beck last year.



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Ty Simpson Reportedly Getting NIL Contract Offers After NFL Draft Decision, New Rumors on Alabama QB

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Ty Simpson has declared for the 2026 NFL Draft, but that hasn’t curbed college football programs from trying to get the Alabama quarterback on their roster.

According to AL.com’s Nick Kelly, Simpson has been offered “a deal that could total $6.5 million” from one program, while three SEC teams have offered “at least $4 million and more.”

Simpson was the No. 26 overall player and No. 4 quarterback in the class of 2022, according to 247Sports’ composite rankings. He’s a bit of a rare breed in today’s college football landscape in the fact that he waited three years at Alabama before becoming the starter, rather than transferring somewhere else.

Simpson played behind Bryce Young in 2022 and Jalen Milroe in 2023 and 2024 before eventually landing the starting job in 2025. While he had a few shaky outings, he was one of the best quarterbacks in the SEC this year, throwing for 3,567 yards, 28 touchdowns and five interceptions

His final game with the Crimson Tide came in the College Football Playoff quarterfinal against Indiana, where he threw for just 67 yards in a 38-3 blowout loss.

Bleacher Report’s NFL Scouting Department considers Simpson to be the No. 30 overall player and the No. 3 quarterback in this year’s draft class. In the latest mock draft from B/R, Simpson is projected to land with the Los Angeles Rams with the No. 13 pick.

While Simpson is widely projected to be a first-round pick, the NFL combine should give him a good idea of where he might land in April. Assuming he’s a consensus first-round pick, it’s hard to imagine Simpson will return to the collegiate level.

If he isn’t so confident about going in the first round, perhaps he’ll take one of the lucrative NIL offers he’s reportedly received.



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Tennessee football offered Alabama quarterback Ty Simpson $4 million

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Jan. 11, 2026Updated Jan. 12, 2026, 1:12 a.m. ET



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Ty Simpson “not wavering” on decision to turn pro amid NIL bidding war

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Alabama quarterback Ty Simpson announced last week that he was leaving school early to enter the NFL draft. But that hasn’t stopped other college programs from offering him lucrative NIL deals.

What started out in the $4 million range has reached in excess of $6 million, a source with knowledge of the situation told Bama247.

But that same source said the offers were unsolicited and that Simpson “hasn’t wavered” in his decision to enter the NFL draft. The expectation is he will not change his mind before the Wednesday deadline for underclassmen to declare.

Al.com was first to report the unrelenting interest in Simpson as the draft deadline approaches.

Simpson went 11-4 in his lone season as the starter, leading Alabama to the College Football Playoff and a come-from-behind victory at Oklahoma in the first round. But his season ended on a sour note as he threw for only 67 yards and no touchdowns in a 38-3 loss to Indiana in the Rose Bowl that saw him sidelined for much of the second half with a rib injury.

Simpson, who was named a team captain in the summer, finished the season with 3,567 passing yards, 28 passing touchdowns and five interceptions. He also ran for 93 yards and two scores.

Recent NFL mock drafts have had Simpson ranked among the top three quarterbacks — behind Indiana’s Fernando Mendoza and Oregon’s Dante Moore — and a borderline first-round pick.

Alabama 2026 NFL draft decision tracker: Who will stay in school or enter draft?

With Simpson gone, Mack and Russell are the two most experienced quarterbacks on the roster. The two were listed as co-backups this season with Mack having a 62-to-36 edge in total offensive snap over Russell.

Both Mack and Russell resigned with Alabama last week.



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The Ohio State football program is in Transfer Portal crisis thanks to Ross Bjork

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When Ohio State made the decision to hire Ross Bjork as athletic director once Gene Smith stepped down, a large reason was that he was supposed to be an expert in the NIL space. Bjork touted his ability to galvanize donors and pay the athletes what they rightly deserved.

The end of his tenure at Texas A&M did see the football program spend a lot of money on recruits. It backfired spectacularly. Jimbo Fisher did not coach the team well, and Bjork had to fire him and pay him around $77 million to not coach the program.

Since coming to Columbus, Bjork has used the opposite approach. He has been borderline stingy at every corner when it comes to NIL for the Ohio State football program. Instead of helping the Buckeyes, he is actively sinking the ship just a year after winning a national title.

Ross Bjork is actively hurting the Ohio State football program

30 players have entered the Transfer Portal from this year’s version of the Ohio State Buckeyes. That is by far the most since the portal became a widely used thing. What’s even worse is that Bjork has refused to pay enough to bring enough players in to replace those guys leaving.

There have been several instances of the Buckeyes losing out on talented portal players because they did not use their NIL money correctly. Bjork seems to think that the College Sports Commission is actually going to be able to enforce any sort of cap when it comes to revenue sharing.

No other high-major program is operating under those assumptions. In fact, most of Ohio State’s competitors keep reloading in the portal. Indiana is arguably passing the Buckeyes when it comes to finding talented older players in the portal, and that’s why they are playing for a national title.

Bjork was a questionable hire when he was brought in. The shine has worn off from the 2024 national championship, and more people are realizing that the title was won in spite of him, not because of him. Ryan Day needs to start putting his foot down when it comes to the football program.



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