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Technology

Sports Analytics Market Overview: Global Size, Share,

sports analytics market “ The Sports Analytics market is experiencing a period of rapid expansion, driven by a confluence of factors including the increasing sophistication of data collection technologies, the growing demand for data-driven decision-making within sports organizations, and the desire to enhance both on-field performance and fan engagement. The proliferation of wearable sensors, high-definition […]

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sports analytics market

sports analytics market

The Sports Analytics market is experiencing a period of rapid expansion, driven by a confluence of factors including the increasing sophistication of data collection technologies, the growing demand for data-driven decision-making within sports organizations, and the desire to enhance both on-field performance and fan engagement. The proliferation of wearable sensors, high-definition video capture, and advanced statistical modeling techniques are generating unprecedented volumes of data that can be analyzed to gain a competitive edge. Furthermore, sports organizations are recognizing the value of analytics in optimizing training regimens, preventing injuries, tailoring game strategies, and improving player recruitment. This market is pivotal in addressing the global challenge of maximizing human potential in sports while simultaneously enhancing the overall fan experience. Technological advancements such as machine learning and artificial intelligence are playing a crucial role in processing and interpreting the vast amounts of sports data, leading to more accurate predictions and actionable insights. The market is also instrumental in promoting transparency and fairness in sports, as data-driven analysis can help to identify and address biases in officiating and player evaluation. Ultimately, the sports analytics market is transforming the sports industry by empowering stakeholders with the knowledge and tools they need to make informed decisions and achieve their goals. The convergence of technology, data science, and sports expertise is creating a dynamic and rapidly evolving market with significant growth potential.

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Market Size:

The sports analytics market size is estimated to reach over USD 26.31 Billion by 2032 from a value of USD 4.75 Billion in 2024. It is projected to grow by USD 5.80 Billion in 2025, growing at a CAGR of 23.9% from 2025 to 2032.

Definition of Market:

The Sports Analytics market encompasses the application of data analysis techniques and technologies to gain insights and improve decision-making within the sports industry. It involves collecting, processing, analyzing, and interpreting data related to various aspects of sports, including player performance, team strategy, fan engagement, and business operations.

Key components of this market include:

Solutions: Software platforms and tools designed for data collection, analysis, visualization, and reporting. These solutions often incorporate advanced statistical models, machine learning algorithms, and artificial intelligence to extract meaningful insights from sports data.

Services: Consulting, implementation, training, and support services related to sports analytics solutions. These services help sports organizations to effectively utilize analytics tools and to integrate data-driven insights into their decision-making processes.

Key terms related to the market include:

Player Tracking: The use of sensors and cameras to monitor the movement and performance of athletes during games and practices.

Performance Metrics: Statistical measures used to evaluate the performance of individual players and teams.

Predictive Analytics: The use of historical data to forecast future outcomes, such as game results or player injuries.

Fan Engagement: Strategies and technologies used to interact with and involve fans, such as personalized content and interactive games.

The overall goal of sports analytics is to provide actionable insights that can help sports organizations to improve their performance, increase revenue, and enhance the fan experience.

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Market Scope and Overview:

The scope of the Sports Analytics market is broad, encompassing a range of technologies, applications, and industries. Technologies within this market include data visualization software, predictive modeling tools, machine learning platforms, and wearable sensors. These technologies are applied across various aspects of sports, including player and team performance analysis, fan engagement and marketing, health and injury prevention, game strategy and planning, broadcasting and media, and ticketing and merchandise sales. The market serves a diverse range of end-users, including sports teams and clubs, leagues and sports associations, coaches and analysts, athletes, broadcasting and media companies, and sponsors and advertisers.

The Sports Analytics market plays a crucial role in the larger context of global trends. The increasing availability of data, coupled with advancements in data analytics technologies, is transforming the way sports are played, managed, and consumed. Data-driven insights are enabling sports organizations to make more informed decisions, optimize their operations, and enhance the fan experience. The market is also contributing to the growing emphasis on performance optimization and injury prevention in sports. As athletes push the boundaries of human performance, the need for data-driven strategies to improve training regimens and reduce the risk of injury becomes increasingly important. Furthermore, the Sports Analytics market is playing a key role in the evolution of the sports media landscape, as broadcasters and media companies leverage data to create more engaging and informative content for their audiences. The market’s influence stretches beyond the field, impacting areas such as marketing, sponsorship, and revenue generation, demonstrating its integral role in the modern sports ecosystem. In summary, the Sports Analytics market is a dynamic and rapidly evolving space that is shaping the future of sports across various dimensions.

Top Key Players in this Market

IBM (USA) SAP SE (Germany) Catapult Sports (Australia) STATS Perform (USA) Hudl (USA) Sportlogiq (Canada) Oracle Corporation (USA) Kinexon (Germany) Sportradar (Switzerland) Second Spectrum (USA)

Market Segmentation:

The Sports Analytics market is segmented based on several factors:

By Component: Solutions, which include software and platforms for data analysis and visualization, and Services, which encompass consulting, implementation, and support.

By Deployment Mode: On-Premise, where the analytics infrastructure is managed internally, and Cloud-Based, where the solutions are hosted and accessed remotely.

By Application: Player & Team Performance Analysis, focusing on improving on-field performance; Fan Engagement & Marketing, aimed at enhancing the fan experience; Health & Injury Prevention, which uses data to reduce injuries; Game Strategy & Planning, helping teams make better tactical decisions; Broadcasting & Media, enhancing content delivery; and Ticketing & Merchandise Sales, optimizing revenue generation.

By End-User: Sports Teams & Clubs, Leagues & Sports Associations, Coaches & Analysts, Athletes, Broadcasting & Media Companies, and Sponsors & Advertisers, each leveraging analytics for their specific needs.

Each segment contributes to the overall market growth. For example, the demand for solutions is driven by the increasing need for advanced analytics tools, while the services segment benefits from the complexity of implementing and managing these solutions. Cloud-based deployment is gaining traction due to its scalability and cost-effectiveness. The application segments are growing as organizations seek data-driven insights to improve performance and increase revenue.

Market Drivers:

Technological Advancements: The continuous evolution of data collection and analysis technologies, such as wearable sensors, video analysis tools, and machine learning algorithms, is enabling more sophisticated and accurate sports analytics.

Increasing Demand for Data-Driven Decision-Making: Sports organizations are increasingly recognizing the value of data in making informed decisions about player selection, training regimens, game strategies, and business operations.

Growing Focus on Performance Optimization: The pursuit of marginal gains in performance is driving the adoption of sports analytics tools that can identify areas for improvement and optimize training programs.

Enhanced Fan Engagement Opportunities: Sports analytics is enabling organizations to create more personalized and engaging experiences for fans, leading to increased attendance, viewership, and merchandise sales.

Rising Prevalence of Injuries: The need to reduce the incidence and severity of injuries is driving the adoption of sports analytics solutions that can identify risk factors and prevent injuries.

Market Key Trends:

Rise of Machine Learning and Artificial Intelligence: Machine learning and AI are being increasingly used to analyze large datasets and identify patterns that would be difficult or impossible for humans to detect.

Integration of Wearable Technology: Wearable sensors are becoming more prevalent in sports, providing valuable data on player movement, physiological parameters, and performance metrics.

Growth of Esports Analytics: The increasing popularity of esports is driving the demand for analytics solutions that can help teams and players improve their performance and engage with fans.

Focus on Predictive Analytics: Predictive analytics is being used to forecast future outcomes, such as game results or player injuries, allowing organizations to make proactive decisions.

Increased Adoption of Cloud-Based Solutions: Cloud-based analytics solutions are becoming more popular due to their scalability, cost-effectiveness, and ease of use.

Market Opportunities:

The Sports Analytics market presents numerous growth prospects:

Expansion into Emerging Sports: Opportunities exist to extend sports analytics solutions to less traditional sports and recreational activities.

Development of Personalized Training Programs: Creating individualized training regimens based on player-specific data and analytics.

Integration with Fan Engagement Platforms: Developing analytics-driven fan engagement tools that enhance the fan experience and drive revenue.

Advancements in Injury Prediction and Prevention: Innovating new methods for predicting and preventing injuries using advanced data analysis techniques.

Enhancements in Esports Analytics: Developing specialized analytics solutions for the rapidly growing esports market.

Market Restraints:

High Initial Costs: The cost of implementing sports analytics solutions, including software, hardware, and services, can be a barrier for some organizations.

Data Privacy Concerns: The collection and use of personal data raise privacy concerns, which can limit the adoption of certain sports analytics solutions.

Lack of Skilled Professionals: There is a shortage of skilled data scientists and analysts with expertise in sports, which can hinder the effective use of sports analytics tools.

Resistance to Change: Some sports organizations may be resistant to adopting new technologies and data-driven approaches.

Data Integration Challenges: Integrating data from different sources, such as wearable sensors, video analysis systems, and electronic health records, can be challenging.

Market Challenges:

The Sports Analytics market, while brimming with potential, faces a unique set of challenges that could impede its growth trajectory. One of the most significant hurdles is the *Data Siloing and Integration Issues*. Sports organizations often collect data from various sources, including wearable sensors, video analysis systems, Electronic Medical Records (EMRs), and ticketing platforms. However, these data sources are frequently disparate and incompatible, making it difficult to integrate and analyze the data holistically. This lack of integration limits the ability to generate comprehensive insights and prevents organizations from fully leveraging the power of their data.

Another critical challenge lies in the *Interpretability and Actionability of Insights*. While advanced analytics techniques like machine learning can uncover complex patterns in data, translating these patterns into actionable insights that coaches, players, and management can understand and implement is not always straightforward. There’s a need for skilled data translators who can bridge the gap between data science and sports expertise, ensuring that analytical findings are relevant, understandable, and ultimately lead to improved performance.

*Data Quality and Accuracy* are also paramount concerns. The quality of data used in sports analytics can vary significantly depending on the source and collection method. Inaccurate or incomplete data can lead to misleading insights and flawed decision-making. Ensuring data integrity through rigorous quality control measures and validation processes is crucial for building trust in analytics-driven decisions.

The *Ethical Considerations and Data Privacy* pose another layer of complexity. As sports analytics becomes more sophisticated, it raises ethical questions about the use of personal data, particularly in areas like player health and injury prevention. Organizations must ensure that they are collecting and using data responsibly and ethically, adhering to privacy regulations and respecting the rights of athletes. This includes obtaining informed consent, anonymizing data when appropriate, and safeguarding data from unauthorized access.

Finally, the *Cost of Implementation and Maintenance* can be a significant barrier to entry, especially for smaller sports organizations with limited budgets. Implementing and maintaining a robust sports analytics infrastructure requires investments in software, hardware, and skilled personnel. Finding cost-effective solutions and demonstrating the value of analytics through clear ROI metrics are essential for driving wider adoption across the sports industry.

Market Regional Analysis:

The Sports Analytics market exhibits regional variations in terms of adoption rates, market maturity, and growth potential. North America is currently the largest market, driven by the widespread adoption of sports analytics in professional leagues such as the NFL, NBA, and MLB. Europe is also a significant market, with growing interest in sports analytics across various sports, including soccer, rugby, and cricket. The Asia-Pacific region is emerging as a high-growth market, fueled by the increasing popularity of sports and the growing investment in sports infrastructure.

Each region has unique factors influencing market dynamics. In North America, the market is driven by a strong focus on data-driven decision-making and a well-developed sports ecosystem. Europe benefits from a rich sporting heritage and a growing emphasis on performance optimization. The Asia-Pacific region is characterized by a large and growing population of sports fans and a increasing disposable incomes. Factors such as cultural preferences, regulatory frameworks, and technological infrastructure also play a role in shaping the Sports Analytics market in different regions.

For instance, the strict data privacy regulations in Europe may influence the types of data that can be collected and analyzed, while the rapid technological advancements in Asia-Pacific may accelerate the adoption of new sports analytics solutions. Understanding these regional nuances is crucial for companies seeking to expand their presence in the global Sports Analytics market.

Frequently Asked Questions:

What is the projected growth of the Sports Analytics market?

The Sports Analytics market is projected to grow at a CAGR of 23.9% from 2025 to 2032, reaching over USD 26.31 Billion by 2032.

What are the key trends in the Sports Analytics market?

Key trends include the rise of machine learning and artificial intelligence, the integration of wearable technology, the growth of esports analytics, and the increasing adoption of cloud-based solutions.

What are the most popular Market types in sports analytics?

The most popular Market types include player and team performance analysis, fan engagement and marketing, and health and injury prevention solutions.

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Consegic Business Intelligence is a data measurement and analytics service provider that gives the most exhaustive and reliable analysis available of global consumers and markets. Our research and competitive landscape allow organizations to record competing evolutions and apply strategies accordingly to set up a rewarding benchmark in the market. We are an intellectual team of experts working together with the winning inspirations to create and validate actionable insights that ensure business growth and profitable outcomes.

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How Sports Analytics Are Changing The Way We Watch Games

If you’re a sports fan, you’ve probably noticed something lately: there’s a whole lot more data flying around during games. From on-screen stats to real-time analysis, sports analytics have gone from being purely about what happens on the field to a full-on data-driven experience. But how did we get here, and what does this all […]

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If you’re a sports fan, you’ve probably noticed something lately: there’s a whole lot more data flying around during games. From on-screen stats to real-time analysis, sports analytics have gone from being purely about what happens on the field to a full-on data-driven experience. But how did we get here, and what does this all mean for you, the fan? Let’s dive in.

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What Exactly Is Sports Analytics?

First things first: What is sports analytics? You’ve probably heard the term thrown around, but it’s a little more than just a fancy buzzword. At its core, sports analytics is the use of data to analyze and understand everything happening in the game—from individual player performance to the team’s overall strategy. Think player stats, team metrics, and predictive models that forecast what might happen next. It’s all about taking numbers and turning them into actionable insights that help teams, coaches, broadcasters, and even you, the fan, understand the game on a deeper level.

In the past, we had basic stats like points, yards, or goals scored. But now, we’re talking about things like player efficiency ratings, expected goals (xG), win shares, and a whole lot more. It’s a data revolution that’s making sports more than just a game—it’s making it a science.

How Analytics Make Watching Games More Exciting

So, how does all this data change the way we watch the game? Well, imagine this: You’re watching a basketball game, and right there on your screen, you see a graphic showing a player’s shooting percentage from different spots on the court. Or maybe you’re following along on your phone while watching a soccer match, and you can see the expected goals (xG) for each team. That’s analytics at work, making the game more interactive and immersive.

With real-time stats, you’re no longer just guessing about who’s performing well. You know exactly who’s hitting their mark and who’s falling short. You’re seeing how each play contributes to the overall strategy—something you never would’ve picked up on just by watching the game. Think about it: How cool is it to know, in real-time, whether your favorite player is outperforming the opposition based on some pretty complex data?

And it’s not just the hardcore numbers that matter. Analytics help broadcasters tell a better story. They’re able to show you things like how much distance a player has covered, their sprint speeds, or how a team’s defensive pressure is stacking up. It’s like you’re getting a behind-the-scenes pass to the game without ever leaving your couch.

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The Way Coaches and Teams Use Analytics

Analytics isn’t just for fans—it’s also changing how coaches and teams approach the game. Some of the most famous sports strategies today wouldn’t be possible without data. Take the world of baseball, for example. The “Moneyball” revolution, made famous by the Oakland A’s, showed that you could use statistics to build a winning team, even if you didn’t have the biggest budget. And it wasn’t just about buying the best players; it was about identifying undervalued talent and finding hidden gems that traditional scouting might have missed.

In the world of basketball, teams now utilize advanced metrics, such as Player Efficiency Rating (PER), to assess a player’s effectiveness on the court. Coaches have access to detailed data on every aspect of the game—who’s making the most efficient passes, who’s defending well, who’s creating opportunities—and they use that to fine-tune strategies. These days, when a coach decides to swap out players or change up the game plan, there’s often a data-driven reason behind it.

This kind of insight allows teams to be way more strategic. They’re not just reacting to what happens in a game—they’re anticipating what’s likely to happen and adjusting their plans on the fly. Want proof? Just look at the rise of analytics in the NBA, where three-point shooting and pace have become central to most teams’ strategies. That wasn’t always the case, but data proved it was effective, and now it has become the norm.

If you’re curious about how teams make these decisions or want a deeper dive into how sports analytics impact game strategies, you can find a range of resources, like those offered by Doc’s Sports, that break down these advanced concepts and help you stay up-to-date with trends shaping the sports world.

David Portnoy

Fans Getting In on the Action: Fantasy Sports and More

If you’re into fantasy sports, you probably already know how important data can be. After all, picking the right players and making the best decisions relies heavily on stats. But it’s not just the hardcore fantasy sports nerds who benefit from analytics. Even casual fans are getting in on the action, thanks to apps, social media, and the rise of sports data websites.

Take, for example, the role of live stats in modern broadcasting. Have you ever been watching a game and noticed a pop-up graphic showing how many yards a player needs to break a record? Or maybe you’ve seen a real-time analysis of how likely a team is to score based on previous plays. These insights bring a whole new layer to the game, making you feel more connected to what’s happening on the field.

And with fantasy leagues booming, analytics are more important than ever. It’s not just about picking the stars anymore. Fans use advanced stats, like targets, rushing attempts, and defensive rankings, to make informed decisions about their fantasy rosters. This deeper understanding of players’ performances gives fans an edge—and makes watching the games even more exciting.

Wearables and Player Data: The Inside Scoop

Wearable technology is another huge player in the analytics game. These days, athletes wear devices that track everything from heart rates to sprint speeds, as well as how much sleep they’re getting. This data is then analyzed and used to adjust training programs, monitor player health, and prevent injuries. It’s a big deal, especially in contact-heavy sports like football, where injuries are common.

Imagine this: a player pulls off an amazing play on the field, and you’re wondering, “How did they do that?” Well, thanks to wearables, coaches and analysts have access to real-time data on that player’s physical performance. Was it a result of peak conditioning? Or was it just raw talent? Either way, that data is shaping how we understand what makes an athlete great.

These wearables aren’t just useful for the team—they’re a goldmine for broadcasters, too. When you watch a game, you might see a player’s current heart rate or hear about how fast they ran during a play. These little tidbits add an exciting dimension to the viewing experience, making it feel like you’re a part of the action.
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What’s Next? The Future of Sports Analytics

If you think sports analytics is impressive now, just wait. The future is looking even more exciting. Virtual and augmented reality are already changing how fans experience games, and as technology advances, data will play a bigger role in these immersive experiences. Imagine watching a game from the player’s perspective or using VR to step into the stadium without leaving your home. With data driving these technologies, sports watching could become even more interactive.

We’re also likely to see more personalized viewing experiences. In the future, games may be tailored to your specific preferences. Want to focus on a player’s performance? No problem. Want to track a team’s stats in real-time? Done. The possibilities are endless, and they’re all powered by analytics.

The Downsides of Overloading on Data

Of course, as much as data can improve our viewing experience, there are some potential downsides. For one, there’s a risk that we become so obsessed with stats that we lose sight of the human element of the game. Sports are about more than just numbers—they’re about emotion, passion, and the unpredictable nature of competition. So, while analytics can give us a more complete picture, it’s important to remember that there’s still magic in the mystery of the game.

Also, for casual fans, all these stats can sometimes feel overwhelming. Not everyone has the time or energy to dive deep into advanced metrics. As sports evolve with more data, we’ll need to find a balance between the complexity of analytics and the simplicity of just enjoying the game.

Embrace the Future of Sports Watching

In the end, sports analytics are changing the way we watch games, making it more exciting, immersive, and, frankly, a lot more interesting. Whether it’s through real-time stats, predictive models, or wearables, data is making sports more engaging than ever. And it’s not just for the experts anymore—fans are getting in on the action too, using analytics to enhance their own viewing experience.

So, the next time you’re watching a game, take a moment to think about all the data at play behind the scenes. It’s not just about the final score; it’s about the numbers that tell the deeper story of the game. Who knows? The more you know, the more fun you’ll have watching the action unfold.

 



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Asset Class: A Path for Polymarket

Big-money media rights are the backbone of why pro sports franchises are worth billions. JPMorgan’s latest Sports Rights Almanac—its 10th anniversary edition—shows how the NFL and NBA keep pushing valuations to record highs while teasing the continued rise of streamers. The 144-page document digs into media-rights deals across numerous pro sports leagues—from major U.S. sports […]

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Big-money media rights are the backbone of why pro sports franchises are worth billions. JPMorgan’s latest Sports Rights Almanac—its 10th anniversary edition—shows how the NFL and NBA keep pushing valuations to record highs while teasing the continued rise of streamers.

The 144-page document digs into media-rights deals across numerous pro sports leagues—from major U.S. sports to UFC and international soccer leagues. It outlines that rights inflation is still alive, but not every sport is bulletproof.

David Karnovsky, an executive director for J.P. Morgan Equity Research covering media, entertainment, and advertising, and one of the authors of the report, tells Front Office Sports that it has evolved significantly over time, and putting it together is no joke. 

“The first Almanac included just five sports, and now we’re up to 15. So it definitely takes a lot longer to update,” he says.

When the first edition came out in 2016, media companies “didn’t really have streaming services” and the “only tech deal of note was a $10 million agreement between the NFL and Twitter for Thursday Night Football,” Karnovsky tells FOS. “There’s a lot more to cover now.”

Below, FOS explores three key takeaways from the report.

The NFL reigns supreme in the U.S. 

The biggest takeaway is how completely the NFL dominates U.S. sports: The report notes that Super Bowl LIX drew 127.7 million viewers—the most-watched program in U.S. TV history—and 72 of last year’s 100 most-watched telecasts were NFL games.

That popularity underpins the league’s massive 11-year, $111 billion media-rights deal, which helps it command higher ad dollars than any other sport, according to the report. 

The result is that franchise valuations keep soaring. The 49ers recently sold a total 6% stake in the team at a reported $8.5 billion valuation. Former New York Giants quarterback Eli Manning recently said he has been priced out of a potential minority stake in the team for which he won two Super Bowls. Last year, Forbes had the Cowboys as the first team to have an estimated value of more than $10 billion.

The NFL understands its power, which it uses to attain favorable terms. “Among leagues, the NFL uniquely flexes its power with media partners, extracting ongoing terms that are to its benefit strategically or financially, and sometimes to the detriment of rival sports,” the report says, citing Christmas Day games that directly compete with the NBA.

The NFL is not satisfied. Rumor has it the NFL intends to exercise an opt-out clause that allows it to exit most of the current agreements it has with partners Amazon Prime Video, CBS, ESPN, Fox, and NBC after the 2029 season (the deals are supposed to run through the 2033 season). 

“That the NFL would want to revisit its 2023-33 media agreements is not surprising in our view,” the report says.

Aside from chasing a bigger payday, there’s an interesting rationale behind the NFL’s potential desire to opt out. Although the league commands the biggest rights check in sports, its cost-per-viewer-hour—just $1.37—is actually a good value for networks, the report says. That number means every hour one person watches costs the network $1.37, a figure the report says “sits in the middle of the curve” compared to other pro sports leagues and is largely offset by advertisers eager to reach that massive audience.

Karnovsky says among the biggest surprise trends from this year’s report was “the consistency of NFL viewership through so much change in media.”

The NBA is doing just fine

There was hand-wringing last season over the NBA’s lackluster ratings, but JPMorgan analysts aren’t concerned.

“The core value of the NBA rights are in the playoffs,” the report says, noting playoff games average up to three times the viewership of regular season matchups. “We estimate the Playoffs and Finals generate a ~50% increase in total viewer hours and are substantially more valuable for advertisers.”

The league’s new $77 billion media-rights deal with Disney, NBC, and Amazon, which kicks in next season, was “modestly better than our expectations” and positions the NBA to “transform its distribution.” Amazon gives the league a “pure digital partner,” while ESPN’s direct-to-consumer product and NBC’s Peacock expand streaming options. This opens up new ways to monetize, like sports betting integrations and alternative broadcasts similar to the NFL’s ManningCast.

JPMorgan is bullish on the NBA’s future, including its return to NBC (the report specifically acknowledged the decision to bring back John Tesh’s “Roundball Rock” song), as well as the deal with TNT to license Inside the NBA.

The NBA, like the NFL, is not having any franchise valuation issues. The Lakers just sold at a record $10 billion valuation, mere months after the Celtics sold at a $6.1 billion valuation. Even the team considered by Forbes to be the least valuable franchise in the league—the Memphis Grizzlies—has an estimated value of $3 billion.

Streamers still have more room to disrupt

To date, Netflix, Amazon, and other streamers have done little more than dip their toes into the live sports water, but the potential impact remains huge. Netflix has hit big with live events such as NFL Christmas Day games and last year’s Mike Tyson–Jake Paul fight, while Amazon and YouTube TV have done well with Thursday Night Football and NFL Sunday Ticket, respectively.

Netflix co-CEO Ted Sarandos says the company will stick with marquee events rather than chasing full media-rights packages. Meanwhile, JPMorgan’s report notes that Warner Bros. Discovery doesn’t see sports as “critical,” and Hulu has “de-emphasized” sports rights.

“These platforms have historically disappointed leagues by not bidding aggressively for packages, instead prioritizing major event programming,” the report says—a stance JPMorgan finds “confusing given the scale of content investment elsewhere.”

At some point, streamers are expected to dive in headfirst. The collapse and tiering of regional sports networks (RSNs), highlighted by last year’s Diamond Sports Group bankruptcy, has upended local sports rights and left some franchises scrambling to find new ways to get games in front of local fans. Many teams have pivoted to direct-to-consumer streaming or free over-the-air deals. 

JPMorgan’s report says the RSN meltdown is actually a “net positive” for national sports rights and makes robust national and streaming packages even more crucial to protect franchise values.

“Third-party data indicate 90% of viewers are now consuming sports on streaming, and we believe fans are gradually becoming inured to a digital experience, which in several cases we think can be superior,” the report said.

ESPN’s upcoming DTC product is expected to accelerate this shift, while Amazon’s new NBA deal covers 66 regular-season games—a “pivot point” that could spur more competition for rights, the report says.





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The Future of Fitness at Rivercrest Chiropractic

Getting your whole body in shape just got so much easier this summer! Husband and wife team Dr. Robert, D.C., and Raphaela Gehrung, D.C., co-founders of Rivercrest Chiropractic, join The Morning Blend to tell us all about new cutting-edge procedures. Instead of spending hours lifting and sweating in the gym, patients can get in shape […]

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Getting your whole body in shape just got so much easier this summer! Husband and wife team Dr. Robert, D.C., and Raphaela Gehrung, D.C., co-founders of Rivercrest Chiropractic, join The Morning Blend to tell us all about new cutting-edge procedures.

Instead of spending hours lifting and sweating in the gym, patients can get in shape with “Core to Floor.” Rivercrest Chiropractic, a med spa, is now offering the latest noninvasive procedures that use muscle activation to tighten and tone muscles from your pelvic floor to your stomach. The new FDA-approved technology that helps to burn fat, build muscle, and reduce incontinence will be showcased during a complimentary launch party event on July 24th!

The free event is open to the public. Attendees can enjoy refreshments, goody bags, and will have a chance to demo and receive significant discounts on the Emsculpt NEO. To RSVP, please call: 262-251-7711 or email office@rivercrestchiropractic.com.

July 24, 12 p.m. to 6 p.m. at W177 N9856 Rivercrest Drive #102 in Germantown, WI.

For More information, visit RiverCrest Chiropractic





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Nagravision, Broadpeak Partner on Sports Piracy Solution | TV Tech

CHESEAUX-SUR-LAUSANNE, Switzerland and PHOENIX—Nagravision announced today that it is extending its partnership with Broadpeak to deliver a next-generation streaming security solution for providers of live sports content. The joint solution “strategically detects, identifies, and disrupts pirate streams to degrade their quality and reliability, making them unwatchable, while preserving an uninterrupted service for paying customers, maximizing […]

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CHESEAUX-SUR-LAUSANNE, Switzerland and PHOENIX—Nagravision announced today that it is extending its partnership with Broadpeak to deliver a next-generation streaming security solution for providers of live sports content. The joint solution “strategically detects, identifies, and disrupts pirate streams to degrade their quality and reliability, making them unwatchable, while preserving an uninterrupted service for paying customers, maximizing both revenue protection and viewer satisfaction,” according to the companies.

The collaboration combines Nagravision’s AI-powered security analytics and real-time pirate disruption technologies with Broadpeak’s Advanced CDN with real-time security control.



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Technology

InterDigital Report Highlights Shift to Streaming in Sports Viewership Amid Technical Challenges

Households are shifting to streaming sports, facing challenges like buffering and video quality, according to a new report. Quiver AI Summary A recent report by InterDigital and Parks Associates highlights a significant shift in sports viewership, with an increasing number of households opting for streaming services over traditional pay TV. Currently, 40% of sports viewers […]

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Households are shifting to streaming sports, facing challenges like buffering and video quality, according to a new report.

Quiver AI Summary

A recent report by InterDigital and Parks Associates highlights a significant shift in sports viewership, with an increasing number of households opting for streaming services over traditional pay TV. Currently, 40% of sports viewers exclusively watch through digital platforms, and pure play streaming services contribute nearly 25% of the NFL’s broadcast revenue. However, over half of sports viewers experience technical issues like latency and buffering, indicating that streaming infrastructures need improvement. The report notes that younger demographics, particularly under 35, prefer social media for sports consumption and many face challenges related to video quality. Advanced video codecs are suggested as a solution to enhance the viewing experience, which is essential for engaging sports fans in interactive and immersive ways. Overall, the landscape of sports broadcasting is evolving as more viewers embrace streaming, presenting both opportunities and challenges for content providers.

Potential Positives

  • InterDigital has released a significant report indicating that 40% of sports viewers are now exclusively watching sports via streaming services, highlighting a major shift in consumer behavior that could benefit streaming platforms and companies like InterDigital that support this ecosystem.
  • The report reveals that sports fans spend an average of $88 per month on streaming services, underscoring the potential for increased revenue in the burgeoning streaming market.
  • InterDigital’s focus on advanced video codecs like HEVC and H.266 positions the company as a leader in addressing the technical challenges faced by sports viewers, which may enhance its reputation and market position in the streaming technology sector.
  • The study indicates a growing demand for interactive sports viewing experiences, opening new opportunities for technology providers and enhancing the value of InterDigital’s innovations in wireless and video technologies.

Potential Negatives

  • Over half (57%) of sports viewers face significant challenges when streaming sports, including issues like buffering and poor video quality, which could harm the user experience and affect viewership.
  • Nearly a third (30%) of sports viewers reported not subscribing to a streaming service that aired a sporting event they wanted to watch, indicating potential lost revenue opportunities for streaming providers.
  • Specific demographic groups, particularly younger viewers, reported even higher rates of technical issues, which may detract from the engagement of a key audience segment in the sports streaming market.

FAQ

What trends are emerging in sports streaming consumption?

Viewers are shifting from traditional pay TV to OTT subscriptions, with many watching sports exclusively on streaming platforms.

How much of the NFL’s broadcast revenue comes from streaming services?

Nearly a quarter of the NFL’s broadcast revenue is now generated from pure play streaming services.

What challenges do sports viewers face when streaming?

Over half of sports viewers experience technical issues like buffering and poor video quality while streaming live events.

What demographics are prevalent among sports streamers?

Younger viewers, especially those under 35, are more likely to watch sports on social media compared to older demographics.

What solutions are suggested for improving sports streaming quality?

Utilizing advanced video codecs like H.266 (VVC) can enhance streaming quality by reducing buffering and improving video performance.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

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$IDCC Insider Trading Activity

$IDCC insiders have traded $IDCC stock on the open market 94 times in the past 6 months. Of those trades, 0 have been purchases and 94 have been sales.

Here’s a breakdown of recent trading of $IDCC stock by insiders over the last 6 months:

  • LAWRENCE LIREN CHEN (President and CEO) has made 0 purchases and 39 sales selling 100,000 shares for an estimated $20,832,391.
  • RICHARD BREZSKI (Chief Financial Officer) has made 0 purchases and 14 sales selling 31,530 shares for an estimated $6,757,299.
  • STEWART D HUTCHESON has made 0 purchases and 8 sales selling 8,398 shares for an estimated $1,797,393.
  • EEVA K. HAKORANTA (Chief Licensing Officer) has made 0 purchases and 4 sales selling 5,150 shares for an estimated $1,121,107.
  • RAJESH PANKAJ (Chief Technology Officer) has made 0 purchases and 5 sales selling 3,800 shares for an estimated $779,666.
  • JEAN F RANKIN has made 0 purchases and 9 sales selling 3,285 shares for an estimated $734,622.
  • JOSHUA D. SCHMIDT (CLO & Corp Secretary) has made 0 purchases and 4 sales selling 2,247 shares for an estimated $496,528.
  • JOHN D. JR. MARKLEY has made 0 purchases and 2 sales selling 1,384 shares for an estimated $306,293.
  • SAMIR ARMALY has made 0 purchases and 3 sales selling 779 shares for an estimated $176,456.
  • DEREK K ABERLE has made 0 purchases and 3 sales selling 692 shares for an estimated $156,676.
  • JOHN A KRITZMACHER has made 0 purchases and 3 sales selling 519 shares for an estimated $117,632.

To track insider transactions, check out Quiver Quantitative’s insider trading dashboard.

$IDCC Hedge Fund Activity

We have seen 259 institutional investors add shares of $IDCC stock to their portfolio, and 207 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

  • FIRST TRUST ADVISORS LP added 432,691 shares (+418.9%) to their portfolio in Q1 2025, for an estimated $89,458,864
  • BOSTON PARTNERS removed 405,070 shares (-25.0%) from their portfolio in Q1 2025, for an estimated $83,748,222
  • GAMMA INVESTING LLC removed 297,892 shares (-99.4%) from their portfolio in Q2 2025, for an estimated $66,796,323
  • NEW VERNON CAPITAL HOLDINGS II LLC added 204,081 shares (+25257.5%) to their portfolio in Q1 2025, for an estimated $42,193,746
  • FMR LLC added 174,982 shares (+3800.7%) to their portfolio in Q1 2025, for an estimated $36,177,528
  • SHANNON RIVER FUND MANAGEMENT LLC removed 156,643 shares (-41.0%) from their portfolio in Q1 2025, for an estimated $32,385,940
  • AMERICAN CENTURY COMPANIES INC removed 156,327 shares (-36.8%) from their portfolio in Q1 2025, for an estimated $32,320,607

To track hedge funds’ stock portfolios, check out Quiver Quantitative’s institutional holdings dashboard.

Full Release


  • More households are opting to only have an OTT subscription, scrapping pay TV

  • 40% of sports viewers exclusively watch sports via streaming services

  • Pure play streaming services account for nearly a quarter of the NFL’s broadcast revenue

WILMINGTON, Del., July 22, 2025 (GLOBE NEWSWIRE) — The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57%) of sports viewers face challenges when streaming sports. This is according to a new paper released by InterDigital, Inc. (Nasdaq: IDCC), a wireless, video and AI technology research and development company, and research firm Parks Associates. The report, “Streaming Live Sports: Where Opportunity Meets Complexity”, reveals how streaming infrastructure must evolve in line with changing consumer viewing habits, especially with streaming players increasingly paying for sports broadcasting rights.

The paper, titled “Streaming Live Sports: Where Opportunity Meets Complexity,” explores how people consume live sports entertainment, from broadcast to subscription video-on-demand (SVOD) services, direct-to-consumer (D2C) subscription models, pay-per-view, and paywall systems. It also covers the pain points viewers are facing and how the streaming ecosystem can keep up with demand.

With streaming subscriptions on the rise and cord cutting continuing, there are distinct viewing habits emerging among different demographics:

  • 42% of US internet households paid for a traditional pay TV service in Q1 2025, down from 62% in Q1 2020.
  • Over half (55%) of SVOD households subscribe to five or more SVOD services.
  • Sports fans are among the most valuable viewers, spending an average of $88 per month on streaming services, compared with $64 per month by those who don’t watch sports.
  • Two-fifths (40%) of sports viewers under 35 watch sports on social media platforms, compared to just 13% of those aged 55+.
  • More female sports fans than men stream sports exclusively (49% vs 42%).
  • 32% of sports viewers find placing bets in a streaming service attractive (spiking to 57% of sports viewers aged 25-44).

More than half (57%) of sports viewers face challenges when viewing live sports, including nearly a third (30%) highlighting that they did not subscribe to a streaming service airing a sporting event they had planned or wanted to watch. Other more technical challenges that viewers face include buffering and overall image quality. Specific challenges viewers cited include:

  • Almost one in five (18%) sports viewers reported poor quality video from a streaming service.
  • Just under a third (31%) of sports viewers aged 18-24 cited poor video quality (freezing, buffering, etc.), insufficient bandwidth for high quality streaming (25%), and lag (20%) as common problems when streaming sports.
  • Poor video quality is a particular problem for younger age groups who enjoy interactivity while watching sports, such as multi-view and in-game stats.

Poor video quality is increasingly impacting the sports viewing experience, and the paper argues that one solution is more efficient video codecs. For example, HEVC is well-suited for high-resolution content like 4K, where its compression efficiency helps reduce file sizes and improves bandwidth usage. It is also designed to handle the increased data demands of HDR video, which expands the range of colors and contrast in video. H.266 (VVC) is a next-generation solution to these challenges, offering even higher compression efficiency, improved video quality, and support for ultra-high resolutions particularly suited to streaming high-resolution content over mobile networks and broadcasting in ultra-high definition.

“Sports viewers should not have to deal with technical issues when watching their favorite sports teams. The broadcast and streaming ecosystem needs to work together to alleviate pain points or risk damaging their reputation for future events,” said Lionel Oisel, Head of Video Labs, at InterDigital. “While streaming services need to think holistically about the challenges that come with live video streams, more advanced video codecs can significantly reduce buffering and latency and improve the overall user experience.”

“The sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,” said Michael Goodman, Senior Analyst, Parks Associates. “Sports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.”

The full report, “Streaming Live Sports: Where Opportunity Meets Complexity,” is available to download
here
.


About InterDigital®

InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational technologies that enable connected, immersive experiences in a broad range of communications and entertainment products and services. We license our innovations worldwide to companies providing such products and services, including makers of wireless communications devices, consumer electronics, IoT devices, cars and other motor vehicles, and providers of cloud-based services such as video streaming. As a leader in wireless technology, our engineers have designed and developed a wide range of innovations that are used in wireless products and networks, from the earliest digital cellular systems to 5G and today’s most advanced Wi-Fi technologies. We are also a leader in video processing and video encoding/decoding technology, with a significant AI research effort that intersects with both wireless and video technologies.

Founded in 1972, InterDigital is listed on Nasdaq.

InterDigital is a registered trademark of InterDigital, Inc.

For more information, visit:
www.interdigital.com
.


InterDigital Contact:

Richard Lloyd

Email:
Richard.Lloyd@InterDigital.com

+1 (202) 349-1716

This article was originally published on Quiver News, read the full story.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



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Technology

Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm

The deal bolsters Echelon’s SaaS strategy to deliver scalable, personalized fitness solutions through Elevate, its new B2B division Echelon Fitness has acquired Fortë, a B2B fitness streaming platform, as it expands into the commercial SaaS market and rebrands the division as Elevate by Echelon. The deal comes as Echelon builds momentum beyond at-home fitness. Over […]

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The deal bolsters Echelon’s SaaS strategy to deliver scalable, personalized fitness solutions through Elevate, its new B2B division

Echelon Fitness has acquired Fortë, a B2B fitness streaming platform, as it expands into the commercial SaaS market and rebrands the division as Elevate by Echelon.

The deal comes as Echelon builds momentum beyond at-home fitness. Over the past year, the connected fitness equipment company has expanded its portfolio to include telehealth services through ActiveMD, recovery tools through Echelon Recovery, personalized fitness via Echelon AI and one-on-one live personal training with Echelon Coach.

Terms of the deal were not disclosed.

Founded in 2015 and backed by the LA Dodgers, Billie Jean King Enterprises, and Elysian Park, Fortë provides hardware and software for gyms, boutique studios, influencers and sports organizations to build branded live and on-demand fitness content and has grown to more than 457,000 users across 39 countries. Its client roster includes UFC Gym and 305 Fitness, along with boutique brands like Power + Flow and Melt Method.

Lou Lentine for Echelon
Lou Lentine | credit: Echelon

“At Echelon, our mission is to empower individuals and communities to live healthier, stronger lives by providing intelligent, accessible and personalized fitness and wellness experiences—anytime, anywhere,” Echelon Fitness CEO Lou Lentine said. “With Echelon’s proven U.S.-based technology team and Fortë’s innovative solutions, we can now combine our strengths to offer even more robust and reliable solutions for the enterprise customers.”

The acquisition also extends Echelon’s reach into AI-powered personalization.

“This acquisition also allows us to offer our embedded AI workout builder, developed in conjunction with AWS Gen AI Team, powered by generative AI models in Amazon BedRock, into thousands of gyms, plus providing customization and personalization for our enterprise partner,” Lentine said.

a woman using an Echelon fitness system
credit: Echelon

In May, John Santo, co-founder and Chief Product and Technology Officer of Echelon, stated that the company is already seeing early results from its AI efforts.

See Also

Personal trainer working out with client

“AI allows us to get more granular, ensuring members are using the right equipment, engaging with the right content and getting the right experience for them,” Santo said. “This level of personalization is already transforming retention, with an initial studio analysis projecting a 7% increase in retention rates.”

Fortë’s platform also integrates with major member management systems, including ABC, Mindbody, Mariana Tek and Daxko.

“Our goal has always been to empower fitness brands to scale their impact through advanced, user-friendly technology,” Fortë founder and CEO Lauren Foundos said. “By joining forces with Echelon, we can extend this vision to even more global communities, benefiting from Echelon’s momentum, innovation, and unwavering commitment to personalized wellness.”

Advisors to the deal included Mo Iqbal, founder of SweatWorks, and Stewart Miller.





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