Sports Analytics Market Overview: Global Size, Share,
sports analytics market “ The Sports Analytics market is experiencing a period of rapid expansion, driven by a confluence of factors including the increasing sophistication of data collection technologies, the growing demand for data-driven decision-making within sports organizations, and the desire to enhance both on-field performance and fan engagement. The proliferation of wearable sensors, high-definition […]
The Sports Analytics market is experiencing a period of rapid expansion, driven by a confluence of factors including the increasing sophistication of data collection technologies, the growing demand for data-driven decision-making within sports organizations, and the desire to enhance both on-field performance and fan engagement. The proliferation of wearable sensors, high-definition video capture, and advanced statistical modeling techniques are generating unprecedented volumes of data that can be analyzed to gain a competitive edge. Furthermore, sports organizations are recognizing the value of analytics in optimizing training regimens, preventing injuries, tailoring game strategies, and improving player recruitment. This market is pivotal in addressing the global challenge of maximizing human potential in sports while simultaneously enhancing the overall fan experience. Technological advancements such as machine learning and artificial intelligence are playing a crucial role in processing and interpreting the vast amounts of sports data, leading to more accurate predictions and actionable insights. The market is also instrumental in promoting transparency and fairness in sports, as data-driven analysis can help to identify and address biases in officiating and player evaluation. Ultimately, the sports analytics market is transforming the sports industry by empowering stakeholders with the knowledge and tools they need to make informed decisions and achieve their goals. The convergence of technology, data science, and sports expertise is creating a dynamic and rapidly evolving market with significant growth potential.
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Market Size:
The sports analytics market size is estimated to reach over USD 26.31 Billion by 2032 from a value of USD 4.75 Billion in 2024. It is projected to grow by USD 5.80 Billion in 2025, growing at a CAGR of 23.9% from 2025 to 2032.
Definition of Market:
The Sports Analytics market encompasses the application of data analysis techniques and technologies to gain insights and improve decision-making within the sports industry. It involves collecting, processing, analyzing, and interpreting data related to various aspects of sports, including player performance, team strategy, fan engagement, and business operations.
Key components of this market include:
Solutions: Software platforms and tools designed for data collection, analysis, visualization, and reporting. These solutions often incorporate advanced statistical models, machine learning algorithms, and artificial intelligence to extract meaningful insights from sports data.
Services: Consulting, implementation, training, and support services related to sports analytics solutions. These services help sports organizations to effectively utilize analytics tools and to integrate data-driven insights into their decision-making processes.
Key terms related to the market include:
Player Tracking: The use of sensors and cameras to monitor the movement and performance of athletes during games and practices.
Performance Metrics: Statistical measures used to evaluate the performance of individual players and teams.
Predictive Analytics: The use of historical data to forecast future outcomes, such as game results or player injuries.
Fan Engagement: Strategies and technologies used to interact with and involve fans, such as personalized content and interactive games.
The overall goal of sports analytics is to provide actionable insights that can help sports organizations to improve their performance, increase revenue, and enhance the fan experience.
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Market Scope and Overview:
The scope of the Sports Analytics market is broad, encompassing a range of technologies, applications, and industries. Technologies within this market include data visualization software, predictive modeling tools, machine learning platforms, and wearable sensors. These technologies are applied across various aspects of sports, including player and team performance analysis, fan engagement and marketing, health and injury prevention, game strategy and planning, broadcasting and media, and ticketing and merchandise sales. The market serves a diverse range of end-users, including sports teams and clubs, leagues and sports associations, coaches and analysts, athletes, broadcasting and media companies, and sponsors and advertisers.
The Sports Analytics market plays a crucial role in the larger context of global trends. The increasing availability of data, coupled with advancements in data analytics technologies, is transforming the way sports are played, managed, and consumed. Data-driven insights are enabling sports organizations to make more informed decisions, optimize their operations, and enhance the fan experience. The market is also contributing to the growing emphasis on performance optimization and injury prevention in sports. As athletes push the boundaries of human performance, the need for data-driven strategies to improve training regimens and reduce the risk of injury becomes increasingly important. Furthermore, the Sports Analytics market is playing a key role in the evolution of the sports media landscape, as broadcasters and media companies leverage data to create more engaging and informative content for their audiences. The market’s influence stretches beyond the field, impacting areas such as marketing, sponsorship, and revenue generation, demonstrating its integral role in the modern sports ecosystem. In summary, the Sports Analytics market is a dynamic and rapidly evolving space that is shaping the future of sports across various dimensions.
Top Key Players in this Market
IBM (USA) SAP SE (Germany) Catapult Sports (Australia) STATS Perform (USA) Hudl (USA) Sportlogiq (Canada) Oracle Corporation (USA) Kinexon (Germany) Sportradar (Switzerland) Second Spectrum (USA)
Market Segmentation:
The Sports Analytics market is segmented based on several factors:
By Component: Solutions, which include software and platforms for data analysis and visualization, and Services, which encompass consulting, implementation, and support.
By Deployment Mode: On-Premise, where the analytics infrastructure is managed internally, and Cloud-Based, where the solutions are hosted and accessed remotely.
By Application: Player & Team Performance Analysis, focusing on improving on-field performance; Fan Engagement & Marketing, aimed at enhancing the fan experience; Health & Injury Prevention, which uses data to reduce injuries; Game Strategy & Planning, helping teams make better tactical decisions; Broadcasting & Media, enhancing content delivery; and Ticketing & Merchandise Sales, optimizing revenue generation.
By End-User: Sports Teams & Clubs, Leagues & Sports Associations, Coaches & Analysts, Athletes, Broadcasting & Media Companies, and Sponsors & Advertisers, each leveraging analytics for their specific needs.
Each segment contributes to the overall market growth. For example, the demand for solutions is driven by the increasing need for advanced analytics tools, while the services segment benefits from the complexity of implementing and managing these solutions. Cloud-based deployment is gaining traction due to its scalability and cost-effectiveness. The application segments are growing as organizations seek data-driven insights to improve performance and increase revenue.
Market Drivers:
Technological Advancements: The continuous evolution of data collection and analysis technologies, such as wearable sensors, video analysis tools, and machine learning algorithms, is enabling more sophisticated and accurate sports analytics.
Increasing Demand for Data-Driven Decision-Making: Sports organizations are increasingly recognizing the value of data in making informed decisions about player selection, training regimens, game strategies, and business operations.
Growing Focus on Performance Optimization: The pursuit of marginal gains in performance is driving the adoption of sports analytics tools that can identify areas for improvement and optimize training programs.
Enhanced Fan Engagement Opportunities: Sports analytics is enabling organizations to create more personalized and engaging experiences for fans, leading to increased attendance, viewership, and merchandise sales.
Rising Prevalence of Injuries: The need to reduce the incidence and severity of injuries is driving the adoption of sports analytics solutions that can identify risk factors and prevent injuries.
Market Key Trends:
Rise of Machine Learning and Artificial Intelligence: Machine learning and AI are being increasingly used to analyze large datasets and identify patterns that would be difficult or impossible for humans to detect.
Integration of Wearable Technology: Wearable sensors are becoming more prevalent in sports, providing valuable data on player movement, physiological parameters, and performance metrics.
Growth of Esports Analytics: The increasing popularity of esports is driving the demand for analytics solutions that can help teams and players improve their performance and engage with fans.
Focus on Predictive Analytics: Predictive analytics is being used to forecast future outcomes, such as game results or player injuries, allowing organizations to make proactive decisions.
Increased Adoption of Cloud-Based Solutions: Cloud-based analytics solutions are becoming more popular due to their scalability, cost-effectiveness, and ease of use.
Market Opportunities:
The Sports Analytics market presents numerous growth prospects:
Expansion into Emerging Sports: Opportunities exist to extend sports analytics solutions to less traditional sports and recreational activities.
Development of Personalized Training Programs: Creating individualized training regimens based on player-specific data and analytics.
Integration with Fan Engagement Platforms: Developing analytics-driven fan engagement tools that enhance the fan experience and drive revenue.
Advancements in Injury Prediction and Prevention: Innovating new methods for predicting and preventing injuries using advanced data analysis techniques.
Enhancements in Esports Analytics: Developing specialized analytics solutions for the rapidly growing esports market.
Market Restraints:
High Initial Costs: The cost of implementing sports analytics solutions, including software, hardware, and services, can be a barrier for some organizations.
Data Privacy Concerns: The collection and use of personal data raise privacy concerns, which can limit the adoption of certain sports analytics solutions.
Lack of Skilled Professionals: There is a shortage of skilled data scientists and analysts with expertise in sports, which can hinder the effective use of sports analytics tools.
Resistance to Change: Some sports organizations may be resistant to adopting new technologies and data-driven approaches.
Data Integration Challenges: Integrating data from different sources, such as wearable sensors, video analysis systems, and electronic health records, can be challenging.
Market Challenges:
The Sports Analytics market, while brimming with potential, faces a unique set of challenges that could impede its growth trajectory. One of the most significant hurdles is the *Data Siloing and Integration Issues*. Sports organizations often collect data from various sources, including wearable sensors, video analysis systems, Electronic Medical Records (EMRs), and ticketing platforms. However, these data sources are frequently disparate and incompatible, making it difficult to integrate and analyze the data holistically. This lack of integration limits the ability to generate comprehensive insights and prevents organizations from fully leveraging the power of their data.
Another critical challenge lies in the *Interpretability and Actionability of Insights*. While advanced analytics techniques like machine learning can uncover complex patterns in data, translating these patterns into actionable insights that coaches, players, and management can understand and implement is not always straightforward. There’s a need for skilled data translators who can bridge the gap between data science and sports expertise, ensuring that analytical findings are relevant, understandable, and ultimately lead to improved performance.
*Data Quality and Accuracy* are also paramount concerns. The quality of data used in sports analytics can vary significantly depending on the source and collection method. Inaccurate or incomplete data can lead to misleading insights and flawed decision-making. Ensuring data integrity through rigorous quality control measures and validation processes is crucial for building trust in analytics-driven decisions.
The *Ethical Considerations and Data Privacy* pose another layer of complexity. As sports analytics becomes more sophisticated, it raises ethical questions about the use of personal data, particularly in areas like player health and injury prevention. Organizations must ensure that they are collecting and using data responsibly and ethically, adhering to privacy regulations and respecting the rights of athletes. This includes obtaining informed consent, anonymizing data when appropriate, and safeguarding data from unauthorized access.
Finally, the *Cost of Implementation and Maintenance* can be a significant barrier to entry, especially for smaller sports organizations with limited budgets. Implementing and maintaining a robust sports analytics infrastructure requires investments in software, hardware, and skilled personnel. Finding cost-effective solutions and demonstrating the value of analytics through clear ROI metrics are essential for driving wider adoption across the sports industry.
Market Regional Analysis:
The Sports Analytics market exhibits regional variations in terms of adoption rates, market maturity, and growth potential. North America is currently the largest market, driven by the widespread adoption of sports analytics in professional leagues such as the NFL, NBA, and MLB. Europe is also a significant market, with growing interest in sports analytics across various sports, including soccer, rugby, and cricket. The Asia-Pacific region is emerging as a high-growth market, fueled by the increasing popularity of sports and the growing investment in sports infrastructure.
Each region has unique factors influencing market dynamics. In North America, the market is driven by a strong focus on data-driven decision-making and a well-developed sports ecosystem. Europe benefits from a rich sporting heritage and a growing emphasis on performance optimization. The Asia-Pacific region is characterized by a large and growing population of sports fans and a increasing disposable incomes. Factors such as cultural preferences, regulatory frameworks, and technological infrastructure also play a role in shaping the Sports Analytics market in different regions.
For instance, the strict data privacy regulations in Europe may influence the types of data that can be collected and analyzed, while the rapid technological advancements in Asia-Pacific may accelerate the adoption of new sports analytics solutions. Understanding these regional nuances is crucial for companies seeking to expand their presence in the global Sports Analytics market.
Frequently Asked Questions:
What is the projected growth of the Sports Analytics market?
The Sports Analytics market is projected to grow at a CAGR of 23.9% from 2025 to 2032, reaching over USD 26.31 Billion by 2032.
What are the key trends in the Sports Analytics market?
Key trends include the rise of machine learning and artificial intelligence, the integration of wearable technology, the growth of esports analytics, and the increasing adoption of cloud-based solutions.
What are the most popular Market types in sports analytics?
The most popular Market types include player and team performance analysis, fan engagement and marketing, and health and injury prevention solutions.
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Global Sports Coaching Platforms Market Set to Reach US$ 1,408.1
The global sports coaching platforms market is projected to experience remarkable growth, with revenues expected to soar from US$ 439.9 million in 2022 to an estimated US$ 1,408.1 million by 2031. This market is poised to register a compound annual growth rate (CAGR) of 13.8% during the forecast period of 2023 to 2031, driven by […]
The global sports coaching platforms market is projected to experience remarkable growth, with revenues expected to soar from US$ 439.9 million in 2022 to an estimated US$ 1,408.1 million by 2031. This market is poised to register a compound annual growth rate (CAGR) of 13.8% during the forecast period of 2023 to 2031, driven by the increasing demand for personalized sports coaching, technological advancements, and the growing popularity of online platforms.
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Market Overview
Sports coaching platforms are gaining traction as they provide athletes and coaches with innovative tools to enhance training and improve performance. These platforms leverage advanced technologies such as artificial intelligence (AI), data analytics, and cloud computing to offer tailored training programs, real-time feedback, and performance monitoring. With the rise of digital transformation in sports, these platforms are becoming essential for athletes at all levels, from amateurs to professionals.
The market is expected to witness rapid expansion as the sports coaching industry continues to embrace digitalization, enabling coaches to reach athletes from around the world while enhancing the effectiveness and accessibility of training programs.
Key Market Drivers
Technological Advancements
The increasing integration of AI, machine learning, and big data analytics in sports coaching platforms is a key factor driving the market’s growth. These technologies help in tracking an athlete’s performance, providing insights for improvement, and ensuring personalized coaching strategies. Additionally, the growing adoption of wearables and IoT devices in sports training is further enhancing the capabilities of coaching platforms.
Rising Popularity of Online Coaching
The shift towards online sports coaching has been one of the primary catalysts for the market’s growth. As digital platforms provide athletes with easy access to coaching services regardless of location, demand for remote training programs has surged. This trend has particularly accelerated due to the COVID-19 pandemic, which forced many athletes and coaches to adapt to virtual training environments.
Growing Focus on Athlete Performance
As sports organizations and athletes strive to gain a competitive edge, the need for advanced tools to track and analyze performance has risen. Sports coaching platforms allow coaches to access real-time data, enabling them to make informed decisions that improve performance outcomes.
Increasing Investment in Sports Technology
Sports technology investments have surged in recent years, with governments, sports organizations, and private investors channeling funds into the development of innovative sports coaching platforms. This influx of investment is fueling market growth and accelerating the development of new and advanced coaching solutions.
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Regional Insights
The global sports coaching platforms market is witnessing significant growth across various regions. North America holds a substantial share due to its strong sports culture, well-established infrastructure, and high adoption of sports technology. The presence of leading sports organizations, educational institutions, and tech companies in the region is further propelling market growth.
Europe is another key market, driven by the increasing focus on performance optimization in professional sports. The Asia-Pacific region is also expected to see significant growth, owing to the rising popularity of sports like cricket, football, and esports, as well as the growing adoption of digital coaching solutions in countries like China and India.
Market Outlook and Future Prospects
The sports coaching platforms market is expected to continue its upward trajectory throughout the forecast period. The growing awareness of the benefits of personalized and data-driven coaching, along with advancements in technology, is expected to further propel the market’s expansion. Additionally, the increasing availability of affordable and scalable coaching platforms will allow athletes of all levels to access high-quality training resources.
As the market grows, key players in the industry are focusing on enhancing their offerings by incorporating AI-driven insights, mobile accessibility, and seamless integration with other sports management systems. This innovation is expected to provide athletes and coaches with even greater value, ensuring sustained market growth.
Conclusion
The global sports coaching platforms market is on track to experience exponential growth, with revenues expected to increase from US$ 439.9 million in 2022 to US$ 1,408.1 million by 2031. This represents a strong CAGR of 13.8% during the forecast period. As technology continues to revolutionize the sports coaching industry, the market is set to become a critical enabler of performance enhancement and athlete success. With rising investments in sports technology, the future of sports coaching looks promising, with digital platforms playing an increasingly central role in shaping the future of athletic performance.
Astute Analytica is a leading market research and consulting firm committed to providing organizations with actionable insights and data-driven strategies to thrive in dynamic markets. With a strong presence in both global and regional markets, we publish extensive industry reports, conduct targeted surveys, and offer custom consulting services tailored to meet specific client needs. Our expertise spans multiple sectors, including technology, healthcare, chemicals, manufacturing, energy, and more, making us a valuable partner for forward-thinking businesses.
US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry
The controversial rule, which would’ve forced gyms to make it easier for people to cancel their memberships, will no longer go into effect A United States appeals court has struck down the Federal Trade Commission (FTC)’s “click-to-cancel” rule, a decision America’s top fitness industry organization hailed as “a major victory.” The controversial rule, officially known […]
The controversial rule, which would’ve forced gyms to make it easier for people to cancel their memberships, will no longer go into effect
A United States appeals court has struck down the Federal Trade Commission (FTC)’s “click-to-cancel” rule, a decision America’s top fitness industry organization hailed as “a major victory.”
The controversial rule, officially known as the “negative option rule,” was set to go into effect on July 14th. It would have required that many businesses, including gyms, make it as easy for consumers to cancel subscriptions and memberships as it was to sign up for them in the first place.
While click-to-cancel has been praised by consumer-rights groups, fitness industry stakeholders expressed concerns that the rule would have exposed gyms, health clubs and fitness studios to unnecessary and costly operational burdens.
On Tuesday, the United States Court of Appeals for the Eighth Circuit issued an opinion vacating the rule, saying it suffered from “procedural deficiencies.”
The Health & Fitness Association (HFA) called the decision “ a major victory for the fitness industry and a direct result of HFA’s sustained advocacy.”
“HFA has been deeply involved in this issue for more than two years, starting with formal comments on the original proposal and continuing through every phase of the process,” the organization wrote Tuesday in a note to members. We filed an amicus brief in the case to highlight the rule’s burdens on health and fitness facility operations, while also leading a Capitol Hill strategy to prepare a Congressional Review Act resolution in partnership with the US Chamber and industry allies.”
See Also
While the Eighth Circuit Court’s decision will come as a sigh of relief to fitness businesses across the country, some states are taking matters into their own hands in an effort to make gym memberships easier to cancel.
In May, New York Attorney General Letitia James announced a $600,000 settlement with Equinox Group, which operates Equinox, Equinox+ and SoulCycle, over alleged unfair membership cancellation practices. According to the attorney general’s office, the luxury fitness and lifestyle company didn’t offer accessible online cancellation options, among other violations.
“New Yorkers should be able to cancel a membership they no longer use or want without breaking a sweat,” Attorney General James said in a statement following the settlement.
Beyond the broadcast: How AI, virtual avatars, and mixed reality are changing how we experience sport
The world of sports broadcasting has always attracted a lot of attention and has been an early mover and magnet for technological innovation. While a lot has been said about core broadcast technologies like 4K/8K and IP-based workflows, viewer experience-driven innovations are fast catching up. The growth of artificial intelligence and virtual reality in sports […]
The world of sports broadcasting has always attracted a lot of attention and has been an early mover and magnet for technological innovation. While a lot has been said about core broadcast technologies like 4K/8K and IP-based workflows, viewer experience-driven innovations are fast catching up. The growth of artificial intelligence and virtual reality in sports broadcasting has made it possible to introduce elements that amplify the viewing experience of sports fans.
Watching a live match on TV, which was essentially a one-way broadcast, is now becoming personal. It is becoming increasingly interactive. The fan now has access to split-screen replays, player mic-ups, tactical overlays, and visuals rich with emotions and connections. A sports fan can watch any game from multiple angles and standpoints. From switching between player cameras during a match to viewing their biometric data, spectators can now analyse the performances and become active participants in the game. The popularity of smart TVs and second-screen apps has made it possible to extend the reach of live broadcasts by allowing fans to personalise how they consume the game. People can access camera feeds, access live statistics, or participate in polls that shape commentary and coverage in real-time.
AI and computer vision-driven virtual characters are being used to mimic live sporting action in an alternate environment. This helps attract newer audiences and strengthen the fan following. These virtual characters offer a unique viewing experience. A few years ago, we noticed mainstream sports using mascots that became icons for events, and they are etched in the memories of the audience as nostalgic characters. The arrival of modern technology and virtual characters has evolved and enhanced this personal touch by creating a unique and relatable factor for everyone.
In a bold blend of technology and spectacle, wTVision’s robotic dog-shaped camera system — affectionately dubbed ‘Champak’ — made its debut during the 2025 Indian Premier League. More than just a novel gadget, Champak quickly became a cultural talking point, symbolizing how sports broadcasting is evolving to engage fans across generations and platforms.
Some broadcasts in Japan recently used AI to automate live sports reporting, while professional leagues like the National Basketball Association (NBA) utilise AI-driven cameras for real-time insights and automate highlight generation during live matches. Esports have extensive visuals for characters, statistics for players, and transitions between scenes for an elevated experience. These upgrades involve real-time rendering engines, voice synthesis software, and effortless broadcast flows that present clarity to the viewers without bombarding information on them.
Computer vision-based player tracking systems are now mainstream. These systems can identify the position of a player a few times a second and provide the sports storyteller with key statistics and insights. In cricket, the field layout for a particular delivery is a key gameplay element. In football, knowing how much a player has run and the region he has played in the most is key to game strategy.
The surge in broadcasting with augmented reality and mixed reality enables fans to engage in live games. The modern generation of this century is now habituated to digital interactions and expects to have a holistic experience. Viewers can scan QR codes to unlock virtual experiences, enter immersive 3d spaces that replicate stadium environments, or even watch matches through headsets that provide a pitch-side view from their living room. As a result of this upgrade in technology, broadcasters are increasingly leaning into immersive formats to meet the demands of viewers.
The contribution of AI to the world of sports broadcasting is not only massive but imperative. Modern technology is gaining momentum for its trained tools that recognize major highlights, predict insights, assist commentators in presenting prognostic outcomes based on data, switch camera angles, and edit replays displayed on the screen. There is a constant reliance on artificial intelligence, which only amplifies the experience without hampering the game.
The demand for futuristic developments cannot change the core of sports. However, the advancements will continue to astonish the audience with their capabilities. It is a significant achievement for the world of technology and sports that leaves a big impact on the spectators. The world of sports binds people through emotions, and with the rise of artificial intelligence and virtual reality, the future of sports looks brighter than ever.
Disclaimer: The views expressed in this article are those of the author/authors and do not necessarily reflect the views of ET Edge Insights, its management, or its members
Our 72 top Amazon Prime Day deals under $100: DeWalt to Tempur-Pedic
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. The wait is finally over. Each year, millions of shoppers wait patiently to strike when a sale is hot, and that time is now. Amazon Prime Day 2025 has officially […]
Each year, millions of shoppers wait patiently to strike when a sale is hot, and that time is now. Amazon Prime Day 2025 has officially kicked off, and the deepest discounts of the year are just a few clicks away.
This year’s shopping marathon runs from July 8 through 11, providing shoppers with four straight days of some of the biggest deals of the season. With summer in full bloom, there’s really no better time to snag all the essentials for inside and out — whether your eyes are on a brand-new espresso machine, a pair of trendy new sneakers, or you’re ready to tackle some DIY jobs with a durable DEWALT toolkit.
Prime members have no shortage of products to choose from: from gorgeous home decor to fitness equipment, luxe cooking appliances, trendy apparel, Fourth of July hosting essentials, and much, much more. The Post Wanted team has spent hours sifting through thousands of deals and reviewing some of Amazon’s best-sellers to curate a guide to the best deals under $100.
Below, find the best Prime Day deals worth shopping now. They won’t stick around forever, so we recommend crossing off your shopping list before they’re gone.
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Transform birdwatching with the PETCAL Smart Bird Feeder, a solar-powered marvel with a built-in 1296p HD camera and advanced AI that can recognize over 11,000 bird species in real time. Motion-activated video capture sends instant alerts straight to your phone through an intuitive app, so you never miss an adorable visitor.
Philips Sonicare ExpertClean 7500 Electric Toothbrush
The Philips Sonicare ExpertClean 7500 is a rechargeable electric toothbrush that comes with everything you need: the toothbrush, a charger, a travel case that also charges, and two brush heads— one for fighting plaque and one for keeping your gums healthy.
CHI Original Ceramic Flat Iron
Amazon
Ready for a hair tool upgrade? The CHI Original Ceramic Flat Iron is your go-to for silky, frizz-free styles that last. Its ceramic plates glide effortlessly through your hair, delivering a smooth, polished finish without damage. Heats up quickly, so you can get ready faster — and right now, it’s over $50 off for Prime Day
Yahi LED Face Mask Light Therapy
Amazon
Skip the salon. Yahi’s LED Face Mask is lighting up TikTok feeds and vanity tables alike. This futuristic facial, packed with seven customizable LED colors, is designed to tackle everything from fine lines and hyperpigmentation to acne and puffiness— all from the comfort of your couch!
Kiehl’s Since 1851 Ultra Facial Cream
Amazon
Kiehl’s Ultra Facial Cream is a skincare favorite that works for just about anyone, at any age. Made with 4.5% squalane, it helps keep your skin’s moisture barrier healthy, which is a big deal in skincare right now. It’s also 30% off, one of the best prices you’ll see all year.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Amazon
Not all of us our blessed with long, full lashes. But, Grand Cosmetics has an ophthalmologist-tested serum that might be your solution. Thousands of reviewers agree that this formula increased the length and volume of their lashes over time, and some have even suggested they stopped wearing mascara, which might make it even more worth your buck (especially, on Prime Day).
ELEMIS Pro-Collagen Marine Cream SPF 30
ELEMIS
One of the top luxury skincare brands is now offering 15% off its popular Pro-Collagen Marine Cream SPF 30. It’s a favorite for a reason — it’s amazing for dry skin and helps smooth out fine lines and wrinkles. Over 10,000 Amazon shoppers have purchased it within the last month. Trust us, it’s worth it!
Braun Epilator Silk-épil 7, Hair Removal Device
Amazon
Tired of constant shaving? The Braun Silk-épil 7 is your at-home game-changer, removing unwanted hair from the root for silky skin that lasts weeks. With its smart pressure sensor and wide, gentle tweezers, this epilator targets even the tiniest hairs without the ouch. It works on wet or dry skin, and he cordless design means no tangled cords cramping your style.
Nutrafol Women’s Vegan Hair Growth Supplements
Amazon
It’s not always easy to grow luscious, long locks. For a little bit of support, consider starting the highly-rated Nutrafol supplements. This expert-formulated Hair Growth vitamin targets the root causes of hair loss, including stress, gut health, and nutritional gaps. We’ve tested it ourselves and saw results in as little as three months. Don’t wait, we rarely see it go on sale!
Waterpik Cordless Advanced Water Flosser
Flossing is no fun, which is why we turn to the Waterpik. This handy tool offers a convenient and effective solution for maintaining oral hygiene on the go. With its powerful water jet, three pressure settings, and cordless design, it efficiently removes plaque and debris between teeth and below the gumline, ensuring a thorough and comfortable clean.
Filterbaby Skincare Filter 2.0
Amazon
Think your water’s clean? Think again. The Filterbaby Skincare Filter 2.0 hooks right up to your faucet and kicks out chlorine, heavy metals, and all the nasty stuff that’s secretly messing with your skin. Easy to install and looking sharp in Light Pink, White, or Chrome, it’s the secret weapon skincare junkies have been waiting for.
SodaStream Terra Sparkling Water Maker Bundle
Amazon
This sleek carbonator lets you turn tap water into fizzy perfection in seconds—no electricity required. The bundle includes bottles and a CO₂ cylinder, so you’re ready to sip right out of the box.
Instant Pot Vortex Plus 4QT Air Fryer
Amazon
Crispy fries, juicy chicken, and roasted veggies are just minutes away with this compact 4-quart air fryer. It’s easy to use, easy to clean, and small enough to live on your countertop without hogging space.
Our Place Always Pan 2.0
Amazon
Flex your chef skills with the cult-favorite Always Pan, now on sale for Prime Day. The best-selling pan features a durable, non-toxic ceramic coating and oven-safe finish. Its versatile, do-it-all design means you can replace ten pieces of cookware in one stunning pan that we bet will become your new favorite piece of cookware.
CAROTE Pots and Pans Set Nonstick
Amazon
They may not have the hefty price tag, but CAROTE’s collection of fine, nonstick pots is a fan-favorite on Amazon and features a stunning, smooth finish that blends seamlessly with a variety of kitchen interiors. It’s durable, heats up quickly, and cleans up easily. And for under $100, you can have the whole set: two frying pans, a saucepan, a casserole pot, a saute pan, and a white silicone turner.
Crock-Pot Large 8-Quart Programmable Slow Cooker
Makes mealtime effortless with the Crock-Pot Large 8-Quart Programmable Slow Cooker, featuring customizable digital settings and ample capacity to serve the whole dinner party. Whether you’re simmering soup or slow-cooking a roast, its convenient timer and auto-warm feature ensure perfectly cooked meals, ready when you are.
ZWILLING Razor-Sharp Steak Knives, Set of 8
Amazon
These ZWILLING knives are sleek, sharp, and seriously show-off-worthy. Forged from high-carbon stainless steel with full-tang precision and micro-serrated edges that never need sharpening, they’ll probably make all your other knives look (and feel) weak. Housed in a gift-ready black box, they scream “wedding present”… but let’s be real — you’re keeping them.
REDTIGER Dash Cam Front Rear
Amazon
This dual-lens dash cam captures sharp video from both the front and rear of your car, day or night. With loop recording, night vision, and accident detection, it’s like having a silent witness on every drive.
Apple AirPods 4 Wireless Earbuds
Amazon
Redesigned with shorter stems and sculpted buds using data from 50 million ear scans, they deliver improved comfort and sound quality. Powered by the H2 chip, they support Personalized Spatial Audio, voice isolation, USB‑C charging, and up to 30 h playback. ANC adds stronger hearing control.
Amazon Fire HD 8 Plus Tablet
The Amazon Fire HD 8 Plus is an affordable tablet that’s great for watching shows, reading, and using smart home features. It has an 8-inch screen, 3GB of memory, and lasts up to 13 hours on a single charge. You can also charge it wirelessly and use it like a smart display when it’s on a dock.
Fitbit Charge 6 Fitness Tracker
Amazon
For a simple yet reliable fitness tracker, look no further than the top-rated Charge 6 by Fitbit. It’s user-friendly, offers seven days of charge, and is water-resistant in most conditions.
Amazon Echo Show 5
The Amazon Echo Show 5 packs impressive functionality into a compact display, combining crisp visuals with surprisingly punchy sound for its size. With Alexa built in, it handles everything from smart home control to video calls, making it a versatile hub for any connected setup.
Roku Ultra Ultimate 4K Streaming Player
Amazon
The Roku Ultra 2024 is like the superhero of streaming boxes: lightning-fast (30% speed boost), Wi‑Fi 6 ready,and packing 4K, HDR10+, Dolby Vision, and Dolby Atmos for that heart-thumping, cinematic thrill right from your couch. It even comes with a rechargeable, backlit Voice Remote Pro that laughs in the face of lost remotes and whispers “Hey Roku” for hands‑free power. That’s right — no more fumbling in the dark or wrestling with AAA batteries.
Skullcandy Crusher Evo Wireless Bluetooth Headphones
Amazon
The Skullcandy Crusher Evo wireless headphones are all about powerful bass — you can actually feel it, thanks to a special bass slider that lets you adjust the intensity. Whether you want a soft beat or full-on vibrations, you’re in control. They also last up to 40 hours on a full charge, and just 10 minutes of charging gives you 4 extra hours.
Apple AirTag 4 Pack
Amazon
Tired of losing your s–t? Grab a pack of Apple AirTags. They work with the Find My app to keep track of your valuables. A built-in speaker that works with Siri provides extra help finding whatever you’ve lost in the clutter. Best of all, they can be set up with a single tap.
Beats Studio Buds
Amazon
Make listening limitless. With raving Amazon reviews, you can assume Beats are among the best headphones on the market. These buds boast a customizable acoustic platform that can switch between noise-cancelling and transparency mode, making them a fine choice for anyone who likes to tune out the background.
Beats Solo 4
Amazon
Beats Solo 4 are back, and they’re half off. These sleek, foldable headphones pack UltraPlush ear cushions, up to 50 hours of battery life, and crystal-clear audio whether you’re wired in or rocking USB-C. With Personalized Spatial Audio and dynamic head tracking, it’s like having a concert in your ears.
New Balance Men’s 997H V1 Cross Trainer
Amazon
A modern take on the classic 997, the 997H V1 sports lightweight ENCAP Reveal midsole cushioning and a textile upper. Sleek urban styling meets comfort, ideal for all-day wear. Great for casual outfits or the gym, it balances heritage design with updated technology at a solid mid-range price.
Herschel Novel Duffle
Amazon
The Herschel Novel Duffle is a stylish weekend/carry-on bag featuring a dedicated shoe pocket, padded laptop sleeve (in carry-on version), and trolley strap. Users praise its aesthetic and functionality, though faux-leather straps may wear. Ideal for light travel, gym use, or short trips at a moderate price point.
BOGG BAG
Amazon
Oversized, rigid EVA tote that stands upright and wipes clean—perfect for beach, pool, grocery, or family outings. Durable, waterproof, and customizable with Jibbitz. Editors rave about its stability, capacity, and ease of cleaning, though it comes at a premium price.
Ray-Ban Women’s Rb4171 Erika Round Sunglasses
Amazon
Classic oversized round sunglasses with nylon frame and gradient/protected lenses offering 100% UV protection. Lightweight and comfortable with a flexible bridge. Stylish for a variety of face shapes and everyday wear, though fit can vary by face size. Highly rated for comfort and versatility.
Levi’s Men’s Sherpa Lined Trucker Jacket
Add this iconic sherpa-lined Trucker to your wardrobe that’ll take you from work to weekend wear. Machine washable for easy care and lasting wear.
Swarovski Emily Tennis Bracelet
Amazon
Shine bright with the Swarovski Emily Tennis Bracelet. This dazzling accessory pairs sparkling crystals with a sleek metal band for effortless elegance. Adjustable and comfy, it’s perfect for turning heads day or night. Gift it or keep it, luxury like this deserves to be worn every day.
adidas Men’s Samba Classic Soccer Shoe
Amazon
Step up your game with adidas’ Samba Classic. This iconic soccer shoe blends timeless style with street-ready swagger. Now on sale, it’s the perfect chance to snag a legend without breaking the bank. Lace ’em up, these kicks don’t quit!
hanky panky Women’s Original Thong 3 Pack
The Hanky Panky Women’s Original Thongs offer no-joke comfort and style in a classic silhouette. Made from stretch lace with a signature V-front and V-back waistband, these thongs provide a flattering fit and minimal panty lines. Perfect for everyday wear, they combine elegance with practicality for a seamless look under any outfit.
Vitamin A Women’s Swimwear Terra Bralette Bikini
Amazon
Sun’s out, straps off! The Terra Bralette Bikini is serving minimalist heat with a sleek, barely-there cut and just enough support to keep everything in place. Soft, stretchy fabric hugs in all the right places—poolside or beachside, it’s a confidence boost in two pieces. Warning: You might tan, but you’ll definitely turn heads.
Silver Jeans Co. Men’s Craig Classic Fit Bootcut Jeans
Amazon
The Silver Jeans Co. Craig Classic Fit Bootcut nails that rugged, no-fuss vibe with a fit that’s roomy where it counts and a bootcut that plays well with your favorite boots. Built tough with durable denim, they’re ready for work or the weekend without missing a beat.
Brooks Brothers Regular Fit Stretch Lightweight Advantage Chino Pants
Brooks Brothers Regular Fit Stretch Lightweight Advantage Chino Pants combine classic style with modern comfort. These chinos are made from a lightweight, stretch fabric that offers ease of movement and a polished look suitable for any occasion.
FEIERDUN Adjustable Dumbbells
Amazon
These space-saving weights swap out plates with a quick twist, letting you level up your reps without cluttering your home gym. Built for everything from curls to presses, they’re perfect for strength training at any fitness level. Bonus: no more tripping over a dozen mismatched dumbbells.
SupeRun Walking Pad
Amazon
This is no mistake. You can finally snag a waking pad for under $100. This nifty model is equipped with a 2.5 horsepower motor and can carry up to 250 lbs, making it a great choice for power walkers and joggers with summer goals to hit. Customs say assembly is a breeze, so you can spend less time building it a more time getting your steps in.
LifeStraw Personal Water Filter for Hiking
Amazon
Camping season is here! If you’re ready to hit the trails or simply love to spend some time outdoors, this personal water filtration system from LifeStraw should probably be your next purchase. It works by filtering out bacteria, so you can drink straight from the source: a lake, a river, or a pond. Grab a four-pack and set the whole family up with their new favorite tool.
Sunny Health & Fitness Mini Stepper
Amazon
Working out shouldn’t cost you a fortune, or take up so much room in your house that you have to move the couch around every time you want to work up a sweat. For a simple, budget-friendly fitness find, consider the convenient Sunny Health & Fitness Mini Stepper. It’s a great way to get in some cardio and is small enough to slide right under your desk — a multitasker’s dream!
23andMe Ancestry Service
Amazon
We reviewed the 23andMe Ancestry Service, and it remains one of our favorite DNA kits on the market. Along with making a great gift for loved ones, it’s fun to use it yourself. With a simple saliva sample, you can discover your family’s origins and distant relatives, all while building a digital family tree.
Hatch Baby Sleep Bundle
Amazon
Snooze smarter, not harder! The Hatch Baby Sleep Bundle is every tired parent’s dream come true—literally. With a sound machine, night light, and sleep training system all in one sleek gadget, bedtime battles are officially canceled. Cranky babies become cozy sleepers, and exhausted parents? They finally get a break.
Ergobaby Embrace Cozy Newborn Baby Wrap Carrier
Amazon
New parents probably aren’t novices to babywearing, but this simple, comfortable carrier is one of those early parenting finds that you’ll wonder how you ever lived without. The Ergobaby Embrace Cozy Newborn Baby Wrap Carrier is lightweight, easy to put on, adjusts to every body type, and comes in an array of colors.
Evolur Zoodle 2 in 1 Baby High Chair
Amazon
Take advantage of a deep discount on the award-winning Evolur Zoodle High Chair that grows with your baby, featuring an adjustable feeding tray and two footrests. A five-point safety harness, padded shoulder belt, and removable seat cover make a safe and clean setting for your little one.
Delta Children Personalized Sherpa Cozee Chair
Amazon
Covzy, comfy, and absolutely adorable — the Delta Children Personalized Sherpa Cozee Chair is one of the sweetest kids’ finds you can score during Amazon’s Prime Day sale. It just so happens to be customizable, too, making it a phenomenal birthday surprise or bedroom refresh accessory.
Toniebox Audio Player Starter Set
Amazon
A soft, durable audio cube that sparks screen-free imagination for ages 3+, the Toniebox starts playing beloved songs and stories when you place the included Playtime Puppy figure on top. Easy pinch/tap/tilt controls, 7-hour battery, and downloadable content make it kid- and parent-friendly.
Fisher-Price Baby Learning Toy
Amazon
School’s in session! The Fisher-Price Baby Learning Toy turns your tot into a mini genius with over 200 songs, sounds, and phrases packed into one fun-filled playhouse. With 360 degrees of interactive action, this electronic tutor keeps little hands busy and little brains buzzing.
Best Choice Products 6V Kids Ride On Toy
Amazon
Coolest kid on the block. I repeat. Coolest kid on the block. The Best Choice Products 6V Kids Ride On Toy puts your little driver in the fast lane to fun. With working headlights, engine sounds, and easy-to-use controls, this mini car delivers max style and giggles per mile. Buckle up—playtime just hit the gas!
Cumbor 29.7-46-Inch Baby Gate
Amazon
Safe, sleek, and stress-free. The Cumbor 46-inch Baby Gate keeps your little explorers (and furry friends) exactly where they should be, without cramping your home’s style. With one-hand operation, auto-close magic, and a sturdy build that fits most stairways, it’s the gate that gets parenting (and pet-proofing) right.
Your Prime Day FAQs, answered
How long does Prime Day last?
In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.
Do you have to have Amazon Prime to shop Prime Day?
Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
What are the best Prime Day deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is Prime Day worth it?
We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
Hunting for a headline-worthy haul? Keep shopping with Post Wanted.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
Americans are still sticking to their fitness goals, says new summer study
Are you the only one still on track with your New Year’s resolution? According to a new nationwide survey by Planet Fitness, 70% of Americans who set a fitness-related resolution are still on track with their goals. Whether they’ve been going strong since January 1st or regrouping after a few hiccups, the resolution drop-off is […]
Are you the only one still on track with your New Year’s resolution? According to a new nationwide survey by Planet Fitness, 70% of Americans who set a fitness-related resolution are still on track with their goals. Whether they’ve been going strong since January 1st or regrouping after a few hiccups, the resolution drop-off is much lower than most people expect. The new online survey, conducted by Wired Research, interviewed 1,000 nationally representative Americans ages 18 and over.
Whether they’re going strong, regrouping after a few hiccups, or adjusting their approach while staying active, the resolution drop-off is much lower than some may expect. In fact, only 2% of people say they’ve given up completely. The study also discovered that Gen Z and Millennials are extremely resolution-committed, with over 80% saying they keep the momentum going. The study also asked Americans about their willingness to exercise in summer heat, of which 76% responded they would rather put themselves through an uncomfortable situation (think time share presentation or awkward family dinner) than to exercise outside in 100+ degree weather.
The survey data also revealed some other interesting findings about fitness. When asked about different types of training, 39% of Gen Z and Millennials indicated that strength training was their preferred workout, while 41% indicated they’d rather skip cardiovascular training. In a twist on the “Date, Fling, Pass” game, 38% of Americans also showed that strength training could be a fling, suggesting that they are into it now but may not be forever. Many respondents indicated they would rather flexibility and recovery workouts, such as stretching and yoga, than cardio on their next date.
Fantasy Life Secures $7M Funding to Revolutionize Fantasy Sports Platform
Fantasy Life Secures Significant Funding to Advance Its Platform
Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its […]
Fantasy Life Secures Significant Funding to Advance Its Platform
Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its unique fantasy football offering called Guillotine Leagues.
LeBron James and Other High-Profile Investors Back Fantasy Life
Based in New York, Fantasy Life received substantial support from LRMR Ventures, the investment firm associated with NBA superstar LeBron James and his business partner Maverick Carter. This round also attracted participation from SC Holdings, led by Jason Stein, as well as other notable investors including Miami Marlins co-owner Roger Ehrenberg, Bolt Ventures’ David Blitzer, YouTube co-founder Chad Hurley, singer John Legend, former NFL star Larry Fitzgerald Jr., Jacksonville Jaguars owner Tony Khan, Fortnite creator Donald Mustard, among other influential figures from sports and media sectors.
The newly acquired funds aim to enhance FantasyHQ, an innovative fantasy sports platform supported by Mike’s Hard Lemonade. FantasyHQ offers users personalized insights, live player statistics, and comprehensive tools designed to streamline managing multiple fantasy leagues in one interface. Upcoming features include customized trade recommendations, waiver wire guidance, and detailed matchup analyses. Matthew Berry described the platform as an essential, engaging companion that combines fun with functionality for fantasy players.
Matthew Berry’s Vision Drives Fantasy Life’s Transition to Technology Leader
Since its launch in 2020 after Berry’s transition from ESPN to NBC Sports, Fantasy Life has grown into a leading voice in fantasy sports media. Berry’s goal has been to evolve Fantasy Life from a content-centric brand into a comprehensive technology platform. Incorporating Guillotine Leagues—a survival-style knockout fantasy football game acquired by Fantasy Life—adds a competitive, intense element to their offerings, reflecting Berry’s enthusiasm for the format.
This latest funding round signals Fantasy Life’s strategic shift from being primarily a media brand to a full-fledged tech company. This transformation enables the company to collect proprietary user data, fostering stronger audience engagement and unlocking new revenue avenues.
Fantasy Life’s revenue has experienced impressive growth, increasing by 737% since its inception in 2022, with a 230% surge from 2024 to the first half of 2025. The company continues to produce daily shows, podcasts, and digital content for major partners including SiriusXM, Roku, Fubo, and NBC Sports, where it serves as an essential fantasy sports tools provider.
While legal uncertainties about fantasy sports persist in regions such as California, Fantasy Life is positioning itself as a key industry player focused on innovation and delivering a player-centric experience in the rapidly evolving fantasy sports landscape.
| SportsCenter
