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MLB Partners with Popular Media Outlet in Groundbreaking Digital Content Deal

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An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards.

Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content.

Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a key moment in sports entertainment’s digital evolution.

Background on Jomboy Media

Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media carved out a niche by breaking down baseball moments with humor and authenticity. Their flagship shows–Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games–deliver in-depth analysis, fan-friendly storytelling, and offbeat charm.

In 2024 alone, the platform reportedly broke revenue and profitability records, with over 93 million social engagements.

“The Warehouse Games” stands out: a creative spin on backyard-style baseball antics reminiscent of the sport’s grassroots, racking up nearly 400 million all-time views.

MLB’s Strategic Motive

MLB Deputy Commissioner Noah Garden emphasized MLB’s admiration for O’Brien’s ability to connect with fans. The deal positions Jomboy content across MLB’s official digital platforms, extending reach and deepening fan engagement.

“This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow,” Garden said.

“We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”

MLB will also help scale Jomboy’s existing IP, including key live events like the All‑Star Game and Home Run Derby—through co-branded campaigns and ad monetization initiatives.

This comes amid MLB’s ongoing push to capture younger, digitally native audiences. Platforms like TikTok, YouTube, and Instagram increasingly drive fandom–making partnerships like Jomboy’s essential for revitalizing MLB’s online presence.

On the flip side, this agreement gives Jomboy access to MLB’s deep vault of content, and the ability to weave official game footage and exclusive interviews right into their programming .

O’Brien commented that what began as “just a fun hobby” has transformed into something far bigger—this partnership amplifies their storytelling reach while enabling them to give back to the community that built them .

In short, Jomboy gains creative fuel, MLB legitimacy, while fans taste a richer blend of analysis and entertainment.

Implications for the Industry

This move reflects a rising trend: leagues investing in digital-native media creators. Similar deals, like the NBA’s support for its own podcast and content push, highlight a shift toward decentralized fan engagement.

In addition to boosting MLB’s social footprint, this presents a testing ground: will more leagues follow, partnering with grassroots creators to maintain relevance and capture new demographics?

Fan and Analyst Reaction

Although still in its early stages, the MLB–Jomboy Media partnership has sparked a wave of reactions across the baseball community. Fans–especially those in the Millennial and Gen Z demographics–have welcomed the move as a much-needed break from traditional, buttoned-up MLB coverage.

The collaboration is being praised for embracing a more modern, accessible approach to storytelling–one rooted in humor, relatability, and social media fluency.

“I’ve always found Jomboy’s approach to be unique and entertaining,” Dan Bellino, longtime MLB ump and the president of the umpires’ union, said.

The partnership gives Jomboy unprecedented access to officially licensed game content, significantly enhancing the depth and richness of their already beloved breakdowns.

It also sets the stage for cross-promotional opportunities, with MLB-driven advertising campaigns likely to bring new sponsorship revenue into Jomboy’s ecosystem.

“They trust our tone,” O’Brien said. “They don’t want it to change, and they don’t want it to feel like it’s changed. It actually says in writing, in the contract, that we will be maintaining and doing everything we have been doing.”

Alyssa Polczynski Alyssa Polczynski is a multimedia journalist covering Major League Baseball for Heavy.com. She has experience as an editorial producer for MLB.com and contributed to the Society for American Baseball Research (SABR). More about Alyssa Polczynski



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Vikings Begin ‘Process’, Open Indoor Season at Silver & Blue Invitational This Weekend

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PORTLAND, Ore. — A new year brings with it a new season for the Portland State track & field program as the Vikings open their 2026 indoor season this Friday and Saturday at the Silver & Blue Invitational in Reno, Nev.
 
The season opener brings extra excitement for the Vikings, who enter their first track season under new head coach Joseph Blue. The Vikings’ new coach welcomes that excitement, though is quick to contextualize it as the first step in a long process for his team and his athletes.
 
 “We’re just trying to get our feet wet. There are no expectations. I just want them to go out there and race hard, throw hard and execute the things that we’ve been working on,” Blue said of the team’s season opener.
 
It’ll be the first official action for the non-distance runners in the Viking program since last May’s Big Sky Outdoor Championships. The Vikings’ throwers, jumpers, sprinters and hurdlers worked with their new coaches during the fall. Blue said the team trained throughout October together, then three weeks in November.
 
The seven-week training period was shorter than Blue would have liked, but productive. The short period of training means the Vikings will be still looking to build through the early part of their season.
 
“The first half of the season will be us still practicing. As we get through the end of February and we get to outdoor, our team will get more whole. But as we start right now, we’re still in preseason mode,” Blue said.
 
Some of the Vikings will be ready to go from this weekend’s season opener. Blue said Daniel Coppedge, who broke the school records in the weight throw and hammer last indoor and outdoor season, respectively, should be ready to go.
 
Coppedge will compete in the weight throw Friday morning. He set the record in the event with a throw of 56-00.00 (17.07m) at the Riverfront Invitational last season, though that isn’t even a personal best for Coppedge. His personal best came when he was competing unattached at the PSU vs. UP Dual Meet where he threw 56-02.00 (17.11m).
 
Meanwhile, Blue called Tori Forst “the best athlete” across both the men’s and women’s teams at Portland State. Forst should be ready to make noise for the Vikings this weekend. She had her 2025 outdoor season shut down early due to injury, but before then, had entered the top 10 all-time in the indoor 60 meters when she finished in 7.54 seconds at the Big Sky Indoor Championships.
 
Forst also recorded an overall win in the 200 meters at the Oregon Preview during the outdoor season, finishing in a personal best of 24.40 seconds.
 
Forst is entered in the prelims of the women’s 60 meters Friday alongside teammates Sienna Rosario and Aida Wheat. Forst will also run the 200 meters Saturday with Rosario, Savannah Beasley and Ashley Peterson.
 
Some of the Vikings’ distance runners who had strong cross country seasons should also be ready to continue that this weekend. Emma Stolte ranks chief among those after she posted five top 10 finishes this past fall, including a ninth-place finish at the Big Sky Championships to earn all-conference honors.
 
Stolte is entered in the women’s mile Friday alongside Libby Fox and Sam Sharp. She’ll double back in the 800 meters Saturday, an event in which she ranks eighth all-time at Portland State.
 
Amir Ahmed returns to the middle distances after running cross country in the fall. He’ll chase a school record in the 600 meters Saturday, an event in which he ranks third all-time after finishing in 1:20.85 at the UW Preview last season. Nate Boyer set the current 600-meter record at 1:19.48 in 2006.
 
Ahmed will also run in the 1,000 meters Friday. Fellow men’s distance runners Abdinajib Abade, Luke Gillingham and Farhan Ibrahim will also run in the mile Friday.
 
More Vikings will make either their season or career debuts this weekend. Blue cautioned all of them, no matter where they are in their training, to not overextend themselves.
 
“All your best PRs are going to happen when you were confident and relaxed. It’ll never happen by running as hard as you can or trying to throw as far as you can. That’s when bad habits creep in. A lot of our sport is reflex, muscle memory and reactive strength. That’s all it is. And mental. If you can do that and do what you trained, it’ll happen,” Blue said.
 
That can be tough to keep in mind during a season opener when athletes are eager to prove themselves. But no one hits their New Year’s resolutions by the second week of January. If you did, then you chose too easy of a resolution.
 
“I want them to stay in their process. Because [this meet] is not the result. I don’t care what they finish here. It’s cool to see the result, but that result is just part of the process for the year,” Blue said.
 
MEET INFO

Jan. 9-10 – Silver & Blue Invitational – Reno, Nev. (Reno Sparks Convention Center)
 
FOLLOW ALONG
Live Results
 
MEET SCHEDULE
Friday, Jan. 9
Time (PT) – Event (PSU Entries)
10 a.m. – Women’s Weight Throw (Flight 1 of 1 – Fisher)
~11 a.m. – Men’s Weight Throw (Flight 1 of 1 – Coppedge, Green)
2 p.m. – Women’s 60-Meter Hurdles – Prelims (Heat 3 of 3 – Beasley)
2:15 p.m. – Men’s 60-Meter Hurdles – Prelims (Heat 1 of 2 – Johnson, Sweeney)
2:25 p.m. – Women’s 60 Meters – Prelims (Heat 1 of 3 – Forst; Heat 2 of 3 – Rosario, Wheat)
2:40 p.m. – Men’s 60 Meters – Prelims (Heat 3 of 3 – Brost, Mcdonald)
2:55 p.m. – Women’s Mile (Heat 1 of 1 – Fox, Sharp, Stolte)
3:05 p.m. – Men’s Mile (Heat 1 of 1 – Abade, Gillingham, Ibrahim)
3:15 p.m. – Men’s 60-Meter Hurdles – Final
3:20 p.m. – Women’s 60-Meter Hurdles – Final
3:25 p.m. – Men’s 60 Meters – Final
3:30 p.m. – Women’s 60 Meters – Final
3:35 p.m. – Women’s 1,000 Meters (Heat 1 of 1 – Butterfield)
3:40 p.m. – Men’s 1,000 Meters (Heat 1 of 1 – Ahmed)
 
Saturday, Jan. 10
Time (PT) – Event (PSU Entries)
10 a.m. – Women’s Shot Put (Flight 1 of 1 – Fisher)
11 a.m. – Women’s 400 Meters (Heat 2 of 2 – Peterson)
11:15 a.m. – Men’s 400 Meters (Heat 1 of 3 – Johnson; Heat 2 of 3 – Payne; Heat 3 of 3 – Cadengo, Jones)
11:30 a.m. – Women’s 800 Meters (Heat 1 of 1 – Stolte)
11:35 a.m. – Men’s 800 Meters (Heat 1 of 1 – Abade)
11:40 a.m. – Women’s 600 Meters (Heat 3 of 3 – Butterfield)
11:50 a.m. – Men’s 600 Meters (Heat 1 of 1 – Ahmed)
11:55 a.m. – Women’s 200 Meters (Heat 2 of 8 – Forst; Heat 4 of 8 – Rosario; Heat 5 of 8 – Beasley; Heat 7 of 8 – Peterson)
~12 p.m. – Men’s Triple Jump (Niyongere)
12:30 p.m. – Men’s 200 Meters (Heat 2 of 8 – Cadengo, Sweeney; Heat 3 of 8 – Jones; Heat 4 of 8 – Payne; Heat 5 of 8 – Mcdonald; Heat 8 of 8 – Brost)
1 p.m. – Women’s 3,000 Meters (Heat 1 of 1 – Fox, Sharp)
1:20 p.m. – Men’s 3,000 Meters (Gillingham, Ibrahim)
 



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Seremes named to The Bowerman watchlist

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NEW ORLEANS– Junior triple jumper Jonathan Seremes was named to the 2026 preseason Bowerman watchlist Thursday afternoon. He is the 8th Texas Tech man to make the watchlist and first jumper to do so since Trey Culver in 2018.

Seremes is in his first season with Tech after transferring from Missouri where he only competed during the indoor season. Despite just one season with the Tigers, Seremes won the 2024 NCAA indoor triple jump crown. The France native leaped 17.04m (55-11), winning the competition by nearly two feet.

This past summer, he represented France at the World Championships where he finished 8th overall bounding 16.82m (55- 2 ¼). He holds a lifetime best jump of 17.08m (56- ½).

The Red Raiders kickoff the 2026 season next weekend hosting the annual Corky Classic Friday and Saturday inside the Sports Performance Center.



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The 2026 Bowerman Watch List for men’s and women’s NCAA track and field

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It’s time for a look at potential winners of the Bowerman, an annual award presented to the most outstanding athletes in collegiate track and field.

Here’s the latest on some of the best in DI track and field.

THE BOWERMAN: Complete history of the track and field honor

Watch lists from the season

Check out every 2026 watch list below.

Preseason watch list

The women’s preseason watch list was announced on Wednesday, Jan. 7, with the men’s preseason watch list announced on Thursday, Jan. 8. 

The Bowerman preseason watch list (Jan. 7/8)
Gender Athlete School Events
Women Şilan Ayyildiz Oregon Mid-Distance
  JaMeesia Ford+ South Carolina Sprints
  Grace Hartman* NC State Distance
  Jane Hedengren* BYU Distance
  Axelina Johansson Nebraska Throws
  Alyssa Jones* Stanford Jumps/Sprints
  Pamela Kosgei# New Mexico Distance
  Doris Lemngole! Alabama Distance
  Amanda Moll+ Washington Pole Vault
  Hana Moll+ Washingotn Pole Vault
Men Mykolas Alekna+ Oregon Discus
  Peyton Bair Oregon Combined Events
  James Corrigan+ BYU Mid-Distance/Steeple
  Gary Martin Virginia Mid-Distance/Distance
  Ralford Mullings+ Oklahoma Throws
  Brian Musau+ Oklahoma State Distance
  Tarik Robinson-O’Hagan Ole Miss Throws
  Habtom Samuel New Mexico Distance
  Jonathan Seremes Texas Tech Jumps
  Ja’Kobe Tharp# Auburn Hurdles

*Watch list career debut
+Returning semifinalist
#Returning finalist

! Returning winner

The following athletes received votes:

  • Women
    • Valentina Barrios Bornacelli, Missouri (Javelin)
    • Indya Mayberry, TCU (Sprints)
    • Madison Whyte, Southern California (Sprints)
  • Men
    • BJ Green, Oklahoma (Jumps)
    • T’Mars McCallum, Tennessee (Sprints)
    • Chinecherem Nnamdi, Texas A&M (Javelin)
    • Samuel Ogazi, Alabama (Sprints)
    • Tarsis Orogot, Alabama (Sprints)
    • Aleksandr Solovev, Texas A&M (Pole Vault)
    • JC Stevenson, Southern California (Sprints/Jumps)
    • Tyrice Taylor, Arkansas (Mid-Distance)

PREDICTING: How the Bowerman watch lists predict the award’s final winner

2026 watch list dates

Below you’ll find all of the announced Bowerman watch list dates for 2026. 

Update Women’s Date Men’s Date
Preseason Wednesday, Jan. 7 Thursday, Jan. 8
1 Wednesday, Feb. 4 Thursday, Feb. 5

All dates subject to change

PAST BOWERMANS: 2025 – Jordan Anthony | 2025 – Doris Lemngole | 2024 – Leo Neugebauer | 2024 – Parker Valby | 2023 – Jaydon Hibbert | 2023 – Julien Alfred | 2022 – Trey Cunningham | 2022 – Abby Steiner

Date of the winner of the Bowerman

The 2025 winners will be announced at the 2025 USTFCCCA convention from December 14-17 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

Every NCAA championship record set on Arkansas’ indoor track

Arkansas’ indoor track, the Randal Tyson Track Center, has been host to a number of NCAA Championship records.

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What’s the difference between the 1500 meters and Mile events — and not just the 109 meter distance

Only approximately 109 meters separate two similar, yet different, track and field events, the 1500 meters and the mile. Here’s a breakdown of the differences between the 1500 meters and the mile.

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Here’s how the distance medley relay (DMR) works in track and field

Here’s what you need to know about the distance medley relay (DMR).

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Gurnell Promoted to Director of Volleyball Operations – Purdue Boilermakers

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WEST LAFAYETTE, Ind. – Following her fifth season overseeing operations for the Purdue volleyball program, Carrie Gurnell has been promoted from supervisor to director of operations, announced by Art and Connie Euler women’s volleyball head coach Dave Shondell.

“I’m so pleased to learn that Carrie has been elevated to the position of Director of Volleyball Operations,” Shondell said. “She has earned this promotion with her effort, performance, and unparalleled commitment to our program. It’s very special to have a volleyball alumni as a significant member of our staff. Carrie is creative, assertive, and very loyal to Purdue. I feel extremely fortunate to have her by my side as we battle through every season with the best student-athletes in the land.”

In her role, Gurnell oversees the program’s scheduling throughout the year, team travel, assists in recruiting efforts and more.

Gurnell, who played for Purdue under Shondell from 2006-2009 as an outside hitter/middle hitter, is a member of the program’s 1,000 kill club and led the team’s offense her senior season.



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‘Dons Open 2026 Season on Arnie Ball Court

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FORT WAYNE, Ind. – The Purdue Fort Wayne men’s volleyball program begins the 2026 season on the Arnie Ball Court, hosting Missouri S&T on Saturday (Jan. 10) and NJIT on Sunday (Jan. 11).

Game Day Information

Who: Missouri S&T

When: Saturday, January 10 | 2 PM

Where: Fort Wayne, Ind. | Arnie Ball Court

Live Stats: Link

Watch: Link

Tickets: Link

Game Notes: Purdue Fort Wayne

Game Day Information

Who: NJIT

When: Sunday, January 11 | 5 PM

Where: Fort Wayne, Ind. | Arnie Ball Court

Live Stats: Link

Watch: Link

Tickets: Link

Game Notes: Purdue Fort Wayne

Know Your Foes

Missouri S&T finished the 2025 season 11-14 and dropped a five-set bout to Maryville in the IVA semifinals to conclude the year. The Miners return all seven players from their main rotation for the 2026 season. Three of those players, Nate Meyer (First Team), Tyler Johnwick (Second Team) and Aaron Sallade (Second Team) were 2025 All-IVA selections. Missouri S&T fired off the ninth most nationally in total team attacks per set last season, averaging 28.51 a frame. The Miners also ranked top-10 nationally in digs per set, notching 9.75 a set. Missouri S&T was led offensively by now seniors Meyer and Sallade, both finishing the year with more than 3.00 kills per set. Junior Grant Edmonds ran the offense at the setter position for the Miners a season ago, averaging 8.60 assists per set while starting all 25 matches. Bartosz Chmielewski held a team high 196 digs from the libero position in 2025. Middle blocker Johnwick finished the season fifth nationally in hitting percentage (.448).

NJIT ended their 2025 season at 14-13, 8-4 in EIVA play. The Highlanders’ season ended at the hands of Penn State in the EIVA semifinals. NJIT were able to beat two ranked opponents last year: No. 20 George Mason and No. 19 Penn State. The Highlanders return only one of their four players to average over 2.00 kills per set, sophomore Wiktor Nowak. Sophomore Bruno Figueiredo ran the Highlanders offense in the setter position, averaging 9.24 assists per set. NJIT started the season 0-2 against No. 2 Hawaii. Freshman André Aleixo led the Highlanders with 3.00 kills per set in the two contests.

Series Histories

The ‘Dons won the only meeting between Purdue Fort Wayne and Missouri S&T. The Mastodons swept the Miners in 2023.

Purdue Fort Wayne holds a 15-5 series history lead over NJIT. The Highlanders have closed the gap in the last four meetings, winning all four since 2020.

Preseason All-MIVA

Logan Muir was selected for the Preseason All-MIVA Team on December 15. Muir was named to the 2025 All-MIVA Second Team following last season. The Junior led the Mastodons in points (464.5), kills (391) and service aces (41) last year. He was second in the MIVA in kills per set (4.39), aces per set (0.41) and points per set (5.19) during conference play. Muir’s 5.09 points per set ranked fifth in the nation. The California native also was 10th in the MIVA in hitting percentage with .299. Muir recorded double-digit kills in 19 of the ‘Dons’ 26 matches. He hit a career-high 23 kills in three sets at McKendree, the third most in the program’s rally scoring era.

Fresh Faces

Purdue Fort Wayne begins the 2026 season with a roster refresh, adding five freshmen and two transfers. The additions include Carlo Huisden (OH), Joaquin Jones (S), Vince Spadoni (OH), Jean Paul Gonzalez (OH), Owen Banner (OH/OPP), Ethan Skalski (OH/OPP) and Brody McAfee (OPP/MB).

2025 In a Nutshell

Purdue Fort Wayne finished the 2025 season at 11-15, 4-12 during MIVA play. The Mastodons finished seventh in MIVA standings and took on No. 12 McKendree in the MIVA quarterfinals, falling in three sets.

Coming Up

The Mastodons will travel to Lindenwood for the Under Armour Challenge on January 16 and 17. The Mastodons play Menlo at 5 PM ET on January 16 and then CSUN at 5 PM ET on January 17.

 

~ Feel the Rumble ~



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John Cook interview ahead of Supernovas season opener

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LINCOLN, Neb. (KOLN) – Nebraska legend and one of volleyball’s most iconic figures John Cook sat down with 10/11 Thursday to talk about the upcoming Omaha Supernovas season.

The former Nebraska volleyball head coach joined the organization as co-owner and general manager in August after announcing his retirement that January.

Cook shared details about his new role and transition from collegiate volleyball to professional volleyball.

“This has been a pretty easy transition for me because this is similar to what I’ve been doing,” Cook said. “If you look at it, you’re just trying to put all this group together, give them everything they need to perform their best I mean that’s the bottom line. That’s my job is to give them every opportunity to be the best that they can become.”

Cook said he was inspired to get involved in the organization when he noticed the amount of mothers and daughters attending Supernovas matches last season.

One of Cook’s goals for the Supernovas was to build a team around great culture. That helped guide the organization during recruitment season.

“It’s a first-class organization and so it was easy to find players that wanted to come here and then also fit what we were looking for in culture and being competitive.”

Fifteen players are on Supernovas roster this season, including two former Nebraska players, opposite hitter Merritt Beason and Leyla Blackwell.

“We wanted to create and built a team that the fans would recognize and relate to and I think that’s one of the reasons why people are so passionate about about the Supernovas,” Cook said.

Watch the Supernovas at 7 p.m. Thursday when they take on the San Diego Mojo at CHI Health Center in Omaha.

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