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MLB Partners with Popular Media Outlet in Groundbreaking Digital Content Deal

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An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards.

Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content.

Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a key moment in sports entertainment’s digital evolution.

Background on Jomboy Media

Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media carved out a niche by breaking down baseball moments with humor and authenticity. Their flagship shows–Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games–deliver in-depth analysis, fan-friendly storytelling, and offbeat charm.

In 2024 alone, the platform reportedly broke revenue and profitability records, with over 93 million social engagements.

“The Warehouse Games” stands out: a creative spin on backyard-style baseball antics reminiscent of the sport’s grassroots, racking up nearly 400 million all-time views.

MLB’s Strategic Motive

MLB Deputy Commissioner Noah Garden emphasized MLB’s admiration for O’Brien’s ability to connect with fans. The deal positions Jomboy content across MLB’s official digital platforms, extending reach and deepening fan engagement.

“This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow,” Garden said.

“We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”

MLB will also help scale Jomboy’s existing IP, including key live events like the All‑Star Game and Home Run Derby—through co-branded campaigns and ad monetization initiatives.

This comes amid MLB’s ongoing push to capture younger, digitally native audiences. Platforms like TikTok, YouTube, and Instagram increasingly drive fandom–making partnerships like Jomboy’s essential for revitalizing MLB’s online presence.

On the flip side, this agreement gives Jomboy access to MLB’s deep vault of content, and the ability to weave official game footage and exclusive interviews right into their programming .

O’Brien commented that what began as “just a fun hobby” has transformed into something far bigger—this partnership amplifies their storytelling reach while enabling them to give back to the community that built them .

In short, Jomboy gains creative fuel, MLB legitimacy, while fans taste a richer blend of analysis and entertainment.

Implications for the Industry

This move reflects a rising trend: leagues investing in digital-native media creators. Similar deals, like the NBA’s support for its own podcast and content push, highlight a shift toward decentralized fan engagement.

In addition to boosting MLB’s social footprint, this presents a testing ground: will more leagues follow, partnering with grassroots creators to maintain relevance and capture new demographics?

Fan and Analyst Reaction

Although still in its early stages, the MLB–Jomboy Media partnership has sparked a wave of reactions across the baseball community. Fans–especially those in the Millennial and Gen Z demographics–have welcomed the move as a much-needed break from traditional, buttoned-up MLB coverage.

The collaboration is being praised for embracing a more modern, accessible approach to storytelling–one rooted in humor, relatability, and social media fluency.

“I’ve always found Jomboy’s approach to be unique and entertaining,” Dan Bellino, longtime MLB ump and the president of the umpires’ union, said.

The partnership gives Jomboy unprecedented access to officially licensed game content, significantly enhancing the depth and richness of their already beloved breakdowns.

It also sets the stage for cross-promotional opportunities, with MLB-driven advertising campaigns likely to bring new sponsorship revenue into Jomboy’s ecosystem.

“They trust our tone,” O’Brien said. “They don’t want it to change, and they don’t want it to feel like it’s changed. It actually says in writing, in the contract, that we will be maintaining and doing everything we have been doing.”

Alyssa Polczynski Alyssa Polczynski is a multimedia journalist covering Major League Baseball for Heavy.com. She has experience as an editorial producer for MLB.com and contributed to the Society for American Baseball Research (SABR). More about Alyssa Polczynski



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Track & field picks back up at Rod McCravy Memorial

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LOUISVILLE, Ky. — Bellarmine University track and field will return to action Friday and Saturday at the University of Kentucky-hosted Rod McCravy Memorial at the Louisville-based Norton Healthcare Sports & Learning Center.

Competition is set to begin at noon (ET) Friday with the high jump and 11 a.m. Saturday with the pole vault, shot put and triple jump. The event marks the second of six straight indoor meets at Norton SLC for the Knights, who will host the Jan. 16 Bellarmine Open and Jan. 23 PNC Bank Bellarmine Classic.

Bellarmine will be getting into full-throttle competition mode starting with the Rod McCravy Memorial. The Knights have competed in one previous meet, but the Commonwealth College Opener was over a month ago on Dec. 6.

Bellarmine had strong showings in the initial meet, highlighted by junior Amelia Svidal (11.79m) and freshman Tola Taiwo (13.90m) both setting new women’s and men’s indoor program records, respectively, in the triple jump. Svidal bested her own record while Taiwo shattered a mark that had stood since 2017.

In addition, senior Jansen Story placed first in the women’s 1000m, as did senior Zander Hooten in the men’s 60m hurdles.

For more coverage of Bellarmine athletics, follow BUKnights on X (formerly Twitter), Instagram and Facebook.

 

 

 



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Vote for Gadsden-area volleyball Fan Choice Player of the Year

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Jan. 8, 2026, 4:01 a.m. CT





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Robert Atwater Named Track & Field Assistant Coach

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MITCHELL, S.D. — Dakota Wesleyan Track & Field announces the addition of Robert Atwater to the coaching staff as an assistant, bringing with him a plethora of top-end experience as a former college competitor.

Atwater graduated from Midland University in Fremont, Nebraska, with a degree in Sports Management & Digital Marketing in 2025, which is also where he competed as a member of the Warrior Track & Field team for multiple seasons. Atwater is most notably a two-time national champion, claiming titles at the 2024 NAIA Indoor National Championships in the long jump and at the 2025 NAIA Indoor National Championships in the heptathlon. He is also a 12-time All-American, receiving such prestigious distinctions four times in the high jump, four more times in the long jump, twice in the heptathlon, and once in each the triple jump and pole vault. In total, Atwater holds 21 All-Conference honors from the Great Plains Athletic Conference and racked up seven total conference championships, making his winning pedigree a notable addition to the track and field program as a whole.

Coach Atwater also previously won two events at the historic Drake Relays during his time as a competitor and holds many impressive personal records, including a 7′ 2.5″ mark in the high jump, 25′ 3.5″ in the long jump, and a total score of 5396 in the heptathlon. Coach Atwater began his duties on December 22nd of 2025.


Don’t forget to follow Dakota Wesleyan University Athletics across all social media platforms! #RollTige

 



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Men’s Volleyball Heads To Utah For 2026 Opener

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Men’s Volleyball | 1/8/2026 10:00:00 AM

Friday, January 9 | BYU | Provo, Utah | Smith Fieldhouse | 9 p.m. | WATCH LIVE

Saturday, January 10 | BYU | Provo, Utah | Smith Fieldhouse | 9 p.m. | WATCH LIVE


OPENING SERVE VS BYU

Saint Francis and BYU will have their fourth meeting of all time during the opening weekend. These two teams faced each other once in 2010 when the Cougars won 3-1 and then in 2019 during a BYU sweep of the Red Flash. In 2019, Saint Francis finished the year with a 15-14 record, including a 3-2 win against #14 Ohio State. 

THE WORD ON THE COUGARS

The Cougars are opening up their 2026 campaign after ending their 2025 season 19-10. BYU finished conference play with a 7-5 record after a close loss to Stanford in the MPSF Quarterfinals. Teilon-Jonathan Tufuga is one of the key returners for the Cougars standing at 6’5″ to grab 194 kills as an outside hitter. The junior had 134 digs, 40 blocks, and 25 aces to end the 2025 season. The second key player is BYU’s setter, Tyler Herget. Herget, the senior, assisted in the scoring by dishing out 818 assists. 

PRESEASON POLL 
Saint Francis men’s volleyball was picked to tie first in the NEC Preseason Poll. Daemen earned three first-place votes while the Red Flash claimed two. LIU and FDU both took a first-place nod to finish in third and fourth. Following behind, the newly added teams, Manhattan and UMES finish fifth and sixth. Rounding out the poll was D’Youville in seventh. 

NEXT TIME OUT 

The men’s team travels down to Kentucky to face Northern Kentucky on January 16 and 17.



RETURNERS TO TALK ABOUT


Brady Stump returns as one of the team’s top leaders in kills (266), digs (99), blocks (40), and aces (25). During the 2025 campaign, the All-NEC first team outside hitter was seventh in kills per set, eighth in points per set, and 10th in hitting percentage in the NEC.  

Sam Lane also registered 135 kills and 65 blocks, coming in eighth in blocks per set in 2025. He was named to the All-NEC second team due to his dominant blocking abilities. Lane registered a season high of five blocks against Erskine back in April.  

Kyle Charles returns to collect more assists as he paced assists per set (9.97) in the NEC. He was announced as the NEC Rookie of the Year and All-NEC first team in 2025. The sophomore racked up three double double and had a season best of 62 assists versus Dominican. Charles collected 887 assists, 106 digs, 46 blocks, and 43 kills.  

Back as a graduate student, Richard Kaminski continues to look for digs in the backrow. The libero recorded 10+ digs seven times, accumulating 142 digs and 37 assists in the previous season with the Red Flash. Kaminski finished third in the NEC with total digs and seventh in digs per set.  

Nathan Zini returns after a season ending injury to compete in the 2026 campaign. In 2024, the opposite hitter was named NEC Player of the Year, All-NEC first team, and AVCA All-American honorable mention. He registered 410 kills, 125 digs, 63 aces, and 31 blocks. His 63 aces were the most across both Division I and Division II men’s volleyball.  

WELCOME TO THE LO’ 
Eight freshman are looking for their collegiate debut this weekend: Gianluca Gomez (Santo Domingo, Dominican Republic/Saint Joseph Metuchen), Derek Piatek (Pittsburgh, Pa./Mars Area), Tate Myatt (Chicago, Ill./Lane Tech), Luke Colquette (Highlands ranch, Colo./Mountain Vista), Alexander Owens (Tuscon, Ariz./Salpointe Catholic), Nate Duff (Virginia Beach, Va./First Colonial), Andre Pimienta (Los Angeles, Calif./Wisebum Da Vinci), and Jack Wolgemuth (Lebanon, Pa./Cedar Crest).  

ABOUT THE COACH 

Mike Rumbaugh enters is 28th season as the Saint Francis men’s volleyball head coach in 2026. Rumbaugh is the second head coach in program history, after Gary Evangelisto, who guided the program for the first 15 years (1984-98).  Rumbaugh was named the NEC Coach of the Year for the third-straight campaign. Prior to joining the NEC, Rumbaugh and the Red Flash was a member of the EIVA for the first 24 years as a head coach. Saint Francis registered a winning overall season 10 times during this stretch and participated in the EIVA Tournament 10 times, advancing to the EIVA Championship Game four times (2006, 2007, 2016, and 2017) and winning the EIVA Hay Division twice (2001, 2005). Rumbaugh arrived in Loretto in 1998 after serving a six-year term as an assistant coach with the men’s and women’s volleyball teams at Mercyhurst College. Rumbaugh is a certified official by the United States of America Volleyball Association. He has served as an instructor at USA High Performance and Regional High Performance Camps, and coached the USA Continental Youth Team against domestic and international opponents at the USA Select Competition. 



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Pirates Head to Louisville to Open 2026 Track & Field Season

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LOUISVILLE, Kentucky – The East Carolina track & field team will kick off the 2026 outdoor season this weekend at the Rod McCray Memorial Meet, hosted by the University of Kentucky. Although Kentucky is the host, the competition will take place in Louisville, Ky., at the Norton Healthcare Sports and Learning Center. 

The Rod McCray Memorial Meet features a field that includes multiple Power Four programs and strong regional teams, including Ole Miss, Ohio State, Indiana, etc. This provides the Pirates with significant early-season competition. Facing these high-caliber opponents gives ECU a chance to test its performance and establish an early-season benchmark across multiple event groups as they open their outdoor campaign.  

The meet starts on Friday, January 9, at 11:00 a.m. EST, with the first event being Men’s and Women’s high jump. You can find the full meet schedule here.



 

ECU Entries 

Men 

60 Meters Tyson Tippett, Jace Coleman, Jonathan Willis, Rashun Fountain  

200 Meters Tyjah Edwards, Chanan Mathis, Bryson Miller  

600 Meters Jordan Good  

One Mile Alex Sawyer, Elliott Kleckner  

4×400 Meter Relay 

  • Squad A  – Fountain, Mathis, Tippett, Miller 

  • Squad B  – Coleman, Edwards, Good, Willis 

Long Jump Jared Harrell 

Triple Jump – Harrell 

Shot Put Brandon Gayle, Shakiel Dacres 

Weight Throw – Dacres, Zion Glover  

Women 

300 Meters – Brianna Clayton, Deshay Turner, Amilia Speller  

60 Meters Kelly UfodiamaJaidyn Ramsey, Daisha Shular, Clayton, Turner, Speller  

200 Meters Dakota Minor, Ciara Douglas, Jalaia Creary, Amaya Pleas  

600 Meters Madelyn Mead  

One Mile Abrielle Schweitzer  

60-Meter Hurdles Kailey Elliott, Aaliyah Brown-Muhammad  

4×400 Meter Relay 

  • Squad A  – Brown-Muhammad, Clayton, Creary, Douglas 

  • Squad B  – Elliott, Mead, Minor, Pleas, Ramsey 

  • Squad C  – Ufodiama, Turner, Speller, Shular 

Long Jump Kira Hawaaboo  

Triple Jump Faith Spencer  

Shot Put Macy Dulaney  

Weight Throw Anna Baylor, Dulaney  

 

 



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Former BYU standout returns to Provo to finish what he started – Deseret News

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Trent Moser walked off the court at Global Credit Union Arena in Phoenix on March 22 feeling pretty good. With help from his seven kills, the 6-foot-8 BYU transfer and his new team at Grand Canyon had just blanked the No. 6 Cougars, 3-0.

One month later, Moser and the Lopes were left with nothing but a blank stare after GCU abruptly cut its men’s volleyball program. Despite reaching the Final Four the previous season, everybody was out.

As a result, Moser is back at BYU and he brought three of his GCU teammates with him.

“Credit to him and his family,” BYU men’s volleyball coach Shawn Olmstead told the “Y’s Guys” livestream show this week. “It will be fun for him to finish this out and that’s a cool part to his story that I think the fans are excited about too.”

Moser, a 2023 member of the MPSF’s All-Freshman Team at BYU and a 2025 honorable mention All-American at GCU, will introduce his three colleagues to Smith Fieldhouse volleyball on Friday when the Cougars open the season against Saint Francis (7 p.m., BYUtv app).

“They have no idea what’s coming,” Olmstead said of the raucous environment that awaits 6-6 Kyle Zediker, 6-5 Connor Oldani and 6-6 Max Phillipe. “Trent tells them and it’s fun to see that interaction, but it will be a first.”

Another AJ?

AJ Cottle, left, will make his freshman debut Friday at Smith Fieldhouse. | Rebeca Fuentes/BYU

The Marriott Center is home to freshman sensation AJ Dybantsa. At 6-8 with a 7-foot wingspan, the projected top pick in June’s NBA draft has men’s basketball flying high. Down the road at the Smith Fieldhouse, AJ Cottle, also 6-8 with a wide reach, is ready to make his freshman debut.

“We joke every day, he’s the ‘real AJ,” laughed Olmstead. “That’s our joke — with our humor.”

Just as Dybantsa plays above the rim, Cottle can occupy the air space up to 12 feet, which is 4 feet above the net.

“Mark my words, he’s going to be a standout,” Olmstead said. “He’s going to be one of the guys people are going to pay to come watch play in our gym.”

Olmstead first spotted Cottle after his Timpview graduation. Needing time to mature and grow into his body, and with some prodding by Olmstead, Cottle attended Utah Valley University before serving a two-year church mission to Rosario, Argentina.

“Mark my words, he’s going to be a standout. He’s going to be one of the guys people are going to pay to come watch play in our gym.”

—  BYU coach Shawn Olmstead of Cougar freshman AJ Cottle

In a head-to-head dunk contest between both AJ’s, Olmstead believes his guy would make it interesting.

“Our AJ is probably a little raw. Nothing against AJ (Dybantsa), I’m not questioning his personality, but this kid (our AJ) is unbelievable,” Olmstead said. “This kid would take it on and say, ‘Heck yeah! Let’s go!’ He’d try something dumb probably, but he’s so long and athletic he’d probably make it. It would be fun.”

Opening night

As a player, Olmstead won a pair of national championships at BYU in 2001 and 2004. His coaching run on campus started in 2008 with the women’s program. He moved over to coach the men in 2016. All those seasons have seasoned Olmstead with a grateful heart for the fans that will pack the fieldhouse again on Friday.

“I leave those games or I’m sitting there before they start, and I’m seeing people I’ve seen for the last 20 years, back to when I was a player — the same husband and wife and maybe their kids are now a little older and they are bringing their kids. That means so much to me, more than people know,” he said. “I walk in there and there is a sense of gratitude that people on a Friday and Saturday night will put everything aside to come support and watch and partake and be around our team.”

BYU men's volleyball fans pack in the Smith Fieldhouse to watch the Cougars play Grand Canyon University on Feb. 17, 2024, in Provo.
BYU men’s volleyball fans pack in the Smith Fieldhouse to watch the Cougars play Grand Canyon on Feb. 17, 2024, in Provo. | Abby Shelton/BYU

Olmstead’s Cougars are ranked No. 8 in the preseason coaches poll and projected to finish fifth in the highly competitive Mountain Pacific States Federation. BYU will host the MPSF Tournament at the end of the regular season.

“What a time to be at BYU. It’s wild. It’s a crazy, exciting time to be part of BYU with what’s going on in every sport,” Olmstead said. “The movement, the excitement, the wins. It’s just crazy.”

Heather Olmstead

When Olmstead shifted to men’s volleyball after the 2015 season, it opened the door for his assistant coach and sister, Heather, to lead the women’s program for the next 11 years. After 279 victories and a trip to the Final Four, Heather Olmstead and BYU agreed to part ways on Dec. 11.

“I love her. She has done a phenomenal job. It was an unbelievable opportunity for us to be together and be around each other,” he said. “Heather is unbelievably driven, unbelievably successful. She is going to go do whatever she wants right now and I’m excited for her. I’ll be her biggest fan forever.”

BYU hired Rob Neilson on Dec. 23 to succeed Olmstead as women’s head coach. Neilson is a former assistant for the Cougars and was one of Shawn Olmstead’s teammates on the 2004 national title squad.

Dave McCann is a sportswriter and columnist for the Deseret News and is a play-by-play announcer and show host for BYUtv/ESPN+. He co-hosts “Y’s Guys” at ysguys.com and is the author of the children’s book “C is for Cougar,” available at deseretbook.com



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