NIL
15 Celebrity Endorsements That Backfired Spectacularly
By Ace Vincent
| Published
Celebrity endorsements can be marketing gold when they work. When they don’t, they become cautionary tales that echo through advertising history. Sometimes the celebrity’s personal life implodes, other times the product itself becomes controversial, and occasionally the pairing just feels so wrong that audiences reject it entirely.
The following disasters prove that putting a famous face on your product doesn’t guarantee success. Here are 15 celebrity endorsements that backfired spectacularly.
Tiger Woods and Multiple Brands
— Photo by ProShooter
Tiger Woods lost an estimated $22 million in endorsement deals after his personal scandals broke in 2009. Major brands like Accenture, AT&T, and Gatorade dropped him faster than a hot potato. Nike stuck around, but even they pulled his ads temporarily.
The golf legend’s fall from grace showed how quickly a sports hero can become a liability for corporate partners.
O.J. Simpson and Hertz
Before the infamous trial, O.J. Simpson was Hertz’s golden boy, running through airports in their commercials for nearly two decades. When murder charges hit in 1994, Hertz immediately distanced themselves from their former spokesperson.
The company had built their entire advertising campaign around Simpson’s likable persona, making the separation even more jarring for consumers who associated the brand directly with him.
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Jared Fogle and Subway
Subway’s spokesperson for 15 years became their biggest nightmare when federal charges surfaced in 2015. The sandwich chain had built an entire marketing strategy around Fogle’s weight loss story, making him synonymous with their brand.
They quickly scrubbed all references to him from their materials, but the damage to their reputation lingered for years. The situation proved that putting all your marketing eggs in one celebrity basket can backfire catastrophically.
— Photo by s_bukleyLance Armstrong
at Nickelodeon’s 19th Annual Kids’ Choice Awards. Pauley Pavilion, Westwood, CA. 04-01-06
Armstrong’s doping scandal cost him endorsement deals worth millions with Nike, Trek, and Anheuser-Busch. Nike had even created a special line of Livestrong products around his cancer survivor story.
When the truth came out, these brands didn’t just lose money on future campaigns—they had to deal with the awkward reality that their inspirational messaging was built on lies.
Michael Vick and Nike
— Photo by s_bukley
Nike suspended Vick’s endorsement deal and stopped selling his merchandise after his dogfighting conviction in 2007. The athletic giant had invested heavily in promoting Vick as the face of their football campaigns.
The controversy was particularly damaging because it involved animal cruelty, which tends to generate intense public backlash and makes brands extremely nervous about association.
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Kate Moss and Multiple Fashion Brands
— Photo by thenews2.com
When photos surfaced of Kate Moss allegedly using illegal substances in 2005, fashion brands panicked. H&M, Chanel, and Burberry either dropped her or put campaigns on hold.
The supermodel lost an estimated $4 million in contracts almost overnight. Her career eventually recovered, but the immediate financial impact showed how quickly the fashion industry can turn on even their biggest stars.
Kobe Bryant and McDonald’s
— Photo by U.Omozo
McDonald’s quietly ended their partnership with Kobe Bryant in 2003 following his legal troubles. The fast-food chain had featured the basketball star in several campaigns, but the controversy made continuing the relationship untenable.
Unlike some brands that make dramatic public announcements about cutting ties, McDonald’s simply let the partnership fade away, hoping to avoid drawing more attention to the situation.
Paula Deen and Multiple Food Brands
— Photo by Jean_Nelson
Paula Deen’s empire crumbled in 2013 when controversial statements came to light during a legal deposition. The Food Network, Walmart, Target, and numerous other partners dropped her within days.
Her butter-heavy cooking style had made her millions, but personal controversies proved more toxic than any ingredient she’d ever used in her recipes.
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— Photo by PopularImages
After fabricating a story about being robbed at the 2016 Rio Olympics, Lochte lost deals with Ralph Lauren, Speedo, and Airweave. The swimmer’s lie about being robbed at gunpoint created an international incident and embarrassed the United States Olympic Committee.
His sponsors couldn’t distance themselves fast enough from the manufactured drama that overshadowed the actual Olympic competition.
Maria Sharapova and Nike
— Photo by s_bukley
Nike suspended their relationship with Sharapova after her failed drug test in 2016. The tennis star had been one of their highest-paid female athletes, earning millions annually from the partnership.
Her admission that she’d been taking a banned substance for years made continuing the relationship impossible, even though she claimed she didn’t know the medication had been prohibited.
Britney Spears and Pepsi
— Photo by Robson90
Pepsi didn’t renew Britney Spears’ contract in 2002 amid her increasingly erratic public behavior. The pop star had been featured in major Super Bowl ads and global campaigns, but her personal struggles made her too risky for the family-friendly brand.
The soft drink company shifted their focus to other celebrities who could better represent their image without potential controversy.
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Michael Jackson and Pepsi
Even before his later controversies, Michael Jackson’s relationship with Pepsi was complicated by a 1984 commercial shoot that literally set his hair on fire. While they continued working together for several years, the incident foreshadowed future problems.
When more serious allegations emerged later, brands became increasingly reluctant to associate with the King of Pop, despite his massive talent and influence.
Lindsay Lohan and Multiple Brands
— Photo by renaschild
Lindsay Lohan’s string of legal troubles and rehab stints made her virtually unendorsable by the late 2000s. Brands that had courted the young actress during her Disney days quickly backed away as her personal life became tabloid fodder.
Her career trajectory showed how quickly a promising young celebrity can become too risky for mainstream endorsement deals.
Charlie Sheen and Multiple Brands
— Photo by mwissmann
Charlie Sheen’s public meltdown in 2011 cost him endorsement opportunities worth millions. His erratic interviews and bizarre behavior made him a liability for any brand trying to maintain a professional image.
Even companies that might have considered his bad-boy persona marketable couldn’t handle the level of unpredictability he brought to any partnership.
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Antonio Brown and Multiple Brands
NFL player Antonio Brown lost deals with Nike and other sponsors following multiple controversies including legal troubles and bizarre social media behavior. His talent on the field couldn’t overcome his off-field issues, and brands quickly learned that athletic ability doesn’t guarantee marketability.
The situation highlighted how modern athletes need to manage their personal brand as carefully as their professional performance.
The Price of Fame
These endorsement disasters remind us that celebrity partnerships are essentially high-stakes gambles where both parties have everything to lose. Brands invest millions expecting stars to enhance their image, while celebrities risk their earning potential on maintaining public approval.
The most successful partnerships survive because they’re built on more than just fame—they require genuine alignment between the celebrity’s values and the brand’s identity. When that connection is superficial or when personal scandals emerge, even the most lucrative deals can evaporate overnight.
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Rutgers football legend Leonte Carroo is suing Rutgers University over the use of his Name, Image, and Likeness from when he was playing in college, according to an article written by Brian Fonseca of Nj.com/NJAdvancedMedia. Carroo’s lawsuit claims that he is entitled to back payments for the money he generated for the university throughout his college career. The lawsuit values those figures between 2.8 and 3 million dollars.
Carroo and his team originally filed the lawsuit in October. In December, Rutgers countered and tried to have the lawsuit dismissed, arguing that the statute of limitations had long passed and that several courts from around the country had already unanimously denied the type of NIL claim that Carroo’s team is making. On January 9th, Carroo’s legal team filed a brief meant to argue that the university’s dismissal should be denied.
According to the article by Fonseca, Carroo’s team gave Rutgers a formal demand letter in June seeking compensation for the unauthorized use of his NIL. The university did not provide such compensation, which led to the lawsuit.
The House vs. NCAA settlement granted back payment to college athletes who were in school between June 2016 and 2024. Carroo’s playing at Rutgers career falls just outside that, as he played from 2012-2015. Carroo’s legal team is arguing that just because he falls outside the period given, it does not take away from the fact that Rutgers unjustly profited from his time as a player.
Carroo was one of the most well-known players at Rutgers while he was playing. He currently holds the receiving touchdowns record in school history by a wide margin, and he was one of the faces of the team when they first entered the Big Ten. Carroo and his legal team argue that some sort of compensation is in order for his level of stardom.
If the courts side with Carroo in this case, it has the potential to open up a whole can of worms across college athletics. It would lay the groundwork and encourage other former athletes from other schools to sue their own school for the same reason. Similar cases to this, including players from other college programs, have been dismissed or denied already across the board. It remains to be seen what will come of this lawsuit in particular.
A link to the original article by Fonseca can be found here.
The great debate regarding which conference — the Big Ten or the SEC — reigns over college football might not be much of a debate anymore. Especially given the SEC’s dismal 4-10 bowl record this offseason.
That bowl record looks even worse in games between the SEC and other Power Four teams, with the Southeastern Conference finishing the 2025-26 bowl season a combined 1-8 versus the ACC, Big Ten and Big 12. That includes a winless 0-4 mark against the ACC and a 1-3 record vs. the Big Ten, which has won the last two CFP national championships and will play for a third when No. 1 Indiana takes on No. 10 Miami in next Monday’s College Football Playoff national title game.
In fact, following No. 6 Ole Miss‘ 31-27 loss to the Hurricanes in last Thursday’s Fiesta Bowl CFP semifinal, the SEC — winners of 13 national titles in 17 years between 2006-22 — was shut out of playing for a third consecutive national championship game, something it hasn’t experienced since 2000-02.
Those struggles have led college football fans and pundits alike to effectively dance on the grave of the once-dominant conference. College football analyst Josh Pate joined the fray on Sunday’s episode of Josh Pate’s College Football Show, making it clear he’s been off the SEC gravy train for awhile now.
“The SEC is lagging behind the Big Ten, at the top, (and) I would even venture to suggest the middle-tier now is at least comparable if not slightly lagging behind,” Pate said Sunday night. “That’s probably where my perception has changed of late, moreso than at the top. So I’m not beating that drum.”
Pate then preceeded to break down all the ways the SEC ultimately lost its crown as King of College Football to the Big Ten, including his perception Big Ten “culture” is just more focused on football, as opposed to SEC’s perceived focus on the pomp and circumstance of the sport.
“Maybe the average Big Ten player is wired a little bit differently, maybe they focus a little more on the football aspect, the mean-and-potatoes aspect of football, instead of the more highlight-ish, branding aspect of football,” Pate added. “I think there’s something to that.”
From there, Pate addressed how the advent of NIL and the NCAA Transfer Portal has leveled the playing field from a talent perspective. In fact, Pate suggested the SEC became so spoiled by its multi-decade talent advantage, effectively drunk off its own supply, that it didn’t do what was necessary to maintain it. That ultimately resulted in what Pate described as “lazy practices” like prioritizing recruiting over coaching and player development, including a tendency to fill out their football staffs based on the agency they were associated with rather than the most-qualified candidates.
“If you think that’s ridiculous, it’s because it is,” Pate concluded. “But that’s been standard practice in the SEC for awhile. And I don’t find it to be the case in the Big Ten.”
And while the SEC could certainly return to glory by this time next year, at least for forseable future, college football fans in the South will suffer through more gloating from their neighbors to the North.
Indiana (No. 1) crushed No. 5 Oregon 56–22 in the Peach Bowl semifinal, forcing multiple first-half turnovers, dominating in all three phases, and improving to 15–0.
Miami (No. 10) survived a 31–27 Fiesta Bowl win over No. 6 Ole Miss, with quarterback Carson Beck’s late 3-yard scramble sealing the outcome after earlier College Football Playoff victories over Texas A&M and defending national champion Ohio State.
Miami’s College Football Playoff berth carried nearly as much drama as its postseason run.
Both the Hurricanes and Notre Dame finished the regular season 10–2, but despite ranking ahead of Miami for much of the year, the Irish were left out of the field, in large part because of Miami’s head-to-head win earlier in the season.
The decision sparked national debate about CFP criteria and the weight of head-to-head results.
Since then, Miami has done nothing but validate the committee’s call, advancing to the national title game, now just one win away.
The CFP national championship is set for January 19 at Hard Rock Stadium in Miami Gardens, pitting Indiana against Miami.
On Monday’s episode of “The Triple Option” podcast, former head coach Urban Meyer praised Indiana’s coaching, offensive line, and efficiency on film, ultimately picking the Hoosiers to win the title.
“I think Indiana wins by 9,” Meyer said. “I think Vegas is right on the point spread, but I think Miami plays their [expletive] off at home.”
Indiana powered an unblemished run under second-year head coach Curt Cignetti, transforming a 3–9 program into Big Ten champions.
The Hoosiers stacked signature road wins over Iowa, Oregon, and Penn State, dismantled Alabama 38–3 in the quarterfinals, and overwhelmed the Ducks again in the Peach Bowl semifinal.
Heisman-winning quarterback Fernando Mendoza has driven a balanced, physical attack that has dominated all season, throwing for 3,349 yards and 41 touchdowns while adding 284 rushing yards, six scores, and a 73% completion rate across 15 games.
Miami’s path has been far different, as the No. 10 seed fought through adversity to reach 13–2, upsetting Ohio State, beating Texas A&M, and edging Ole Miss 31–27 behind an elite scoring defense allowing just 14.0 points per game, the fifth-fewest nationally.
Indiana enters as the consensus favorite, listed by most sportsbooks as 8.5-point favorites with a 48.5-point total.
With Indiana’s balanced attack facing Miami’s opportunistic defense, the matchup likely hinges on tempo: the Hoosiers aim to dictate the pace while the Hurricanes seek pressure and takeaways.
Game odds refresh periodically and are subject to change. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.
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Beau Pribula, the former Penn State transfer who started the 2025 season at Missouri, announced his decision to re-enter the NCAA transfer portal on December 18 and has been conducting an active visit cycle since.
Over the last week, On3’s Pete Nakos has tracked visits to Nebraska, Virginia Tech, and Georgia Tech, along with a stop at Washington amid uncertainty within the Huskies’ quarterback room, followed by a visit to Tennessee.
However, on Sunday, Nakos reported that Pribula is now expected to visit Virginia next.
“The former Penn State transfer has made visits to Virginia Tech, Nebraska, Washington, Georgia Tech, and Tennessee over the last week. He’s expected to visit Virginia next,” Nakos wrote.
“The Cavaliers could offer to come in and be the starter for Tony Elliott’s program. Tennessee is expected to wait for a decision on Joey Aguilar’s court ruling on Monday, regarding his eligibility under NCAA JUCO rules.”
After spending his first three college seasons as a backup at Penn State, Pribula started at Missouri for the 2025 season, finishing the year with 1,941 passing yards, 11 passing touchdowns, and nine interceptions, while adding 297 rushing yards, six rushing scores, and a 67.4% completion rate.
A native of York, Pennsylvania, Pribula signed with Penn State in December 2021 as a three-star recruit and the No. 27 quarterback in the 2022 class per 247Sports, drawing more than a dozen additional offers, including Nebraska, Northwestern, Rutgers, and Syracuse.
After redshirting as a freshman and seeing limited game action over the following two seasons behind Drew Allar, Pribula sought a change of scenery, and now, after proving his dual-threat capability in the SEC, Pribula is seeking another opportunity to further elevate his profile.
For prospective programs, it is also worth noting that Pribula is among the more marketable players currently in the portal, carrying an NIL valuation of approximately $1.8 million according to On3, a factor that could influence where he ultimately lands.
All of the programs Pribula has visited present distinct opportunities and varying levels of appeal.
Virginia Tech and Georgia Tech both face recent turnover at quarterback and are seeking experienced portal options who can operate their systems and provide immediate competition.
Nebraska, under Matt Rhule, has also been active in the portal as it looks to add veteran depth and competition following the departure of starter Dylan Raiola to Oregon.
Pribula visited Washington amid uncertainty within the Huskies’ quarterback room surrounding Demond Williams, a situation that has created a potential opening for an experienced transfer.
Tennessee, meanwhile, has been monitoring eligibility developments involving other candidates, including Joey Aguilar, while keeping Pribula firmly on its radar.
Virginia, however, may offer one of the more intriguing fits as the Cavaliers have reportedly been targeting a veteran, pro-style, dual-threat quarterback who can compete for a Day 1 starting role under fourth-year head coach Tony Elliott.
The opportunity for immediate playing time, combined with proximity to Pribula’s Mid-Atlantic recruiting footprint, adds to Virginia’s appeal.
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College football is in its semi-pro era, reshaping the NFL Draft calculus as quarterbacks weigh guaranteed NIL money against rookie contracts.
After four years at Georgia, quarterback Carson Beck declared for the NFL Draft on Dec. 28, 2024, slated to make millions as a mid-round pick. But instead of taking that route, Beck entered the transfer portal on Jan. 9 and inked a $4 million deal to play out his final season of college eligibility at Miami, where he succeeded Heisman Trophy winner and eventual top pick Cam Ward. Now, Beck will play next week for a national championship as he’s still in line to make good NFL money at age 23, but now with a guaranteed $4 million in his pocket.
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The passing of the House Settlement and the introduction of revenue sharing in Division I athletics have only enhanced this trend and the appeal of college football quarterbacks staying in school an extra year rather than try their luck in the NFL Draft. Alabama‘s Ty Simpson may be the perfect example of that. Despite declaring for the NFL Draft, at least three SEC teams reportedly have interest, with another school offering him up to $6.5 million to stay in college next season and enter the transfer portal prior to Friday’s deadline.
Despite ESPN grading Simpson as a late first-round or early second-round pick, $6.5 million is extremely appealing. NFL quarterback Tyler Shough, who the New Orleans Saints selected 40th overall in last year’s draft, got a four-year, $10.8 million contract, including a $4.5 million signing bonus. We seem to be approaching the point that, unless you’re guaranteed to be drafted in the first round, it might pay to stay in school an extra year, essentially making major college football a semi-pro outfit right now.
College basketball has experiencing a similar trend for years now. With the introduction of NIL, NCAA hoops stars like Kentucky’s Oscar Tshiebwe, Gonzaga’s Drew Timme, and North Carolina’s Armando Bacot made far more money by staying in school than they would have as an NBA second-round pick or G-Leaguer. Bacot signed a deal worth more than $1 million to play this year in Turkey with Fenerbahce, Timme is on a two-way contract with the Los Angeles Lakers worth just over $500,000, and Tsiebwe has a similar arrangement with the Utah Jazz.
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Were they still college eligible, they would’ve made more money. It’s why, as we reported, more EuroLeague-caliber talent are electing to come from overseas to college basketball teams. It’s why some players with G-League experience who are still college eligible are electing to go back to school. The money right now is just better.
Right now, schools can directly spend up to $20.5 million on their student-athletes, with the vast majority of that total allocated to football, their largest revenue-generating sport. But that $20.5 million number is expected to rise, and with it the amount that teams will likely offer to quarterbacks like Simpson and new Texas Tech starter Brendan Sorsby, whose record-breaking NIL deal we discussed last week. How long will it take until quarterbacks can make more money in college than they would as first-round NFL Draft picks?
Jaxson Dart, the 25th overall pick last year from Ole Miss, earned a signing bonus of just under $9 million as part of a four-year rookie contract worth just under $17 million. We may get to a point where these QBs get a larger guarantee to stay in school than a first-rounder would receive as a signing bonus, making it worth risking an injury in college that could wipe out potential future NFL earnings. It will take longer for players at other positions like running back and wide receiver, where second-round picks like Houston Texans wideout Jayden Higgins and Cleveland Browns running back Quinshon Judkins still got roughly $5 million to sign, still way more than they’d earn for a year in college.
Yet the fact that we’re even having this conversation at all indicates the direction college football is going in. It’s how wide receiver Cam Coleman, who doesn’t turn 20 until August, can leave Auburn for a transfer portal NIL deal at Texas of at least $2 million. We’re talking free agency for hundreds of college kids every year to make upwards of seven figures at their new destinations. If that’s not at least semi-professional sports, I’m not sure what is.
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Now, all we can do is wait and see how far things go before the next wave of substantial changes hits college football in this ever-changing landscape that made it possible for Beck to accept, and Simpson to consider, an offer that made it more financially prudent to keep the NFL waiting for one more year.
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