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15 Celebrity Endorsements That Backfired Spectacularly

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15 Celebrity Endorsements That Backfired Spectacularly

By Ace Vincent
| Published

Celebrity endorsements can be marketing gold when they work. When they don’t, they become cautionary tales that echo through advertising history. Sometimes the celebrity’s personal life implodes, other times the product itself becomes controversial, and occasionally the pairing just feels so wrong that audiences reject it entirely.

The following disasters prove that putting a famous face on your product doesn’t guarantee success. Here are 15 celebrity endorsements that backfired spectacularly.

Tiger Woods and Multiple Brands

DepositPhotos-Tiger Woods winner at the US Open in 2002 is an American professional golfer who is among the most successful golfers of all time. He has been one of the highest-paid athletes in the world for several years.
 — Photo by ProShooter

Tiger Woods lost an estimated $22 million in endorsement deals after his personal scandals broke in 2009. Major brands like Accenture, AT&T, and Gatorade dropped him faster than a hot potato. Nike stuck around, but even they pulled his ads temporarily.

The golf legend’s fall from grace showed how quickly a sports hero can become a liability for corporate partners.

O.J. Simpson and Hertz

autohistorian/Flickr

Before the infamous trial, O.J. Simpson was Hertz’s golden boy, running through airports in their commercials for nearly two decades. When murder charges hit in 1994, Hertz immediately distanced themselves from their former spokesperson.

The company had built their entire advertising campaign around Simpson’s likable persona, making the separation even more jarring for consumers who associated the brand directly with him.

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Jared Fogle and Subway

jblmpao/Flickr

Subway’s spokesperson for 15 years became their biggest nightmare when federal charges surfaced in 2015. The sandwich chain had built an entire marketing strategy around Fogle’s weight loss story, making him synonymous with their brand.

They quickly scrubbed all references to him from their materials, but the damage to their reputation lingered for years. The situation proved that putting all your marketing eggs in one celebrity basket can backfire catastrophically.

DepositPhotos- Lance Armstrong at Nickelodeon’s 19th Annual Kids’ Choice Awards. Pauley Pavilion, Westwood, CA. 04-01-06
 — Photo by s_bukleyLance Armstrong
at Nickelodeon’s 19th Annual Kids’ Choice Awards. Pauley Pavilion, Westwood, CA. 04-01-06

Armstrong’s doping scandal cost him endorsement deals worth millions with Nike, Trek, and Anheuser-Busch. Nike had even created a special line of Livestrong products around his cancer survivor story.

When the truth came out, these brands didn’t just lose money on future campaigns—they had to deal with the awkward reality that their inspirational messaging was built on lies.

Michael Vick and Nike

DepositPhotos- Michael Vick at the 11th Annual ESPY Awards, Kodak Theater, Hollywood, CA 07-16-03
 — Photo by s_bukley

Nike suspended Vick’s endorsement deal and stopped selling his merchandise after his dogfighting conviction in 2007. The athletic giant had invested heavily in promoting Vick as the face of their football campaigns.

The controversy was particularly damaging because it involved animal cruelty, which tends to generate intense public backlash and makes brands extremely nervous about association.

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Kate Moss and Multiple Fashion Brands

DepositPhotos- 2023 The Prince’s Trust Gala. April 27, 2023, New York, New York, USA: Kate Moss attends 2023 The Prince’s Trust Gala at Cipriani South Street on April 27, 2023 in New York City.
 — Photo by thenews2.com

When photos surfaced of Kate Moss allegedly using illegal substances in 2005, fashion brands panicked. H&M, Chanel, and Burberry either dropped her or put campaigns on hold.

The supermodel lost an estimated $4 million in contracts almost overnight. Her career eventually recovered, but the immediate financial impact showed how quickly the fashion industry can turn on even their biggest stars.

Kobe Bryant and McDonald’s

DepositPhotos-LOS ANGELES, CA – Oct 28, 2013: Kobe Bryant waxwork figure – at Madame Tussauds Hollywood.
 — Photo by U.Omozo

McDonald’s quietly ended their partnership with Kobe Bryant in 2003 following his legal troubles. The fast-food chain had featured the basketball star in several campaigns, but the controversy made continuing the relationship untenable.

Unlike some brands that make dramatic public announcements about cutting ties, McDonald’s simply let the partnership fade away, hoping to avoid drawing more attention to the situation.

Paula Deen and Multiple Food Brands

Paula Deen at the Creative Arts Daytime Emmys 2007 at Hollywood & Highland Ballroom in Los Angeles, CA on June 14, 2007
 — Photo by Jean_Nelson

Paula Deen’s empire crumbled in 2013 when controversial statements came to light during a legal deposition. The Food Network, Walmart, Target, and numerous other partners dropped her within days.

Her butter-heavy cooking style had made her millions, but personal controversies proved more toxic than any ingredient she’d ever used in her recipes.

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DepositPhotos- HOLLYWOOD, CA, USA – AUGUST 15, 2012: Ryan Lochte at the Los Angeles premiere of “The Expendables 2” held at the Grauman’s Chinese Theatre in Los Angeles.
 — Photo by PopularImages

After fabricating a story about being robbed at the 2016 Rio Olympics, Lochte lost deals with Ralph Lauren, Speedo, and Airweave. The swimmer’s lie about being robbed at gunpoint created an international incident and embarrassed the United States Olympic Committee.

His sponsors couldn’t distance themselves fast enough from the manufactured drama that overshadowed the actual Olympic competition.

Maria Sharapova and Nike

DepositPhotos- Maria Sharapova at The 2013 ESPY Awards, Nokia Theatre L.A. Live, Los Angeles, CA 07-17-13
 — Photo by s_bukley

Nike suspended their relationship with Sharapova after her failed drug test in 2016. The tennis star had been one of their highest-paid female athletes, earning millions annually from the partnership.

Her admission that she’d been taking a banned substance for years made continuing the relationship impossible, even though she claimed she didn’t know the medication had been prohibited.

Britney Spears and Pepsi

DepositPhotos- Pruszcz Gdanski, Poland – August 29, 2018: Pepsi can edition of Love it, Live it, Generations. Can of Pepsi with Britney Spears on white background.
 — Photo by Robson90

Pepsi didn’t renew Britney Spears’ contract in 2002 amid her increasingly erratic public behavior. The pop star had been featured in major Super Bowl ads and global campaigns, but her personal struggles made her too risky for the family-friendly brand.

The soft drink company shifted their focus to other celebrities who could better represent their image without potential controversy.

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Michael Jackson and Pepsi

dcmaster/Flickr

Even before his later controversies, Michael Jackson’s relationship with Pepsi was complicated by a 1984 commercial shoot that literally set his hair on fire. While they continued working together for several years, the incident foreshadowed future problems.

When more serious allegations emerged later, brands became increasingly reluctant to associate with the King of Pop, despite his massive talent and influence.

Lindsay Lohan and Multiple Brands

DepositPhotos- Actress Lindsay Lohan arrives at the 2012 White House Correspondents Dinner in Washington DC
 — Photo by renaschild

Lindsay Lohan’s string of legal troubles and rehab stints made her virtually unendorsable by the late 2000s. Brands that had courted the young actress during her Disney days quickly backed away as her personal life became tabloid fodder.

Her career trajectory showed how quickly a promising young celebrity can become too risky for mainstream endorsement deals.

Charlie Sheen and Multiple Brands

DepositPhotos- DORTMUND, GERMANY – April 14th 2019: Charlie Sheen (*1965, American film and television actor) at German Comic Con Dortmund Spring Edition, a two day fan convention
 — Photo by mwissmann

Charlie Sheen’s public meltdown in 2011 cost him endorsement opportunities worth millions. His erratic interviews and bizarre behavior made him a liability for any brand trying to maintain a professional image.

Even companies that might have considered his bad-boy persona marketable couldn’t handle the level of unpredictability he brought to any partnership.

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Antonio Brown and Multiple Brands

thefootballjuice/Flickr

NFL player Antonio Brown lost deals with Nike and other sponsors following multiple controversies including legal troubles and bizarre social media behavior. His talent on the field couldn’t overcome his off-field issues, and brands quickly learned that athletic ability doesn’t guarantee marketability.

The situation highlighted how modern athletes need to manage their personal brand as carefully as their professional performance.

The Price of Fame

DepositPhotos

These endorsement disasters remind us that celebrity partnerships are essentially high-stakes gambles where both parties have everything to lose. Brands invest millions expecting stars to enhance their image, while celebrities risk their earning potential on maintaining public approval.

The most successful partnerships survive because they’re built on more than just fame—they require genuine alignment between the celebrity’s values and the brand’s identity. When that connection is superficial or when personal scandals emerge, even the most lucrative deals can evaporate overnight.

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Bo Jackson could leave Ohio State, seeking major NIL deal

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After Ohio State’s College Football Playoff exit at the hands of the Miami Hurricanes, the Buckeyes have been bleeding players to the transfer portal.

22 Buckeyes have entered the portal as of Wednesday afternoon, including two running backs, James Peoples and Sam Williams-Dixon.

Now, Ohio State may be at risk of losing a third, the program’s star freshman.

Ohio State running back Bo Jackson may be entering the transfer portal if the Buckeyes cannot meet the desired amount he and his camp are seeking. According to WBNS-TV, Jackson is seeking an NIL deal that would surpass what Ohio State’s running backs earned last season and rival some NFL rookie contracts.

“From what I understand, the request from [Bo Jackson] is more than what TreVeyon [Henderson]’s salary was for the New England Patriots this year,” Jeremy Birmingham said on The Beat with Austin & Birm Thursday morning. “And, more than both TreVeyon and Quinshon [Judkins] made in their final year at Ohio State, and maybe combined.”

Per reports from On3, Judkins’ NIL valuation at the end of his Ohio State career was $1.1 million. For Henderson, while less than his counterpart, reportedly made over $700,000 at the end of the 2023 season.

Additionally, Henderson’s contract with the New England Patriots is a four-year rookie deal valued at just over $11 million, with a $4.7 million signing bonus. Henderson’s rookie year base pay with New England is $840,000, with a $1.1 million signing bonus.

Based on those figures, it appears that Jackson and his camp may be requesting the Buckeyes to pay somewhere in the realm of $1.8 million to retain the freshman.

If all the rumors are true, Ohio State will have to decide whether spending a huge chunk of its NIL money to pay just one starter is worth not letting him slip into the transfer portal. A nearly $2 million NIL deal for Ohio State would cost around 10 percent of the program’s total NIL budget of last season, which Ohio State athletic director Ross Bjork said cost around $20 million.

Ohio State will have to decide if Jackson’s freshman performance is worth the high pay. During his first year as a Buckeye, Jackson rushed for 1,090 yards (No. 24 nationally) and six touchdowns (No. 120 nationally) over the span of 13 games. Jackson averaged 6.1 yards per carry.

In Judkins and Henderson’s final seasons with Ohio State, the running back duo both rushed for more than 1,000 yards each and combined for 24 rushing touchdowns in 16 games.





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College football program loses 34 players to transfer portal

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Just one year ago, Colorado was one of college football’s most talked-about success stories. 

The Buffaloes finished 9–4 in 2024, riding national attention, high-profile transfers, and head coach Deion Sanders’ star power into bowl relevance and Big 12 respectability. 

As a result, expectations entering 2025 were significantly higher, with the belief that continuity and experience would push the program forward.

Instead, the season collapsed: Colorado stumbled to a 3–9 record, managing just one conference win and struggling on both sides of the ball.

The Buffaloes routinely found themselves outmatched, and the optimism that defined the previous year slowly gave way to frustration as the team lost its final five games, including back-to-back conference losses to Utah and Arizona, both of which saw Colorado allow 50-plus points.

Adding insult to injury, former blue-chip recruit Kam Mikell announced his decision to enter the transfer portal on Wednesday, becoming the 34th Colorado player to leave the program since the end of the season.

A highly regarded, four-star recruit (No. 2 ATH in the 2024 class by 247Sports) when he arrived, Mikell was initially viewed as an offensive chess piece capable of contributing at wide receiver or in the backfield.

In 2025, Mikell’s role shifted primarily to the run game as Colorado searched for offensive answers, appearing in 10 games and totaling 75 rushing yards on 19 carries (3.9 yards per carry), along with two receptions for 5 yards.

Despite his athletic upside, a defined role never materialized, ultimately leading him to pursue another opportunity elsewhere.

More concerning, however, is that his exit reflects a broader exodus that has rapidly reshaped the roster.

Colorado Buffaloes wide receiver Kam Mikell.

Morgantown, West Virginia, USA; Colorado Buffaloes wide receiver Kam Mikell (18) runs the ball during the second quarter against the West Virginia Mountaineers at Milan Puskar Stadium. | Ben Queen-Imagn Images

More than 30 scholarship players have entered the portal, highlighted by leading receiver Omarion Miller (808 yards, eight touchdowns on 45 receptions) and leading tackler Tawfiq Byard (79 total tackles), along with several linemen and depth contributors.

The volume of departures is among the highest in the country this cycle.

This level of churn is not entirely new under Sanders, who, since arriving at Colorado in 2023, has aggressively leveraged the transfer portal to rapidly overhaul the roster with experienced college players and high-profile recruits.

To his credit, those exits have been paired with incoming talent, as Colorado has already added 22 transfers, including Texas linebacker Liona Lefau, Missouri offensive tackle Jayven Richardson, and Notre Dame cornerback Cree Thomas.

Still, the scale of departures following a losing season is far from ideal.

Read More at College Football HQ

  • Three major college football programs battling for former 5-star recruit

  • Nick Saban gives reality check to $87 million college football head coach

  • $2.1 million QB turns down ‘lucrative NIL packages’ to enter transfer portal

  • $2.1 million QB reportedly makes NFL decision amid transfer portal rumors



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UCLA lands a top transfer in James Madison running back Wayne Knight

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UCLA has landed a transfer who could hasten Bob Chesney’s rebuilding efforts.

Wayne Knight verbally committed to following Chesney from James Madison to Westwood on Wednesday, giving the new Bruins coach a high-quality running back to pair with quarterback Nico Iamaleava.

Showing what he could do on a national stage last month, Knight ran for 110 yards in 17 carries against Oregon in the College Football Playoff. It was the fifth 100-yard rushing game of the season for Knight on the way to being selected a first team All-Sun Belt Conference player.

Combining excellent speed with the toughness needed to break tackles, the 5-foot-6, 189-pound Knight led the conference with 1,357 rushing yards. He also made 40 catches for 397 yards and averaged 22.3 yards on kickoff returns and 9.5 yards on punt returns. His 2,039 all-purpose yards were a school record, helping him become an Associated Press second team All-American all-purpose player after ranking third nationally with 145.6 all-purpose yards per game.

Knight, who will be a redshirt senior next season in his final year of college eligibility, becomes the seventh player from James Madison to accompany Chesney to UCLA, joining wide receiver Landon Ellis, defensive back DJ Barksdale, tight end Josh Phifer, edge rusher Aiden Gobaira, right guard Riley Robell and offensive lineman JD Rayner.

UCLA also has received verbal commitments from Michigan wide receiver Semaj Morgan, Florida wide receiver Aidan Mizell, San Jose State wide receiver Leland Smith, Iowa State running back Dylan Lee, Boise State offensive tackle Hall Schmidt, Virginia Tech defensive back Dante Lovett, Iowa State defensive back Ta’Shawn James and California edge rusher Ryan McCulloch.

But no incoming player can match the production of Knight, whose highlights included a career-high 211 rushing yards — including a 73-yard touchdown — against Troy in the Sun Belt championship game, earning him most valuable player honors for the Dukes’ 31-14 victory.

Knight will join a group of running backs that includes senior Jaivian Thomas (294 yards rushing and one touchdown in 2025), redshirt senior Anthony Woods (294 yards rushing in 2025) and redshirt freshman Karson Cox (nine yards in two carries during his only appearance as a true freshman).

With Knight on board, the Bruins presumably have their starting running back in Year 1 under their new coach.



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LSU’s $3.5 million NIL offer to Cincinnati transfer QB Brendan Sorsby revealed

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Former Cincinnati quarterback Brendan Sorsby took over the title as college football’s most-expensive player after reportedly inking a $5 million agreement with Texas Tech, according to On3’s Pete Nakos. Sorsby formally committed to the Red Raiders on Sunday night over heavy interest from LSU and new head coach Lane Kiffin.

According to Nakos, Sorsby’s deal with free-spending Texas Tech will make him one of the highest-paid quarterbacks in college football in 2026 after former Georgia QB Carson Beck signed a $3-3.5 million deal with Miami last offseason that could reach $5-6 million with incentives. Duke quarterback Darian Mensah earned $4 million this past season after transferring from Tulane.

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But before the oil money-backed Red Raiders raised the financial bar, LSU and Kiffin reportedly offered Sorsby a financial package much more in line with the Mensah deal last year, proposing a $3.5 million offer, according to documents obtained by Yahoo! Sports insider Ross Dellenger. LSU’s Sorsby offer included a third-party NIL marketing deal through the Tigers’ multi-media rights partner, Playfly Sports Properties, that would be exempt from counting against the school’s revenue-sharing cap, per Dellenger.

The 11-page NIL contract between Playfly and Sorsby, obtained by Dellenger, was never signed and is purely a proposed service agreement. Though it does provide an interesting look at how schools are utilizing outside NIL agreements to develop a compensation package without exceeding college football’s $20.5 million salary cap that stems from the House vs. NCAA settlement in June.

Dellenger also points out that the proposed contract would be, in theory, only a portion of Sorsby’s total compensation. The NIL deal even includes certain language suggesting LSU also planned to compensate Sorsby through direct revenue-share payments from the school, likely in the range of at least $1 million for a total figure that would be competitive with Texas Tech‘s $5 million package, per Dellenger.

The $3.5 million NIL deal is a marketing guarantee created by Playfly through NILSU MAX, an independent, self-sustaining collective formed in conjunction with LSU athletics and Playfly to “identify and secure NIL opportunities for Tiger student athletes,” according to the university’s website.

As Dellenger points out, the Sorsby contract obtained by Yahoo! Sports “shines a light on the method in which universities — not just LSU — are assembling financial packages for some athletes: with a portion of direct university revenue-share payments, plus a portion of NIL third-party guarantees that have been promised yet not cleared.”





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SEC’s great college football ride over

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How big did ESPN crash with its unfettered bias in promoting the SEC for postseason play?

Well, it’s hovering around a face plant.

The network’s favorite horses for college football’s greatest prize have mostly faltered.

Only one SEC team is left in the playoffs.

And what this all means is the SEC has been caught by the rest of college football. It is no longer, in a competitive sense, light years or even a bright blinking stop light, ahead of the rest of the Power Four conferences.

If the ACC’s Miami beats the SEC’s Mississippi Thursday night, ESPN and the CFP committee greasing of the SEC pathway was felonious piracy of playoff money.

When the SEC loses one of its biggest foghorns in Paul Finebaum, you know that storied, propped-up league is in the doldrums and exposed in the era of NIL, where everybody else can pay their players.

Finebaum, a longtime Alabama radio host and national TV personality, went on ESPN’s “First Take” on Tuesday and admitted, even he, voted by Awful Announcing.com as the most biased personality in college football, could not defend the SEC this season and its limitless hypothetical victories.

The CFP committee gave the SEC five of the 12 playoff berths. The SEC is 2-7 in bowl games this postseason.

No. 9 Alabama, gifted a berth after almost losing to two-win (SEC) Auburn got annihilated by No. 1 seed Indiana. No. 8 Oklahoma, No. 7 Texas A&M, No. 3 Georgia have all been eliminated. Only No. 6 Mississippi remains and plays No. 10 Miami Thursday night.

Here’s Finebaum’s admission.

“There’s no way to defend the SEC,” Finebaum told “First Take” with Stephen A Smith. “It’s been terrible.”

“I kept wrapping my arms around Alabama and saying, ‘Stephen A. remember what they did, they went through that gauntlet in the middle of the year,” said Finebaum.

“Well, a lot of those teams they beat really weren’t very good after all. They lost in bowl games, and they looked terrible. So it’s a rough year for the SEC. Ole Miss is it, regardless of the Lane Kiffin story, which I know we’re going to talk about. But if Ole Miss loses Thursday night and I’m sitting around having to defend this league to you, Stephen A. saying ‘No big deal that it’s three years without an SEC team in the national championship game’ there’s no defense. It’s been rough,” Finebaum admitted.

Writing for ESPN, longtime college football pundit Dan Wetzel put it this way:

“It’s not that the SEC isn’t still “good” or even capable of winning a national championship — Ole Miss might very well do it. Top to bottom, it might still be the best league, with the majority of schools all-in on football.

“That said, the days of complete domination, all-SEC national title games or deep, juggernaut teams are clearly gone, perhaps forever. This isn’t the same.”

What’s happened is both good and bad.

Good because college football television viewership is skyrocketing. It’s never been so popular to follow, watch and get involved in what’s going on between the sidelines.

It’s bad because of all the chaos, movement, gaudy money numbers and purchase of talent.

For the SEC, revenue sharing, NIL and the transfer portal has spread around talent to other programs and hurt the depth of their own teams.

Alabama used to be the king of talent. So was Georgia.

Now we’re seeing those storied programs get pushed around, ran past and chased down and tackled.

Illinois coach Bret Bielema told ESPN this week, “This is the most fun I’ve ever had in coaching because you know you’re on a more equal playing field. The introduction of the portal, NIL, and revenue sharing is the most game-changing development in my 32 years of coaching.

“It’s hard when you would do what you have to do as long as you possibly could and in the end, sometimes it just didn’t matter,” Bielema explained about recruiting back when he was at Arkansas and Wisconsin.

“Now you just come to work every day knowing that blue blood, red blood, orange blood, whatever, everybody’s got a chance, man.”

Before Texas Tech’s tires blew out against Oregon, we saw the Red Raiders purchase themselves a Big 12 championship and berth in the CFP.

We’ve seen Indiana, check that, Indiana, become the nation’s darling and No. 1 team in the country and favorite to win it all.

Ohio State is home. Oklahoma is home. Texas is watching from home with Georgia and Alabama and Penn State.

The door is open.

Yes, it’s all kind of a mess.

But recent chaos has become the game’s equalizer.

It has also exposed the raw brand worship and advancement of SEC teams by the media, especially ESPN, the owner of CFP television rights for all the games.

ESPN’s interest? Is it really determining a fair field? Or advancing its ratings by picking brands for increased revenue?

The fact the SEC gets an unfair advantage in preseason polls, then rides that with questionable scheduling and far too much credit for intra-conference wins, has been exposed.

It is a mess that’s taken the SEC off its high saddle ride and made the rest of the cowboys eligible to enjoy the roundup rodeo.

The College Football Playoff logo is printed across a backdrop during a news conference in Irving, Texas. | AP



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Oregon’s Lanning, Indiana’s Cignetti talk Peach Bowl, CFP in Atlanta

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Jan. 8, 2026, 9:20 a.m. PT

ATLANTA — Ahead of the College Football Playoff semifinal matchup between No. 5 Oregon football and No. 1 Indiana, the sometimes prickly and often witty and snappy personalities of head coaches Dan Lanning and Curt Cignetti shined Jan 8 at the College Football Hall of Fame down the road from Mercedes-Benz Stadium.

The coaches traded barbs about friendly competitions throughout the week, like signing footballs before the press conference, and discussed the transfer portal, affairs surrounding collegiate athletics and the upcoming Peach Bowl Jan. 9 in Atlanta.



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