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Sports.com Studios and GOATS Entertainment Forge Strategic Partnership to Monetize …

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Sports.com Studios and GOATS Entertainment Forge Strategic Partnership to Monetize ...


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Sports.com Studios (NASDAQ:SEGG) has announced a strategic co-production partnership with GOATS Entertainment to monetize sports-related intellectual property. The collaboration aims to transform athlete legacies into revenue-generating content assets through multiple channels.

GOATS Entertainment brings an extensive archive including 90,000+ iconic sports photographs and exclusive interviews with over 25 legendary athletes. Initial projects include “Footballers Live” and “SAS Unscripted with Ant Middleton”. The partnership will generate revenue through docuseries production, streaming rights, merchandise, licensing, and global live events.

Sports.com Studios (NASDAQ:SEGG) ha annunciato una partnership strategica di co-produzione con GOATS Entertainment per monetizzare la proprietà intellettuale legata allo sport. La collaborazione mira a trasformare le eredità degli atleti in contenuti capaci di generare ricavi attraverso diversi canali.

GOATS Entertainment mette a disposizione un vasto archivio che include oltre 90.000 fotografie sportive iconiche e interviste esclusive con più di 25 atleti leggendari. I progetti iniziali comprendono “Footballers Live” e “SAS Unscripted with Ant Middleton”. La partnership produrrà entrate tramite la realizzazione di docuserie, diritti di streaming, merchandising, licenze e eventi live a livello globale.

Sports.com Studios (NASDAQ:SEGG) ha anunciado una alianza estratégica de coproducción con GOATS Entertainment para monetizar la propiedad intelectual relacionada con el deporte. La colaboración busca transformar los legados de los atletas en activos de contenido que generen ingresos a través de múltiples canales.

GOATS Entertainment aporta un extenso archivo que incluye más de 90,000 fotografías deportivas icónicas y entrevistas exclusivas con más de 25 atletas legendarios. Los proyectos iniciales incluyen “Footballers Live” y “SAS Unscripted with Ant Middleton”. La asociación generará ingresos mediante la producción de docuseries, derechos de streaming, merchandising, licencias y eventos en vivo a nivel global.

Sports.com Studios (NASDAQ:SEGG)는 스포츠 관련 지적 재산을 수익화하기 위해 GOATS Entertainment와 전략적 공동 제작 파트너십을 발표했습니다. 이 협력은 선수들의 유산을 다양한 채널을 통해 수익을 창출하는 콘텐츠 자산으로 전환하는 것을 목표로 합니다.

GOATS Entertainment는 90,000장 이상의 상징적인 스포츠 사진25명 이상의 전설적인 선수와의 독점 인터뷰를 포함한 방대한 아카이브를 보유하고 있습니다. 초기 프로젝트로는 “Footballers Live”와 “SAS Unscripted with Ant Middleton”이 있습니다. 이 파트너십은 다큐 시리즈 제작, 스트리밍 권리, 상품 판매, 라이선싱, 전 세계 라이브 이벤트를 통해 수익을 창출할 예정입니다.

Sports.com Studios (NASDAQ:SEGG) a annoncé un partenariat stratégique de coproduction avec GOATS Entertainment pour monétiser la propriété intellectuelle liée au sport. Cette collaboration vise à transformer l’héritage des athlètes en actifs de contenu générateurs de revenus via plusieurs canaux.

GOATS Entertainment met à disposition une vaste archive comprenant plus de 90 000 photographies sportives emblématiques et des interviews exclusives avec plus de 25 athlètes légendaires. Les projets initiaux incluent “Footballers Live” et “SAS Unscripted with Ant Middleton”. Le partenariat générera des revenus grâce à la production de docuseries, aux droits de streaming, au merchandising, aux licences et aux événements en direct à l’échelle mondiale.

Sports.com Studios (NASDAQ:SEGG) hat eine strategische Co-Produktionspartnerschaft mit GOATS Entertainment angekündigt, um sportbezogenes geistiges Eigentum zu monetarisieren. Die Zusammenarbeit zielt darauf ab, die Vermächtnisse von Sportlern in einkommensgenerierende Inhaltswerte über verschiedene Kanäle zu verwandeln.

GOATS Entertainment verfügt über ein umfangreiches Archiv mit über 90.000 ikonischen Sportfotografien und exklusiven Interviews mit mehr als 25 legendären Athleten. Zu den ersten Projekten gehören “Footballers Live” und “SAS Unscripted with Ant Middleton”. Die Partnerschaft wird Einnahmen durch die Produktion von Dokuserien, Streaming-Rechte, Merchandise, Lizenzierung und globale Live-Events generieren.

Positive

  • Access to extensive premium content archive including 90,000+ sports photographs and 25+ legendary athlete interviews
  • Multiple revenue streams through docuseries, streaming, merchandise, licensing, and live events
  • Strategic expansion into original content production with clear monetization strategy
  • Global market reach potential through various distribution channels

Negative

  • Initial investment and production costs not disclosed
  • Revenue sharing terms and financial projections not specified
  • Execution risks in new content production ventures

Insights

SEGG Media’s partnership with GOATS Entertainment creates multiple revenue streams from premium sports content and valuable IP archives.

Sports.com Studios, the content division of SEGG Media Corporation (Nasdaq: SEGG), has formed a strategic partnership with GOATS Entertainment that merits attention for its commercial potential. This alliance is structured to monetize valuable sports intellectual property through multiple revenue channels including OTT platforms, merchandise, licensing, and experiential events.

What makes this partnership particularly valuable is GOATS Entertainment’s extensive content assets, including over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive interviews with 25+ legendary athletes like Kobe Bryant and Tiger Woods. These assets represent significant untapped monetization potential.

The partnership has already yielded two concrete production initiatives: “Footballers Live” (a docuseries following professional footballers) and “SAS Unscripted with Ant Middleton” (a military competition series). These productions represent immediate content creation with revenue potential across multiple platforms.

The strategic value lies in the diverse revenue streams being developed: monetized docuseries, exclusive streaming rights, merchandise, branded content, licensing, and live events. This multi-channel approach allows SEGG to extract maximum value from these sports IP assets while building their Sports.com brand as a premium content destination.

For investors, this represents SEGG’s commitment to developing high-margin revenue opportunities through original content creation. The partnership aligns with their stated “revenue-first strategy” and leverages the cultural capital of sports legends to drive engagement and profitable user acquisition for their digital ecosystem.

GOATS partnership

A Media Snippet accompanying this announcement is available by clicking on this link.

LOS ANGELES, Aug. 07, 2025 (GLOBE NEWSWIRE) — Sports.com Studios Ltd, the original content division of SEGG Media Corporation (Nasdaq: SEGG, LTRYW), has entered into a revenue-driven co-production partnership with GOATS Entertainment (Greatest Of All Time)(“GOATS”) — the premium storytelling brand co-founded by award-winning filmmaker Kevin Kaufman and veteran entertainment executive Joe DiMuro.

This high-value alliance will transform the legacies of the world’s greatest athletes into cash-generative content assets, combining premium docuseries, exclusive merchandise, global fan activations, and immersive storytelling. The collaboration is designed to drive high-margin revenue streams across OTT, e-commerce, experiential and licensing platforms.

“Launching Sports.com Studios with GOATS is an exciting start for our production arm and marks the first of many original content initiatives on our roadmap,” said Tamer Hassan, President of Sports.com Studios. “We’re committed to delivering compelling, world-class content to our rapidly growing global fanbase.”

The partnership taps into GOATS Entertainment’s unparalleled archive, which includes over 90,000 iconic sports photographs by legendary photographer Walter Iooss Jr. and exclusive filmed interviews with more than 25 of the greatest athletes in history, including Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert.

The initial projects announced as result of the partnership are:

  • Footballers Live. A docuseries following the on and off-field lives of professional footballers.
  • SAS Unscripted with Ant Middleton: A military competition series where teams from various countries face off in intense Special Forces challenges designed to test their physical, mental, and emotional abilities. Middleton returns to evolve the SAS format he created more than 10 years ago. Filming takes place in the UAE highlighting the region’s challenging desert, mountain, and urban terrains.

“We’re not just co-producing stories — we’re co-producing monetizable IP rooted in cultural capital,” said Joe DiMuro, Co-Founder & CEO of GOATS Entertainment. “This partnership positions Sports.com Studios at the intersection of sports legacy and modern commercial media.”

“By joining forces with SEGG Media and the Sports.com brand, we’re unlocking the full value of an unmatched catalog of content and athlete access — in ways that are both scalable and creatively elevated,” added Kevin Kaufman, Co-Founder of GOATS and director of the acclaimed ESPN docuseries GOATS: The Greatest of All Time.

Revenue-Generating Initiatives Include:

  • Monetized docuseries and limited specials featuring iconic athletes
  • Exclusive streaming rights and platform integration within Sports.com’s immersive digital ecosystem
  • Limited-edition merchandise and collectibles tied to GOATS IP
  • Branded content, licensing opportunities, and premium ad inventory
  • Live events, screenings, and experiential activations across key global markets (e.g. Dubai, LA, NYC)

“Understanding our audience and delivering original content is core to building viral engagement and profitable user acquisition,” said Tim Scoffham, CEO of Sports.com Media. “This partnership with GOATS directly supports our revenue-first strategy and global expansion ambitions.”

About GOATS Entertainment
GOATS Entertainment is a sports media and intellectual property company co-founded by Kevin Kaufman and Joe DiMuro. It owns the filmed and photographic IP behind the acclaimed GOATS docuseries and the legendary sports photography archive of Walter Iooss Jr., who serves as Non-Executive Chairman.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.


For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What is the partnership between Sports.com Studios (NASDAQ:SEGG) and GOATS Entertainment?

The partnership is a revenue-driven co-production alliance to transform athlete legacies into content assets through docuseries, merchandise, fan activations, and storytelling across multiple platforms.

What content assets does GOATS Entertainment bring to the SEGG partnership?

GOATS Entertainment brings over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive interviews with 25+ legendary athletes including Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert.

What are the initial projects announced in the SEGG-GOATS partnership?

Two initial projects were announced: Footballers Live, a docuseries about professional footballers’ lives, and SAS Unscripted with Ant Middleton, a military competition series.

How will Sports.com Studios (SEGG) generate revenue from this partnership?

Revenue will be generated through monetized docuseries, exclusive streaming rights, limited-edition merchandise, branded content, licensing opportunities, and live events across global markets.

Where will Sports.com Studios (SEGG) host live events and activations?

The company plans to host live events, screenings, and experiential activations across key global markets including Dubai, Los Angeles, and New York City.

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Chiefs Stadium Deal Is Insane

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stl.pony said:

Feel like it’s largely being paid for by sales tax the new stadium development will generate.

Not in finance, so someone should absolutely check my math/analysis on this.

State of Kansas has an 8.25% sales tax. For the sales tax to generate 3 billion, the total sales would need to be about 36 billion. According to this article the Royals stadium and Arrowhead stadium collectively generate 55 million a year in tax revenue. (Don’t know what the analysis is to produce that; admit it could be wrong.) If you round it up to 60 million a year, the break even point is 600+ years.

If you take the numbers the Chiefs put out, 1 billion in economic impact for the region and 29 million in tax revenue per year. The break even point from tax revenue would be 1800 years?

I don’t know what is considered the region for the economic impact evaluation and how that changes based on if the stadium is on the Missouri side or the Kansas side of Kansas City. I also remember reading a report about the state fair of Texas that claimed that events like the state fair and sporting events don’t necessarily generate additional economic activity in a region, it just concentrates it into the event rather the wider community. (Admittedly, that could mean more tax revenue for one city in the region over another.) In my layperson’s opinion, a sports stadium deal like this doesn’t seem to be as smart of a decision as offering economic incentives to a Toyota or other non-entertainment business to move to your city.



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Michigan urged to hire SEC coordinator over head coaches to replace Sherrone Moore

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As Michigan’s coaching search drags on, some overlooked possibilities could be floating back to the forefront. After apparently striking out on established head coaches like Kenny Dillingham and Kalen DeBoer, one SEC coordinator is exactly such a possibility for the Wolverines.

In a recent episode of Andy and Ari On3, Andy Staples and Ari Wasserman pointed out that the current coaching carousel has been virtually obsessed with established head coaches. Kentucky hired Oregon offensive coordinator Will Stein as its next coach, but otherwise, schools have passed on coordinators in favor of coaches with head coaching experience.

Both Staples and Wasserman singled out Georgia defensive coordinator Glenn Schumann as a strong coaching possibility who Michigan should consider. “Why hasn’t he been in the conversation,” asked Wasserman. “He’s been intereviewed by schools, they just haven’t hired him,” noted Staples. “Normally, multiple coordinators would have either gotten these jobs or been finalists for these jobs.”

“If I were Michigan, I would hire Schumann over all the others,” said Wasserman. “I feel like if you’re Michigan, you want to get the guy that reshapes how you do things. It’s not that Jedd Fisch wouldn’t or Jeff Brohm wouldn’t….Don’t you want to go get the younger coordinator from Georgia who recruits his ass off and has been around big builds and has he defense playing like this at the right time and try to build you program around that?”

Schumann

Having learned under Kirby Smart and Nick Saban, Georgia’s Glenn Schumann could be an intriguing possibility for Michigan. | Joshua L. Jones / USA TODAY NETWORK via Imagn Images

Schumann is only 35 years old, but has spent the last 17 seasons with either the Alabama or Georgia programs. He went to Alabama to be a student assistant coach under Nick Saban, then moved up to graduate assistant and then to Director of Football Operations.

When Kirby Smart left Alabama to take the Georgia head coaching job, Schumann went with him. First, he was the inside linebacker coach. In 2019, he added co-defensive coordinator to his responsibilities and ahead of 2024, he became the sole defensive coordinator

Georgia has historically been a very aggressive big-play-oriented defense, but Schumann has helped remake them on the fly. In 2025, the Bulldogs have held opponents to 15.9 points per game, second in the SEC, despite being near the bottom of the conference standings in sacks (tied for last), tackles for loss (next to last), and turnovers forced (13th).

Schumann was considered in 2023 for the Philadelphia Eagles defensive coordinator role, but hasn’t been significantly linked with another collegiate job. Despite his relative youth, his experience inside two of the foremost college football dynasties of recent vintage makes him an intriguing possibility, should Michigan decide to take a chance.



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No easy fix for what ails college football, but it’s still fun

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As much as the state of college athletics these days drives people to distraction, coaches and administrators don’t have many options.

So, you don’t like players being paid? You don’t like players have the ability to transfer to another program anytime they choose? You don’t like lawyers and agents raking in huge amounts of cash? What can unhappy fans do about it?

You can stop supporting your favorite program. You can stop going to games or even watching games. If enough people do that, what they will accomplish is making it more difficult for their favorite programs to win. They will change nothing.

Despite all of it, coaches are expected to win. Athletics directors are expected to provide the resources for them to win. They have no choice but to play the game with the rules – or lack thereof – in place today.

Is it out of control? Of course it is, in football and basketball. Will there be efforts to mitigate the damage that is being done to the sports so many love? There will be. Will they be successful? Maybe, but so far we’re not seeing it. Yet, TV ratings are higher than ever. Stadiums are filled. It’s still fun, which is what it was always meant to be.

For sure, there are some misconceptions out there.

Players, in fact, can and do sign contracts. There is nothing to keep them from signing multi-year contracts, but those are iffy for both sides. Maybe a player turns out not to be worth what he is being paid. Or maybe he turns out to be worth more than he’s being paid.

None of this is simple. It is further complicated by agents who are neither qualified nor interested in much anything beyond making money for themselves.

Maybe, one day, someone will find a solution. Maybe Congress will step in and help, though there has been no indication that is close to happening.

Players and coaches are better-trained, better-informed and more knowledgeable than they have ever been. Players are not the spoiled, entitled young men they are accused of being. They are being pulled in all sorts of directions by family, agents, boosters and others with agendas of their own.

Almost every effort to find common ground has blown up.

The December signing period was meant to give players who had made up their minds opportunities to get the recruiting process over with. Previous to that move, it was rare for players to graduate early and enroll in time for spring practice. Now, it’s what every coach wants and most players want.

NIL was supposed to be about players having opportunities to earn spending money, maybe even get a car. It was never meant to make anybody wealthy. Along came collectives, and that changed.

Penalty-free transfers were supposed to be about players having opportunities to go in search of more playing time. Instead, added to NIL, it become a monster. Without penalty-free transfers, things would be different today.

For now, if people let this destroy their love for the game, they are letting the forces of chaos win. It’s still college students – yes, they are students – playing football. And they pay a fearsome price in blood, sweat and mental challenges to do it.

Once the portal has opened and closed and rosters begin to be set, things will calm down. The focus will return to where it should be, on those who play the game and the season ahead.

***

To all of you who do us the honor of coming here to read and comment and debate, and to Ron Sanders, Nathan King, Christian Clemente, Jason Caldwell and Patrick Bingham, my valued colleagues, I wish joy, peace and love on this day.



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Oregon Ducks Could Steal Another Transfer Portal Player From USC Trojans

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The Oregon Ducks are in the middle of what hopes to be a memorable run to the National Championship after beating the James Madison Dukes 51-34 in the first round of the College Football Playoff at Autzen Stadium on Saturday.

But with the way the transfer portal calendar works, the coaching staff is still having to do its due diligence when it comes to targeting new additions for next year’s roster.

Oregon head coach Dan Lanning

Oregon head coach Dan Lanning walks off the field after a timeout as the Oregon Ducks take on the Washington Huskies on Nov. 29, 2025, at Husky Stadium in Seattle, Washington. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

The Ducks have already been connected to some notable portal players, including Arizona State quarterback Sam Leavitt. More names will certainly be added to the list in the coming weeks, but one interesting player could be joining the mix.

Per reports from On3’s Pete Nakos, Oregon is a potential team to watch for USC Trojans defensive lineman Devan Thompkins. He spent the past three years with the Trojans and

This mirrors what Oregon did last offseason with defensive lineman Bear Alexander, who spent the 2023 and ’24 seasons at USC before transferring to Eugene. This proved to be a

MORE: Three Biggest Takeaways From Oregon’s Playoff Win Over James Madison

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Alexander, who played his freshman season with the Georgia Bulldogs before joining USC, has already confirmed that he will be returning to Oregon for the 2026 season.

“I prayed for this moment. Grateful beyond words to be back on the field. Every doubt, every setback, every hard day led me back here. I am truly thankful for my staffs commitment to my growth both personally and professionally. Stepping back onto this field felt like breathing again and I’m forever grateful. Being away from the game last year was tough, I really missed this more than I can explain. Thankful for the strength, support, and grace that brought me back to this point in my life with all my dreams within reach,” wrote Alexander onto social media.

Alexander posted 45 total tackles and one sack during the regular season with Oregon. In his second-career CFP game against James Madison on Saturday, he had four total tackles (two solo).

Oregon Ducks head coach Dan Lanning

Oregon Ducks head coach Dan Lanning looks on during the fourth quarter against the James Madison Dukes at Autzen Stadium. | Craig Strobeck-Imagn Images

As for Thompkins, it’s a bit too early to know which team he will end up choosing, as the portal is set to open on Jan. 2 after the College Football Playoff Quarterfinals.

However, if he does end up choosing Oregon, the Ducks would be getting an experienced player on the defensive line while simultaneously snagging him away from a Big Ten rival.

This past season, Thompkins had 31 total tackles (18 solo), three sacks, one forced fumble and two pass breakups. He had 4.5 career sacks in three seaons with the Trojans.

But before looking too far ahead when it comes to the portal, the Ducks will look to keep their championship hopes alive on New Year’s Day at the Orange Bowl in Miami against the Texas Tech Red Raiders.

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