Rec Sports
The Kicks You Wear: Did Nike Lose the Youth?
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Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading. Appreciate you spending some time with me this morning. Hope your week was awesome.
It’s Labor Day weekend here in the states! If I’m being honest, it’s a bit of a sad time for me because it basically means summer is over. But, hey. At least it’s college football season, right?
While you’re at it, make sure you subscribe to my friend Marc Bain’s monthly newsletter on tech and fashion.
Let’s jump in.
Taking The Kids Back to School
For years — decades, even — Nike has been the default footwear brand for kids everywhere. We’ve all been there, right? Everyone wants that shiny new pair of Jordans.
Even if you couldn’t get your parents to pony up for the mainline models, you’d be willing to settle for an offshoot of some sort. Even if it was just a regular Nike model, it was fine, so long as it came with a swoosh or a Jumpman.
These days that doesn’t seem to be the case anymore.
What’s new: A new survey from wealth management firm Stifel shows that the kids aren’t as interested in jumping like the Jumpman.
The firm visited and called 110 footwear stores in the US to gather data on the most popular athletic footwear styles for boys and girls during the back-to-school selling season. The stores included Dick’s Sporting Goods, Academy Footwear, Foot Locker, Finish Line and JD Sports, Champs, and Hibbett Sports.
The numbers: The returns showed that Nike was still the leader in the space, but far from the margin it had been.
- Only 38.2 percent of retailers referenced Nike as their most popular brand for the 2025 back-to-school season. That’s an all-time low for Nike in the survey, per Stifel. The number was as high as 88.2 percent in 2023.
- Challenger brands struggled to establish a decent foothold in 2023. New Balance (7.7 percent) was the closest competitor then.
Two caveats: It’s worth noting that, while this survey indicates a decline in popularity for Nike, the sample size isn’t necessarily the largest. Some of the retailers included have thousands of retail locations.
Plus, this survey strictly measures popularity in the United States. While the US market is a significant one, this is still a global marketplace. This doesn’t represent things on a global scale.
Yet, still: These numbers are notable. They match a broader trend that tells a story of Nike losing the battle for the attention of Gen Z and Gen Alpha.
- Piper Sandler’s latest Taking Stock With Teens survey backs this up. Nike held on as the most popular footwear brand for teens surveyed at 49 percent, but that number was down from 60 percent on average.
Why this is happening: The first, and arguably most important, factor here is Nike’s staleness. The brand has been clawing its way out of a rut for almost a year now. Before that, it leaned heavily on retro styles and lacked innovation at a time when most consumers were looking for newness.
But, secondly, teens are just far more willing to try new things these days. People are increasingly willing to experiment with their fashion choices across various categories these days.
Why this matters: While the demographic of kids and young teens doesn’t necessarily come with the cash older generations do, what they think of a brand is essential.
- Establishing connections with younger generations now means establishing a connection with the leading consumer of tomorrow. If they buy your brand now, they may buy it in another 10 years when their buying power has grown.
- Plus, teens are trendsetters. They’ve always set the tone for contemporary style. And, these days, they plaster it on social platforms like Instagram and TikTok.
Establishing a strong connection with this demographic means creating a brighter future for a brand.
The bottom line: For Nike, regaining the good graces of teens is important. But for companies like New Balance and Adidas, they need to do everything possible to hold the line with new styles and innovation.
Puma May Change Hands Soon
It looks like Puma will be under new ownership soon enough.
The news: The Pinault family, which has owned Puma since 2018 through its holding company, the Artémis Groupe, is meeting with advisors to help it find potential buyers for its 29 percent stake in the company, Bloomberg reports.
Where things are: Puma’s short-term outlook seems pretty bleak.
These setbacks, coupled with headwinds from an increasingly shaky global economy thanks to the United States’ tariff policy, make it easy to see why someone might be searching for a way out of the sportswear business.
The brand has made significant investments in signature basketball athletes like LaMelo Ball, Tyrese Haliburton and Breanna Stewart. It’s poured money into a Formula One partnership with one of the sports’ most popular brands in Ferrari. Despite that, Puma hasn’t found the rising tide to raise its ships.
Don’t get it twisted: Despite the company’s current short-term outlook, there are some positives the brand has going for it.
- It may not be showing up in sales data yet, but the Puma Speedcat is growing in popularity.
- Puma also recently hired a new CEO, Arthur Hoeld, who is Adidas’ former head of global sales.
- The brand has carved out a fashionable niche for itself, working with big names in the space like A$AP Rocky and working with buzzy brands like Collina Strada and showing up on the runway at Paris Fashion Week earlier this year.
The big picture: None of those aforementioned factors will necessarily be game-changing for Puma on their own, but the brand has seemingly built a bit of momentum for itself that shouldn’t be overlooked in any potential sale.
It might be a good time for someone to buy low here.
Arch Manning x Warby Parker
We saw a ton of sports and fashion collaborations come together this week. Breitling and the NFL. Cadillac and Tommy Hilfiger. American Eagle and Travis Kelce. Out of all the deals consummated this week, though, I think Arch Manning and Warby Parker’s partnership might be the most interesting.
What’s happening: The up-and-coming Texas University football star announced a new name, image and likeness (NIL) deal with Warby this week.
- As part of the deal, Manning’s partnership will include the introduction of new eyewear collections with him as the centerpiece. He’ll also be introducing local initiatives in Austin, Texas as part of Warby Parker’s Pupils Project — a school-based vision program.
- Manning will also star in a new Warby Parker ad featuring him and his father, Cooper, in time for Texas’ first game on August 30.
Why he matters: If you’re not an American college football fan, you probably have no idea who Arch Manning is. The Texas quarterback is the nephew of Hall of Fame NFL QB Peyton Manning and former New York Giants quarterback Eli Manning. He’s a bit of a wunderkind in his sport. Think of him the same way you’d think of, say, Victor Wembanyama in the NBA or Kylian Mbappe in his early days.
The situation: NIL deals in college sports are a bit of a new phenomenon. American collegiate athletes weren’t able to capitalize on their name, image, or likeness until July 2021, meaning they couldn’t sign any brand deals while in school, no matter how popular they were.
The marketplace is the wild, wild west. There are hardly any rules or regulations. Luxury fashion brands have avoided the space so far. That’s why this deal is so striking to me.
Why this matters: Warby Parker isn’t necessarily a luxury brand, but it is luxury adjacent. It’s a premium brand exploring a space where similar brands haven’t. That’s interesting. Especially with a player like Manning, who could have a massive long tail as he advances in his career. There is a chance he doesn’t work out — sometimes, college stars flop. Regardless, it’s beneficial for brands to get on board now.
The big picture: If the NFL’s Breitling deal and this Warby Parker partnership for Arch Manning are any indication, luxury seems to see something in the relatively untapped market of American football. There are opportunities available and interesting athletes to work with.
If that’s the case, then we’ll probably see more deals like this one coming for other players soon.
Caitlin Clark’s Signature Journey Begins
The wait is over. Nike has officially made Caitlin Clark one of its signature athletes. On Monday, the brand unveiled her logo publicly for the first time.
Gotta say, guys. I think this looks great.
My thoughts: There’s a clear luxury inspiration with this. The CC obviously reminds you of Chanel, but I think the clearest inspiration for this one is Gucci’s current interlocking Gs logo. It’s almost identical.
Why this matters: Caitlin Clark is the WNBA’s most popular player. Fans have been clamoring for a signature shoe from Nike from the moment she was drafted by the Indiana Fever. While this isn’t Nike presenting the shoe itself, we do know that the process is at least underway and we’re a step closer.
Nike is set up to dominate women’s basketball. Its roster signature includes Sabrina Ionescu, A’ja Wilson and, now, Caitlin Clark — easily three of the most popular players in the league.
If the brand plays things right, it should run this space for the next decade.
#TheKicksWeWear
This is the section where we share our favorite sneakers and favorite outfits from the week. If you have anything you’d like to send, you can forward it to me at michael.sykes@businessoffashion.com or shoot me something on Instagram, X or BlueSky at @MikeDSykes.
Enjoy!!!
First the homie Yosh got us started with the Shattered Backboards. Love these. Glad everyone is getting pairs.
Then the homie Trudy came through with these Icy AE1s. SOTY 2024.
Then the homie Mark came through with these SICK Salomon x Ama Lou Void XT-Whispers. Get hip to these, guys.
Then Matt took us home with the Chlorine Blue Air Max 97. This is one of my FAVORITE pairs of Maxes. That color is so good.
Greaaaaat stuff, you guys. Bravo.
That’s a wrap, gang. Thanks so much for reading today. Have a fantastic weekend. If you’re reading this from the US, have a great Labor Day weekend. Hope you enjoy some much-deserved time off.
If you have any questions, comments or concerns, feel free to hit me at michael.sykes@businessoffashion.com or tap me on the socials @mikedsykes.
Until next time. Peace and love. Be safe, be easy, be kind. We out.
-Sykes 💯
Las Vegas Golden Knights to host autographs, photos with Deryk Engelland, and mascot on Jan. 4
By Jen Clancey STAFF WRITER
Youth hockey players will have the opportunity to learn to play, or sharpen their skills in the game starting Sunday, Jan. 4 at the Marty Pavelich Ice Rink in Big Sky. The Las Vegas Golden Knights team, on their 10th season in the National Hockey League, will lead a five-week clinic, teaching players from ages 4-11 how to play hockey each Sunday from Jan. 4 to Feb. 1. The Golden Knights will also hold a free clinic for players aged 9-13 on Sunday, Jan. 4, at 11 a.m.
For both clinics, players need prior skating experience. Those who registered for the paid clinic for ages 4-11 will receive a full set of complimentary hockey equipment shipped to them ahead of the first session. Participants in the free clinic should bring full gear to use.
Steven Reid, recreation manager for Big Sky Community Organization, the nonprofit that operates and maintains the ice rink, estimates that between 20 and 25 kids are registered for both the five-week session and the free clinic. Families pay $275 for the five-week session with new hockey gear included, which is subsidized by the NHL to keep costs low for participants.
“You know, anyone who’s been around the sport of hockey knows that hockey gear is not cheap,” Reid said. “And to get that much brand new hockey gear out to these kids, that’s huge and hopefully will get them interested in playing the sport.”
Reid is glad to see families signed up for the five week session.
“The fact that we have 20 to 25 kids signed up for that alone means that’s a potential 20 new hockey players in our community right there and the hope is that they feed into the local youth hockey program and continue to grow there with those coaches,” Reid said. The local youth hockey program is organized by the Montana 64’s Hockey Association, which recently formed as a nonprofit.
Sheri Hudspeth, director of youth programs and fan development with the Las Vegas Golden Knights, reached out to BSCO with the hopes of scheduling the youth clinic in Big Sky to engage younger kids in the sport and reach further audiences for the Golden Knights. From there, BSCO and the Golden Knights sorted out use of facilities and local involvement.
Outside of youth learning, the clinic will also train coaches on how to teach hockey, with local community members Cassie Dietz, Keelan Grupe, Brandon Maki and Jack Murray participating in coaching the clinics, learning practice plans and leading kids throughout the five-week session.
BSCO hopes this clinic can become an annual tradition with the Golden Knights.
“My hope is to not only bring new kids into the sport of hockey, but get some adults interested in coaching and being good role models in that sport for the kids,” Reid said.
From 9-10 a.m. on Jan. 4, Deryk Engelland, a former ice hockey defenseman for the Golden Knights will be at the rink to meet fans and give autographs. Chance, the team’s mascot will also be there as well as Hudspeth, who has more than 30 years in playing and coaching hockey. Reid said Sunday’s events will be a fun atmosphere for families and participants.
Tacoma’s
signature winter arts event returns with illuminated installations, interactive
displays, and neighborhood-based light art spanning downtown and Hilltop. The
trail draws thousands of visitors nightly and encourages self-guided
exploration throughout the city. Installations are spread across multiple
districts, making it one of the region’s largest winter events.
Downtown & Hilltop Tacoma
Dec. 31, 2025, 4:25 p.m. ET
The parents of Aidan Zingg, a 16-year-old motocross star who died June 28 during a race in Mammoth Lakes, Calif., submitted a wrongful death and survival lawsuit to the Superior Court of California in Riverside County for filing against the American Motorcyclist Association (AMA) and other entities involved in the race, according to an electronic confirmation generated by the court Tuesday, Dec. 30.
The parents alleged the fatal collision was preventable and resulted from careless race operations and defective safety equipment, according to a copy of the complaint reviewed by USA TODAY Sports.
After initially going down on the track, Aidan was conscious and alert as he made attempts to regain his feet, according to the complaint, which states no caution flags or warnings were raised by race operators as the race continued at Mammoth Mountain Motocross.
According to the complaint, Aidan’s jersey and equipment showed visible signs of being struck by at least one other rider, according to the complaint, which says the chest protector Zingg wore during the race was punctured.
Despite efforts to perform life-saving measures on Aidan, he was pronounced dead at Mammoth Hospital later that day, according to the complaint.
According to the electronic confirmation of the filing, the documents submitted to the court by the Zinggs’ attorney will be accepted, partially accepted or rejected by the Clerk of Court. The confirmation provides no timetable for the process to be completed.
A wrongful death lawsuit seeks compensation for surviving relatives based on the economic and emotional impact of the death. A survival action lawsuit seeks compensation for costs the deceased person may have incurred before death and compensation for the deceased person’s conscious pain and suffering from the time of injury to death.
“Most of all, the Zingg family is seeking transparency and accountability wherever it is fair and just,” attorney Kevin Biniazan, representing the family, said in a statement provided to USA TODAY Sports. “If this legal action motivates safer operations of these races and equipment that these riders wear in a way that saves another family from enduring what the Zinggs have endured and will continue to endure, it will have been a success.”
Is Motocross the deadliest sport for youth? An Investigation
Aidan is one of at least 158 children and teens who have died on dirt bikes and at motocross tracks since 2000, according to a USA TODAY Investigation. That makes it the deadliest sport for young people – roughly seven times greater than tackle football.
During the USA TODAY investigation, a spokesperson for the AMA said it has longstanding safety protocols for its sanctioned events and can’t control unaffiliated tracks.
But the lawsuit filed by Aidan’s parents, Robert and Shari, says Mike Burkeen, Deputy Director of Racing for the AMA, was present at Mammoth Motocross June 20-29 and “possessed the responsibility and authority to manage the racing activities to preserve the safety of riders.’’ The races were sanctioned by the AMA.
In addition to the AMA, other defendants named in the lawsuit include 2XP LLC, a California-based company that worked with the AMA to promote the annual amateur races; Alterra Mountain Company U.S. Inc., a hospitality company in Denver that owns Mammoth Mountain; and Revelyst Adventure Sports that does business as Fox Racing and manufactures motocross protective equipment, including the chest protector Aidan wore during the fatal crash, according to the complaint.
The AMA and 2XP, according to the complaint, entered into a joint venture and agreement “to plan,organize, operate, promote, and oversee the motocross racing at Mammoth Motocross.”
The defendants did not immediately respond to requests for comment USA TODAY Sports submitted by phone, text message and email.
Aidan Zingg’s death timeline, according to complaint
The day of the race, Aidan, a prodigy with Kawasaki’s prestigious Green Team program, was participating in the morning 250B class race, according to the complaint. The complaint says Aidan went down after rounding the corner at Turn 9, which was the furthest from the start line where most spectators were located, according to the complaint.
The corner was left unmanned by flaggers, who raise and wave flags to communicate cautions and dangers, including when a rider goes down, according to the complaint. The complaint described that decision to leave the turn unmanned as a, “particularly reckless decision.’’
No caution flags or warnings were raised by race operators when Aidan went down and, according to riders, he was conscious and attempted to regain his feet. He was found later face down on the racetrack.
The race had continued for approximately three more laps before it was stopped, according to the complaint, which says Aidan’s father became alarmed when he did not see his son lap the track with the other riders, according to the complaint.
Making his way to the back of the track, Aidan’s father saw his son on the track, according to the complaint, which says Aidan’s father and others “swarmed’’ to render aid, but Aidan was pronounced dead at Mammoth Hospital later in the day.
The complaint also cited design, construction, and maintenance or some combination thereof, in creating “a dangerous condition at Turn 9 because of a near hairpin turn coming out of a jump and into another.”
“The design, construction, and maintenance of Turn 9 increased the risk of riders crashing into each other while riding or crashing into a rider who had fallen on the track and created a heightened risk of injury by participating in Mammoth Motocross as compared to other motocross races or tracks,’’ according to the complaint.
The AMA and 2XP “coordinated and approved a crowded field of 29 riders’’ who competed in the 250B class race.
Aidan’s parents have demanded a jury trial and are seeking damages, including but not limited to, pain, suffering, and disfigurement and other losses or damages that the decedent sustained or incurred before death, according to the complaint.
Rec Sports
Downtown ballpark, statewide games lead Richmond’s 2026 sports lineup | Richmond Free Press
Richmond will open a new downtown ballpark and host relocated statewide games while the region welcomes back professional golf and NASCAR among a packed calendar of sporting events in 2026.
The Richmond Flying Squirrels will play their first game at CarMax Park on April 7, marking the end of a decades-long effort to replace The Diamond. The 10,000-seat facility cost about $115 million and features a 360-degree concourse, wider seats and a 32-by-115-foot video board. The ballpark will host 69 Flying Squirrels games as well as concerts and festivals throughout the year.
The Virginia Commonwealth Games will move to the Richmond region in 2026 after 10 years in Lynchburg. The multisport event draws athletes of all ages across more than 30 sports at venues in Chesterfield and Henrico counties. More than 310,000 people have participated since the games began 36 years ago. Richmond has committed to hosting the event for three years.
Henrico will host the DIII Champions Classic on Dec. 28-29 at the Henrico Sports & Events Center, a new regular-season showcase featuring past NCAA Division III men’s basketball national champions. The inaugural field includeds Randolph-Macon College, the 2022 national champion; Christopher Newport University, the 2023 champion; Babson College, the 2017 champion; and the University of Scranton, which won titles in 1976 and 1983. The two-day event is designed as a national in-season destination for Division III programs.
The Virginia Sports Hall of Fame will induct six people on April 25 at the Hilton Richmond Hotel & Spa/Short Pump. Former NFL quarterback Michael Vick and former NBA player Grant Hill headline the class. University of Virginia men’s basketball coach Tony Bennett, youth basketball coach Marcellus “Boo” Williams and former WNBA player Kristi Toliver will also be inducted. Businessman Bobby Ukrop will receive the Distinguished Virginian award.
LIV Golf will hold its Virginia tournament May 8-10 at Trump National Golf Club Washington, D.C., in Northern Virginia. The field includes major champions Bryson DeChambeau, Jon Rahm, Brooks Koepka and Phil Mickelson. The event drew large crowds when it debuted at the venue in 2023.
Richmond Raceway will host NASCAR races on Aug. 14-15. The NASCAR Craftsman Truck Series runs Friday night at 7:30 p.m., with the Cook Out 400 Cup Series race scheduled for Saturday evening at 7 p.m. The raceway sold out its 2025 race weekend.
Other events included the 4 Tha Culture Holiday Hoops Classic women’s basketball tournament Nov. 25-28 at the Henrico Sports & Events Center; the U.S. Youth Futsal National Championships, also at the Henrico facility; and the Allianz Richmond Marathon on Nov. 14.
A rendering of an aerial view of CarMax Park, Richmond’s $90 million downtown ballpark opening April 7, 2026. The 10,000-seat stadium will host Flying Squirrels games, concerts and festivals throughout the year. (Photo courtesy Richmond Flying Squirrels )
BIG BEND — Big Bend residents are divided over a proposed youth sports complex that would transform farmland into one of Wisconsin’s largest athletic facilities.
The development would be located along Big Bend Road and Town Line Road in the Waukesha County village of 1,500 people. Developer Eric Weishaar plans to build indoor and outdoor baseball, soccer and lacrosse fields, along with 1,500 parking spots, a hotel, restaurants and retail space.
Breck Athletics Complex
Developer documents show the complex would feature architecture resembling a Colorado mountain town. If approved, the facility aims to become a premier youth sports destination for national tournaments by 2027.
The proposal has created tension among residents. James Schmittinger, who moved to the area for its quiet, rural atmosphere, strongly opposes the plan.
Watch: Big Bend residents split on proposed massive youth sports complex plan
Big Bend residents split on proposed massive youth sports complex plan
“Why Big Bend? Why this location? Pick a location where you don’t have so many residents around,” Schmittinger said. “To see this coming here breaks my heart.”
TMJ4
Schmittinger said he would sell his home if the complex is built, citing concerns about traffic, noise and lighting from nighttime games.
“Those games usually go into nighttime, then you have all these bright lights going on,” Schmittinger said.
Weishaar acknowledged residents’ concerns and said he wants to be a good neighbor.
“We’re actually spending more money on specific lights to minimize the light pollution for the surrounding area,” Weishaar said. “We’re going to have some buffer zones between homes in the area, and we’re doing traffic studies.”
TMJ4
The developer emphasized the economic benefits the complex would bring to the community.
“They’re going to be spending their weekend there, they’re going to be spending their money there, and so when you have all of that, the economic impact is just massive,” Weishaar said.
Not all nearby residents oppose the project. Matthew Welter, whose property could be within 10 feet of the complex, says he’s open to the idea.
“Once I read up on what they’re doing out here, I don’t consider it that bad; it could be a lot worse. It’s not going to be factories, it’s not going to be 100 condos,” Welter said.
TMJ4
The village plans to hold a public hearing next month to discuss the proposal. Village leaders did not respond to requests for comment.
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
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Key Takeaways
- Breck Athletic Complex would include 155,000 square feet of indoor turf for year-round baseball, soccer, and lacrosse training in southeastern Wisconsin
- The 42-acre project features 20+ outdoor fields across baseball, softball, soccer, futsal, and lacrosse
- National tournament operators have committed to 25-30 year lease agreements, according to the developer
- SC Wave, a Milwaukee Wave-affiliated soccer club, is named as a key tenant seeking a permanent home
- A public hearing is scheduled for Jan. 29 before the Big Bend Village Board and Plan Commission
Multi-Sport Destination Planned for Agricultural Land
A proposal to convert 42 acres of farmland in Big Bend, Wisconsin into a regional youth sports destination is advancing through the local approval process. Eric Weishaar, owner and developer of Breck Athletic Complex, presented plans to the Big Bend Plan Commission in November.
The project would require amending the village’s comprehensive plan to change the land designation from Medium Density Residential to Commercial. A joint public hearing between the Village Board and Plan Commission is set for Jan. 29 at 6 p.m. at Village Hall.
“This is going to be the first, really of its kind in the area. It’s going to be the biggest in the area, probably almost in the state,” Weishaar said during the November meeting.
Facility Breakdown and Phased Construction
The development would include six turf baseball fields, a championship baseball field with plaza seating, seven full-size soccer fields, three futsal fields, and four lacrosse fields. The 155,000-square-foot indoor facility would support year-round training across multiple sports.
Supporting amenities include concessions, restrooms, playgrounds, fitness trails, and plazas. The site plan also incorporates commercial outlots along Highway 164 for a craft bar/restaurant, banquet hall, hotel, gas station, and future retail.
Construction is planned across eight phases. Soccer fields would come first, with a potential opening as early as spring 2026 if ground breaks this coming spring. Baseball and softball fields are targeted for spring 2027 to give tournament operators lead time for scheduling.
Long-Term Tenants Already Committed
Weishaar told commissioners that national tournament operators have committed to lease agreements spanning 25 to 30 years. SC Wave, affiliated with the Milwaukee Wave professional soccer organization, is also identified as a key partner.
“They rent places, spaces from all over the place, and they really want to consolidate. They’re actually pretty anxious to announce in their club, hey everybody, we’re going to have a permanent home,” Weishaar said.
The complex is expected to draw teams from outside Wisconsin for weekend-long tournaments, creating demand for nearby lodging and dining.
Community Compatibility a Focus
Developers emphasized that the facility would use modern LED field lighting designed to minimize light spill into nearby residential areas. Tournaments are expected to conclude by 10 or 11 p.m.
“This is not something that is going on all night,” Weishaar said.
The project still requires zoning and site plan approvals. Developers have asked local officials whether the review process can be expedited to meet tenant timelines.
If approved, Breck Athletic Complex would join a growing list of large-scale youth sports facilities positioning themselves as regional tournament destinations. The combination of indoor and outdoor capacity, long-term operator commitments, and adjacent commercial development reflects a model increasingly favored by developers seeking year-round revenue streams.
via: GM Today
photo: Courtesy of Village of Big Bend
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About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
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- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
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- Sports technology and data analytics innovation
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- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
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About Play Up Partners
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Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
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Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
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We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.
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23 عاما من الفضائح السياسية والجنسية منذ انقلاب حمد بن خليفة.. استغلال الفتيات الصغيرات في الدعارة.. ضبط ابنة رئيس وزراء قطر خلال ممارستها لجنس الجماعي.. ملامح الحكم تتخبط بين المنفي وتدخلات النساء
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23 عاما من الفضائح السياسية والجنسية منذ انقلاب حمد بن خليفة.. استغلال الفتيات الصغيرات في الدعارة.. ضبط ابنة رئيس وزراء قطر خلال ممارستها لجنس الجماعي.. ملامح الحكم تتخبط بين المنفي وتدخلات النساء
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