NIL

Everyone caught up to Oregon’s business model. Can Ducks win it all in a world they pioneered?

Published

5 days ago

December 18, 2025

After decades of milestone wins on its climb to college football powerhouse status, Oregon found itself on the other side of a signature victory this season.

As Indiana celebrated on the Ducks’ home field on Oct. 11, an Oregon staffer shook the hand of a Hoosiers assistant coach and congratulated him on a 30-20 win that helped validate IU as a national championship contender.

“We’re hard to beat,” the Oregon staffer said.

No doubt. Since joining the Big Ten last year, the Ducks are 17-1 in conference play and 24-2 overall, with a league title in their debut season. Since 2010, Oregon is tied for fifth in the nation in victories with Oklahoma at 161. Only Alabama, Ohio State, Clemson and Georgia have more.

“We’ve been building to a standard of what winning football looks like, regardless of conference,” head coach Dan Lanning said this week.

After the Ducks spent years breaking through barriers that previously required something akin to birthright status for entry, college football has met them where they are. Adaptability and innovation are cornerstones of the Oregon brand, so of course, no school was better prepared to succeed when NCAA amateurism crumbled and the ability to effectively pay players became a necessity for programs that aspire to win national championships.

Oregon football has never been better, but the Ducks are no longer college football’s gate-crashers.

“There’s been some great stories in college football, but it’s even harder to stay there, and (the Ducks) have found a way to stay there,” said Craig Pintens, who was a high-ranking administrator at Oregon from 2011 through ’18 before becoming athletic director at Loyola Marymount.

In this year’s College Football Playoff, Indiana, Texas Tech and Ole Miss are the new-money climbers, no longer constrained by their histories.

The Ducks? Heading into a first-round home game against 12th-seeded James Madison on Saturday, they are just another team trying to win a championship.

Well, maybe not just another team.

You see, Oregon is not quite a member of the establishment class, either. It has a lot more in common with Ohio State, Georgia, Oklahoma, Alabama and Miami these days than with the Hoosiers, Red Raiders and Rebels — with one notable exception.

That first group has combined for 13 national titles since 2000 and 34 in college football’s poll era, dating to 1936.

The Ducks are still seeking their first.

“They’ve built the entire sundae at this point,” Pintens said. “It’s just a matter of putting that cherry on the top. And it is inevitable. It’s going to happen.”

College football has never cultivated upward mobility. Past success is the best predictor of future success. Lineage and tradition are prized commodities.

The schools at the top of the food chain tend to stay there — or have an easier time getting back when they slip. Those toward the bottom generally get stuck.

There are outliers. Nebraska looks as if it may never recreate the glory days of the 1970s, ’80s and ’90s. Clemson went from good to elite under Dabo Swinney, but that era of dominance is increasingly looking like a moment in time rather than a permanent change.

And then there’s Oregon, the most obvious exception that proves the rule.

The Ducks didn’t have USC’s Heritage Hall, a shrine to a program that claims 11 national titles and eight Heisman winners. They didn’t have Touchdown Jesus, Notre Dame’s iconic monument to the program’s essential place in the history of college football.

“We didn’t have the kinds of things that Ohio State and Texas and all these legacy programs had, but we did feel like we had a chance,” former Oregon athletic director Pat Kilkenny said.

The first baby step toward Oregon shedding its history came in Shreveport, La., of all places, with quarterback Bill Musgrave leading coach Rich Brooks’ Ducks to a victory in the program’s first postseason game in 26 years, the 1989 Independence Bowl against Tulsa.

The mid-1990s featured trips to the Rose and Cotton bowls that signaled progress but also showed the Ducks still had a long way to go: Oregon lost those games to Penn State and Colorado by a combined score of 76-26.

Nike co-founder and Oregon alum Phil Knight’s involvement and investment in the program brought a grander vision in the early 2000s. Why not put up a billboard in Times Square to promote quarterback Joey Harrington as a Heisman Trophy contender in 2001?

“I think our optimism was more about Holiday Bowl and Top 25,” said Kilkenny, an Oregon native. “But somebody like Phil Knight gets involved, that doesn’t work for him. He doesn’t want to do anything unless he can be the best.”

Oregon football had no distinguishing characteristics, so Knight helped create them.

With Nike’s help, Oregon made uniforms a differentiator in recruiting, unveiling a fresh look almost weekly.

“Being fashion-progressive isn’t exactly indicative of a strong football program, but (Knight) saw it as brand-building,” Kilkenny said.

The Ducks were on the front end of the spread offense revolution under coach Mike Bellotti, then promoted Chip Kelly to head coach and changed the way the game was played by optimizing fast-paced football.

When the facilities arms race was escalating, Oregon built its so-called Death Star, a tinted-glass fortress with a barber shop, sleep pods and tech-integrated lockers. The $68 million Hatfield-Dowlin Complex, funded largely by Knight, opened in 2013.

The Ducks reached the national championship game in 2010 and 2014, losing each time.

They haven’t been back since, which suggests the ascent has stalled. That’s not the case. Through a whirlwind of coaching changes from Kelly’s successor, Mark Helfrich, to Willie Taggart to Mario Cristobal to Lanning in the span of only seven years, Oregon was still progressing.

“I think they’ve built a tremendous culture, and that culture has turned over through multiple coaches,” said Pintens, who credits his former boss, athletic director Rob Mullens, with overseeing the continued growth at Oregon.

Even with Knight’s backing, Oregon is not among the top revenue-generating programs in college football.

“Oregon is not as resourced as some of the other top powers in college football,” Pintens said. “They lack a population base. They don’t play in a huge stadium.”

Autzen Stadium’s gameday experience is one of the best in the country, but the place seats about 56,000, about half the capacity of the largest stadiums in the Big Ten and SEC.

When Oregon spends, it spends on what matters most.

“If you want to be a top-10 team in college football, you better be invested in winning,” Oregon’s Dan Lanning said earlier this season in response to then-Oklahoma State coach Mike Gundy’s comments about how much the Ducks’ roster costs. “We spend to win.”

In 2020, the NCAA lifted its ban on paying college athletes for their name, image and likeness. Quickly, those deals became a proxy for paying players, and Oregon was again an early adopter. Founded by Knight and other prominent donors, Division Street quickly became one of college football’s most well-run NIL collectives, groups that pool funds from boosters to license players’ rights.

Taggart and then Cristobal had already changed the nature of Oregon recruiting, turning the school into a destination for blue-chippers, despite the school’s limited number of those prospects within its geographic footprint.

Lanning was hired away from Georgia to keep that going in 2021. His ability to embrace a more transactional form of recruiting while still establishing a winning culture has allowed Oregon to narrow the gap between itself and the likes of Ohio State and Georgia.

NIL has been “an equalizing force,” Pintens said.

“You could have better facilities, you could have better coaching, better everything, but at the end of the day, if you don’t have any dollars to support that, it’s going to be really difficult to put together a team,” he said.

The transformation that took Oregon decades is happening much faster elsewhere, as paying players spreads talent around and gives the traditional have-nots a chance to become haves.

“The historical programs that weren’t able to compete, it did give them a chance to put a little jet propulsion into their football program, if that’s where they chose to invest,” Kilkenny said.

Fourth-seeded Big 12 champion Texas Tech, with a roster backed by billionaire booster Cody Campbell that reportedly cost more than $28 million, this season won its first outright conference title since 1955.

In the SEC, sixth-ranked Ole Miss has effectively mobilized its resources with the Grove Collective and ripped off three straight double-digit victory campaigns while LSU and Florida (with a combined six national titles) fired their head coaches this season.

In the Big Ten, Indiana, which started the year having lost more games than any other major college football program, has turned unprecedented investment into an unfathomable turnaround under coach Curt Cignetti. The Hoosiers kept rolling after the win in Eugene, knocked off Ohio State in the conference title game, and enter the Playoff as the No. 1 team in the country, boasting the program’s first Heisman Trophy winner in quarterback Fernando Mendoza. The Ducks are no longer the disruptors.

“The willingness and the belief in taking what had been done and saying, OK, we can be No. 1,” Kilkenny said. “We can win it all, and we can be a national brand, that has all happened.”

Oregon’s challenge now is not just to check the last box on the resume and join the blue bloods once and for all but to keep the new wave of gate-crashers from jumping ahead of them in line on the way to the top of the mountain.

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College Football Playoff team has ‘significant interest’ in 4,000-yard QB

Published

28 minutes ago

December 23, 2025

Your Sports Nation

Indiana’s rise from perennial Big Ten bottom feeders into national title contenders has been one of college football’s most compelling stories in 2025.

Under second-year head coach Curt Cignetti, the Hoosiers finished the regular season undefeated at 13-0, captured the program’s first Big Ten title since 1967, and earned the No. 1 seed in the College Football Playoff.

Quarterback Fernando Mendoza capped the breakthrough season by winning the school’s first-ever Heisman Trophy, throwing for 2,980 yards with 33 touchdown passes and a 71.5% completion rate that helped propel Indiana into national contention.

That success now intersects with a separate transfer-cycle storyline: North Texas quarterback Drew Mestemaker, the FBS passing leader (4,129 yards, 31 touchdowns, 70.2% completion rate), is likely to enter the transfer portal when the window opens in January.

On a December 19 episode of “College Football Insiders,” CBS Sports’ Chris Hummer connected the dots.

“He can be somebody you can build your program around for multiple years,” Hummer said. “I’ve heard the same about Indiana. I think they do have a significant interest in Drew Mestemaker, and I think he would be a really good fit for their system.”

North Texas Mean Green quarterback Drew Mestemaker. — North Texas Mean Green quarterback Drew Mestemaker (17) throws a pass against Army | Danny Wild-Imagn Images

Mestemaker is a former walk-on who emerged as the nation’s passing leader this season as a redshirt freshman, posting multiple 300-yard performances and a 608-yard outing in North Texas’ 54–20 win over Charlotte, a game that set single-game passing yardage records for both the school and the American Athletic Conference.

His breakout year earned him the Burlsworth Trophy, American Athletic Conference Offensive Player of the Year honors, and first-team All-American recognition.

There are clear reasons the fit is being discussed publicly.

Indiana has demonstrated a clear willingness to use transfers to accelerate competitiveness, most notably with Kurtis Rourke’s arrival as a graduate transfer in 2024, followed by Mendoza’s move from Cal.

Both quarterbacks produced elite statistical seasons that propelled the Hoosiers to winning campaigns.

If Mendoza ultimately declares for the 2026 NFL Draft, which is widely expected, Indiana would need either an internal successor or a portal option who can step in at Power-5 level speed.

Mestemaker’s profile checks several boxes: production, track record under a pro-style system, and remaining eligibility.

NIL

Adam Breneman Highlights Why College Football Will Fail Under Greg Sankey’s Leadership Amid Transfer Portal, NIL Issues

Published

1 hour ago

December 22, 2025

Your Sports Nation

Former Penn State tight end Adam Breneman, on the Will Ventures podcast, revealed his true feelings on the current landscape of college football and the implications of the decisions made by some leaders in the game.

Breneman, on his podcast appearance, highlighted how no one’s actually in charge of college football, whilst also strongly advocating for a college football commissioner.

“No one’s actually in charge of college football. We need a college football commissioner”, Breneman stated on the podcast.

Despite college football not having a designated commissioner, SEC commissioner Greg Sankey is one of the most powerful college football figures and is often touted to be in charge of college football as a whole.

Breneman further revealed that Sankey is also in charge of other sports like golf, diving, lacrosse, and men’s & women’s basketball, stating that college football needs a commissioner who will make decisions for the betterment of college football, implying that it’s tough to do that while you have other things on your plate.

“Greg Sankey is also in charge of golf and swimming and diving and men’s basketball and women’s basketball and lacrosse has to make the best decisions for those sports as well. No one’s actually in charge of college football”, Breneman highlighted.

“We need a college football commissioner who actually is in charge of college football and can make decisions for college football because what’s best for college football is not what’s best for men’s basketball”, he further elaborated.

The former ASU tight end coach’s comments come on the backdrop of college football going through a turbulent period as far as player transfers, NIL issues, and the overall backlash the playoff committee is facing as far as the selection of the 2025 playoff teams is concerned.

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Greg Sankey Pushes for Expansion to a 16-Team College Football Playoff

Sankey recently appeared on The Rich Eisen Show this December, emphasizing the need to adopt a 16-team playoff format, potentially moving away from the current 12-team format, while also keeping in mind other conferences and their playoff qualification, which was a point of contention amongst analysts and fans alike.

Meanwhile, the college football portal, which is set to officially open in January 2026, has already seen a record number of entries, with the likes of star QBs like DJ Lagway and Dylan Raiola entering, potentially fueled by NIL incentives.

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball!

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Major college football program loses 15 players to transfer portal

Published

2 hours ago

December 22, 2025

Your Sports Nation

USC defensive tackle Devan Thompkins, a 6-5, 290-pound veteran who started 12 games in 2025, announced his intention to enter the NCAA transfer portal on December 17.

Thompkins finished the 2025 season with 31 combined tackles (18 solo), three sacks, two pass breakups, and a forced fumble; across three seasons at USC, he compiled 56 total tackles (32 solo), 4.5 sacks, and five pass breakups.

Those figures made him one of the more productive interior linemen on a unit that struggled at times but improved to finish ranked and bowl-eligible.

USC closed the 2025 regular season 9–3 (7–2 Big Ten) and will face TCU in the Valero Alamo Bowl on December 30, a season that left the program ranked inside the top 25 (No. 16) but short of College Football Playoff contention.

The Trojans’ record and bowl bid reflect progress under head coach Lincoln Riley while also exposing lingering gaps across the roster.

Those gaps have since been amplified, as Thompkins’ departure brings USC’s total number of players set to test the transfer market to 15.

Southern California Trojans head coach Lincoln Riley. — Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against the Northwestern Wildcats during the second half at the Los Angeles Memorial Coliseum. | Gary A. Vasquez-Imagn Images

The list of known departures is sizable and spread across position groups.

According to 247Sports, the 15 players who have announced portal entries include: WR DJ Jordan, RB Bryan Jackson, CB Braylon Conley, DE Gus Cordova, OL Makai Saina, S Steve Miller, LB Matai Tagoa‘i, DL Carlon Jones, S Anthony Beavers Jr., OL Micah Banuelos, LB Garrison Madden, RB Harry Dalton, WR Prince Strachan, TE Walker Lyons, and Thompkins.

That grouping hits starters across the trenches, secondary, and skill positions — areas that will require immediate replacements via the portal, incoming freshmen, and retained depth.

After a successful five-year run at Oklahoma from 2017 to 2021, Riley took over as USC’s head coach in November 2021 and has delivered steady results built on quarterback development, high-powered offenses, and aggressive recruiting, highlighted by USC securing the No. 1-ranked 2026 recruiting class.

The current exodus provides the latest test for Riley as USC works to build toward a stronger Big Ten finish in 2026.

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Joey McGuire Compares Oregon to Texas Tech Amid Increased NIL Spending

Published

3 hours ago

December 22, 2025

Your Sports Nation

Texas Tech Red Raiders Joey McGuire college football playoff oregon ducks dan lanning phil knight NIL booster cody campbell — Dec 6, 2025; Arlington, TX, USA; Texas Tech Red Raiders head coach Joey McGuire celebrates with the Big 12 Championship trophy after the game against the BYU Cougars at AT&T Stadium. | Kevin Jairaj-Imagn Images

Oregon Ducks Nike co-founder Phil Knight world headquarters Beaverton Dante Moore Dan Lanning Shoe Duck Elliott Hill — Dec 6, 2025; Arlington, TX, USA; Texas Tech Red Raiders head coach Joey McGuire celebrates with the Big 12 Championship trophy after the game against the BYU Cougars at AT&T Stadium. | Kevin Jairaj-Imagn Images

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65-year-old college football coach surges as candidate to replace Sherrone Moore at Michigan

Published

4 hours ago

December 22, 2025

Your Sports Nation

The last of the Power Four college football head coaching openings remains available at Michigan.

The Wolverines decided to part ways with head coach Sherrone Moore on Dec. 10 due to inappropriate relations with a staffer. Michigan had its sights set on Alabama head coach Kalen DeBoer, Arizona State head coach Kenny Dillingham and Washington head coach Jedd Fisch.

Though nothing was made official, Fisch was the first to bow out of the race. Alabama’s College Football Playoff victory over Oklahoma eliminated DeBoer from the conversation, and Dillingham inked an extension with Arizona State on Saturday.

With all of those candidates off the board, one who has emerged in the next round is current Wolverines interim Biff Poggi. The interim said he had been interviewed for the job on multiple occasions this offseason.

Biff Poggi says he’s had multiple interviews for Michigan’s HC position. He also has some blunt words about the program’s shortcomings under Sherrone Moore, calling Michigan a “malfunctioning organization.”

“Everything that happens in this building has to be reevaluated.”

— Austin Meek (@byAustinMeek) December 22, 2025

Poggi began his college football coaching career as an assistant with stops at Brown, Temple and the Citadel in the late 1980s. He coached at his high school alma mater, The Gilman School, as an offensive coordinator and offensive line coach from 1988 to 1995. He spent the next 20 seasons as Gilman’s head coach before returning to the college ranks.

The now 65-year-old spent two prior stints with the Wolverines under Jim Harbaugh. He worked as an analyst with the 2016 team and served as Michigan’s associate head coach in 2021 and 2022.

Poggi was hired away from Michigan to succeed Will Healy as Charlotte’s next head coach in the 2023 offseason. The 49ers were 3-9 in Poggi’s first year at the helm, tying for eleventh place in the American Athletic Conference.

After a 3-7 start to the 2024 season, Charlotte decided to part ways with Poggi. The 49ers hired Tim Albin as his replacement for 2025.

This will not be the first time Poggi has served as the Wolverines’ interim head coach. He was the interim for Michigan’s games against Central Michigan and Nebraska.

The Wolverines accepted an invitation to the Citrus Bowl at Camping World Stadium in Orlando, Florida. No. 18 Michigan (9-3, 7-2) will face No. 13 Texas (9-3, 6-2) on Dec. 31 (3 p.m. EST, ABC).

Biff Poggi at the 2025 Michigan spring football game. — Michigan associate head coach Biff Poggi watches a play during the first half of the spring game | Junfu Han / USA TODAY NETWORK via Imagn Images

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Bob Chesney’s Immediate To-Do List at UCLA

Published

5 hours ago

December 22, 2025

Your Sports Nation

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Bob Chesney was hired at UCLA at the beginning of December, with the official announcement released Dec. 6th.

He spent two whirlwind days — Dec. 8th-10th — in Westwood for his introductory press conference and a few other media moments.

He then spent most of his time back in Harrisonburg, Virginia, preparing his James Madison team to face Oregon in the first round of the College Football Playoffs.

On Saturday, the Dukes lost, valiantly, to Oregon, 51–34. That ended the JMU season and Chesney’s coaching tenure there.

And the Bob Chesney era at UCLA begins.

Of course, the coach was doing UCLA-related things for the past three weeks, but now he’ll be fully focused and engaged as UCLA’s new coach.

What to do, what to do?

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