NIL
Everyone caught up to Oregon’s business model. Can Ducks win it all in a world they pioneered?
After decades of milestone wins on its climb to college football powerhouse status, Oregon found itself on the other side of a signature victory this season.
As Indiana celebrated on the Ducks’ home field on Oct. 11, an Oregon staffer shook the hand of a Hoosiers assistant coach and congratulated him on a 30-20 win that helped validate IU as a national championship contender.
“We’re hard to beat,” the Oregon staffer said.
No doubt. Since joining the Big Ten last year, the Ducks are 17-1 in conference play and 24-2 overall, with a league title in their debut season. Since 2010, Oregon is tied for fifth in the nation in victories with Oklahoma at 161. Only Alabama, Ohio State, Clemson and Georgia have more.
“We’ve been building to a standard of what winning football looks like, regardless of conference,” head coach Dan Lanning said this week.
After the Ducks spent years breaking through barriers that previously required something akin to birthright status for entry, college football has met them where they are. Adaptability and innovation are cornerstones of the Oregon brand, so of course, no school was better prepared to succeed when NCAA amateurism crumbled and the ability to effectively pay players became a necessity for programs that aspire to win national championships.
Oregon football has never been better, but the Ducks are no longer college football’s gate-crashers.
“There’s been some great stories in college football, but it’s even harder to stay there, and (the Ducks) have found a way to stay there,” said Craig Pintens, who was a high-ranking administrator at Oregon from 2011 through ’18 before becoming athletic director at Loyola Marymount.
In this year’s College Football Playoff, Indiana, Texas Tech and Ole Miss are the new-money climbers, no longer constrained by their histories.
The Ducks? Heading into a first-round home game against 12th-seeded James Madison on Saturday, they are just another team trying to win a championship.
Well, maybe not just another team.
You see, Oregon is not quite a member of the establishment class, either. It has a lot more in common with Ohio State, Georgia, Oklahoma, Alabama and Miami these days than with the Hoosiers, Red Raiders and Rebels — with one notable exception.
That first group has combined for 13 national titles since 2000 and 34 in college football’s poll era, dating to 1936.
The Ducks are still seeking their first.
“They’ve built the entire sundae at this point,” Pintens said. “It’s just a matter of putting that cherry on the top. And it is inevitable. It’s going to happen.”
College football has never cultivated upward mobility. Past success is the best predictor of future success. Lineage and tradition are prized commodities.
The schools at the top of the food chain tend to stay there — or have an easier time getting back when they slip. Those toward the bottom generally get stuck.
There are outliers. Nebraska looks as if it may never recreate the glory days of the 1970s, ’80s and ’90s. Clemson went from good to elite under Dabo Swinney, but that era of dominance is increasingly looking like a moment in time rather than a permanent change.
And then there’s Oregon, the most obvious exception that proves the rule.
The Ducks didn’t have USC’s Heritage Hall, a shrine to a program that claims 11 national titles and eight Heisman winners. They didn’t have Touchdown Jesus, Notre Dame’s iconic monument to the program’s essential place in the history of college football.
“We didn’t have the kinds of things that Ohio State and Texas and all these legacy programs had, but we did feel like we had a chance,” former Oregon athletic director Pat Kilkenny said.
The first baby step toward Oregon shedding its history came in Shreveport, La., of all places, with quarterback Bill Musgrave leading coach Rich Brooks’ Ducks to a victory in the program’s first postseason game in 26 years, the 1989 Independence Bowl against Tulsa.
The mid-1990s featured trips to the Rose and Cotton bowls that signaled progress but also showed the Ducks still had a long way to go: Oregon lost those games to Penn State and Colorado by a combined score of 76-26.
Nike co-founder and Oregon alum Phil Knight’s involvement and investment in the program brought a grander vision in the early 2000s. Why not put up a billboard in Times Square to promote quarterback Joey Harrington as a Heisman Trophy contender in 2001?
“I think our optimism was more about Holiday Bowl and Top 25,” said Kilkenny, an Oregon native. “But somebody like Phil Knight gets involved, that doesn’t work for him. He doesn’t want to do anything unless he can be the best.”
Oregon football had no distinguishing characteristics, so Knight helped create them.
With Nike’s help, Oregon made uniforms a differentiator in recruiting, unveiling a fresh look almost weekly.
“Being fashion-progressive isn’t exactly indicative of a strong football program, but (Knight) saw it as brand-building,” Kilkenny said.
The Ducks were on the front end of the spread offense revolution under coach Mike Bellotti, then promoted Chip Kelly to head coach and changed the way the game was played by optimizing fast-paced football.
When the facilities arms race was escalating, Oregon built its so-called Death Star, a tinted-glass fortress with a barber shop, sleep pods and tech-integrated lockers. The $68 million Hatfield-Dowlin Complex, funded largely by Knight, opened in 2013.
The Ducks reached the national championship game in 2010 and 2014, losing each time.
They haven’t been back since, which suggests the ascent has stalled. That’s not the case. Through a whirlwind of coaching changes from Kelly’s successor, Mark Helfrich, to Willie Taggart to Mario Cristobal to Lanning in the span of only seven years, Oregon was still progressing.
“I think they’ve built a tremendous culture, and that culture has turned over through multiple coaches,” said Pintens, who credits his former boss, athletic director Rob Mullens, with overseeing the continued growth at Oregon.
Even with Knight’s backing, Oregon is not among the top revenue-generating programs in college football.
“Oregon is not as resourced as some of the other top powers in college football,” Pintens said. “They lack a population base. They don’t play in a huge stadium.”
Autzen Stadium’s gameday experience is one of the best in the country, but the place seats about 56,000, about half the capacity of the largest stadiums in the Big Ten and SEC.
When Oregon spends, it spends on what matters most.
“If you want to be a top-10 team in college football, you better be invested in winning,” Oregon’s Dan Lanning said earlier this season in response to then-Oklahoma State coach Mike Gundy’s comments about how much the Ducks’ roster costs. “We spend to win.”
In 2020, the NCAA lifted its ban on paying college athletes for their name, image and likeness. Quickly, those deals became a proxy for paying players, and Oregon was again an early adopter. Founded by Knight and other prominent donors, Division Street quickly became one of college football’s most well-run NIL collectives, groups that pool funds from boosters to license players’ rights.
Taggart and then Cristobal had already changed the nature of Oregon recruiting, turning the school into a destination for blue-chippers, despite the school’s limited number of those prospects within its geographic footprint.
Lanning was hired away from Georgia to keep that going in 2021. His ability to embrace a more transactional form of recruiting while still establishing a winning culture has allowed Oregon to narrow the gap between itself and the likes of Ohio State and Georgia.
NIL has been “an equalizing force,” Pintens said.
“You could have better facilities, you could have better coaching, better everything, but at the end of the day, if you don’t have any dollars to support that, it’s going to be really difficult to put together a team,” he said.
The transformation that took Oregon decades is happening much faster elsewhere, as paying players spreads talent around and gives the traditional have-nots a chance to become haves.
“The historical programs that weren’t able to compete, it did give them a chance to put a little jet propulsion into their football program, if that’s where they chose to invest,” Kilkenny said.
Fourth-seeded Big 12 champion Texas Tech, with a roster backed by billionaire booster Cody Campbell that reportedly cost more than $28 million, this season won its first outright conference title since 1955.
In the SEC, sixth-ranked Ole Miss has effectively mobilized its resources with the Grove Collective and ripped off three straight double-digit victory campaigns while LSU and Florida (with a combined six national titles) fired their head coaches this season.
In the Big Ten, Indiana, which started the year having lost more games than any other major college football program, has turned unprecedented investment into an unfathomable turnaround under coach Curt Cignetti. The Hoosiers kept rolling after the win in Eugene, knocked off Ohio State in the conference title game, and enter the Playoff as the No. 1 team in the country, boasting the program’s first Heisman Trophy winner in quarterback Fernando Mendoza. The Ducks are no longer the disruptors.
“The willingness and the belief in taking what had been done and saying, OK, we can be No. 1,” Kilkenny said. “We can win it all, and we can be a national brand, that has all happened.”
Oregon’s challenge now is not just to check the last box on the resume and join the blue bloods once and for all but to keep the new wave of gate-crashers from jumping ahead of them in line on the way to the top of the mountain.
The Oregon Ducks are coming off of a 51-34 win over the James Madison Duke at Autzen Stadium on Saturday in the first round of the College Football Playoff.
The Ducks now advance to face the No. 4 Texas Tech Red Raiders in the CFP Quarterfinals at the Orange Bowl in Miami, FL. on Jan. 1, but two more members of the Oregon secondary won’t be in attendance.
Per reports from On3’s Hayes Fawcett, Oregon cornerback Sione Laulea is entering the portal and won’t be with the team for the rest of the CFP. Joining him in the portal will be Oregon safety Kingston Lopa, who will have three years of eligibility left. He also won’t be with the Ducks during what hopes to be a run to the National Championship.
Laulea, who arrived to Eugene before the 2024 season, was the top JUCO cornerback prospect out of San Mateo College headed into his first year at Oregon.
Sione Laulea Chose Oregon for Development
He told the media before this season that he chose the Ducks because he thought it was the best fit for him from a developmental standpoint.
“I transferred from junior college, and the biggest fit for me was just development, because I feel like I used two years, so with two years left in eligibility, I feel like I had to make the most out of my two years,” he said. “So the place that was going to develop me the most and where I fit most in the scheme, and I felt like this was a place, especially with the coaching staff, with Tosh (Lupoi) being such an aggressive caller, and (Chris Hampton) as a secondary coach.”
“I feel like it’s been great,” he continued. “As you guys know, there’s not a lot of experience in our back end, specifically the corner room, but there’s some dogs either way, whether we touch the field or not. You can see it clearly in practice that everyone’s making plays on the ball, and it’s pretty much neck and neck.”
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However, things never quite worked out for Laulea. He appeared in 10 games with Oregon while posting just 10 total tackles (five solo), three pass breakups and one pick. His only interception as a Duck came in the 38-9 win over No. 20 Illinois last season.
As for Lopa, he arrived to Oregon as a four-star prospect in the 2024 recruiting class out of Grant Union in Sacramento, CA.
He received some notable praise from Oregon head coach Dan Lanning during the spring.
“It’s just what he does every day in practice. You know, the part that we get to see, and Kingston to be an unbelievable player for us. You know, he’s had a really good spring so far. But you know, he earned those moments by what he did in practice,” Lanning said.
Lopa appeared in 13 games this season while posting 12 total tackles and one pass breakup.
Florida wide receiver Naeshaun Montgomery is planning to enter the NCAA Transfer Portal, On3 has learned. He caught three passes for 26 yards in 2025.
Montgomery played high school football at Miami Central (West Palm Beach, FL), where he was a four-star prospect. He was the No. 262 overall recruit in the 2025 cycle, according to the Rivals Industry Ranking, a weighted algorithm that complies all major recruiting media services.
He had a bunch of different premier programs interested in his services as a recruit. We’ll see who comes calling this time around for the wide receiver.
To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
More on Naeshaun Montgomery, NCAA Transfer Portal
Meanwhile, the NCAA Division I Administrative Committee passed dates for the one-time-only college football transfer portal back earlier in October. As it stands, the 2025-26 college football transfer portal will last 15 days. It’ll span Jan. 2 to Jan. 16, the NCAA announced.
Moving forward, the entire Division I football notification of transfer windows is slated for Jan 2-16. As has been the previous standard, athletes on College Football Playoff teams still playing would have 5 days beginning the day after their team’s final game to enter the transfer portal.
Additionally, players have 15 days to enter the portal, but they’re not under a deadline to commit when they enter. Traditionally, the deadline for committing is how late a school can enroll a player through admissions.
One caveat is that if a head coach is fired, the transfer portal will not open for players immediately. The NCAA revealed that moving forward, players will only have 15 days to enter the portal after a coaching change, instead of the former allocation of 30 days. Players will also have to wait five days after a new coach is hired or announced.
Finally, graduate transfers also cannot enter the transfer portal until Jan. 2 with the new one-time-only portal window. All these new guidelines are bound to shake things up, but the transfer portal will still remain as interesting and entertaining as ever.
Dec. 22, 2025, 5:00 a.m. ET
- Some Tennessee football players are expected to negotiate for higher NIL pay after strong performances in the 2025 season.
- Since July, schools can directly pay athletes through revenue sharing, in addition to third-party NIL deals.
- Players who have likely increased their value include DeSean Bishop, Braylon Staley, and several standout freshmen.
- NIL negotiations have become a regular part of the college football calendar, influencing player decisions on transfers and the NFL draft.
Some Tennessee football players will negotiate a raise in NIL pay after overperforming in the 2025 season.
Those discussions have become part of the college football calendar in this era of frequent player movement, and money is a driving force in big decisions.
Negotiations likely started long before No. 23 Tennessee (8-4) plays Illinois (8-4) in the Music City Bowl on Dec. 30 (5:30 p.m. ET, ESPN). And they’ll continue when the transfer portal opens on Jan. 2.
The top players with eligibility remaining consider declaring for the 2026 NFL Draft. Some players consider testing the transfer market by entering the portal. And overperforming players hope to cash in with a pay raise from their school.
Since July, schools have been allowed to pay athletes directly with revenue shares, essentially a royalty for use of their name, image and likeness. Players can earn additional money in third-party NIL pay from collectives, corporations and business owners.
Some players get raises. Other players get pay cuts.
Schools pay players directly under a salary cap of sorts. The payroll works out to about $13.5 million for each college football team, or approximately $170,000 per scholarship player. Those distributions and payroll strategies vary between teams.
And third-party NIL pay can double the earnings of the best players.
None of that payroll information is available to the public, which means it’s impossible to know whether a player is overpaid, underpaid or fairly paid. But it’s reasonable to believe their pay corresponds to their projected level of play.
And if they exceed those expectations, a raise is in order. With that being said, let’s take an educated guess at which players have increased their value.
DeSean Bishop
No Tennessee player has increased his value over the past year as much as running back DeSean Bishop. In January, the former Karns High standout was promoted from walk-on to scholarship player. That likely didn’t come with a big NIL payday because he wasn’t even a starter yet.
But Bishop earned that scholarship, and then some, in the 2025 season. He was named All-SEC second team after rushing for 983 yards and 14 TDs in the regular season. If Bishop wasn’t paid NIL this season, he certainly will next season. And if he was paid this season, it likely didn’t align with an all-conference season.
Braylon Staley
Braylon Staley showed promise heading into the 2025 season, but he was unproven. That quickly changed when he played well in UT’s biggest games and earned SEC Freshman of the Year with 64 receptions, 806 yards and six TDs.
UT may have already paid Staley a solid NIL amount. After all, he was a four-star recruit and top 100 player coming out of high school. But it’s doubtful that Staley was paid like one of the SEC’s top receivers, which he clearly now is.
Wendell Moe
This one is debatable, but leverage could come into play. Wendell Moe was a solid pick-up in the portal in 2025, but he turned into an AP All-SEC performer.
It’s difficult to predict how much UT paid Moe in the 2025 season without knowing the transfer market for his position. If he was coveted by multiple teams, Moe may have been paid well and simply played to that level.
But now Moe has proven to be a good SEC offensive lineman and potential NFL draft prospect. That could land him at least a moderate NIL raise to return in 2026.
Jesse Perry
In the 2024 class, offensive lineman Jesse Perry was rated fifth among five offensive linemen signed by Tennessee, according to 247Sports Composite. He was a three-star recruit.
NIL pay doesn’t always correspond to recruit ratings. But Perry’s moderate grades indicate that he had to prove his value on the field before earning a notable NIL check.
Perry did that in the 2025 season. He started 11 games, including seven at right tackle and four at right guard, and earned Freshman All-America honors.
Granted, his future NIL pay will depend on whether he’s a surefire starter or a versatile backup, but Perry is certainly in a stronger position than a year ago.
Ty Redmond
Like Perry, cornerback Ty Redmond probably entered the 2025 season with a low NIL value and had to prove himself. In the 2025 class, Redmond was rated fourth among five defensive backs signed by Tennessee, according to 247Sports Composite. He was a three-star recruit.
But Redmond, after some early growing pains, turned into a promising young cornerback. He was an All-SEC third-team selection and Freshman All-SEC performer. He tied for the SEC lead with 13 passes defended and led the Vols with three interceptions.
Regardless of what Redmond earned in 2025, he is in a stronger position after his freshman season.
Jordan Ross
This one is more speculative than the rest on this list. After all, edge rusher Jordan Ross was a five-star signee in the 2024 class, so he may already command high pay in NIL money based on his recruit rating.
That being said, Ross is on this list because of his play, his position and his perceived essential status in new defensive coordinator Jim Knowles’ defensive scheme. Knowles values edge rushers, and Ross is UT’s most dynamic.
Before being slowed by injuries, Ross showed flashes as a playmaker in the mold of former UT edge rushers Byron Young, James Pearce and Joshua Josephs. He had three tackles-for-loss, 1.5 sacks, six quarterback hurries, one fumble recovery and one forced fumble.
Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
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The No. 10 seed Miami Hurricanes defeated the No. 7 Texas A&M Aggies 10-3 in the first round of the College Football Playoff. It was a defensive battle, ultimately decided by a late fourth-quarter score and red-zone interception by Miami.
With the score tied at 3 and 1 minute, 44 seconds left in the game, Hurricanes wide receiver Malachi Toney scored on an 11-yard touchdown pass thrown by quarterback Carson Beck.
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Up next for the Hurricanes is a Goodyear Cotton Bowl Classic matchup against the No. 2 Ohio State Buckeyes. It’s an uphill battle, as ESPN’s matchup predictor gives the Hurricanes a 29.5% chance of winning.
Miami Hurricanes wide receiver Malachi Toney (10).© Robert Myers-Imagn Images
Before his heroic performance, though, the wide receiver revealed an exciting Name, Image and Likeness (NIL) update. In a joint Instagram post, Toney revealed a new NIL partnership with Hellstar, a popular clothing brand that has a sports training component.
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“We are so proud to announce our first Hellstar Sports College Athlete NIL signing – Malachi Toney🌟.,” the post caption read. “We had the privilege to coach @malitoney10 while he was apart of our high school 7 on 7 program, so now seeing him shine on the collegiate level we couldn’t be more proud.”
Toney’s On3 NIL valuation of $878,000 is the 12th-highest among college football wide receivers. Among players on Miami, it’s the fourth-highest, behind quarterback Carson Beck ($3.1 million), EDGE Rueben Bain Jr. ($1.2 million) and offensive tackle Francis Mauigoa ($1.1 million).
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Through 14 games, Toney has been a major contributor to Miami’s success. He leads the team in receptions (89), yards (992) and touchdowns (eight).
With an exciting NIL opportunity under his belt, he and Miami look to stay hot against Ohio State. Kickoff is Dec. 31 at 7:30 p.m. ET at AT&T Stadium, airing on ESPN and streaming on the ESPN app.
Related: Texas Receives Clear Message From Nation’s No. 2 WR Amid Intense Recruiting Battle
This story was originally published by Athlon Sports on Dec 21, 2025, where it first appeared in the College Football section. Add Athlon Sports as a Preferred Source by clicking here.
In the growing landscape of college athletics, Name, Image, and Likeness (NIL) deals play a vital role in sports. Some programs are set up better than others based on a program’s valuation. Programs with higher valuations can help some of the top-performing teams stay successful.
CNBC released its valuation rankings for the country’s athletic departments, showing their growth from the 2024 fiscal year. The Colorado Buffaloes are ranked No. 47 in the nation, a rise from No. 55 in 2024.
Breaking Down Colorado Buffaloes’ Valuation Ranking
Colorado’s 2025 valuation is $574 million, with a year-over-year value change of 22 percent. The program’s 2024 revenue is set at $147 million, with a 16 percent year-over-year revenue change.
A program’s valuation determines its monetary worth, and it is important to look at the growth, which shows that Colorado is trending in the right direction. It is also important to note that the valuation rankings are based on all of the athletics, not just the football program.
Where Colorado Ranks In The Big 12
When focusing on the Big 12 conference, several of the programs are in the same vicinity with their valuation ranking.
- No. 39 Kansas: $620M
- No. 41 Oklahoma State: $600M
- No. 42 Baylor: $585M
- No. 46 Iowa State: $575M
- No. 47 Colorado: $574M
- No. 49 Texas Tech: $570M
- No. 50 TCU: $568M
- No. 55 Arizona: $529M
- No. 57 BYU: $500M
- No. 58 West Virginia: $481M
- No. 60 Utah: $451M
- No. 62 Kansas State: $435M
- No. 63 Arizona State: $430M
- No. 68 Cincinnati: $280M
- No. 70 UCF: $262M
- No. 73 Houston: $222M
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While from the top valuation of Kansas to the bottom, which is Houston is a significant difference in the Big 12, the conference teams are still in a similar vicinity overall. With it having to do with all athletics, the programs that have consistently strong teams, such as Kansas’ basketball team, make sense to have a higher valuation.
Looking at the Big 12 as a whole shows that the Colorado Buffaloes are in the top five for their valuation and trending upward.
Calling Back To Deion Sanders’ Comments On Fairness
While valuation is not the same as revenue, seeing the difference in the conferences does call back to Colorado coach Deion Sanders’ comments on the fairness between programs. The schools in the top five for their valuation are either in the Big Ten or the SEC, and all are in the billions.
“You talk about equality,” Sanders said during the Big 12 media day. “All you have to do is look at the playoffs and see what those teams spent, and you understand darn near why they’re in the playoffs. It’s kind of hard to compete with somebody who’s giving $25, $30 million to a darn freshman class.”
Although the valuation is on the programs’ overall athletics, Sanders has been outspoken about money when it comes to building the football program. With the Buffaloes facing a mass exodus through the transfer portal, Sanders has highlighted that several players are leaving because of money.
The positive side is that the Buffaloes’ valuation is growing with a 22 percent increase. This shows that the school’s athletics overall are being valued higher, and will help lead to more money poured into the program. With more money, the Buffaloes can put more of an emphasis on NIL as they look to build their roster and compete in the Big 12.
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From a player retention standpoint, the first few weeks of the offseason haven’t been kind to the Colorado Buffaloes.
Several key Buffs have announced their intentions to enter the college football transfer portal when it opens next month, including wide receiver Omarion Miller, safety Tawfiq Byard and freshman defensive end Alexander McPherson. While every situation is unique, one Colorado insider believes money has been a common denominator among players’ reasons for leaving Boulder.
“The super majority of those people, I’m talking 95 percent, are going to be leaving for a bigger bag,” Thee Pregame Show’s Uncle Neely said on his YouTube channel. “This ain’t transferring in 1990. This ain’t transferring in the year 2000. This is 2025. This is business now. This isn’t, ‘Oh, I don’t like the coach. Oh, I don’t want to be treated the way they treat me.’
“This doesn’t mean something is wrong. These are business decisions now. But what we like to do is run with the narrative that woe is me, something must be wrong, something must be going on. How are all these people leaving?”
The NIL (name, image and likeness) era has rocked college football, and the depressing truth is that schools with more money will ultimately land the best players. In the Big 12, no school better exemplifies that trend than new conference champion Texas Tech.
Who’s Leaving Colorado?
As of Sunday, 16 Colorado players will enter the transfer portal next month. That group includes 12 defensive players, six members of the Buffs’ 2025 high school signing class and a few other Buffs who spent only one season in Boulder.
Below is an updated list of Colorado players who plan on entering the transfer portal:
- Safety TJ Branch
- Defensive lineman Jehiem Oatis
- Cornerback Noah King
- Cornerback Teon Parks
- Linebacker Mantrez Walker
- Safety Terrance Love
- Safety Tawfiq Byard
- Wide receiver Omarion Miller
- Defensive tackle Brandon Davis-Swain
- Offensive lineman Carde Smith
- Defensive end Alexander McPherson
- Offensive lineman Tyler Brown
- Defensive tackle Gavriel Lightfoot
- Defensive tackle Christian Hudson
- Defensive tackle Tawfiq Thomas
- Wide receiver Dre’lon Miller
Uncle Neely shared his take that Colorado’s losses should be replaceable via the transfer portal.
“Have you ever stopped to say, what am I actually losing by those people leaving?” Uncle Neely said. “Have you ever looked at the numbers production-wise of who has announced that they’re getting up out of here and what you’re actually losing by them leaving?… Is it replaceable via the portal? And in this business in college football, is it replaceable cheaper? I would wager to say the answer is yes in all regards.”
MORE: Colorado Gets Hit With Biggest Transfer Portal Loss Yet
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The college football transfer portal will open on Jan. 2 and close Jan. 16. Colorado coach Deion Sanders and his staff can begin adding players from the portal at the start of that period.
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