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Relo Metrics adds NWSL sponsorship insights to its data suite

The GIST: Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment […]

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Relo Metrics adds NWSL sponsorship insights to its data suite

The GIST: Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league. Knowledge is power.

The details: The brand uses Relo Census to track the exposure of in-arena signage and branding across linear and digital broadcasts as well as social media posts. Based on the estimated viewership and engagement with this branding, Relo calculates a sponsor media value (SMV).

  • According to the platform, prominent NWSL sponsor Ally leads the way with over $200K in SMV this season, followed by Nike at around $150K. Nationwide, CarMax, and CPKC (the sponsor of the KC Current’s famous, purpose-built stadium) round out the top five.

The why: Adding the NWSL to its metrics proves there’s a demand for knowledge about sponsorship values in the NWSL. With this, the league can accurately assess how much partnerships should be worth and price packages accordingly, while brands will see value in advertising through the league.

  • This adds to the NWSL’s existing enticing offerings for sponsors: The NWSL leads women’s sports leagues in partnership growth (19% YoY) and has a record number of sponsors this season. Plus, invested brands like Ally, drove viewership up 71% after pushing networks to air NWSL games in primetime slots — which also boosted Ally’s SMV.

Zooming out: Beyond the NWSL, Relo can market this to other pro women’s leagues that want to prove their value in real time. A startup like LOVB that’s garnering extensive interest from sponsors could benefit from sharing how much brands get out of activating in women’s volleyball.

  • Another ideal addition would be the PWHL, which signed a historic number of sponsors in its first season and benefits from cross-border brand interest. Relo’s insights could show Canadian brands exactly how much U.S. exposure they get when they link up with the league. Smart, eh?

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New Tennessee NIL law under fire with people calling for the SEC to take action

The new law the state of Tennessee recently passed has a lot of people talking, both in a good and bad way. This month, Senate Bill 536 passed, with things being designed to help out student-athletes in the ever-changing NIL landscape. This law has arrived with things for the NCAA House Settlement being totally up […]

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The new law the state of Tennessee recently passed has a lot of people talking, both in a good and bad way. This month, Senate Bill 536 passed, with things being designed to help out student-athletes in the ever-changing NIL landscape.

This law has arrived with things for the NCAA House Settlement being totally up in the air. It would also provide the Tennessee Vols with some protection against potential lawsuits. Essentially, players for the Vols, and the other universities in the state, would be able to take home money from NIL collectives until they’re told otherwise ‘by federal law, antitrust law, or a valid court order.’

That’s not all, though. The language in the new law appears to give the Vols the ability to potentially pay its players as much as they want and work on its own terms. As you might have been able to guess, this has led to a lot of haters calling for the NCAA to take action. On top of that, some are even calling for Greg Sankey to kick the Vols and Vanderbilt out of the SEC. Yikes.

Tennessee’s new NIL law has people across the country up in arms

Keep in mind that Tennessee isn’t the only state that has a similar law in place. Right now, the Vols appear to be putting themselves in a position to pay athletes even if things fall through with the NCAA House Settlement.

In a statement provided by On3’s Andy Staples, Tennessee AD Danny White told him, “It gives us (Tennessee) protection from the legal and structural uncertainties of colleges sports.” In related news, Ross Dellenger reported on Monday night that the power conferences are now working on a new contract that would ‘bind schools to new enforcement rules.’

If that gets finalized, then Tennessee and Vanderbilt would of course be pressued to sign and not adhere to its own state laws. Dellenger noted that universities that don’t sign the contract could risk getting booted from their conference. In this case, it’d of course mean Tennessee and Vandy potentially getting kicked out of the SEC.

Talk about a complete and total mess, right? Soon enough, more details will arrive on what the plan is moving forward, but it’s safe to say Tennessee has ruffled a lot of feathers with Senate Bill 536. White obviously would never risk the Vols getting kicked out of the SEC, but he’s also not going to just roll over either. This is something to watch moving forward.





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Will Texas Tech basketball play Texas A&M during 2025-26 season?

Grant McCasland on Texas Tech basketball’s draw in 2025 NCAA Tournament Grant McCasland on Texas Tech basketball’s draw in 2025 NCAA Tournament The fate of the Texas Tech basketball team’s agreed-upon games with Texas A&M is still up in the air at this point, and has gotten a bit complicated. Jon Rothstein of College Sports […]

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The fate of the Texas Tech basketball team’s agreed-upon games with Texas A&M is still up in the air at this point, and has gotten a bit complicated.

Jon Rothstein of College Sports Today reported on Saturday that the Red Raiders are expected to go back to Fort Worth for the US LBM Coast to Coast Challenge on Dec. 7, Tech’s third consecutive year participating in the event. Rothstein’s report noted that Texas Tech is slated to take on LSU.

The Avalanche-Journal obtained a copy of the contract for the Coast to Coast Challenge through a Freedom of Information Act request sent to Texas Tech two weeks prior to Rothstein’s report. Documents show Tech will be going back to the Dallas-Fort Worth Metroplex, where a sizeable Red Raider fanbase calls home, during non-conference play.

The caveat of the contract is that the initial plan was for Texas Tech to once again take on Texas A&M, “or a mutually agreed-upon Power 4 opponent,” in Dickies Arena. The two teams met in the same event last season to replace the previously scheduled game that was supposed to take place in Lubbock during Thanksgiving weekend.

When A&M signed on to participate in the name, image and likeness-centered Players Era Festival in Las Vegas during that same timeframe, Tech agreed to shift their 2024-25 game to Fort Worth with the idea that the series, agreed to in Dec. 2023, would begin during the 2025-26 season.

Then Buzz Williams left for the head coaching job at Maryland and created another new wrinkle. Often times when coaches take over programs, they can opt to cancel games agreed upon by previous regimes. That hasn’t happened yet under Aggies new coach Bucky McMillan. But it’s not clear when, or even if, the home-and-home series will begin this year.

Jonathan Botros, Tech’s deputy athletics director, told the A-J that Tech and A&M were planning on playing each other in the Coast to Coast Challenge once again this season, but more scheduling conflicts prevented that matchup. Botros couldn’t confirm that the opponent will instead be LSU, but said “that is our expectation at this point.”

So where does that leave the game with Texas A&M? Botros isn’t sure at the moment.

“We will definitely continue to have that series,” Botros said. “The series will definitely continue to start in Lubbock and then go to College Station the following year. What we’re working through right now is with them having a head coaching change, determining whether we can start in Lubbock this year in ’25 or whether we need to wait until ’26, so once we realized we weren’t going to be able to have that matchup with A&M at Dickies again this year, that’s when we shifted back to working on dates.”

NIL money factors into Texas Tech basketball’s trip to Fort Worth this year

Tech’s return to the Coast to Coast Challenge also comes with an added financial incentive. The 2024 version of the event guaranteed no payout to the participating teams. Language in the contract for the 2025 event now states participating teams will receive no less than $115,000 worth of NIL opportunities for the players.

“NIL opportunities must meet requirements for valid business purpose and range of compensation per the NIL Clearinghouse,” the contract states. The clearinghouse, set to be run by Deloitte, is part of the proposed House vs. NCAA settlement expected to go into effect in July.

Other game contracts show the Red Raiders are also set to host Lindenwood on Nov. 4 at 7 p.m. and New Orleans on Dec. 22. Lindenwood is receiving a $130,000 game guarantee and New Orleans a $120,000 guarantee.

Texas Tech is already in agreement to play Wyoming on Nov. 19, as part of a two-game contract between the schools signed last July. Wyoming is receiving another $150,000 guarantee this year to return to Lubbock.

Texas Tech women’s basketball schedules

The A-J also obtained game contracts for a few of the Texas Tech women’s basketball team’s games for the 2025-26 season.

The Lady Raiders have contracted home games with North Carolina A&T (Nov. 3), UTSA (Nov. 6) and Jacksonville (Dec. 17). Texas Tech is paying each school a $30,000 game guarantee for these contests.

Texas Tech will also take part in the Hoopfest Women’s Basketball Classic Nov. 24-27 in Frisco. According to the contract, the event will consist of a maximum of eight Division I teams. Participating teams will play two games during that time. Pairings will be determined by the event organizer (GS Global Sports, LLC) no later than Oct. 1.

To participate in the Hoopfest Classic, Texas Tech is paying a fee of $35,000, half of which would have already been paid and the other half due to GSGS no later than Sept. 1.

The Lady Raiders are also contracted to play a game in Pullman, Washington, against Washington State, the return game of a home-and-home series agreed to last year. The day for that game has yet to be determined.



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Ron Polk jokes about Mississippi State coaching search, Missouri pitching

With Mississippi State baseball preparing for the SEC tournament, a pinch-hitter was called in for a speech at the annual Ferris Trophy Ceremony on May 19.  Ron Polk, the legendary MSU coach, filled in for interim Justin Parker to talk about trophy finalist Ace Reese. His speech was full of jokes, including him announcing that […]

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With Mississippi State baseball preparing for the SEC tournament, a pinch-hitter was called in for a speech at the annual Ferris Trophy Ceremony on May 19. 

Ron Polk, the legendary MSU coach, filled in for interim Justin Parker to talk about trophy finalist Ace Reese. His speech was full of jokes, including him announcing that he’s not a candidate for the opening after Chris Lemonis was fired on April 28.

Polk, who coached the Bulldogs twice for 29 seasons from 1976-97 and 2002-08, also jabbed at Ole Miss coach Mike Bianco. Polk works as radio analyst for MSU baseball.

“First thing I want to get across to everyone here, I am not a candidate for the baseball job at Mississippi State University,” he said. “I think that will make Mike very happy. Mike and Luke (Hill), you won’t have to face me next year. I’ll be in the radio booth broadcasting our wins against you.”

Southern Miss pitcher JB Middleton won the 2025 Ferris Trophy, given annually to the top baseball player in Mississippi. He’s the fifth member of the Golden Eagles to win it and first since Tanner Hall in 2022. 

Polk later in his speech took a shot at Missouri, who Mississippi State swept last week and outscored 50-11. Reese, a sophomore third baseman who transferred from Houston, won SEC Player of the Week on May 19 after he batted 8-for-12 with three doubles, four home runs, six RBIs, 11 runs and five walks against Missouri.

“Did you know he hit .402 in the SEC this year?” Polk said. “.402. We can thank the Missouri pitching staff for a little bit of that this past weekend. They were bad. Everybody from Missouri, I’m sorry, but they were not very good. Mike (Bianco) knows that, right?”

Three-time MLB All-Star pitcher Roy Oswalt was the guest speaker for the award ceremony, and he didn’t avoid a joke from Polk either. Oswalt, a Weir native, was committed to Mississippi State after playing at Holmes Community College but signed with the Houston Astros in 1997 instead. 

“Roy, great to see you,” Polk said. “Yeah, he took the money. He’s still got the two cars our boosters gave him. … We couldn’t come up with enough money to try and get him to Mississippi State University.”

Sam Sklar is the Mississippi State beat reporter for the Clarion Ledger. Email him at ssklar@gannett.com and follow him on X @sklarsam_.



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2025 NCAA Tournament: Where every potential regional host stands entering conference tournaments

College baseball’s postseason has arrived. Over the next week, conference tournaments will be underway with teams fighting for their position in the NCAA Tournament. That spans from teams on the bubble all the way up to teams fighting to host a regional. On Sunday, On3 released our latest Field of 64 projections. On the hosting […]

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College baseball’s postseason has arrived. Over the next week, conference tournaments will be underway with teams fighting for their position in the NCAA Tournament. That spans from teams on the bubble all the way up to teams fighting to host a regional.

On Sunday, On3 released our latest Field of 64 projections. On the hosting line, eight came from the SEC. The other half of the top 16 came from the ACC (4), Big Ten (2), Sun Belt (1) and independent Oregon State.

In the top eight alone, six SEC teams got the nod. Of course, what happens during conference tournaments will changee the outlook, but we have a pretty good idea on what the top 16 will look like in the end.

The full NCAA Tournament field will be unveiled during the selection show on Monday, May 26. Keep track of every conference tournament and who wins the automatic bids here.

Current Top 8 Regional Hosts

Easton Winfield, Max Belyeu
Easton Winfield, Max Belyeu (Aaron E. Martinez/American-Statesman / USA TODAY NETWORK via Imagn Images)

Texas (1), Vanderbilt (2), North Carolina (3), Arkansas (4), Georgia (5), LSU (6), Oregon (7), Auburn (8)

To no surprise, the SEC is heavily represented at the top. Texas (42-11, 22-8 in SEC, No. 4 in RPI, 17-10 in Q1 games) is the frontrunner for the top overall seed, winning the SEC regular season. Vanderbilt (39-16, 19-11 in SEC, No. 3 in RPI, 15-14 in Q1 games) and Arkansas (43-12, 20-10 in SEC, No. 5 in RPI, 14-9 in Q1 games, along with Texas, feel safe as a top eight no matter what happens this week.

That leaves Georgia, LSU and Auburn from the SEC. Georgia is the top-ranked RPI team, sitting 42-14 overall and 18-12 in the SEC with an 11-10 Q1 record. At No. 1 in RPI, the Bulldogs are also safe as a top eight. LSU is 42-13, 19-11 in the SEC, No. 8 in RPI and 13-10 in Q1 games. The Tigers are undoubtedly on the right side of the top eight right now, and likely will be on Selection Monday. Still, with RPI hovering right at 8, it’s possible another team leaps them.

Finally, Auburn is 38-17 overall, 17-13 in the SEC, 15-12 in Q1 games and No. 2 in RPI. They sit behind the teams in front of them in terms of SEC standings, but they are also comfortable right now as a top eight. It would take a lot for any of those SEC teams to fall out of the top eight.

That leaves North Carolina (39-12, 18-11 in ACC, No. 7 in RPI, 8-5 in Q1 games) and Oregon (41-13, 22-8 in Big Ten, No. 12 in RPI, 9-1 in Q1 games). UNC fell just short of the regular season ACC crown, but still sit in a great spot. They have a non-conference RPI of No. 2, which will boost them at least a little bit. A quick exit in the ACC Tournament could put them on the top eight bubble. As for Oregon, they stormed back to clinch the top seed in the Big Ten Tournament and a share of the regular season title. The Ducks would be served well to have a good showing this week regarding their top 8 chances. Even if they don’t, they likely won’t fall too much lower.

Top 8 Contenders

Alabama SS Justin Lebron
Alabama SS Justin Lebron (Gary Cosby Jr. / Imagn Images)

Oregon State (9), Clemson (10), Coastal Carolina (11), Alabama (12), Georgia Tech (13), Florida State (14)

Oregon State was forced to play an independent schedule this year, but still finished No. 6 in RPI with a 41-12-1 record. They went 10-9 in Q1 games, and No. 9 might be their ceiling due to the lack of a conference tournament to boost their resume. But if they get help around them, the Beavers have a shot to move up.

The group of ACC teams fighting to host as a top eight is an interesting one. Clemson struggled at times down the stretch, but finished 41-15, 18-12 in the ACC, No. 10 in RPI and 8-9 in Q1 games. Georgia Tech is No. 20 in RPI, but finished 39-16 overall, 19-11 in the ACC, 12-10 in Q1 games and won the ACC regular season. Florida State finished 37-13, 17-10 in the ACC, No. 14 in RPI and 12-9 in Q1 games. All three feel safe as a host, although Georgia Tech’s RPI could limit them if they don’t play well in the ACC Tournament and it drops. Still, all three are in contention for a national seed.

That leaves Coastal Carolina (44-11, 26-4 in Sun Belt, No. 11 in RPI, 4-5 in Q1 games) and Alabama (40-15, 16-14 in SEC, No. 9 in RPI, 14-11 in Q1 games). The Chanticleers ran away with the Sun Belt regular season, and last year’s committee showed to value conference champions a lot. Still, they have just four Q1 wins which could limit their upside as a host, though they are likely a lock to host. As for Alabama, they are top ten in RPI and are one of six teams with 14 Q1 wins. Though the Crimson Tide are ranked below some other teams, they probably have the best chance to slide up into the top eight if teams around them fall.

Hosting Bubble

ole-miss-baseball-stars-discuss-journey-from-last-team-in-to-cws-final-hunter-elliott-justin-bench
(Photo by Kevin Langley/Icon Sportswire via Getty Images)

Ole Miss (15), UCLA (16), TCU, Southern Miss, Florida, Tennessee, Dallas Baptist, UTSA

Ole Miss (37-18, 16-14 in SEC, No. 18 in RPI, 16-14 in Q1 games) and UCLA (39-15, 22-8 in Big Ten, No. 15 in RPI, 3-7 in Q1 games) got the nod as our final two hosts entering conference tournaments. The Rebels are in a great spot all of a sudden, and their 16 Q1 wins are a strong selling point. UCLA is far less secure, and it’ll be interesting to see how the committee balances a share of the regular season Big Ten title with just three Q1 wins. The Bruins feel like they need a strong showing this week to hang on to their spot as a host.

The rest of the bubble, to say the least, is heated. Southern Miss (41-13, 24-6 in Sun Belt, No. 21 in RPI, 7-4 in Q1 games) has a hosting-caliber resume. If they win, or go on a deep run in the Sun Belt Tournament, they’re going to host, more than likely. The only question is who do they push out? TCU (37-17, 19-11 in Big 12, No. 17 in RPI, 7-7 in Q1 games) was another tough cut. It’s important to note that the Big 12 has zero hosts in this week’s projections. If the Horned Frogs have a good week and win some more games, they’re going to make a strong push to be at home next weekend.

The two SEC teams on the outside are on very different trajectories. Florida (37-19, 15-15 in SEC, No. 13 in RPI, 11-16 in Q1 games) started 1-11 in SEC play, but have gone 14-4 since. The Gators will need some help, but a run in Hoover will have them in the mix to host. Tennessee (41-15, 16-14 in SEC, No. 16 in RPI, 12-10 in Q1 games) started 8-1 in SEC play, but are 8-13 since. The Vols have lost five consecutive series, six of their last seven, and have just four SEC series wins. Tennessee needs a strong showing in Hoover to even have a chance.

Finally, Dallas Baptist (38-14, 21-6 in Conference USA, No. 19 in RPI, 4-4 in Q1 games) and UTSA (42-11, 23-4 in AAC, No. 22 in RPI, 5-4 in Q1 games) are in the mix, too, though they’ll need some help. Both are regular season conference champions. Dallas Baptist’s non-conference RPI of No. 13 and non-conference strength of schedule of No. 15 boost them further, while UTSA’s non-conference RPI of No. 44 and non-conference SOS of No. 150 make them a longshot.



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Mountaintop View 5-20-25 Sherrod, Bulldog NIL, and other Monday news and notes

The spring sports season is winding down but there is still plenty of content to peruse through in today’s edition. We cook up some football content and spice it with some baseball and softball content for a full course edition. Enjoy!! Sherrod expected to bring explosiveness to 2025 Boise State offense One of the thoughts […]

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The spring sports season is winding down but there is still plenty of content to peruse through in today’s edition. We cook up some football content and spice it with some baseball and softball content for a full course edition. Enjoy!!

Sherrod expected to bring explosiveness to 2025 Boise State offense

One of the thoughts going into this football season for Boise State has been how to replace the explosiveness Ashton Jeanty provided last season. However, as indicated by his showing during spring camp, transfer Malik Sherrod might have eased some of those concerns. Here is how SI sees it as they list Sherrod as the top transfer portal addition for the 2025 Boise State team.

After near misses in portal, Bulldogs trying to rebuild NIL pool

Fresno State has been effective in keeping their top football players from the bigger money from P4 conferences for the most part in Head Coach Matt Entz’s inaugural season. But it has come with some close calls, so the program working to infuse their NIL pool with new resources.

Without Nash, how will Spartan WR room look like in 2025?

San Jose State didn’t just lose star WR Nick Nash, but also second option Justin Lockhart from their WR corps from last season. So with those big shoes to fill, what is the outlook for this position group for the upcoming season?

ESPN lists Aztec’s DE as a top returning NCAA pass rusher

The Mother Ship lists their top returning pass rushers for the upcoming NCAA football season and a returning San Diego State player lands on their list.

MW Baseball Championship Bracket set

Nevada and Fresno State are the top two seeds for the tournament with play beginning tomorrow.

Recapping San Diego State’s softball run in the Los Angeles regional

The Aztecs softball team was one win away from getting to the championship game in the Los Angeles regional, but two losses on Saturday ended their season. Here is the recap of that day.

On the horizon:

  • Coming Tuesday: Reacts Survey
  • Coming Tuesday: The Good, The Bad, The Ugly: Kicker/Punter Preview
  • Coming Tuesday: Reacts Survey
  • Coming Tuesday: Hike’s Peak Podcast Episode 103
  • Coming Wednesday: Peak Perspective: 2024 may have been the last of the good old days for Mountain West football.



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How Are College Football Leaders Valuing Player NIL Under Rev Share Structure?

When it comes to college football, recruiting, the transfer portal, and NIL, there’s a new dominating headline every week. The recent noise has surrounded top five-star offensive tackle recruit Jackson Cantwell, whose recent commitment to the Miami Hurricanes has sparked a massive debate surrounding name, image, and likeness. Reportedly, Cantwell received a $2 million NIL […]

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When it comes to college football, recruiting, the transfer portal, and NIL, there’s a new dominating headline every week.

The recent noise has surrounded top five-star offensive tackle recruit Jackson Cantwell, whose recent commitment to the Miami Hurricanes has sparked a massive debate surrounding name, image, and likeness.

Reportedly, Cantwell received a $2 million NIL deal to join the Hurricanes over the Georgia Bulldogs. Bulldogs head coach Kirby Smart later came out and criticized high schoolers receiving more than a senior.

Cantwell’s NIL deal also led to many college football personnel wondering, what’s the right NIL price per position on a roster?

Following Cantwell’s commitment, Chris Hummer of 247Sports (subscription required) surveyed Power Four personnel and coaching staff.

He sought their opinions on spending 10% of a team’s salary cap on an offensive tackle yet to take a single college snap.

NIL has been unrestrained and unregulated, with teams spending millions on obtaining star talent in the transfer portal — Miami being a notable one with Carson Beck’s multimillion-dollar NIL deal.

That’s expected to change with the approval of the House settlement, under which schools will be held to a cap on revenue-sharing spending, which is expected to be $14 to $16 million for most Power Four schools in football.

Many in the sport view Cantwell’s valuation as untenable, not only due to the lack of proven talent in a high school tackle, but also due to how much of the salary cap his $2 million price tag amounts to.

That’s the context in which many are looking at Cantwell’s massive price tag and wondering how an unproven high school tackle could be worth it.

Schools can no longer expect to spend unlimited resources and must adopt a much more thoughtful approach to building their rosters in the revenue-sharing era.

One SEC director of scouting did highlight offensive tackle as a position to pay a premium for, alongside quarterback, edge rusher, and cornerback.

Others had a short list of wide receivers and defensive tackles but believed that all of that is scheme-dependent outside of quarterback.

Intriguingly, one Big 12 general manager posed a rebuttal to Cantwell’s price tag, preferring to instead sign three high school offensive tackles to $100,000 deals each.

That’s an interesting strategy to consider, as high school recruits just might not work out. College athletes who transfer might not translate to a new program.

But one of three might hit on a serviceable level.

That perspective was in line with several others surveyed, who argued that depth across positions is much more valuable than paying premiums for stars and leaving holes in the roster.

“I don’t find that to be the most effective way to build a roster long term,” the SEC director of scouting said. “But in reality, yes, some teams are going to spend that on a premium position or two each class because either they badly need the position in the short term or maybe they just don’t want to play against them for three-plus years.”

Now, if Cantwell hits, some may walk back that criticism.

Arguably, there’s an important strategy in spending top dollar on the position that protects a quarterback’s blind side.

Many in the sport might not have agreed with Beck’s price tag, nor Cantwell’s, but if the former is paid, then a team must address the latter role at offensive tackle with sufficient resources for that player under center to compete.



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