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Relo Metrics adds NWSL sponsorship insights to its data suite

The GIST: Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment […]

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Relo Metrics adds NWSL sponsorship insights to its data suite

The GIST: Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league. Knowledge is power.

The details: The brand uses Relo Census to track the exposure of in-arena signage and branding across linear and digital broadcasts as well as social media posts. Based on the estimated viewership and engagement with this branding, Relo calculates a sponsor media value (SMV).

  • According to the platform, prominent NWSL sponsor Ally leads the way with over $200K in SMV this season, followed by Nike at around $150K. Nationwide, CarMax, and CPKC (the sponsor of the KC Current’s famous, purpose-built stadium) round out the top five.

The why: Adding the NWSL to its metrics proves there’s a demand for knowledge about sponsorship values in the NWSL. With this, the league can accurately assess how much partnerships should be worth and price packages accordingly, while brands will see value in advertising through the league.

  • This adds to the NWSL’s existing enticing offerings for sponsors: The NWSL leads women’s sports leagues in partnership growth (19% YoY) and has a record number of sponsors this season. Plus, invested brands like Ally, drove viewership up 71% after pushing networks to air NWSL games in primetime slots — which also boosted Ally’s SMV.

Zooming out: Beyond the NWSL, Relo can market this to other pro women’s leagues that want to prove their value in real time. A startup like LOVB that’s garnering extensive interest from sponsors could benefit from sharing how much brands get out of activating in women’s volleyball.

  • Another ideal addition would be the PWHL, which signed a historic number of sponsors in its first season and benefits from cross-border brand interest. Relo’s insights could show Canadian brands exactly how much U.S. exposure they get when they link up with the league. Smart, eh?

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Why NC State DT Brandon Cleveland organized a school supply giveaway with his own NIL money

Less than 24 hours after riding down I-40 back to Raleigh from ACC Kickoff in Charlotte, NC State senior defensive tackle Brandon Cleveland was ready to entertain a different crowd Friday afternoon. The Wolfpack’s go-to nose tackle, who has a knack for giving back to his community anyway he can, stood in front of nearly […]

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Less than 24 hours after riding down I-40 back to Raleigh from ACC Kickoff in Charlotte, NC State senior defensive tackle Brandon Cleveland was ready to entertain a different crowd Friday afternoon.

The Wolfpack’s go-to nose tackle, who has a knack for giving back to his community anyway he can, stood in front of nearly 200 elementary and middle school students at the Boys & Girls Club in Raleigh, ready to hand out backpacks stuffed with school supplies on the warm summer afternoon. 

Cleveland organized the school supply drive through Pack United, an NC State student-athlete led non-profit organization, as he funded the initiative with his own NIL money. At the event, he was joined by redshirt sophomore defensive end Isaiah Shirley and a few other football teammates on the defensive line, along with representatives from NC State softball, track and field, women’s soccer and half the women’s basketball team, including head coach Wes Moore

The mid-afternoon charitable act wasn’t for the cameras, which there were very few of in attendance. Instead, it was another Friday for Cleveland. It’s just a small glimpse into who the 6-foot-4, 315-pound defensive lineman truly is off the field, removed from hunting opposing quarterbacks or clogging running lanes on the line of scrimmage. 

“I grew up in a single-parent household, so I love to give back,” Cleveland told TheWolfpacker.com. “A community, I depended on them. They did a lot for me. The least I could do is give back to the community. Raleigh’s been great to me, always showing love, always showing support. That’s the bare minimum that I could do.”

Cleveland is no stranger to finding ways to impact Raleigh, a community he has adopted as his own through his first three years at NC State. He has frequented Moore Square to hand out pizzas to those in need in the past, while he also helped raise $10,000 for Feed the Pack pantry, which helps address on-campus food insecurity at NC State.

The Tampa, Fla., native was inspired to help others after he watched those around him help his mother by shuttling Cleveland to and from practices and other events he needed to be at. The good deeds that his youth coaches, Charles Reed and Marshall McDuffie, did for Cleveland led to him wanting to do the same when he had the platform to do so. 

Now, playing at NC State and the ever-changing college athletics landscape with NIL have allowed Cleveland to use his stage to help impact others’ lives. 

“For some guys, NIL is a shopping spree,” Cleveland said. “But I look at it to use it to help do what I’m passionate about, like giving back. I’m happy to pay it forward.”

Cleveland’s main priority when serving his community, whether it’s handing out backpacks to a crowd of eager children or helping feed the homeless, is to help take stress off others’ backs. He takes immense pride in doing so, which most of the time, helps clear his own mind in the process.

“Honestly, I forget about all my problems and worries, and I just get to put someone else’s worries on my shoulders,” Cleveland said. “It just makes me feel good that I can sit down and talk to someone and help them in any type of way.”

Cleveland’s community work off the field has earned him several recognitions, including being nominated for the 2024 and 2025 Allstate Good Works Team, the 2024 Jason Witten Collegiate Man of the Year Award Watch list, and was up for the 2024 Wuerffel Trophy, college football’s prestigious award for community service. 

Despite being on the receiving end of the national watch lists and up for some of the top honors in college football, Cleveland isn’t motivated by a certificate or a trophy. Instead, he is striving to set an example for the next generation. If he can impact someone the same way those that helped him growing up did, then it was a successful event. 

And at the same time, Cleveland has used these community interactions as a way to better himself in the process. 

“I just want to be the best version of myself I can be,” Cleveland said. “I only get one life, only one chance. I just want to be the best version of myself, no matter what.”



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Kansas basketball coach Bill Self released from hospital after heart procedure

Associated Press LAWRENCE, Kan. (AP) — Kansas basketball coach Bill Self was released from Lawrence Memorial Hospital on Saturday, two days after having two stents inserted to treat blocked arteries. “I want to thank all the amazing doctors and nurses at LMH Health for the excellent care I received during my stay there,” Self said […]

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Associated Press

LAWRENCE, Kan. (AP) — Kansas basketball coach Bill Self was released from Lawrence Memorial Hospital on Saturday, two days after having two stents inserted to treat blocked arteries.

“I want to thank all the amazing doctors and nurses at LMH Health for the excellent care I received during my stay there,” Self said in a statement released by the university. “I feel strong and am excited to be home. Our team has had a productive summer and look forward to our batteries being recharged and prepping for this upcoming season.”

The 62-year-old Self felt ill Thursday after having run Kansas’ final practice of its summer session earlier in the day. He missed the 2023 Big 12 and NCAA tournaments because of a heart condition, getting a standard catheterization and having two stents inserted to help treat blocked arteries.

Self led Kansas to national titles in 2008 and 2022 and is the school’s career victory leader with a 609-156 record. The Naismith Memorial Basketball Hall of Fame member is 831-261 overall, also coaching Oral Roberts (1993-97), Tulsa (1997-2000) and Illinois (2000-03).

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UCLA football QB Nico Iamaleava explains why he returned to California

UCLA quarterback Nico Iamaleava spoke about many things, including his transfer from Tennessee, at Big Ten media days on Thursday. Iamaleava has been surrounded by NIL controversy for college football fans. It has been a long journey since he received his big $8 million dollar NIL deal with Tennessee initially. His long path ultimately led […]

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UCLA quarterback Nico Iamaleava spoke about many things, including his transfer from Tennessee, at Big Ten media days on Thursday. Iamaleava has been surrounded by NIL controversy for college football fans. It has been a long journey since he received his big $8 million dollar NIL deal with Tennessee initially. His long path ultimately led to a transfer from the Tennessee Volunteers to the UCLA Bruins in the spring.

Many reports were made stating that the transfer was about money, but Iamaleava wanted to set the record straight when asked at media days.

“Just false stuff about whether it was a financial thing or not,” Iamaleava said to reporters at the Big Ten media days. “My driving factor to come back home was my family and I hope that every Tennessee fan understands that it was really one of the hardest decisions I ever had to make. But I had to do what was best for me and my family and ultimately, I wanted to come back home and be closer to my family.”

The 6-foot-6-inch signal caller was born in Long Beach, Calif., alongside his brother and fellow Bruin quarterback, Madden Iamaleava.

Alongside his younger brother, Iamaleava has two other sibling collegiate athletes in California: Long Beach State volleyball middle blocker Matt Iamaleava and Cypress College volleyball libero Nicaylah Iamaleava.

According to UCLA, Nico Iamaleava also has a history of playing volleyball for Long Beach Poly High School and was “ranked by some volleyball analysts as the top high school volleyball prospect in the country,” according to On3.com.



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As Iowa women’s basketball five-star wing recruit McKenna Woliczko inches closer to a commitment decision this fall, the coveted prospect announced on Friday that she has signed a contract with a high-profile sports and entertainment agency for NIL representation. The 6-foot-2 native of San Jose, Calif., is ranked No. 6 nationally by ESPN, Rivals, and […]

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As Iowa women’s basketball five-star wing recruit McKenna Woliczko inches closer to a commitment decision this fall, the coveted prospect announced on Friday that she has signed a contract with a high-profile sports and entertainment agency for NIL representation.

The 6-foot-2 native of San Jose, Calif., is ranked No. 6 nationally by ESPN, Rivals, and 247Sports. According to 247Sports, Woliczko is the country’s No. 2 power forward and the No. 2 player from California. Meanwhile, Rivals rates Woliczko as the nation’s top shooting guard and as the No. 2 player from California.

While an ACL injury halted her junior season this past winter, she accrued an average of 20.2 points and 10.3 rebounds per game during her freshman season and 22 points, 8.0 rebounds, and 2.0 blocks per game as a sophomore at Archbishop Mitty High School.

Given Woliczko’s elite national status and her high NIL potential, the talented wing revealed her decision to sign with the sports and entertainment agency “Disrupt The Game” on Friday.

Some of the notable Disrupt The Game clients include WNBA stars and icons Kelsey Mitchell, Jacy Sheldon, Lisa Leslie, Chiney Ogwumike and KiKi Iriafen.

The signing is monumental for Disrupt the Game as Woliczko becomes their first high school to college client. DTG will represent her throughout all aspects of NIL negotiations.

Regarding her recruitment, Woliczko named Iowa, Ohio State, South Carolina and USC as her final four schools on June 12 and has scheduled her official visit to Iowa City for Labor Day weekend.

Contact/Follow us @HawkeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Iowa news, notes and opinions. Follow Scout on X: @SpringgateNew

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Rutgers’ HC Greg Schiano Gets Honest About NIL and Transfer Portal

With the 2025 Big Ten Conference Media Days coming to a close, Rutgers Scarlet Knights’ head coach Greg Schiano gave fans some insight into how the program has adjusted NIL and the transfer portal. When asked about how he navigates NIL and the transfer portal, Schiano told reporters that it comes down to finding the […]

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With the 2025 Big Ten Conference Media Days coming to a close, Rutgers Scarlet Knights’ head coach Greg Schiano gave fans some insight into how the program has adjusted NIL and the transfer portal.

When asked about how he navigates NIL and the transfer portal, Schiano told reporters that it comes down to finding the right fit for the program.

“It still comes down to finding the right fit for your program,” Schiano said. “What is fit? Fit is culture. Fit is athletic ability. Fit is student athlete. What kind of student? Can he fit in? Can he do the work at Rutgers in the classroom? And that’s always going to be our primary focus. Do I wish we had some more money when the NIL stuff was going on? Absolutely. Who doesn’t? But at the end of the day, players and families are going to entrust us with their sons. If they know they’re going to be treated well, they’re going to develop, not only on the field but off the field, and that’s what we can promise.”

This offseason, the long-time Scarlet Knights’ head coach did an incredible job utilizing the transfer portal, as he brought 18 transfers into the program. This includes former Ohio Bobcats’ defensive lineman Bradley Weaver, who ended last season with 44 total tackles, 8.5 sacks and three forced fumbles.

While Schiano has proven to be key player in the transfer portal, Rutgers continues to do well in the high school recruiting department. In the current cycle, the Scarlet Knights are the No. 28-ranked class with a total of 22 commits. The class features four different four-star prospects in Wydeek Collier, Dyzier Carter, Jared Smith and Elias Coke.

Schiano’s combination of transfer portal additions and landing key high school recruits offers him a perfect blend of immediate impact players while maintaining development for the future of Rutgers’ football.

MORE: Update On Rutgers AD Search, And It’s Not Promising

MORE: College Football Legend Talks Experience with Rutgers HC Greg Schiano

MORE: Former Rutgers Scarlet Knights RB Receiving Praise Early in Training Camp

MORE: Former Rutgers’ Star Receives Honest Prediction Ahead of NFL Training Camp

MORE: Rutgers Scarlet Knights LB Expects Defense to “be in Good Shape” Once Again



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$1.1M NIL-Valued Star Claps Back at HC Brian Kelly’s “Death Valley Jr.” Jab Ahead of Clemson vs LSU College Football Showdown

LSU and Clemson have a lot of things in common, aside from their teams both being called the Tigers. Both teams call their respective home stadiums “Death Valley,” though LSU head coach Brian Kelly riled up Clemson fans by calling their home stadium, Memorial Stadium, “Death Valley Junior.” TJ Parker was having none of that […]

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LSU and Clemson have a lot of things in common, aside from their teams both being called the Tigers. Both teams call their respective home stadiums “Death Valley,” though LSU head coach Brian Kelly riled up Clemson fans by calling their home stadium, Memorial Stadium, “Death Valley Junior.” TJ Parker was having none of that and fired back at the LSU coach.

The clap-back from Parker was also a nod to the teams’ season opener against each other on Aug. 30, where LSU will be visiting what Kelly called “Death Valley Junior.” LSU has a strong team this year, with a lot of transfers, but TJ Parker, whose NIL is valued at $1.1 million, noted that they will be in for quite the challenge for LSU.

“They can have their opinion. We’re gonna handle all that on August 30,” TJ Parker said. “At the end of the day, we can do all the talking, we still got to play. So, we gonna see, you know what I’m saying? They’re hyping up everybody across the board, all these transfers they got — we’ll see.”

The last time LSU met, the Bayou Tigers defeated Clemson 42-25 during the 2019 national championship game. However, that was a different time, and the Tigers had a different coach. Kelly has not yet won a national title himself, though the two previous LSU coaches did, and Kelly is seen to still be playing catchup to them.

Clemson’s Memorial Stadium was the first to be called “Death Valley” by Presbyterian College head coach Lonnie McMillian back in 1948. LSU did not start calling Tiger Stadium “Death Valley” until over 10 years later, in 1959, after LSU defeated Clemson at home, 1959, when it was known as “Deaf Valley” for how loud it got.

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TJ Parker Speaks on Not Leaving Clemson Despite Transfer Offers From Other Schools

As for TJ Parker, he actually has a lot of offers from other schools to enter the transfer portal, but he has so far stayed loyal to Clemson. During the ACC Media Days, the defensive end revealed why he has not even entertained any of them.

“There’s no point in me leaving if I have everything I want here,” Parker told reporters.

This statement from Parker only reinforces that the culture Dabo Swinney has made over there at Clemson, with the school having a “family atmosphere” that may prove attractive to players and making the older ones want to stay.

Related: ‘He Has To Win’: CFB Analyst Sets Expectations Straight As LSU HC Brian Kelly Writes Cheque Worth $1,000,000

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college footballmen’s college basketballwomen’s college basketball, and college baseball!





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