The road to the 2025 PRI Show, December 11-13, downtown Indianapolis, continues in just a few weeks when attendee registration opens for qualified industry members on Tuesday, July 15.

This year’s event will once again offer an experience unlike any other trade show on the planet, delivering the three biggest business days of the year for the global motorsports community.

With a focus on the present and future of racing, the 2025 PRI Show promises to feature all the newest parts, latest innovations, nearly unlimited networking opportunities and access to an unrivaled number of motorsports manufacturers and service providers that can’t be matched anywhere else. Attendees can also get excited for some of the Show’s signature events and features, including the Featured Products Showcase, the Grand Opening Breakfast (keynote speaker set to be announced at a later date), the world-famous Machinery Row with live demonstrations, the PRI ESports Arena and much more.

You can also view the current 2025 PRI Show Floorplan here. Check back in during the leadup to the Show to see what other motorsports brands are added to the world’s largest gathering of motorsports professionals.

Before registering, PRI Show organizers recommend attendees book their hotel rooms now to start planning the best PRI Show experience possible. Click here to secure your accommodations.

In addition, prospective attendees should also renew their PRI Membership, which is required to attend the Show.

For more information on the 2025 PRI Show, visit here.

Chase Briscoe is still adjusting to his new life as someone who should win races, not a driver who shocks everyone when he does.

That’s a strange place to be for a driver whose entire career has been one of those against-all-odds, Hollywood stories (if you’re not familiar with it, it’s quite eye-opening).

Things are much different for Briscoe now. Driving for one of NASCAR’s powerhouse teams in Joe Gibbs Racing, Briscoe is expected to win, and it would have been a huge disappointment if he didn’t. In fact, his entire career might be built on a false premise if he was unable to find victory lane in his situation.

That’s why he quickly expressed relief on Sunday night at Pocono Raceway, after he somehow conserved enough fuel to hold off the track’s all-time wins leader in teammate Denny Hamlin.

“I’ve only won three races in the Cup Series. This is by far the least enjoyable because it’s expected now,” he said. “You have to go win.”

There’s no sugarcoating that. At JGR, it’s win or find someplace else to work. And if you’ve shown you can’t win in the best equipment? Good luck getting someone else to take a chance on you.

That’s the stark reality Briscoe signed up for: Fast cars, but major expectations. And he could feel the pressure creeping in as he sat winless near the halfway point of the season.

“The last couple weeks especially, (it’s) like this huge weight on my shoulders, unlike anything I’ve ever experienced before,” he said. “My wife (said), ‘What is going on with you?’ I’m like, ‘I have to win. I don’t think you realize how bad it is if we don’t win a race and lock into the playoffs.’”

When you drive for @JoeGibbsRacing, excellence isn’t just expected – it’s demanded.@chasebriscoe talks about securing his first victory with his new team. pic.twitter.com/lFuSaSDhJz

— NASCAR (@NASCAR) June 23, 2025

Briscoe said when he was signing his contract with JGR, he was shown a statistic: Out of 40 possible playoff berths to that point in the elimination playoff era, the team had made it 38 times. The expectation, he said, was clear: “If you don’t make the playoffs, you’re not going to be in this car anymore.”

There are times when we wonder why NASCAR drivers don’t seem to be having fun. Hey, that was some cool racing for sixth place out there! Why don’t they get out of the car and smile?

It’s because for those at the top of the sport — anyone who drives for JGR, Hendrick Motorsports or Team Penske — winning is about the only thing worth smiling about.

Briscoe, the career underdog who made it big, now knows that all too well.

“There were a lot of people they could have put in this car,” he said. “It was the most sought-after seat in the offseason. For me to be the one blessed enough, lucky enough to get it is great.

“With that, you have to prove yourself. To be able to come here and win, it doesn’t mean I’m guaranteed to be in it for awhile — but it certainly is nice to know I can do it at this level, in this equipment. Hopefully, I can be here my entire career because the sky definitely feels like it’s the limit here.”

Pit call pitfall

You can understand why Brad Keselowski wanted to stay out for one more lap.

With nothing but clean track in front of him and suddenly freed from the scourge of Pocono’s dirty air problem, Keselowski was ripping around the 2.5-mile track and making up ground on those drivers who were in the middle of a pit cycle.

Or so he thought. But his team, with all their data and lap times on the pit box, radioed to tell him that wasn’t the case. He was actually losing time to the cars who had come off pit road with fresher tires and needed to pit now instead of running longer.

Keselowski had committed to running long in his mind and asked if he could do one more lap. The team said yes. So he did. Except right then is when Shane van Gisbergen spun out and caused a caution, which ruined Keselowski’s pit strategy altogether.

Instead of starting that final run somewhere in the top five and having a chance to win the race, Keselowski had to restart 24th and spent the rest of the race driving back up to ninth.

Brad Keselowski second-guessed his pit box at a key moment Sunday. When some bad luck ensued, he lost a shot at a win. (Meg Oliphant / Getty Images)

At this point, for a driver in 30th place in the standings, wins are the only thing that matters. You can’t blame Keselowski for trying to do what he thought was right; he’s a veteran with nearly 600 Cup starts, a highly intelligent team owner who has a firm grasp on strategy, and a person who has spent a lifetime in racing. If there’s no caution, his decision doesn’t look bad.

Still, the driver has limited resources inside the car. Whatever he’s seeing for lap times and however information is being relayed in his ear, it’s no match for the computers on the pit box and the engineers in the war rooms back at the race shops who are helping call the race in real time.

The best drivers and teams in the Next Gen Era are the ones who let the driver drive and the crew chief be the crew chief. Cliff Daniels doesn’t ask Kyle Larson what to do; he tells him, and Larson says “OK” and does it. Denny Hamlin doesn’t question Chris Gayle (or Chris Gabehart before that); Hamlin puts the strategy in the team’s hands.

We’ve yet to see a case lately where a driver overruling the team has worked out. But we have seen multiple high-profile cases where the driver got it wrong (Justin Allgaier at Charlotte, for example). Keselowski, unfortunately with bad timing as a factor, now becomes the latest example.

What happened to the No. 5 team?

Wait a second. Is Larson suddenly not as fast anymore?

Larson is tops in laps led this season and was setting a blazing pace in that category, making it seem inevitable he could reach 2,000 laps led in a season again (like he did in 2021). Except suddenly, Larson and the No. 5 team have just been … OK?

In the last four races — Nashville, Michigan, Mexico City, Pocono — Larson has led zero laps. Not one! It had been almost a year since Larson went even three straight races without leading a lap.

Surely, people will point to the disastrous Indy 500/Coca-Cola 600 weekend as some sort of turning point. But this is about the speed of the cars, not the driver; remember, Larson shot to the lead at Charlotte and led 34 laps before crashing.

Something isn’t quite firing on all cylinders with the No. 5 team right now, and Larson has made several puzzled comments about it recently (like at Michigan, when he said he wouldn’t have finished any further regardless of the fuel mileage game).

“I just hope we don’t carry what we had the last few weeks into the rest of the season,” Larson said after Pocono. “Prior to the last few weeks, we’ve been really fast. It’s just been a rough stretch, but we’ll continue to go to work.”

New life for Legacy

Legacy Motor Club seems to have come to life in the last two months after a disappointing couple seasons. The question is: Can the team keep building on the momentum, or is this a temporary spike?

John Hunter Nemechek has back-to-back sixth-place finishes at two wildly different track types (Mexico City and Pocono) and has risen from 25th to 21st in points in the last two weeks. He has a career-high six top-10s this season, all in spaced-out, consecutive pairings — but after each one has hit a slump.

Teammate Erik Jones is 18th in the standings with only two top-10s all year, but that’s because Jones has been more consistent and has avoided bad finishes. Pocono was his fifth straight finish of 17th or better and Jones has rocketed 11 spots in the standings during that stretch alone (he was 29th after last month’s Kansas race).

Jones is well-established, and his talent is well-known in the garage. Sitting 18th in the point standings with nine races remaining until the playoffs isn’t a major shock based on his past, but it is surprising given how Legacy ran the past two seasons (when Jones finished 27th and 28th in the standings, respectively).

Nemechek is more of an eyebrow-raiser. He had a solid start to the season (he was inside the playoff standings for the first five races) and then faded, but has now been able to re-establish his footing. The 28-year-old is tied with Michael McDowell in the standings and the two of them are just one point behind the much-discussed Carson Hocevar and eight points behind future Hall of Famer Kyle Busch.

There’s a tangled jumble of eight drivers within 25 points of one another in the standings — from 17th place to 24th place — so it’s a trap to get too caught up with points position now. But just to be in the mix at this point, considering the expectations for Legacy after the last two years, is worth noting.

(Top photo of Chase Briscoe celebrating Sunday’s win: Meg Oliphant / Getty Images)

Toto Wolff is one of the longest-standing team principals on the Formula 1 grid. Usually watching from inside the Mercedes garage, Wolff looks at home within the hustle and bustle of motorsport. And while his headphones don’t always survive a race weekend, he’s been one of the most successful voices on the grid after he joined the sport in 2009.

But before he became a titan of both business and motorsport, the Austrian was an 18-year-old struggling to afford even the fuel for his SEAT Ibiza while he worked at the Österreichring, now named the Red Bull Ring.

“I used to work at the Red Bull Ring. It has always felt a bit like a second home,” he reflected via a release from Mercedes. “Back then it was known as the Österreichring. I was 18 years old, and a driving instructor.”

While chasing his own motorsport aspirations, the now-billionaire was working as a driving instructor at the track to fund his dreams.

“I was trying to make a living and finance my own driving career,” he continued. “The best part was always getting to shake down the cars at the end of the day when everyone else had gone home.”

1991 was a big year for motorsport in the country. The now-famous circuit had been removed from the F1 calendar due to safety concerns despite the 5.911-kilometre layout being famous for its challenging turns. But with the sport evolving and safety standards showing equal growth, it failed to make the cut.

Toto Wolff, Mercedes

Photo by: Sam Bloxham / Motorsport Images

But while F1 was out, other motorsports continued at the famous venue, allowing it to live on with the Austrian Superbike Championship being a favourite for track-goers.

Wolff struggled financially despite his tenacity.

“I would sleep in a farmhouse near to the track while I was doing the instructing, the people were super lovely and friendly,” he said. “I would drive back and forth between Vienna in those days, in my SEAT Ibiza. I could barely afford the fuel.”

While also continuing his education at Vienna University, this was a challenging time for the team chief.

“Yeah, hand to mouth because I had no financial support from home. I tried to make the uni, so-so and I got the offer from the best Formula Ford team back in the day to work as an instructor on the old Spielberg.”

His excitement for motorsport stemmed from a friend of his, who was driving in the German Formula 3 Championship at the time. 

“I was with some friends, we were visiting Amsterdam, don’t ask why, and we were driving back and passing the Nurburgring.

“One of my dear friends was one of the frontrunners in the German Formula 3 Championship back in the time and I was fascinated by the environment, loved cars and drivers and decided I wanted to give it a go.

“I found out about everything and decided to buy myself a SEAT Ibiza, a tiny little SEAT car. I could make it with my pocket money and earning a little bit extra.

“I could just make the monthly leasing rates and I started to race the car. Sold my road car, raced the car and drove it on the road. This is how my racing started.”

“It means a lot when a partner believes in what we’re doing and chooses to grow with us,” said Rick Hendrick, owner of Hendrick Motorsports. “The No. 24 team has competed at a high level, and William continues to elevate his role as a driver, a leader and a spokesperson. All-Pro is expanding the program because it supports business goals, strengthens their connection with customers and reflects the performance-driven culture they’ve developed. We’re proud of this long-term commitment and can’t wait to see what’s next.”

The first race for the All-Pro Auto Reconditioning No. 24 Chevrolet will be the Chicago Street Race on Sunday, July 6. Coverage of the race will be on TNT, the Motor Racing Network and SiriusXM NASCAR Radio.

-Photo credit: Hendrick Motorsports