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Kids Have Fun At Affinity Esports Spring Break Camp – The Newtown Bee

Children ages seven to 15 had a blast playing video games and improving their teamwork and socializing skills at Affinity Esports’ Spring Break Gamer’s Retreat from April 14 to 18. Established in 2021, Affinity aims to be Connecticut’s premier organization to develop happier and healthier gaming experiences for everyone of all ages. While Affinity has […]

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Children ages seven to 15 had a blast playing video games and improving their teamwork and socializing skills at Affinity Esports’ Spring Break Gamer’s Retreat from April 14 to 18.

Established in 2021, Affinity aims to be Connecticut’s premier organization to develop happier and healthier gaming experiences for everyone of all ages. While Affinity has teams for organized competitive gaming, also known as esports, the organization offers a wide variety of programming for youth, teens, and adults such as camps, game nights, and after-school classes.

One of these many camps was the Spring Break Gamer’s Retreat. Designed for those passionate to explore gaming in a supportive environment, the camp let children have fun playing games like Minecraft, Mario Kart, and Super Smash Brothers, while also developing healthy gaming habits.

A normal camp day consisted of daily gaming challenges, free play, and off-screen activities such as drawing, according to Affinity Program Coordinator Brendan O’Hara. Everyone had the chance to work together, or by themselves, and pick their own goals. The first day of camp saw one group team up to speedrun Minecraft, while some others played around in Fortnite.

The afternoons have a quick topic discussion on healthy gaming habits such as the importance of taking breaks, eating healthy, and drinking water. Children would also have breaks to get them off the computer, whether that meant playing a board game or going for a walk outside on the nearby scenic trail.

Between the breaks and a group lunch, where everyone can eat together outside if the weather is nice enough, there was always a chance for the kids to connect with each other outside of the game.

For O’Hara, who guided the kids in activities and cheered them on when they reached their goals, his favorite part of camp was seeing how passionate the kids were in everything they did.

“It’s just really easy to get into whatever the kids are doing,” O’Hara said.

Benefits Of Gaming

Affinity Director of Program Development Kate Petersen said the goal of the Spring Break Gamer’s Retreat was to allow kids some free time and flexibility to play the games they want, but to also help connect them with other kids of a similar age who are into the same games.

This not only carries Affinity’s larger goal of combining gaming with mental wellness and community-building, but Petersen said it lets kids develop important life skills and create lasting memories.

“What we hear again and again from parents who sign their kids up for our programs is that their kids love to game, but if they’re gaming at home, they’re worried about them being isolated, sitting all day, and not making connections with other people,” Petersen explained.

She continued by saying that many parents want their kids to have a more social, healthier experience with a hobby they love. Petersen said she’s watched campers who have been with Affinity for several years blossom and make a lot of new friends and connections.

“Maybe the first six months they were here, they walked in the door and went to their PC because they were too shy to talk to people. Now they come in, know everybody’s name and are saying hi to everyone,” Petersen said. “It’s just exciting to see them get comfortable and come out of their shell.”

Mark Kilpatrick, who co-founded Affinity with his wife Emily Kilpatrick, said the transferable skills developed through gaming are “undeniable.” These include skills such as teamwork, coordination, and communication. While they’ll keep pushing for children to develop those skills, Kilpatrick said he felt the inclusion side of gaming is something many people overlook.

He noted how there’s a lot of stigma around encouraging an activity that some people are uncomfortable with or might not know much about.

“And we just love when we see parents and guardians start to take that leap and say, ‘You know, maybe there is a productive way that they can love this thing and grow,’” Kilpatrick said.

Future Goals

This year’s marks Affinity’s second spring break camp. When they ran it last year, Kilpatrick said they had around six or seven kids sign up and felt really good about the program’s momentum.

“That’s when we thought, ‘Well, we should be running camps not just during the summer, but also during the spring and winter as well,’” Kilpatrick explained.

To that end, they were excited to hold camp again this year and see several more kids join. Kilpatrick said they want their camps and programs to feel casual, but structured.

“Everything we do is so structured, and it’s coding based or it’s highly competitive gameplay based, so we were really surprised that these weeks have taken off. People love them as a change of pace,” Kilpatrick said.

Carrying off the momentum of their camps and programs, Affinity recently expanded their Newtown studio. In addition to their upstairs office space on Glen Road, Affinity has opened up a new downstairs space in the same building for camp and program activities.

On the change, Kilpatrick said the original space was “everything we needed it to be” for the time.

He added, “It helped us create the initial spark we needed, but it was time for us to grow up as a location and as an organization.”

Kilpatrick said that Affinity is now able to do more with their youth programming. Not only are they expanding to do live events, corporate trainings, team building, and end-of-year corporate parties, but they are able to do more work with the Department of Mental Health and Young Adult Services. Beyond that, Kilpatrick said they have and will continue to expand to their sister organization, Connecticut Esports.

“Now we’re expanding into pushing out more content in the [gaming] industry, being a connector for schools and universities, and really creating a meeting ground and hub for all things information-related to this industry,” Kilpatrick said.

For the near future, Kilpatrick said they’re looking forward to a “blowout” summer, with full-day summer camps starting June 16. Whether it’s on pixel art or content creation to building in Minecraft or game creation and coding, Kilpatrick and Petersen want there to be a program for everyone.

After all, seeing children find that spark and make memories with friends new and old is a driving force for their work.

“It’s been pretty amazing watching people find that here,” Kilpatrick said.

Affinity Esports has a Newtown studio located at 27 Glen Road. For more information about Affinity Esports, as well as their other studios, visit affinityesports.gg, call 203-290-1656, or e-mail hello@affinityesports.gg.

Reporter Jenna Visca can be reached at jenna@thebee.com.

Affinity Esports staff stands with campers of the organization’s Spring Break Gamer’s Retreat camp on Monday, April 14. This spring break camp is only one of many programs Affinity offers, along with after-school classes, game nights, private lessons, full-day summer camps, and more. —Bee Photo, Visca

Affinity Esports recently expanded its Newtown studio with a new lower level dedicated to gaming and other activities. —Bee Photo, Visca

Affinity Esports is an organization headquartered in Newtown that offers video game related programs, camps, and other activities.—Bee Photo, Cross





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ESports pioneer-turned musician subject of new documentary | Local News

FAIRFIELD — Walter Day would say he’s living proof that it’s never too late to pursue one’s passions, and that’s the focus of a new documentary he’s featured in. Day, 76, who founded Twin Galaxies — a platform that tracks arcade game high scores — was featured in the 2007 documentary “The King of Kong: […]

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FAIRFIELD — Walter Day would say he’s living proof that it’s never too late to pursue one’s passions, and that’s the focus of a new documentary he’s featured in.

Day, 76, who founded Twin Galaxies — a platform that tracks arcade game high scores — was featured in the 2007 documentary “The King of Kong: A Fistful of Quarters.” But by that point in his life, Day had shifted gears and changed his passion. He’d moved on to music.


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Donald Promnitz is the associate editor of the Ottumwa Courier and the Oskaloosa Herald. He can be reached at dpromnitz@ottumwacourier.com. Follow him on Twitter @DonPromnitz.





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Valhallan Esports Training opens esports hub in Frisco

Valhallan Esports Training opened in Frisco. The business held a grand opening June 4. The esports facility is a local hub for young gamers of all skill levels. Players can experience live, in-person gaming with teammates and peers, according to the company’s website. The business also offers camps, events and birthday parties geared towards esports. […]

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Valhallan Esports Training opened in Frisco. The business held a grand opening June 4.

The esports facility is a local hub for young gamers of all skill levels. Players can experience live, in-person gaming with teammates and peers, according to the company’s website.

The business also offers camps, events and birthday parties geared towards esports.

“>



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Patrick Mahomes Is Invisalign’s Latest Unexpected Celebrity Ambassador. Here’s Why

In January, Invisalign confirmed fan speculation: Patrick Mahomes does use its aligners. Now, months after announcing a multi-year partnership with the clear aligners brand, the Kansas City Chiefs quarterback is now officially fronting a campaign to show its aligners are for everyone. Mahomes is the latest unexpected addition to Invisalign’s ‘Smile Squad.’ Its growing group […]

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In January, Invisalign confirmed fan speculation: Patrick Mahomes does use its aligners.

Now, months after announcing a multi-year partnership with the clear aligners brand, the Kansas City Chiefs quarterback is now officially fronting a campaign to show its aligners are for everyone.

Mahomes is the latest unexpected addition to Invisalign’s ‘Smile Squad.’

Its growing group of brand ambassadors ranges from regional and global influencers like Charli D’Amelio, actress Marsai Martin, and clothing designer Kristin Juszczyk. Athletes also feature heavily, including former Louisiana State University (LSU) gymnast Livvy Dunne and LSU women’s basketball player Flau’Jae Johnson.

Mahomes’ first sports-themed spot for the brand stars him alongside three teen athletes representing baseball, track, and soccer competing in their respective sports.

The footballer narrates the 30-second hero video saying: “Confidence isn’t a handout, you gotta build it. How you feel is how you play. It starts with a click… Invisalign,” before showing off his smile.

“Invisalign is a product that has made a real difference for me, and I wanted to pass that along to others, so the partnership came together pretty naturally,” Mahomes exclusively told ADWEEK ahead of Super Bowl 59.

The spot will air from Monday (9 June) on NFL Network’s Good Morning Football.

Aligners for everyone

Rather than relying on posters in dental offices, Invisalign has embraced a direct-to-consumer (DTC) marketing strategy in recent years, led by strategic partnerships with buzzy celebrities and real users.

Kamal Bhandal, its svp of global brand, consumer, and Americas marketing, told ADWEEK: “At the core of what we’re trying to do is showcase the transformative power of a confident smile through authentic experiences with all of our partners. Whether it’s someone of the caliber of Patrick or an everyday person, we want to tell all of those stories.”

Invisalign identifies its brand ambassadors through organic moments, she said.

In Mahomes’ case, fan speculation around him chewing his aligners during Chiefs games led to the brand reaching out to his team. Now, as part of his multi-year deal, he will share his Invisalign treatment journey with fans via a multi-channel campaign.

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Chester County Intermediate Unit hosts inaugural PSEL Esports Expo with Rocket League Tournament

DOWNINGTOWN —  Over 40 educators and coaches, along with 25 students and 12 sponsors, gathered on Monday, June 2, for the inaugural Pennsylvania Scholastic Esports League (PSEL) Esports Expo at the Chester County Intermediate Unit (CCIU). The event featured a Rocket League tournament and offered a full day of exploration into the dynamic world of […]

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DOWNINGTOWN —  Over 40 educators and coaches, along with 25 students and 12 sponsors, gathered on Monday, June 2, for the inaugural Pennsylvania Scholastic Esports League (PSEL) Esports Expo at the Chester County Intermediate Unit (CCIU). The event featured a Rocket League tournament and offered a full day of exploration into the dynamic world of scholastic esports.

The event provided participants with opportunities to witness competitive gameplay, explore cutting-edge esports solutions, and build valuable connections in the esports education space. The tournament ran bracket style with top teams competing in the final competition.

“We were thrilled to welcome so many of our scholastic esports colleagues from Pennsylvania and beyond to our first PSEL Esports Expo,” said Kammas Kersch, director of the PSEL Esports League. “As an educator-led league, it is important to us to continue to foster learning opportunities for both students and educators. One of the highlights of the day was getting to spend time networking with our PSEL community!”

Kersch, who is also the CCIU STEM services coordinator, opened the event with a welcome and introduction that focused on key pillars for setting up an esports program in schools.

Several sponsors hosted engaging spotlight sessions designed specifically for educators, offering valuable insights, tools, and resources to help support successful scholastic esports teams.

The Rocket League finals saw an exciting playoff between West Chester Henderson High School and Chichester High School, with both teams showcasing impressive skill and teamwork. In a thrilling finish, Henderson High School emerged as the tournament champions.

Matt Swan, CCIU STEM innovation specialist, emphasized, “The Rocket League matches were full of great highlight plays, and in the end West Chester Henderson walked away as the champions without losing a single game!”

Swan continued, “We want to congratulate the players from West Chester Henderson on their phenomenal performance and also recognize the players from Chichester High School & 21st Century Cyber Charter School. We look forward to our next chance to showcase the skills of these amazing student competitors!”

Karen Ruggles, DeSales University varsity esports program director, closed the event with a talk that channeled the day’s excitement into a reflection on the future of esports—encouraging attendees to recognize how gaming, competition, and community can fuel personal and professional growth, while inspiring them to embrace their individual potential to shape a thriving, positive future for the industry.

The event received overwhelmingly positive feedback from attendees, sponsors, and students alike. Educators and parents praised the organization and valuable insights shared, sponsors appreciated the meaningful engagement, and students were energized by the high-level competition and community-centered atmosphere.

The CCIU Events Team and PSEL Esports Team is already planning for the next event and looks forward to bringing esports colleagues together again soon.



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UniPin and Minotaur forge strategic alliance to unlock a gaming multiverse

MANILA, PHILIPPINES – In a bold new partnership set to reshape how brands and marketing teams connect with passion-led communities, UniPin, the leading digital entertainment enabler, joins forces with Minotaur, a team of next-generation creative marketing ecosystem builders for brands. Together, the partnership aims to build truly authentic gateways not only into gaming communities, but […]

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MANILA, PHILIPPINES – In a bold new partnership set to reshape how brands and marketing teams connect with passion-led communities, UniPin, the leading digital entertainment enabler, joins forces with Minotaur, a team of next-generation creative marketing ecosystem builders for brands.

Together, the partnership aims to build truly authentic gateways not only into gaming communities, but into the wider ecosystem of fandom, pop culture, esports, and lifestyle – spaces where passion lives and audiences engage on their own terms. 

“With UniPin now as our valued co-players in this game called Brand Gamification, we’re more equipped than ever to deliver authentic solutions that truly connect with communities of millions of gamers, gaining access to literally thousands of titles through UniPin’s deep portfolio. That’s unbridled access for our partners in this vast playground of limitless possibilities,” said Rey Tiempo, Chief Creative Officer of Minotaur.

UniPin is best known as one of Asia’s most trusted online payment portals, providing game credits and top-up services for a wide range of popular titles like Mobile Legends, Free Fire, PUBG Mobile, Genshin Impact, and many more. Minotaur, on the other hand, are community builders with expertise in gaming, esports, tech, music, and fandom culture. 

Together, they have sealed an exclusive meeting of the minds, a match made in gaming heaven that taps into a whole new realm of targeted marketing strategies, specifically engaging and enabling the exponentially growing gamer segment, not only in the country but in the region. 

“This isn’t just about top-ups or tokens. It’s about providing value to the lives of consumers starting with our community groups vis-a-vis working closely with our brand partners and developing a real way in. The end goal is for us to be part of the daily conversations of the Filipino people, by creating real loyalty within ecosystems people already love, trust, and participate in,” said Jamie Paraso, CEO of Minotaur.

Sponsor

For brands, this means: plugging directly into active player bases; co-creating campaigns with gaming-endemic ideas; and engaging communities in a way that doesn’t disrupt, but resonates.

“We’ve always believed that the future of brand love lives in communities, and in particular, our space – the gaming community. Brands can no longer just advertise; they need to participate, add value, and earn their place. We’re glad to have Minotaur by our side as allies who look to help us grow from local to regional,” said DC Dominguez, UniPin Philippines Country Manager.

“This partnership isn’t about entering gaming as outsiders. It’s about being invited in, because the work respects the space. Minotaur understands that, and it’s going to be epic moving forward with our partnership that truly aims to grow communities and break the mold,” said Poeti Fatima, UniPin GM Business Global.

“It’s the beginning of a new era,” said Ashadi Ang, CEO of UniPin. “Whether it’s through grassroots tournaments, creator collaborations, or fully integrated platform engagements, UniPin x Minotaur is set to become the go-to bridge between brands and the communities they’ve trying to reach: authentically, and at scale.”



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The growth of esports at UW–Madison

Students compete in Valorant, a multiplayer video game, in the Esport Lounge at the Bakke Recreation & Wellbeing Center, Photo by Xiaomeng Shen/UW–Madison While esports isn’t usually the first thing that comes to mind when you think of athletics, there are a lot of skills that you need to be a good esports athlete. “There […]

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Photo of students competing in Valorant, a multiplayer video game, in the Esport Lounge at the Bakke Recreation & Wellbeing Center, Photo by Xiaomeng Shen/UW–Madison

Students compete in Valorant, a multiplayer video game, in the Esport Lounge at the Bakke Recreation & Wellbeing Center, Photo by Xiaomeng Shen/UW–Madison

While esports isn’t usually the first thing that comes to mind when you think of athletics, there are a lot of skills that you need to be a good esports athlete.

“There is a big mental aspect of esports, but part of it is just mechanical skills, like how well you aim and stuff,” says UW sophomore Arsalan Ahmad, an officer for the Madison eSports Club. “Genetics plays a huge role in other sports, a lot of times it’s just ‘oh are you tall enough to play basketball.’ With esports there is a lot of adaptation, it’s not only that you have to grind, but you also have to adapt to changing metas (most effective tactics available) like traditional sports.”

Ahmad, who’s studying computer science and data science, competes on the club’s top team for Valorant.

Esports, or playing video games competitively, has grown rapidly into a global industry. Games like League of Legends, Valorant, Apex Legends and Counter-Strike have become some of the most popular, with their top athletes being treated like celebrities, complete with dedicated training facilities and top tier sponsorship deals.

UW–Madison has also started providing more opportunities and spaces for esports on campus. While UW doesn’t have a varsity-level esports team like some universities, student-led groups such as the Madison Esports Club offer competition across multiple games.

The Madison Esports Club first started off as a group of students who gathered to play popular games such as DOTA, Starcraft and Hearthstone. In early 2020 the organization was adopted under the University Recreation and Wellbeing as a Sports Club, bringing it more funding and opportunities to compete against other teams.

The organization hosts teams for specific games, such as League of Legends, Valorant and Call of Duty. But students in the club don’t have to compete on a team — they can just find groups of other students to play games for fun.

Since COVID, gaming and video games has become one of the largest entertainment industries in the world,” said club president Eddie Kustner. “It’s good to have more opportunities for people who enjoy video games to go out and meet other people who enjoy video games.”

The Madison Esports Club competes in a variety of collegiate competitions locally and on a more national scale, including the Big Ten league and the Wisconsin Esports Conference, which includes other colleges in Wisconsin. The Big Ten is offering competitions in Super Smash Bros and Overwatch for the Spring 2025 semester, and the Madison Esports team is competing in both.

Outside of the team itself, the Bakke Recreation and Wellbeing Center has opened up a dedicated Esports lounge fitted with computers optimized for gaming. Esports has also been offered as a part of intramural sports, with semester-long competitions and shorter tournaments.

“Fostering local competition is really good. Also just connecting with other students on campus,” says Arsalan Ahmad. “It’s a great way to socialize with other students, just like it is with other intramural sports.”

Kustner would like to see esports grow here. “We have an esports room and it’s great that we have that, that’s a great first step,” he says.

It can be difficult to convince up-and-coming esports athletes to compete on a collegiate level because the prime age for gaming is on the younger side. Most talented players make their professional debut before they even graduate from high school.

“The long-term goals are to support the team and to provide more opportunities for the community to grow. The most successful esports communities in college have a very strong social scene and they have physical areas where people want to come, which fosters community” Kustner says.


Written by Serena Wang

Link to original story: https://news.wisc.edu/the-growth-of-esports-at-uw-madison/





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