How AI and Data Analytics Are Transforming German Soccer’s Bundeslig
AI Revolution in the Bundesliga: How Data is Transforming Soccer’s Fan Experience In Germany’s premier soccer league, the fusion of artificial intelligence and sports is creating unprecedented ways for fans to experience the beautiful game. The Bundesliga, through its parent organization Deutsche Fußball Liga (DFL), has embarked on an ambitious journey to harness real-time data […]
AI Revolution in the Bundesliga: How Data is Transforming Soccer’s Fan Experience
In Germany’s premier soccer league, the fusion of artificial intelligence and sports is creating unprecedented ways for fans to experience the beautiful game. The Bundesliga, through its parent organization Deutsche Fußball Liga (DFL), has embarked on an ambitious journey to harness real-time data analytics that is reshaping both how fans engage with matches and how teams strategize on the field.
“We realize that data is a core ingredient for our media product, as well as an important source for our clubs,” explains Hendrik Weber, Senior Vice President of Sports-Technology-Innovation at DFL, in a recent interview with AWS Enterprise Strategist Matthias Patzak on the Executive Insights podcast.
The scale of this data collection is staggering. During each match, thousands of events are manually annotated while advanced computer vision technology tracks players and the ball, generating approximately 3.6 million data points per game across 617 matches annually. Starting next season, the league will implement what Weber calls “limb tracking or skeleton tracking,” which will increase data collection by a factor of 40.
“We call it ‘the single source of truth,’” Weber notes about this official match data, which forms the foundation of the league’s data strategy.
What makes the Bundesliga’s approach distinctive is its commitment to real-time data delivery. “The real value of rights, on the sports right, is really in the live content,” Weber emphasizes. This real-time data serves multiple stakeholders simultaneously—from broadcast partners enhancing their coverage to coaches making tactical adjustments during matches.
On the sidelines, analysts equipped with iPads receive live data feeds, allowing them to identify patterns and communicate insights to coaches via headsets. This information can prove decisive during halftime interventions. Meanwhile, broadcasters leverage the same data streams to enrich commentary and create compelling graphics for viewers.
The league’s data strategy represents a significant evolution from earlier approaches. “It was like 2011, ’10, ’11, ’12 when we realized that sports data is really a strategic asset,” Weber recalls. This recognition led to the creation of Sportec Solutions, a DFL subsidiary dedicated to sports data activities.
Weber describes the overarching vision as a “glass-to-glass strategy,” encompassing everything from “the glass of the camera lenses from the camera, where you actually capture the action on the pitch, until the glass of like an iPad or a TV screen, how you actually consume the Bundesliga.”
The Bundesliga’s embrace of generative AI represents its latest innovation frontier. Working with AWS, the league has developed an “AI live ticker” or “AI data finder tool” that automatically identifies relevant insights for commentators during live broadcasts. This addresses a critical challenge in sports broadcasting: the need to quickly identify meaningful patterns within vast amounts of real-time data.
Another promising application combines AI-selected photos with match statistics to create instant infographics. “The idea is that the AI finds the most fitting picture which is related to the stats he already collected,” Weber explains. “Then maybe crops the picture… upscale it… and then even connect it maybe with a graphic so it’s like an infographic, which then instantly you can send out.”
Balancing innovation with quality presents a particular challenge in soccer, which Weber describes as “rather risk-averse” with fans who “don’t want to have too many experiments.” The solution involves careful experimentation and human oversight for edge cases. “The official match data is the single source of truth,” Weber emphasizes. “For the public, that’s like the written Bible.”
For organizations looking to develop their own data strategies, Weber offers clear advice: “Start with a business strategy, not too technical,” he recommends. “What is our core goal of our organization, and how do we actually generate revenue? And what is our role and how does the data help us?”
The Bundesliga’s data-driven transformation illustrates how even tradition-rich sports can evolve through thoughtful innovation. As Weber concludes, “We think we need to be innovative, we need to transform, we need to adjust to the next generation.”
Nike Agency PMG Teams Up With Genius Sports for Next-Gen Sports Ad Tech
07/30/2025 – 08:00 AM
Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK–(BUSINESS WIRE)– Genius Sports Limited (NYSE:GENI) today announced a strategic partnership with PMG, the leading independent […]
Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies
NEW YORK–(BUSINESS WIRE)–
Genius Sports Limited (NYSE:GENI) today announced a strategic partnership with PMG, the leading independent agency that represents brands including Nike, TurboTax, Best Western, and Beats by Dre in a commitment to drive innovation at the intersection of sports, media, and technology. Under the partnership, PMG will become a founding agency partner of FANHub, Genius Sports’ premier fan activation platform.
PMG will explore new ways brands can leverage next-generation sports advertising technologies. The multi-year partnership will focus on innovative brands within PMG’s portfolio that are looking to reach passionate and loyal sports audiences. The partnership will also see Genius Sports help enrich Alli, PMG’s proprietary AI-driven marketing operating system. Alli helps brands understand what’s happening at the moment of culture by monitoring real-time signals, anticipating trends, and activating media in the context of live cultural and sports moments. This capability will help ensure that PMG’s clients are connecting with fans in the most relevant and resonant ways possible.
“This partnership represents PMG’s continued commitment to helping brands tap into the cultural power of live sports,” said Carly Carson, Head of Integrated Media at PMG. “By partnering with Genius Sports and their FANHub platform, we’re building on our track record of helping brands insert themselves authentically into cultural conversations. PMG’s clients will be at the forefront of sports innovation, with access to technologies and formats that will define the future of fan engagement.”
The collaboration will focus on three key areas:
Next-Generation Ad Formats. PMG will pilot innovative advertising solutions including immersive experiences such as Augmented Ads and contextual sports placements that integrate within live game content.
Measurement Innovation.The partnership will create comprehensive measurement frameworks to demonstrate media and business outcomes for sports, addressing a critical industry need for accountability in sports advertising investments.
Early Access to Emerging Technologies. PMG clients will gain early access to FANHub’s latest innovations and platform capabilities, ensuring they remain ahead of industry trends.
“PMG’s investment reflects the growing recognition that sports advertising requires specialized technology and expertise,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “Their commitment to innovation and their roster of world-class brands make them an ideal partner as we continue to push the boundaries of what’s possible in sports fan engagement.”
For more information about FANHub and its capabilities, visit geniussports.com/fanhub.
About PMG
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Brighton, Costa Rica, and Cleveland, our team is made up of more than 900 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
Named The Drum’s 2024 Agency of the Year, Digiday’s 2024 Independent Media Agency of the Year, Ad Age’s 2023 A-List, MediaPost’s 2022 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company’s Best Workplaces for Innovators, Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work for 10 years in a row. For more information about PMG, visit www.pmg.com.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global sports, betting and media ecosystem. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences across the entire sports industry.
We are the trusted partner to over 700 sports organizations, including many of the world’s largest leagues, teams, sportsbooks, brands and broadcasters, such as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.
Genius Sports is uniquely positioned through AI, computer vision and big data to power the future of sports fan experiences. From delivering augmented broadcasts and enhanced highlights, to automated officiating tools, immersive betting solutions and personalized marketing activations, we connect the entire sports value chain from the rights holder all the way through to the fan.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250730138117/en/
Jeff Foster started as the President and General Manager of the newly rebranded Revelyst Golf Technology within the last few months. Photo courtesy of Revelyst Golf Technology SAN DIEGO – When it comes to golf, the grass is greener in San Diego, according to Revelyst Golf Technology President and General Manager Jeff Foster. He said […]
Jeff Foster started as the President and General Manager of the newly rebranded Revelyst Golf Technology within the last few months. Photo courtesy of Revelyst Golf Technology
SAN DIEGO – When it comes to golf, the grass is greener in San Diego, according to Revelyst Golf Technology President and General Manager Jeff Foster. He said the city’s position as a mecca for the industry contributed to the rebranding of Providence-based performance gear brand collective Revelyst’s San Diego platform.
Established earlier this month, Revelyst Golf Technology united the company’s current brands Foresight Sports, Bushnell Golf and PinSeeker. Soon after, GPS golf course mapping and virtual reality golf app GolfLogix joined the platform after it was acquired by the company.
“It’s a crossroads of golf and technology here in San Diego,” Foster said. “It made sense to rebrand it to what it is, especially since all four businesses in our San Diego platform are in golf technology, and many of the other ones we’re considering building or acquiring would fit into that group.”
The company’s positioning comes at a time when the golf industry is evolving, said Foster. Revelyst hopes to stay ahead of the curve and keep its edge. It has experienced double-digit growth over the last few years.
“We hope through this rebranding, and natural growth that we can be the largest business in golf, right here in San Diego,” Foster said. “If you’re in golf business, you need to be in this region. It’s where all the good talent and other companies are. If you’re in the tech industry, you’re in Silicon Valley — and that’s kind of how golf is here in San Diego.”
Revelyst Golf Technology plans to continue its expansion efforts after its recent acquisition of GolfLogix. Photo courtesy of Revelyst Golf Technology
Claiming Turf in Golf Technology
Before Revelyst Golf Technology, Revelyst had two other platforms: Revelyst Outdoor based in Bozeman, Montana and Revelyst Adventure based in Irvine, California. Part of the company’s mission is to fuel enthusiasm around sports through performance gear.
In golf, the company has noticed changing patterns. Indoor golf and simulators have gained popularity, and technology has become increasingly synonymous with the sport. “The makers of all our products are golfers by heart, but technologists by day and night,” Foster said. “They are several steps of ahead of where I think the golf business is already going. As an example, we’re working on projects that are three or four years out, that we really believe are going to change the way golf is played.”
Revelyst Golf Technology is working on projects that will help golfers better understand their game, how to improve and play faster. A part of that equation are golf simulators, which have popped up progressively at actual golf courses, co-working spaces, resorts, corporate spaces and even homes. Golf simulators, Foster said, can emulate almost any actual golf course.
There are about 21 golf companies based throughout San Diego, Foster said. Revelyst Golf Technology is setting out to offer quality, cutting-edge products in the market.
“Our vision is that the best golfers in the world continue to use our products,” Foster said.
“It’s also that every golfer on this planet that’s enjoying the game is using our products to help them get better at golf and operate their golf course in a commercial environment.” With the recent acquisition of GolfLogix, Revelyst Golf Technology hopes to deepen its expertise and is using the company’s Scottsdale location as another office space.
“GolfLogix comes with incredible, deep talent as one of the No. 1 apps in golf,” Foster said.
Company’s Next Moves
In the wake of its rebrand, Revelyst Golf Technology is on a mission to create growth. The company is actively hiring in the golf technology space.
“We have incredible plans to grow our business. But that takes employees and good talent. We feel the San Diego area has both of those,” Foster said. “There will be a major expansion of head count added to our platform here.”
The company will also be adding new products to its lineup and looking for a new space to house employees and manufacturing as it grows.
“I see us revolutionizing the way golfers are using technology to help them improve,” Foster said. “Our vision is that every golfer is using one or more of our products to play or practice golf with.”
Foster described Revelyst Golf Technology as a very “acquisitive company,” prioritizing a “buy, build, partner” strategy as the anchor of its growth mindset.
“We’re trying to build the most connected and performance-driven golf ecosystem that there is,” Foster said.
Revelyst Golf Technology FOUNDED: 2008 PRESIDENT: Jeff Foster HEADQUARTERS: San Diego BUSINESS: Golf Technology EMPLOYEES: 270 WEBSITE: www.foresightsports.com, www.bushnellgolf.com CONTACT: [email protected] NOTABLE: Last week at the The Open Championship, over 96% of all the world’s best players chose Bushnell Golf Rangefinders for tournament preparation.
Born and raised in San Diego, Madison takes great pride in local storytelling. Her coverage at the San Diego Business Journal includes tourism, hospitality, nonprofits, education and retail. An alumna of San Diego State University’s journalism program, she has written for publications including The San Diego Union-Tribune and The San Diego Sun. At the 2024 San Diego Press Club awards, Madison was recognized for her exemplary profile writing. She was also a speaker for the 2023 TEDx Conference at Bonita Vista High School. When she’s not working on her next story, Madison can be found performing music at a local restaurant or on one of San Diego’s many hiking trails.
GeniusIQ brings AI-driven tech innovation to FIBA U19 World Cup
With blink-and-you-miss-it action featuring elite athletes at the peak of their powers captivating a global following, basketball has long been considered to be an ideal launchpad for sport’s most progressive technologies. However, the AI-powered innovations on display during this year’s FIBA U19 Basketball World Cup in Lausanne, Switzerland, were truly groundbreaking even by the sport’s […]
With blink-and-you-miss-it action featuring elite athletes at the peak of their powers captivating a global following, basketball has long been considered to be an ideal launchpad for sport’s most progressive technologies.
However, the AI-powered innovations on display during this year’s FIBA U19 Basketball World Cup in Lausanne, Switzerland, were truly groundbreaking even by the sport’s lofty standards.
As part of governing body’s long-term strategic partnership with sports data and technology provider Genius Sports through to 2035, the U19 showpiece was the first-ever FIBA event to fully integrate AI-driven technologies.
The offering included in-game optical tracking data for real-time player and team insights; augmented broadcasts integrating live tracking data to deliver immersive viewing experiences for fans; and rich performance insights for coaches and players to optimise training and game strategies.
The solutions were powered by GeniusIQ, Genius Sports’ AI platform, which was unveiled with a promise of opening up a new dimension of data-driven storytelling and insights for coaches, players, fans and broadcasters. According to the feedback, the technology delivered.
Data-driven storytelling
“It’s all about laying the foundation for smarter decision-making and richer basketball experiences.”says Bart Prinssen, FIBA’s head of equipment and venue centre.
“Coaches and players immediately recognised how the technology can assist them in the future – offering clearer performance insights, aiding tactical planning, and supporting player development.
“Media partners and fans were especially enthusiastic, as this tech enables more immersive, data-driven storytelling and deeper fan engagement.
GeniusIQprovided fans watching the games on YouTube with live metrics, including split-second shot probabilities, as well as shot and defender distance measurements. Indeed, a poll during one of the live streams found 75% of fans were in favour of such real-time updates for enhancing their live viewing experience.
It is perhaps little surprise, therefore, that leaders in basketball – and other sports – believe there is significant potential to monetise such solutions in the coming years, from enhancing live broadcasts and digital platforms to creating new data services and fan experiences.
“National Federations and clubs can explore licensing, sponsoring, media enhancements, performance analytics and scouting tools, and even subscription-based content,” Prinssen says. “It is about turning deeper insight into greater value for everyone in the ecosystem.”
Deeper insights
These deeper insights were brought to life during the tournament in Lausanne.
From identifying American ace Caleb Holt as the top shooter in terms of estimated field goal percentage to singling out Serbia’s Savo Drezgic as the leading passer in potential assists per game, the technology offered numerous fresh perspectives on the action.
“The modern basketball fan wants more than box score statistics shown at half-time,” Steven Burton, Genius Sports’ chief partnerships officer, says. “In an era of on-demand content, they increasingly expect insights and updates that help them to understand the inner workings of every player and team during the game.
“Throughout the tournament in Lausanne, we also gave coaches live demonstrations of the GeniusIQ-powered performance tools that will be made available across world basketball. These solutions provide coaches and analysts with an incredible wealth of data-driven insights to optimise everything from training to post-game and opponent analysis.”
A shared vision for innovation
As Switzerland assistant coach Julien Vonovier noted, the depth of the available data is ideal for both scouting and performance analysis. The key to optimising the practical use of the technology, though, is that it has been developed and applied with Genius Sports and FIBA working hand-in-hand.
Prinssen, who highlights how FIBA’s long-term partnership with Genius Sports is built on “a shared vision for innovation”, adds that the collaboration is “a clear example of how a governing body and a tech leader can work together” to develop the sport.
“We’re not just adopting off-the-shelf solutions – together, we’re developing tools tailored to the needs of international basketball,” Prinssen adds.
“At the FIBA Equipment & Venue Centre, our mission is to deliver groundbreaking, market-ready technologies every two years. We’re building the most advanced technical hub in the sport and are committed to helping our entire network – FIBA, national federations and leagues – benefit from it.”
Exciting steps
Over the past year, the partnership between FIBA and Genius Sports has led to the emergence of a suite of fan engagement, broadcast and performance tools through the GeniusIQ platform. However, Burton explains that there is plenty more to come after “fantastic feedback from both fans and coaches” following the FIBA U19 World Cup debut.
For instance, tracking cameras are also now installed for Lithuanian Basketball League (LKL) games, leading to Genius Sports recently delivering a series of augmented broadcasts, as well as creating dynamic new sponsorship inventory for one of the LKL’s partners.
“This is just the beginning for GeniusIQenhancing world basketball, both on and off the court,” Burton adds. “FIBA is committed to making this technology available to its members worldwide and we’ve already taken some exciting steps forward.
“Going forward, FIBA leagues and national federations can take their competitions to a new level with our technology, providing immersive experiences for fans and equipping their teams with the leading performance software in world basketball.
“We are also paving the way for technology that can solve some of basketball’s most complex issues, including enabling coaches to review key plays from a player’s perspective and detecting events that can assist officials with key decisions, such as out-of-bounds calls.”
Fully-integrated technology framework
For Prinssen, while the U19s was a perfect testbed for the technology in a major event setting, with “the youth environment the ideal platform to explore new tools”, there is now a growing focus on expanding the technology across more FIBA competitions.
“We’re also working to introduce the technology across a growing number of national federations and national leagues, helping them to modernise their competitions and enhance their data ecosystems,” Prinssen says.
“Our long-term vision is a fully integrated technology framework across all levels of the global basketball structure. For this reason, we have in 2025 expanded our team to support national federations while they onboard this new technology.
“At the Equipment & Venue Centre, we’re not just innovating for FIBA – we see ourselves as team players and facilitators, providing tools, expertise, and solutions that benefit our entire basketball community.”
Online Gaming Market to Surge to USD 333.20 Billion by 2030, Driven by Technological Innovations and Cloud Integration: MarkNtel Advisors (Top Players
NEW DELHI, July 30, 2025 /PRNewswire/ — According to the latest industry analysis, the Global Online Gaming Market is projected to grow from USD 208.58 billion in 2024 to USD 333.20 billion by 2030, expanding at a robust CAGR of 8.12% during the forecast period of 2025–2030. This significant growth is fueled by increasing adoption of […]
NEW DELHI, July 30, 2025 /PRNewswire/ — According to the latest industry analysis, the Global Online Gaming Market is projected to grow from USD 208.58 billion in 2024 to USD 333.20 billion by 2030, expanding at a robust CAGR of 8.12% during the forecast period of 2025–2030. This significant growth is fueled by increasing adoption of electronic devices, evolving gamer preferences, widespread digitalization, and the rapid development of cloud gaming technologies.
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The report, developed by market intelligence firm MarkNtel Advisors, provides a comprehensive view of the market dynamics, key growth factors, segmentation breakdowns, and emerging opportunities that define the trajectory of the global online gaming industry.
How Big is the Online Gaming Industry?
Market Size Value in 2024: USD 208.58 Billion
Industry Revenue Forecast in 2030: USD 333.20 Billion
Online Gaming: A Digital Powerhouse Redefining Entertainment
Online gaming has evolved into a mainstream form of entertainment across all age groups and demographics. With the widespread accessibility of mobile phones, the proliferation of high-speed internet, and the surge of eSports and social gaming platforms, the gaming landscape has transformed into a vibrant, fast-paced ecosystem.
The report attributes the market’s expansion to a combination of factors, including:
Surging Demand for Mobile Gaming: Mobile platforms dominate the market with a 43% share, thanks to the affordability and accessibility of smartphones and tablets, particularly in Asia-Pacific and emerging economies. The widespread deployment of 5G, combined with lower latency and enhanced graphics on mobile devices, is reshaping the online gaming experience.
Cloud Gaming and Streaming Services: Cloud-based platforms are disrupting the traditional gaming ecosystem. Players can now stream high-quality games without investing in expensive hardware. Industry giants like Google, Microsoft, and Amazon are investing heavily in cloud infrastructure, with a collective spend of over USD 395 billion in the U.S. in 2025 alone.
Gamification and In-Game Monetization Models: The adoption of reward-based gaming, in-game purchases, NFTs, and avatar customization are contributing to player engagement and extended playtime. Game developers are leveraging these features to build monetization strategies while offering players unique, immersive experiences.
Key Market Drivers and Opportunities
1.) Rise of Electronic Devices Fuels Market Momentum
As of 2025, GSMA Intelligence reports approximately 14 billion active electronic devices worldwide—equivalent to 173% of the global population. The shift to digital lifestyles, remote work culture, and global internet penetration has catalyzed this rise. From smartphones to advanced consoles, the growing device ecosystem allows gamers to access diverse platforms seamlessly.
2.) Technological Advancements in Cloud Gaming
Cloud gaming is emerging as a core driver of market transformation. The technology removes the need for high-end gaming hardware, enabling affordable access to top-tier gaming content. With the rise in data centers and cloud parks in regions like North America, Europe, India, and Australia, cloud gaming platforms offer scalable, low-latency solutions for millions of gamers worldwide.
3.) eSports and Spectator Gaming
The eSports sector has become a cultural phenomenon. Major tournaments such as League of Legends, Valorant, and Dota 2 attract millions of spectators via YouTube, Twitch, and Amazon Prime Video. The report notes that over 7 million viewers tune into each major tournament. Additionally, the integration of traditional sports titles like NBA 2K and F1 has expanded the demographic reach to older and more diverse audiences.
Explore Complete Research Report for Detailed Information About Companies, Shares, and Data: – https://www.marknteladvisors.com/research-library/online-gaming-market.html
Emerging Market Trends and Main Challenge
1.) Increasing Female Gamer Base and Cross-Generational Appeal
The demographic landscape of gamers is becoming increasingly diverse. Female participation is on the rise, and cross-generational appeal is increasing due to the introduction of casual and mobile games that cater to a wider audience. Platforms are adapting to deliver content that resonates with all age groups, from children to seniors.
2.) Growth in Subscription-Based Gaming Models
Subscription models are transforming how users access games. Services like Xbox Game Pass, Apple Arcade, and PlayStation Plus are redefining gaming access by offering extensive libraries for a monthly fee. These services reduce upfront costs and offer value through exclusive content and early access to new releases.
2.) Cybersecurity and Data Privacy Concerns
As online gaming platforms collect sensitive user data, including payment credentials and identity information, they have become lucrative targets for cybercriminals. According to the FBI’s Internet Crime Complaint Center (IC3), cyberattacks grew by 22% in 2023, driven largely by phishing and ransomware incidents.
The report warns that without robust cybersecurity infrastructure, game publishers may face user attrition, particularly as gamers become more privacy-conscious and shift toward free-to-play platforms that require less personal data.
Segmentation Analysis of Online Gaming Global Market
◾ By Gaming Type
Adventure games dominate the market with approximately 33% share. These games combine storytelling, real-time interaction, and immersive graphics, especially when enhanced by AR/VR technologies. The blending of adventure with genres like horror, puzzle, and RPG broadens appeal.
◾ By Platform
Mobile phones lead the platform category with 43% share, followed by PCs and consoles. The growth of smartphone gaming is particularly strong in developing nations where affordability and internet access drive usage.
◾ By Gamer Type
Casual gamers and social gamers constitute a large share, followed by hardcore and professional gamers. The rise of single-player and multiplayer enthusiasts reflects a growing interest in both solo and social gaming experiences.
◾ By Age Group
Young adults (18–24) and adults (25–34) are the largest age demographics engaging with online gaming, though increasing participation is observed among middle-aged (35–54) and senior (55+) populations, especially due to mobile accessibility and casual games.
Schedule a Consultation with Our Experts! – https://www.marknteladvisors.com/query/talk-to-our-consultant/online-gaming-market.html
Regional Insights: Asia-Pacific Takes the Lead
Asia-Pacific dominates the global online gaming market, accounting for around 41% of the total share. The region’s growth is attributed to:
High population density
Affordable smartphone penetration
Expanding internet infrastructure
Active eSports scene and gaming events like the Tokyo Game Show
India, China, Japan, and Indonesia are among the fastest-growing gaming markets globally, collectively accounting for more than half of the world’s online gamers.
In Q1 2025 alone, over 1.93 billion gaming applications were downloaded in Southeast Asia, reflecting the region’s insatiable appetite for digital entertainment.
Competitive Landscape
By MarkNtel Advises, the top online gaming companies in 2025:
Activision Blizzard, Inc.
Microsoft Corporation
Apple Inc.
Electronic Arts Inc.
Sony Interactive Entertainment Inc.
Nintendo Co., Ltd.
Tencent Holdings Ltd.
Ubisoft Entertainment
NEXON Co., Ltd.
Square Enix Holdings Co., Ltd. and more…
These companies are investing in AI integration, cloud streaming, and cross-platform compatibility to future-proof their offerings.
Industry Developments
Microsoft & AMD (2025): Announced a new Xbox hardware portfolio with custom AMD chips focused on AI-powered gameplay and cross-platform compatibility.
Nintendo (2025): Launched the Nintendo Switch 2 with enhanced performance and full backward compatibility, solidifying its hardware leadership.
About Us –
MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
Discover More Market Insights Like This One! –
Global Cloud Gaming Market Research Report: Forecast (2025-2030)
Vietnam Cloud Gaming Market Research Report: Forecast (2025-2030) – The Vietnam Cloud Gaming Market size was valued at around USD 2.64 million in 2024 and is projected to reach USD 11.05 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 22.60% during the forecast period, i.e., 2025-30.
Philippines Cloud Gaming Market Research Report: Forecast (2025-2030) – The Philippines Cloud Gaming Market size was valued at around USD3.96 million in 2024 and is expected to reach USD16.57 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 22.61% during the forecast period, i.e., 2025-30
Southeast Asia Cloud Gaming Market Research Report: Forecast (2025-2030) – The Southeast Asia Cloud Gaming Market size was valued at around USD 121.29 million in 2024 and is projected to reach USD 698.22 million by 2030. The market is also estimated to grow at a CAGR of around 23.92% during the forecast period, i.e., 2025-30.
UAE Gaming Market Research Report: Forecast (2025-2030)- The UAE Gaming Market size was valued at around USD 484.1 million in 2023 and is projected to reach around USD 754.2 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.16% during the forecast period, i.e., 2025-30
Global Metaverse in Gaming Market Research Report: Forecast (2023-2028) – The Global Metaverse in Gaming Market is projected to grow at a CAGR of around 41.2% during the forecast period, i.e., 2023-28.
Saudi Arabia Online Gaming Market Research Report: Forecast (2023-2028) – The Saudi Arabia Online Gaming Market is projected to grow at around 7.85% CAGR during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the increasing number of affordable internet plans, easy access to online games.
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Here’s your last chance to score the new Samsung Galaxy Watch 8 for as little as $99.99 with our exclusive trade-in deal
The brand-new Galaxy Watch 8 only just launched, but it appears Samsung has forgotten to end its massive preorder trade-in deal on the smartwatch that lets you pick up the latest Samsung Galaxy Watch 8 for as little as $99.99 (was $349.99). You need to follow our exclusive TechRadar link to the Samsung store and […]
The brand-new Galaxy Watch 8 only just launched, but it appears Samsung has forgotten to end its massive preorder trade-in deal on the smartwatch that lets you pick up the latest Samsung Galaxy Watch 8 for as little as $99.99 (was $349.99).
You need to follow our exclusive TechRadar link to the Samsung store and trade in your existing smartwatch to get this price.
Note that the exact rebate you get depends on the device you hand over, too. The maximum discount of $200 comes from trading in a Samsung Galaxy Watch 7, a Galaxy Watch Ultra, or a Galaxy Watch 6 Classic.
However, you can trade in other eligible smartwatches for a rebate of anywhere between $50 – $175, so there’s potential for a good discount even if you don’t have one of the latest Samsung wearables. You can even get a flat $50 credit if you don’t have anything to trade in, which you can put towards earbuds, straps, or other accessories at Samsung.
Given that this was originally a preorder offer, I suggest moving fast if you want to secure this super-low upgrade price for the smartwatch that impressed in our early hands-on. I can’t imagine it’ll stick around for much longer and probably won’t be available again until the Labor Day sales in September.
Samsung Galaxy Watch 8 from $99.99 – ends soon
Digging into our early impressions of the Samsung Galaxy Watch 8 suggests that the latest smartwatch is more than just an iterative upgrade this time around. Standout features include a slicker and slimmer design, advanced health, sleep, and AI features, and software improvements to make your exercise planning even easier.
If you’re currently rocking a Galaxy Watch 7 or have found you don’t need all of the most advanced features in the Galaxy Watch Ultra, it could be worth using this opportunity to switch devices while the trade-in rebates are high. Just be aware that the battery life is still relatively short, even with a bigger battery – around one or two days from a full charge.
Samsung recently launched a brand new Galaxy Watch 8 Classic, which we’ve also had hands-on time with recently, and a new Galaxy Watch Ultra. It’ll be interesting to see if any of these new wearables make their way onto our best smartwatches buying guide after further testing. For now, the price of the Galaxy Watch 8 with this offer makes it a very tempting upgrade.
The Galaxy Watch 8: perfect companion to your Galaxy phone, perfect guide for a new lifestyle
This story is sponsored by Samsung. PhoneArena’s opinions in this article have not been affected in any way! The Samsung Galaxy Watch 8 launched with a surprising amount of upgrades and new features. Through smart design updates and integration of helpful AI features, Samsung made the new digital timepieces sleeker, prettier, and more useful than […]
This story is sponsored by Samsung. PhoneArena’s opinions in this article have not been affected in any way!
The Samsung Galaxy Watch 8 launched with a surprising amount of upgrades and new features. Through smart design updates and integration of helpful AI features, Samsung made the new digital timepieces sleeker, prettier, and more useful than ever before.
So, who is the Galaxy Watch 8 for? Isn’t this just for sporty people?
The Galaxy Watch 8 has been designed to be the perfect mix between a timepiece and a fitness tracker. It’s slim and light, for a barely-there feel when working out. However, it still has a rather large screen and tons of features for a full smartwatch functionality that complements and expands on what your Galaxy phone can already do.Furthermore, if you want a classy timepiece to accessorize your outfit with — the Galaxy Watch 8 Classic delivers just that, with a stainless steel case and actual rotating bezel. With a choice of multiple bands, the Watch 8 and Watch 8 Classic can be just the right touch for your casual or formal outfit.
When synced with your phone, the Galaxy Watch 8 makes it easier to stay in the loop and even communicate. It will mirror notifications from your phone, it will allow you to reply, you can make phone calls through it — Bluetooth models need to be in range with your phone, but the LTE models are autonomous!
Even further, it can work in sync with specific apps on your phone. You can use the Galaxy Watch 8 as a remote camera shutter — preview the viewfinder right on your wrist and tap to take a perfect group photo, with the phone propped up somewhere away from you.
Galaxy Watch 8, 40mm, is up to $200 off with trade-in
$149 99
$349 99
$200 off (57%)
The smaller 40mm Galaxy Watch 8 is a hot pick, especially with Samsung’s ongoing pre-order promo. Right now, you can secure a model for up to $200 off with eligible trade-ins.
Pre-order at Samsung
Galaxy Watch 8, 44mm, is up to $200 off with trade-in
$179 99
$379 99
$200 off (53%)
The Galaxy Watch 8 is the perfect mix between functional smartwatch and advanced fitness tracker. Right now, you can pre-order the 44mm variant for up to $200 off with eligible device trade-ins at the official store.
Pre-order at Samsung
Galaxy Watch 8 Classic is up to $250 off with trade-in
$249 99
$499 99
$250 off (50%)
The Galaxy Watch 8 Classic is available for pre-order for up to $250 off with eligible device trade-ins. With its 46mm case with a tactile rotating bezel, and multiple AI, health, and wellness features, it’s a solid pick for Samsung fans.
Pre-order at Samsung
And, of course, it heavily expands on the features of the free Samsung Health app:
Galaxy Watch 8 for a healthier lifestyle
Even if you are not at all interested in picking up a sport, but would still like to keep up with some healthy life habits — the Galaxy Watch 8 can help. Combining readings from its proprietary BioActive sensor and AI analysis, the Galaxy Watch 8 can give you an Energy Score. It’s based off of sleep quality, breathing rate, O2 levels, heart rate and a lot more.
With that information, the Galaxy Watch 8 and the Samsung Health app can suggest and gently nudge you towards better decisions — from going to bed earlier, to getting up and moving from time to time, to dietary choices.
If you do wish to pick up an activity, but have no idea where to start — the Galaxy Watch 8 is the perfect companion. The Running Coach feature will walk you through a 12-minute fitness test. After that, based on your performance and readings, the Watch 8 will assign you a fitness level and generate a custom 4-6 week training plan, so now you actually have some guidance!
Fitness enthusiasts that are further along in their fitness journey can use the Galaxy Watch 8 to maximise and improve their performance, too. Aerobic Threshold (AT) / Anaerobic Threshold (AnT) Heart Rate Zone metrics help you get the most out of every workout and get over those plateaus faster. Cyclists can calculate Functional Threshold Power (FTP) metrics in just 10 minutes (cycling power meter required).
The first-ever watch with Gemini: putting the smart in smartwatch
The Galaxy Watch 8 launches with Wear OS 6, dressed in the custom Samsung interface called One UI 8 Watch.The interface itself is focused on quick access and even multitasking with its Multi-Info tiles that offer at-a-glance information and instant access to favorite apps. And a Now Bar for live notifications, just like we have on the new Galaxy phones.
You can talk to Gemini on your watch and ask it to start one of your custom workout routines, text a friend, or ask it about your results. You can even string together multiple commands, such as “start workout, play my workout playlist”.
Or just use Gemini to quickly look up information on anything and everything you are currently curious about. Ask it anything and you get that conversational Google LLM reply — much better than the old Assistant.
And for all of that, you don’t even need your phone, as long as you have a Wi-Fi connection or the LTE model of the Galaxy Watch 8 with a data plan.
The Galaxy Watch 8 pre-order deals are still going!
As always, Samsung is celebrating the new launch with enhanced trade-in offers, store credit, and lots more. If you are already eyeing a Galaxy phone, there’s very little reason to not pair it with an excellent Galaxy Watch 8!
Galaxy Watch 8, 40mm, is up to $200 off with trade-in
$149 99
$349 99
$200 off (57%)
The smaller 40mm Galaxy Watch 8 is a hot pick, especially with Samsung’s ongoing pre-order promo. Right now, you can secure a model for up to $200 off with eligible trade-ins.
Pre-order at Samsung
Galaxy Watch 8, 44mm, is up to $200 off with trade-in
$179 99
$379 99
$200 off (53%)
The Galaxy Watch 8 is the perfect mix between functional smartwatch and advanced fitness tracker. Right now, you can pre-order the 44mm variant for up to $200 off with eligible device trade-ins at the official store.
Pre-order at Samsung
Galaxy Watch 8 Classic is up to $250 off with trade-in
$249 99
$499 99
$250 off (50%)
The Galaxy Watch 8 Classic is available for pre-order for up to $250 off with eligible device trade-ins. With its 46mm case with a tactile rotating bezel, and multiple AI, health, and wellness features, it’s a solid pick for Samsung fans.