NIL
Changes in Antitrust Law May Signal Increased Scrutiny for Long-Standing Eligibility Rules in Pro Sports | 05 | 2025 | Publications | Insights & Publications
- The aftershocks of O’Bannon and Alston are still being felt as college athletes have successfully challenged eligibility rules once considered non-commercial in nature.
- The presumption that eligibility rules are necessary to run a sporting league may no longer be accepted and such rules may require a procompetitive justification.
- Professional leagues should review rules traditionally viewed as “non-commercial” to better anticipate antitrust challenges to those rules amidst an evolving legal landscape.
Eligibility rules have long been the sovereign territory of professional sports leagues. However, recent decisions have called this tradition into question. In this article, we discuss three recent cases involving former Junior College athletes seeking to compete notwithstanding their ineligibility under NCAA (the “National Collegiate Athletic Association”) rules. As antitrust law continues to develop alongside collegiate sports’ rapid evolution in the NIL (“Name, Image, and Likeness”) era, professional and collegiate sports leagues should take note of these new decisions and the impact they might have on league governance rules more broadly. In two of those cases (Pavia and Elad) the courts subjected the NCAA’s eligibility restriction to a rule of reason analysis before granting the requested preliminary injunction enjoining application of the rule. In the third, the court declined to subject the eligibility rule to antitrust scrutiny, finding the rule to be non-commercial in nature and going on to say it would survive antitrust scrutiny even if the rule was commercial in nature.
Pavia v. NCAA and Elad v. NCAA: Successful Challenges to Eligibility Rules Impacting Former Junior College Athletes
Junior College athletes have been increasingly successful in obtaining preliminary injunctions that allow extra years of eligibility at a Division I school, calling into question the enforceability of the NCAA’s long-standing “Five-Year Rule.” The Five-Year Rule permits college athletes to compete in up to four competitive seasons within five years, inclusive of time spent at a Junior College. This “JUCO Rule” means that a recruit transferring to a Division I institution after graduating from a Junior College will have two fewer seasons of eligibility than a recruit enrolling directly at a four-year institution out of high school.
Diego Pavia, a quarterback who transferred to Vanderbilt after two seasons at New Mexico State University, obtained an injunction that will allow him to suit up for Vanderbilt this fall. Pavia sought the injunction because, prior to joining New Mexico State University, he led the New Mexico Military Institute to a Junior College National Championship victory in 2021. Application of the JUCO Rule would have resulted in his 2024 season at Vanderbilt having been his last. Pavia sued to enjoin that rule, and the Court found that the JUCO Rule’s restrictions on eligibility “necessarily have anticompetitive effects” in the NIL era. Judge William Campbell of the Middle District of Tennessee explained that “the NCAA’s assertion that restrictions on the length of eligibility have a net neutral affect ignores the new economic reality in the age of NIL compensation.” The Court further characterized NCAA Eligibility Rules as “restrictions on who can compete (and earn NIL compensation) and for how long.” The NCAA subsequently granted a waiver to permit similarly situated former JUCO players to play a fourth year of Division I sports in fall 2025 or spring 2026. This ruling left student-athletes who weren’t similarly situated to Pavia in an uncertain situation.
Enter Jett Elad. Elad transferred to Rutgers University from the University of Las Vegas after playing at Garden City Community College in Kansas. Although Elad had hoped that the NCAA might grant him the same waiver that benefitted Diego Pavia and other similarly situated athletes, the NCAA denied Elad’s application for such a waiver. Elad then filed for a preliminary injunction against the NCAA in April, arguing that counting his year of Junior College competition against his NCAA eligibility violates Section 1 of the Sherman Antitrust Act by unreasonably restraining trade in the labor market for college athletes.
Judge Zahid N. Quraishi of the District of New Jersey agreed, finding that Division I college football players are part of a “labor market” where compensation takes the form of lucrative NIL deals. Players, Quraishi explained, also use Division I football to prepare for the NFL. Recognizing that an injunction was “potentially Elad’s only opportunity to complete his Division I career and transition into the NFL,” the court found that “the JUCO Rule is commercial in nature” and that “the JUCO Rule limits who is eligible to play and therefore to negotiate a NIL agreement.”
Like the court in Pavia, Judge Quraishi’s decision reflected the new NIL reality. He noted that “Elad’s NIL agreement is a real-life example of a wider phenomenon [in which] older, more experienced players generally receive more NIL compensation than younger, less experienced players at the same position. Selectively limiting JUCO students from that pool necessarily has a commercial effect.” Judge Quraishi further stressed that Elad’s decision to enroll at Rutgers “was based in part on a NIL deal for $550,000 compensation, with an additional $100,000 incentive bonus if he is named to the All-Big Ten First Team.”
The changes in NIL within the market for college football and the broader recognition that the NCAA is engaged in a commercial enterprise was critical for Pavia and Elad’s determination that the NCAA’s long-standing eligibility restrictions were commercial in nature and should be enjoined. As such, both cases show the judiciary’s increased willingness to review sports league eligibility rules under antitrust law.
Goldstein v. NCAA: Tempered Expectations for Wholesale Elimination of the Five-Year Rule
Not all student-athletes’ Antitrust challenges of NCAA eligibility rules have prevailed. In Goldstein v. NCAA, a student-athlete’s petition for injunctive relief to increase his eligibility was denied by Judge Tillman “Tripp” Self of the Middle District of Georgia. Judge Self ruled that the NCAA eligibility bylaws are “non-commercial” and, therefore, are not subject to antitrust law. Unlike Elad who was offered over half a million dollars in NIL funds, Goldstein “did not have a single dollar amount on . . . [his] current or potential NIL compensation.” In addition, while Pavia and Elad both concerned college football eligibility, Goldstein and other similar rulings in favor of the NCAA concerned college baseball players who were not economically similarly situated. While the determination that the eligibility rule is not commercial in nature is hard to square with the contrary opinions in Pavia and Elad, it appears that the outsized revenue and NIL funds in college football drove the differing outcomes.
Broader Implications on Professional Sports
For years, the NCAA largely prevailed against antitrust challenges. That changed in a dramatic way following plaintiffs’ victories in O’Bannon v. NCAA and then in Alston v. NCAA. But those cases addressed restrictions on athletes’ ability to receive compensation. Pavia and Elad signal that the antitrust scrutiny of NCAA rules is unlikely to end with Alston and that rules previously considered to be non-commercial and aimed at preserving parity in sports are also in plaintiffs’ sights.
These challenges to NCAA league rules should not be viewed as siloed and limited to college sports. In the past year there have been several high-profile antitrust challenges in the sports world targeting league rules, as we have previously discussed in our updates on NASCAR and US Soccer.
It may be that we are seeing a shift in how the courts view sports leagues, with judges less reticent than they have been in the past to interfere with a tradition viewed as deeply rooted in our nation’s collective consciousness, and therefore less willing to defer to league rules even where the leagues assert that they are best suited to decide the rules required for competition. As the case law continues to develop, professional sports leagues should anticipate the possibility that their traditional governance models may suddenly be subjected to antitrust scrutiny.
This publication is for general information purposes only. It is not intended to provide, nor is it to be used as, a substitute for legal advice. In some jurisdictions it may be considered attorney advertising.
NIL
Joey McGuire Compares Oregon to Texas Tech Amid Increased NIL Spending
Texas Tech Red Raiders coach Joey McGuire spoke to the media ahead of the Orange Bowl against the Oregon Ducks, and McGuire was quite complimentary of Oregon coach Dan Lanning and the Ducks program. Much has been made about Texas Tech’s increased spending in the name, image, and likeness (NIL) era of college football, and similarities between the Red Raiders and the Ducks have come up ahead of their College Football Playoff matchup.
Powered in part by Nike co-founder and philanthropist Phil Knight, Oregon’s rise in the college football world has been a unique one. On the other hand, Texas Tech’s NIL collective is led by billionaire booster Cody Campbell, whose investment into the Red Raiders program has helped the team climb up the ranks.
What Joey McGuire Said About Oregon and Texas Tech
McGuire was asked to compare Oregon’s rise to Texas Tech’s, and the Red Raiders coach gave a thoughtful answer:
“First, they’ve done a good job of hiring coaches, and Dan (Lanning) was a slam dunk. Second, you know, they made it cool to be an Oregon Duck,” McGuire said. “I mean, they’ve got every uniform known to man, and players love that. So I think we’re really fortunate with Adidas, our partnership with Adidas and Patrick Mahomes, that we’re doing the same thing. We’ve got some some great looks.”

“And then, they have a great booster in Phil Knight that really said, ‘Hey, we’re going to go win at the highest level, and there’s no excuses whenever it comes to finance.’ You know, you turn around, and I think that we’ve shown that we’re doing that, and I think we’re really comparable,” McGuire continued.
“We’ve got guys that have really stepped up and done a great job. I kind of call them the big five whenever you talk about Cody and John and Mike, Dusty, and Gary. I mean, those guys have, along with everybody else in Red Raider Nation, but those guys really led the charge. And so whenever you’re talking, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer and that’s what we’re trying to do,” McGuire continued.

Oregon Ducks’ Sustained Success
As mentioned by McGuire, Oregon has been on the cutting edge of college football uniforms as well as facilities, thanks in part to the program’s relationship with Knight and Nike. In the NIL era, fans often mistake how often Nike is involved in recruiting other than the brand power that Oregon has. Still, Ducks quarterback Dante Moore and wide receiver Dakorien Moore have NIL deals with Nike.
MORE: Oregon Ducks vs. Texas Tech Playoff Betting Odds Make A Clear Statement
MORE: Oregon Loses Two More Players to Transfer Portal Amid College Football Playoff Run
MORE: Dan Lanning’s Frustration Could Ignite Oregon vs. Texas Tech
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Under the leadership of Oregon coach Dan Lanning, Oregon has had success on the recruiting trail and in the transfer portal, bringing in top prospects like Moore and Moore. Other contributors on the Ducks’ current roster came through the portal, including safety Dillon Thieneman, defensive lineman Bear Alexander, and offensive linemen Alex Harkey, Emmanuel Pregnon, and Isaiah World.

While financial stability and resources are paramount in the current era of college football, Lanning has also created a culture at Oregon that is seemingly built to last. After the Ducks’ dominant win over James Madison in the first round of the CFP, Lanning and his team were quick to acknowledge that they can play better.
Oregon and Texas Tech will kickoff from Miami, Florida, in the Orange Bowl at 9 a.m. PT on New Year’s Day.
NIL
65-year-old college football coach surges as candidate to replace Sherrone Moore at Michigan
The last of the Power Four college football head coaching openings remains available at Michigan.
The Wolverines decided to part ways with head coach Sherrone Moore on Dec. 10 due to inappropriate relations with a staffer. Michigan had its sights set on Alabama head coach Kalen DeBoer, Arizona State head coach Kenny Dillingham and Washington head coach Jedd Fisch.
Though nothing was made official, Fisch was the first to bow out of the race. Alabama’s College Football Playoff victory over Oklahoma eliminated DeBoer from the conversation, and Dillingham inked an extension with Arizona State on Saturday.
With all of those candidates off the board, one who has emerged in the next round is current Wolverines interim Biff Poggi. The interim said he had been interviewed for the job on multiple occasions this offseason.
Biff Poggi says he’s had multiple interviews for Michigan’s HC position. He also has some blunt words about the program’s shortcomings under Sherrone Moore, calling Michigan a “malfunctioning organization.”
“Everything that happens in this building has to be reevaluated.”
— Austin Meek (@byAustinMeek) December 22, 2025
Poggi began his college football coaching career as an assistant with stops at Brown, Temple and the Citadel in the late 1980s. He coached at his high school alma mater, The Gilman School, as an offensive coordinator and offensive line coach from 1988 to 1995. He spent the next 20 seasons as Gilman’s head coach before returning to the college ranks.
The now 65-year-old spent two prior stints with the Wolverines under Jim Harbaugh. He worked as an analyst with the 2016 team and served as Michigan’s associate head coach in 2021 and 2022.
Poggi was hired away from Michigan to succeed Will Healy as Charlotte’s next head coach in the 2023 offseason. The 49ers were 3-9 in Poggi’s first year at the helm, tying for eleventh place in the American Athletic Conference.
After a 3-7 start to the 2024 season, Charlotte decided to part ways with Poggi. The 49ers hired Tim Albin as his replacement for 2025.
This will not be the first time Poggi has served as the Wolverines’ interim head coach. He was the interim for Michigan’s games against Central Michigan and Nebraska.
The Wolverines accepted an invitation to the Citrus Bowl at Camping World Stadium in Orlando, Florida. No. 18 Michigan (9-3, 7-2) will face No. 13 Texas (9-3, 6-2) on Dec. 31 (3 p.m. EST, ABC).

NIL
Bob Chesney’s Immediate To-Do List at UCLA
Get 50% off a BRO annual subscription!! Join the No. 1 independent source on UCLA sports and recruiting with one of our best offers!! Get unmatched insider Bruin coverage of UCLA football as it begins the Bob Chesney era for the equivalent of 16 cents a day, $1.10 a week, $5 a month and billed at just $60 for the entire year!! There is no promo code required for this offer, just HIT THIS LINK now, and you’ll be good to go!! Offer ends Monday, January 5th at 9 p.m!!
Bob Chesney was hired at UCLA at the beginning of December, with the official announcement released Dec. 6th.
He spent two whirlwind days — Dec. 8th-10th — in Westwood for his introductory press conference and a few other media moments.
He then spent most of his time back in Harrisonburg, Virginia, preparing his James Madison team to face Oregon in the first round of the College Football Playoffs.
On Saturday, the Dukes lost, valiantly, to Oregon, 51–34. That ended the JMU season and Chesney’s coaching tenure there.
And the Bob Chesney era at UCLA begins.
Of course, the coach was doing UCLA-related things for the past three weeks, but now he’ll be fully focused and engaged as UCLA’s new coach.
What to do, what to do?
NIL
Historic college football rivalry ends after schools fail to reach agreement
One of college football’s greatest rivalry games is set to come to an abrupt end as it was about to celebrate its 100th anniversary.
The annual Notre Dame vs. USC football rivalry game is no more after the schools failed to reach an agreement on future matchups, ending one of college football’s most recognizable traditions, according to Yahoo Sports’ Ross Dellenger.
Representatives from both schools had been involved in negotiations to preserve the rivalry over the last several months, but could not agree on terms going forward, at least temporarily ending a football series that had been ongoing since 1926.
Gone, but not for good?
Yes, there is some hope that we could see USC and Notre Dame on the same field in the future.
Administrators from both schools did reach an agreement to resurrect the series as soon as the 2030 season, according to the report.
Until now, just a world war and a global pandemic had prevented Notre Dame and USC from playing each other every season, but now the pressures of the modern college football season, and its postseason format, appear to have played a role.
Whose fault is this?
Concerns about scheduling and how the game would affect College Football Playoff positioning were the decisive factors in bringing an end to the rivalry, according to the report.
Most of that concern seemed to arise from the USC side of the equation, which felt that certain precedents established by the selection committee in punishing teams for losses put the program in a disadvantageous position.
USC hinted this would come
USC head coach Lincoln Riley signaled as much when speaking on the future of the rivalry last year.
“There [have] been a lot of teams that sacrifice rivalry games,” Riley told reporters at Big Ten Media Days last summer.
“As we get into this playoff structure, and if it changes or not, we get into this new conference, we’re going to learn some about this as we go and what the right and best track is to winning a national championship, that’s going to evolve.”
Still, even amid those comments, reps from USC signaled a desire to keep the Notre Dame rivalry, and Fighting Irish head coach Marcus Freeman was adamant on keeping the matchup, too, reflecting the position of his school.
Instead, Notre Dame is poised to finalize a home-and-home series with BYU over the next two seasons that will take the place of USC on its schedule, according to the Yahoo report.
We saw this coming
A recent Sports Illustrated report indicated that USC was hesitant to pledge itself to a long-term agreement with Notre Dame, citing concerns over the future of the College Football Playoff format and the Trojans’ existing schedule and travel demands.
“I want to play USC every year because I think it’s great for college football, that rivalry, USC-Notre Dame,” Marcus Freeman said.
“Before I even got to Notre Dame, everybody watched that game. Everybody remembers moments from that game that just stick out in their mind.”
Another college football tradition bites the dust
Losing a historic rivalry of this pedigree would be another stark reminder of the very strict conditions that schools have to work in in a new environment where playoff selection, and appeasing the College Football Playoff committee, is king.
Known as the greatest intersectional rivalry in college football, USC and Notre Dame have met almost every year since 1926, with World War II and the Covid pandemic being the only exceptions.
Now, to that list of historical anomalies, the very format of modern college football itself could be the decisive factor that puts this great rivalry on the shelf.
(Yahoo)
Read more from College Football HQ
NIL
Oregon Loses Two More Players to Transfer Portal Amid College Football Playoff Run
The Oregon Ducks are coming off of a 51-34 win over the James Madison Duke at Autzen Stadium on Saturday in the first round of the College Football Playoff.
The Ducks now advance to face the No. 4 Texas Tech Red Raiders in the CFP Quarterfinals at the Orange Bowl in Miami, FL. on Jan. 1, but two more members of the Oregon secondary won’t be in attendance.

Per reports from On3’s Hayes Fawcett, Oregon cornerback Sione Laulea is entering the portal and won’t be with the team for the rest of the CFP. Joining him in the portal will be Oregon safety Kingston Lopa, who will have three years of eligibility left. He also won’t be with the Ducks during what hopes to be a run to the National Championship.
Laulea, who arrived to Eugene before the 2024 season, was the top JUCO cornerback prospect out of San Mateo College headed into his first year at Oregon.
Sione Laulea Chose Oregon for Development

He told the media before this season that he chose the Ducks because he thought it was the best fit for him from a developmental standpoint.
“I transferred from junior college, and the biggest fit for me was just development, because I feel like I used two years, so with two years left in eligibility, I feel like I had to make the most out of my two years,” he said. “So the place that was going to develop me the most and where I fit most in the scheme, and I felt like this was a place, especially with the coaching staff, with Tosh (Lupoi) being such an aggressive caller, and (Chris Hampton) as a secondary coach.”
“I feel like it’s been great,” he continued. “As you guys know, there’s not a lot of experience in our back end, specifically the corner room, but there’s some dogs either way, whether we touch the field or not. You can see it clearly in practice that everyone’s making plays on the ball, and it’s pretty much neck and neck.”
MORE: Three Biggest Takeaways From Oregon’s Playoff Win Over James Madison
MORE: Oregon Coach Dan Lanning Is Turning Heads For Ducks’ Playoff Entrance
MORE: National Championship Betting Odds After Oregon’s Win Over James Madison
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However, things never quite worked out for Laulea. He appeared in 10 games with Oregon while posting just 10 total tackles (five solo), three pass breakups and one pick. His only interception as a Duck came in the 38-9 win over No. 20 Illinois last season.
As for Lopa, he arrived to Oregon as a four-star prospect in the 2024 recruiting class out of Grant Union in Sacramento, CA.

He received some notable praise from Oregon head coach Dan Lanning during the spring.
“It’s just what he does every day in practice. You know, the part that we get to see, and Kingston to be an unbelievable player for us. You know, he’s had a really good spring so far. But you know, he earned those moments by what he did in practice,” Lanning said.
Lopa appeared in 13 games this season while posting 12 total tackles and one pass breakup.
NIL
Florida wide receiver Naeshaun Montgomery plans to enter NCAA Transfer Portal
Florida wide receiver Naeshaun Montgomery is planning to enter the NCAA Transfer Portal, On3 has learned. He caught three passes for 26 yards in 2025.
Montgomery played high school football at Miami Central (West Palm Beach, FL), where he was a four-star prospect. He was the No. 262 overall recruit in the 2025 cycle, according to the Rivals Industry Ranking, a weighted algorithm that complies all major recruiting media services.
He had a bunch of different premier programs interested in his services as a recruit. We’ll see who comes calling this time around for the wide receiver.
To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
More on Naeshaun Montgomery, NCAA Transfer Portal
Meanwhile, the NCAA Division I Administrative Committee passed dates for the one-time-only college football transfer portal back earlier in October. As it stands, the 2025-26 college football transfer portal will last 15 days. It’ll span Jan. 2 to Jan. 16, the NCAA announced.
Moving forward, the entire Division I football notification of transfer windows is slated for Jan 2-16. As has been the previous standard, athletes on College Football Playoff teams still playing would have 5 days beginning the day after their team’s final game to enter the transfer portal.
Additionally, players have 15 days to enter the portal, but they’re not under a deadline to commit when they enter. Traditionally, the deadline for committing is how late a school can enroll a player through admissions.
One caveat is that if a head coach is fired, the transfer portal will not open for players immediately. The NCAA revealed that moving forward, players will only have 15 days to enter the portal after a coaching change, instead of the former allocation of 30 days. Players will also have to wait five days after a new coach is hired or announced.
Finally, graduate transfers also cannot enter the transfer portal until Jan. 2 with the new one-time-only portal window. All these new guidelines are bound to shake things up, but the transfer portal will still remain as interesting and entertaining as ever.
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