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Changes in Antitrust Law May Signal Increased Scrutiny for Long-Standing Eligibility Rules in Pro Sports | 05 | 2025 | Publications | Insights & Publications

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Key Takeaways:

  • The aftershocks of O’Bannon and Alston are still being felt as college athletes have successfully challenged eligibility rules once considered non-commercial in nature.
  • The presumption that eligibility rules are necessary to run a sporting league may no longer be accepted and such rules may require a procompetitive justification.
  • Professional leagues should review rules traditionally viewed as “non-commercial” to better anticipate antitrust challenges to those rules amidst an evolving legal landscape.

Eligibility rules have long been the sovereign territory of professional sports leagues. However, recent decisions have called this tradition into question. In this article, we discuss three recent cases involving former Junior College athletes seeking to compete notwithstanding their ineligibility under NCAA (the “National Collegiate Athletic Association”) rules. As antitrust law continues to develop alongside collegiate sports’ rapid evolution in the NIL (“Name, Image, and Likeness”) era, professional and collegiate sports leagues should take note of these new decisions and the impact they might have on league governance rules more broadly. In two of those cases (Pavia and Elad) the courts subjected the NCAA’s eligibility restriction to a rule of reason analysis before granting the requested preliminary injunction enjoining application of the rule. In the third, the court declined to subject the eligibility rule to antitrust scrutiny, finding the rule to be non-commercial in nature and going on to say it would survive antitrust scrutiny even if the rule was commercial in nature.

Pavia v. NCAA and Elad v. NCAA: Successful Challenges to Eligibility Rules Impacting Former Junior College Athletes

Junior College athletes have been increasingly successful in obtaining preliminary injunctions that allow extra years of eligibility at a Division I school, calling into question the enforceability of the NCAA’s long-standing “Five-Year Rule.” The Five-Year Rule permits college athletes to compete in up to four competitive seasons within five years, inclusive of time spent at a Junior College. This “JUCO Rule” means that a recruit transferring to a Division I institution after graduating from a Junior College will have two fewer seasons of eligibility than a recruit enrolling directly at a four-year institution out of high school.

Diego Pavia, a quarterback who transferred to Vanderbilt after two seasons at New Mexico State University, obtained an injunction that will allow him to suit up for Vanderbilt this fall. Pavia sought the injunction because, prior to joining New Mexico State University, he led the New Mexico Military Institute to a Junior College National Championship victory in 2021. Application of the JUCO Rule would have resulted in his 2024 season at Vanderbilt having been his last. Pavia sued to enjoin that rule, and the Court found that the JUCO Rule’s restrictions on eligibility “necessarily have anticompetitive effects” in the NIL era. Judge William Campbell of the Middle District of Tennessee explained that “the NCAA’s assertion that restrictions on the length of eligibility have a net neutral affect ignores the new economic reality in the age of NIL compensation.” The Court further characterized NCAA Eligibility Rules as “restrictions on who can compete (and earn NIL compensation) and for how long.” The NCAA subsequently granted a waiver to permit similarly situated former JUCO players to play a fourth year of Division I sports in fall 2025 or spring 2026. This ruling left student-athletes who weren’t similarly situated to Pavia in an uncertain situation.

Enter Jett Elad. Elad transferred to Rutgers University from the University of Las Vegas after playing at Garden City Community College in Kansas. Although Elad had hoped that the NCAA might grant him the same waiver that benefitted Diego Pavia and other similarly situated athletes, the NCAA denied Elad’s application for such a waiver. Elad then filed for a preliminary injunction against the NCAA in April, arguing that counting his year of Junior College competition against his NCAA eligibility violates Section 1 of the Sherman Antitrust Act by unreasonably restraining trade in the labor market for college athletes.

Judge Zahid N. Quraishi of the District of New Jersey agreed, finding that Division I college football players are part of a “labor market” where compensation takes the form of lucrative NIL deals. Players, Quraishi explained, also use Division I football to prepare for the NFL. Recognizing that an injunction was “potentially Elad’s only opportunity to complete his Division I career and transition into the NFL,” the court found that “the JUCO Rule is commercial in nature” and that “the JUCO Rule limits who is eligible to play and therefore to negotiate a NIL agreement.”

Like the court in Pavia, Judge Quraishi’s decision reflected the new NIL reality. He noted that “Elad’s NIL agreement is a real-life example of a wider phenomenon [in which] older, more experienced players generally receive more NIL compensation than younger, less experienced players at the same position. Selectively limiting JUCO students from that pool necessarily has a commercial effect.” Judge Quraishi further stressed that Elad’s decision to enroll at Rutgers “was based in part on a NIL deal for $550,000 compensation, with an additional $100,000 incentive bonus if he is named to the All-Big Ten First Team.” 

The changes in NIL within the market for college football and the broader recognition that the NCAA is engaged in a commercial enterprise was critical for Pavia and Elad’s determination that the NCAA’s long-standing eligibility restrictions were commercial in nature and should be enjoined. As such, both cases show the judiciary’s increased willingness to review sports league eligibility rules under antitrust law.

Goldstein v. NCAA: Tempered Expectations for Wholesale Elimination of the Five-Year Rule

Not all student-athletes’ Antitrust challenges of NCAA eligibility rules have prevailed. In Goldstein v. NCAA, a student-athlete’s petition for injunctive relief to increase his eligibility was denied by Judge Tillman “Tripp” Self of the Middle District of Georgia. Judge Self ruled that the NCAA eligibility bylaws are “non-commercial” and, therefore, are not subject to antitrust law. Unlike Elad who was offered over half a million dollars in NIL funds, Goldstein “did not have a single dollar amount on . . . [his] current or potential NIL compensation.” In addition, while Pavia and Elad both concerned college football eligibility, Goldstein and other similar rulings in favor of the NCAA concerned college baseball players who were not economically similarly situated. While the determination that the eligibility rule is not commercial in nature is hard to square with the contrary opinions in Pavia and Elad, it appears that the outsized revenue and NIL funds in college football drove the differing outcomes.

Broader Implications on Professional Sports

For years, the NCAA largely prevailed against antitrust challenges. That changed in a dramatic way following plaintiffs’ victories in O’Bannon v. NCAA and then in Alston v. NCAA. But those cases addressed restrictions on athletes’ ability to receive compensation. Pavia and Elad signal that the antitrust scrutiny of NCAA rules is unlikely to end with Alston and that rules previously considered to be non-commercial and aimed at preserving parity in sports are also in plaintiffs’ sights.

These challenges to NCAA league rules should not be viewed as siloed and limited to college sports. In the past year there have been several high-profile antitrust challenges in the sports world targeting league rules, as we have previously discussed in our updates on NASCAR and US Soccer.

It may be that we are seeing a shift in how the courts view sports leagues, with judges less reticent than they have been in the past to interfere with a tradition viewed as deeply rooted in our nation’s collective consciousness, and therefore less willing to defer to league rules even where the leagues assert that they are best suited to decide the rules required for competition. As the case law continues to develop, professional sports leagues should anticipate the possibility that their traditional governance models may suddenly be subjected to antitrust scrutiny.

 

This publication is for general information purposes only. It is not intended to provide, nor is it to be used as, a substitute for legal advice. In some jurisdictions it may be considered attorney advertising.



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Historic college football rivalry ends after schools fail to reach agreement

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One of college football’s greatest rivalry games is set to come to an abrupt end as it was about to celebrate its 100th anniversary.

The annual Notre Dame vs. USC football rivalry game is no more after the schools failed to reach an agreement on future matchups, ending one of college football’s most recognizable traditions, according to Yahoo Sports’ Ross Dellenger.

Representatives from both schools had been involved in negotiations to preserve the rivalry over the last several months, but could not agree on terms going forward, at least temporarily ending a football series that had been ongoing since 1926.

Gone, but not for good?

Yes, there is some hope that we could see USC and Notre Dame on the same field in the future.

Administrators from both schools did reach an agreement to resurrect the series as soon as the 2030 season, according to the report.

Until now, just a world war and a global pandemic had prevented Notre Dame and USC from playing each other every season, but now the pressures of the modern college football season, and its postseason format, appear to have played a role.

Whose fault is this?

Concerns about scheduling and how the game would affect College Football Playoff positioning were the decisive factors in bringing an end to the rivalry, according to the report.

Most of that concern seemed to arise from the USC side of the equation, which felt that certain precedents established by the selection committee in punishing teams for losses put the program in a disadvantageous position.

USC hinted this would come

USC head coach Lincoln Riley signaled as much when speaking on the future of the rivalry last year.

“There [have] been a lot of teams that sacrifice rivalry games,” Riley told reporters at Big Ten Media Days last summer.

“As we get into this playoff structure, and if it changes or not, we get into this new conference, we’re going to learn some about this as we go and what the right and best track is to winning a national championship, that’s going to evolve.”

Still, even amid those comments, reps from USC signaled a desire to keep the Notre Dame rivalry, and Fighting Irish head coach Marcus Freeman was adamant on keeping the matchup, too, reflecting the position of his school.

Instead, Notre Dame is poised to finalize a home-and-home series with BYU over the next two seasons that will take the place of USC on its schedule, according to the Yahoo report.

We saw this coming

A recent Sports Illustrated report indicated that USC was hesitant to pledge itself to a long-term agreement with Notre Dame, citing concerns over the future of the College Football Playoff format and the Trojans’ existing schedule and travel demands.

“I want to play USC every year because I think it’s great for college football, that rivalry, USC-Notre Dame,” Marcus Freeman said.

“Before I even got to Notre Dame, everybody watched that game. Everybody remembers moments from that game that just stick out in their mind.”

Another college football tradition bites the dust

Losing a historic rivalry of this pedigree would be another stark reminder of the very strict conditions that schools have to work in in a new environment where playoff selection, and appeasing the College Football Playoff committee, is king.

Known as the greatest intersectional rivalry in college football, USC and Notre Dame have met almost every year since 1926, with World War II and the Covid pandemic being the only exceptions.

Now, to that list of historical anomalies, the very format of modern college football itself could be the decisive factor that puts this great rivalry on the shelf.

(Yahoo)

Read more from College Football HQ



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Oregon Loses Two More Players to Transfer Portal Amid College Football Playoff Run

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The Oregon Ducks are coming off of a 51-34 win over the James Madison Duke at Autzen Stadium on Saturday in the first round of the College Football Playoff.

The Ducks now advance to face the No. 4 Texas Tech Red Raiders in the CFP Quarterfinals at the Orange Bowl in Miami, FL. on Jan. 1, but two more members of the Oregon secondary won’t be in attendance.

Oregon defensive back Sione Laulea

Oregon defensive back Sione Laulea runs during practice with the Oregon Ducks Tuesday, April 2, 2024 in Eugene, Ore. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK

Per reports from On3’s Hayes Fawcett, Oregon cornerback Sione Laulea is entering the portal and won’t be with the team for the rest of the CFP. Joining him in the portal will be Oregon safety Kingston Lopa, who will have three years of eligibility left. He also won’t be with the Ducks during what hopes to be a run to the National Championship.

Laulea, who arrived to Eugene before the 2024 season, was the top JUCO cornerback prospect out of San Mateo College headed into his first year at Oregon.

Sione Laulea Chose Oregon for Development

Oregon head coach Dan Lanning

Oregon head coach Dan Lanning walks off the field after a timeout as the Oregon Ducks take on the Washington Huskies on Nov. 29, 2025, at Husky Stadium in Seattle, Washington. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

He told the media before this season that he chose the Ducks because he thought it was the best fit for him from a developmental standpoint.

“I transferred from junior college, and the biggest fit for me was just development, because I feel like I used two years, so with two years left in eligibility, I feel like I had to make the most out of my two years,” he said. “So the place that was going to develop me the most and where I fit most in the scheme, and I felt like this was a place, especially with the coaching staff, with Tosh (Lupoi) being such an aggressive caller, and (Chris Hampton) as a secondary coach.”

“I feel like it’s been great,” he continued. “As you guys know, there’s not a lot of experience in our back end, specifically the corner room, but there’s some dogs either way, whether we touch the field or not. You can see it clearly in practice that everyone’s making plays on the ball, and it’s pretty much neck and neck.”

MORE: Three Biggest Takeaways From Oregon’s Playoff Win Over James Madison

MORE: Oregon Coach Dan Lanning Is Turning Heads For Ducks’ Playoff Entrance

MORE: National Championship Betting Odds After Oregon’s Win Over James Madison

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However, things never quite worked out for Laulea. He appeared in 10 games with Oregon while posting just 10 total tackles (five solo), three pass breakups and one pick. His only interception as a Duck came in the 38-9 win over No. 20 Illinois last season.

As for Lopa, he arrived to Oregon as a four-star prospect in the 2024 recruiting class out of Grant Union in Sacramento, CA.

Oregon ducks transfer portal kingstopa lopa sione laulea dan lanning james madison dukes college football playoff

Dec 20, 2025; Eugene, OR, USA; James Madison Dukes head coach Bob Chesney and Oregon Ducks head coach Dan Lanning greet one another after the game at Autzen Stadium. | Troy Wayrynen-Imagn Images

He received some notable praise from Oregon head coach Dan Lanning during the spring.

“It’s just what he does every day in practice. You know, the part that we get to see, and Kingston to be an unbelievable player for us. You know, he’s had a really good spring so far. But you know, he earned those moments by what he did in practice,” Lanning said.

Lopa appeared in 13 games this season while posting 12 total tackles and one pass breakup.



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Florida wide receiver Naeshaun Montgomery plans to enter NCAA Transfer Portal

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Florida wide receiver Naeshaun Montgomery is planning to enter the NCAA Transfer Portal, On3 has learned. He caught three passes for 26 yards in 2025.

Montgomery played high school football at Miami Central (West Palm Beach, FL), where he was a four-star prospect. He was the No. 262 overall recruit in the 2025 cycle, according to the Rivals Industry Ranking, a weighted algorithm that complies all major recruiting media services.

He had a bunch of different premier programs interested in his services as a recruit. We’ll see who comes calling this time around for the wide receiver.

To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.

More on Naeshaun Montgomery, NCAA Transfer Portal

Meanwhile, the NCAA Division I Administrative Committee passed dates for the one-time-only college football transfer portal back earlier in October. As it stands, the 2025-26 college football transfer portal will last 15 days. It’ll span Jan. 2 to Jan. 16, the NCAA announced.

Moving forward, the entire Division I football notification of transfer windows is slated for Jan 2-16. As has been the previous standard, athletes on College Football Playoff teams still playing would have 5 days beginning the day after their team’s final game to enter the transfer portal.

Additionally, players have 15 days to enter the portal, but they’re not under a deadline to commit when they enter. Traditionally, the deadline for committing is how late a school can enroll a player through admissions.

One caveat is that if a head coach is fired, the transfer portal will not open for players immediately. The NCAA revealed that moving forward, players will only have 15 days to enter the portal after a coaching change, instead of the former allocation of 30 days. Players will also have to wait five days after a new coach is hired or announced. 

Finally, graduate transfers also cannot enter the transfer portal until Jan. 2 with the new one-time-only portal window. All these new guidelines are bound to shake things up, but the transfer portal will still remain as interesting and entertaining as ever.





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6 Tennessee players who increased their NIL value, including DeSean Bishop

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Dec. 22, 2025, 5:00 a.m. ET





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Miami WR Malachi Toney Announces Career News Amid College Football Season

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The No. 10 seed Miami Hurricanes defeated the No. 7 Texas A&M Aggies 10-3 in the first round of the College Football Playoff. It was a defensive battle, ultimately decided by a late fourth-quarter score and red-zone interception by Miami.

With the score tied at 3 and 1 minute, 44 seconds left in the game, Hurricanes wide receiver Malachi Toney scored on an 11-yard touchdown pass thrown by quarterback Carson Beck.

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Up next for the Hurricanes is a Goodyear Cotton Bowl Classic matchup against the No. 2 Ohio State Buckeyes. It’s an uphill battle, as ESPN’s matchup predictor gives the Hurricanes a 29.5% chance of winning.

Miami Hurricanes wide receiver Malachi Toney (10).© Robert Myers-Imagn Images

Miami Hurricanes wide receiver Malachi Toney (10).© Robert Myers-Imagn Images

Before his heroic performance, though, the wide receiver revealed an exciting Name, Image and Likeness (NIL) update. In a joint Instagram post, Toney revealed a new NIL partnership with Hellstar, a popular clothing brand that has a sports training component.

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“We are so proud to announce our first Hellstar Sports College Athlete NIL signing – Malachi Toney🌟.,” the post caption read. “We had the privilege to coach @malitoney10 while he was apart of our high school 7 on 7 program, so now seeing him shine on the collegiate level we couldn’t be more proud.”



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What Colorado’s Athletic Department Valuation Says About Buffaloes’ Growth

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In the growing landscape of college athletics, Name, Image, and Likeness (NIL) deals play a vital role in sports. Some programs are set up better than others based on a program’s valuation. Programs with higher valuations can help some of the top-performing teams stay successful.

CNBC released its valuation rankings for the country’s athletic departments, showing their growth from the 2024 fiscal year. The Colorado Buffaloes are ranked No. 47 in the nation, a rise from No. 55 in 2024.

Colorado Buffaloes valuation NIL transfer portal Deion Sanders Coach Prime Big 12 College Football Basketball Folsom Field

Nov 25, 2023; Salt Lake City, Utah, USA; Colorado Buffaloes head coach Deion ‘Coach Prime’ Sanders on the field against the Utah Utes at Rice-Eccles Stadium. Mandatory Credit: Christopher Creveling-Imagn Images | Christopher Creveling-Imagn Images

Breaking Down Colorado Buffaloes’ Valuation Ranking

Colorado’s 2025 valuation is $574 million, with a year-over-year value change of 22 percent. The program’s 2024 revenue is set at $147 million, with a 16 percent year-over-year revenue change.

A program’s valuation determines its monetary worth, and it is important to look at the growth, which shows that Colorado is trending in the right direction. It is also important to note that the valuation rankings are based on all of the athletics, not just the football program.

Where Colorado Ranks In The Big 12

Colorado Buffaloes valuation NIL transfer portal Deion Sanders Coach Prime Big 12 College Football Basketball Folsom Field

Sep 20, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Wyoming Cowboys at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images | Ron Chenoy-Imagn Images

When focusing on the Big 12 conference, several of the programs are in the same vicinity with their valuation ranking.

  • No. 39 Kansas: $620M
  • No. 41 Oklahoma State: $600M
  • No. 42 Baylor: $585M
  • No. 46 Iowa State: $575M
  • No. 47 Colorado: $574M
  • No. 49 Texas Tech: $570M
  • No. 50 TCU: $568M
  • No. 55 Arizona: $529M
  • No. 57 BYU: $500M
  • No. 58 West Virginia: $481M
  • No. 60 Utah: $451M
  • No. 62 Kansas State: $435M
  • No. 63 Arizona State: $430M
  • No. 68 Cincinnati: $280M
  • No. 70 UCF: $262M
  • No. 73 Houston: $222M

MORE: Colorado Gets Hit With Biggest Transfer Portal Loss Yet

MORE: Michael Irvin Gets Real On Blame Surrounding Shedeur Sanders

MORE: Deion Sanders Faces Recruiting Problem After Omarion Miller Transfer News 

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While from the top valuation of Kansas to the bottom, which is Houston is a significant difference in the Big 12, the conference teams are still in a similar vicinity overall. With it having to do with all athletics, the programs that have consistently strong teams, such as Kansas’ basketball team, make sense to have a higher valuation.

Colorado Buffaloes valuation NIL transfer portal Deion Sanders Coach Prime Big 12 College Football Basketball Folsom Field

Nov 23, 2024; Kansas City, Missouri, USA; Colorado head coach Deion Sanders watches his players warmup prior to the game between the Kansas Jayhawks and the Colorado Buffaloes at GEHA Field at Arrowhead Stadium. Mandatory Credit: Nick Tre. Smith-Imagn Images | Nick Tre. Smith-Imagn Images

Looking at the Big 12 as a whole shows that the Colorado Buffaloes are in the top five for their valuation and trending upward. 

Calling Back To Deion Sanders’ Comments On Fairness

While valuation is not the same as revenue, seeing the difference in the conferences does call back to Colorado coach Deion Sanders’ comments on the fairness between programs. The schools in the top five for their valuation are either in the Big Ten or the SEC, and all are in the billions. 

“You talk about equality,” Sanders said during the Big 12 media day. “All you have to do is look at the playoffs and see what those teams spent, and you understand darn near why they’re in the playoffs. It’s kind of hard to compete with somebody who’s giving $25, $30 million to a darn freshman class.”

Colorado Buffaloes valuation NIL transfer portal Deion Sanders Coach Prime Big 12 College Football Basketball Folsom Field

Colorado football coach Deion Sanders looks on against Texas Tech in a Big 12 football game Saturday, Nov. 9, 2024, at Jones AT&T Stadium. | Stephen Garcia/Avalanche-Journal / USA TODAY NETWORK via Imagn Images

Although the valuation is on the programs’ overall athletics, Sanders has been outspoken about money when it comes to building the football program. With the Buffaloes facing a mass exodus through the transfer portal, Sanders has highlighted that several players are leaving because of money.

The positive side is that the Buffaloes’ valuation is growing with a 22 percent increase. This shows that the school’s athletics overall are being valued higher, and will help lead to more money poured into the program. With more money, the Buffaloes can put more of an emphasis on NIL as they look to build their roster and compete in the Big 12.

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