Connect with us

NIL

USC National Player of the Year JuJu Watkins Adds New NIL Partnership

USC guard JuJu Watkins had a sophomore season for the record books. The consensus National Player of the Year and All-American led the Women of Troy to a 31-4 record and No. 1 seed in the NCAA Tournament, while continuing to set the pace as one of the most prolific college athletes in NIL. With […]

Published

on

USC National Player of the Year JuJu Watkins Adds New NIL Partnership

USC guard JuJu Watkins had a sophomore season for the record books. The consensus National Player of the Year and All-American led the Women of Troy to a 31-4 record and No. 1 seed in the NCAA Tournament, while continuing to set the pace as one of the most prolific college athletes in NIL.

With historic brand partnerships — such as Nike, State Farm and Gatorade — a documentary series on NBC, celebrity fans like Snoop Dogg and murals throughout Los Angeles, Watkins is the face of the sport.

While her season ended with an ACL tear during the NCAA Tournament second round against Mississippi State, Watkins is already on the road to recovery for a return to basketball.

As she continues to grow her NIL portfolio even while out with injury, Watkins has added a new partnership with Pottery Barn Teen that has offered her the chance for an apartment makeover. Earlier this school year, she collaborated with the brand to create her dream college apartment that mirrors her own minimalist style.

Her updated living space also features some keepsakes from this past season and her NIL footprint, including game balls from some of her record performances, trading cards from her Fanatics and Topps partnership, signed pairs of Nike sneakers and her own Funko figurine.

JuJu Watkins for Pottery Barn Teen

JuJu Watkins for Pottery Barn Teen / Pottery Barn Teen

“I feel like I’m constantly evolving and liking new things, but one thing that’s always stayed is simplicity,” Watkins shared. “I usually give my trophies to my mom, so it’s cool to have a display of my accomplishments.”

Watkins has been one of the strongest athlete brands in NIL since her high school days at Sierra Canyon (Chatsworth, CA.) and that has only increased since moving onto USC.

With 1.5 million followers across her Instagram and TikTok and engaging branded content from her NIL partnerships, Watkins has earned a 95 “O2W Score” from Out2Win – the leading AI-powered athlete marketing intelligence platform – the second highest in all of college basketball.

This O2W Score is a proprietary algorithm measuring an athlete’s influence, engagement and overall brand potential. Watkins has strong scores in each, matching her on-court dominance.

Without Watkins, USC’s season ended in the Elite Eight to eventual National Champion UConn. While recovering, she will continue to be the face of the sport and has the opportunity to continue to expand her personal narrative, while supporting the Women of Troy in a bounce back season next year.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]

Published

on

Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.

That a centralized clearinghouse will be in charge of regulating any NIL transactions.

This page requires Javascript.

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

Featured Local Savings

Continue Reading

NIL

Wisconsin accuses Miami of tampering, sports law expert weighs in

article MILWAUKEE – The University of Wisconsin filed a lawsuit, accusing the University of Miami of tampering with a football player. Now, they’re taking their evidence to court in a case that could set precedent. Sports law expert Local perspective: Matt Mitten is the executive director of the National Sports Law Institute at Marquette University. […]

Published

on


The University of Wisconsin filed a lawsuit, accusing the University of Miami of tampering with a football player. Now, they’re taking their evidence to court in a case that could set precedent.

Sports law expert

Local perspective:

Matt Mitten is the executive director of the National Sports Law Institute at Marquette University. He said the case is one the entire college sports world will be watching.

FREE DOWNLOAD: Get breaking news alerts in the FOX LOCAL Mobile app for iOS or Android

“I think the university wants to establish a legal precedent,” he said. “A deal is a deal, and that’s basically what the University of Wisconsin is saying: ‘We had a deal with our athlete.'”

The backstory:

The Badgers saw the football player as a rising star and a pillar to build around. The facts of the lawsuit align with that player being Xavier Lucas.

The complaint, filed in Dane County court Friday, said the Badgers offered Lucas one of the largest name, image and likeness deals of any Wisconsin student-athlete to secure his commitment for two years.

Wisconsin said Lucas “enthusiastically” signed the deal on Dec. 2. But when he returned home to Florida for winter break, Wisconsin said he sent them a “sudden and unexpected request” to transfer. The university declined, citing the NIL contracts.

SIGN UP TODAY: Get daily headlines, breaking news emails from FOX6 News

Wisconsin said a family member told them a University of Miami coach and a “prominent alumnus” visited Lucas, which would have violated the NCAA’s tampering rules because Lucas was not yet in the transfer portal. 

Lucas announced his commitment to Miami a month later.

What they’re saying:

In a statement to FOX6 News, the University of Wisconsin said it reluctantly brought the case but did so to “maintain a level playing field.” The University of Miami did not immediately respond to a request for comment.

The Source: FOX6 News obtained and reviewed the lawsuit filed in Dane County court, and interviewed Mitten, for this report.

Wisconsin BadgersNewsCollege Football



Link

Continue Reading

NIL

College football magazine insanely predicts Tennessee football to finish 11th in SEC

Bulletin board material has hit the shelves for the Tennessee football locker room as Josh Heupel prepares for his fifth season on Rocky Top.  Lindy’s 2025 National College Football Magazine has shared its predictions for the SEC this year, and the Vols are predicted to finish in the bottom half.  Tennessee has been predicted to […]

Published

on


Bulletin board material has hit the shelves for the Tennessee football locker room as Josh Heupel prepares for his fifth season on Rocky Top. 

Lindy’s 2025 National College Football Magazine has shared its predictions for the SEC this year, and the Vols are predicted to finish in the bottom half. 

Tennessee has been predicted to finish No. 11 in the SEC this year after losing former five-star quarterback Nico Iamaleava to UCLA in the transfer portal. As a result, the Vols signed UCLA quarterback Joey Aguilar to replace Nico in the QB room. 

It’s unclear who will be the Vols’ starting quarterback this year, which could be why Lindy’s magazine isn’t high on Tennessee. Whether it be Aguilar, Jake Merklinger, or freshman George MacIntyre, Tennessee has the potential to be just as good as last year. 

The loss of Nico has forced people to move Tennessee down the SEC leaderboard this season. Based on Tennessee’s schedule alone, that likely won’t be reality as the Vols have a favorable schedule this season. 

SEC Football Unfiltered host Blake Toppmeyer also credited the drop to Nico’s loss but referred to it as more of a knee-jerk reaction rather than a reasonable prediction. 

“This feels like a knee-jerk, half-baked reaction to Iamaleava’s transfer,” Toppmeyer said. Tennessee’s ceiling altered when Iamaleava spurned the Vols in mid-April. But, I’m unconvinced the quarterback switch changed Tennessee’s floor much. Heupel’s teams are very tough at Neyland Stadium, buoying the Vols’ chances in an important swing game at home against what should be an improved Oklahoma team. Tennessee ought to win four or five SEC games. It’s tough to imagine that not being good enough to finish in the top 10 of the SEC standings.”

Lindy’s predicts Texas as the top team in the SEC this year. That is the least surprising prediction, as they are jumping on the Longhorns bandwagon this year. Texas is followed by No. 2 LSU, No. 3 Alabama, No. 4 Georgia, and No. 5 Oklahoma. 

As for Tennessee’s landing spot at No. 11, there are only five teams behind the Vols, and they will play four of them this season. Texas A&M is behind the Vols at No. 12, followed by No. 13 Arkansas, No. 14 Vanderbilt, No. 15 Kentucky, and No. 16 Mississippi State.

Between Arkansas, Kentucky, Mississippi State, and Vanderbilt, the Vols should be looking at at least three wins. Add at least three wins between ETSU, New Mexico State, Syracuse, and UAB, and Tennessee is sitting at a minimum of six wins before the season kicks off. 

Tennessee kicks off its season in Atlanta this year, with a matchup against Syracuse in the Chick-fil-A Kick-Off. This will be their first test against a Power Four opponent and could set the tone for the rest of the season. 



Link

Continue Reading

NIL

UA infielder entering portal

Arkansas infielder entering portal FAYETTEVILLE — University of Arkansas infielder Gabe Fraser shared posts to his Instagram page Friday night that stated… 0

Published

on

UA infielder entering portal

Arkansas infielder

entering portal

FAYETTEVILLE — University of Arkansas infielder Gabe Fraser shared posts to his Instagram page Friday night that stated…

Continue Reading

NIL

Former Louisville QB Tyler Shough presses Saints with bold contract demand

Former Louisville football star Tyler Shough has been throwing darts all off-season for the New Orleans Saints. The Saints drafted the former star at Louisville with the eighth pick in the second round, and the No. 40 overall pick in the NFL Draft. Shough is emerging as many experts’ favorite quarterback from this draft. The […]

Published

on

Former Louisville QB Tyler Shough presses Saints with bold contract demand

Former Louisville football star Tyler Shough has been throwing darts all off-season for the New Orleans Saints. The Saints drafted the former star at Louisville with the eighth pick in the second round, and the No. 40 overall pick in the NFL Draft.

Shough is emerging as many experts’ favorite quarterback from this draft. The former Cardinal’s offseason tape has already left experts speechless, as many are left leaving practice saying ‘Oh my God.’

Well, Shough is now trending in the news with the Saints, as he has yet to sign his contract and is now demanding a guaranteed deal from the Team.

Related: Tyler Shough favorite to replace Derek Carr after multiple ‘Oh My God’ moments

Former Louisville QB Tyler Shough presses Saints with bold contract demand

While this might seem like a big ask from the 25-year-old rookie, it is actually becoming normal for second-round players to ask for this. Just 36 players who were drafted have not yet signed their contracts, and 30 of those players are from the second round, Shough included.

Shough is expected to start for the Saints next season after Derek Carr retired, making his ask for a guaranteed contract respectable. Joel Corry of CBS Sports reported that Shough is ‘insisting’ on a fully guaranteed contract.

“The second-round signings have come to a grinding halt because of 40th overall pick Tyler Shough, who was the eighth player selected in the round. According to sources, Shough is insisting on a fully guaranteed contract since he is expecting to be the New Orleans Saints’ starting quarterback for the 2025 regular-season opener with Derek Carr recently retiring.”

Joel Corry

The former Cardinal is being smart and trying to get his money’s worth, especially if he is starting next season. Shough has shown nothing but promise in OTAs this offseason and has the full potential to lead the Saints and beat Spencer Rattler for the starting job.

The Saints’ official training camp starts July 22, and all players are expected to be there. Louisville and Saints fans will keep an eye out on Shough’s holdout and just how serious he is.

Related: Vince Marrow’s fiery message to Louisville Football was a complete home run

For all the latest on Louisville football’s offseason and recruiting, stay tuned.

Continue Reading

NIL

Texas Tech adds Lagi Quiroga to softball roster

LUBBOCK, Texas – Texas Tech softball announced the signing of catcher Lagi Quiroga to the roster on Saturday. Quiroga was named an All-ACC First Team member and an NFCA All-West Region Second Teamer following a breakout sophomore campaign.  Last season, the rising junior slashed .346/.631/.443 with 12 home runs, 13 doubles and 44 RBI. She […]

Published

on


LUBBOCK, Texas – Texas Tech softball announced the signing of catcher Lagi Quiroga to the roster on Saturday. Quiroga was named an All-ACC First Team member and an NFCA All-West Region Second Teamer following a breakout sophomore campaign. 

Last season, the rising junior slashed .346/.631/.443 with 12 home runs, 13 doubles and 44 RBI. She started all 58 games for the Golden Bears and collected 62 hits. 

A Los Angeles native, she has amassed 109 hits, 20 doubles, 28 home runs and 75 RBI over her two-year career. Her freshman season she was named to the All-PAC 12 Freshmen Team, NFCA All-Pacific Region First Team and the Softball America Freshmen All-American team.

She was the 25th ranked player in the portal according to Softball America and is the seventh player added by Gerry Glasco and his staff from the portal. All of the additions are four-stars and ranked in the top 30 of Softball America’s recruiting rankings. 



Link

Continue Reading

Most Viewed Posts

Trending