The University of Wisconsin and its NIL collective, VC Connect, filed a joint lawsuit Friday against the University of Miami alleging the Atlantic Coast Conference program knowingly induced one of the Badgers’ football players to abandon a lucrative name, image and likeness contract to play for the Florida school this upcoming season.
Allegations of tampering rarely get to this level, and the 23-page lawsuit, which was filed in state court in Wisconsin and obtained by The Associated Press, is unusual. Depending on its resolution, it could have a a wider impact on future NIL deals across college athletics.
The player in question in the filing is referred to only as “Student-Athlete A,” but the case summary describes facts that line up with the situation involving cornerback Xavier Lucas, who last December announced his plans to enter the NCAA transfer portal.
Shortly afterward, Darren Heitner, an attorney who has been representing Lucas, indicated Big Ten Conference member Wisconsin was refusing to put Lucas’ name in the portal and that it was hindering his ability to talk with other schools. In January, Heitner announced that Lucas would be playing for Miami in the 2025 season.
The situation is fallout from the rapid changes engulfing college athletics, most notably changes to NCAA rules allowing student-athletes to strike NIL endorsement deals — some worth millions of dollars — and transfer with immediate eligibility in most cases. That has changed the recruiting landscape and forced the issue of contracts and signed commitments to the fore.
“Indeed, student-athletes’ newfound NIL rights will be rendered meaningless if third parties are allowed to induce student-athletes to abandon their contractual commitments,” a portion of the lawsuit reads.
Wisconsin said in January that it had credible information that Miami and Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer.
Wisconsin and VC Connect allege the inducement for Lucas to attend Miami happened within days of him entering his NIL agreement to play for the Badgers, and that they incurred substantial monetary and reputational harm. The lawsuit seeks unspecified monetary damages and “a declaration that Miami’s conduct directed towards Student-Athlete A constituted tampering.”
A message left with the University of Miami seeking comment was not immediately returned. In a text message Friday, Heitner declined to comment on the lawsuit, but the attorney said Lucas still plans to attend Miami and play football.
Wisconsin said it had the support of its leadership and the Big Ten in filing the lawsuit, noting its commitment to “ensuring integrity and fundamental fairness in the evolving landscape of college athletics.”
“While we reluctantly bring this case, we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” the statement read. “In addition to our legal action, we will continue to be proactive to protect the interests of our student-athletes, our program and the broader collegiate athletics community.
Lucas, who is from Pompano Beach, Florida, had 12 tackles, an interception and a sack as a freshman for Wisconsin last season.
Heitner said Lucas hasn’t received any money from Wisconsin and therefore owes no money to the school. Heitner also argued Wisconsin had violated an NCAA bylaw by not entering Lucas into the transfer database within two business days of the player’s request.
Wisconsin issued a statement at the time saying it hadn’t put Lucas’ name in the portal because he had entered a two-year binding NIL agreement.
In April, the surprise transfers of quarterback brothers Nico and Madden Iamaleava to UCLA prompted fresh questions about contracts and buyouts.
Nico, who led Tennessee to the College Football Playoff last season as a redshirt freshman, walked away from a reported $2.4 million NIL contract near the end of spring practices for the Volunteers. Madden, who was an early enrollee at Arkansas as a member of the team’s 2025 signing class, entered the portal after spring practices wrapped up for the Razorbacks.
At the time, Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas.