NIL
CHANGING TIDES: Hoyas Rising Shutting Down as NIL Activity Moves into Georgetown University
Just when we thought we had a solid understanding of the ever-evolving Name, Image, and Likeness (NIL) landscape in college athletics, another significant shift is happening right here on the Hilltop. After serving as the official collective for your Georgetown Hoyas since its launch, Hoyas Rising will be winding down its operations, set to cease […]

Just when we thought we had a solid understanding of the ever-evolving Name, Image, and Likeness (NIL) landscape in college athletics, another significant shift is happening right here on the Hilltop. After serving as the official collective for your Georgetown Hoyas since its launch, Hoyas Rising will be winding down its operations, set to cease activities as of May 30, 2025.
It looks like Georgetown’s NIL collective @hoyasrising is starting to shutter in favor of bringing the efforts in-house. This is in accordance with an email from Athletics Director Lee Reed noting the restructuring was sparked by the NCAA’s House settlement (still pending). pic.twitter.com/h4Mn1lxTN9
— Philadelphia Hoyas (@PhillyHoyas) May 19, 2025
This news, which began circulating recently, comes as a direct response to anticipated changes stemming from the significant House v. NCAA antitrust settlement. In accordance with an email from Lee Reed, the Francis X. Rienzo Director of Intercollegiate Athletics, Georgetown is positioning itself to navigate this new era, bringing the structure for NIL opportunities directly into the University framework.
What is/was Hoyas Rising?
Launched in May 2023, Hoyas Rising quickly became a central figure in Georgetown’s NIL efforts. It was established as a stand-alone For Profit entity under Delaware state law, explicitly independent of the University. However, its stated mission was clear: to serve the University and its students.
The primary goal of Hoyas Rising was to empower Georgetown University student-athletes and help them capitalize on their Name, Image, and Likeness (NIL), and more importantly, their brand for lifetime success. They aimed to be a foremost supporter-funded NIL facilitation platform to position Georgetown athletics and athletes across all sports for sustained success. Their mission was to enrich, enhance, and empower student-athletes to improve their lives, communities, and futures through innovative solutions.
Hoyas Rising operated with key values, emphasizing being “athlete-first” and built to last, aiming for a sustainable NIL structure across all Georgetown sports. Education was also a core value, with plans to build comprehensive educational programs to help student-athletes navigate the NIL landscape.
Importantly, Hoyas Rising stepped in to do what the University and its athletic department staffers were barred from doing: creating or facilitating NIL opportunities for student-athletes. They facilitated these opportunities by working directly with businesses interested in partnering with athletes through NIL activities, arranging deals between businesses and athletes, and providing marketing, promotional, and logistical support while ensuring compliance with NCAA and University guidelines.
A federal judge delayed approval for the settlement agreement set to allow universities to directly pay student-athletes. If approved, Georgetown University plans to close its NIL collective, Hoyas Rising. Read more here: https://t.co/u5duhoX1CQ
— The Hoya Sports (@thehoyasports) April 24, 2025
Who Was Behind It?
The collective was led by individuals with deep ties to Georgetown. The Chairperson was Tim Brosnan, a Georgetown alumnus (CAS ’80) and former CEO of Major League Baseball Enterprises. Brosnan was “personally devoted countless hours of wholly volunteer time to this critical endeavor” according to Atheletics Director Lee Reed’s email.
Other key figures included Marc Sulam (MSB ‘84), Chairperson of the Advisory Committee, and John Balkam (MSB ’13), Director of Sales and Athlete Engagement. Many other Georgetown alumni, parents, and former athletes served on the Board of Directors and Advisory Committee.
What Did Hoyas Rising Accomplish?
In its relatively short operational history, Hoyas Rising built the structure to provide capital and support from loyal alumni. They engaged fans and supporters by offering exclusive access and benefits through Membership Programs and Events. Fans could also make stand-alone donations to support the collective and student-athletes.
According to a “Year in Review” document covering June-December 2023, Hoyas Rising saw approximately 230 student-athletes from 18 varsity sports sign up, including every member of the Men’s Basketball team. They were directly involved in 51 NIL transactions and arranged 46 for third parties, totaling nearly 100 transactions involving 47 different student-athletes from six different sports. Their outreach efforts included meeting with over 700 student-athletes in person or virtually and contacting over seven hundred more by email.
Beyond direct deals, Hoyas Rising amassed thousands of followers on social media platforms like X, Instagram, and TikTok. They produced a podcast called “The Hilltop Hustle” in conjunction with the Georgetown Voice, featuring GU Student Athletes. They also launched the Georgetown NIL Store, a partnership with Capstone Ink, allowing participating student-athletes to create and sell personalized merchandise using Georgetown marks and their own name/image. They even purchased rotational signage at Men’s Basketball games at Capital One Arena.
By linking sponsorships and offering financial education, Hoyas Rising helped shape Georgetown athletes in potentially life-changing ways. The organization, on X before the account went dark, described the work with athletes as the “experience of a lifetime” and conveyed that donor efforts had “forever changed the tide” of the athletics program.
The roster limits issue is going to tank this whole damn thing. lawyers on proposed fix: “meaningless” … “cold comfort indeed” … “indifferent treatment”@achristovichh has been on top of every development in this endless saga: https://t.co/D4YAgUWKgb
— Daniel Roberts (@readDanwrite) May 14, 2025
Why the Change Now? The House Settlement Connection
The decision to wind down Hoyas Rising is closely tied to the anticipated resolution of the House antitrust settlement. This massive legal development in college sports is poised to usher in an era where participating colleges can directly pay athletes a share of revenue, effectively ending the traditional model of amateurism as we’ve known it. The settlement also includes a significant damages payout to former athletes.
As permitted by this settlement, Georgetown University intends to bring the structure for Name, Image, Likeness (NIL) opportunities directly into the University. This move aligns Georgetown with what they anticipate many of their peers will also do.
The plan for this transition was developed in close coordination with Hoyas Rising leadership. AD Lee Reed stated that Hoyas Rising exemplified how a collective could operate consistent with Georgetown’s mission.
NEW: A memo sent to schools, obtained by @FOS, gives new details about the NIL clearinghouse.
– It doesn’t actually block deals
– Deloitte could charge $5K-500K
– Fair market value will include on-field performanceSays one source: “I had a good laugh.”https://t.co/P0ZQnGtkWf
— Amanda Christovich (@achristovichh) May 16, 2025
What Happens Next for Georgetown NIL?
With Hoyas Rising stepping aside, Georgetown University will take direct control of NIL facilitation. This will allow the University to create direct NIL opportunities for student-athletes and develop new commercial opportunities within the University framework.
One apparent key change for supporters is that fans will now be able to make gifts to support NIL activities directly to Georgetown, and contributions will reportedly be tax-deductible—be sure to ask your tax professional first. This is a significant difference from donating to Hoyas Rising, which was definitely not tax-deductible.
The University has stated they will communicate specific information in the coming weeks about how supporters can contribute to Georgetown’s NIL efforts through this new framework. They emphasize that continued support is more critical than ever to ensure Georgetown can continue to attract top student-athletes and support our teams and coaches.
The closure of Hoyas Rising marks the end of one chapter in Georgetown’s NIL journey, a chapter filled with dedicated effort from alumni and supporters to navigate the initial phase of NIL in college sports. It exemplifies the rapidly changing landscape.
As the University takes the reins directly, it signals a new era, one where NIL is fully integrated into the athletic department’s operations and where fan support through direct university channels will play a crucial role in attracting talent and building momentum for our programs.
NIL
CBF Picks Knapp For All-America Team
CHAPEL HILL, N.C. – Adding to his already impressive list of accolades, North Carolina ace Jake Knapp earned yet another All-America honor on Wednesday afternoon as the College Baseball Foundation (CBF) listed him among the nation’s best. Named the CBF’s National Pitcher of the Year just a few weeks prior, his third first-team All-America selection […]

Named the CBF’s National Pitcher of the Year just a few weeks prior, his third first-team All-America selection gives him five AA nods thus far this postseason. He was also on the NCBWA and ABCA first teams, the Perfect Game second team, and Baseball America’s third.
Knapp was phenomenal this season in battling back from Tommy John surgery that took away his 2024 campaign. His 14-0 record is both the best in the country and the best in program history, as he finished with the most wins without defeat ever by a Tar Heel. He wrapped up his season with a 2.02 ERA in 102.1 innings pitched, two complete games, 88 strikeouts, and only 16 walks.
His 0.86 WHIP was third best nationally and just .03 away from breaking the program record. He went over a month in the heart of the season without allowing a walk, going 27 straight IP across four starts. He would not allow a free pass in six of his appearances, including four of his last five.
NIL
College basketball regular season expanding to 32 games
Cameron, Cayden Boozer talk Duke basketball, family legacy and Cooper Flagg The Boozer twins, Cameron and Cayden, talk about signing with Duke for their college basketball careers as well as their partnership with Crocs. A change is coming to the construction of regular-season schedules in men’s and women’s college basketball. On Wednesday, June 25, the […]


Cameron, Cayden Boozer talk Duke basketball, family legacy and Cooper Flagg
The Boozer twins, Cameron and Cayden, talk about signing with Duke for their college basketball careers as well as their partnership with Crocs.
A change is coming to the construction of regular-season schedules in men’s and women’s college basketball.
On Wednesday, June 25, the NCAA Division I Council approved a rule allowing schools to play a maximum of 32 games before the postseason starting with the 2026-27 season. Teams are currently allowed a maximum of 31 regular-season games.
In the new approval, the committee’s new legislation also removes the current legislated requirements that teams are held to for participating in multiple-team events (MTE). The adoption of the 32-game maximum model was proposed by the Division I Men’s and Women’s Basketball Oversight Committees back in March.
Though the 32-game model was approved, the NCAA’s news release on June 25 noted teams can play fewer games. The change also “does not limit the opportunity for multiple team events to operate or exist,” the release said.
The adoption of the 32-game regular-season model is the first change to the regular season schedule format in college basketball since the 2006-07 season.
Under the current structure, teams were able to schedule 28 or 29 regular-season games with either an additional two-game or three-game multiple-team event for a maximum of 31 games. Teams also had the option of scheduling 29 regular-season games without a multiple-team event part of their schedule.
“I greatly appreciate the significant amount of work that the MBOC and WBOC conducted, and the strong collaboration that took place, to put forth this legislation and look toward the future of regular-season scheduling. This proposed legislation does not require anyone to change their regular-season schedule and provides simplicity and greater flexibility as teams review their team and scheduling needs each season,” Dan Butterly, chair of the Men’s Basketball Oversight Committee and commissioner of the Big West Conference, said in a statement in March.
“The opportunity very much exists for teams to continue to play in multiple-team or bracketed events to prepare them for postseason play.”
The NCAA noted that oversight committees determined that the rule change provided greater scheduling flexibility for Division I programs. Teams can now play an additional game at a multi-team event or schedule a late-season marquee non-conference game — perhaps at a neutral site — to help boost their NET ranking and Quad 1 record for the NCAA Tournament.
In a time of college basketball (and college athletics) where more neutral-site non-conference games are taking place and the first NIL-driven multi-team event, The Players’ Era Festival, is now up to 18 teams, the allowance of having that additional regular-season game can be financially beneficial for teams and players.
The 32-game regular season schedule adoption comes a month after the NCAA’s Playing Rules Oversight Panel approved changes to the pace and flow of the game in men’s basketball. These adoptions included a coach’s challenge at any point in a game to review out-of-bounds calls, basket interference/goaltending and whether a secondary defender was in the restricted-area arc.
The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
NIL
Lester Family Commits $6 Million Gift in Support of Michigan Football
ANN ARBOR, Mich. — Michigan Athletics announced on Thursday (June 26) a $6 million gift from Matthew and Nicole Lester in support of capital costs associated with the newly renovated and expanded football locker room in Schembechler Hall. Ten percent of the gift will be designated specifically to ongoing maintenance requirements and long-term infrastructure needs. […]

ANN ARBOR, Mich. — Michigan Athletics announced on Thursday (June 26) a $6 million gift from Matthew and Nicole Lester in support of capital costs associated with the newly renovated and expanded football locker room in Schembechler Hall. Ten percent of the gift will be designated specifically to ongoing maintenance requirements and long-term infrastructure needs.
“Matt and Nicole Lester have been nothing short of extraordinary in their unwavering support of our student-athletes, and our gratitude for their generosity knows no bounds,” said Warde Manuel, the Donald R. Shepherd Director of Athletics. “Their profound understanding of the transformative power of unique experiences and the indelible impact they can have on a young person’s life is truly inspiring.”
The Lesters wish to recognize the 2023 national champion football team by naming the new lounge area The Team 144 Players Lounge established by the Matthew and Nicole Lester Family. They will also officially name the barbershop Mike’s Barbershop, after two-time team captain and 2023 All-American defensive back Mike Sainristil.
“Our gift honors the 2023 national championship team, Team 144,” Matt Lester explained. “To me, Team 144 personified selflessness and brotherhood beyond any measure, and I believe these traits were integral to the undefeated success they achieved on the field. Once the meetings, film sessions, workouts and practices at Schembechler Hall are over, it is my hope that the players lounge will provide a space for future teams to relax and for the players to develop the connection and camaraderie necessary to win championships.
“We are extremely pleased to build a first-class barbershop in Schembechler Hall. There is nothing more relaxing than a shave and a haircut, and there was no one on Team 144 who was more clean-shaven, stylish or well-groomed than the two-time captain Mike Sainristil. I know the young men who play football for the University of Michigan will value the convenience and the service of a barbershop, and it is a way to honor Mike Sainristil’s legacy of leadership, commitment and care that he delivered every day as a Michigan Wolverine, both on and off the field.”
“The Lester Family holds a special place in the hearts of myself and many of my teammates,” said Sainristil, an All-American and captain of the 2023 national championship team. “I’m deeply humbled and honored that the Lesters valued my efforts and daily dedication to the team as well as my sense of style enough to name the barbershop in the locker room after me. During my time at Michigan, I forged a close bond with Matt and his family, and his mentorship in business and life exemplifies what makes our university truly exceptional. I am incredibly fortunate to call Matt a friend.”
The Lesters are longtime supporters of Michigan Athletics. The family endowed the Matthew and Nicole Lester Family Defensive Coordinator position in 2017 and made significant contributions to the Stephen M. Ross Facilities Project during the University’s previous campaign, Victors for Michigan.
Through Princeton Management, a real estate property management and development company, Matt offers a summer internship program for U-M football student-athletes. He is also a founding member of the Champions Circle NIL collective specifically for football, and supports men’s and women’s basketball, swimming and diving, and women’s gymnastics through NIL.
The family provides philanthropic support across the University, including the School for Environment and Sustainability, LS&A, the Museum of Art, the University Musical Society and medical school. Matt earned his bachelor’s degree from U-M’s College of Literature, Science and the Arts in 1987.
NIL
Professor Steven Bank on college soccer’s future in the wake of the House v. NCAA settlement
With the “House v. NCAA” settlement sparking uncertainty about the future of college soccer, we’re checking in with Steven Bank, Professor of Business Law at the UCLA School of Law. Bank is also an avid soccer fan and has been involved in the game at many levels: player, youth coach, referee, club administrator and soccer […]

With the “House v. NCAA” settlement sparking uncertainty about the future of college soccer, we’re checking in with Steven Bank, Professor of Business Law at the UCLA School of Law. Bank is also an avid soccer fan and has been involved in the game at many levels: player, youth coach, referee, club administrator and soccer dad.
His UCLA School of Law courses include “International and Comparative Sports Law” and “Law, Lawyering, and the Beautiful Game.”
SOCCER AMERICA: The “House v. NCAA” settlement stipulates that the NCAA will pay nearly $2.8 billion to former college athletes who were denied NIL (Name, Image, Likeness) opportunities before July 2021. Will any of that go to soccer players?
STEVEN BANK: The short answer is that most soccer players will receive very little. The vast majority of the damages settlement is earmarked for specific injuries to football and basketball players relating to not receiving compensation for video game or broadcast revenue.
Some soccer players who received third-party NIL payments after they were permitted and also played before they were permitted may be eligible for a lost opportunities fund, but most soccer players are likely only eligible for the 5% of the $600 million additional compensation fund part of the settlement that is earmarked for participants in DI sports other than football or basketball and only if they received a partial or full scholarship.
Depending upon the number of participants in all these other sports and the number of claims filed, the amount the average individual soccer player might receive isn’t going to be more than a couple of hundred dollars and it could be substantially less.
Moreover, the damage settlement is currently under appeal on the grounds that it constitutes gender discrimination under Title IX for allocating the overwhelming amount of the funds to participants in male sports. So, right now, back-pay damages are paused and the whole allocation formula could change.

SA: Going forward, the settlement allows schools to directly pay athletes, to share up to $20.5 million per school per year with players starting 2025-26. How will this impact men’s and women’s soccer? Are only football, men’s basketball and women’s basketball players going to receive compensation from their schools?
STEVEN BANK: Schools are permitted to decide how they allocate the funds and that is likely going to evolve over time.
In theory, a school could allocate the money equally among all athletes, but in practice, they will probably allocate most to football and basketball and a few other popular and successful sports on their campus and a small amount would be left for the other sports.
Purdue, for example, announced that $300,000 would be set-aside for non-revenue sports to retain or recruit high-level athletes and the remainder would go to football, men’s and women’s basketball, and volleyball. Kansas announced that it was including women’s soccer among seven sports that would receive the vast majority of the revenue share. I expect that there will be other schools that will elevate their women’s soccer team to that group too because of their success and popularity and to equalize the payments between men’s and women’s sports.
SA: The NCAA will no longer maintain sport-specific scholarship limits. Will that decrease scholarships available in men’s soccer? Women’s soccer?
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NIL
Three Sign with the Pack for the 2026 Season
RALEIGH, N.C. – NC State softball head coach Lindsay Leftwich picked up three commitments from the transfer portal as Kadie Becker (South Carolina), Sarah Johnson (Gaston College), and Maia Townsend (LSU) have signed with the Pack for the 2026 season. Becker and Johnson join the Pack with two years of eligibility remaining while Townsend […]

Becker and Johnson join the Pack with two years of eligibility remaining while Townsend has one.
Kadie Becker | RHP | Granite Falls, N.C. (South Carolina/Charlotte)
Becker owns a career earned run average of 5.30 and 3-1 record in the circle. She made 12 appearances during both her freshman and sophomore campaigns. During the 2025 season at South Carolina, she struck out a pair of batters against Georgia State and LSU.
Sarah Johnson | OF | Charlotte, N.C. (Gaston College/McLennan CC)
Johnson joins the Pack after spending last season at Gaston College. The outfielder owned a .500 batting average and .825 slugging percentage during the 2025 campaign. She recorded 103 hits on the season, including a season high four hits against both Florence-Darlington Technical College and Pellissippi State.
Maia Townsend | OF | Morris, AL (LSU)
Townsend heads to Raleigh after spending the last three-years of her career at LSU. The senior native appeared in 72 games and scored 22 runs over the course of her career. During her sophomore campaign, she recorded a career high 10 runs throughout the season.
NIL
Florida’s NCAA Tournament Title Game Revealed to be Most-Watched Basketball Game of the Year
Florida’s NCAA Tournament Title Game Revealed to be Most-Watched Basketball Game of the Year originally appeared on Athlon Sports. The Florida Gators basketball program was must-watch TV last season, and the numbers back it up. Advertisement Last season, Florida posted a sparkling 36-4 record, winning their final 12 games — nine against ranked opponents — to […]

Florida’s NCAA Tournament Title Game Revealed to be Most-Watched Basketball Game of the Year originally appeared on Athlon Sports.
The Florida Gators basketball program was must-watch TV last season, and the numbers back it up.
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Last season, Florida posted a sparkling 36-4 record, winning their final 12 games — nine against ranked opponents — to secure their third national title in program history.
The historic run, alongside the legitimacy of their competition, kept the basketball world enchanted.
According to the College Basketball Report on Twitter, Florida participated in two of the most-viewed basketball games of the 2024-25 season. Notably, Florida’s 65-63 win over the Houston Cougars was the most-watched basketball game of the year, garnering 18.1 million views and narrowly surpassing the 16.4 million viewers for Game 7 of the NBA Finals between the Indiana Pacers and Oklahoma City Thunder.
Florida Gators.© Morgan Tencza-Imagn Images
The fourth most-viewed basketball game of the season also involved the Gators. Their Final Four matchup against the Auburn Tigers drew 14.8 million watchers.
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Auburn entered the game with an impeccable 32-5 record while housing SEC Player of the Year Johni Broome. Florida would catch fire late, winning 79-73.
Still, the championship game against Houston captivated the nation, especially since their Big 12 foe had a 35-4 record and was fresh off a massive upset against the Cooper Flagg-led Duke Blue Devils.
The two juggernauts engaged in a tightly contested back-and-forth, but the Gators used elite defense late to emerge victorious. 2025 marked the team’s third title bout and their first since winning back-to-back championships under the guidance of head coach Billy Donovan and stars Al Horford and Joakim Noah in the mid-2000s.
Related: College Basketball World Reacts to Xaivian Lee’s $6 Million NIL Move
This story was originally reported by Athlon Sports on Jun 26, 2025, where it first appeared.
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