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Razorbacks, college football facing existential threat amid NIL, portal changes

FAYETTEVILLE, Ark. — It’s starting to become entertaining watching the sports media, particulary in the SEC, be on the verge of developing ulcers and heart issues over college sports. It’s the case around Arkansas. Every day at least one person asks me about it around town. Some are on the complete verge of panic over […]

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FAYETTEVILLE, Ark. — It’s starting to become entertaining watching the sports media, particulary in the SEC, be on the verge of developing ulcers and heart issues over college sports.

It’s the case around Arkansas. Every day at least one person asks me about it around town. Some are on the complete verge of panic over their Razorbacks.

They gripe it costs more to go to games, but they keep paying.

The feeling among many is college athletics is at a crossroads and it is, but probably not the one most are thinking about. They are just looking at the storm clouds and thinking they need to build an ark.

ESPN analyst Paul Finebaum has raised alarms about an “existential threat” facing the game, citing the rapid changes brought by Name, Image, and Likeness (NIL) policies, the transfer portal, and playoff expansion.

As the sport evolves, Finebaum and other voices warn that the very fabric connecting fans, players, and schools is under strain.

“I think what is going on now is an existential threat to the future of thegame, Finebaum said during his weekly appearance on “McElroy and Cubelic in the Morning” on WJOX-FM 94.5 in Birmingham. “In a couple weeks, one thing we will all be saying is, ‘Just get me to that first Saturday. Get me to that last weekend in August, and all this will go away.’ But all this will not go away. It’s still there.”

While Paul is free to have his opinion, it is a little bit of a knee-jerk. Things will completely change, but that’s normal.

Just like in the real world, ultimately the market will correct itself eventually and settle out. Some fans will just complain loudly, the media will throw their hands up and create despair for others.

The smart ones will just ride it out. It’s the same way in business with people playing the stock market on a daily basis. The ones who get rich just deal with the lows and wait on the highs, making money all the way.

The introduction of NIL legislation has allowed college athletes to profit from their personal brands, a move widely seen as overdue. What started as a good idea has gotten blown out of whack because opportunistic lawyers got involved after there was a reasonable start.

The system’s lack of structure has created new challenges. Players can now transfer with little restriction, chasing better financial deals or playing opportunities. This has led to concerns about loyalty and continuity within programs.

“It’s just a bizarre system, and we don’t care that the players are making money, but ultimately, the loyalty to the school is where the factor is,” Finebaum said about the key factor in the growing disconnect between fans and the sport.

“It’s not so much the money, it’s not so much the talk of the playoffs. It’s the portal. It’s the fact that a player can leave at a moment’s notice with no commitment, no loyalty. I think it’s disconnecting fans.”

In other words, too many players aren’t really playing for the school colors, mascot or fans. That drives everybody slap crazy. It was the norm for a century and now it’s not. Panic is the result.

Georgia head coach Kirby Smart echoed these worries, emphasizing the need for fairness and sustainability.

“I just want it to be able to have a freshman come in and not make more than a senior,” Smart said on The Paul Finebaum Show on SEC Network. “We’re all in a good place with being able to compensate players. Call it pay for play, call it NIL, I don’t care what you call it. We just want it to be in a way that’s sustainable.”

Smart and others worry that without reform, the system could force schools to cut non-revenue sports, fundamentally altering college athletics.

Schools had gotten extremely comfortable dealing the revenue they could count on. The problems started when everybody wanted more money and, just like with any corporation, the guys at the top ain’t taking a pay cut.

The College Football Playoff (CFP) is also in flux. After expanding to 12 teams, discussions are ongoing about further expansion and changes to the seeding process.

The Big Ten and SEC, now the sport’s power brokers, are pushing for formats that could further concentrate influence and revenue, raising concerns about the long-term health of the sport’s competitive balance.

“We’re examining the format comprehensively, said CFP executive director Rich Clark. “Whatever decisions we make for 2025 will influence 2026 and subsequent years”.

The recent House v. NCAA settlement has also complicated matters, as schools battle with how to implement revenue sharing while maintaining broad athletic offerings.

In other words, somebody’s going to have to take a pay cut. While that should start at the top it usually starts by removing things on the bottom of the pile.

Finebaum warns that the impact of these changes may not be immediate, but the slow erosion of tradition and loyalty could eventually drive fans away.

“A year ago, I really believed that the games on Saturday would cure the ills, and they were fantastic,” he said. “We all participate in them. But there is, slowly but surely, a disconnect. It’s the older fans first.

“And I know college administrators aren’t as concerned and television executives aren’t as concerned. But ultimately it will trickle down.”

The bottom line is the fans will have to pay more for a lot less. Colleges restrict access so much these days, the amount of daily coverage has dropped.

But nobody really cares about that anymore. The TV checks get bigger every year.

Just like nearly everything else in life, just follow the money and you can find the real answer. College athletics will continue rolling along in some fashion.

In the end, the guys at the top will find ways to avoid taking a pay cut. Nobody will let it end, despite how many people complain.

The phrase too big to fail comes to mind. College athletics may have reached that point, but it probably won’t look like it did just a decade ago.

You’ll just have to deal with it.



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Greg McElroy pushes back on the Big Ten having the best quarterbacks in college football in 2025

The Big Ten boasts a boatload of talent at quarterback entering the 2025 campaign. However, ESPN’s Greg McElroy isn’t convinced the conference will have the best QBs in the country next season. Last week, McElroy explained his hesitation to name the Big Ten the conference of the QB in the upcoming season. “I like the […]

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The Big Ten boasts a boatload of talent at quarterback entering the 2025 campaign. However, ESPN’s Greg McElroy isn’t convinced the conference will have the best QBs in the country next season. Last week, McElroy explained his hesitation to name the Big Ten the conference of the QB in the upcoming season.

“I like the potential at a few places for sure,” McElroy said. “We’re kind of hinging our expectations on the potential of a handful of guys like Dante Moore at Oregon. Obviously, really highly-regarded, highly-touted player, but you don’t know for sure until they run out there and take the first snap.

“You don’t really know what you have until the guy goes out there and passes that test. The same can be said with Julian Sayin, assuming he gets the job at Ohio State. I think he’s probably the guy to beat, really highly-touted guy, clearly incredible skill set, great potential, but we don’t know just yet.”

Moore and Sayin are far from the only pieces in the Big Ten that McElroy isn’t all in on yet. While Michigan‘s Bryce Underwood was the No. 1 player in the 2025 recruiting cycle, there’s no way to know for sure how he will perform against collegiate competition until the season begins.

McElroy really likes pre-existing standouts like Penn State‘s Drew Allar and IllinoisLuke Altmyer, but he also needs to see them to continue to progress next season. McElroy is more than willing to admit the Big Ten could ultimately have the best quarterbacks, but he wouldn’t bet on it going into the season.

“I can’t, at this point, tell you that without a shadow of a doubt it’s the best group collectively,” McElroy said. “Are we going based on what they’ve done at the college level so far? Are we going based on upside? Because I gave you the three big names that could really alter the perception of the quarterback position in the Big Ten.

“That’s Dante Moore, Julian Sayin and Bryce Underwood. Those three guys all knock it out of the park, completely different conversation. But at this point, there’s a few more known commodities in other places.”

McElroy believes the Big 12 might have the best claim for quarterback talent ahead of the 2025 campaign. With Arizona State‘s Sam Leavitt, Baylor‘s Sawyer Robertson, TCU‘s Josh Hoover and other returning starters taking the stage, the Big 12 will have a loaded slate of talent behind center next season.

McElroy also mentioned the ACC and the SEC as potentially having better QB rosters than the Big Ten. Fans won’t have to wait long to see which quarterbacks step up this fall. College football kickoff is officially just over a month away, and McElroy can’t wait to see how the season pans out.



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Michigan Rebels Against NCAA With New Bill To Block NIL Crackdown

The newly approved NCAA vs. House settlement has created implications throughout college sports. Now, the state of Michigan is getting involved. Michigan has seen a bill introduced that could potentially target part of the agreement regarding NIL and reporting deals with the NCAA and investigate them. Reps first introduced House Bill No. 4643. Tate, Herzberg, […]

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The newly approved NCAA vs. House settlement has created implications throughout college sports. Now, the state of Michigan is getting involved. Michigan has seen a bill introduced that could potentially target part of the agreement regarding NIL and reporting deals with the NCAA and investigate them.

Reps first introduced House Bill No. 4643. Tate, Herzberg, and Rheingans last week. This bill would completely ban reporting incoming deals to the NCAA. On top of that, it would also stop schools from assisting in any investigation and ban athletic associations from penalizing athletes or schools for non-compliance.

Michigan Goes Back At NCAA With New Bill To Block NIL Crackdown

While the settlement between the NCAA and the House was known for allowing revenue sharing, there’s so much more to it than just that. Among other agreements to try and shape the future of college athletics was that NIL deals above $600 will need third-party approval.

To make this happen, the deals will be sent to a new clearinghouse called “NIL Go.” Deloitte is set to oversee the fair compensation ranges in that regard. From there, the House settlement will also establish a new enforcement agency called the College Sports Commission. It’s going to be their job to handle investigations into improper deals done outside the system that the settlement is seeking to establish.

For the state of Michigan, they fired back at the NCAA with a new bill. In their proposed bill, the third-party approval and the latest enforcement agency would be directly affected if this bill were to be signed into law.

Michigan has five FBS programs, including its two Big Ten schools, Michigan and Michigan State. The Wolverines have been a powerhouse in college football and won a national championship as recently as the 2023 season.

Earlier in the year, the ACC, Big 12, Big Ten, and SEC each presented their member institutions with affiliation agreements. These agreements would prevent universities from using state laws to violate new enforcement rules. The price for not signing on to these agreements could also be very steep.

In layman’s terms, a school risks losing conference membership and participation against other power league programs. Conference administrators have used this tactic to, hopefully, enforce the House settlement regardless of the laws in place.
KEEP READING: Analysts Expose Harsh Truth About House v. NCAA’s Effect On NIL Deals and College Football Bluebloods
This is similar to a bill passed in Tennessee back in May. This was considered to be a very athlete-friendly law and shares some unique similarities with the one being brought forward by representatives in Michigan.

Tennessee law states that Tennessee schools can receive dollars from collectives unless told otherwise by federal law, a valid court order, or antitrust laws. This law also prevents the NCAA from creating anticompetitive restrictions and seeks to protect Tennessee schools from any potential further legal disputes.

Like the bill in Michigan, it was a pushback to the House settlement. In particular, they both appear to seek to stop all of the House settlement’s limits on NIL payments. They are both creating protections for schools from outside investigators.

What will come next from this proposed bill in Michigan remains to be seen. It must be passed and signed into law before the fallout begins to be felt. It should also be interesting to see if any other states follow Tennessee and Michigan’s lead.





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Oregon Softball picks up versatile power hitter in portal

Elon Butler played three seasons at Cal on a squad that made the NCAA Tournament all three times, a power-hitting utility player from San Jose, California who started games for the Bears at second base, shortstop and right field. In three seasons she hit 37 home runs with 112 RBI, a career .328 hitter with […]

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Elon Butler played three seasons at Cal on a squad that made the NCAA Tournament all three times, a power-hitting utility player from San Jose, California who started games for the Bears at second base, shortstop and right field.

In three seasons she hit 37 home runs with 112 RBI, a career .328 hitter with a .621 slugging percentage. On Wednesday she transferred to the Ducks.

NFCA named her a Second Team All-American in 2024, Second Team All-PAC-12 in her sophomore season. That year she led the Bears with 17 circuit clouts and 44 RBIs. As a junior she hit a career-high .361.

In a statement, Oregon coach Melyssa Lombardi said,
“I am impressed with Elon’s power at the plate. She can change the game with one swing. She has faced elite pitching her entire career and has excelled. “

She can turn a single into a double with her ability to run. I also like her athleticism and versatility on defense. Elon’s a competitor and will be a great addition to Version 8.”

She’ll help the Ducks in replacing clutch-hitting Dez Patmon and shortstop Paige Sinicki, the glue for Version 7, the 54-10 squad that made it all to Softball World Series in Oklahoma City.

That tells you the softball part of the story, but Butler is far more than a gifted, versatile power hitter. The daughter of LaDonna and Howard Butler majored in data science at Cal Berkeley, considering medical school after her undergrad. She enjoys drawing, painting and writing.

While at Cal she led a group of Bear players in a protest for social justice, kneeling during the national anthem to draw attention to ongoing police brutality.

She told Marisa Ingemi of the San Francisco Chronicle, “At the end of the day, I’m going to stand on what I believe in. That was just the biggest thing, that I was proud of myself. I’m proud of my teammates for that we still stand on what we believe.”

At a tournament in Louisiana she heard boos and catcalls, epithets about “woke nonsense” and keeping politics out of sports.

Seventy-six years after Jackie Robinson, the politics still aren’t out of sports. Because athletes are people too. And Elon Butler is an intelligent young woman with a conscience as well as an exceptional ability to hit a softball.

In a game against Oregon in March of 2024 she erupted for six RBI. Now she’s a Duck.

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Cherokee Bluff star named Gatorade Girls Soccer Player of the Year

GHSA It was a pretty good year for Cherokee Bluff sophomore athlete Bristol Kersh. She spent the winter guiding the Bears to their first-ever championship after upending Baldwin 66-58 in the 3A finals. That playoff run included a game-winner in the 56-55 victory against Jenkins in the semifinals. Then, once on the soccer pitch, Kersh […]

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GHSA

It was a pretty good year for Cherokee Bluff sophomore athlete Bristol Kersh.

She spent the winter guiding the Bears to their first-ever championship after upending Baldwin 66-58 in the 3A finals. That playoff run included a game-winner in the 56-55 victory against Jenkins in the semifinals.

Then, once on the soccer pitch, Kersh scored 45 goals with 15 assists to help the Bears to a semifinals appearance and a 14-7 record. She missed the first eight games of the season, which overlapped with the basketball playoff run. Cherokee Bluff lost to Jefferson 5-2 in the semifinals but with Kersh returning for her junior campaign, there’s a lot to look forward to for Cherokee Bluff’s girls basketball and soccer programs.

Kersh has been impactful not only on the court or the pitch, she has volunteered locally in the special education department at the school as a youth soccer and basketball coach and donated time to multiple community service initiatives through her church while maintaining a 3.61 GPA in the classroom.



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Michigan state bill could see Wolverines, Spartans kicked out of Big Ten

 “So many vows…they make you swear and swear. Defend the king. Obey the king. Keep his secrets. Do his bidding. Your life for his. But obey your father. Love your sister. Protect the innocent. Defend the weak. Respect the gods. Obey the laws. It’s too much. No matter what you do, you’re forsaking one vow […]

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 “So many vows…they make you swear and swear. Defend the king. Obey the king. Keep his secrets. Do his bidding. Your life for his. But obey your father. Love your sister. Protect the innocent. Defend the weak. Respect the gods. Obey the laws. It’s too much. No matter what you do, you’re forsaking one vow or the other.”

Ser Jamie “The Kingslayer” Lannister was not speaking specifically about the predicament Michigan and Michigan State may soon find themselves if House Bill No. 4643 passes when speaking in George R.R. Martin’s classic A Clash of Kings, but the situation applies.

Four state lawmakers in Michigan have authored HB 4643 in an attempt to exempt the state’s universities from any rules and accountability that may prevent Michigan or Michigan State from paying players or recruits as much as they would like, and also stop any entity from punishing those schools for violating any rules. 

There’s nothing new to that. The NIL era was born in 2019 via a state law in California, and various state legislatures have been trying to give their schools advantages ever since under the widely-recognized legal theory commonly known as “My dad can beat up your dad.” 

The difference here is that Michigan’s HB 4643 goes one step further. It would prohibit the requirement to report NIL deals to the NCAA or any associated entity which, in case you haven’t been paying attention, is the entire idea behind the new College Sports Commission. 

Not only are schools now required to report any NIL deal of at least $600 to the CSC, soon the Power 4 conferences will circulate a document that will basically serve as a blood oath to follow the rules established by the CSC, abide by any applicable punishments, and keep their mouths shut. Oh, and definitely don’t try to sue their way out of it. As Yahoo Sports reported last month:

Officials from the Big Ten, SEC, Big 12 and ACC are circulating a draft of a groundbreaking and first-of-its-kind document intended to prevent universities from using their state laws to violate new enforcement rules and, in a wholly stunning concept, requires schools to waive their right to pursue legal challenges against the new enforcement entity, the College Sports Commission.

The document, now viewed by dozens of leading school administrators, would bind institutions to the enforcement policies, even if their state law is contradictory, and would exempt the CSC from lawsuits from member schools over enforcement decisions, offering instead a route for schools to pursue arbitration.

The schools would essentially be forced to sign the document, otherwise they’d run out of teams to play:

The consequence for not signing the agreement is steep: a school risks the loss of conference membership and participation against other power league programs.

“You have to sign it,” says one athletic director who has seen the document, “or we don’t play you.”

“As a condition of membership, you must comply with the settlement and enforcement,” says a power conference president with knowledge of the document.

So, what’s a school to do if HB 4643 passes? Comply with their conference rules and defy state law? Or obey the law and risk expulsion from the Big Ten? Honor their father or protect the king?

Look, as we all learned from Schoolhouse Rock, the introduction of a bill is a long way from a passing a law. And this isn’t even the first bill of its kind; Tennessee passed a similar law on May 1. As of now, the Volunteers and Commodores remain in the SEC. But then again, the CSC document remains unsigned.

It remains to be seen if the CSC and its associated agreements spawned by the House settlement will survive various legal challenges, and so it’s not surprising to see state lawmakers run the same play that’s worked so well the last six years or so. And while HB 4643 works its way through the Michigan state house in Lansing, it will be interesting to see if the Wolverines and Spartans flex their muscle to try to kill the bill or to get it passed. 



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Mizzou spent $31M on NIL in past year, including $10M last month

Part of the reason the unregulated, Wild West era of NIL in college athletics had to go, we were told, was because that system was unsustainable. It seemed to be sustaining just fine at Missouri though. Via the Freedom of Information Act, the Columbia Missourian uncovered a treasure trove of documents related to Missouri’s NIL program, […]

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Part of the reason the unregulated, Wild West era of NIL in college athletics had to go, we were told, was because that system was unsustainable. It seemed to be sustaining just fine at Missouri though.

Via the Freedom of Information Act, the Columbia Missourian uncovered a treasure trove of documents related to Missouri’s NIL program, giving perhaps the most unvarnished look at how college athletes were paid in the NIL era. Those documents were available because Missouri paid its athletes straight from the athletics department to the Tigers’ collective — Every True Tiger Brands, LLC — and the newspaper got ahold of invoices ETT sent to the university.

The headline figure was that Missouri spent $31.7 million on NIL within the past year — the vast majority going to football — but even that hardly tells the true story. In fact, Mizzou spent just shy of $25 million from January 2025 to June, including a whopping $10.279 million in June alone. This practice came to be known as “front-loading,” as Mizzou offloaded payments that likely would be denied by the new Deloitte-run NIL Go clearinghouse (whose legality has yet to be challenged). Mizzou also spent $4.647 million in January, a period that coincided with the football transfer portal, and $3.592 million in May, a period that coincided with the basketball portal.

To the original point above, the Missourian uncovered invoices dating back to September 2023, and the numbers generally rose over time, even before the House settlement and its consequences became a reality. 

Broken into roughly 7-month periods, here’s how the money rose over time:

September 2023-April 2024: $794,171 average (High: $881K | Low: $662K)
May 2024-November 2024: $1.64 million average (High: $1.872M | Low: $902K)
December 2024-June 2025: $3.738 million average (High: $10.279M | Low: $1.211M)

Even removing the outlier of June 2025, Mizzou was still spending an average of $2.5 million per month on NIL during the last six months of the “unregulated” system.

As for how that money was spent, the Missourian found ETT paid nearly two-thirds of every dollar it was supplied on football ($8 million of the $12.4 million in total), with men’s basketball getting 23.5 percent, baseball just below 4 percent, women’s basketball just below 3 percent ($348,100 in real dollars) and on down to the tennis team, which received $100,000. 

Like all SEC schools, Missouri will spend the full $20.5 million “salary cap” as allowed under the House settlement, with $18 million coming in actual dollars and $2.5 million in new scholarships counting toward the cap. Most observers anticipate football eating up 75 percent of the cap, but Georgia announced in February it will spend roughly 66 percent of its $20.5 million on football, in line with how Missouri distributed its NIL money. 

The fight for the money football and men’s basketball does not consume will be real and vicious. At Mizzou, that likely manifests between baseball, women’s basketball and the rest of the Olympic sports. The Tigers endured a historically bad season on the diamond, complete with a last-place 3-27 record in conference play. Afterward, AD Laird Veatch, in announcing that he would not fire head coach Kerrick Jackson, said a “lack of support” explained the club’s performance.

“We have not invested at the level that we need to really be competitive in this league, and that sport in particular, it’s an incredibly competitive sport,” Veatch said. That support will likely come at the expense of Missouri’s other sports — but not football or men’s basketball. 

To make up the gap, Mizzou — like every other school — will increase its efforts to generate outside sponsorships for its athletes. 

“We’re going to need our businesses, our sponsors to really embrace that as part of the new era,” Veatch said. “It’s going to be on us as athletic departments (and) Learfield as our partner to continue to integrate those types of opportunities in meaningful ways for sponsors.”

As the numbers proved, the money to pay athletes simply for being Missouri Tigers was there. Will Mizzou find a way to get that money to its athletes in our new, guardrail-ed era? 



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