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Motorsports

Nascar expects “significant” Amazon promotion during five-race Cup Series run on Prime Video

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  • Coca-Cola 600 viewership in region of 2.5m
  • Nascar’s Ben Kennedy points to Earnhardt and Garage 56 docuseries on Prime Video as additional marketing assets

Nascar is set to benefit from “significant” promotion from Amazon Prime Video during its five-race Cup Series run on the streaming service, according to the series’ chief venue and racing innovation officer Ben Kennedy.

Starting with last weekend’s Coca-Cola 600, the Nascar Cup Series is being broadcast exclusively on a streaming platform for the first time in its history, a significant step for a sport that has been accused of being slow to modernise.

Prime Video’s global head of sports Jay Marine revealed in the build-up to Nascar’s visit to Charlotte that Amazon was “excited to reach younger audiences” for the series, a sentiment shared by Kennedy. 

“The amount of promotion that [Amazon Prime Video is] doing around Nascar and for the Coke 600 and what they’re going to do for these next five races is going to be significant for us,” he told BlackBook Motorsport.


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Viewing figures for Nascar’s debut on Prime Video are yet to be officially announced, but BlackBook Motorsport understands they will be in the region of 2.5 million. The Coca-Cola 600 has averaged 3.61 million since 2021.

Nascar commissioner Steve Phelps had previously said that he expected viewership on Prime Video to be “at least as good as what we’d see on cable”. The Nascar Cup Series has averaged 2.2 million viewers on cable since 2020.

While Nascar can claim an encouraging debut on Prime Video, Kennedy added that the series has been working to ensure it remains visible on the platform outside of races and maintains momentum. 

He continued: “We also launched a documentary on Dale Earnhardt last Thursday, that’s already been number one on Amazon Prime. I was on Amazon Prime last night and it was still number one, so [that ranking] for the first four or five days is great.

“We have another documentary coming out with Amazon Prime here in a couple of days documenting the Garage 56 efforts where we developed a car to tick the [24 Hours of] Le Mans a couple of years ago for our 75th anniversary.”

Nascar moves onto Nashville Superspeedway for its next race on Prime Video. The race has averaged three million viewers across the last four seasons, so it will be intriguing to see how sticky the platform’s audience is for the second race of the partnership.



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Motorsports

Ricky Thornton Jr has built his first race shop (Photos)

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After years of racing out of residential garages, take a look inside Ricky Thornton Jr’s new race shop

Ricky Thornton Jr won 31 races in the 2025 season. He went on to finish 2nd in the Lucas Oil Late Model Dirt Series standings.

He’s has been racing since 2005. And until now, he has only used residential garages outside of other teams he’s raced for.

400+ wins and 30+ championships later, he has opened a new shop in Iowa. Koehler Motorsports will continue to use their shop in Mount Airy, NC. But, the Iowa shop will also be used when the team is in the area.

Take a look at the photos of the Ricky Thornton Jr Racing shop below.

Ricky Thornton Jr Racing comments

The team shared the following update:

“After a career of racing out of residential garages, (and some beautiful shops of others) Ricky finally has his very own personal race shop. A true dream come true,” the team opened via social media.

“Graystone Companies- thank you Troy for the time you put into this project. Deadlines & expectations were heavily exceeded! If you’re looking to build anything in the Des Moines metro, Graystone Companies is what you’re looking for! Thank you to Ganoe Excavating, Inc. for the dirt work, D and E Outside Services for the tree removal, and Matt Allen for the floor finish!”

“Our Koehler Motorsports team will continue to race out of their Mount Airy, NC shop, but our Iowa shop will be a frequent stopping point throughout the summer!”

The 2026 season is set to begin. Thornton Jr is heading to Central Arizona Raceway for the Wild West Shootout beginning on January 10th.

Lucas Oil Late Model Dirt Series removes playoff format for 2026

Ricky Thornton Jr Race Shop (Photos)

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Ricky Thornton Jr Race Shop
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Bathroom – Ricky Thornton Jr Race Shop – Iowa
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Ricky Thornton Jr Race Shop – Iowa
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Former Shop – Ricky Thornton Jr Race Shop – Iowa
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Penske celebrating 60 years in motorsports | Highlands News-Sun

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The 2026 season will be a special one for Team Penske, which made its first foray into the racing scene in 1966. Whether it’s NASCAR, IndyCar or IMSA, Team Penske has enjoyed plenty of success and plans to savor many more victories in the future.

Team Penske cars in all three major series will sport special retro livery at select races, while the team will also introduce an anniversary identity that will appear across its race cars, uniforms, digital platforms and merchandise, with the first items available online and in the team store beginning in January.



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Motorsports

Kuwait Motor Sports Club achieves outstanding results

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MANAMA: The director of the Kuwaiti Motor Sports Club, Sheikh Sabah Dawood Al-Sabah, praised the outstanding results achieved by the club’s racers in the second round of the Bahrain Drag Racing Championship on Saturday, emphasizing that they reflect the advanced level reached by Kuwaiti champions in this sport. The team director stated that the racers delivered a remarkable performance in the competitions held at the Bahrain International Circuit’s drag strip.

Abdullah Ali Al-Aqab secured first place in the Pro 29.5 category, while Ahmed Zaman took second place in the 8.5 Index category, and Fawaz Al-Awadhi finished third in the same category. The remaining members of the participating delegation also achieved high rankings in the eight rounds.

Al-Sabah affirmed that these achievements are the fruit of the continuous efforts exerted by the racers and the technical and administrative staff.

He noted the club’s commitment to providing all means of support and care to raise Kuwait’s flag high in regional and international events, wishing them continued success in future competitions.

The second round of the Bahrain National Drag Racing Championship, the most popular drag racing championship in the region, kicked off over the past two days at the Bahrain International Circuit’s drag strip. The new season of the Bahrain Drag Racing Championship is scheduled to run until March, with the third and fourth rounds taking place in January and the championship concluding in March. — KUNA



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Motorsports

Mini Bike Challenges Sport Bike to a Race – Drag Bike News

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It’s the biggest motorcycle drag racing grudge race of the year, Kings of Grudge Grinchmas from Orlando Speedworld Dragway and we cover this shocker as a fast mini bike calls out a stretched Suzuki Hayabusa grudge bike on the opening day of this event. We also see some motorcycle drag racing gone wrong as a fast Suzuki Hayabusa and GSXR 1000 suffer engine damage. Enjoy some thrilling motorcycle drag racing from Kings of Grudge

Sport Bike Drag Racing

Sport Bike Drag Racing

Fast Mini Bike

There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.

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Motorsports

Bubba The Love Sponge and Cycledrag Discuss The State of Motorsports – Drag Bike News

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It’s episode No. 3 of the Racing Jack Show and we sit down with media mogul “Bubba The Love Sponge” to Talk about what’s really hurting the racing business and what the sport must do to bring fans back to NHRA, NASCAR, Dirt Races and a whole lot more. After an in-depth discussion on the state of motorsports and racing the leader of the Bubba Army shocks us when he calls his good buddy and motorsports legend Tony Stewart.

Bubba the Love Sponge

Jack Korpela

Jack Korpela, Bubba The Love Sponge

We ask Bubba how the next generation of race fan has changed, how difficult it is to run a track and an organization and how racing organizations can follow the successful formula of WWE and UFC. We also discuss the controversial decision by the NHRA to cancel its final race of the season and discuss some of the interworking of NHRA drag racing and how it functions as a not for profit organization. Bubba also talks about what it’s like to climb the ladder in NASCAR in today’s climate compared to how it once was in the days of greats like Dale Earnhardt Sr. Finally we discuss Bubba’s reporting on the untimely death of Hulk Hogan and how the wrestling legend’s passing changes the way Cycledrag operates.

There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.

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Sport Bike Crashes at Biggest Grudge Event of the Year – Drag Bike News

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We head to the biggest motorcycle drag racing grudge race of the year where we unfortunately see one fast racer on a Suzuki GSXR blow an en engine and suffer a big top end crash at Orlando Speedworld Dragway. It’s motorcycle drag racing gone wrong as this veteran driver suffers an incident but the good news is he was alert and awake and the Orlando safety team was right on top of it. We also see some unbelievable motorcycle drag racing as nitrous and turbo Suzuki Hayabusa and GSXR 1000 and Kawasaki ZX-14 stretched bikes go for big money win at the biggest Grudge race of the year, Kings of Grudge Grinchmas from Orlando, FL

Sport Bike Drag Racing

Sport Bike Drag Racing

There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.

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