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Nascar expects “significant” Amazon promotion during five-race Cup Series run on Prime Video

Coca-Cola 600 viewership in region of 2.5m Nascar’s Ben Kennedy points to Earnhardt and Garage 56 docuseries on Prime Video as additional marketing assets Nascar is set to benefit from “significant” promotion from Amazon Prime Video during its five-race Cup Series run on the streaming service, according to the series’ chief venue and racing innovation […]

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  • Coca-Cola 600 viewership in region of 2.5m
  • Nascar’s Ben Kennedy points to Earnhardt and Garage 56 docuseries on Prime Video as additional marketing assets

Nascar is set to benefit from “significant” promotion from Amazon Prime Video during its five-race Cup Series run on the streaming service, according to the series’ chief venue and racing innovation officer Ben Kennedy.

Starting with last weekend’s Coca-Cola 600, the Nascar Cup Series is being broadcast exclusively on a streaming platform for the first time in its history, a significant step for a sport that has been accused of being slow to modernise.

Prime Video’s global head of sports Jay Marine revealed in the build-up to Nascar’s visit to Charlotte that Amazon was “excited to reach younger audiences” for the series, a sentiment shared by Kennedy. 

“The amount of promotion that [Amazon Prime Video is] doing around Nascar and for the Coke 600 and what they’re going to do for these next five races is going to be significant for us,” he told BlackBook Motorsport.


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Viewing figures for Nascar’s debut on Prime Video are yet to be officially announced, but BlackBook Motorsport understands they will be in the region of 2.5 million. The Coca-Cola 600 has averaged 3.61 million since 2021.

Nascar commissioner Steve Phelps had previously said that he expected viewership on Prime Video to be “at least as good as what we’d see on cable”. The Nascar Cup Series has averaged 2.2 million viewers on cable since 2020.

While Nascar can claim an encouraging debut on Prime Video, Kennedy added that the series has been working to ensure it remains visible on the platform outside of races and maintains momentum. 

He continued: “We also launched a documentary on Dale Earnhardt last Thursday, that’s already been number one on Amazon Prime. I was on Amazon Prime last night and it was still number one, so [that ranking] for the first four or five days is great.

“We have another documentary coming out with Amazon Prime here in a couple of days documenting the Garage 56 efforts where we developed a car to tick the [24 Hours of] Le Mans a couple of years ago for our 75th anniversary.”

Nascar moves onto Nashville Superspeedway for its next race on Prime Video. The race has averaged three million viewers across the last four seasons, so it will be intriguing to see how sticky the platform’s audience is for the second race of the partnership.



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NASCAR in season challenge bracket: Chase Elliott, Alex Bowman, Kyle Larson earn top-10 seeds

CONCORD, N.C. – The conclusion of Sunday’s race at Pocono Raceway also set the matchups for the first NASCAR In Season Challenge, set to kick off on Saturday at Atlanta Motor Speedway.  The 32-driver field will be paired into a single-elimination bracket played out over the next five events.  Instead of being based on the […]

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CONCORD, N.C. – The conclusion of Sunday’s race at Pocono Raceway also set the matchups for the first NASCAR In Season Challenge, set to kick off on Saturday at Atlanta Motor Speedway. 

The 32-driver field will be paired into a single-elimination bracket played out over the next five events. 

Instead of being based on the Cup Series points standings, the previous three races were used to determine seeding. Points accumulated over the three races were used to order competitors 1-32. 

Leading Hendrick Motorsports is Chase Elliott, who earned his second straight top-five finish at Pocono. He is the No. 5 seed and will match up against Austin Dillon at Atlanta. 

Next is Alex Bowman in the eighth position. He will tangle with 25th-seeded Joey Logano. Playoff standings leader, Kyle Larson, is seeded 10th and will face Tyler Reddick in round one. Finally, points leader William Byron is the 18th seed and will face the No. 15 seed, Ryan Preece. 

Check back at HendrickMotorsports.com for updates throughout the tournament. 

FROM WINNER TO CHAMPION, PART 5: Gordon vs. Earnhardt



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Denny Hamlin earns No. 1 seed in NASCAR’s first In-season Challenge | Auto Racing

LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta. The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT. The […]

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LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta.

The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT.

The final 32-driver field was set by results of the races at Michigan, Mexico City and Pocono. Chase Briscoe won the Cup race Sunday at Pocono Raceway to finalize the field.

The drivers will be paired in head-to-head matchups based on seeding, with the winners advancing to the next round in a bracket format that mirrors the NCAA basketball tournaments.

Hamlin goes head-to-head next week against the 32nd seed, Ty Dillon. Briscoe earned the second seed, Chris Buescher is third, Christopher Bell fourth and Chase Elliott fifth.

The format is single elimination with the field cut to 16 at Chicago, eight at Sonoma, four at Dover and the final two at Indianapolis Motor Speedway.

The tournament is patterned after in-season tournaments that are staged by soccer leagues around the world and even brought to the NBA.


AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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Denny Hamlin earns No. 1 seed in NASCAR’s first In-season Challenge

LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta. The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT. The […]

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LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta.

The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT.

The final 32-driver field was set by results of the races at Michigan, Mexico City and Pocono. Chase Briscoe won the Cup race Sunday at Pocono Raceway to finalize the field.

The drivers will be paired in head-to-head matchups based on seeding, with the winners advancing to the next round in a bracket format that mirrors the NCAA basketball tournaments.

Hamlin goes head-to-head next week against the 32nd seed, Ty Dillon. Briscoe earned the second seed, Chris Buescher is third, Christopher Bell fourth and Chase Elliott fifth.

The format is single elimination with the field cut to 16 at Chicago, eight at Sonoma, four at Dover and the final two at Indianapolis Motor Speedway.

The tournament is patterned after in-season tournaments that are staged by soccer leagues around the world and even brought to the NBA.

___

AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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No. 60 Acura Meyer Shank Racing wins Sahlen’s Six Hours of the Glen

Reflecting on the win, Colin Braun credited the team’s strategy and execution, saying, “It was just really good pitch strategy by the guys. Tom did a great job hitting the fuel number he needed to hit. The Acura, HRC, MSR guys were right on with the math to make it work. In the end, it […]

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Reflecting on the win, Colin Braun credited the team’s strategy and execution, saying, “It was just really good pitch strategy by the guys. Tom did a great job hitting the fuel number he needed to hit. The Acura, HRC, MSR guys were right on with the math to make it work. In the end, it just came down to a battle of the fuel save. Great to grab the win, super proud of everybody, and hopefully, it kicks off some good momentum.”



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Denny Hamlin earns No. 1 seed in NASCAR’s first In-season Challenge |

LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta. The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT. The […]

Published

on


LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta.

The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT.

The final 32-driver field was set by results of the races at Michigan, Mexico City and Pocono. Chase Briscoe won the Cup race Sunday at Pocono Raceway to finalize the field.

The drivers will be paired in head-to-head matchups based on seeding, with the winners advancing to the next round in a bracket format that mirrors the NCAA basketball tournaments.

Hamlin goes head-to-head next week against the 32nd seed, Ty Dillon. Briscoe earned the second seed, Chris Buescher is third, Christopher Bell fourth and Chase Elliott fifth.

The format is single elimination with the field cut to 16 at Chicago, eight at Sonoma, four at Dover and the final two at Indianapolis Motor Speedway.

The tournament is patterned after in-season tournaments that are staged by soccer leagues around the world and even brought to the NBA.


AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.





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NASCAR results: Full finishing order of The Great American Getaway 400 race at Pocono

We’re down to single digits and now we have 11 different winners. After Sunday’s Great American Getaway 400 at Pocono Raceway, only nine races remain in the NASCAR Cup Series regular season. Chase Briscoe claimed his first win of the season Sunday, becoming the 11th racer to win a race this season. Advertisement Briscoe was […]

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We’re down to single digits and now we have 11 different winners.

After Sunday’s Great American Getaway 400 at Pocono Raceway, only nine races remain in the NASCAR Cup Series regular season. Chase Briscoe claimed his first win of the season Sunday, becoming the 11th racer to win a race this season.

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Briscoe was thin on fuel during the final stage, but had enough gas and horsepower to hold off Joe Gibbs Racing teammate Denny Hamlin in the final laps. Ryan Blaney was third as the top three all finished within a second of each other. Here’s the full finishing order.

Chase Briscoe.

Chase Briscoe.

NASCAR standings: Results from Cup Series race at Pocono Raceway today

  1. Chase Briscoe, No. 19 Joe Gibbs Racing Toyota

  2. Denny Hamlin, No. 11 Joe Gibbs Racing Toyota

  3. Ryan Blaney, No. 12 Team Penske Ford

  4. Chris Buescher, No. 17 Roush Fenway Keselowski Racing Ford

  5. Chase Elliott, No. 9 Hendrick Motorsports Chevrolet

  6. John Hunter Nemechek, No. 42 Legacy Motor Club Toyota

  7. Kyle Larson, No. 5 Hendrick Motorsports Chevrolet

  8. Ryan Preece, No. 60 RFK Racing Ford

  9. Brad Keselowski, No. 6 Roush Fenway Keselowski Racing Ford

  10. Austin Cindric, No. 2 Team Penske Ford

  11. Alex Bowman, No. 48 Hendrick Motorsports Chevrolet

  12. Josh Berry, No. 21 Wood Brothers Racing Ford

  13. Erik Jones, No. 43 Legacy Motor Club Toyota

  14. Ty Gibbs, No. 54 Joe Gibbs Racing Toyota

  15. Daniel Suarez, No. 99 Trackhouse Racing Chevrolet

  16. Joey Logano, No. 22 Team Penske Ford

  17. Christopher Bell, No. 20 Joe Gibbs Racing Toyota

  18. Carson Hocevar, No. 77 Spire Motorsports Chevrolet

  19. Justin Haley, No. 7 Spire Motorsports Chevrolet

  20. Kyle Busch, No. 8 Richard Childress Racing Chevrolet

  21. AJ Allmendinger, No. 16 Kaulig Racing Chevrolet

  22. Cole Custer, No. 41 Haas Factory Team Ford

  23. Noah Gragson, No. 4 Front Row Motorsports Ford

  24. Austin Dillon, No. 3 Richard Childress Racing Chevrolet

  25. Zane Smith, No. 38 Front Row Motorsports Ford

  26. Ross Chastain, No. 1 Trackhouse Racing Chevrolet

  27. William Byron, No. 24 Hendrick Motorsports Chevrolet

  28. Todd Gilliland, No. 34 Front Row Motorsports Ford

  29. Cody Ware, No. 51 Rick Ware Racing Ford

  30. Ricky Stenhouse Jr., No. 47 HYAK Motorsports Chevrolet

  31. Shane van Gisbergen, No. 88 Trackhouse Racing Chevrolet

  32. Tyler Reddick, No. 45 23XI Racing Toyota

  33. Ty Dillon, No. 10 Kaulig Racing Chevrolet

  34. Brennan Poole, No. 44 NY Racing Team Chevrolet

  35. Michael McDowell, No. 71 Spire Motorsports Chevrolet

  36. Bubba Wallace, No. 23 23XI Racing Toyota

  37. Riley Herbst, No. 35 23XI Racing Toyota

This article originally appeared on The Daytona Beach News-Journal: NASCAR today: Results, winner of Cup Series race at Pocono



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