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MLB invests in Athletes Unlimited Softball League ahead of June debut

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, marking the first time MLB will have a comprehensive partnership with a professional women’s sports league. MLB said Thursday it was making a strategic investment in the Athletes Unlimited Softball League of an undisclosed amount for operational […]

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Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, marking the first time MLB will have a comprehensive partnership with a professional women’s sports league.

MLB said Thursday it was making a strategic investment in the Athletes Unlimited Softball League of an undisclosed amount for operational costs and a commitment to help it gain visibility in various ways, including assistance with content, marketing and sales, events, distribution, editorial, and digital and social platforms. That includes marketing the AUSL and its athletes during MLB’s All-Star Game and throughout the postseason.

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“This is something we’re really excited about,” MLB commissioner Rob Manfred told The Associated Press. “We studied the space hard. We think it’s a real opportunity and we’re excited to be involved.”

Athletes Unlimited has featured softball since 2020, when it unveiled a unique format that crowned an individual champion. The company will launch a league with a traditional, team-based format starting June 7 and will keep its individual format for the AUSL All-Star Cup that follows.

Manfred noted that interest in women’s sports had “escalated significantly” in recent years and his league had been looking for ways to get more involved, including the possible launch of its own softball league. He said Athletes Unlimited’s overall success and its strong infrastructure helped make the decision to collaborate easier.

“We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity for us,” Manfred said.

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Kim Ng, a former Major League Baseball executive, signed on as an adviser with the AUSL and was promoted to commissioner in April. Ng is the former general manager of the Miami Marlins, the first female GM in any of the major U.S. pro sports leagues, and has three World Series rings from a combined 21 years in the front offices of the Chicago White Sox, New York Yankees and Los Angeles Dodgers.

“As the process moved forward and it looked like we were going to make an investment, they hired Kim, and we had a long relationship with Kim, and it just added additional comfort to the idea of making the investment,” Manfred said.

Athletes Unlimited co-founder Jon Patricof said MLB’s commitment to increasing the AUSL’s visibility is as important as the financial investment.

“They’re committed to really elevating the AUSL,” he said. “It’s probably about one of the most difficult things for any sports league to do which is to get visibility and break through to new audiences, and I think MLB is already doing that for the AUSL, and there’s going to be a lot more to come.”

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Women’s pro softball leagues and independent teams have come and gone over the years, but none have offered a consistent option for women to have a stable future in the sport.

It appears that might change, with the help of softball greats Cat Osterman, Jennie Finch, Jessica Mendoza and Natasha Watley as AUSL advisors. On June 7, the Bandits and Talons will open with a three-game series in Rosemont, Illinois, and the Blaze and Volts will start off with a three-game series in Wichita, Kansas. The four teams will play 24 games this season as touring properties that will play games in 12 cities. The top two teams will compete in the AUSL Championship, a best-of-three series July 26-28 in Tuscaloosa, Alabama.

Patricof said the league plans to expand to six teams next season and be city based.

MLB already supports several women’s softball and baseball initiatives, including a partnership with USA Softball and operation of the MLB Develops girls baseball pipeline. It is not involved with the upstart Women’s Professional Baseball League, which plans to launch in 2026 as the first pro baseball league for women since the All-American Girls Professional Baseball League — of “A League of Their Own” fame — folded in 1954.

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Manfred said he sees a bright future ahead for AUSL.

“I fully expect that they will expand, and we hope that we will end up with a league that is sustainable on its own, a good investment for us, and a partner in growing diamond sports internationally,” he said.

Patricof said the partnership with MLB and the already existing relationship between the Athletes Unlimited and USA Softball combine to help give the AUSL stability.

“As we announce MLB coming into the fold formally into what we’re doing with the AUSL, you really see a full alignment of this sport behind this league, and that I think is exciting for everyone,” Patricof said. “People who have sat on the sidelines or maybe have watched pro softball from a little bit of distance — everybody’s now jumped in, and I think that is an exciting moment for people who’ve been around this sport.”

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AP MLB: https://apnews.com/hub/MLB



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Insider Exposes Why House Settlement Won’t Kill NIL Money

The House vs. NCAA settlement, approved on June 6, 2025, has reshaped college athletics with direct athlete compensation and much stricter name, image, and likeness (NIL) rules. In his June 18 Athletic Mailbag, Stewart Mandel shared his thoughts about whether this $20.5 million revenue-sharing cap will replace or supplement existing NIL deals. His analysis explained […]

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The House vs. NCAA settlement, approved on June 6, 2025, has reshaped college athletics with direct athlete compensation and much stricter name, image, and likeness (NIL) rules. In his June 18 Athletic Mailbag, Stewart Mandel shared his thoughts about whether this $20.5 million revenue-sharing cap will replace or supplement existing NIL deals.

His analysis explained why the settlement’s attempt to curb NIL money is unlikely to succeed, casting doubt on its long-term impact.

College Football Experts Share Thoughts on Revenue Sharing vs NIL Collectives

Mandel noted that most schools’ collectives fall short of the $20.5 million cap, making revenue sharing the primary compensation method for many. However, for top-tier programs, things are different. Administrators, including Florida basketball coach Todd Golden and Ohio State AD Ross Bjork, claimed the NIL Go clearinghouse, operated by Deloitte, will slash outside deals.

Golden predicted players could earn just “10 to 20 percent” of their recent NIL hauls, while Bjork called collectives a “false market,” which will be similar to pro sports’ smaller NIL deals.

Legal and Practical Hurdles

Mandel argued that the settlement’s two-part restriction of capping school payments at $20.5 million and requiring NIL deals over $600 to be approved for “valid business purpose” and fair-market value will face legal issues.

Over the past decade, courts, including the U.S. Supreme Court, have deemed NCAA restrictions on athlete earnings illegal restraints of trade. Mandel pointed to Texas Tech’s $55 million in NIL commitments, confirmed by booster Cody Campbell, as evidence that schools may exceed the cap.

“Either their payroll is going down by more than 60 percent a year from now, or a judge will have issued an injunction,” he wrote.

Answering one of the reader’s questions, who asked about penalties for improper NIL deals under the College Sports Commission (CSC), led by CEO Bryan Seeley, Mandel wrote that no specifics have emerged about the “substantive” and “severe” penalties that were promised.

Another reader suggested the settlement paves the way for a salary cap, but Mandel countered that this cap, unnegotiated with players, is “legally dubious.” The CSC’s attempt to control the NIL landscape through Deloitte’s oversight assumes compliance that may never become a reality.

With schools like Texas Tech already pushing past the cap, Mandel predicted legal challenges will preserve NIL money’s prominence. The settlement may shift compensation structures, but as Mandel sees it, the lucrative NIL market is far from dead.





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Wisconsin Sues Miami Over Tampering, First Legal Challenge of NIL Era

Share Tweet Share Share Email College athletics has long operated like the Wild West, with tampering, soft poaching, and under-the-table conversations becoming the norm. Now, Wisconsin has done something unprecedented. The Badgers and their NIL collective have filed a lawsuit in state court against Miami, accusing the Hurricanes of interfering with a binding, NIL-based revenue-sharing […]

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College athletics has long operated like the Wild West, with tampering, soft poaching, and under-the-table conversations becoming the norm. Now, Wisconsin has done something unprecedented.

The Badgers and their NIL collective have filed a lawsuit in state court against Miami, accusing the Hurricanes of interfering with a binding, NIL-based revenue-sharing agreement with DB Xavier Lucas.

 

Wisconsin argues Miami contacted Lucas before he even entered the portal, inducing him to leave despite a “binding two‑year NIL agreement” he’d signed on December 2, 2024.

Despite whispers of tampering behind the scenes for years, few schools have ever taken the step of filing a lawsuit. The Big Ten quickly backed Wisconsin, calling Miami’s alleged actions “very troubling” and reinforcing the need for enforceable NIL deals.

Meanwhile, Miami’s camp and Lucas’s attorney fired back, saying the agreement was contingent on a pending House v. NCAA settlement and that Lucas owes Wisconsin nothing.

The move sparks a broader reckoning. In this climate of escalating NIL payouts, transfer portal fever, and conference realignment, almost every program tacitly engages in tampering to woo top players into the portal.

Coaches, staff, alumni, and boosters are often complicit in behind‑the‑scenes outreach. Wisconsin’s lawsuit shows what happens when that behavior crosses an unenforceable line, forcing one school to finally say, enough’s enough, and push a problem into the legal arena.

What makes this lawsuit so explosive isn’t just the novelty; it’s a canary in a coal mine. If Wisconsin wins, others may follow, pressuring Miami, Oklahoma, Texas, and every blueblood to clean up or face the court. If it fails, it could confirm that tampering is not only rampant but also legally untouchable in the new age.

Bottom line: college sports now operate in a zero‑rule ecosystem. Contracts are evolving faster than governance can catch up. Whether Wisconsin’s case marks the beginning of a regulatory era or the confirmation that the Wild West remains untamed will have ripple effects across recruiting, conference power, and athlete agency for years to come.





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Wisconsin CFB Sues Miami for Poaching Xavier Lucas While Under NIL Contract

The University of Wisconsin and its NIL collective are suing the University of Miami for allegedly poaching cornerback Xavier Lucas after he signed a revenue-sharing contract with the program, according to court documents obtained by Yahoo Sports’ Ross Dellenger. Lucas transferred to Miami in January despite not entering his name in the transfer portal. He […]

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The University of Wisconsin and its NIL collective are suing the University of Miami for allegedly poaching cornerback Xavier Lucas after he signed a revenue-sharing contract with the program, according to court documents obtained by Yahoo Sports’ Ross Dellenger.

Lucas transferred to Miami in January despite not entering his name in the transfer portal. He indicated on social media in January that Wisconsin had blocked him from entering the portal, according to the Associated Press.

According to Dellenger, Wisconsin is now “seeking unspecified damages, transparency and accountability from Miami for allegedly interfering with a binding revenue-share contract.”

In the lawsuit, Wisconsin claimed that Miami talked to Lucas while knowing he had already signed a contract with the Badgers.

Dellenger noted that the lawsuit could create precedent for new NCAA tampering rules in the revenue-sharing era.

The NCAA said in an initial statement after Lucas’ transfer that “NCAA rules do not prevent a student-athlete from unenrolling from an institution, enrolling at a new institution and competing immediately.”

Wisconsin responded with a statement that Lucas and the Badgers athletic program “entered into a binding two-year NIL agreement” with “substantial financial compensation” on Dec. 2.

The university said at the time that the contract “remains in effect and enforceable.”

According to Dellenger, the contract was set to kick in on July 1, when schools can begin directly sharing revenue with students for the first time.

The contract was written on a template shared with schools by the Big Ten, according to Dellenger. The contracts grant schools player’s non-exclusive NIL rights and prohibit NIL usage from other schools, but still permits the athlete to sign third-party marketing deals, Dellenger reported.

Wisconsin additionally claimed in January that Lucas had “executed a separate agreement” with the university’s NIL collective.

The university went on to say it had “credible information indicating impermissible contact between Xavier and University of Miami football program personnel prior to Xavier’s request to enter the transfer portal.”

Wisconsin then said in a statement shared with Dellenger after filing the lawsuit this month that the university had “reluctantly” pursued legal action and would not be suing Lucas.

The Big Ten meanwhile supported Wisconsin, saying in a statement to Dellenger that “we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field.”

Dellenger previously reported in January that Darren Heitner, Lucas’ attorney, “had planned to file suit against the NCAA and Wisconsin over antitrust claims related to the situation” had his client not been allowed to transfer to Miami.

A federal judge signed off on the landmark House v. NCAA settlement in June, paving the way for revenue sharing with college athletes and changes in how NIL deals are processed.

NCAA president Charlie Baker said in a statement at the time that there would be more NCAA rule adjustments to come. The result of Wisconsin’s lawsuit could spark more updates in what will be a 2025-26 season full of change for college sports.



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Duke walk-on Stanley Borden, last player in college to have played for Coach K, transfers to UTSA

Associated Press Stanley Borden, the final basketball player still in college to have played for Mike Krzyzewski, has announced he is transferring to UTSA from Duke. The 7-foot Borden was a walk-on for the Blue Devils, joining the team in 2021 — the last of the Hall of Fame coach’s career. He stayed for four […]

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Associated Press

Stanley Borden, the final basketball player still in college to have played for Mike Krzyzewski, has announced he is transferring to UTSA from Duke.

The 7-foot Borden was a walk-on for the Blue Devils, joining the team in 2021 — the last of the Hall of Fame coach’s career. He stayed for four years and despite not getting on the court much at all, he had fond memories of his time under Coach K.

“Everything that everyone has heard or said in terms of aura and energy is all there,” Borden said Thursday in a phone interview from Istanbul, where his family lives. “He jokes a lot and cusses a lot and you never knew if he was joking or being serious. Learning from the best as an 18- or 19-year-old at the end of his career was something I’ll never forget.”

Borden had one year of eligibility left after he didn’t play his junior year because of injuries to his elbow in the preseason and a finger that needed to be re-attached after a weight room accident. He wanted to find a school that he could play at in his final season of college basketball so he entered the portal.

“I was talking to a bunch of schools late in the process and many of them were starting their summer workouts right now,” said Borden, who had a few dozen schools interested in him. “There’s opportunity to compete for time and also develop. They want to help you get better and make you a better player.”

He played in three games for the Blue Devils this past season, grabbing a rebound and blocking a shot. He’s still looking for his first points in college, having played in five games total during his career at Duke. Still, he learned a lot in his time at the school where he earned a degree in computer science and played with some of the best players in the country at practice every day.

“Being around Dereck Lively II, Paolo Banchero, Cooper Flag as well as other great college players made me immensely better,” Borden said.

Despite not playing, Borden was a glue guy on the team and fan favorite. He made a name for himself as a sophomore when he wowed the Cameron Crazies during their midnight madness-type event. He walked onto the stage in sunglasses and a trench coat which he opened to reveal a saxophone. Borden borrowed the instrument, which he learned to play when he was younger, from the marching band. He put on a show much to the delight of the crowd and his teammates. The performance went viral.

Borden said he didn’t know if UTSA had any kind of opening event to start basketball season, but he’d be happy to come up with another musical number if the school did.

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AP college basketball: https://apnews.com/hub/college-basketball




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College basketball steals the crown back from NBA

Remember when college basketball felt like a stepping stone that elite prospects couldn’t wait to skip? Those days are officially over, and the shift has been more dramatic than watching your favorite streaming service suddenly become unwatchable after they raised their prices for the third time this year. The numbers don’t lie, and they’re telling […]

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Remember when college basketball felt like a stepping stone that elite prospects couldn’t wait to skip? Those days are officially over, and the shift has been more dramatic than watching your favorite streaming service suddenly become unwatchable after they raised their prices for the third time this year.

The numbers don’t lie, and they’re telling a fascinating story about how college hoops clawed its way back to the top of the NBA development food chain. We’re talking about a complete reversal of fortune that has international players flying halfway around the world to play in places like Provo, Utah, instead of staying in prestigious European leagues.

Egor Demin’s journey perfectly captures this seismic shift. Picture this: A talented 19-year-old guard from Moscow deciding to leave Real Madrid – one of Europe’s most prestigious basketball organizations – to play for BYU, a school he’d never even visited. That’s like turning down a guaranteed spot at a five-star restaurant to try a food truck you heard about on social media. Crazy? Maybe. But it’s working.

The numbers tell an incredible comeback story

Let’s break down what’s really happening here, because the statistics are absolutely mind-blowing. Between 2015 and 2022, college basketball was cruising along with an average of 12 players from the top 14 lottery picks. Nothing too crazy there – college was doing its job as the primary pipeline to the NBA.

But then something weird happened. The past two drafts combined featured only 17 college players in the entire lottery. That’s not a slight dip – that’s a cliff dive. International leagues, Overtime Elite, and the G League Ignite were suddenly eating college basketball’s lunch, and it looked like the traditional college route might become obsolete.

This year changes everything. ESPN projects 12 college basketball players will get picked in the lottery, which would tie for the second-most since 2015. That’s not just a recovery – it’s a complete resurrection of college basketball’s dominance in NBA development.

What makes this comeback even more impressive is the diversity of talent flowing through college programs. You’ve got Duke’s Cooper Flagg representing the classic one-and-done route, Colorado State’s Nique Clifford as a fifth-year senior proving experience matters, and BYU’s Demin showing how international players can thrive in the college environment.

NIL money changed the entire game

Here’s where things get really interesting: Name, Image, and Likeness deals didn’t just give college players some spending money – they completely revolutionized the entire development landscape. When programs started offering million-dollar packages to elite prospects, suddenly college basketball wasn’t just competing with international leagues; it was outbidding them.

Demin’s situation is the perfect example. BYU didn’t just offer him great coaching and development – they backed it up with a seven-figure NIL package that made the financial decision easy. When you can get paid like a professional while still experiencing March Madness and building your draft stock, why would you choose anything else?

The ripple effects have been enormous. The G League Ignite program? Gone. Overtime Elite? They’ve shifted focus to high school players because they can’t compete with college NIL deals. International teams are watching their best young prospects get poached by American universities offering better money and clearer paths to the NBA.

One NBA agent summed it up perfectly: Most kids would prefer to go to college and play in March Madness if all things are equal financially. Well, guess what? Things are now more than equal – college programs are often offering more money than alternative development paths.

Programs are becoming NBA laboratories

The real genius behind college basketball’s resurgence isn’t just the money – it’s how smart programs have completely transformed their operations to mirror professional franchises. BYU’s Kevin Young didn’t just hire a bunch of assistants; he created an entire ecosystem designed to prepare players for the NBA.

We’re talking about everything from nutrition programs and analytics staffs to workout regimens and film study sessions that replicate what players will experience in the pros. Young brought his brother on as general manager, hired multiple assistants with NBA or G League experience, and built a support system that gives players a legitimate head start on their professional careers.

Illinois has become another fascinating case study. Coach Brad Underwood has sent every type of prospect to the NBA – from international players like Kasparas Jakucionis to transfers like Terrence Shannon Jr. to homegrown talents like Ayo Dosunmu. The common thread? They all bought into a professional culture that prepared them for the next level.

The attention to detail has become incredible. Tennessee’s Rick Barnes talks about teaching players where to stand during timeouts because NBA scouts are watching their body language and engagement. That’s the kind of comprehensive development that alternative programs simply can’t match.

International players are choosing American campuses

Perhaps the most shocking development is how college basketball has become attractive to elite international prospects who previously would have stayed in European leagues. Jakucionis left FC Barcelona for Illinois. Demin abandoned Real Madrid for BYU. These aren’t small programs poaching unknown players – these are major European clubs losing their best young talents to American universities.

The adjustment period is real, though. Demin talked about adapting to American basketball’s physicality and pace, which is significantly different from the European style. But that’s exactly why college has become so valuable – it’s the perfect bridge between international basketball and the NBA.

Programs have also figured out ways to work around NIL complications for international players. While the rules are more complex for foreign students, creative athletic departments have found loopholes that allow them to offer competitive packages. When you combine that financial incentive with superior development resources and March Madness exposure, the choice becomes obvious.

Veterans are getting respect again

One of the most interesting aspects of college basketball’s resurgence is how NBA teams are rediscovering the value of experienced, mature players. During the height of the one-and-done era, being 22 years old as a draft prospect was considered ancient. Now it’s seen as an advantage.

The new collective bargaining agreement has created financial incentives for teams to draft older, more polished players who can contribute immediately rather than expensive young prospects who need years of development. Second-round picks can now be signed to deals that make them attractive options for teams looking to add depth without breaking the bank.

Darrion Williams from NC State represents this trend perfectly. He could have declared for the draft last year but chose to return to college for another season of development. His reasoning? He wanted to work with coaches who had NBA experience and could help him address specific weaknesses that scouts had identified.

The blue bloods are losing their monopoly

Here’s where the story gets really fascinating: The traditional powerhouse programs aren’t dominating this resurgence. Kansas, Kentucky, North Carolina, and UCLA might not have a single first-round pick for the first time since 2004. That’s absolutely stunning when you consider how these schools used to monopolize top-tier talent.

Instead, prospects are choosing programs based on fit, development resources, and coaching staff experience rather than brand recognition. Players want to know they’ll get playing time, work with coaches who understand the NBA, and have access to the same kind of training and analytics that professional teams use.

This shift has created opportunities for programs that might not have the traditional prestige but can offer superior development environments. BYU, Illinois, NC State, and other schools are landing elite prospects because they’ve invested in the infrastructure needed to prepare players for professional basketball.

Looking ahead at the new landscape

The transformation of college basketball into the premier NBA development option represents more than just a cyclical change – it’s a fundamental shift in how elite prospects approach their careers. When you can earn significant money, play in front of massive audiences, and receive professional-level training all while getting a college education, the value proposition becomes irresistible.

Programs that embrace this new reality and continue investing in NBA-level infrastructure will continue attracting the best talent. Those that try to operate the old way will find themselves left behind as prospects choose schools that offer comprehensive professional development rather than just traditional college experiences.

The G League and international alternatives will still exist, but they’ll be fighting for scraps rather than competing for the top prospects. College basketball has reclaimed its throne, and it’s not giving it up anytime soon. The combination of NIL money, professional-level development, and March Madness exposure has created a package that alternative paths simply can’t match.

For players like Demin, who took a massive gamble by leaving Real Madrid for BYU, the payoff has been everything he hoped for and more. His journey from Moscow to Provo to potentially the NBA lottery represents the new reality of basketball development – one where college campuses have become the most attractive destinations for prospects with professional dreams.





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Peyton Manning reflects on whether NIL would have changed his college decision

One of the best quarterbacks in football history, Peyton Manning’s career might have looked differently if NIL opportunties were available as they are in this era college football. Manning was widely considered as the top overall recruit in the class of 1994 when coming out of Isidore Newman High School in New Orleans, Louisiana. His […]

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Peyton Manning reflects on whether NIL would have changed his college decision

One of the best quarterbacks in football history, Peyton Manning’s career might have looked differently if NIL opportunties were available as they are in this era college football.

Manning was widely considered as the top overall recruit in the class of 1994 when coming out of Isidore Newman High School in New Orleans, Louisiana.

His father, Archie Manning, was an All-American at Ole Miss and a former No. 2 overall NFL Draft pick to the New Orleans Saints. Archie Manning’s acclaimed college and NFL career only added to the hype around his son as a high school prospect.

Peyton Manning, despite his father’s connection to Ole Miss, elected to attend Tennessee. He went on to play all four years for the Volunteers, finishing 39-6 as a starter with multiple SEC and national awards to his name, before going No. 1 overall in the 1998 draft.

It’s become a rarity for a highly-touted college quarterback to remain at the program he signed with for his entire career like that of Manning. The transfer portal is an enticing option for today’s quarterbacks, who can demand millions of dollars in NIL deals on a yearly basis.

However, Manning believes today’s athletes should be patient and called his four-year career at Tennessee the best decision he has ever made.

“When I got recruited, I took five official visits and several unofficial visits,” Manning said via Sporting News. “It was hard. There were a lot of different schools I wanted to go to, but you have to pick one. It was a tough decision, but going to Tennessee was the best decision I ever made.”

“Heck, I stayed all four years,” he continued. “I had my degree in three years, could’ve come out as a junior and I stayed all four years. That tells you how much I loved my college experience as a student athlete.” 

The Manning name will be in the spotlight once again this upcoming season, as Arch Manning, Peyton’s nephew, begins his first season as the full-time starter Texas.

Like his uncles – including former Ole Miss and NFL passer Eli Manning – Arch Manning is seemingly taking a similar path in sticking with the program that signed him as a recruit.

Manning backed up Quinn Ewers for the last two seasons and enters the 2025 season as a redshirt sophomore.

The former five-star recruit, with just two starts under his belt, holds the highest NIL valuation in the country at $6.8 million. Manning could have made around that figure to transfer.

“The fact that this will be Arch’s third year in that system, he’ll have great knowledge of the system – still hasn’t had on-the-field game reps as I’m sure he would have liked, but those will come this year,” Peyton Manning said. “There will be things for him to learn, but I’m proud of him for his commitment and I’m looking forward to watching him play.”

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