NIL
ACC post


The second season of the 17-team ACC sets up for a fascinating year with an outlook that includes at least one national title contender, some notable new hires and a tightly contested middle tier where postseason futures will hang in the balance nearly every week.
If we were to use strict power ratings, there are a couple of teams at the top of the conference and a couple at the bottom with about eight or nine teams closely rated — perhaps all within a touchdown of each other on a neutral field. It’s not a group that is projected to produce a lot of College Football Playoff hopefuls, but it’s a group that includes more bowl hopefuls than the math suggests. So, while you see the rankings below have even distances between each team, know that No. 5 and No. 13 are not that far apart and many of the teams in between could be interchanged.
You can, however, point to a couple of College Football Playoff hopefuls at the top of the ACC, starting with reigning league champs, Clemson. The Tigers made their seventh College Football Playoff appearance last season after winning the ACC, but it was their first CFP showing since 2020. With many of those key players back, the expectation is that Dabo Swinney again has the team to beat. Who are the top contenders to take Clemson’s crown? Let’s dig in with our post-spring ACC power rankings.
Why Clemson’s Dabo Swinney remains the most consistent force in college football amid sweeping changes
Brandon Marcello

Odds for each team to win the ACC in 2025 below provided via DraftKings Sportsbook.
NIL
4 Missouri football staffers, including lead NIL exec, follow Moore to WSU
Updated Dec. 24, 2025, 2:51 p.m. CT
Four Missouri football staff members, including the lead executive of the Tigers’ NIL agency, are leaving MU to follow former offensive coordinator Kirby Moore to Washington State.
Brad Larrondo, who was the CEO and general manager of Every True Tiger Brands, is moving to take a role at WSU. He is a Boise State grad and still has significant connections to the region.
The Tigers also are set to lose tight ends coach Derham Cato to the same role with the Cougars, and Mizzou assistant offensive line coach Jack Abercrombie is set to become Moore’s lead O-line coach. Those staff changes were first reported by Matt Zenitz at CBS Sports.
Finally, Mizzou assistant director of football athletic performance Malcolm Hardmon will become Washington State’s strength and conditioning coach, per Bruce Feldman at The Athletic.
The most significant loss of the group, arguably, is Larrondo, who has been instrumental in the name, image and likeness space for Missouri.
Mizzou coach Eli Drinkwitz originally hired Larrondo, who like the MU coach had spent time working at Auburn and Boise State, to oversee recruiting and external relations. Larrondo ultimately became the lead executive at Every True Tiger, where he helped establish the core of Mizzou’s current NIL structure.
Every True Tiger and Larrondo are influential in negotiating both revenue-sharing and third-party NIL deals for Missouri athletes, as well as distributing money to athletes and making sure the football program remains within its spending cap. The agency also is a marketing arm and has helped facilitate deals for Mizzou student-athletes.
The college football transfer portal is approaching, which brings significant challenges for both roster retention and recruitment for teams — something Larrondo would have been closely involved with.
The portal officially opens Jan. 2 and remains open for new entries through Jan. 16.

Missouri football has not hired a general manager partly because, with Drinkwitz at the forefront, it has recreated that role in the aggregate through Larrondo and other staffers.
Drinkwitz responded to reports of Larrondo’s exit via his personal X/Twitter account.
“Good luck to Brad and thank you for all he did, but MIZZOU NIL was started way before Brad, and is a STRONG POSITION! Carry on!” Drinkwitz wrote Wednesday, Dec. 24.
Beyond Larrondo, the staff shakeup was seemingly expected. Drinkwitz indicated Dec. 16 that some assistants could end up following Moore to Pullman, Washington.
“Could lose a couple more people off of our staff from analyst roles as coach Moore finalizes and puts his staff together,” Drinkwitz said Dec. 16. “It shouldn’t change the dynamic of what we do at all.”
Missouri is only actively looking to replace one primary assistant on its staff in Cato, who had been with the team for three seasons. The Tigers will need a new tight ends coach.
As part of Drinkwitz’s recent contract extension, he was given an additional $4 million to spend on his assistant and staff salary pool.
Mizzou has recently made two notable hires.
Michigan’s Chip Lindsey was tabbed as the Tigers’ new offensive coordinator, and Jack Breske has joined the team from Tennessee as MU’s president of player personnel and recruiting.
NIL
Matt Patricia’s first season at Ohio State exceeds expectations going into College Football Playoff :: WRALSportsFan.com
Matt Patricia is used to postseason runs from his days as the defensive coordinator of the New England Patriots.
However, Patricia acknowledges that the preparation for the College Football Playoff is different than the NFL. Patricia is in his first season as Ohio State’s defensive coordinator as the second-seeded Buckeyes (12-1) get ready to face 10th-seeded Miami (11-2) in a CFP quarterfinal at the Cotton Bowl on Dec. 31.
“It’s a learning (process) for me. We’d have bye-week kind of moments in the NFL, but this is a really long layover and break,” Patricia said. “Right now, I’m trying to trust the expertise in the building. Some of the things we did transfer, you know, because we have some different kind of scheduling and when everybody is in school and that stuff.”
Ohio State was off for two weeks after its 13-10 loss to Indiana in the Big Ten championship game on Dec. 6. Players were mostly occupied with final exams while waiting to see who they would face in the Cotton Bowl.
With the Buckeyes going for consecutive national championships for the first time in school history, Patricia’s first season in Columbus has exceeded expectations. He was hired after Jim Knowles left for Penn State, tasked with leading a unit that returned only three starters, none on the defensive line.
Patricia and Ohio State made an emphatic opening statement in their Aug. 30 14-7 victory over Texas and continued the momentum throughout the season.
The Buckeyes are ranked either first or second nationally in nine different categories. They lead the nation in scoring defense (8.2 points per game), passing yards (129.1), red zone scores (66.7%) and fewest plays of 10 or more yards (90).
Ohio State had three AP All-America first-team selections on the defense — defensive tackle Kayden McDonald, linebacker Arvell Reese and safety Caleb Downs. All three plus linebacker Sonny Styles are projected to be first-round picks in April’s NFL draft.
Patricia, who returned to coaching in college for the first time since 2002, is a finalist for the Broyles Award, which is given to the top assistant coach in college football.
“The players have done an unbelievable job. Again, give them all the credit. I think they’ve played so hard and aggressive and flying around on the field. And it is a lot of fun. I tell them all the time, it’s such a privilege to be up there in front of the group and talk to the group,” Patricia said. “And just for me, personally, it has been so much fun to come back to college and have that little bit of a youthful energy with the players that we have here and their excitement to go out and play.”
When Patricia was hired, many lauded his ability to adjust his personnel by running multiple fronts and coverages. He also has shown the ability to relate to players.
“When he first stepped on campus here, it was like a long-lost family member that just came back from whatever he came from, but he came back home,” defensive end Kenyatta Jackson said. “And I mean, all the guys love him. Even offensive guys. He don’t just talk to the starters or whatever the case may be, but he talks to everybody. And I think that’s why everybody loves him.”
One person who hasn’t been surprised with Patricia’s success is the guy who hired him.
“His background speaks for itself and putting guys into a situation to be successful. And every player just wants someone that’s going to be there to get them better but also wants someone to care about them. He’s done both of those things,” coach Ryan Day said. “It’s great to have somebody in the building who has been through some of the games he’s been through, the Super Bowls and a lot of playoff games, so there’s a confidence level the guys have in him. So, I think all of that adds up to what you’re seeing.”
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NIL
How would I put together a $25 million Arkansas football roster?
If I were given $25 million to build the 105-man Arkansas football roster, how would I do it? All schools on the Power Four level have $22.5 million allotted for revenue sharing across all sports. SEC programs have pledged to donate $2.5 million of that to scholarships. For most schools, football is expected to receive approximately 75% of the remaining balance.
That comes out to $13.5 million in revenue sharing for football. That means we need to raise an additional $11.5 million in NIL to get to $25 million, which is probably the amount of money a program would need to be considered to be in the upper-half of NIL among SEC programs. And that’s an educated guess. Arkansas is likely working somewhere between $20 million and $25 million, I would assume.
That’s probably what it takes to bump someone out among programs like Georgia, Alabama, Texas, Texas A&M, Florida, Tennessee, Oklahoma, Auburn and Ole Miss. Let’s suppose the breakdown below is for Arkansas. It has always been said Arkansas must do more with less. I’ve got a formula that should stretch that $25 million in Monopoly Money I’m playing with today…
NIL
Commute: Wilson Countersues Georgia in Monumental NIL Case
Welcome to the Morning Commute
Today we are talking about Mizzou Football!
In case you missed it, Mizzou defensive end Damon Wilson II got sued by Georgia in regards to breached agreement by transferring and owes $390,000, the unpaid portion of the deal, under a liquidated damages clause.
The Missouri defensive end challenges whether or not that agreement was ever legally binding.
Wilson is suing for defamation after spokesman Steven Drummond told ESPN that Georgia “expects student athletes to honor commitments.” The complaint alleges the comment damaged Wilson’s character by falsely implying he breached a contract.
This is definitely an ongoing subject so the best way to stay updated is the Rock M+ forums!
Yesterday at Rock M and Rock M+
Let’s shift our focus to Mizzou Football as Missouri plays in the TaxSlayer Gator Bowl vs Virginia on Saturday night. For the final time this season, it’s game week.
Hey… Missouri Football is playing! Should be an exciting matchup to wrap up Christmas festivities!
MU has seen its three-point field goal percentage drop from 45 percent to 31 percent since Stone, who shot 41.7 percent from beyond the arc in his six games this season, left the rotation. Gates used the analogy of his team as a puzzle in the postgame press conference, pointing to Pierce and Stone as key (missing) pieces.
Key players missing leads to major impact. Mizzou needs to get healthy if it wants a chance to compete in the SEC.
From Rock M Radio: Dive Cuts
In this episode, what turned into a slaughter fest of the Braggin’ Rights matchup is previewed. More to come soon on Rock M Radio!
If you like Rock M Radio drop us a Review and be sure to subscribe on your preferred podcasting platform. Follow @RockMRadio on Twitter and if you haven’t already head over to our YouTube channel and click that subscribe button!
(** RockMNation has affiliate partnerships. These do not influence editorial content, though RockMNation may earn commissions for products purchased via affiliate links.**)
NIL
Georgia football maintains ‘relationship business’ with roster management
ATHENS — Collectively, the Georgia football program is focused on its Sugar Bowl showdown with Ole Miss that’s rapidly approaching.
But behind the scenes next season’s roster is being determined, as Kirby Smart has met with players about their football futures.
Smart — arguably the master of modern-day roster management with the most NFL draft picks (46) and national titles (2) in college football the previous four years — has held private meetings with players about their football futures.
It’s fair to say retention, as much as recruiting, has been key to the Bulldogs’ championship runs going back to Jordan Davis and Devonte Wyatt deciding together to return for the 2021 season.
Georgia, with 54% of its roster made up of first- or second-year players, figures to have several key contributors returning to a team Smart has enjoyed coaching this season.
“A couple of them just told me they want to go back and practice tonight, they said they want to get out there tonight and get on a Bloody Tuesday when we get back home,” Smart said in his postgame on-field interview after the 28-7 SEC title game win over Alabama.
“That’s the kind of mentality this team has — they want to practice some more, they want to practice some more, they love contact, and we love them.”
Settling up
If there is a silver lining to Georgia missing out on 2026 quarterback recruit Jared Curtis — whose signing would have cost in excess of $700,000 — it’s that Smart has more funds to spread around on returning players.
The Bulldogs, like many other programs, front-loaded investing in the 2025 class with the settlement of the landmark House vs. NCAA case pending, as it brought about a $20.5 million cap that schools could directly pay student-athletes for usage of their Name, Image and Likeness.
Smart noted the challenge some of the front-loaded deals would bring when discussing last year’s signing classes.
“ … What’s going to happen when those people expect that same money the next year and it’s not there because you’re in a cap?” Smart said last April. “There’s going to be a correction eventually, and I don’t think any of us know what’s going to happen.”
What has happened is that Georgia, like other schools, is working to help secure NIL deals for student-athletes that meet the standard for approval required by the College Sports Commission’s “NIL Go” platform.
“We can now help our athletes really serve as a marketing agency to go out and source opportunities, whether it’s corporate opportunities, whether it’s local opportunities, whether it’s social media opportunities,” Ohio State athletic director Ross Bjork said on Front Office Sports Today. “That’s going to be the next race.”
Per ESPN, more than 8,300 NIL deals worth approximately $80 million were approved between June 11 and Aug. 31 alone.
Keeping the culture
Name Image and Likeness deals, though not intended to be an incentive for recruiting talent or inducing transfers, certainly have had an effect.
But in a college football world dominated by high-profile transfers — including seven of the 10 Heisman Trophy finalists — Smart’s program continues to feature a culture built from within.
Indeed, the difference between Georgia and Ole Miss — its CFP Sugar Bowl quarterfinal opponent (8 p.m. Jan. 1) — is no less than stunning.
UGA recruits have made 90% of the starts for the Bulldogs this season, while nearly two-thirds (66.3%) of the starts made in the Rebels’ program have been made by transfers.
Perhaps it’s fitting that Lane Kiffin, the architect of the Ole Miss roster, has himself transferred in the sense of leaving his team for what’s perceived to be a better job as LSU’s head coach.
Building blocks
Indiana and Texas Tech — the next two most transfer-heavy teams in the 12-team College Football Playoff — took different approaches to free agency.
Hoosiers coach Curt Cignetti has brought 13 transfers with him from his previous job as James Madison head coach, effectively replanting a team culture in Bloomington, Indiana.
Cignetti, like Kiffin a former Nick Saban assistant, was not like Kiffin when it came to cashing in on his success in pursuit of a better job, even while his name was among the hottest for the most high-profile jobs.
Cignetti, whose most recent portal haul included 23 players (including Heisman Trophy-winner Fernando Mendoza and veteran Notre Dame starting center Pat Coogan), re-signed an 8-year contract with Indiana that will pay him $11.6 million annually — this, after more than doubling his salary at Indiana with an extension worth more than $8 million annually signed the year before.
Texas Tech, meanwhile, has a roster reportedly worth some $25 million reportedly funded by prominent Texas Tech booster and billionaire oilman Cody Campbell, a former Red Raiders offensive lineman (2001-04).
Campbell, who founded the Double Eagle Energy oil and gas company, leads the school’s “Matador Club” NIL collective and he is the school’s Chairman of the Board of Regents.
The Red Raiders brought in seven of the top 75 players in ESPN’s transfer rankings.
It’s worth noting five of the top 10 ESPN transfers helped lead their respective new programs into the 12-team College Football Playoff:
• John Mateer (Oklahoma, ranked No. 1)
• Carson Beck (Miami, ranked No. 2)
• Fernando Mendoza (Indiana, ranked No. 5)
• Makhi Hughes (Oregon, ranked No. 7)
• Zachariah Branch (Georgia, ranked No. 10).
The Red Raiders will next face Oregon in the CFP Orange Bowl quarterfinal at noon on Jan. 1.
The Ducks’ roster is widely believed to benefit from the school’s well-known association with Nike co-founder and billionaire booster Phil Knight.
Smart said at the 2024 SEC Media Days: “(I) wish I could get some of that NIL money (Knight is) sharing with Dan Lanning.”
Campaigning for dollars
Arizona State coach Kenny Dillingham openly campaigned on Saturday for $20 million in NIL money from someone — anyone — in the Phoenix community.
“We need to find one of these really rich people in this city to step up and stroke a check,” said Dillingham, whose Sun Devils missed making this year’s CFP field after winning the Big 12 last season.
“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now? There is somebody out there who can.”
The funding required to compete for championships doesn’t stop with NIL dollars.
Per a recent story in “The Athletic,” this year’s College Football Playoff field reflected the four schools with the highest football budgets — not all calculated the same, the story notes — each made the field.
Total expenses submitted by the schools for 2023-24:
• Alabama: $112.2 million
• Texas A&M: $82.2 million
• Ohio State: $78.6 million
• Miami: $78.1 million
• Georgia: $68.9 million
• Oklahoma: $65.8 million
• Indiana: $61.3 million
• Ole Miss: $57.1 million
• Oregon: $53.9 million
• Texas Tech: $34.3 million
• James Madison: $15.9 million
• Tulane: $13 million
At Georgia, Smart works closely with athletics director Josh Brooks to stay within the proposed budget, while maintaining the necessary relationships with players, eschewing the trend of hiring a general manager.
“It’s still a relationship business for us,” Smart said last spring. “We find our niche in our culture, which is relational, and trying to have a relationship with somebody.”
NIL
The NCAA has made a mess of college football. Here’s a remedy.
(Rick Egan | The Salt Lake Tribune) Utah Utes quarterback Byrd Ficklin (15) warms up on the field before Big-12 Football action between the Utah Utes and the Kansas State Wildcats at Rice-Eccles Stadium, on Saturday, Nov. 22, 2025.
I enjoy college football, but the College Football Playoff Selection Committee just killed my postseason viewing. I’ll only watch the Utah Utes in the Las Vegas Bowl, but I’m supporting Notre Dame’s bowl boycott after it was cheated out of a spot in the College Football Playoff. The University of Alabama was chosen instead, despite having poorer performance stats and losing big in its conference championship game. The University of Miami was also elevated above Notre Dame despite its less impressive stats — with the exception of having narrowly beaten The Fighting Irish in the season opener.
In recent years, the National Collegiate Athletics Association has made a mess of college football, but if the NCAA wants to redeem itself, it could:
1. Expand the playoff to 16 teams with no byes which would have eliminated this year’s fiasco.
2. Realign conferences to have no more than ten teams. The conference champion would be the team with the best record in nine conference games. No conference championship game needed.
3. Eliminate publishing CFP rankings before the end of the season. The committee embarrasses itself when it reorders those without cause.
4. Put income limits on Name Image Likeness as it grossly enriches some players. NIL has turned college football into the NFL Lite.
5. Fix the transfer portal. Allow players only one transfer and perhaps a second if a coach moves on.
6. Convince the Heisman Trophy Trust to award its statue at the end of the playoffs eliminating the embarrassment when an awardee fizzles in postseason play.
7. Consider eliminating conferences altogether. Create leagues of 60 or so teams in upper and lower divisions like European sports are structured with fluidity between the divisions based on teams’ previous year’s performance.
To do all this would just require some good will.
Jim Catano, Salt Lake City
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