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NIL

After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post

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After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post


There have been thousands of athletes that became stars in college, but few ever did it like Olivia Dunne.Not only did she emerge as a young gymnastic star at LSU, she became a pioneer in the Name, Image and Likeness era of college sports, quickly showing how hot the marketplace is for athletes to benefit from partnerships and deals.She went from just a girl from Hillsdale, New Jersey to one of the most recognizable names – not just at the college level, but all of sports. Dunne has more than 13 million combined followers on Instagram and Tik Tok.By the time her college career ended, she was the top-earning woman student-athlete with a $4.1 million valuation, according to On3, and near the top of all college sports. It wasn’t how Dunne expected her LSU career to go, but she’s left her mark on the NCAA.”I just wanted to leave my legacy that you’re more than your sport, and you can be a person beyond your sport and be a college athlete. It can be more than just sports,” Dunne told USA TODAY Sports. “I never thought that it was gonna be what it is today.WOMEN’S SPORTS: The latest news and insider insights from USA TODAY Studio IX.

“It changed my life, and I’m so grateful.”

Besides all of the accomplishments off the mat, Dunne achieved success as part of the Tigers gymnastics team. LSU won the 2024 national championship as it continued to play in packed arenas, partly thanks to Dunne’s influence. With an extra year of eligibility to use, she decided to return to LSU for one last season to recapture some glory.

It didn’t go according to plan; Dunne only competed in the first four meets of the 2025 season before she missed the rest of the season due to an avulsion fracture on her patella (kneecap). Frustrating and not ideal for someone in their final year of eligibility.

Despite the disappointing end of her college career, Dunne said her entire time at LSU was “fulfilling,” getting to live out her childhood dream of representing the school and winning a national title. After LSU’s season ended, Dunne announced her retirement from gymnastics.

LSU gymnast Livvy Dunne walks with teammates to a competition area and gestures to fans during Session 2 of the SEC Gymnastics Championship at Legacy Arena in Birmingham, Alabama.

She won’t be participating in the sport anymore, but she wants to stay around it. Thinking about her post-competing career, Dunne wants to be vocal about her support for gymnastics and women athletics.

“I definitely would want to do something with sports and keep advocating for women’s sports, especially since I’m fortunate to have this platform,” Dunne said. “It’s important to keep eyes on women’s sports and keep the hype around gymnastics especially.”

And don’t expect the partnerships and deals to stop. Even with all of the sponsorships she did during college, Dunne said her reach was limited because of her obligations with gymnastics. Now feeling more free, Dunne doesn’t want to restrict herself on the opportunities that await her. Case in point was she spoke to USA TODAY Sports through Raising Cane’s as she partnered with the fast food chain for a content shoot.”I can’t pinpoint what I want to do, but I want to try everything. I want to try new opportunities. I just want to explore what my options are going to be and just do everything and have fun with it,” she said. “I’ll keep working with brands, and I’ll keep being a sports fan and staying involved with sports.”Former LSU gymnastics Livvy Dunne has partnered with fast food chain Raising Cane's.Dunne already does have plenty to cheer for in sports thanks to boyfriend Paul Skenes. The No. 1 pick in the 2023 MLB Draft by the Pittsburgh Pirates, Skenes has been electric in his young career and earned the 2024 National League Rookie of the Year award.

Dunne admitted last year watching her beau has made her become “a crazy baseball girlfriend.” Now the two are among the highest profile couples in sports, evident by their recent photoshoot in GQ, which called them Gen Z’s “it couple.”

It’s been a whirlwind the past few years for Dunne, and although it might be hard to even come close to having the type of college career she had, Dunne hopes her journey paves the way for future women athletes to make a name for themselves in more than one way.

“You’re not just a gymnast, you’re not just an influencer, you’re not just a student,” she said. “You can be more than one thing and find success in multiple areas.”

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NIL

Washington QB Demond Williams Jr. Reverses Course, Returns to Huskies

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After a hectic 48 hours, quarterback Demond Williams Jr. is staying put at Washington.

Williams announced Tuesday that he intended to enter the transfer portal, but reversed course Thursday night, revealing on social media that he will remain with the Huskies.

“After thoughtful reflection with my family, I am excited to announce that I will continue my football journey at the University of Washington,” Williams wrote. “I am fully committed and focused on contributing to what we are building.”

The standout quarterback became the latest face of the debate surrounding name, image and likeness (NIL) and its enforcement when he announced that he was entering the transfer portal. Williams’ announcement came just four days after he signed an NIL deal to remain at Washington that was reportedly worth $4 million for one season. 

It was reported shortly after that Washington planned to pursue legal action against Williams for breach of contract. Williams’ agent, Doug Hendrickson, dropped him as a client on Thursday. 

“I have made the decision to end my representation of Demond Williams Jr. effective immediately due to philosophical differences,” Hendrickson wrote in a social media post. “Demond is an incredible talent and we wish him and his family the best in their future endeavors.”

Hendrickson is also the agent for Washington head coach Jedd Fisch. 

Williams just completed his sophomore season at Washington, which was his first as the Huskies’ full-time starter. He helped Washington go 9-4, completing 69.5% of his passes for 3,065 yards, 25 touchdowns and eight interceptions. He also proved to be one of the top dual-threat quarterbacks in the country, rushing for 611 yards and six touchdowns. 

Demond Williams Jr. finds Denzel Boston for a 23-yard TD

Demond Williams Jr. finds Denzel Boston for a 23-yard TD

Following a strong first season as a starter, Williams has been viewed as a potential Heisman candidate for the 2026 season. FOX Sports lead college football analyst Joel Klatt placed Williams fifth in his initial Heisman rankings for next season. 

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Demond Williams Will Return to Washington Despite Contract Dispute

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Washington quarterback Demond Williams shook the college football world on Tuesday night, as ESPN’s Pete Thamel reported that the dynamic dual-threat quarterback was set to enter the transfer portal just a week after signing a lucrative NIL agreement to remain at Washington. Now, after days of controversy surrounding his next career move, Williams will remain with the Huskies after all.

Williams announced his return via social media, just minutes after a report by ESPN’s Pete Thamel that he was leaning towards remaining at the school.

“After thoughtful reflection with my family, I am excited to announce that I will continue my football journey at the University of Washington,” Williams wrote. “I am deeply grateful to my coaches, teammates, and everyone in the program for fostering an environment where I can thrive both as an athlete and as an individual.

“I am full committed and focused on contributing to what we are building.”

In his statement, Williams also apologized for the timing of Tuesday’s decision to enter the transfer portal, which took place while much of the football team was attending a celebration of life for Huskies soccer player Mia Hamant, who died from a rare form of kidney cancer in November.

Forde: Lane Kiffin Once Again Pushes Boundaries in Demond Williams Jr. Saga

“Over the last few days, Demond and I have engaged in very honest and heartfelt conversations about his present and future,” Washington coach Jedd Fisch said in a statement. “We both agree that the University of Washington is the best place for him to continue his academic, athletic and social development.”

Williams’s agreement with the Huskies is reportedly worth around $4.5 million, and Washington was reportedly prepared to pursue legal recourse if he did not honor the deal. Lane Kiffin’s LSU program was the program most frequently attached to Williams, but now will look elsewhere to fill its quarterback position for 2026.

The decision comes hours after Williams was dropped by his agent, Doug Hendrickson of Wasserman Football. He also retained lawyer Darren Heitner, who has become a regular figure in college athletics eligibility cases during the NIL and transfer portal era.

GameDay host Rece Davis mentioned that there will have to be some fences mended between Williams and Washington. Before Williams’s ultimate decision to return, Matt Zenitz of CBS Sports reported that the program “would still welcome Demond Williams back to the team and is still hoping for him to remain with the program.”

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Williams committed to play for Fisch at his home-state program Arizona, transferring to Washington when Fisch took the job following the departure of Kalen DeBoer. He played in 13 games as a freshman, accounting for 1,226 total yards and 11 touchdowns before taking over as full-time starter in 2025.

Williams totaled over 3,600 yards and 31 touchdowns as a sophomore under Fisch.

Season

Comp %

Pass Yards

YPA

TD

Int

Rush Yards

TD

2024

78.1

944

9.0

8

1

282

2

2025

69.5

3,065

8.7

25

8

611

6

Williams was an honorable mention All-Big Ten selection behind Indiana’s Fernando Mendoza, Ohio State’s Julian Sayin and USC’s Jayden Maiava in a conference stocked with passing talent.

Now, he will be back for a third Big Ten season rather than make a controversial jump to LSU or another program.

More College Football on Sports Illustrated

Listen to SI’s new college sports podcast, Others Receiving Votes, below or on Apple and Spotify. Watch the show on SI’s YouTube channel.






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Transfer portal drama is overshadowing the actual College Football Playoff

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Miami vs. Ole Miss score, live updates: Trinidad Chambliss puts Rebels ahead with TD pass

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Q4 3:13 – Ole Miss 27, Miami 24

Huge mistake by Miami again. Trinidad Chambliss fires incomplete toward Harrison Wallace III but Ja’Boree Antoine had a hand full of jersey, drawing a pass interference penalty.

Three plays later, after a 19-yard scramble by Chambliss, Ole Miss finds the end zone. Chambliss calmly connects with Dae’Quan Wright for a 24-yard touchdown to put the Rebels up by a point.

The two-point conversion is good too as Chambliss finds Caleb Odom wide open.



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Troy Aikman convinced Joe Buck not to fund Indiana football

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Demond Williams announces he’ll return to Washington for junior season

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Demond Williams Jr.’s dalliance with the transfer portal has come to an end.

The Washington quarterback, who announced Tuesday that he planned to enter the portal despite signing a contract with Washington four days prior, wrote in an Instagram post Thursday that he is “excited to announce that I will continue my football journey at the University of Washington.”

Williams wrote that the decision came “after thoughtful reflection with my family.”

Williams’ return ends a two-day saga over the quarterback’s status.

Williams signed a contract agreeing to return to the Huskies in early January, a Washington source close to the negotiations told The Athletic on Tuesday night. Yet, Williams said in an Instagram post Tuesday that transferring was “best for me and my future.” Williams had not filed any paperwork with Washington compliance officers to have his name entered into the portal before making his announcement on social media.

Washington sources told The Athletic after Williams’ announcement that the program had “no intention” of releasing the quarterback from the contract he signed Jan. 2 and was prepared to pursue legal action to enforce the terms of the contract, according to a person briefed on the situation.

On Thursday night, ESPN reported that Williams was “leaning toward returning,” and a Washington source told The Athletic that the program was willing to “take back” its star.

Shortly after Williams posted that he was returning, Washington head coach Jedd Fisch and athletic director Patrick Chun also released statements on social media confirming Williams’ return.

“Over the last few days, Demond and I have engaged in very honest and heartfelt conversations about his present and future,” Fisch wrote. “We both agree that the University of Washington is the best place for him to continue his academic, athletic, and social development.

“I appreciate Demond’s statement. I support him, and we will work together to begin the process of repairing relationships and regaining the trust of the Husky community.”

Chun wrote that the situation was “emblematic of the many current issues in college sports,” adding, “It is critical in this post-House, revenue-sharing environment that contracts with student-athletes are not only enforced but respected by everyone within the college sports ecosystem.”

Leaving Washington after signing a contract could have potentially been costly for Williams.

The Big Ten has a revenue-share contract template that its schools use, varying slightly based on different state laws or individual negotiations. Those contracts state that if a player intends to transfer before the end of a payment period, he owes the remaining amount on his contract, unless the school agrees to accept a buyout from the player or the player’s next school, according to multiple copies obtained by The Athletic. The contracts also state that the school is “not obligated” to enter a player into the portal.

In this case, Williams would likely have owed Washington $4 million for the one-year deal if his deal was based on those templates. The buyout also could have counted toward his next school’s revenue-sharing cap, according to Collegiate Sports Commission rules.

However, it’s unclear if such contracts would hold up in court. Williams obtained the services of noted NIL lawyer Darren Heitner earlier Thursday, but it doesn’t appear this will be challenged. Former Georgia defensive end Damon Wilson II last month sued Georgia’s athletic association over its attempt to get $390,000 from his decision to transfer last year. The case is ongoing.

Big Ten officials held a call with the conference’s athletic directors earlier Thursday to assure them that the league office would support Washington in its enforcement of the contract, according to a person involved in the meeting.

Williams followed Fisch to Seattle two years ago after committing to Arizona out of high school. However, before signing with Fisch at Arizona, Williams initially committed to Ole Miss and Lane Kiffin in late 2022. He de-committed the following summer. Williams started the 2025 season, with Fisch not holding back the hype for his quarterback entering the season.

“I would probably say, at this age, not even 19, he’s the best player I’ve ever been around,” Fisch said on the “Until Saturday” podcast last spring. “… My goal from when I started recruiting him in high school, and I told him this, we’re going to partner up and find a way to be in New York City when it’s time for the Heisman.”

Williams has thrown for 4,009 yards and 33 touchdowns against nine interceptions, adding 893 rushing yards and eight rushing touchdowns in 26 career games at Washington. In his first season as the starter, he passed for 3,065 yards and 25 touchdowns, earning All-Big Ten honorable mention honors.





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