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After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post

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After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post


There have been thousands of athletes that became stars in college, but few ever did it like Olivia Dunne.Not only did she emerge as a young gymnastic star at LSU, she became a pioneer in the Name, Image and Likeness era of college sports, quickly showing how hot the marketplace is for athletes to benefit from partnerships and deals.She went from just a girl from Hillsdale, New Jersey to one of the most recognizable names – not just at the college level, but all of sports. Dunne has more than 13 million combined followers on Instagram and Tik Tok.By the time her college career ended, she was the top-earning woman student-athlete with a $4.1 million valuation, according to On3, and near the top of all college sports. It wasn’t how Dunne expected her LSU career to go, but she’s left her mark on the NCAA.”I just wanted to leave my legacy that you’re more than your sport, and you can be a person beyond your sport and be a college athlete. It can be more than just sports,” Dunne told USA TODAY Sports. “I never thought that it was gonna be what it is today.WOMEN’S SPORTS: The latest news and insider insights from USA TODAY Studio IX.

“It changed my life, and I’m so grateful.”

Besides all of the accomplishments off the mat, Dunne achieved success as part of the Tigers gymnastics team. LSU won the 2024 national championship as it continued to play in packed arenas, partly thanks to Dunne’s influence. With an extra year of eligibility to use, she decided to return to LSU for one last season to recapture some glory.

It didn’t go according to plan; Dunne only competed in the first four meets of the 2025 season before she missed the rest of the season due to an avulsion fracture on her patella (kneecap). Frustrating and not ideal for someone in their final year of eligibility.

Despite the disappointing end of her college career, Dunne said her entire time at LSU was “fulfilling,” getting to live out her childhood dream of representing the school and winning a national title. After LSU’s season ended, Dunne announced her retirement from gymnastics.

LSU gymnast Livvy Dunne walks with teammates to a competition area and gestures to fans during Session 2 of the SEC Gymnastics Championship at Legacy Arena in Birmingham, Alabama.

She won’t be participating in the sport anymore, but she wants to stay around it. Thinking about her post-competing career, Dunne wants to be vocal about her support for gymnastics and women athletics.

“I definitely would want to do something with sports and keep advocating for women’s sports, especially since I’m fortunate to have this platform,” Dunne said. “It’s important to keep eyes on women’s sports and keep the hype around gymnastics especially.”

And don’t expect the partnerships and deals to stop. Even with all of the sponsorships she did during college, Dunne said her reach was limited because of her obligations with gymnastics. Now feeling more free, Dunne doesn’t want to restrict herself on the opportunities that await her. Case in point was she spoke to USA TODAY Sports through Raising Cane’s as she partnered with the fast food chain for a content shoot.”I can’t pinpoint what I want to do, but I want to try everything. I want to try new opportunities. I just want to explore what my options are going to be and just do everything and have fun with it,” she said. “I’ll keep working with brands, and I’ll keep being a sports fan and staying involved with sports.”Former LSU gymnastics Livvy Dunne has partnered with fast food chain Raising Cane's.Dunne already does have plenty to cheer for in sports thanks to boyfriend Paul Skenes. The No. 1 pick in the 2023 MLB Draft by the Pittsburgh Pirates, Skenes has been electric in his young career and earned the 2024 National League Rookie of the Year award.

Dunne admitted last year watching her beau has made her become “a crazy baseball girlfriend.” Now the two are among the highest profile couples in sports, evident by their recent photoshoot in GQ, which called them Gen Z’s “it couple.”

It’s been a whirlwind the past few years for Dunne, and although it might be hard to even come close to having the type of college career she had, Dunne hopes her journey paves the way for future women athletes to make a name for themselves in more than one way.

“You’re not just a gymnast, you’re not just an influencer, you’re not just a student,” she said. “You can be more than one thing and find success in multiple areas.”

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Troy Aikman convinced Joe Buck not to fund Indiana football

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Demond Williams announces he’ll return to Washington for junior season

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Demond Williams Jr.’s dalliance with the transfer portal has come to an end.

The Washington quarterback, who announced Tuesday that he planned to enter the portal despite signing a contract with Washington four days prior, wrote in an Instagram post Thursday that he is “excited to announce that I will continue my football journey at the University of Washington.”

Williams wrote that the decision came “after thoughtful reflection with my family.”

Williams’ return ends a two-day saga over the quarterback’s status.

Williams signed a contract agreeing to return to the Huskies in early January, a Washington source close to the negotiations told The Athletic on Tuesday night. Yet, Williams said in an Instagram post Tuesday that transferring was “best for me and my future.” Williams had not filed any paperwork with Washington compliance officers to have his name entered into the portal before making his announcement on social media.

Washington sources told The Athletic after Williams’ announcement that the program had “no intention” of releasing the quarterback from the contract he signed Jan. 2 and was prepared to pursue legal action to enforce the terms of the contract, according to a person briefed on the situation.

On Thursday night, ESPN reported that Williams was “leaning toward returning,” and a Washington source told The Athletic that the program was willing to “take back” its star.

Shortly after Williams posted that he was returning, Washington head coach Jedd Fisch and athletic director Patrick Chun also released statements on social media confirming Williams’ return.

“Over the last few days, Demond and I have engaged in very honest and heartfelt conversations about his present and future,” Fisch wrote. “We both agree that the University of Washington is the best place for him to continue his academic, athletic, and social development.

“I appreciate Demond’s statement. I support him, and we will work together to begin the process of repairing relationships and regaining the trust of the Husky community.”

Chun wrote that the situation was “emblematic of the many current issues in college sports,” adding, “It is critical in this post-House, revenue-sharing environment that contracts with student-athletes are not only enforced but respected by everyone within the college sports ecosystem.”

Leaving Washington after signing a contract could have potentially been costly for Williams.

The Big Ten has a revenue-share contract template that its schools use, varying slightly based on different state laws or individual negotiations. Those contracts state that if a player intends to transfer before the end of a payment period, he owes the remaining amount on his contract, unless the school agrees to accept a buyout from the player or the player’s next school, according to multiple copies obtained by The Athletic. The contracts also state that the school is “not obligated” to enter a player into the portal.

In this case, Williams would likely have owed Washington $4 million for the one-year deal if his deal was based on those templates. The buyout also could have counted toward his next school’s revenue-sharing cap, according to Collegiate Sports Commission rules.

However, it’s unclear if such contracts would hold up in court. Williams obtained the services of noted NIL lawyer Darren Heitner earlier Thursday, but it doesn’t appear this will be challenged. Former Georgia defensive end Damon Wilson II last month sued Georgia’s athletic association over its attempt to get $390,000 from his decision to transfer last year. The case is ongoing.

Big Ten officials held a call with the conference’s athletic directors earlier Thursday to assure them that the league office would support Washington in its enforcement of the contract, according to a person involved in the meeting.

Williams followed Fisch to Seattle two years ago after committing to Arizona out of high school. However, before signing with Fisch at Arizona, Williams initially committed to Ole Miss and Lane Kiffin in late 2022. He de-committed the following summer. Williams started the 2025 season, with Fisch not holding back the hype for his quarterback entering the season.

“I would probably say, at this age, not even 19, he’s the best player I’ve ever been around,” Fisch said on the “Until Saturday” podcast last spring. “… My goal from when I started recruiting him in high school, and I told him this, we’re going to partner up and find a way to be in New York City when it’s time for the Heisman.”

Williams has thrown for 4,009 yards and 33 touchdowns against nine interceptions, adding 893 rushing yards and eight rushing touchdowns in 26 career games at Washington. In his first season as the starter, he passed for 3,065 yards and 25 touchdowns, earning All-Big Ten honorable mention honors.





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Bo Jackson could leave Ohio State, seeking major NIL deal

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After Ohio State’s College Football Playoff exit at the hands of the Miami Hurricanes, the Buckeyes have been bleeding players to the transfer portal.

22 Buckeyes have entered the portal as of Wednesday afternoon, including two running backs, James Peoples and Sam Williams-Dixon.

Now, Ohio State may be at risk of losing a third, the program’s star freshman.

Ohio State running back Bo Jackson may be entering the transfer portal if the Buckeyes cannot meet the desired amount he and his camp are seeking. According to WBNS-TV, Jackson is seeking an NIL deal that would surpass what Ohio State’s running backs earned last season and rival some NFL rookie contracts.

“From what I understand, the request from [Bo Jackson] is more than what TreVeyon [Henderson]’s salary was for the New England Patriots this year,” Jeremy Birmingham said on The Beat with Austin & Birm Thursday morning. “And, more than both TreVeyon and Quinshon [Judkins] made in their final year at Ohio State, and maybe combined.”

Per reports from On3, Judkins’ NIL valuation at the end of his Ohio State career was $1.1 million. For Henderson, while less than his counterpart, reportedly made over $700,000 at the end of the 2023 season.

Additionally, Henderson’s contract with the New England Patriots is a four-year rookie deal valued at just over $11 million, with a $4.7 million signing bonus. Henderson’s rookie year base pay with New England is $840,000, with a $1.1 million signing bonus.

Based on those figures, it appears that Jackson and his camp may be requesting the Buckeyes to pay somewhere in the realm of $1.8 million to retain the freshman.

If all the rumors are true, Ohio State will have to decide whether spending a huge chunk of its NIL money to pay just one starter is worth not letting him slip into the transfer portal. A nearly $2 million NIL deal for Ohio State would cost around 10 percent of the program’s total NIL budget of last season, which Ohio State athletic director Ross Bjork said cost around $20 million.

Ohio State will have to decide if Jackson’s freshman performance is worth the high pay. During his first year as a Buckeye, Jackson rushed for 1,090 yards (No. 24 nationally) and six touchdowns (No. 120 nationally) over the span of 13 games. Jackson averaged 6.1 yards per carry.

In Judkins and Henderson’s final seasons with Ohio State, the running back duo both rushed for more than 1,000 yards each and combined for 24 rushing touchdowns in 16 games.





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College football program loses 34 players to transfer portal

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Just one year ago, Colorado was one of college football’s most talked-about success stories. 

The Buffaloes finished 9–4 in 2024, riding national attention, high-profile transfers, and head coach Deion Sanders’ star power into bowl relevance and Big 12 respectability. 

As a result, expectations entering 2025 were significantly higher, with the belief that continuity and experience would push the program forward.

Instead, the season collapsed: Colorado stumbled to a 3–9 record, managing just one conference win and struggling on both sides of the ball.

The Buffaloes routinely found themselves outmatched, and the optimism that defined the previous year slowly gave way to frustration as the team lost its final five games, including back-to-back conference losses to Utah and Arizona, both of which saw Colorado allow 50-plus points.

Adding insult to injury, former blue-chip recruit Kam Mikell announced his decision to enter the transfer portal on Wednesday, becoming the 34th Colorado player to leave the program since the end of the season.

A highly regarded, four-star recruit (No. 2 ATH in the 2024 class by 247Sports) when he arrived, Mikell was initially viewed as an offensive chess piece capable of contributing at wide receiver or in the backfield.

In 2025, Mikell’s role shifted primarily to the run game as Colorado searched for offensive answers, appearing in 10 games and totaling 75 rushing yards on 19 carries (3.9 yards per carry), along with two receptions for 5 yards.

Despite his athletic upside, a defined role never materialized, ultimately leading him to pursue another opportunity elsewhere.

More concerning, however, is that his exit reflects a broader exodus that has rapidly reshaped the roster.

Colorado Buffaloes wide receiver Kam Mikell.

Morgantown, West Virginia, USA; Colorado Buffaloes wide receiver Kam Mikell (18) runs the ball during the second quarter against the West Virginia Mountaineers at Milan Puskar Stadium. | Ben Queen-Imagn Images

More than 30 scholarship players have entered the portal, highlighted by leading receiver Omarion Miller (808 yards, eight touchdowns on 45 receptions) and leading tackler Tawfiq Byard (79 total tackles), along with several linemen and depth contributors.

The volume of departures is among the highest in the country this cycle.

This level of churn is not entirely new under Sanders, who, since arriving at Colorado in 2023, has aggressively leveraged the transfer portal to rapidly overhaul the roster with experienced college players and high-profile recruits.

To his credit, those exits have been paired with incoming talent, as Colorado has already added 22 transfers, including Texas linebacker Liona Lefau, Missouri offensive tackle Jayven Richardson, and Notre Dame cornerback Cree Thomas.

Still, the scale of departures following a losing season is far from ideal.

Read More at College Football HQ

  • Three major college football programs battling for former 5-star recruit

  • Nick Saban gives reality check to $87 million college football head coach

  • $2.1 million QB turns down ‘lucrative NIL packages’ to enter transfer portal

  • $2.1 million QB reportedly makes NFL decision amid transfer portal rumors



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UCLA lands a top transfer in James Madison running back Wayne Knight

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UCLA has landed a transfer who could hasten Bob Chesney’s rebuilding efforts.

Wayne Knight verbally committed to following Chesney from James Madison to Westwood on Wednesday, giving the new Bruins coach a high-quality running back to pair with quarterback Nico Iamaleava.

Showing what he could do on a national stage last month, Knight ran for 110 yards in 17 carries against Oregon in the College Football Playoff. It was the fifth 100-yard rushing game of the season for Knight on the way to being selected a first team All-Sun Belt Conference player.

Combining excellent speed with the toughness needed to break tackles, the 5-foot-6, 189-pound Knight led the conference with 1,357 rushing yards. He also made 40 catches for 397 yards and averaged 22.3 yards on kickoff returns and 9.5 yards on punt returns. His 2,039 all-purpose yards were a school record, helping him become an Associated Press second team All-American all-purpose player after ranking third nationally with 145.6 all-purpose yards per game.

Knight, who will be a redshirt senior next season in his final year of college eligibility, becomes the seventh player from James Madison to accompany Chesney to UCLA, joining wide receiver Landon Ellis, defensive back DJ Barksdale, tight end Josh Phifer, edge rusher Aiden Gobaira, right guard Riley Robell and offensive lineman JD Rayner.

UCLA also has received verbal commitments from Michigan wide receiver Semaj Morgan, Florida wide receiver Aidan Mizell, San Jose State wide receiver Leland Smith, Iowa State running back Dylan Lee, Boise State offensive tackle Hall Schmidt, Virginia Tech defensive back Dante Lovett, Iowa State defensive back Ta’Shawn James and California edge rusher Ryan McCulloch.

But no incoming player can match the production of Knight, whose highlights included a career-high 211 rushing yards — including a 73-yard touchdown — against Troy in the Sun Belt championship game, earning him most valuable player honors for the Dukes’ 31-14 victory.

Knight will join a group of running backs that includes senior Jaivian Thomas (294 yards rushing and one touchdown in 2025), redshirt senior Anthony Woods (294 yards rushing in 2025) and redshirt freshman Karson Cox (nine yards in two carries during his only appearance as a true freshman).

With Knight on board, the Bruins presumably have their starting running back in Year 1 under their new coach.



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LSU’s $3.5 million NIL offer to Cincinnati transfer QB Brendan Sorsby revealed

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Former Cincinnati quarterback Brendan Sorsby took over the title as college football’s most-expensive player after reportedly inking a $5 million agreement with Texas Tech, according to On3’s Pete Nakos. Sorsby formally committed to the Red Raiders on Sunday night over heavy interest from LSU and new head coach Lane Kiffin.

According to Nakos, Sorsby’s deal with free-spending Texas Tech will make him one of the highest-paid quarterbacks in college football in 2026 after former Georgia QB Carson Beck signed a $3-3.5 million deal with Miami last offseason that could reach $5-6 million with incentives. Duke quarterback Darian Mensah earned $4 million this past season after transferring from Tulane.

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But before the oil money-backed Red Raiders raised the financial bar, LSU and Kiffin reportedly offered Sorsby a financial package much more in line with the Mensah deal last year, proposing a $3.5 million offer, according to documents obtained by Yahoo! Sports insider Ross Dellenger. LSU’s Sorsby offer included a third-party NIL marketing deal through the Tigers’ multi-media rights partner, Playfly Sports Properties, that would be exempt from counting against the school’s revenue-sharing cap, per Dellenger.

The 11-page NIL contract between Playfly and Sorsby, obtained by Dellenger, was never signed and is purely a proposed service agreement. Though it does provide an interesting look at how schools are utilizing outside NIL agreements to develop a compensation package without exceeding college football’s $20.5 million salary cap that stems from the House vs. NCAA settlement in June.

Dellenger also points out that the proposed contract would be, in theory, only a portion of Sorsby’s total compensation. The NIL deal even includes certain language suggesting LSU also planned to compensate Sorsby through direct revenue-share payments from the school, likely in the range of at least $1 million for a total figure that would be competitive with Texas Tech‘s $5 million package, per Dellenger.

The $3.5 million NIL deal is a marketing guarantee created by Playfly through NILSU MAX, an independent, self-sustaining collective formed in conjunction with LSU athletics and Playfly to “identify and secure NIL opportunities for Tiger student athletes,” according to the university’s website.

As Dellenger points out, the Sorsby contract obtained by Yahoo! Sports “shines a light on the method in which universities — not just LSU — are assembling financial packages for some athletes: with a portion of direct university revenue-share payments, plus a portion of NIL third-party guarantees that have been promised yet not cleared.”





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