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After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post

There have been thousands of athletes that became stars in college, but few ever did it like Olivia Dunne.Not only did she emerge as a young gymnastic star at LSU, she became a pioneer in the Name, Image and Likeness era of college sports, quickly showing how hot the marketplace is for athletes to benefit […]

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After becoming leader in NIL, Livvy Dunne wants to 'just do everything' in post


There have been thousands of athletes that became stars in college, but few ever did it like Olivia Dunne.Not only did she emerge as a young gymnastic star at LSU, she became a pioneer in the Name, Image and Likeness era of college sports, quickly showing how hot the marketplace is for athletes to benefit from partnerships and deals.She went from just a girl from Hillsdale, New Jersey to one of the most recognizable names – not just at the college level, but all of sports. Dunne has more than 13 million combined followers on Instagram and Tik Tok.By the time her college career ended, she was the top-earning woman student-athlete with a $4.1 million valuation, according to On3, and near the top of all college sports. It wasn’t how Dunne expected her LSU career to go, but she’s left her mark on the NCAA.”I just wanted to leave my legacy that you’re more than your sport, and you can be a person beyond your sport and be a college athlete. It can be more than just sports,” Dunne told USA TODAY Sports. “I never thought that it was gonna be what it is today.WOMEN’S SPORTS: The latest news and insider insights from USA TODAY Studio IX.

“It changed my life, and I’m so grateful.”

Besides all of the accomplishments off the mat, Dunne achieved success as part of the Tigers gymnastics team. LSU won the 2024 national championship as it continued to play in packed arenas, partly thanks to Dunne’s influence. With an extra year of eligibility to use, she decided to return to LSU for one last season to recapture some glory.

It didn’t go according to plan; Dunne only competed in the first four meets of the 2025 season before she missed the rest of the season due to an avulsion fracture on her patella (kneecap). Frustrating and not ideal for someone in their final year of eligibility.

Despite the disappointing end of her college career, Dunne said her entire time at LSU was “fulfilling,” getting to live out her childhood dream of representing the school and winning a national title. After LSU’s season ended, Dunne announced her retirement from gymnastics.

LSU gymnast Livvy Dunne walks with teammates to a competition area and gestures to fans during Session 2 of the SEC Gymnastics Championship at Legacy Arena in Birmingham, Alabama.

She won’t be participating in the sport anymore, but she wants to stay around it. Thinking about her post-competing career, Dunne wants to be vocal about her support for gymnastics and women athletics.

“I definitely would want to do something with sports and keep advocating for women’s sports, especially since I’m fortunate to have this platform,” Dunne said. “It’s important to keep eyes on women’s sports and keep the hype around gymnastics especially.”

And don’t expect the partnerships and deals to stop. Even with all of the sponsorships she did during college, Dunne said her reach was limited because of her obligations with gymnastics. Now feeling more free, Dunne doesn’t want to restrict herself on the opportunities that await her. Case in point was she spoke to USA TODAY Sports through Raising Cane’s as she partnered with the fast food chain for a content shoot.”I can’t pinpoint what I want to do, but I want to try everything. I want to try new opportunities. I just want to explore what my options are going to be and just do everything and have fun with it,” she said. “I’ll keep working with brands, and I’ll keep being a sports fan and staying involved with sports.”Former LSU gymnastics Livvy Dunne has partnered with fast food chain Raising Cane's.Dunne already does have plenty to cheer for in sports thanks to boyfriend Paul Skenes. The No. 1 pick in the 2023 MLB Draft by the Pittsburgh Pirates, Skenes has been electric in his young career and earned the 2024 National League Rookie of the Year award.

Dunne admitted last year watching her beau has made her become “a crazy baseball girlfriend.” Now the two are among the highest profile couples in sports, evident by their recent photoshoot in GQ, which called them Gen Z’s “it couple.”

It’s been a whirlwind the past few years for Dunne, and although it might be hard to even come close to having the type of college career she had, Dunne hopes her journey paves the way for future women athletes to make a name for themselves in more than one way.

“You’re not just a gymnast, you’re not just an influencer, you’re not just a student,” she said. “You can be more than one thing and find success in multiple areas.”

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Dooley’s Back Nine: Florida Football’s Big Get On Recruiting Trail

The Back Nine comes at you after a weekend of decadence that didn’t include much time in the Midday Sun. Only mad dogs and Englishmen, you know.   10. So, the biggest story of the last week is one that I’d like to explain to you. But I really can’t. I spent a good hour […]

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The Back Nine comes at you after a weekend of decadence that didn’t include much time in the Midday Sun. Only mad dogs and Englishmen, you know.

 

10. So, the biggest story of the last week is one that I’d like to explain to you. But I really can’t. I spent a good hour reading all of the implications of the House Settlement, which is the main reason Florida’s NIL budget doubled for this season (as did most schools not named Ohio State). It was so convoluted and there are going to be so many lawsuits to follow, I got a headache and started to smell toast burning. All I know for sure is that it’s a good time to be a college football player. They need to be buying ME lunch.

11. Meanwhile, coach Billy Napier continues to do well in recruiting. Wide receiver Justin Williams from Buchholz was a big get and the momentum continues to move in the right direction. You have to go back and realize what he inherited in terms of structure (like the head coach leaving his phone with a staffer to text with recruits because he couldn’t be bothered). I have no real idea where this season is going to go, but I do know that if it goes south the next coach is going to inherit an amazing infrastructure. Hopefully, Napier will be around for it.

12. I thought I would abandon college baseball after the Gators were unceremoniously dumped from the tournament, but I was all in for the Supers. Sunday had to be one of the greatest negative rooting days in a long time as FSU, Miami and Tennessee were all eliminated. All we have left to root against is LSU. Dang, the Tigers are going to take over Omaha again, although I would think Arkansas will travel like crazy. I’m going to go ahead and pick the Hoggies to win the whole thing.

13. At least the SEC got two teams in after a record 13 teams started this thing. The ACC was all braggy when Super Regionals began, but it needs Duke to win tonight or only one team will make it. And that team beat another ACC team to get to Omaha. If Murray State wins tonight, there will be seven conferences vying for the title of most weak $5 shots consumed at Rocco’s. Hey, my money is on Louisville.

14. Which takes me back to the Women’s College World Series and a sobering stat. With Teas winning, the SEC has now won five national titles this academic year, with baseball and track still to come. Of the five, three have been won by Texas or Oklahoma. I told everybody that the impact of those programs would be felt more in the spring than the fall.

15. Time to pick the winner of the U.S. Open and anyone who reads The Back Nine knows I have been pretty good with the majors. Rory McIlroy missed the cut by 12 strokes last week so I’m staying away from him, and I don’t want to pick the No. 1 player in the world again. It’s as boring as watching Scottie Scheffler play. I’m going to pick Ludvig Aberg because I think his time has come.

16. I did want to address what Jack Nicklaus said after Scottie won the Memorial, about how Scheffler is in a league of his own in part because so many great players are on the LIV Tour. I would take it further to say that those LIV stars are not sharpening their games on that Tour. That’s my take and I’m sticking to it. I just know we need to get Mom and Dad back together.

17. I wish I had thought of this line first and maybe Adam Schefter stole it, but when he said that there is white smoke coming from the chimney because Aaron Rodgers finally said yes (when is the gender reveal?) I laughed out loud. It’s a real dilemma though because I like the Steelers but not Rodgers. I have my reasons. Amazingly, the Sports Books didn’t move much with this news. Maybe the bettors have no confidence in a 41-year-old quarterback.

18. Now that baseball is over, I have Jeff back in the studio onThe Tailgate and as good as that is, I wish the Gators’ season was not over. Anyway, the latest playlist:

WRUF.com sports columnist Pat Dooley can be heard on “The Tailgate” along with Jeff Cardozo from 4-6 p.m. Monday-Friday on 98.1-FM/AM-850 WRUF.



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Mississippi State Bulldogs ready for revenue sharing era of college sports

A seismic shift is on the way for college athletics, as long-awaited news is now official. The House v. NCAA settlement has been approved, and now for the first time ever, revenue sharing will be introduced to college sports. Starting July 1, universities are permitted to directly share up to $20.5 million with student athletes […]

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A seismic shift is on the way for college athletics, as long-awaited news is now official. The House v. NCAA settlement has been approved, and now for the first time ever, revenue sharing will be introduced to college sports. Starting July 1, universities are permitted to directly share up to $20.5 million with student athletes across all sports.

Though revenue sharing isn’t technically a requirement and schools that do participate could chose to share less than $20.5 million, you can expect every serious college athletics department to be sharing that full amount. And while there are no requirements to how that revenue is distributed, you can expect football to see the overwhelming majority of that funding followed by men’s basketball.

Also new with the settlement is greater restrictions on NIL deals, as moving forward, any third-party NIL deals valuing at least $600 must be approved by a newly formed clearinghouse called “NIL Go.” Simply put, measures are being enacted to assure schools don’t simply use their NIL collectives as a means to get past the $20.5 million revenue sharing cap. Furthermore, new roster limits will be put in place for sports, and now schools are permitted to fully fund scholarships for each player on the roster.

So what does this mean for Mississippi State?

Mississippi State Bulldogs ready to move forward into revenue sharing era

While the news of revenue sharing is just now official, Mississippi State has been preparing for it for quite some time. Last fall, MSU unveiled the “State Excellence Fund,” which is committed to providing resources and benefits to student athletes on campus. The “State Excellence Fund’s” founding was MSU laying the groundwork for revenue sharing with student athletes once that ruling passed.

The time has now come for that, and according to athletic director Zac Selmon, the “news allows us to move ahead in our pursuit of new heights.”

Though nothing is specified, Selmon’s statement implies is that Mississippi State is fully-embracing revenue sharing going forward. Given the recent fundraising we’ve seen under Zac Selmon, it’s fair to expect State to share the full $20.5 million allotment with student athletes. Like every major athletics program, football and men’s basketball are going to see the bulk of that.

But MSU will likely dole out more for baseball than the majority of athletic departments. The school’s investment into baseball was key towards attracting a coach the caliber of Brian O’Connor. State is going to spend at a high level when it comes to the Diamond Dawg program, and making sure they’re allocating enough to build and maintain an elite roster is a high priority moving forward. Add in that State will likely be fully funding scholarships in baseball, and you see how these changes could be a major benefit to Bulldog baseball.





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Weekend Wrap, sponsored by Crystal Creek Partners

Weekend Wrap, sponsored by Crystal Creek Partners Owned by two Texas Aggie lettermen, Crystal Creek Partners specializes in commercial and residential real estate properties in the College Station area. Their properties are all custom newer construction in prime locations, including homes in The Estates of College Station and Commercial Spaces in South College Station’s Tower […]

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Weekend Wrap, sponsored by Crystal Creek Partners

Owned by two Texas Aggie lettermen, Crystal Creek Partners specializes in commercial and residential real estate properties in the College Station area. Their properties are all custom newer construction in prime locations, including homes in The Estates of College Station and Commercial Spaces in South College Station’s Tower Point and Tower Center. If you’re looking for a single-family home for 4 students or flexible space for your growing business, reach out to Crystal Creek Partners to learn more.Crystal Creek Partners is looking to expand their property portfolio in the College Station area to include additional student rentals and VRBO properties. If you are interested in selling a property, we’d love to talk .

Doug Brown, an owner in Crystal Creek Partners, is also an acclaimed real estate agent with Compass Realty specializing in The Woodlands, Tomball, Magnolia, and Montgomery markets. He is also well versed in the Bryan/College Station market if you are looking to find the perfect game day second home or investment property.For more information, Email doug@tammyhendricksteam.com

You can also check out their newest vacation property in College Station here.

House v. NCAA settlement reached

Several weeks after an anticipated settlement was expected to be reached, the now-infamous House v. NCAA case was concluded Friday night. For the first time, players can now be paid directly by universities for their athletic endeavors.

The settlement allows NCAA member schools to directly compensate student-athletes for their NIL, up to a capped amount of approximately 22% of specified revenue (for instance, media rights, ticket sales and sponsorships). The cap for the 2025-26 athletic year is estimated at approximately $20.5 million.

NIL deals are still within the rules, likely pushing the total significantly higher for players. The vast majority of the revenue dispersed by universities will go to football and basketball.

A new independent body, the College Sports Commission, will be responsible for implementing the settlement terms governing revenue sharing, NIL and roster limits. There will also be a clearinghouse to oversee and approve any NIL deals greater than $600.

Football scholarship limits will eventually be set at 105, with baseball moving to 34 full scholarships and basketball going from 13 scholarships to 15. Texas A&M had already announced that it would fully fund all those scholarships.

““The approval of the House settlement agreement represents a significant milestone for the meaningful support of our student-athletes and a pivotal step toward establishing long-term sustainability for college sports, two of the Southeastern Conference’s top priorities. As the journey to modernize collegiate sports continues, we remain focused on identifying and implementing innovative opportunities for our student-athletes across all sports while maintaining the core values that make collegiate athletics uniquely meaningful,” SEC commissioner Greg Sankey said.

Aggie commits shut down their recruitment after weekend official visits

Two of A&M’s top offensive recruits for the 2026 recruiting class took one look at Aggieland this weekend and shut down their recruitments entirely. Four-star wideout Aaron Gregory and 4-star running back Jonathan Hatton Jr. both re-affirmed their commitments this weekend.

“I don’t feel the need to (take other visits). Respect to all the other programs that are still showing interest and support, but A&M checks every box for me and my family,” Gregory told AggieYell.com.

Aggies raid the Owls nest for two players 

Texas A&M’s baseball program has picked up its first two transfers of the offseason, and both come courtesy of Florida Atlantic.

The first, pitcher MJ Bollinger, committed Friday. Serving as FAU’s closer, Bollinger made 28 appearances, third-most on the team, and had a 3-3 record with a 2.01 ERA and 11 saves. He struck out 39 in 44 2/3 innings, walked just 13 and had a WHIP of 1.12.

Outfielder Jake Duer joined Bollinger on the commit list Sunday. Duer started 34 games before a hip injury ended his season prematurely, but he was outstanding when healthy. He hit .428 with 11 doubles, 2 home runs and 27 RBI for an OPS of 1.048. In 138 at-bats, Duer struck out just 10 times.

With Duer likely filling the void in left field with Terrence Kiel II in center and Caden Sorrell in right, A&M utility player Jamal George entered the transfer portal Sunday morning.



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NCAA colleges can pay athletes after US$2.8bn NIL settlement approved

US$2.8bn settlement resolves three antitrust cases against governing college sports body Division I athletes from 2016 onwards to be financially compensated by NCAA and power conferences Power conferences form regulatory body to oversee payments The National Collegiate Athletic Association’s (NCAA) US$2.8 billion settlement for three antitrust lawsuits has received final approval from a federal judge, […]

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NCAA colleges can pay athletes after US$2.8bn NIL settlement approved

  • US$2.8bn settlement resolves three antitrust cases against governing college sports body
  • Division I athletes from 2016 onwards to be financially compensated by NCAA and power conferences
  • Power conferences form regulatory body to oversee payments

The National Collegiate Athletic Association’s (NCAA) US$2.8 billion settlement for three antitrust lawsuits has received final approval from a federal judge, paving the way for member schools to directly pay student athletes.

First announced last year, the settlement resolves three cases that claimed the governing college sports body illegally restricted college athletes from earning money through name, image and likeness (NIL) endorsements.

The settlement will also establish a new revenue-sharing model in college sports, with schools able to pay their athletes roughly US$20.5 million in NIL revenue over the 2025/26 campaign. The annual cap is expected to rise annually over ten years and will take effect beginning on 1st July.

The NCAA, alongside its five power conferences, will also pay nearly US$2.8 billion in damages to Division I athletes who competed in college from 2016 onwards. The payments will be made over ten years.

Final approval was granted by Judge Claudia Wilken after changes were made with regards to roster limits, satisfying objections made to the settlement.

“This result is a fantastic win for hundreds of thousands of college athletes,” said Steve Berman, one of the lead attorneys for the plaintiffs. “We look forward to overseeing this process and watching the revenue-sharing benefits unfold for college athletes over the next 10 years.”

“Approving the agreement reached by the NCAA, the defendant conferences and student-athletes in the settlement opens a pathway to begin stabilising college sports,” wrote Charlie Baker, NCAA president, in a public letter. “This new framework that enables schools to provide direct financial benefits to student-athletes and establishes clear and specific rules to regulate third-party NIL agreements marks a huge step forward for college sports.“

The settlement is the culmination of a multi-year process. 

In June 2021, the US Supreme Court unanimously ruled against the NCAA in a case, stipulating that the governing college sports body could not stop schools from paying athletes in education-related benefits. The comprehensive defeat left the organisation vulnerable to fresh legal challenges to its rules limiting compensation.

Since then, student-athletes have been able to earn money from third parties and companies through NIL deals. There has also been an increase in the involvement of boosters, which are payments made by collectives using NIL deals to recruit athletes to their favoured school.

Now, schools will be responsible for NIL spending. Last year, a federal judge issued an injunction preventing the NCAA from enforcing rules to stop schools from making NIL payments when recruiting athletes.

To regulate payments from schools and boosters, the power conferences have launched a new regulatory body called the College Sports Commission. It has hired Bryan Seeley, the executive vice president of legal and operations at Major League Baseball (MLB), as its chief executive.

In a statement, the commission said Seeley and his team would ‘build out the organisation’s investigative and enforcement teams and oversee all of its ongoing operations and stakeholder relationships’.

‘Seeley and his team will also be responsible for enforcement of the new rules around revenue sharing, student-athlete third-party name image and likeness (NIL) deals, and roster limits,’ the commission said.

‘The commission will investigate potential rules violations, make factual determinations, issue penalties where appropriate, and participate in the neutral arbitration process set forth in the settlement as necessary.’

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Two Sons Of Hall Of Famers Officially Sign With WWE – TJR Wrestling

WWE has announced its latest class of NIL athletes. As first reported by USA Today, WWE has announced its fifth NIL class, and three names have already caught the eye. The latest class includes the sons of Scott Steiner, Mark Henry, and Titus O’Neil. You can find the full class below. Jacob Henry – Oklahoma, […]

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WWE has announced its latest class of NIL athletes.

As first reported by USA Today, WWE has announced its fifth NIL class, and three names have already caught the eye. The latest class includes the sons of Scott Steiner, Mark Henry, and Titus O’Neil.

You can find the full class below.

  • Jacob Henry – Oklahoma, Football & Wrestling
  • Brock Rechsteiner – Jacksonville State, Football
  • TJ Bullard – Central Florida, Football
  • Meghan Walker – Nebraska, Track and Field
  • Fatima Katembo – LSU Shreveport, Basketball
  • Madison Kaiser – Minnesota, Hockey
  • Kerrigan Huynh – University of Central Oklahoma, Track and Field
  • Gina Adams – Lynn University, Basketball
  • Bianca Pizano – Michigan State, Field Hockey
  • Zuriel Jimenez – Columbia University, Track and Field
  • Hidetora Hanada – Colorado State, Football

The company’s NIL program was launched in late 2021 and allows college athletes to make money from their name, image, and likeness.

Life In WWE Is The Family Business

Mark Henry enjoyed a long association with the sports entertainment giant after signing with the company following the 1996 Olympic Games. After leaving the company in 2021, Henry signed with AEW and stayed with the Tony Khan-led company for three years.

Meanwhile, Scott Steiner has had a much more tumultuous relationship with WWE and has repeatedly and openly criticised Triple H in the past. However, in more recent years, the star confirmed the pair have “buried the hatchet.”

Back in January, Scott Steiner confirmed WWE was planning to offer his son a NIL contract.

Steiner’s nephew, Bron Breakker, is widely considered one of the most impressive rising stars in WWE today, with fans and observers across the industry tipping him to be a main event player for years to come. Following two runs with the NXT Championship and two runs with the Intercontinental Championship, Breakker joined forces with Seth Rollins in the days after WrestleMania 41.

Breakker’s most recent appearance came at Money In The Bank, where he helped Seth Rollins win the men’s Money In The Bank Ladder Match.



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4-star recruit reaffirms all-in, Illinois football “over everybody”

It is hard to recruit in today’s landscape, but the Illinois football program has managed to knock recruiting out of the park. Landing big-time recruits has not been a specialty for the Illini over the years. But the 2026 class seems different. We have multiple four-star commitments and a national recruiting ranking of No. 14 […]

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It is hard to recruit in today’s landscape, but the Illinois football program has managed to knock recruiting out of the park.

Landing big-time recruits has not been a specialty for the Illini over the years. But the 2026 class seems different. We have multiple four-star commitments and a national recruiting ranking of No. 14 in the country.

While commitments are great, holding on to those recruits is the key. Early National Signing Day is still a half-year away, and there is an entire season before that. But on Sunday, Illinois had one of its biggest recruits reaffirm his pledge to the Orange and Blue.

Linebacker Cam Thomas took to social media to let the Illinois fanbase know that he had completed his official visit and it is, “#Illini over everybody!”

Thomas, a four-star linebacker who ranks as the No. 333 player in the class of 2026, could have gone nearly anywhere. The Ohio product had offers from teams like Michigan, Louisville, and Oregon, among the 28 total scholarships he has been offered.

Illinois football still has to make Cam Thomas a priority and play well in the fall

The reaffirmation from Thomas is always nice. He is an elite recruit, and Illinois needed to show out this weekend. That looks to be the case.

Bret Bielema and the Illinois coaching staff can’t coast on those words by Thomas, though. We still have to make him a top priority and keep checking in with him throughout the coming months.

This fall is going to be key, too. Illinois needs to continue winning. We are projected to be a contender for the College Football Playoff, and if we lay an egg, that would be bad.

Lastly, while I am pumped and excited to have Thomas join the Illini, there are a few big hitters out there that have yet to swing for this kid. My eyes are on Ohio State, Notre Dame, and Alabama. If any of those three teams come in with an offer, Illinois’ mission to hold on to Thomas would be a little bit harder. It is great that Thomas is locked in with the Orange and Blue, but we can’t let up. It has to be pedal to the metal with this recruitment for the Illini.





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